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TitreDateDurée
Cut Flower Growing, Marketing and Building a Flower Business16 Oct 202600:26:39

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares practical tips and insights on flower growing, marketing, and building a flower business, based on her extensive experience. This episode covers social media strategies, pricing, crop planning, and sustainable practices for flower growers.

Takeaways

  • Social media content creation and repurposing
  • Pricing strategies for wholesale flowers
  • Building an email list for direct customer engagement
  • Crop planning and space management for small gardens
  • Growing and overwintering hardy annuals and perennials
  • Using technology like ManyChat for automation
  • Seed saving and propagation tips
  • Creating habitat for beneficial insects

To join the Best Bunch membership and/or The Best Bunch Business membership click here

To get your free Start with Flowers guide click here

First Tunnels, leaders in domestic and commercial product tunnels. 


Roz's Dahlia Advice02 Oct 202600:23:48

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her expert insights on growing dahlias for cut flowers, from selecting varieties and planting to harvesting and winter storage. Perfect for flower farmers and enthusiasts aiming to maximize productivity and quality.

Key  topics

Choosing dahlia varieties for cutting
Planting and caring for tubers
Supporting and pinching dahlias
Harvesting and post-harvest care
Overwintering dahlias and dividing tubers

Take a look at the Dahlia Catalogue here


Roz's Ramblings28 Aug 202600:15:32

Text Agony Aunt Roz with your Cutflower Questions.


Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics


  • The importance of action over perfection
  • Debunking myths about flower farming and business success
  • Focusing on profitability rather than turnover
  • The significance of follow-up in sales and marketing
  • The value of testing ideas before full implementation
  • Understanding your ideal customer and niche
  • The importance of email marketing and customer relationships
  • Why business change and pivoting are signs of growth


Roz's Blueprint for Flower Farming17 Aug 202600:15:08

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.

Key topics

  • The three hats of a flower farmer: grower, florist, business owner
  • The importance of building your business around your desired lifestyle
  • How to identify your hero crops for maximum profitability
  • Pricing strategies that reflect value, not just costs
  • Effective marketing and storytelling to attract customers
  • The role of systems and knowing your numbers in farm success
  • Setting a focused 90-day action plan for growth
  • The importance of saying no to non-essential opportunities


Sustainable Floristry with Carol Peacock31 Jul 202600:34:43

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz interviews renowned florist Carol Peacock about her journey, sustainable floristry, and her experience at Sandringham.  They explore the artistry, logistics, and eco-conscious practices shaping modern floristry.

key topics

  • Journey into floristry and sustainability
  • The importance of local and British flowers
  • Innovative floral mechanics and materials
  • Sandringham floral experience and design
  • Building confidence and community in floristry

Links

British School of Sustainable Floristry website

Peacock and Wild website

Follow Carol on Instagram 

Follow Roz on Instagram

First Tunnels, leaders in domestic and commercial product tunnels. 


Building a Profitable Flower Farming Business: Mistakes and Lessons17 Jul 202600:13:08

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz shares insightful lessons from her 15 years of flower farming, focusing on common mistakes that prevent farmers from earning a proper wage. Whether you're a seasoned grower or starting out, discover practical advice to turn your flower farm into a sustainable and profitable venture.


Key topics covered:


  • The reality of earning from flower farming versus perceptions of success
  • Why pricing is crucial and how to value your product correctly
  • The importance of including your own labor costs in your pricing
  • Growing the right flowers for your market and avoiding over-complication
  • Diversifying income streams for stability
  • The significance of marketing and telling your story effectively
  • Building a business that supports the life you want, not just being busy
  • Lessons learned from mistakes that many flower farmers face
  • How to implement these insights for long-term success

To join our UK retreat being held on the 8th and 9th August click here.


GETTING KIDS GARDENING WITH LEE CONNOLLY26 Jun 202600:34:28

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler speaks with Lee Connelly, the Children's Gardening Coach, about the profound impact of gardening on children and families. They explore Lee's journey from starting an allotment with his brother to becoming a prominent advocate for children's gardening. The conversation delves into the benefits of outdoor learning, the importance of connection and wellbeing, and the need for gardening to be integrated into education. Lee shares inspiring stories of how gardening has transformed lives and discusses the challenges of promoting gardening careers. The episode concludes with insights on balancing purpose and profit in the gardening industry, emphasizing the importance of creating memories through gardening.

Takeaways
Gardening is about more than just plants; it's about connection and wellbeing.
Children benefit greatly from outdoor learning and gardening experiences.
Getting children away from screens and into nature is crucial for their development.
Gardening can significantly improve communication between parents and children.
Schools have a responsibility to provide gardening opportunities for children.
Promoting gardening careers is essential for the future of the industry.
Resources and funding are major challenges for schools wanting to implement gardening programs.
Engaging children in gardening can spark lifelong passions and careers.
Creating memories through gardening can have lasting impacts on individuals.
Balancing purpose and profit is key for sustainable gardening businesses.

First Tunnels, leaders in domestic and commercial product tunnels. 


A GARDENER'S ADVENTURE12 Jun 202600:30:53

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging conversation, Roz Chandler speaks with Reese Follett, known for his Instagram presence as The Gardener's Adventure. They explore Reese's personal journey with gardening, how it has provided him with joy and purpose, especially during challenging times like his cancer journey. The discussion covers practical tips for beginners, the therapeutic benefits of gardening, and how to build a community through social media. Reese shares insights on what to grow, the importance of planning, and how gardening can be a rewarding experience beyond just cultivating plants.

Takeaways

  • Gardening is about the process and learning, not perfection.
  • Starting small with a few plants can prevent overwhelm.
  • Gardening can be therapeutic and provide mental health benefits.
  • Choosing what to grow based on personal preferences enhances enjoyment.
  • Planning is crucial to avoid excess produce and waste.
  • Gardening connects us with nature and the cycle of life.
  • Social media can be a powerful tool for sharing gardening experiences.
  • Engaging content should be lighthearted and relatable.
  • Gardening can serve as an anchor during tough times.
  • It's important to focus on the joy and satisfaction gardening brings.

You can follow Reese on Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 


BOUQUET PRESERVATION AND FLORAL ART29 May 202600:21:54

Text Agony Aunt Roz with your Cutflower Questions.

Explore the art of floral preservation, the emotional significance of flowers, and the journey of Made Eco from a creative experiment to a meaningful business. Nooriya shares insights on techniques, memorable projects, and the impact of flowers as emotional keepsakes.

Key topics

  • The origins of Made Eco and its evolution
  • The process of floral preservation and art creation
  • The emotional significance of flowers and memories
  • Techniques and challenges in floral preservation
  • Collaborations and memorable projects

Nooriya visited Field Gate Farm last summer, leaving with a selection of our summer blooms which she preserved and transformed into the delicate and ethereal art work Held in Bloom.

You can connect with Nooriya in the following places

https://madeeco.co.uk/
https://www.instagram.com/madeecouk/


FARMER, FLORIST, SEED GROWER & AUTHOR MILLI PROUST15 May 202600:51:06

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging interview, Milli Proust shares her journey from acting to floral artistry, her passion for seed breeding, and her innovative approach to sustainable flower farming. Discover practical tips on propagation, seed saving, and designing with seasonal flowers, along with insights into her upcoming projects and books.

Takeaways

  • Milli's journey from acting to floral artistry
  • Seed breeding and propagation techniques
  • Designing sustainable and seasonal flower borders

You can purchase Milli's book here

Follow Milli on Instagram here or view her website here

First Tunnels, leaders in domestic and commercial product tunnels. 


BEST PLANTS FOR PROPAGATION BEGINNERS01 May 202600:07:18

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler shares practical tips on the easiest plants to propagate in your first year, focusing on seed saving, division, and cuttings. Perfect for beginners looking to build confidence and success in propagation.

Takeaways:


Easy plants to propagate: Cosmos, Calendula, Cornflowers, Sweet Peas
Propagation methods: seed saving, division, cuttings
Specific plants: mint, salvia, dahlias, pelargoniums, strawberries, perennials
Propagation tips for confidence and success
Roots to Shoots course for structured learning

Join our 5 month propagation course here


Methods of Plant Propagation 24 Apr 202600:07:47

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler demystifies propagation, emphasising its simplicity and benefits. She covers core methods like seed, cuttings, and division, highlighting practical tips on timing, light, and moisture, and encourages beginners to start propagating for cost savings, confidence, and joy.

Takeaways

  • Propagation is simple and accessible to everyone.
  • Timing and understanding plant needs are key.
  • You don't need fancy equipment to start.
  • Propagation can save money and increase joy.

To join our masterclasses at 8pm BST on the 27th and 28th April click here


What is propagation?17 Apr 202600:08:51

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler explores the transformative power of plant propagation, emphasizing its cost-saving, empowering, and sentimental benefits. She shares practical insights and encourages listeners to start propagating plants to gain independence, create legacies, and enjoy the process.

Takeaways

  • The concept of propagation and its benefits
  • Cost savings and independence in gardening
  • Creating plant legacies and stories
  • Getting started with propagation and overcoming confusion
  • Practical steps to begin propagating

To join our Spring Propagation classes click here.


April Jobs for your Cutting Patch03 Apr 202600:13:05

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler shares expert tips for successful flower gardening in April, covering soil preparation, sowing, planting, staking, and maintenance to ensure a thriving cutting patch.

Takeaways

  • Spend extra time on soil now to save weeks later.
  • Monitor soil temperature and moisture for successful sowing.
  • Sow seeds in small, staggered batches for continuous blooms.
  • Hardening off plants prevents cold damage.
  • Support sweet peas early to prevent flopping.
  • Plan succession sowing based on frost dates.
  • Maintain consistent watering and avoid overwatering.
  • Regularly check for pests and keep space tidy.


The Gardener Guru: Using Peat-free compost13 Mar 202600:38:58

Text Agony Aunt Roz with your Cutflower Questions.

Join Roz Chandler as she interviews Kate Turner, the Gardening Guru, about her journey from acting to sustainable gardening, the importance of peat-free compost, and adapting gardening practices to climate change. Discover practical tips for beginners and insights into resilient, eco-friendly gardening.

key topics

  • Kate's journey from acting to gardening
  • Importance of peat-free compost and environmental impact
  • Adapting gardens to climate change and unpredictable weather
  • Practical tips for seed starting and plant care
  • Resilient plants and native species for changing climates

You can follow Kate on Instagram here and view her website here.

First Tunnels, leaders in domestic and commercial product tunnels. 


March Jobs for your Cutting Patch27 Feb 202600:11:32

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler shares a comprehensive March checklist for flower growers, covering soil preparation, sowing, perennial management, support installation, and wildlife-friendly practices to ensure a successful growing season.

Takeaways

  • Soil preparation and feeding
  • Seed sowing under cover and direct sowing timing
  • Perennial division and support installation
  • Spring bulbs and wildlife-friendly planting
  • Common mistakes and March checklist


Grace Alexander's Floral Journey06 Feb 202600:59:28

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, host Roz Chandler speaks with Grace Alexander, a gardener and seed producer. Grace shares her journey from a childhood surrounded by gardens to her career in psychology and her passion for flower growing and seed production. The conversation explores the importance of adaptability in careers, the challenges of navigating money and worth in entrepreneurship, and the significance of finding balance and setting boundaries in life. Grace also discusses her plans for organic certification and her love for growing sweet peas, emphasizing the joy and fulfillment that comes from working with nature.

takeaways

  • Grace's early memories of gardening shaped her passion for flowers.
  • Joing together psychology and flower farming was a significant life change for Grace.
  • The importance of adaptability in careers is crucial for success.
  • Finding balance and setting boundaries is essential for personal well-being.
  • Sweet peas are a favorite flower for both Grace and Roz.
  • Organic certification for Grace's flower farm.
  • Grace's journey highlights the value of community in the gardening world.
  • The conversation underscores the importance of pursuing one's passions.
  • Grace believes that every experience contributes to personal growth.

You can view Grace's website here and follow her on Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 


Blooming Business: Starting Your Cut Flower Journey21 Jan 202600:10:46

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January at 8pm UK time by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the journey of starting a cut flower business, emphasizing the importance of understanding one's motivations and the potential for success in this field. She addresses common misconceptions about flower farming, the significance of planning and strategy, and the challenges faced by new flower farmers, including imposter syndrome. Rosalind encourages listeners to explore their passion for flowers and consider joining her upcoming master classes for further guidance.


Takeaways

  • January is a crucial month for cut flower farmers.
  • Starting a flower business can be a serious and fulfilling endeavor.
  • Understanding your financial needs is essential for sustainability.
  • Flowers are in demand for their local, seasonal, and sustainable qualities.
  • Identifying your 'why' is key to success in flower farming.
  • You don't need a large space to start a flower business.
  • Imposter syndrome is common among new flower farmers.
  • Community and education can significantly impact success.
  • Transitioning into flower farming should be methodical and intentional.


The Healing Power of Gardening 16 Jan 202600:08:54

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January at 8pm UK time by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the healing power of gardening, particularly in relation to mental and physical health. She shares insights from her experiences and those of others who have turned to gardening during challenging times, emphasizing the therapeutic benefits of connecting with nature and the emotional significance of flowers. The episode also invites listeners to join upcoming masterclasses focused on growing cut flowers in a supportive community environment.


Takeaways

  • Gardening meets us where we are, providing comfort.
  • The garden encourages presence without demands.
  • Growth takes time; rest is part of the process.
  • Gardening is a natural form of movement.
  • Flowers help process emotions quietly.
  • Gardening offers a non-judgmental space.
  • Healing can occur through connection with nature.


Mastering Cut Flower Growing Across Climate Zones13 Jan 202600:08:47

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the importance of understanding climate zones in cut flower growing. She emphasizes that successful flower growing relies on core techniques rather than strict adherence to climate zones. Rosalind encourages listeners to observe their plants and adapt techniques to their specific conditions, rather than feeling limited by their climate. The episode also highlights the value of online master classes for growers worldwide, regardless of their location.


Takeaways


  • Successful cut flower growing is built on techniques, not zones.
  • Climate zones are a description, not a rule book.
  • Your season will never look like mine, and that's okay.
  • Observation is your superpower in gardening.
  • Trust your garden and your observations over online advice.
  • You do not need a UK climate to succeed with UK methods.
  • Techniques create success; climate just sets the pace.
  • Adapt techniques to your specific conditions for better results.
  • Don't let climate zones intimidate you from starting.
  • Pay constant attention to your plants and their needs.


Starting your own cut flower garden09 Jan 202600:10:16

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz Chandler shares her journey as a flower farmer and offers valuable insights for beginners looking to start their own cut flower gardens. She emphasizes the importance of starting small, choosing the right flowers, and overcoming the fear of failure. With practical tips and encouragement, Roz aims to inspire listeners to embrace the joy of growing cut flowers and participate in her upcoming master classes.


Takeaways


  • Starting a cut flower garden is accessible to everyone.
  • You don't need a horticultural background to grow flowers.
  • Begin with a few easy-to-grow flower varieties.
  • Regular cutting encourages more blooms.
  • Fear of failure often holds people back from gardening.
  • Learning is a continuous process in gardening.
  • Choose flowers that germinate easily and bloom for a long time.
  • Sunlight and well-drained soil are essential for growth.
  • Cut flowers are meant to be harvested and enjoyed.
  • Join the online masterclasses for guidance and support.


Growing your own wedding flowers06 Jan 202600:12:46

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz Chandler discusses the joys and challenges of growing your own wedding flowers. She emphasizes the personal significance of using self-grown flowers, offers practical advice on flower selection, and stresses the importance of planning and timing. The episode also highlights the upcoming free online masterclasses designed to guide listeners through the process of growing and arranging flowers for weddings.


Takeaways

  • Growing your own wedding flowers can be incredibly special.
  • It's important to set realistic expectations when growing flowers.
  • Foliage can enhance arrangements and add texture.
  • Timing is crucial for successful flower growth.
  • Plan backwards from your wedding date to ensure blooms are ready.
  • Harvest flowers early in the morning or late in the evening.
  • Keep arrangements simple and natural for a beautiful look.
  • You don't need to be a professional florist to create beautiful arrangements.
  • Flowers represent months of care, intention, and love.


Saskia's Flower Essences for life 19 Dec 202500:47:59

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower podcast, host Roz Chandler speaks with Saskia Marjoram, founder of Saskia's Flower Essence. They explore the emotional significance of flowers, Saskia's journey from floristry to creating flower essences, and the profound impact these essences can have on emotional wellbeing. Saskia shares her experiences, insights on building a sustainable business, and advice for those looking to pursue unconventional paths in their careers. The conversation highlights the importance of intuition, passion, and the healing power of nature.

Takeaways

  • Flowers have both economic and emotional value.
  • Saskia's career has always revolved around flowers.
  • Flower essences are distinct from essential oils and serve emotional needs.
  • Personalized blends can address specific emotional challenges.
  • Saskia emphasises the importance of intuition in her work.
  • Building a business around flower essences has been rewarding.
  • Trusting your instincts can lead to unexpected opportunities.
  • Emotional balance can be achieved through the right flower essences.

You can visit Saskia's website here and view her Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 


December in the cutting garden12 Dec 202500:10:44

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the significance of December in gardening, emphasizing the importance of preparation and reflection for the upcoming growing season. She shares practical tips for caring for plants, protecting wildlife, and planning for future business goals. The conversation encourages listeners to take a moment to appreciate their gardens and consider their strategies for the next year.


Key takeaways

December is a crucial month for flower growers.
It's time to plan for the next growing season.
Check on perennials and autumn plantings regularly.
Protect tender plants from winter weather.
Assess garden structure and make necessary adjustments.
Conduct a seed audit to prepare for planting.
December is a good time for bulb planting.
Support wildlife by leaving perennials standing.
Plan your business strategy for the upcoming year.
Take time to reflect on your gardening goals.

Click here to be one of the first to get the information about our 2026 Cut Flower Festival.


Navigating the Transition to Flower Farming28 Nov 202500:10:44

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the journey of transitioning into flower farming. She emphasizes that this transition is a gradual process that requires careful planning, understanding financial realities, and building a brand. Rosalind shares insights on the importance of time in farming, the necessity of trial and error, and the significance of marketing and business management. She encourages aspiring flower farmers to learn from others, build their story, and create strong foundations before fully committing to the profession. The episode concludes with a reminder that transitioning is a strategic choice that allows for growth and sustainability in the flower farming journey.


Takeaways

  • Transitioning into flower farming is a journey, not a leap.
  • Understanding your financial needs is the first step.
  • Flower farming involves more than just growing flowers.
  • Building a brand takes time and effort.
  • Your story is a powerful tool in marketing.
  • Healthy plants and soil take time to develop.
  • Trial and error is essential in finding your niche.
  • Marketing is a significant part of running a flower farm.
  • Community support is vital for success in farming.

To be one of the first to find out about our new Career Change course which is launching early 2026 please click here


November Jobs for your Cutting Patch14 Nov 202500:10:30

Text Agony Aunt Roz with your Cutflower Questions.

In this conversation, Roz discusses the challenges of maintaining a cutting garden in November, emphasizing the importance of preparation for the upcoming year.

 She highlights the need for protection, planting, and overall garden maintenance during this damp and chilly month.


Takeaways


Preparation in November is crucial for next year's success.
Protecting plants is essential during colder months.
Planting in November can set the stage for spring blooms.
Garden maintenance should not be overlooked in November.
Enjoying the process can make gardening more rewarding.
Planning ahead is key to a successful cutting garden.


Top 10 Misatakes Flower Farmers Make31 Oct 202500:15:50

Text Agony Aunt Roz with your Cutflower Questions.

This conversation delves into the multifaceted world of flower farming, emphasizing that it is not merely a passion for beauty but a complex business that requires careful management of various elements such as weather, sales, and marketing. The discussion highlights the importance of establishing a solid foundation for success and profitability in this field.

We would love you to join our Blooming Business Bootcamp which is taking place between the 17th to 20th November. To join click here


Embracing October in the Cutting Garden17 Oct 202500:10:20

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz discusses the beauty of October in the cutting garden, emphasizing the importance of preparing for winter while still enjoying the last blooms of the season. She shares practical tips on caring for dahlias, sowing hardy annuals, planting spring bulbs, and planning for the next growing season. Roz encourages listeners to reflect on their gardening successes and challenges, and to dream about future planting plans.

Takeaways

  • October is a beautiful month in the cutting garden.
  • Keep cutting flowers to encourage more blooms.
  • Be cautious with dahlias before the first frost.
  • Lift or protect tender plants for winter.
  • October is ideal for sowing hardy annuals.
  • Now is the time to plant spring bulbs.
  • Prepare and mulch your garden beds for winter.
  • Dividing and moving perennials can enhance your garden.
  • Tidy up tools and check seed stock for next year.
  • October is a time for dreaming and planning for the future.


CREATING STUNNING COMBINATIONS WITH JAMIE BUTTERWORTH03 Oct 202501:08:44

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging conversation, Jamie Butterworth shares his journey from a young gardener to a successful horticulturist and author. He discusses the inspiration behind his book 'What Grows Together', his unique approach to gardening, and the importance of plant combinations. Jamie also reflects on the challenges of running a gardening business, especially during the COVID-19 pandemic, and emphasizes the significance of teamwork. He shares insights from his experience working with Monty Don at the Chelsea Flower Show and concludes with a fun quick-fire round about his favorite plants and gardening tools.

Takeaways
Jamie Butterworth is a passionate gardener and horticulturist.
His book 'What Grows Together' aims to simplify gardening for beginners.
Gardening can be daunting, but it should be enjoyable and accessible.
Plant combinations are key to creating beautiful gardens.
The importance of teamwork in running a successful gardening business.
Working with Monty Don was a dream come true for Jamie.
Chelsea Flower Show is the pinnacle of gardening events.
Plants do die, and it's important to learn from failures.
Gardening trends are influenced by social media and public interest.

You can follow Jamie on Instagram here

You can get your copy of his amazing new book here

First Tunnels, leaders in domestic and commercial product tunnels. 


The Power of Propagation with Roz part 219 Sep 202500:18:47

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz delves into the world of seed propagation, sharing her insights on the importance of choosing the right seeds, planning your growing space, and understanding the germination process. She emphasizes the profitability of growing from seeds for flower farmers and provides practical tips to avoid common mistakes. Roz also discusses future learning opportunities for listeners interested in expanding their gardening skills.


Takeaways

  • Seeds are affordable and can unlock an entire season of flowers.
  • Choosing the right seeds is crucial for success in flower farming.
  • Planning your growing space can significantly impact your yield.
  • Investing in good compost is essential for seed germination.
  • Common mistakes include sowing seeds too thickly and not labeling properly.
  • Understanding your market helps in selecting the right flower varieties.
  • Timing is key when it comes to planting seeds.
  • Patience is important; some seeds take weeks to germinate.
  • Flower farmers can achieve high returns by growing from seed.
  • Propagation skills are valuable year-round.

Want to join our Plants for Free Masterclasses at 8pm on the 25th and 26th September. Join here.


The Power of Propagation with Roz05 Sep 202500:11:59

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz introduces the concept of propagation, emphasising its importance for flower farmers and gardeners. She discusses the two main types of propagation: sexual and asexual, and shares personal anecdotes to illustrate the benefits of propagating plants. Roz encourages listeners to adopt a year-round approach to propagation and provides practical tips for success, including the importance of labeling and mastering one method at a time. The episode concludes with a call to action for listeners to research and plan their propagation efforts.

  • Propagation is a way to create more plants for free.
  • There are two main types of propagation: sexual and asexual.
  • Propagation allows you to control your plant supply.
  • It can save you money in the long run.
  • Sustainability is a key benefit of propagation.
  • Propagation should be done year-round, not just in spring.
  • Labeling plants is crucial for successful propagation.
  • Start with one method and master it before expanding.
  • Propagation can diversify your income as a flower farmer.
  • Every plant you propagate contributes to your legacy.

Join the Roots to Shoots masterclasses here 


The Mindful Gardener Lucy Butler22 Aug 202500:24:46

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz interviews Lucy Butler, who shares her journey of combining gardening with mindfulness. Lucy discusses how her childhood interest in gardening evolved into a therapeutic practice that helped her cope with mental health challenges. She emphasizes the sensory experiences of gardening and offers practical tips for incorporating mindfulness into gardening practices. The conversation highlights the importance of nurturing both plants and oneself, and Lucy encourages listeners to embrace the process of gardening as a means of personal growth and well-being.

  • Lucy Butler's journey into gardening began in childhood, influenced by her mother's passion for gardening.
  • Gardening became a therapeutic outlet for Lucy during her struggles with mental health issues.
  • Mindfulness in gardening can be achieved by focusing on sensory experiences and being present in the moment.
  • Small, manageable gardening tasks can provide quick wins and boost mental well-being.
  • Weeding can be a therapeutic activity, allowing for the release of worries and stress.
  • Lucy emphasizes the importance of nurturing plants as a way to nurture oneself.
  • Starting with seed sowing is a great way for beginners to practice mindful gardening.
  • Gardening should not feel like a chore; it should be enjoyable and fulfilling.
  • Lucy shares her personal experiences with mental health and the importance of recognizing triggers.
  • The garden can serve as a reminder to not give up on oneself or one's passions.

You can find out more about Lucy here


Cutting and Conditioning Flowers with Roz08 Aug 202500:14:07

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, we delve into the art of cutting and conditioning flowers to maximize their beauty and longevity. Discover why timing is crucial, with early morning and late evening being the best times to cut flowers when their stems are fully hydrated. Learn about the importance of using clean tools and buckets, and the specific needs of different flowers like roses, tulips, and delphiniums. Join us as we explore practical tips and techniques to ensure your blooms stay vibrant and fresh. Tune in for expert advice and elevate your floral arrangements today!

Join The Best Bunch Membership here


Why herbs belong in your bouquet, your garden, and your life with Andy from Urban Herbs11 Jul 202500:59:26

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, Roz reconnects with Andy from Urban Herbs, 18 months after their first chat, to dive into how his herb-growing business has evolved in unexpected and beautiful ways.

Now joined by his wife as a co-leader in the business, Andy reflects on how this partnership has brought fresh energy, clarity, and new ideas to Urban Herbs.

They dig into:

  • How herbs offer emotional healing and spark deep nostalgia
  • The overlooked second season of herb planting
  • Creative and beautiful ways herbs are now being used in cut flower arrangements and wedding bouquets
  • Why growing herbs in urban front gardens isn’t just practical—but a powerful act of resilience
  • How climate change may be opening new possibilities for growers
  • And the exciting future of Urban Herbs, with a focus on education, community connection, and turning knowledge into empowerment.

Whether you're a cut flower grower, a gardener, or simply herb-curious, this episode is full of fresh inspiration, smart tips, and grounded advice to grow something good.

Connect with Andy on Instagram - https://www.instagram.com/urbanherbsuk/ or https://urban-herbs.co.uk/

Use the code CutFlowerFestival10 for a special podcast discount.

First Tunnels, leaders in domestic and commercial product tunnels. 


Sharing Stories, Growing Flowers: A Conversation with Debra Prinzing & Robin Avni27 Jun 202500:52:16

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In this inspiring episode of the Cut Flower Podcast, host Roz chats with Debra Prinzing and Robin Avni - co-authors of The Flower Farmers: Inspiration and Advice from Expert Growers. Together, they explore the heart behind the book, which shares the stories of 29 flower farmers from across the country.

From the collaborative process of writing the book to the personal journeys of each grower, this episode is packed with insight, encouragement, and honest reflections on the challenges and beauty of flower farming. Debra and Robin also discuss the powerful role of the Slow Flowers Movement, the rise of consumer demand for local blooms, and the value of knowledge-sharing in this growing community.

Whether you're just starting your flower farming journey or are years into your field-grown dreams, this conversation will leave you inspired to keep growing - and sharing.

🌸 Key Takeaways:

  • Why The Flower Farmers fills a much-needed gap in the market
  • What it's like to collaborate creatively in the flower industry
  • The importance of storytelling in building community and connection
  • How marketing and mindset shape a thriving flower business
  • The growing momentum behind the Slow Flowers Movement
  • Hints at exciting future projects from the authors

You can connect and find out more about Debra and Robin's work in the following ways:

Slow Flowers Society, https://www.slowflowerssociety.com/

Bloom Imprint, https://www.bloomimprint.com/

Robin's IG: https://www.instagram.com/robinavni/

Debra's IG: https://www.instagram.com/debraprinzing/

Slow Flowers Society on IG: https://www.instagram.com/slowflowerssociety/

Bloom Imprint on IG: https://www.instagram.com/bloom.imprint/

First Tunnels, leaders in domestic and commercial product tunnels. 


From Childhood Passion to Chelsea Success: The Sweet Pea Story13 Jun 202500:33:37

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In this heartwarming and insightful episode, we’re joined by Phil Johnson, sweet pea expert and the grower behind English Sweet Peas. Phil shares his lifelong connection to these delicate, nostalgic blooms—starting from age nine—and how that early passion grew into a celebrated career.

We explore:

  • His journey from hobbyist to head of English Sweet Peas
  • The release of his new book, A World of Sweet Peas
  • Receiving the Henry Eckford Memorial Medal—a high honour in the sweet pea world
  • The real challenges climate change poses to growing and breeding sweet peas today
  • His ongoing work to create new varieties, including the dream of a yellow sweet pea
  • Why moisture matters and how successional sowing can keep blooms coming
  • How sweet peas carry deep emotional ties and memories for so many

Plus, Phil reflects on his Chelsea Flower Show milestone and offers practical advice for anyone wanting to grow sweet peas successfully.

Whether you’re a seasoned flower grower or just discovering the magic of sweet peas, this episode is a treasure trove of knowledge, heart, and horticultural passion.

First Tunnels, leaders in domestic and commercial product tunnels. 


Blooms & Breakthroughs: Behind the Scenes of Our Flower Retreat in Spain30 May 202500:16:58

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we’re taking you behind the scenes of our recent flower retreat in Spain, where three industry pros - specialising in floristry, flower farming, and social media for creatives - came together to teach, guide, and collaborate with an incredible group of flower lovers.

We dive into:

The diverse backgrounds of our retreat attendees

The magic of cross-industry collaboration

Key floristry techniques and design inspiration shared

Business-building strategies for sustainable growth in the floral world

How teamwork and community made this event unforgettable

Real feedback from participants—and what’s next for future retreats!

Whether you're a florist, flower grower, or dreaming of starting your floral journey, this episode is full of heartfelt insight and business-building inspiration.

To be first to know about our Uk retreat join our waitlist here: https://fieldgateflowers.kartra.com/page/retreat25waitlist

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.


British Blooms & Bold Dreams: Sarah Turner on Becoming a Flower Farmer23 May 202500:35:56

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode of the Cut Flower Podcast, Roz sits down with Sarah Turner, a graphic designer turned budding flower farmer. Sarah shares her journey of balancing a creative career while nurturing a deep passion for flowers, discussing the therapeutic benefits of gardening and the lessons learned from growing blooms from seed to stem.

Together, Roz and Sarah explore the practical and emotional aspects of flower farming, from the challenges of selling locally grown flowers and accessing land, to imposter syndrome and finding community support. They discuss the rising appreciation for British-grown flowers, the often-overlooked value of perennials and foliage, and Sarah’s future dream of opening a “pick-your-own” flower farm. With honest insights and hopeful aspirations, this episode is a must-listen for anyone dreaming of digging deeper into a life with flowers.

Key Takeaways:

  • Flower farming can be a powerful creative outlet and source of mental wellness
  • Transitioning careers takes courage and clarity - but it's possible
  • Locally grown, seasonal flowers are gaining momentum with consumers
  • Foliage and perennials are crucial (and often underrated) elements in flower farming
  • Imposter syndrome is real, especially for new growers - but community helps
  • Sustainable practices and education are cornerstones of long-term flower success
  • Finding land and balancing life are ongoing challenges in the flower farming journey
  • Passion and persistence can turn a hobby into a meaningful business

Find out more about Sarah and her journey here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


Unlocking the Beauty of Foliage: Top Picks for Your Cutting Patch!16 May 202500:14:09

Text Agony Aunt Roz with your Cutflower Questions.

Welcome back to another episode of The Cutflower Podcast! I'm your host, Roz Chandler, and today we're diving into the lush world of foliage. Join me as we explore the top picks for your cutting patch and unravel the beauty and versatility these green treasures bring to floral arrangements.

Summary:
In this episode, we embark on a journey through the top 15 foliage varieties for your cutting patch. From the timeless elegance of myrtle to the vibrant hues of Ninebark and the delicate charm of Snowberries, each foliage offers unique characteristics and seasonal appeal. Along the way, we uncover essential growing tips, such as the importance of planning for year-round foliage availability and the patience required for certain species to reach maturity.

Key Takeaways:

Abundant Growth: Cultivate more foliage than you think you'll need, replenishing your supply annually to meet demand.
Long-Term Investment: Be patient with species like eucalyptus, which may take years to mature but offer enduring beauty.
Seasonal Diversity: Select varieties like Hibernum Tinnus for their ever-changing colours and textures, providing year-round interest.
Speciality Species: Explore unique finds such as Myrtle, Ninebark, and Snowberries to add depth and character to your arrangements.
Community Engagement: Join the Cut Flower Collective Facebook group to share your favourite foliage varieties and exchange gardening insights with fellow enthusiasts.
Join me in discovering the botanical wonders that foliage brings to floral design, and let's cultivate a vibrant tapestry of greenery in our cutting patches! All the links are below. 

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.


Flower Farming, Family, and Finding Balance with Laura from Flowers by the Brae09 May 202500:47:37

Text Agony Aunt Roz with your Cutflower Questions.

In this heartfelt episode of the Cut Flower Podcast, Roz chats with Laura from Flowers by the Brae, a former office worker turned passionate flower farmer and florist based in Errol, Scotland. Laura shares the highs and lows of leaving a traditional career to grow blooms in the Scottish soil. She opens up about the realities of flower farming - from unpredictable seasons and sustainability challenges to the joy of connecting with customers through storytelling. Together, Roz and Laura explore the emotional side of floristry, the importance of local partnerships, and how Laura balances her growing business with family life. This episode is an honest and inspiring look into what it really means to build a business from the ground up - flowers, failures, fulfillment and all.

Key Takeaways:

  • Laura transitioned from a desk job to flower farming and floristry.
  • Sustainability remains a core focus in her business practices.
  • Building strong relationships with local venues has supported her growth.
  • Managing social media is a key (and often challenging) part of running a flower business.
  • Growing seasons are unpredictable, requiring flexibility and resilience.
  • Storytelling helps Laura connect emotionally with her customers.
  • The flower farming journey is filled with lessons—both humbling and rewarding.
  • Balancing family life and business is a continual process.
  • Community support plays a vital role in small-scale flower farming success.

Find out more about Laura here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


From Spreadsheets to Seedlings: Donna Sutton on Career Change and Cut Flowers02 May 202500:39:50

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, Roz welcomes Donna Sutton, a career-changer who swapped accountancy for horticulture. Donna shares her journey into gardening, her experience with the WRAG scheme and the challenges and triumphs of finding joy and purpose in a new field. Together, Roz and Donna discuss the evolution of The Granary Garden, Donna’s commitment to sustainable cut flower growing, and the role of community and social media in modern horticulture. From career pivots to preparing for Gardeners’ World Live, this episode is packed with encouragement for anyone pursuing a passion for plants.

Key Takeaways:

Donna transitioned from accountancy to horticulture through the WRAG scheme.

Social media has played a key role in sharing her journey and connecting with the gardening community.

The WRAG scheme provides practical experience and valuable exposure in horticulture.

Donna highlights the power of taking small steps toward big changes.

Community and mentorship are vital for new growers and career changers.

She’s preparing a feature for Gardeners’ World Live — a testament to following your passion.

Donna emphasizes the joy of continuous learning and adapting through the seasons.

Find out more and connect with Donna here 

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


Living a Creative Life with Frances Palmer25 Apr 202500:39:08

Text Agony Aunt Roz with your Cutflower Questions.

In this soulful and inspiring episode, Roz is joined by renowned potter, gardener, and author Frances Palmer. Frances takes us on a journey from her New Jersey childhood to the peaceful, flower-filled studio she now calls home in Connecticut. She shares the origins of her creative practice, her connection to the earth through ceramics and gardening, and the personal stories behind her beloved books, Life in the Studio and Life with Flowers.

This conversation blooms with wisdom on the interplay between floral design and pottery, the beauty of seasonal routines, and the importance of daily creative practice. Frances reflects on the lessons found in both soil and clay—from the joy of experimentation to the humility of failure. They also explore how photography plays a role in capturing her work, how she manages the logistics of a global pottery business, and why sustainability and tradition matter more than ever.

Whether you’re a creative, a gardener, or simply someone who loves beauty, this episode offers a gentle reminder that meaning often comes from the rhythm of the everyday.

Key Takeaways:

  • Frances Palmer is a celebrated potter and passionate gardener.
  • Her books merge memoir, art, and practical advice on creative living.
  • Floral design and ceramic work are deeply intertwined in her process.
  • Seasonality shapes both her artistic and gardening practices.
  • Shipping handmade pottery internationally comes with challenges.
  • Daily routines and early mornings are vital to her creative rhythm.
  • Gardening teaches patience, experimentation, and resilience.
  • Photography helps her convey feeling and story in her work.
  • Traditional techniques and sustainability are core values in her art.
  • Nature, legacy, and beauty are at the heart of her creative life.

You can find out more about Frances here 

You can pre-order her new book Life with Flowers here

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


Rooted in Legacy: The Salvia Story with Middleton Nurseries18 Apr 202500:33:23

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz chats with John and Annabel from Middleton Nurseries - a passionate, family-run business that has been thriving since 1975. Known for their deep love of salvias, John and Annabel share the story of their nursery, from humble beginnings to becoming salvia specialists. The conversation delves into the unique qualities of salvias as cut flowers, the intricate process of breeding new varieties, and the joys and hurdles of running a seasonal, weather-dependent business. They also explore the pride that comes from maintaining a multi-generational business and the importance of community support in the gardening world.

Key Takeaways:

  • Middleton Nurseries has been a family-run nursery since 1975.
  • Salvias have become popular for their versatility and vibrant blooms.
  • Breeding new salvia varieties requires time, experimentation, and dedication.
  • Proper growing conditions include good drainage and timely pruning.
  • Echinacea is another rising star in the nursery alongside salvias.
  • Weather significantly impacts the success of seasonal nursery operations.
  • Community engagement and loyal customers are vital for small businesses.
  • The family takes immense pride in their horticultural legacy.

🎧 Tune in to discover the magic behind salvias, family traditions, and the beauty of building something that grows through generations.

Find out more about Middleton Nurseries here.

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


Designing Life Outdoors: Gardens with Purpose and Passion11 Apr 202500:58:18

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In this episode, Roz sits down with award-winning garden designer and author Polly Wilkinson to explore the art and heart behind meaningful garden design. With years of experience and a beautifully honest approach, Polly shares how she transitioned into the world of garden design, how her background in marketing shaped her business, and why flexibility has been key to her career success.

The conversation weaves through Polly’s thoughts on designing gardens that blend beauty with practicality—spaces that work for families, evolve with lifestyles, and invite people to connect with nature. Polly also talks about the relationship between interior and exterior design, her experiences showcasing at the Chelsea Flower Show, and the joy of creating gardens with real purpose—including her upcoming project designing a therapeutic space for spinal injury patients.

If you’re curious about garden design, career pivots, sustainable living, or designing a life that works for you, this episode will leave you feeling inspired and grounded.

What You'll Learn in This Episode:

🌿 How Polly transitioned into garden design and built an award-winning career
 🌼 The role of marketing in growing a creative business
 🌳 Balancing beauty and functionality in family-friendly gardens
 🌾 The parallels between interior and garden design
 🪴 Insights from exhibiting at the Chelsea Flower Show
 🌻 Why sustainability and eco-conscious design matter now more than ever
 🧑‍🦽 Designing with empathy: Polly’s project for spinal injury patients
 🏡 Childhood dreams, career changes, and lessons in adaptability
 📚 Behind the scenes of her book, How to Design Your Garden
 🌸 Why women’s voices are vital in the future of horticulture

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

Find out more about Polly and her work here: https://studiopollyanna.co.uk/

First Tunnels, leaders in domestic and commercial product tunnels. 


100% British Blooms: A Conversation with Florist Lucy Maw04 Apr 202500:49:29

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Episode Summary:

In this inspiring episode, Roz chats with London-based florist Lucy Maw, whose designs are grounded in her commitment to using 100% British-grown flowers. Lucy shares her transition from the world of fashion to floristry, and how her passion for gardening evolved into a thriving floral business.

The conversation explores the realities of sourcing British flowers, the importance of relationships with local growers, and the growing demand for sustainable blooms. Lucy reflects on the challenges of marketing, the nuances of working seasonally, and how collaboration and community are vital to the future of British floristry.

If you’re a florist or creative who cares about sustainability, seasonality, and style—this episode is packed with wisdom and warmth.

What You’ll Learn in This Episode:

🌿 Why Lucy transitioned from fashion to floristry
 🌸 The realities of sourcing 100% British-grown flowers
 🌻 How seasonality shapes her design process and client work
 🌾 The power of building long-term relationships with flower farmers
 🤝 Why collaboration across the industry is essential
 📣 The ongoing challenge of marketing and visibility
 🪴 How Lucy educates clients on sustainability and flower sourcing
 💬 The importance of community support in creative businesses
 🎨 How her unique style blends natural beauty and bold choices
 🧭 What flexibility looks like when designing with local blooms

You can find further information about Lucy here: www.willowandmaw.co.uk

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, subscribe, leave a review, and share it with fellow florists and flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 


Building a Sustainable Floral Business with Ellen Frost28 Mar 202500:41:01

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In this episode, Roz sits down with Ellen Frost, owner of Local Color Flowers, to explore the world of locally sourced, sustainable floristry. With 17 years of experience, Ellen shares her journey from gardening enthusiast to floral business owner and the challenges of maintaining a 100% local sourcing model.

They dive into the environmental impact of imported flowers, the logistics of working with local flower farmers, and why education is key to changing industry practices. Ellen also discusses the growing demand for sustainable flowers, her ideas for improving flower sourcing efficiency, and how community engagement is shaping the future of floristry.

Whether you're a florist, flower farmer, or flower lover, this episode is packed with insights on how to build a sustainable floristry business while staying true to your values.

What You’ll Learn in This Episode:

🌸 How Ellen’s journey into floristry began with a love for gardening
🌿 Why sustainability has been a core principle of her business from day one
📚 The importance of educating customers about local flowers
✈️ The carbon footprint of imported flowers and the waste in the floral industry
💐 How building relationships with flower farmers improves quality and supply
🚛 The logistics of sourcing locally and the challenges florists face
📈 The financial realities of running a local flower business
🤝 How community engagement and education are shaping the future of floristry
💡 Why florists should share knowledge and resources to strengthen the industry

Connect with Ellen Frost & Local Color Flowers:

📍 http://locoflo.com/

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, subscribe, leave a review, and share it with fellow florists and flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 


Learn about Sustainable Floristry with The Great British Flower School21 Mar 202500:31:37

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Ali to talk about the importance of sustainable floristry and how they built the Great British Flower School. They share their journey, the challenges they faced, and the eco-friendly practices that every florist can adopt to reduce their environmental impact.

From using moss instead of floral foam to growing your own flowers, they provide practical tips that make sustainability achievable and creative. They also discuss alternative vessels, local sourcing, and how to educate clients on the importance of eco-conscious floral design.

If you’re a florist looking to ditch floral foam, reduce waste, and embrace sustainable techniques, this episode is packed with actionable insights and inspiration.

What You’ll Learn in This Episode:

🌿 Why sustainable floristry is essential for reducing environmental impact
🍃 How moss and chicken wire can replace floral foam
💧 Why water is the best medium for flower hydration
💐 The benefits of growing your own flowers for sustainability
🌻 How alternative vessels can enhance creativity in floral design
🏡 Why sourcing from local flower farmers results in fresher, seasonal blooms
♻️ The importance of using recyclable and biodegradable materials
🎓 How to educate clients about sustainable flower choices

Connect with The Great British Flower School:

Free Facebook Group - https://www.facebook.com/groups/sustainablefloristryforeveryone

Join our Spring Open Evening - flowers.thegreatbritishflowerschool.co.uk/spring-open-evening

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow florists!

First Tunnels, leaders in domestic and commercial product tunnels. 


Life on the Lot: How Jen Started Her Flower Business14 Mar 202500:46:28

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Jen from Life on the Lot, a passionate flower farmer who turned her pandemic vegetable-growing hobby into a thriving flower farm. Jen shares her inspiring journey, the challenges she faced in her early days, and how growing her own food completely transformed her perspective on sustainability and seasonality.

Now, with her latest project at Claremont Farm, Jen is creating a pick-your-own flower experience and workshops to bring more people into the world of seasonal flowers. She opens up about the realities of running a flower farm, from financial management to the importance of community engagement, while also sharing her motivation to inspire her daughter to pursue a non-traditional career path.

Whether you're a seasoned flower farmer, an aspiring grower, or just someone who loves the beauty of flowers, this episode is filled with real talk, inspiration, and practical insights.

What You’ll Learn in This Episode:

🌱 How Jen’s journey into flower farming started during the COVID-19 pandemic
🌿 The challenges she faced, from tough growing conditions to perennial weeds
🌎 How growing food changed her perspective on sustainability and seasonality
💐 Why she transitioned from vegetables to growing flowers
🏡 Her latest project: a pick-your-own flower farm at Claremont Farm
📊 The financial realities of running a flower farm (it’s not all pretty petals!)
🌻 The importance of community engagement and workshops in her business
🎓 Why mistakes in gardening are valuable learning experiences
👩‍👧 Jen’s motivation to inspire her daughter to think beyond traditional career paths

Connect with Jen & Life on the Lot:

📍 https://www.lifeonthelot.co.uk/wirralflowerfarm

📍 https://www.instagram.com/life_on_the_lot

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

First Tunnels, leaders in domestic and commercial product tunnels. 


Nadine Brown: A Journey Through Floristry07 Mar 202500:43:44

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we sit down with Nadine Brown, a seasoned florist with over 30 years of experience, to talk about the evolving world of floristry. From starting her first flower shop at just 23 to becoming a leading voice in sustainable floristry, Nadine shares her journey, the lessons she’s learned, and the changes she hopes to see in the industry.

We dive into the importance of local flower sourcing, building strong grower-florist relationships, and why authenticity in design matters more than fleeting trends. Nadine also breaks down common mistakes flower farmers make, the challenges florists face in aligning their business models with their lifestyles, and simple sustainability swaps that can make a huge impact.

If you’re a florist, flower farmer, or just passionate about sustainable design, this episode is packed with valuable insights and expert advice.

What You’ll Learn in This Episode:

🌿 How Nadine transitioned from retail to education with a focus on sustainability
🌸 Why local flowers are crucial for quality, community, and sustainability
💡 The biggest mistakes flower farmers and florists make – and how to avoid them
🎨 Why authenticity in floral design matters more than following trends
🌎 Practical sustainability swaps that florists can implement today
🤝 How mentorship and education are shaping the future of floristry
🌟 Nadine’s vision for a more creative, sustainable, and supportive floristry industry

Connect with Nadine:

📍https://www.theivyinstitute.com.au/ or https://www.instagram.com/the_ivyinstitute

If you loved this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

First Tunnels, leaders in domestic and commercial product tunnels. 


How to Go Viral and Use Social Media for Business Growth14 Feb 202500:21:31

Text Agony Aunt Roz with your Cutflower Questions.

🌸 Welcome to The Cutflower Podcast!

Hello, and thank you for popping over to listen! It’s always lovely to have you here. Whether you’re a flower farmer, a small business owner, or just passionate about growing, we’re here to help you thrive.

Today, I’ve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.

In this episode, we’re diving deep into social media strategy, Instagram growth, and how to go viral the right way. If you’ve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, you’re in the right place.

🌟 Episode Summary

In this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.

We break down two viral Reels—one that hit 1.6 million views and another that skyrocketed to 2.6 million—and share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.

If you’ve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!

🎯 What You’ll Learn in This Episode:

✔️ How we strategically grew an Instagram account from 20K to 122K followers
✔️ The two viral Reels—what made them work and how you can replicate success
✔️ Why engagement is key—the power of responding to comments and DMs
✔️ The role of Instagram in a wider marketing strategy—it’s just the start!
✔️ How to use ManyChat to automate lead collection and drive conversions
✔️ Why collecting emails from social media is crucial for long-term growth
✔️ The importance of staying true to your brand and not chasing trends

📌 Resources & Links:

🔗 Join The Growth Club – Check it out here!
🔗 Follow me on Instagram – @fieldgateflowers
🔗 Find Tom on Instagram – @imtomcoleman 


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