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https://www.thecurrent.com/cannes-advertising-leaders-news-publishers
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Political campaigns crack measuring their ads effectiveness in real-time

Épisode 67

lundi 26 août 2024 • Durée 13:09

Political campaigns have long been challenged with evidence that their ads or messaging is working.

Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.

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To read the full stories included in this episode:

Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
Seven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3o
State of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

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How Democrats are planning to keep Kamala Harris' momentum going after DNC

Épisode 66

jeudi 22 août 2024 • Durée 11:22

Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?

Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.

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Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz: https://www.nytimes.com/2024/08/17/us/politics/kamala-harris-ads.html
We dug into the 2024 polling crosstabs. What we found was stunning:
https://www.politico.com/news/magazine/2024/08/21/kamala-harris-gains-polls-00175262
Exclusive: Harris' election effort raises around $500 million in a month, sources say: https://www.reuters.com/world/us/harris-election-effort-raises-around-500-million-month-sources-say-2024-08-20/
U.S. political CTV ad spend projected to grow by 600% this presidential election cycle: https://www.thecurrent.com/us-political-ctv-ad-spend-2024-presidential-election-cycle

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I.

Épisode 57

lundi 24 juin 2024 • Durée 12:06

A.I. is a divisive topic in advertising, particularly amongst creatives.

From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."

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To read the full stories included in this episode:

Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk’s apology tour: https://www.thecurrent.com/cannes-lions-2024-ai-olympic-sports-elon-musk
At Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishers
Why commerce media networks are making a bigger play at Cannes Lions 2024: https://digiday.com/marketing/why-commerce-media-networks-are-making-a-bigger-play-at-cannes-lions-2024/
Axios at Cannes Lions: Axios' Sara Fischer in conversation with Meredith Kopit Levien:
https://youtu.be/3WK9-2a8pwU?si=PUudR86ZqC9Z2erc

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place:

What's holding back streaming from fully taking over the upfronts

Épisode 56

lundi 17 juin 2024 • Durée 13:17

Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report.

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To read the full stories included in this episode:

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon
‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfronts
Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling: https://bit.ly/3yvmOlm
‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://bit.ly/44N90OS
An asteroid is about to hit upfronts: https://bit.ly/3KKlE8i
TV's Upfront ad-sales talks start to heat up, with some 'rollbacks' expected: https://bit.ly/3VHrgGE
Global ad revenue to surpass $1 trillion in 2025 as GroupM boosts 2024 forecast for U.S., China: https://bit.ly/3KKWbf4
GroupM releases its this year next year 2024 midyear global advertising forecast: https://bit.ly/3yWSiki

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe:

The illusion of precision in digital advertising

Épisode 55

lundi 10 juin 2024 • Durée 11:06

Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with.

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The Current is owned and operated by The Trade Desk, Inc.

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To read the full stories included in this episode:

The successor to viewability is not a metric — it’s a methodology: https://www.thecurrent.com/opinion-viewability-metric-methodology-sincera-mike-osullivan
The value of the open internet is growing in the eyes of advertisers: https://www.thecurrent.com/report-open-internet-digital-advertisers
Despite pressure to tighten budgets, marketers still invest in authenticated digital channels like CTV: https://www.thecurrent.com/marketing-authenticated-digital-channels-ctv

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place:

VML's Jon Cook on what to expect at Cannes Lions

Épisode 54

lundi 3 juin 2024 • Durée 12:28

This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.

Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic.
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To read the full stories included in this episode:

The most interesting thing in tech: https://www.linkedin.com/feed/update/urn:li:activity:7201594636702789633?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7201594636702789633%29
The acronym that brands can't afford to ignore: LMFAO: https://www.thecurrent.com/brands-humor-advertising-holiday-digital

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The guide to CBS Sports' streaming strategy

Épisode 53

lundi 27 mai 2024 • Durée 08:55

Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.

On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.

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To read the full stories included in this episode:

How CBS Sports is bridging the transition between traditional TV and streaming: https://bit.ly/3R5n2WB
US TV and Connected TV Ad Spending Forecasts H1 2024: https://bit.ly/3X1zw5k
US Political Ad Spending Forecast 2024: https://bit.ly/3wPehZZ
As U.S. election looms, political advertisers shift focus to CTV: https://bit.ly/3V1XE5r

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

NBCUniversal doubles down on Olympics, NFL at upfronts

Épisode 51

lundi 20 mai 2024 • Durée 13:46

The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.

NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.

Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.

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To read the full stories included in this episode:

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfronts
Streaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon
Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft: https://www.hollywoodreporter.com/business/business-news/netflix-ad-tier-update-40m-users-shift-from-microsoft-1235900301/
Appointment TV isn’t dead. It’s making a comeback on streaming platforms: https://www.thecurrent.com/appointment-tv-streaming-platforms
Inside the Amazon Upfront: An A-List Gauntlet Is Thrown: https://www.hollywoodreporter.com/tv/tv-news/reese-witherspoon-legally-blonde-series-amazon-upfront-road-house-1235898610/

Inside the upfronts’ measurement and attribution transformation

Épisode 50

lundi 13 mai 2024 • Durée 11:13

It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about.

Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space.

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To read the full stories included in this episode:

Retail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gY
How streaming consolidation could impact future upfront deals: https://bit.ly/4biGeZ1
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession: https://bit.ly/3UV0EkV
NBA Hunger Games Enter the Fourth Quarter: https://bit.ly/4dCyCCk
TV upfronts and Newfronts calendar: https://bit.ly/4dyoRVD

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

IAB, news publishers push how news is good for advertisers at NewFronts

Épisode 49

lundi 6 mai 2024 • Durée 10:03

It's an election year in the U.S., meaning ad dollars will be flowing in.

Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.

This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers.

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To read the full stories included in this episode:

The IAB NewFronts puts a spotlight on news publishers and women's sports in a critical year for both: https://bit.ly/3WpW0Nf
Ford's Chief Futurist imagines how AI could grow the relationship between drivers and their cars: https://bit.ly/3JL5ivI
IPG Media Brands, U.S. Ad Forecast Spring 2024: https://bit.ly/3UMFVQg
MAGNA Raises its growth forecast for US ad market: https://bit.ly/3yfpoLS

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place:

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