Explorez tous les épisodes du podcast The Creative Edition Podcast

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Follow us on Instagram: @creativeeditionpodcast

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In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in the Maldives), community initiatives like Sunrise Art Club and Night On The Yard, and a career focused on creativity, impact, and mental wellness.

We dig into:

• Start vs. now: how a college dropout with no gear built a sustainable creative business, learned to say no, and defined success beyond algorithms.
• Signature style: surreal cityscapes, nature mash-ups, and the beloved giraffe motif—and how audience feedback shaped her visual language.
• Adobe in her workflow: growing up on Illustrator and Photoshop, animating with After Effects, podcasting with Audition, cutting with Premiere Pro, everyday color + catalog in Lightroom Mobile, and why Photoshop on iPhone (free!) and Adobe Express (brand kits, quick actions, Clip Maker for auto-highlights) are now staples. She also shares how Firefly’s commercially safe generative AI lets her test surreal concepts before building them.
• Creator longevity: diversify revenue, treat yourself like a business, protect your boundaries, and build community—the constant through every platform shift.
• Mindset & wellbeing: meditation streaks, new running goals, and stepping away to live life so the ideas return stronger.

If you need a push to start with what you have—or permission to double down on what’s working—this conversation is exactly what you need.

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As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? 

In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.

You’ll learn:

• Why relatability, storytelling, and real-life experience will always win over algorithms
• How to focus on building community—not just an audience
• The importance of becoming a story-driven creator (not just a product promoter)
• Why your personal brand is your biggest differentiator

Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand.

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Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out.

You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline your creation process, and balance high-production flagship content with everyday, authentic posts.

Whether you’re a content creator, influencer, or small business owner, this episode will give you actionable tips to create smarter, not harder, and build sustainable growth on social media.

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In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. 

And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today’s episode, we’re talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape.

If you’re wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they’re on will reach their relevant audiences. 

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In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting  the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries!

Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I went to four boostores on my first day: Grand Gesture Bookstore, Kinokuniya's, and Powell's City of Books, the world's largest independent bookstore. I ended the day at Always Here Bookstore and dinner at French cuisine at L'Échelle.

On Day 2, I started the day at Prince Coffee, grabbed flavored pastries at Twisted Croissant, and ate a Vietnamese brunch at Memoire Ca Phe. I visted the International Rose Test Garden and Portland Japanese Garden for the first tim. I also stopped by tosoak in panoramic city views from the historic Pittock Mansion, and sample bold Filipino fusion dishes from the Makulit food truck. 

Day 3 - I started the day with breakfast sandwiches from Fried Egg I'm in Love and coffee at Never Coffee. I stopped by the Portland Art Museum and shopped local at the bustling Portland Saturday Market along the scenic Willamette River.
Tune in to discover the best of Portland's culture, cuisine, and community, and find inspiration for your own Pacific Northwest adventures!

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If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos.

You’ll learn:
 🛍️ What YouTube Shopping is and how it works
 📲 Who qualifies to use the feature
 📈 Why it matters for creators and the future of social commerce
 💡 How brands like Target, Sephora, and Walmart are already part of the program

With 250,000+ creators enrolled and YouTube Shorts reaching over 70 billion daily views, this is a trend creators and marketers can’t ignore.

Whether you’re a content creator, UGC strategist, or brand manager, tune in to learn how YouTube is reshaping how we shop—and how we earn—on social.

—

🎧 Listen on Apple, Spotify, or wherever you tune into the Creative Edition Podcast
 #CreatorEconomy #YouTubeShopping #InfluencerMarketing #SocialCommerce

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In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip.

We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain views (plus some tips for navigating the 11,000-foot altitude).

Next up is the Sacred Valley. I share highlights like feeding alpacas at Manos de la Comunidad, visiting the ancient Pisac ruins, enjoying a meal with local Andean women, and supporting single mothers through a social enterprise café in Urubamba.

And of course—Machu Picchu. I give a behind-the-scenes look at what it’s like to visit one of the Seven Wonders of the World, from the early morning bus ride to the awe-inspiring ruins perched high in the Andes.

Whether you're dreaming of visiting Peru or curious about what it’s like to travel with Intrepid, this episode is packed with practical travel tips, personal reflections, and inspiration to explore this incredible part of the world.

🎧 Tune in and get ready to add Peru to your bucket list!

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Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more!

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New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help.

Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you become an AI-native creator.

You'll learn:

• What Prompt Engineering is and how to craft better prompts that lead to higher-quality results
• How to spot and avoid AI hallucinations (and why fact-checking still matters)
• The power behind Large Language Models (LLMs) like ChatGPT and Claude
• What Fine-Tuning is and how to train AI tools to match your unique voice
• And what it means to be an AI-Native Creator—plus how early adoption can give your brand a serious edge

Whether you’re scaling your content or simply want to stay relevant, this episode will give you the vocabulary and confidence to integrate AI into your creative workflow—no tech background required.

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This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling.

We dive into how Gigi first got started in the creator space, the pivotal moment that helped her brand gain traction, and what her life looks like today as a multi-hyphenate creator juggling content creation, consulting, a podcast, and speaking opportunities. 

We also explore Gigi’s standout presence on LinkedIn, a platform most creators overlook. She shares what inspired her to start posting, what content performs best, and her strategy for repurposing and community-building. Plus, Gigi breaks down how LinkedIn has unlocked real-world opportunities—from brand partnerships to speaking gigs.

Stick around for the rapid-fire round where we chat about underrated platforms, her favorite AI tools, and the advice she’d give her younger self.

Whether you’re an aspiring creator or a seasoned influencer looking to diversify your brand, Gigi’s story is packed with actionable tips and powerful inspiration.

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In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.

We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:

• What makes a creator stand out to top brands like Sephora and Dyson
• How influencer content is outperforming traditional brand content across paid media, email, and even OOH
• Why creators are being tapped earlier in the campaign strategy process
• The future of influencer marketing—from content formats to emerging technologies like AI
• Grace’s best advice for creators navigating the 2025 landscape

Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next.

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In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these opportunities (and how you can too!)
• How to pitch yourself and position your brand to stand out
• What brands typically expect in terms of deliverables
• How much flexibility you really have with the itinerary
• If you can bring a plus one or request flight upgrades
• And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

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In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

• How Twitch fosters deep community engagement vs. traditional social platforms.
• Essential advice for new streamers: managing live chats, moderators, and the learning curve.
• The importance of collaborating with other Twitch creators.
• Common beginner mistakes and how to avoid them.
• Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
• Where Twitch fits into the future of the creator economy and influencer marketing.

Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.

If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.

🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.

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In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.

We also explore:

• Why authenticity still drives influence
• How Linktree is building the future of social commerce
• How creators can future-proof their business and own their audience
• What’s next for the creator economy

Whether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.

Connect with Lara: Lara's LinkedIn and Linktree link 

More from Linktree:

Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.

The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.

New features include:

• Courses (via Kajabi)
• Digital product sales
• Shoppable storefronts
• Sponsored link marketplace
• Creator rewards program

🎧 Tune in and learn from one of the industry's top marketing and creator partnership leaders.

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In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.

We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.

We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you’re a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.

🎙️ Tools mentioned: ChatGPT, Grammarly, Tailwind Ghostwriter, Opus.pro, Repurpose.io, Descript, Otter.ai, and more.

Thrive Podcast: https://podcasts.apple.com/us/podcast/thrive-the-podcast-for-content-creators/id1436206048

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Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!

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Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.

We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:

• What would your advice be to creators making the move from TikTok to YouTube?
• What are some best practices in developing a good thumbnail?
• What are a few tips for writing a good description?

Follow Austen on YouTube: https://www.youtube.com/@AustenTosone

Instagram: https://www.instagram.com/emmasedition/

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Today Bree Pair joins me to chat about:

• General state of the creator economy heading into 2025
• Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earning
• And how influencers/content creators content are going to be used differently by brands
  
  

If you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thrivetogether.blog/podcast/

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Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.

Follow Lindsay: https://www.instagram.com/anchoredinelegance/

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Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.

Check out her book on Amazon: Market Your Genius

Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675387

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Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.

Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia.com/podcast

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Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.

If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to expect on Seek PTO.

Seek PTO: https://seekpto.com/join 
Follow Gabby: https://www.instagram.com/packslight/

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Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.

One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.

 Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you’ll feel around creating and posting content. Don’t wait until a piece of content is perfect to post. The value in creating and posting often is also in the experience. The more you create, the more practice you’ll get and the faster you’ll learn what works and what doesn’t work. 

Tune in for the rest of the tips!

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Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?

One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads. 

While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the internet) and television commercials. 

I'm sharing four more insights about where the creator economy is heading in 2025!

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How does a content creator grab a brand's attention?

A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, produce, and share content with their communities worldwide. If you're a content creator or influencer who wants to work with brands, this podcast episode is for you. 

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As a creator who originally started her blog in 2014, I’ve been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you.

 What is LTKCon?

Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community. 

This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend. 

 
A few highlights from my very first LTK Con include:

• Learning that 20% of attendees are LTK millionaires. I am NOT a part of this incredible stat but was shocked to learn how well creators are doing on LTK.
• Speaking with Amber Venz Box, the co-founder and president of LTK, to learn the history of LTKCon and how influencers can get an invite to this event.
• Brand networking events - including the Aritzia party.
• Networking with other creator friends!

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Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blog

Here are a few questions I ask her:

• What is Mediavine?
• Who uses Mediavine?
• Are people still making blogs in 2024?
• How does a new blogger start to monetize their blog?
• What is Journey?
• How does it work for bloggers?
• Who qualifies for Journey?
• How do you decide who can be a part of Journey?

If you're a blogger or thinking about monetizing your blog, this podcast episode is for you. I personally signed up and got approved for Journey.

Learn more about Mediavine and Journey here.

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I've been a full time creator since 2020. Last year, I shared my 3 lessons I learned taking my side-hustle full-time. I revisit my lay-off notice in 2020 and the reflections that came from deciding to take content creation full-time.

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Have you taken a step back and reviewed your analytics and your media kit as a creator?

We're already in Q4 and it's not too late to re-listen to this 2023 episode and review your stats and media kit as an influencer.

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This episode originally aired during my solo series 

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I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!

Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date.

From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.

Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.

Follow Les on Instagram: @balancedles and @balancedblackgirlpodcast
Listen to the Balanced Black Girl wherever you get your podcast.

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