Explorez tous les épisodes du podcast The Course Creator Show
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| Episode 237 | The AI Stuff That's Giving Me the Ick | 03 Nov 2025 | 00:26:01 | |
I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here. Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot? I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunities, saved me countless hours, helped me tighten up systems, create better content, and run a stronger company. But here's the thing: not everything coming out of this so-called "AI revolution" is smart. Not all of it is going to grow your business in the right way. So I'm flipping the mic on and getting real about a couple things that aren't sitting right with me. And honestly? I think you might agree. We're building personal brand businesses in this weird new AI-saturated world, and we need to be smart about it. Because your edge isn't in how many automations you have—your edge is YOU. Your stories, your opinions, your energy. That's what can't be replicated, even by a really good AI twin. What You'll Learn:
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| Episode 236 | How a Food Photographer Crushed Black Friday, with Sam Adler | 27 Oct 2025 | 00:30:02 | |
What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales? That's exactly what Sam Adler did, and she's here to spill all the details. Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried something new: she ran her first-ever "5 Days of Deals" promotion using my Black Friday in a Box strategy, and the results were incredible. In this episode, Sam and I dive into her journey from custom cake shop owner to food blogger to full-time photographer and educator. She walks us through exactly how she structured her Black Friday week, what offers she sold (from $24 guides to her $2,850 mastermind), and what surprised her most about the results. We also talk about why she's changing things up for this year's Black Friday and what she learned from testing new offers during the sale. If you've ever wondered whether the Black Friday in a Box strategy works for businesses outside of traditional course creation, or if you're curious about how to structure a multi-day promotion with offers at different price points, this episode is for you. What You'll Learn:
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| Episode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche! | 20 Oct 2025 | 00:29:31 | |
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion. In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently. This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it. What you'll learn:
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Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase) | 13 Oct 2025 | 00:25:41 | |
I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world. My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING. We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it. What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend. This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that). Grab Black Friday in a Box while it’s on SALE: https://gemmabonhamcarter.com/black-friday What you'll learn:
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| Episode 233 | My $158K Black Friday Strategy Revealed | 06 Oct 2025 | 00:24:45 | |
Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students. I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers. But here's what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works. In this episode, I'm breaking down the complete strategy—from my humble $8K beginnings to last year’s $158K success. I'll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn't just about the sales you make that week. What you'll learn:
GET BLACK FRIDAY IN A BOX: https://gemmabonhamcarter.com/black-friday BLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE): https://gemmabonhamcarter.com/casestudy | |||
| Episode 232 | Your AI Era Starts Right Now | 29 Sep 2025 | 00:31:19 | |
Her AI Era Summit: Empowering Women in AI with Kinsey and Joyce The stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future? That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI Era Summit – a five-day virtual event designed specifically for women entrepreneurs ready to step into their AI power. I had the best time chatting with these two brilliant women about why women need their own seat at the AI table (spoiler: we're not just taking a seat, we're building our own table), how the "bros with Lambos" are infiltrating AI education, and why women who are already carrying the load at work and home deserve the leg up that AI can provide. We dive deep into the guilt women feel around using AI tools – because heaven forbid we make our lives easier – and why that needs to stop immediately. We also get into some fun lightning rounds about AI headshots, voice cloning, and the AI tasks that still feel like pure magic. If you've been on the fence about embracing AI in your business, this conversation will give you the push (and permission) you need to dive in. Make sure you snag your ticket to the summit, Her AI Era happening Oct 13-19: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/ Resources Mentioned in this Episode:
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| Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in) | 24 Sep 2025 | 00:29:32 | |
What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off. This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely. But here's the plot twist: my business didn't just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you've ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it. I'm getting into the nitty-gritty of the systems that made this possible, why paid ads aren't optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my "off" time. Plus, I'm sharing what this means for you and how to build a business that doesn't fall apart the moment you step away from your laptop. What You'll Learn:
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| Episode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts] | 18 Aug 2025 | 00:38:14 | |
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong. They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it. Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts. I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right. We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs. If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time. What You'll Learn:
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| Episode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update) | 11 Aug 2025 | 00:25:01 | |
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same. I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack. But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are. This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you'll ever do. I'm pulling back the curtain on three massive behind-the-scenes projects I'm tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I'm never doing a mid-summer work check-in again. If you're feeling meh about productivity right now, this one's for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load. What You'll Learn:
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| Episode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be Backwards | 04 Aug 2025 | 00:18:21 | |
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy. I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales. This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you. I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential. What You'll Learn:
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| Episode 227 | How I Crushed My Webinar Nerves (+ had my biggest revenue day EVER) | 28 Jul 2025 | 00:26:55 | |
What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes? Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on. If you've ever felt like you're about to throw up before a big presentation, or maybe you've even sabotaged yourself by spiraling into self-doubt right before something important, this episode is going to give you the exact playbook I used to flip the script on those feelings. Because spoiler alert: I've had those feelings too. I'm taking you full behind-the-scenes on my journey from my very first webinar disaster in a Florida rental closet (yes, really) to hosting 2,000 people and having our biggest dollar day in business history. The secret wasn't perfect conditions—it was showing up as my best self regardless of the chaos around me. What You'll Learn:
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| Episode 226 | Playing The 7-Figure Business Long Game | 21 Jul 2025 | 00:29:07 | |
Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps. After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you. In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shift how you think about building your business. From living off my husband's income in the early days to blogging for six years before launching my first course, these aren't the highlight reel moments—they're the real, behind-the-scenes grind that nobody talks about. If you're tired of chasing shortcuts and ready to embrace the process that actually works, this one's for you. Let's talk about what it really takes to build something that lasts. What You'll Learn:
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| Episode 225 | 4x More Testimonials (Without Begging Your Clients) | 07 Jul 2025 | 00:20:56 | |
Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout. If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form. I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial collection rate—plus, I’ll show you how it’s actually improving conversions on sales pages without any extra work. If you’re ready to stop leaving money on the table (and wasting hours chasing down that one DM you vaguely remember), hit play. What you’ll learn:
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| Episode 224 | Hate social media? You need THIS launch strategy. [Interview with Holly Marie Haynes] | 30 Jun 2025 | 00:29:31 | |
Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing. I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours. Holly's approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn't post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that's now generated consistent sellouts across eight launches over three years. In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We're talking about the tech stack, the timeline, what worked, what didn't, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel. What you'll learn:
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| Episode 223 | Summer Slowdown? 3 Smart Ways to Set Your Biz to Thrive While You’re Off the Grid | 16 Jun 2025 | 00:28:49 | |
Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it." But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi? I've been there, and I get it. Every year I set the intention to take time off, and most years I have to fight those mental gymnastics trying to convince myself it's okay to step away. But here's the thing – you can absolutely take time off, unplug, slow down, AND your business can still thrive. You just need to plan for it. In this episode, I'm spilling the tea on exactly what I do in my business every summer to create space, stay visible, and keep the money flowing while traveling, resting, and living life at a slower pace. Whether you're running a course business, coaching practice, or done-for-you services, there are strategies here that will make your summer feel like the breath of fresh air it's meant to be – not a financial meltdown. What You'll Learn:
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| Episode 222 | Why Your Clients Might Be About To Fire You | 09 Jun 2025 | 00:22:10 | |
What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten. In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I'm sharing the secret ingredient that will make clients keep you around for the long haul: demonstrated value. Here's the harsh truth – doing good work and being nice to work with isn't enough anymore, especially in an age where AI can handle many tasks. What makes you truly irreplaceable is showing the strategic impact of your work and tying it directly to your client's bottom line. I'll walk you through exactly how to create simple, effective reports that showcase your value in a way that makes CEOs think, "I can't live without them!" What you'll learn:
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| Episode 221 | Why I'm Taking Every AI Shortcut Possible | 28 May 2025 | 00:15:33 | |
Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them. What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial to watch "later," someone else has already launched their product or tripled their output with AI doing the heavy lifting. That's the new reality. I'll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I've built since. What you'll learn:
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| Episode 220 | Your Future Self Called. She Loves AI. (feat. Courtney Chaal) | 26 May 2025 | 00:33:36 | |
Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal. We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a podcast assistant to launching a brand-new funnel in a weekend—we’re not holding back on the real, tactical stuff. If you've been tiptoeing around AI or stuck in ChatGPT small talk, this episode will get you fired up to build your own AI dream team and finally get those projects off your dusty to-do list. Here’s what we get into:
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| Episode 219 | The 2025 AI Glow Up | 19 May 2025 | 00:24:08 | |
AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos). If you’re ready to collapse time and multiply your results, this episode is your official wake-up call. Let’s roll the tape. Mentioned Resources:
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Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 218 | Landing Dream Collabs Using Personality Types, with Linda Sidhu | 07 Apr 2025 | 00:28:57 | |
Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business. Your Next Steps: -Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter -What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools -Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails -Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/ | |||
| Episode 217 | Your AI Dream Team = Less Work, More Profit {Here’s How} | 24 Mar 2025 | 00:29:43 | |
I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business. A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team. If you’ve ever felt buried under endless tasks in your business (emails, social media, content creation, customer support—the list goes on), this episode is going to be a game-changer. I’m breaking down: If you’re still sleeping on AI, this is your wake-up call. Let’s dive in.
-AI Dream Team: Get my exact AI Assistants and plug them into your business: https://gemmabonhamcarter.com/ai -The 2 Hour Brand Book: https://www.gemmabonhamcarter.com/brand -Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter -What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools -Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails -Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/ | |||
| Episode 216 | AI Needs More Women - Are You In The Room? | 17 Mar 2025 | 00:12:16 | |
AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity. In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don’t have a tech background). Because here’s the truth: you don’t need to be a coder or an AI expert to make an impact. You just need creativity, vision, and the ability to solve real problems—skills you already have as a business owner. Let’s stop waiting for permission and start leading. The AI revolution is already happening… are you in the room?
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| Episode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie Omotosho | 10 Mar 2025 | 00:36:06 | |
Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!). | |||
| Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks) | 04 Mar 2025 | 00:17:41 | |
If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone. Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me. In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.
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| Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover] | 17 Feb 2025 | 00:17:38 | |
Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business? Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind. This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you. What you’ll learn in this episode: Want to master Instagram for business in 2025? Join Mallory’s workshop!
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| Episode 212 | From $0 to $5M in Brand Deals with Justin Moore | 13 Feb 2025 | 00:33:27 | |
Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities. Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all. What You'll Learn: - Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead) - The ROPE method for crafting the perfect brand pitch - Creative ways to structure sponsorships beyond just social media posts - How to use surveys to identify unexpected brand partnership opportunities - Real examples of how course creators can work with brands - The exact subject lines and email templates that get responses - How to leverage brand partnerships to grow your course enrollments Resources Mentioned: - Sponsor Magnet Book: https://sponsormagnet.com - Brand Deal Wizard Course: https://creatorwizard.com Your Next Steps: - Work with Gemma: https://www.gemmabonhamcarter.com/programs - What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools - Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails - Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 211 | The Digital Product Sales Hack You’re Probably Not Using | 11 Feb 2025 | 00:19:07 | |
Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea. I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy. If you’ve got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.
-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it) Listen in, take notes, and let me know if you're diving into the group sales game! Resources Mentioned: -Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/ -Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter
-Work with Me: https://www.gemmabonhamcarter.com/programs -What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools -Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails -Launch Your Course: https://learn.gemmabonhamcarter.com/class/ -Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney | 29 Jan 2025 | 00:34:55 | |
In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's. We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty. Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape! What You’ll Learn: -The difference between brand identity and buyer identity -What "Identity Marketing" really means and why it’s a game-changer -How Veronica’s personal journey inspired her book -Actionable steps to uncover your audience's identity -How to adapt your marketing if you or your audience is evolving Mentioned Resources: -Veronica’s book, Identity Marketing: identitymarketingbook.com -Follow Veronica on Social: instagram.com/vromney Your Next Steps: -Work with Me: https://www.gemmabonhamcarter.com/programs -What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools -Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails -Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview] | 20 Jan 2025 | 00:27:25 | |
In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again. Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape. What You’ll Learn in This Episode:
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Connect on Social: https://www.instagram.com/gemma.bonhamcarter | |||
| Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year | 16 Jan 2025 | 00:31:36 | |
SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025
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| Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook | 09 Dec 2024 | 00:53:43 | |
I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space. | |||
| Episode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share All | 02 Dec 2024 | 00:44:48 | |
Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses. | |||
| Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell | 27 Nov 2024 | 00:19:53 | |
Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue. | |||
| Episode 204 | Is Launching Dead? Not for Sam Vander Wielen | 20 Nov 2024 | 00:43:04 | |
We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement. | |||
| Episode 203 | The Big Shift in Online Courses: Here’s What to Do | 18 Nov 2024 | 00:25:32 | |
The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus. | |||
| Episode 202 | Social Media Black Friday Tips from Marketing Expert Mallory Rowan | 13 Nov 2024 | 00:21:02 | |
Mallory Rowan is doing a podcast takeover! | |||
| Episode 201 | Creating a Team of AI Assistants in Your Biz | 11 Nov 2024 | 00:21:21 | |
If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you! | |||
| Episode 200 | Why “Implementation Weeks” Work Magic for Low Ticket Offers | 04 Nov 2024 | 00:22:49 | |
What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself.
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| Episode 199 | Can We Use AI and Stay Authentic? with Kinsey Streib | 29 Oct 2024 | 00:29:24 | |
This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively.
Kinsey's insights provide a roadmap for any online entrepreneur looking to integrate AI into their business strategy effectively. Whether you’re just starting to explore the potential of AI or looking to optimize existing tools, this episode is packed with advice that can lead to tangible improvements in your business processes.
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| episode 198 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time | 23 Oct 2024 | 00:33:43 | |
Today, we're chatting with one of our Passive Project Members: Daniel Wallace.
Let's no forget some kind words he had to say about his experience inside of The Passive Project:
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| Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday | 21 Oct 2024 | 00:18:25 | |
It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands! In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more. We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story. Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign! What You’ll Learn:
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| Episode 196 | Secrets to Doubling Your Sales in One Week - Interview with Katelyn from Virtually Everything | 17 Oct 2024 | 00:19:47 | |
Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks.
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| Episode 195 | Want My Personal Help? Black Friday VIP Week Starts Soon! | 14 Oct 2024 | 00:11:54 | |
If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign. I’ve been running Black Friday in a Box for a few years now, but this year I wanted to give even more support to those of you who want to maximize your Black Friday results. That’s where VIP Week comes in. In VIP Week, you’ll get daily homework, live coaching, and hands-on guidance to plan, prep, and execute your Black Friday campaign. It’s all happening from October 21st to 25th, and I’ll be there with you every step of the way. Whether you’re wondering about your 5-day offers, sales pages, or back-end systems, I’ll help you dial it all in. So, if you want to make this Black Friday your most profitable yet, this is the episode for you! What we cover in this episode:
VIP Week starts on October 21st, so don’t wait! If you’ve been thinking about how to get hands-on support for your Black Friday campaign, this is your chance. Join us here (VIP Week will be offered as an add-on after purchasing Black Friday in a Box): https://gemmabonhamcarter.com/black-friday | |||
| Episode 194 | Paula made $94K during Black Friday. Here’s How. | 09 Oct 2024 | 00:25:18 | |
What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business. If you've ever felt overwhelmed by the idea of running a big sales campaign or are looking for new strategies to make your next promotion a hit, this episode is for you. Paula breaks down exactly how she prepared for her five-day sales event, the products she included, and the unique marketing tactics she used—both spiritual and strategic. What You’ll Learn:
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| Episode 193 | My $91K Black Friday Week [How I Did It] | 07 Oct 2024 | 00:26:08 | |
In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round. Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue. What you’ll learn:
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| Episode 192 | She Quit Live Launching for THIS: Katy Caldwell’s $165K Strategy | 02 Oct 2024 | 00:30:10 | |
What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice! In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring. She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success! We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen. What you’ll learn:
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| Episode 191 | No Ideas for Black Friday? I’ve Got 12 for You. | 30 Sep 2024 | 00:24:49 | |
Black Friday is coming, and it’s time to maximize your profits. In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark your creativity and have you filling those 5 days with irresistible offers. By the end of this episode, you’ll have a list of potential offers that fit your business perfectly, whether you’re a course creator, coach, or online entrepreneur. We’re diving into strategies like bundling, pre-selling, and even selling templates and swipe files. What you’ll learn: -The power of the “5 Days of Deals” approach -Why spreading out your offers over 5 days maximizes engagement and sales -12 creative offer ideas—even if you don’t have 5 products yet! -How to repackage existing products, bundle offers, and pre-sell ideas -Tips for structuring price points to appeal to every segment of your audience Resources Mentioned:
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| Episode 190 | Making $52k in a week - How Anna Walker grew her marketing for therapists business | 25 Sep 2024 | 00:35:00 | |
Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting.
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| Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks) | 23 Sep 2024 | 00:17:47 | |
🍂 Fall vibes, business insights, and a dash of Pumpkin Spice! Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it. Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to create a seasonal product with urgency, excitement, and serious FOMO. In this episode, I’m walking you through how Starbucks created a multi-million pumpkin-flavored empire—and how you can create that same sense of urgency and exclusivity with your course or product. What you’ll learn:
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| Episode 188 | Lessons from My First Live Event… in YEARS! | 20 Sep 2024 | 00:22:13 | |
Welcome back to the show! I'm fresh off attending my first in-person business event in years, and wow, what a game-changer it was. If you've been thinking about attending a live event, this episode is going to give you the nudge you need to get out there and make it happen. I’m sharing all about my experience at Jordan Gill’s Make Your Mark Live event in Dallas, where I not only reunited with old friends but also made some powerful new connections. Networking, collaborating, and getting uncomfortable on stage reminded me of the incredible value of showing up in person. It’s not just about the event itself—it’s the ripple effect of the relationships and opportunities you build that can propel your business forward. In this episode, I dive into:
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