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Titre
Date
Durée
Recalculating Life’s Path: Nina Sossamon-Pogue’s Blueprint for Building Your Next Chapter
22 Oct 2024
00:50:47
In this episode of the Corporate Escapee Podcast, Nina Sossamon-Pogue shares her multifaceted journey from being a U.S. gymnast to a successful journalist, and then transitioning into the tech industry.
She discusses the challenges she faced, including injuries and career setbacks, and emphasizes the importance of resilience, storytelling, and mindset in navigating life's transitions. Nina provides valuable insights on identifying personal skills, the significance of positive language, and the necessity of building a supportive network. She also introduces her framework for resilience, TIPS, and encourages listeners to envision their ideal life and take proactive steps towards it.
Takeaways
Nina emphasizes the importance of resilience in navigating life's challenges.
She encourages listeners to identify their skills and how they can transfer to new opportunities.
Storytelling is a crucial skill in business and personal branding.
It's essential to visualize what you want your life to look like.
Transitioning from corporate to entrepreneurship requires a mindset shift.
Understanding the phases of life can help in managing expectations and experiences.
Creating a personal timeline can provide clarity on past experiences and future goals.
Positive language can significantly impact your mindset and how others perceive you.
Building a support network is vital for success and personal growth.
Nina's TIPS framework offers a structured approach to overcoming challenges.
Sound Bites
"It's okay to not be okay, but not to stay that way."
"Your words become your reality."
"You're either giving energy or taking energy."
Chapters
00:00 Introduction to Nina's Journey
03:08 Navigating Life's Challenges and Career Transitions
06:06 Finding Your Skills and Purpose
09:02 The Importance of Storytelling in Business
11:48 Identifying What You Want in Life
14:54 The Shift from Corporate to Entrepreneurship
18:14 Understanding Time and Life's Phases
20:56 Creating Your Own Life Timeline
23:45 The Power of Language and Mindset
27:04 Building a Support Network
29:59 Framework for Resilience: TIPS
33:00 Skill Stacking for Career Success
36:02 Mindset for Job Seekers
38:55 The Importance of Positive Language
41:56 Final Thoughts and Upcoming Projects
Newly Escaped: Adrienne Farrell's Escape from "Toxic" Corporate to Solo Freedom
30 Sep 2024
00:39:32
Hear from a recent corporate escapee and her journey so far.
Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue.
Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values.
She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women.
Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab.
The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.
Adrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.
She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.
Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.
She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.
Fractional work offers flexibility and cost-effectiveness for companies.
Building a supportive network and community is crucial for success.
Time management and prioritization are key skills for solo entrepreneurs.
Give yourself grace and embrace the learning process.
Sound Bites
"There's a real need to elevate women's health within the workplace."
"Finding your community allows for authentic, transparent conversations without jeopardizing your current career."
"Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering."
"The opportunity, I guess more than anything"
"There are opportunities to create the work that you want"
"The future of work is heading this way"
Keywords
corporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, advice
Chapters
00:00 Introduction and Overview
00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab
05:07 Transitioning from Corporate to Escapee
08:29 Finding Your Voice and Advocating for What's Important
12:45 Addressing the Gap in Women's Health in the Workplace
15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab
20:00 Approaching Time and Focus as an Escapee
22:10 Transitioning from Corporate Life to Entrepreneurship
23:06 The Opportunity of...
"I’d Rather Be Homeless": Laine Belcastro on the Ups and Downs of Escaping and Why She’ll Never Go Back
23 Sep 2024
00:38:48
In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant.
Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals.
The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.
Laine has her own email marketing automation consulting business.
Networking is crucial for solopreneurs to find opportunities.
It's important to focus on a niche to avoid burnout.
Pricing should reflect the value provided, not just time spent.
Email marketing is a powerful tool for brand recognition.
Consistency in email outreach is key to staying top of mind.
Accountability can help entrepreneurs achieve their goals more effectively.
Starting with a simple nurture program can keep contacts engaged.
You don't need to have everything figured out to start your business.
Taking action is more important than waiting for the perfect plan.
Sound Bites
"I'd rather be homeless than go back to corporate."
"Networking is key for solopreneurs."
"You don't need a website to get started."
Chapters
00:00 Introduction and Background
02:02 Accountability Arcade Service
03:43 Leaving Corporate America and Starting a Business
07:57 The Power of Networking
10:01 Finding Your Niche and Specializing
13:19 Pricing Models for Solopreneurs
17:39 Flexible Pricing and Meeting Customer Needs
19:32 Effective Email Marketing Strategies
27:35 Creating an Accountability Group
31:25 Balancing Multiple Revenue Streams
34:16 Taking Action and Diving into Entrepreneurship
From Both Sides: Jaidin McCann’s Insider Take on Fractional Work and Company Needs
17 Sep 2024
00:38:37
Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey.
Specialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.
Networking and building relationships with others in the industry is crucial for success in fractional work.
Conduct market research to understand the needs and demands of the market and position yourself accordingly.
Embrace the challenges and enjoy the journey of starting your own business in the fractional space.
Sound Bites
"It's more work than you think it is, but it's so worth it."
"The world is so much smaller than we think."
"You can eliminate the negative people and choose who you want to work with."
Chapters
00:00 Introduction and Background
03:00 Starting a Fractional Business: Personal Branding and Networking
08:03 Building a Strong Referral Network in the Fractional Space
14:05 Understanding the Buyer's Market: Market Research in Fractional Work
21:23 Advice for Individuals Pursuing Fractional Work
29:29 Conclusion and Final Thoughts
Escapee Collective Session: Fractional 101 with Jake Stahl
12 Sep 2024
00:31:21
This is an audio recording of a recent Happy Hour and Learn Session for members of the Escapee Collective community. Jake Stahl shares his advice, perspective and best practices for thriving as a fractional leader.
Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry.
Fractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.
Building strong relationships and networking are crucial for success in the fractional industry.
Pricing strategies should focus on the value provided rather than competing on price.
Asking for referrals is an effective way to generate new business in the fractional field.
The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry.
Sound Bites
"Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships."
"The more interest you show in someone, the higher your chances of getting a contract with them."
"The higher your price, the more people perceive value and are willing to pay for your services."
From Solo to Synergy: Debbie Schwake & Ashley Evenson on Building Flexible, Collaborative Escapee Partnerships
07 Sep 2024
00:43:23
Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths.
They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans.
Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools.
Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections.
Collaboration and transparency are key in forming successful partnerships.
Having independent businesses allows for flexibility and work-life balance.
There is a growing need for fractional talent in the consulting industry.
Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.
Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.
Being hands-on and implementing recommendations is crucial for success in consulting.
Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.
Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.
Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful.
Titles
Targeting Small to Mid-Tier Companies
The Power of Collaboration and Transparency The Importance of an Outside-In Perspective
Belief in Oneself and Humanizing Your Brand
Sound Bites
"There's so much opportunity in the more the synergy you put together and the shared values."
"You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board."
"Part of this is about life flexibility. Part of this is about getting that balance back in your life."
"We come from very big consultant brands, but also industry experience."
"We will go there, advise, have that outside...
Risk-Averse to Revenue Diverse: Kate Kompelien's Escapee Journey in Customer Experience Consulting
02 Sep 2024
00:41:47
Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller projects and provide a more personalized experience for her clients. She emphasizes the importance of networking and building relationships, both with people she knows and with new connections. Kate also highlights the value of face-to-face meetings and taking a genuine interest in others' businesses and lives. Kate Kompelien shares her journey of starting her own customer experience consulting business. She discusses her core offerings, the industries she works with, and the size of companies she targets. Kate also talks about her three-pronged approach to acquiring clients: direct, subcontracting, and referrals. She emphasizes the importance of diversifying revenue streams and being open to different opportunities. Kate encourages listeners to believe in themselves, take risks, and have fun in their entrepreneurial journey.
Focus on your sweet spots and provide a personalized experience for your clients.
Networking and building relationships are crucial for finding new opportunities.
Take a genuine interest in others' businesses and lives during networking meetings.
Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.
Industry is less important in customer experience and qualitative research work.
Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.
Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.
Believe in yourself, take risks, and have fun in your entrepreneurial journey.
Titles
Finding Success as a Customer Experience Consultant
The Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking Risks
Diversifying Revenue Streams in Consulting
Sound Bites
"I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention."
"It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects."
"Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with."
"I really wanted to focus in on those two spaces as my core and looking for work around the core."
"I'm working in very different industries. I like to call them the manly industries of the trades."
"My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team."
Chapters
00:00 Introduction and Overview of Kate's Work
06:27 Building Relationships and Networking
10:24 The Importance of Following Up
12:52 Sales and Running Your Own Business
14:47 Finding Opportunities in a Competitive Market
17:48 Focusing on Your Sweet...
Effective Networking: Tips & Strategies from the Escapee Collective
28 Aug 2024
00:43:23
This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networking
The conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking.
Takeaways
Building relationships is key to successful networking.
Find the right networking opportunities and target your ideal clients.
Give before asking for anything in return.
Engage with content and demonstrate understanding to establish credibility.
Differentiate between referrals and introductions.
Establish trust and credibility before making a pitch.
Focus on quality connections rather than quantity.
Engage with thought leaders and comment on their posts to expand your network.
Personalize your outreach and show genuine interest in the other person.
Share valuable content to get on someone's radar.
Establish a clear ideal client profile and referral partner profile.
Protect and prioritize your top networking connections.
Establish a reputation as a connector and provide valuable introductions.
Be patient and focus on building relationships before making an ask.
Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.
Tailor your approach based on the individual and their preferred communication method.
Sound Bites
"Your vibe attracts your tribe."
Chapters
00:00 Introduction and Importance of Networking
16:05 Building Relationships in Networking
23:27 Defining Ideal Clients and Referral Partners
27:46 Referrals vs. Introductions
31:12 Give Before You Ask: Providing Value
36:03 Engaging with Content and Demonstrating Understanding
39:13 Establishing Trust and Credibility
41:33 Quality Connections Over Quantity
43:01 Conclusion and Call to Action
2 Escapees for the Price of 1: Rob Johnson & Eileen Rochford Share Their Escapee Stories + How They Collaborate
27 Aug 2024
00:48:08
Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses.
Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure.
Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances.
The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis.
The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking.
Leaving the corporate world to start your own business requires careful planning and consideration.
Building strong relationships with clients and prioritizing trust is crucial for long-term success.
Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.
Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.
Establishing trust and flexibility in client relationships is crucial for success.
Building a solo business allows for more control over time and work-life balance.
Networking should focus on building deep, meaningful connections rather than quantity.
Authenticity and a long-term mindset are key in networking.
Sound Bites
"Why do we all have to physically be in the same place?"
"I'm gonna resign today... I called my husband first, which was probably a good idea."
"Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?"
"We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns."
"I just think it's so much easier... I mean, nobody wants to see that."
"It just makes so much more sense to build relationships in the business comes with it."
Chapters
00:00 Introduction and Multiple Guests
00:41 Escaping the Corporate World: Eileen's Story
04:04 Transitioning from Television to Consulting: Rob's Journey
07:08 Building Strong Client Relationships and Trust
09:35 Navigating Pricing Challenges
13:07 The Importance of Adaptability and Pivoting
26:10 Value Pricing and Constructing a Program
28:44 Building a Solo Business and Hiring Specialists
32:38 The Importance of Trust and Flexibility in Client Relationships
39:36 Networking: Quality Over Quantity
44:37 Authenticity
They Ask, You Answer: A Blueprint for Escapee Solo Success with Marcus Sheridan
20 Aug 2024
00:37:59
In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every business needs, and the value of networking and outreach.
Key Takeaways
The 'They Ask, You Answer' approach involves meeting the needs and answering the questions of customers.
Understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers is crucial.
Being a rule breaker and disruptor in the market can give solopreneurs and small businesses a competitive advantage.
Video marketing is powerful and can help businesses connect with their audience.
Creating different types of videos, such as the 80% video, bio video, and product/service videos, can set a business apart.
Networking and outreach should be sincere and focused on providing value to others.
Being authentic and human in marketing efforts can resonate with the audience.
Outsourcing video editing and utilizing tools like ScoreApp and PriceGuide.ai can simplify the video creation process.
Networking can be done through sincere direct messages and thoughtful outreach.
Being yourself and providing valuable content can help build a personal brand and connect with potential customers.
"They ask, then you answer means we're obsessed with the questions, the worries, the issues, the concerns, the behaviors of the buyers and we're willing to meet them where they are."
"If you take these questions, worries, fears, issues, concerns, behaviors, whatever it is, and you, instead of ignoring them, you lean into them, now they can become your competitive advantage."
"What's so wonderful about the disruptors and the rule breakers is because, you know, in every industry, you've got these rule makers, right. And they're just establishing the norms and everybody's following them. But then somebody comes along and they break the rules, right?"
Chapters
00:00 Introduction and Excitement for the Conversation
00:45 Defining 'They Ask, You Answer'
02:06 The Divide Between Sales Process and Buyer's Journey
03:58 Pushing Buyers Through Processes vs. Answering Questions
05:18 The Advantage of Being a Solopreneur
06:23 Being Your Own Media Company and Answering Core Questions
10:48 The Basics of Video Creation and Authenticity
11:39 The Six Videos Every Business Needs
16:24 Creating Different Types of Videos for Business Success
20:33 Lead Generation Tools: ScoreApp and PriceGuide.ai
23:07 Networking and Outreach Strategies
25:12 The Importance of Authenticity and Being Human in Marketing
28:31 Simplifying Video Creation with Outsourcing and Tools
30:08 Building a Personal Brand through Valuable Content
33:45 Conclusion and Contact Information
From Hollywood Glitz to Solopreneur Grit: Paul Durelli’s Automation Insights
15 Aug 2024
00:42:09
In this episode of the Corporate Escapee Podcast, host Brett Trainor interviews Paul Durelli, founder of Digital Kahuna, about his journey from the corporate world to entrepreneurship. They discuss the challenges of toxic work environments and the importance of personal development for solo business owners. They also explore the use of automation and AI tools to streamline workflows and improve efficiency. Paul shares insights on virtual assistants, documenting processes, and leveraging technology to scale a business. The conversation highlights the need for delegation, creativity, and effective communication in building a successful solo business.
Toxic work environments exist not only in the entertainment industry but also across corporate America.
Delegating and orchestrating tasks to virtual assistants is an emotional and mental muscle that needs to be developed.
Documenting processes and using tools like Loom can help streamline workflows and ensure effective communication with virtual assistants.
Giving virtual assistants creative license can lead to surprising and innovative solutions.
Building a well-oiled machine requires leveraging technology, delegating tasks, and fostering a collaborative and respectful work environment.
Sound Bites
"Toxic work environments exist across corporate America."
"Flipping the switch, turning the tables on the whole situation."
"Export the audio, export the text, and create a multi-sequence email using your voice."
Chapters
00:00 Introduction and Background
02:52 Escaping Toxic Work Environments
09:10 The Power of Automation and AI
18:52 Delegating and Orchestrating with Virtual Assistants
24:02 Documenting Processes and Leveraging Tools
32:00 Fostering Creativity and Collaboration
Small Group Session: Strategies for Getting on Podcasts & Making an Impact
09 Aug 2024
00:29:56
In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly.
They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect.
Overall, they highlight the power of human connection in podcasting.
Takeaways
Guest podcasting is an effective way to create awareness and grow a business.
Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.
Understanding the target audience and tailoring the pitch accordingly is crucial for success.
Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.
Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.
Promoting the podcast episode after it's released can benefit both the guest and the podcast host.
Being authentic and embracing imperfections can make for a more engaging podcast episode.
Human connection is a key factor in successful podcasting.
Sound Bites
"Look at what the audience is looking for, the much better success."
"Throw in something about AI. Everybody wants to hear about AI stuff."
"Give me something different, a different perspective, a different look."
Chapters
00:00 Introduction and Mixing Concoctions
00:03 The Value of Guest Podcasting
01:00 Strategies for Getting on Podcasts
02:41 Researching the Show and Suggesting Topics
07:12 Being Yourself and Providing Value
16:15 Improving the Guest Experience
20:32 Promoting the Podcast Episode
23:10 Asking for Audio and Video
25:44 Embracing Mistakes and Human Connection
29:14 Conclusion
Escaping Wall Street: John Browning’s Path to Solo Success and the Power of Networking
01 Aug 2024
00:40:58
John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the significance of networking and making introductions for others as a key strategy for finding new clients.
In this conversation, John Browning and Brett Trainor discuss the importance of networking and building relationships in business. They emphasize the value of introductions and learning from others in networking groups, rather than focusing solely on sales pitches.
John shares his experience of writing a book and starting a podcast as effective ways to share knowledge and build credibility. He also highlights the importance of outsourcing tasks that you don't enjoy or excel at, and the need for sales training when transitioning from corporate to entrepreneurship.
Building relationships and providing value to clients is crucial in the financial planning business.
Acquiring a small firm can be challenging, and it's important to carefully consider contracts and agreements.
Networking and making introductions for others is an effective strategy for finding new clients.
Involving and communicating with your spouse or partner is essential when starting your own business.
Transitioning from a corporate job to entrepreneurship requires a shift in mindset and approach. Networking is about making introductions and learning from others, not just exchanging sales pitches.
Writing a book and starting a podcast can be effective ways to share knowledge and build credibility.
Outsource tasks that you don't enjoy or excel at, and focus on what you do best.
Sales training is important when transitioning from corporate to entrepreneurship.
Be careful with contracts and seek legal advice to protect yourself in business.
John Browning's website, podcast, and daily market update provide valuable resources for those interested in his services.
Sound Bites
"Build your best life, not your portfolio."
"Be careful with contracts, they may not mean the same thing as in the corporate world."
"You need somebody to complain to at the end of the day and somebody to celebrate your wins too."
"I think that's where most networking groups go the wrong way is they see it as a leads group or a friends group that gets together to exchange stories or something like that. And I think it's introductions."
"Yeah, it's definitely the anti sales sales pitch is counterintuitive, but it works a lot better."
"I think that's one of the so the bulk of the rest of my business comes from there. People because I I believe that you put as much as you possibly can out there for free."
Chapters
00:00 Introduction and Background
06:40 The Tipping Point and Leaving Corporate
08:08 Lessons from Acquiring a Small Firm
13:04 The Power of Networking
18:12 Involving Your Spouse or Partner
19:18 Transitioning from Corporate to Entrepreneurship
21:11 The Power of Introductions and Learning in Networking
23:17 Building...
Building Success: Shannon Carriere's Transition from Corporate HR to Solo Business Owner
21 Jul 2024
00:40:00
In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been solo for two and a half years, with a clear vision of her ideal clients and the work she wants to pursue.
Shannon shares her insights on the varied reputation of HR, emphasizing that most HR professionals take their roles seriously and are willing to face challenges head-on. Her eclectic career before going solo revealed her challenging nature and desire for results, leading her to realize that she didn't belong in the corporate world. The decision to go solo came after a job acquisition and a subsequent role that didn't fit.
Initially, Shannon struggled with networking and selling her services. However, once she embraced her work with pride, she found people receptive and willing to help. She advises newcomers to remain flexible with their offerings and not get caught up in perfection.
Shannon began with hourly work but soon realized it wasn't the right path. Now, she offers three types of engagements: emergency project management retainers, fractional engagements, and long-term retainers. She emphasizes the importance of building relationships and networking to establish trust and credibility. Partnering with other professionals and surrounding yourself with experts is key to success, she notes.
Additionally, Shannon highlights the value of LinkedIn as a platform for networking and building a strong online presence. Join us as Shannon shares her journey, challenges, and valuable advice for fellow escapees.
Takeaways
Focus on building infrastructure that drives business results through human performance.
HR professionals take their roles seriously and are willing to take the heat for everything.
Be flexible with your offerings and don't get caught up in having the perfect offering.
Networking and being proud of what you do can lead to receptive and helpful connections. Hourly pricing may not be the best approach for solopreneurs offering specialized services.
Building relationships and networking are crucial for establishing trust and credibility.
Partnering with other professionals and surrounding yourself with experts in different areas can enhance your capabilities and provide better solutions for clients.
LinkedIn is a valuable platform for networking and building an online presence.
Quick Hits:
"Building infrastructure that's gonna drive business results through human performance."
"Focus on the ones that get it so you don't have to educate them."
"HR professionals will take the heat for everything."
"Hourly was not the path for me and the kind of things that I offer."
"You get all the value, you get all the good stuff without the overhead or the unnecessary meetings."
"Networking is really good for me. It helps people see that I'm not a threat to their business."
Chapters 00:00: Introduction and Current Work
02:53: Challenging the Status Quo in HR
07:58 Realizing the Need to Go Solo
12:09 Building a Network and Finding Clients
13:36 Embracing Discomfort for Growth
16:59 Time Management and Work-Life Balance
20:01 The Evolution of Offerings: From Hourly Work to Flexible Services
20:54 Pricing for Results: Shifting the Focus from Hours
21:44 The Power of Partnership: Building Collaborative Relationships
22:16 Tactical Tips for Starting a Solo Business
27:40 The Importance of Networking and Building Relationships
36:01 The Empowerment of Setting Up an...
Breaking Free from the 9-5: How Podcasting Can Unlock Your Growth w/ John Tyreman
14 Jul 2024
00:45:57
In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.
Takeaways
Podcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.
Podcasts can generate leads through strategic promotion and partnerships.
Podcasting allows for networking and creating connections with industry experts and potential clients.
Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.
Choose the right podcast format that aligns with your goals.
Consider the strategy, operation, and marketing aspects of your podcast.
Research topics that your audience cares about and use that to inform your content calendar.
Find the right discovery channels to reach new listeners.
Take action and get started with podcasting.
Sound Bites
"A podcast is a way for you to be more human with your marketing and be more authentic with your marketing."
"Podcasting can absolutely lead to lead generation for expertise-driven businesses."
"A podcast enables you to create endless content."
"People like the human nature. We're over indexing more into real conversations."
"Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment."
"If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."
The Power of Action: Brett Trainor on Leaving Corporate Life Behind
09 Jul 2024
00:30:39
In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion.
In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a mission to empower 10,000 Gen Xers to escape the 9-to-5 grind and find true freedom.
🎙️ Episode Highlights:
◾ Brett's journey from a 25-year corporate career to discovering fractional leadership and entrepreneurship.
◾ The accidental yet impactful discoveries that shaped his new path.
◾ The importance of taking action and embracing imperfection in entrepreneurial success.
🌟 Brett shared invaluable insights on:
◾Creating Awareness: Helping others understand the vast possibilities outside corporate life, from fractional roles to solo consulting.
◾Building Community: The significance of finding like-minded individuals and creating support systems.
◾Transparency & Support: How regular communication with family is crucial during major career transitions.
◾ Taking Action: The critical trait that separates successful entrepreneurs from the rest.
🚀 Key Takeaway: "Confidence and action are the cornerstones of entrepreneurial success. Don't wait for perfection; start now, learn as you go, and keep pushing forward."
If you're feeling stuck in your corporate job and yearning for a change, this episode is for you. Brett’s story is a testament to the power of taking control of your career and creating a life that aligns with your values and aspirations.
👉 Tune in to the full episode here and join the conversation.
Breaking Free: The Power of Story in Escaping Corporate Life with Paul Kuthe
13 Jun 2024
00:42:18
In this conversation, Brett Trainor interviews Paul Kuthe about the power of storytelling in business and entrepreneurship. Paul shares his journey of breaking free from the corporate world and using the power of story to help others do the same. He explains the seven parts of a successful story, including the hero, the problem, the guide, the plan, and the call to action. Paul emphasizes the importance of positioning oneself as the guide in the story and providing a clear plan for clients. He also discusses the transformation that occurs when the hero takes action and overcomes their problems. The power of storytelling lies in addressing the internal and philosophical problems of the hero. Brands should position themselves as guides, not heroes, in the story. This paradigm shift can transform the way businesses communicate and serve their clients. The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation. Applying this framework can create a powerful narrative that resonates with the audience. Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.
Storytelling is a powerful tool in business and entrepreneurship.
Position yourself as the guide in your story and provide a clear plan for clients.
Every successful story has seven parts: hero, problem, guide, plan, call to action, transformation, and outcome.
Understand and address the external, internal, and philosophical problems of your clients.
Empathy and competency are key in being an effective guide.
Invite your hero to take action and provide transitional calls to action.
Paint a picture of the positive results of working with you and the potential negative outcomes of inaction. Addressing the internal and philosophical problems of the hero is key in storytelling.
Brands should position themselves as guides, not heroes, in the story.
The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation.
Applying the story framework can create a powerful narrative that resonates with the audience.
Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.
Sound Bites
"Story is the most powerful force one can wield to affect human behavior."
"Comparing corporate with Shawshank Redemption and how eerily similar those two were."
"I don't have a counseling degree, I don't have an MBA, but I've learned a lot along the way from some of the most exciting and sort of difficult classrooms that there is out there in the wilderness and in the business community running businesses and promoting those brands."
"People don't buy things to satisfy that external problem... They move and take action because of those internal and philosophical problems."
"Most brands accidentally end up positioning themselves as the hero of the story and they really need to be the guide."
"Every story is really about how the hero transforms."
Chapters
00:00 Introduction and Background
01:32 Breaking Free from Corporate Life
08:13 The Myth of Work-Life Balance
10:54 Finding Freedom and Building a Business
15:36 The Seven Parts of a Successful Story
20:05 The Guide's Plan and Call to Action
23:18 Transformation and Success in Entrepreneurship
24:09 The Power of Addressing Internal Problems
25:16 Positioning Brands...
Beau Billington’s Playbook: Best Practices for Thriving in Fractional Roles
29 May 2024
00:35:52
Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit between the free agent and the company. Beau shares that companies are starting to understand the value of fractional executives and are embracing this model. He mentions that the billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular. Beau also discusses the distinction between strategic and tactical fractional roles and how companies are looking for professionals who can do both. He shares his own journey of becoming an entrepreneur and starting The Free Agent. Beau Billington shares his journey of starting a fractional executive agency and provides insights on best practices for those considering a career in the fractional space. He emphasizes the importance of being entrepreneurial and transparent with family members about the risks involved. Beau also highlights the need to validate your value proposition and ideal client profile before launching your venture. He believes that the fractional space is just getting started and sees a growing demand for fractional executives as more companies prioritize work-life balance and seek expertise on a project basis. Beau envisions a future where a significant percentage of companies operate with a fractional workforce.
Beau's Contact Information LinkedIn: https://www.linkedin.com/in/beaubillington/ Website: https://thefreeagent.com/
Key Takeaways
Fractional roles offer extreme flexibility and allow professionals to work with multiple clients at the same time.
Finding the right fit between the free agent and the company is crucial for a successful fractional engagement.
Companies are starting to understand the value of fractional executives and are embracing this model.
The billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular.
There is a distinction between strategic and tactical fractional roles, and companies often look for professionals who can do both.
Beau Billington shares his own journey of becoming an entrepreneur and starting The Free Agent. Being entrepreneurial and transparent with family members is crucial when starting a fractional executive agency.
Validating your value proposition and ideal client profile before launching your venture is essential.
The fractional space is just getting started, and there is a growing demand for fractional executives.
Small businesses and mid-size companies can leverage fractional expertise to gain efficiencies and access talent they couldn't afford full-time.
The future of work will see a shift towards a more fractional workforce, with companies prioritizing work-life balance and project-based expertise.
Sound Bites
"To me, the very essence of fractional is no wrapper, right? Like it's extreme flexibility."
"Fractional is a fraction of a work week. It could be, you know, five hours a week, 10, 20, 35, etc."
"The billing model we use is a hybrid of retainer and hourly."
"I like solving problems and making introductions and connections."
"It was about seven months before I got my first paycheck."
"It can take a while, but it's really about having the ability to look back and take an audit of what you're doing well."
Chapters 00:00 The Journey from Corporate to Entrepreneurship
02:09 Understanding Fractional Work...
There are Riches in the Niches- Jessica Schwartz’s Escapee Journey
09 May 2024
00:35:08
Jessie Schwartz is the founder of Strategic Packaging Partners, an organization that helps CPG and cosmetics companies maximize their packaging spend. She escaped corporate in 2019 and has since grown it into an agency that offers a range of services. Jessie shares her journey, discussing the challenges and opportunities she encountered along the way. She emphasizes the importance of leveraging your network, being creative, and staying curious in order to succeed as a contractor or fractional business owner. Jessie also provides insights into pricing strategies and meeting customer needs. In this conversation, Jessie Schwartz shares her advice for starting a business and the importance of setting up an LLC, getting legal services, and having the right insurance. She also emphasizes the need for a website and personal development in entrepreneurship. Brett Trainor highlights the importance of defining what you want and the flexibility of building a solo business. They both discuss the value of reading books and networking in the entrepreneurial journey. Overall, the conversation provides valuable insights and tips for aspiring escapees.
Takeaways
Strategic Packaging Partners helps CPG and cosmetics companies maximize their packaging spend.
Leveraging your network and being creative are key to finding clients and opportunities.
Pricing strategies for contractors and fractional business owners can vary based on complexity and value.
Meeting customers where they're at and providing the value they need is crucial for success.
Being curious, adaptable, and willing to learn are important traits for contractors and fractional business owners. Set up an LLC for your business and avoid expensive services by going to the .gov site.
Get legal services to review contracts and legal documents to protect yourself from unfavorable clauses.
Consider different types of insurance, such as general liability and errors and omissions, based on your industry and risk level.
Have a website, even if it's just a landing page, to establish an online presence and provide contact information.
Invest in personal development and read books to enhance your skills and mindset as an entrepreneur.
Network with others in your industry to make connections and learn from their experiences.
Define what you want in your entrepreneurial journey and be open to evolving and growing your business.
Manage your time effectively by scheduling tasks and prioritizing rest and self-care.
Building a solo business offers flexibility and the ability to control your own growth.
"We come in and help you guys maximize your packaging so it delivers the most value to your consumers and your bottom line."
"It was about 2010 or 2012 maybe that corporations in general started doing kind of rounds of layoffs."
"Reaching out to people you've known in the past and just letting them know what you're doing is key."
"Save yourself some headache. Set up an LLC on your own."
"Legal services are helpful to review contracts and protect yourself from unfavorable clauses."
"Consider different types of insurance based on your industry and risk level."
Chapters
00:00 Introduction and Overview
00:50 Maximizing Packaging Spend for CPG and Cosmetics Companies
01:21 From Corporate Escape to Entrepreneurship
04:54 The Importance of Networking in Fractional Contracting
08:21 Curiosity, Creativity, and Adaptability in the Contracting...
The Great Escape: Ashley Evenson's Journey From Management Consultant to Fractional Freedom
08 May 2024
00:33:00
Ashley Evenson shares her experience transitioning from management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.
Takeaways
Transitioning from corporate to fractional work can be quick and successful with the right approach.
Being hands-on and not being above the work is a valuable trait for fractional CMOs.
Fractional talent offers a low-risk, high-value proposition for businesses.
Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.
Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.
"Trust the process. If you build it, they will come."
"Fractional talent is the future."
Chapters
00:00 Introduction and Ashley's Current Work
05:35 The Tipping Point: Deciding to Leave Corporate
09:09 Getting Started in the Fractional Space
25:07 Exploring Speaking Engagements
28:06 Final Thoughts and Where to Connect with Ashley
Unlocking Growth: Targeted Networking Strategies for New Escapees
03 May 2024
00:20:08
Summary In this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how to identify the right people to connect with, set the tone for the connection, communicate the problem you solve, and make a direct request for referrals. He also suggests offering a free strategy session as a way to add value to the networking process.
Takeaways
Networking is a critical technique for building a business as an escapee.
A targeted approach is essential for effective networking.
Networking with referral partners can be a powerful way to grow your business.
The four-part framework for networking includes: target, intro, offer, and ask.
Offering a free strategy session can add value to the networking process.
Sound Bites
"Networking is a core technique for building your business."
"Referral partners and networking should be the core of your business development activities."
"Seek advice, not feedback, when networking."
Solo Success: Referrals, Relationships, and Reframing Your Approach with Jake Stahl
20 Apr 2024
00:46:24
Summary Jake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake emphasizes the need to reframe the concept of fractional roles and highlights the importance of networking and building relationships for finding clients. The importance of referrals and targeted outreach in building relationships and generating business. The power of asking questions and showing genuine interest in others. The value of serving and adding value before selling. The benefits of referring clients to others when it's not in your lane. The approach to pricing as a fractional professional. An overview of Frac 2024, a conference dedicated to fractionals.
Fractional roles are valuable in helping companies onboard and train their salespeople.
Coaching on neurolinguistic programming can help salespeople and executives overcome mental blocks.
Networking and building relationships are crucial for finding clients in the fractional space.
Reframing the concept of fractional roles can help organizations understand the value they provide. Referrals and targeted outreach are crucial in building relationships and generating business.
Asking questions and showing genuine interest in others can lead to stronger connections and opportunities.
Serving and adding value before selling can build trust and loyalty with potential clients.
Referring clients to others when it's not in your lane can create value and strengthen relationships.
Pricing as a fractional professional should be based on the value you provide and should not be discounted.
Frac 2024 is a conference dedicated to fractionals, providing networking and learning opportunities for professionals in the industry.
Sound Bites
"I help salespeople and executives get past those mental blocks."
"Frac Conference is one of the only conferences dedicated strictly to the Fractional Executive."
"The referral is so important and maybe some super targeted outreach."
"The secret weapon is really just getting them to ask you."
"Don't tell them what you do. Because eventually if you serve them enough and you ask them enough questions and show interest, they're going to come back to you."
The Great Corporate Exodus & What Lies Beyond w/Lee Ann Pepper
16 Apr 2024
00:45:12
Summary In this episode of The Corporate Escapee I was a guest on the Lee Ann Pepper's Class Reunion Podcast recently and she was kind enough to allow me to share the discussion with my audience. I shared my journey from corporate America to becoming a corporate escapee. We discuss the challenges faced by GenXers in the corporate world, the rise of ageism, and the need for alternative career paths. I share my insights on fractional jobs and how they offer flexibility and freedom outside of the traditional corporate structure. I also talk about the importance of finding balance and prioritizing mental and physical health. The conversation highlights the need for GenXers to explore new possibilities and embrace a different approach to work.
Key Links: Class Reunion YouTube Channel: Class Reunion Podcast:
Takeaways
GenXers in corporate America are facing challenges such as ageism and limited career advancement opportunities.
Fractional jobs offer a flexible alternative to traditional full-time corporate positions.
Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.
There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.
Exploring new possibilities and being open to change can lead to a more fulfilling and enjoyable career.
Titles
Embracing Flexibility and Freedom with Fractional Jobs
Navigating the Challenges of Corporate America as a GenXer
Sound Bites
"There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure."
"Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths."
"Fractional jobs offer a flexible alternative to traditional full-time corporate positions."
Disrupting Tradition: How Jesse Cole & the Savannah Bananas Changed Baseball- A Blueprint for Escapees
06 Apr 2024
00:36:52
Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for Escapees (& businesses) to stand out and separate themselves from the crowd.
When different is better than better, you want to make sure you are highlighting what makes you YOU.
Get to know this passionate entrepreneur and learn what it takes for your startup to stand out.
We’ll talk about:
How Jesse is changing baseball through differentiation [01:12]
Constraints force creativity, but you learn by doing [05:19]
The blueprint for becoming the ONLY [08:10]
Own the problems [08:37]
Create Noise [09:26]
The 3 Loves [09:55]
Why do you do what you do [10:53]
Different is better than better [14:01]
Make sure you develop raving fans [17:01]
Why you should create the ‘Wow’ factor [19:41]
Focus on what you can control [24:43]
What else Jesse is thinking about next [26:58]
You have to keep pushing forward & do new things [29:40]
Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets.
Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast.
Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Unlocking Freedom: A Corporate Couple’s Escape (by monetizing their experience) w/ Ethan Bull
26 Mar 2024
00:42:04
In this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients and the importance of having a financial plan and resources before starting a business. He also highlights the benefits of fractional support and services for small and medium-sized businesses. Additionally, Ethan talks about the healthcare considerations and options for entrepreneurs, particularly in New York State. In this conversation, Ethan Bull discusses the role of executive assistants in the fractional space and the benefits of building a network of fractional C-suite executives. He emphasizes the importance of maintaining a consistent flow of new prospects while also building long-term relationships with clients. Bull also highlights the value of being a two-sided marketplace and the benefits of working with independent contractors. He shares insights on the chief of staff role and the unique support that executive assistants can provide to both billionaires and solopreneurs. Bull concludes by offering advice on networking, taking risks, and the compounding nature of small tasks in business.
Ethan's Website: https://www.proassisting.com/
Takeaways
Ethan Bull and his wife run Pro Assisting, a fractional executive assistant service agency with 30 assistants and 60 clients across the country.
They started the business in 2018 after leaving their corporate jobs and used various tactics to find their first clients, including leveraging their network and using LinkedIn.
Having a financial plan and resources, such as a six to nine-month runway, is crucial before starting a business.
Fractional support and services provide flexibility and cost savings for small and medium-sized businesses.
Healthcare considerations for entrepreneurs vary by state, and it's important to research and understand the options available.
Ethan and his wife started the Pro Assisting Academy in 2023 to help career-minded executive assistants future-proof their careers. The term 'executive assistant' in the fractional space can encompass various roles, including business partner, chief of staff, project manager, assistant/scheduler, and personal assistant.
Building a network of fractional C-suite executives can be beneficial for sharing prospects and maintaining a consistent flow of new leads.
Working as a two-sided marketplace, where assistants are compensated appropriately and have the opportunity to start their own businesses, can provide security and balance.
Executive assistants can provide valuable support to both billionaires and solopreneurs, offering a range of services tailored to their specific needs.
Networking, taking risks, and consistently performing small tasks can contribute to the success of a solopreneur or business owner in the fractional space.
5 Steps to Land Your 1st Customer (while still in corporate)
23 Mar 2024
00:17:04
In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.
Takeaways
Finding your first customer while still in a corporate job can provide a second income stream and help diversify risk.
Check your employment agreement to ensure there are no conflicts of interest.
Identify the problem you will be solving and focus on a specific target market.
Review and prioritize your network to find potential customers or connections.
Develop your messaging, positioning, and initial offer to engage potential customers.
Ask for advice and use the 20-10 strategy to have valuable conversations with your network.
Take action and learn from your mistakes to gain confidence and understanding in your offering.
Escapee Curious? The 6 Stages and How to Get Unstuck
06 Mar 2024
00:21:24
This episode outlines the six stages of the escapee journey for GenXers stuck in corporate and provides guidance on how to get unstuck at each stage. The stages are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, control and freedom. The ultimate goal is to reach stage six, where one has the confidence and freedom to pursue their own path. The conversation emphasizes the importance of taking action, testing, and learning, as well as seeking support from communities of like-minded individuals.
Takeaways There are many GenXers stuck in corporate who are unaware of their options or unsure of how to get started on a new path.
The six stages of the escapee journey are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, and control and freedom.
Taking action is crucial for progress and success. It separates those who stay in corporate from those who pursue their own path.
Joining a community of like-minded individuals can provide support, resources, and opportunities for collaboration.
The Corporate Escapee Goes Down Under: A Discussion With Michael Haynes About Professional Services as Exit Strategy
26 Feb 2024
00:46:28
Summary In this episode, Michael Haynes shares insights and guidance on how corporate escapees can build their own B2B professional service practice. He emphasizes the importance of expertise and the need to deliver advice, insights, and recommendations to clients. Haynes highlights the significance of listening and researching the market to understand target industries, customers, and decision-makers. He recommends becoming visible in the target market by leveraging professional associations and collaborating with thought leaders. Additionally, Haynes discusses the process of finding the first customer and suggests testing strategies before fully committing. In this conversation, Michael Haynes shares insights on building a professional services business. He emphasizes the importance of understanding your focus and strengths, as well as determining your target market. Building a strong network and referral engine is crucial for acquiring clients. Michael also highlights the significance of creating a content strategy and being visible where your target audience seeks information. Transitioning to sales involves understanding the challenges and priorities of your prospects and building a mutual action plan. Micro events, such as roundtables and forums, can be effective in engaging with prospects and providing value. Finally, Michael emphasizes the need for clarity and a buyer-driven approach when building and growing a professional services practice.
Takeaways
Corporate escapees have massive opportunities to build their own B2B professional service practice.
Delivering advice, insights, and recommendations based on expertise is crucial in the B2B professional services industry.
Listening and researching the market helps in understanding target industries, customers, and decision-makers.
Becoming visible in the target market through professional associations and collaborations with thought leaders is essential for success.
Testing strategies before fully committing can help corporate escapees find their first customer and refine their approach. Understand your strengths and determine your focus in order to build a successful professional services business.
Build a strong network and referral engine to acquire clients.
Create a content strategy and be visible where your target audience seeks information.
Transition to sales by understanding the challenges and priorities of your prospects and building a mutual action plan.
Engage with prospects through micro events, such as roundtables and forums, to provide value and unlock conversations.
Maintain clarity and a buyer-driven approach when building and growing a professional services practice.
Chapters
00:00 Introduction and Background
00:27 Opportunities for Corporate Escapees
03:04 The Importance of Expertise in B2B Professional Services
04:00 First Steps for Building a Professional Service Business
06:06 The AIR Framework: Advice, Insights, and Recommendations
07:39 Listening and Researching the Market
11:21 Finding the Sweet Spot and Targeting Customers
18:06 Next Steps: Visibility and Becoming Referable
20:36 Becoming Visible in the Target Market
21:04 Finding the First Customer and Testing Strategies
21:18 Understanding Your Focus
23:34 Building Your Network and Referral Engine
26:27 Creating a Content Strategy
29:15 Transitioning to Sales and Discovery Meetings
32:44 Micro Events and Engagement
41:06 Considering the Path of Building a Professional Services Business
How to Escape Corporate & Why Brett Would Bet Everything on the Future of Fractional
22 Feb 2024
00:54:19
Summary
This is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends. It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters.
Your Work Friends Linktree: https://linktr.ee/yourworkfriends
Brett Trainor, founder of The Corporate Escapee, discusses the growing trend of freelance fractional work and how it can provide opportunities for corporate professionals to escape the nine-to-five grind. He emphasizes the importance of defining your goals and expertise, building a supportive community, and avoiding common pitfalls in the transition to freelance work.
Trainor also highlights the benefits of fractional work for businesses, including cost savings and access to specialized expertise. He predicts that the freelance fractional market will continue to grow and offers advice for those considering a career pivot. In this conversation, the guest discusses the importance of designing your life and incorporating work into it. They share examples of individuals who have built their lives around their passions and created successful businesses. The conversation also highlights the opportunities in solo businesses and the possibility of achieving high revenue with the right freelancers or virtual assistants. The guest emphasizes the importance of time and encourages listeners to take control of their lives and find alternative paths. The conversation concludes with a reminder to tap into your main character energy and build the story you want.
Takeaways
Freelance fractional work provides opportunities for corporate professionals to escape the nine-to-five grind and find more flexibility, freedom, and control in their careers.
Defining your goals and expertise is crucial in transitioning to freelance work and building a successful business.
Building a supportive community of like-minded individuals can provide valuable connections, support, and learning opportunities.
Avoiding common pitfalls, such as overcomplicating the process and falling for scams, is important in navigating the freelance fractional market. Design your life and incorporate work into it.
Solo businesses offer opportunities for high revenue.
Take control of your life and find alternative paths.
Tap into your main character energy and build the story you want.
Chapters
00:00 Introduction and Background
03:03 The Corporate Escapee Mission
04:23 Who is The Corporate Escapee For?
05:19 Success Factors for Freelance Fractional Work
07:16 The Growing Market for Freelance Fractional Work
09:43 The Future of Freelance Fractional Work
13:01 The Benefits of Fractional Work for Businesses
14:24 The Transition from Traditional Employment to Fractional Work
16:38 The Importance of Trust and Autonomy in the Workplace
17:56 The Role of Culture in Organizations
19:45 The Challenges of Maintaining a Strong Company Culture
22:07 The Importance of Defining Your Goals and Expertise
25:22 The Financial Aspects of Freelance Fractional Work
30:08 Making Space for a Career Pivot
36:53 Building a Supportive Community
39:41 Avoiding Common Pitfalls in Freelance Fractional Work
41:02 Defining Your Goals and Solving Problems
45:32 Designing Your Life
46:00 Building Your Life and Incorporating Work
47:26 Opportunities in Solo Businesses
48:28 Rapid Round: Life After...
Reimagining Possibilities: Tamara Loring on Escaping the 9-to-5
11 Feb 2024
00:40:16
Summary In this episode, Tamara Loring, from the Entrepreneur Source, discusses the need for change and the possibilities that exist beyond the corporate world. She emphasizes the importance of overcoming limiting beliefs and seeking support from mentors and coaches. Tamara also explores the fear of success and the concept of becoming You 2.0. She encourages listeners to design their lives and explore different possibilities. Finally, she highlights the importance of taking action and involving others in the journey towards a better future.
Don't be afraid to explore possibilities beyond the corporate world.
Overcome limiting beliefs and seek support from mentors and coaches.
Embrace the fear of success and be open to new opportunities.
Design your life and create a vision for your future.
Chapters 00:00 Introduction and Background
03:17 The Need for Change
08:39 Overcoming Limiting Beliefs
13:08 The Importance of Support
17:44 The Fear of Success
23:25 Designing Your Life
27:22 Becoming You 2.0
29:43 Exploring Possibilities
36:56 Taking Action and Involving Others
38:05 Conclusion and Contact Information
"Should You Stay or Should You Go?" Exploring Options w/an Escapee Turned Career Coach
07 Feb 2024
00:33:53
Summary In this conversation, Brett Trainor and Don Oehlert discuss the decision to stay in corporate or pursue other opportunities. Don shares his background as a former corporate employee and his transition into career coaching. They explore current trends in the corporate world and the reasons why individuals may choose to leave. They also discuss the challenges of micromanagement and the potential future of organizations. Don provides insights on the importance of onboarding and the role of AI in business. The conversation concludes with advice for those considering a career change.
Takeaways
Consider the reasons for staying in corporate, such as job security, health insurance, and the opportunity to lead and mentor others.
Explore alternative career paths, such as fractional work, consulting, or coaching, which allow you to leverage your skills and experience.
Develop a plan and ensure you have the necessary resources, including financial stability, legal protection, and a strong marketing strategy.
Focus on onboarding and creating a positive experience for new employees, as this can greatly impact their decision to stay with the company.
Chapters 00:00 Introduction and Background
00:37 Discussing Current Trends
04:05 Reasons for Staying in Corporate
06:31 Career Coaching and Positioning in the New Corporate Landscape
09:53 Clients' Reasons for Leaving Corporate
11:27 Challenges in Corporate and Micromanagement
13:55 The Future of Organizations and the Rise of Fractional Work
18:03 Should I Stay or Should I Go?
23:21 Considerations for Leaving Corporate
27:20 The Importance of Onboarding
30:59 The Role of AI in Business
33:30 Closing Remarks
Fractional & Freelance Opportunities in the Enterprise Space w/Matthew Mottola
02 Feb 2024
00:41:20
Summary In this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and aligning incentives in freelancing. They also explore the role of platforms in finding freelance work, the opportunities in the enterprise space, and the considerations for working with enterprises. The conversation concludes with a discussion on industries and roles embracing freelancing and the future trends in the freelance economy.
Takeaways
The rise of freelancing is driven by the need for flexible talent and the shift from transactional to strategic freelancing.
Building relationships and aligning incentives are crucial in successful freelancing engagements.
Platforms can be a valuable resource for finding freelance work, but freelancers should also leverage their network and personal connections.
Industries such as media and tech have been at the forefront of embracing freelancing, but opportunities can be found in various sectors.
Freelancers should consider setting up their business structure and be prepared to adapt to the requirements of working with enterprises.
Chapters 00:00 Introduction and Background 03:23 The Impact of Layoffs and the Rise of Freelancing 08:00 The Shift from Transactional to Strategic Freelancing 13:13 Building Relationships and Aligning Incentives in Freelancing 16:46 The Role of Platforms in Finding Freelance Work 22:09 Finding Opportunities in the Enterprise Space 25:34 Setting Yourself Up for Success as a Freelancer 29:42 Industries and Roles Embracing Freelancing 35:19 Considerations for Working with Enterprises 39:09 Closing Remarks and Future Trends
Quitting Your Day Job- The Fractional Revolution
26 Jan 2024
01:06:12
This special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast.
The conversation explores the reasons for quitting a day job and the opportunities in the fractional revolution. It emphasizes the importance of mindset and commitment in making the transition. The conversation also discusses the other side of quitting a day job and the benefits of self-determination and flexibility. The conversation covers various topics related to quitting a day job and transitioning to independent work. The chapters explore financial planning, time management, the value of time and prioritization, working smarter, defining what you want, the second half of life and wisdom, ageism and the value of experience, setting goals and planning, the impact of work stress on health, the benefits of independent work, open communication and financial planning, and creating a self-determined life. The conversation also provides resources for those interested in quitting their day job.
Takeaways
Quitting a day job can provide more freedom, flexibility, and fulfillment.
The corporate path may not always align with personal goals and values.
The fractional revolution offers opportunities for specialization and remote work.
Having a plan and a positive mindset are crucial for success.
The other side of quitting a day job can bring a sense of purpose and control over one's life. Meet with a financial advisor and accountant to understand your financial obligations and how to manage your finances as an independent worker.
Read 'Free to Focus' by Michael Hyatt for guidance on time management and prioritization.
Reflect on what is truly important to you and define your goals.
Consider the wisdom and experience you have gained over time and how it can be valuable in your independent work.
Openly communicate with your personal stakeholders, such as family members, about your plans and involve them in financial discussions.
Educate yourself and seek resources, such as books, podcasts, and conferences, to support your transition to independent work.
Escapee Economics: Planning Your Financial Exit From the 9-to-5 w/Laura Lynch CFP
21 Jan 2024
00:38:33
Summary
In this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its financial implications. Laura emphasizes the importance of aligning work with personal values and redefining retirement based on individual goals and fulfillment. They also touch on the benefits of renting versus buying a home and the need for financial planning as a couple. Overall, the conversation provides valuable insights for corporate escapees looking to make a change and live a more fulfilling life.
Takeaways
Align your work with your personal values to find fulfillment and create a lifestyle that suits you.
Consider the financial implications of tiny living and explore options like renting versus buying a home.
Redefine retirement based on your own goals and desires, focusing on autonomy and choice in how you spend your time.
Engage in financial planning as a couple to ensure both partners are empowered and on the same page.
Chapters
00:00 Introduction 00:39 Laura's Work and Background 02:07 Laura's Escapee Journey 05:02 Motivation to Make the Change 06:18 Transitioning to Tiny Homes 08:30 Preparing for the Transition 10:17 Starting Laura's Own Business 12:46 Financial Considerations for Corporate Escapees 13:41 Mindset Shift and Runway Planning 15:42 Crafting Work Around Values 17:21 Redefining Retirement 20:00 Realistic Understanding of Retirement Savings 23:28 Financial Planning as a Couple 25:39 Aligning Work with Personal Values 27:00 Taking a Sabbatical and Renting vs. Buying 30:47 Exploring Tiny Living 36:08 Conclusion
Beyond 9-to-5: Embracing the Fractional Work Revolution with Brett Trainor & Matthew Mottola
16 Jan 2024
00:52:09
On this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of great content: https://humancloud.work/industry-insights/
Episode Summary
In this conversation, Brett Trainor discusses his journey into fractional work and the opportunities it presents. He highlights the benefits of fractional work, such as flexibility and the ability to work with multiple clients. He also emphasizes the importance of networking and focusing on a specific problem or industry to build a healthy pipeline. Trainor believes that fractional work is the future of work, as it allows companies to access specialized talent and build scalable organizations. In this conversation, Brett Trainor discusses the importance of retaining senior leadership and the value of fractional work arrangements. He emphasizes the need to retain knowledge and training when senior leaders leave, rather than experiencing a sudden drop in performance. Brett shares his favorite book, 'Who Not How,' which highlights the importance of focusing on finding the right people to solve problems rather than getting caught up in the 'how' of doing things. He also reveals his favorite animal, the dolphin, and explains why he admires their intelligence and carefree nature. Listeners can connect with Brett on LinkedIn or visit his website for more information.
Takeaways
Fractional work offers flexibility and the ability to work with multiple clients.
Networking and focusing on a specific problem or industry are key to building a healthy pipeline.
Fractional work is the future of work, allowing companies to access specialized talent and build scalable organizations.
"The Power of Discomfort: Michael Easter's 'The Comfort Crisis' and the Path to Post Corporate Success"
15 Jan 2024
00:45:56
Summary
In this episode, Brett Trainor interviews Michael Easter, author of 'The Comfort Crisis.' They discuss the importance of discomfort and challenging environments for personal growth and health. Michael shares his journey in the Arctic and how it made him realize the impact of comfort on modern life. They also explore the benefits of challenging oneself mentally and physically, the impact of mortality on decision-making, and the truth about fad diets and nutrition. Additionally, they discuss the benefits of rucking and spending time outdoors. Michael recommends finding ways to be grateful as a daily practice. The conversation explores the idea of appreciating what we have and being grateful for the improvements in our lives over time. It emphasizes the importance of recognizing the abundance and advantages we enjoy in the present moment. The guest shares his personal experience of how gratitude has made his life better and encourages listeners to savor every moment. The conversation also mentions the book 'The Comfort Crisis' and provides information on where to find more content from the guest.
Takeaways
Embracing discomfort and challenging environments can lead to personal growth and improved health.
Challenging oneself mentally and physically can lead to a shift in mindset and reframing of fear.
The rise of comfort in modern life has disconnected us from the discomforts that are important for our health and happiness.
Reflecting on mortality can help prioritize what is truly important in life.
Fad diets often focus on eliminating certain foods, but the key to nutrition is finding a balance and being mindful of calorie intake.
Rucking, or walking with a weighted backpack, can provide endurance and strength benefits without the high injury rate of running.
Spending time outdoors and connecting with nature has numerous mental and physical health benefits.
Finding ways to be grateful on a daily basis can improve overall well-being and perspective.
Chapters 00:00 Introduction to Michael Easter and The Comfort Crisis
06:10 The Importance of Discomfort and Challenging Environments
09:31 The Mental and Physical Benefits of Challenging Yourself
17:18 The Impact of Comfort on Mental Health
25:37 The Importance of Reflecting on Mortality
30:03 The Truth About Fad Diets and Nutrition
36:08 The Benefits of Rucking and Outdoor Fitness
43:25 The Importance of Spending Time Outdoors
43:51 Recommendation: Find Ways to Be Grateful
43:52 Appreciating What We Have
My Escape From the 9-5 Grind & How You Can Do the Same
03 Jan 2024
00:51:58
Today is a special episode
I was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives.
She was kind enough to let me share this as an episode on my podcast. It is not often where I get to share my journey from the 9-5 grind to a corporate escapee and discuss the mission of helping other GenXers break free from corporate.
Episode Overview This conversation explores the challenges faced by GenXers and the opportunities for them to create a fulfilling and independent life. It discusses the importance of defining what you want and designing your life around it. The conversation also highlights the value of expertise-based businesses and the future of work. It emphasizes the need for confidence, courage, and a support group when going solo. Additionally, it explores the alignment of tiny living with GenX values and the financial challenges and family needs that GenXers face. The conversation concludes by discussing how to determine if going solo is a good idea. In this conversation, Brett Trainor discusses the importance of creating a fulfilling next chapter in life. He emphasizes the need to move away from the traditional retirement age mindset and instead focus on finding what truly lights you up. Brett shares his own journey of starting a podcast and how it has energized him. He encourages listeners to explore their passions and create something meaningful out of nothing.
Takeaways
Define what you want in life and design your work around it.
Build confidence and courage to go solo.
Embrace the opportunities of expertise-based businesses.
Consider the financial challenges and family needs when going solo.
Align your housing with your values and financial situation. Move away from the traditional retirement age mindset and focus on finding what truly lights you up.
Creating a fulfilling next chapter in life involves exploring your passions and creating something meaningful.
Starting a podcast or pursuing a solo business can provide new opportunities and energize you.
We are fortunate to live in a time where pursuing our passions and designing a life aligned with our values is more possible than ever.
New Year, New You? Is Your Life as Balanced as You Think It Is?
27 Dec 2023
00:18:30
In this episode, Brett Trainor discusses the importance of finding balance and planning for the future. He provides tools and frameworks to help listeners assess their current life balance, allocate their time effectively, and identify their goals and desires. By following these steps, individuals can work towards a more fulfilling and purpose-driven life outside of the corporate world.
Takeaways
Finding balance in life is crucial for overall well-being and happiness.
Assessing your current life balance and identifying areas for improvement can help you prioritize what's important to you.
Allocating your time effectively can ensure that you are spending enough time on the things that matter most to you.
Identifying your goals and desires is essential for creating a fulfilling and purpose-driven life.
Chapters 00:00 Introduction: What's Next? 02:25 Step 1: Finding Your Life Balance Score 09:28 Step 2: Time Allocation 11:55 Step 3: Identifying What You Really Want 15:36 Conclusion: Setting the Foundation
The Accidental Solopreneur: A 6 Step Playbook w/Author Dennis Geelen
14 Dec 2023
00:42:09
In this conversation, Dennis Geelen shares his journey from corporate to solopreneurship and provides valuable insights for aspiring entrepreneurs. He discusses the challenges of leaving corporate, the importance of building credibility, and the process of refining your offer. Dennis also emphasizes the need to learn how to sell and the importance of building an audience. Finally, he highlights the benefits of creating additional revenue streams to complement your high-ticket offerings. In this conversation, Brett Trainor and Dennis Geelen discuss the importance of exploring different revenue streams and staying close to your core expertise when transitioning from corporate to entrepreneurship. They emphasize the value of making small bets and testing various opportunities to find what works best for you. Additionally, they highlight the Pareto principle and the concept of surface area for luck, where accidental success stories can lead to new opportunities.
Takeaways
Transitioning from corporate to solopreneurship requires careful planning and a willingness to take risks. Building credibility is crucial for success as a solopreneur, and testimonials are a valuable tool for establishing trust. Refining your offer and pricing it appropriately is essential for attracting the right clients and maximizing your revenue. Learning how to sell effectively is a key skill for solopreneurs, and focusing on problem-solving rather than traditional sales tactics can lead to better results. Building an audience is a long-term strategy that should be pursued after establishing your high-ticket offering and understanding your target market. Creating additional revenue streams, such as books, courses, or downloads, can provide additional income and leverage your expertise. When transitioning from corporate to entrepreneurship, explore different revenue streams that leverage your expertise. Make small bets and test various opportunities to find what works best for you. Stay close to your core expertise and avoid expanding into unrelated niches. Embrace the Pareto principle and focus on the 20% of efforts that yield 80% of the results.
Chapters
00:00 Introduction and Background 05:15 Becoming a Solopreneur 08:14 The Journey to Writing Books 11:58 The Challenges of Leaving Corporate 16:03 The Six Steps to Success 25:48 Learning to Sell 31:24 Building an Audience 33:52 Creating Additional Revenue Streams 34:33 Exploring Different Revenue Streams 38:23 Surface Area for Luck
The Great Escape: 60 Days to Your 1st Customer
05 Dec 2023
00:17:16
In this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, choosing your business model, crafting your first offer, developing your messaging and positioning, leveraging your network, iterating based on feedback, and celebrating your new beginning.
Takeaways
Define your life vision and architect the next stage for yourself.
Take an inventory of your skills and experience to highlight where you want to spend your time.
Identify the core problem you want to solve and define your ideal customer.
Choose your business model and craft your first offer.
Develop your messaging and positioning, leverage your network, iterate based on feedback, and celebrate your new beginning.
Chapters
00:00 Step 1: Define Your Life Vision
01:53 Step 2: Take an Inventory of Your Skills and Experience
03:21 Step 3: Identify the Core Problem You Want to Solve
04:50 Step 4: Define Your Ideal Customer
05:45 Step 5: Choose Your Business Model
06:41 Step 6: Craft Your First Offer
08:08 Step 7: Develop Your Messaging and Positioning
09:37 Step 8: Leverage Your Network
11:01 Step 9: Iterate Based on Feedback
13:25 Step 10: Celebrate Your New Beginning
Exit Strategy: The Godfather of the Freelance Economy on Shifting from Corporate to Freelancer w/Jon Younger
29 Nov 2023
00:50:47
In this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individuals face when transitioning to freelancing. He discusses how enterprises are starting to think about freelancers and the importance of workforce architecture. Jon emphasizes the need for companies to adapt to the changing landscape of work and the opportunities that freelancers bring. He also provides insights on finding opportunities on freelance platforms. In this conversation, Brett Trainor and Jon Younger discuss various aspects of freelancing and entrepreneurship. They explore the importance of reframing sales as problem-solving and how to effectively ask for the business. They also emphasize the value of taking action and building a business, even without prior experience or talent. The conversation concludes with closing remarks and the possibility of future updates on the freelance world.
Jon’s Bio: As the “Godfather of the freelance economy”, Jon has been the leading voice for the freelance revolution through his Forbes column, advising, and research with the University of Toronto. A former Head of HR and Chief Talent, Jon is the go to for every marketplace executive.
Takeaways
The freelance economy is growing rapidly, with millions of people working as freelancers or gigsters.
Transitioning to freelancing requires careful planning and consideration of income volatility, benefits, and the potential for loneliness.
Enterprises need to rethink how they resource their operations and build a flexible, impermanent workforce.
Freelancers should focus on their unique skills and problem-solving abilities to stand out in the market.
Freelancers can find opportunities on freelance platforms, but it's important to differentiate oneself and solve specific problems. Sales should be reframed as problem-solving, focusing on the importance of solving the client's problem rather than selling features and benefits.
To convert conversations into clients, it is crucial to learn how to ask for the business and confidently state the price.
Taking action is key to success in freelancing and entrepreneurship, as many people hesitate or do not take any action at all.
Building a successful business does not necessarily require talent or experience, but rather a willingness to try and learn from the process.
Chapters
00:00 Introduction and Background
03:00 Defining Freelance and Gig Work
07:00 The Growth of Freelancing
10:00 The Shift from Employment to Freelancing
15:00 The Phases of Early Freelancing
18:00 The Future of Work for Enterprises
25:00 The Challenges for Enterprises in Working with Freelancers
32:00 The Rise of Fractional and Interim Work
40:00 The Changing Landscape of Work
45:00 Finding Opportunities on Freelance Platforms
Going Solo Decoded: Understanding Its Meaning & Monetizing Your Corporate Experience
22 Nov 2023
00:19:24
In this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to organizations. Brett explores different paths to leverage skills, such as fractional leadership, consulting, advising, and skills as a service. He highlights the potential for success and financial control in a solo business, as well as the challenges of time management and adjusting to a new work structure. Brett encourages listeners to test the solo business model with low risk and emphasizes future opportunities for collaboration.
Takeaways
Going solo means leveraging corporate experience to offer services to organizations.
Different paths to leverage skills include fractional leadership, consulting, advising, and skills as a service.
A solo business offers the potential for financial success and control.
Challenges of going solo include time management and adjusting to a new work structure.
Testing the solo business model can be done with low risk.
Future opportunities for collaboration and partnership exist in the solo business space.
Chapters
00:00 Introduction: What Does Going Solo Mean? 02:21 Who Can Benefit from Going Solo? 04:39 Different Paths to Leverage Skills 08:25 Potential for Success and Financial Control 11:20 Challenges of Going Solo 14:38 Low Risk and Testing the Solo Business 18:16 Future Opportunities and Collaboration 18:46 Conclusion
Refuel to Reignite: Practical Health Tip for Business Owners w/ Emma Terrazas
25 Oct 2023
00:38:49
Summary
In this episode, Emma Terrazas, a health and life coach, discusses the importance of personal wellbeing and how to create a healthier lifestyle. She emphasizes the need for personalized approaches to nutrition and exercise, as well as the impact of COVID-19 on health. Emma also highlights the mental aspect of health and wellness, encouraging individuals to reframe their mindset and embrace a multi-passionate life. She provides practical tips for getting started and emphasizes the importance of taking small steps and having fun along the way.
Takeaways
Personal wellbeing is an essential aspect of success and happiness.
Creating a healthier lifestyle involves personalized approaches to nutrition and exercise.
The COVID-19 pandemic has had a significant impact on health and wellness.
The mental aspect of health is crucial, and reframing mindset is important for long-term success.
Taking small steps and having fun are key to sustainable health and wellness.
Chapters
00:00 Introduction 00:30 The Importance of Personal Wellbeing 01:19 Creating a Healthier Lifestyle 02:23 Common Mistakes in Health and Wellness 03:14 The Impact of COVID-19 on Health 04:45 The Role of Nutrition in Health 05:34 Balancing Work and Health 08:02 Tracking and Adjusting Nutrition 09:32 Getting Started with Exercise 13:11 The Mental Aspect of Health and Wellness 18:20 Embracing a Multi-Passionate Life 24:18 Reframing Mental Approaches 28:14 Taking Small Steps and Having Fun 31:58 Emma's Next: Living and Working Remotely
Links to Emma's Socials: LinkedIn: https://www.linkedin.com/in/emma-terrazas-3a383298/ Website: https://emmaterrazas.com/ IG: https://www.instagram.com/emma_terrazas/
Unlock LinkedIn: Kait LeDonne’s Guide for Corporate Escapees Turning Business Owners
16 Oct 2023
00:53:10
In this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting specific audiences and addressing their unique challenges. Kate also discusses the evolution of LinkedIn as a platform and its focus on empowering creators. She provides tips for optimizing LinkedIn profiles and shares the 111 framework for LinkedIn success, which involves targeting one audience with one problem on one platform. The conversation explores the rise of freelancers and solo companies, the importance of personalized content, starting with LinkedIn and foundational content, solving customer problems and building trust, embracing the learning curve and starting today, and the unpredictability of viral content.
Takeaways
Building a personal brand on LinkedIn takes time and consistency, and success is not achieved overnight.
LinkedIn has evolved from a platform focused on careers and recruiting to a platform that empowers creators and thought leaders.
Targeting specific audiences and addressing their unique challenges is key to building a successful personal brand on LinkedIn.
Video content can be a powerful tool on LinkedIn, especially for those in industries that require strong communication skills.
Optimizing your LinkedIn profile, including using a compelling banner image and a clear headline, is essential for attracting and engaging your target audience. The number of freelancers and solo companies is expected to increase in the future, making it important to get ahead of the trend.
Personalized content that connects with the audience on a deeper level is more effective than mass-blasted content.
LinkedIn is a valuable platform for starting and growing a personal brand, and foundational content is key to success.
Customers care more about how you can solve their problems than the structure of your company.
It's never too late to start building a personal brand and leveraging social media platforms.
The success of content can be unpredictable, so it's important to keep experimenting and not get discouraged.
Chapters
00:00 Introduction and Background 01:05 Kate Ladon Personal Brands 03:26 The Reality of Building a Following on LinkedIn 04:10 Targeting Specific Audiences on LinkedIn 05:22 LinkedIn's Evolution and Adaptation 07:07 LinkedIn as a Professional and Positive Platform 08:04 Trends and Best Practices on LinkedIn 13:42 The Power of Lurkers and Personal Branding 15:11 Success Stories on LinkedIn 17:07 LinkedIn's Non-Corporate Focus 18:15 Content Creation and Personalization 20:50 Video Content on LinkedIn 23:26 Using Links in LinkedIn Posts 25:04 Balancing Personal and Professional Content 26:36 Optimizing Your LinkedIn Profile 29:41 Creating a LinkedIn Signature 35:24 The 111 Framework for LinkedIn Success 42:12 Rise of Freelancers and Solo Companies 44:14 The Importance of Personalized Content 45:33 Starting with LinkedIn and Foundational Content 48:43 Solving Customer Problems and Building Trust 49:09 Embracing the Learning Curve and Starting Today 51:10 The Unpredictability of Viral Content
The Future of Solo and Small Business: Flexible Staffing w/Jens Gould
06 Oct 2023
00:33:48
Today we are talking about the future of how to grow a company- I don’t want to call it the future of work but I do think it is the future of growth.
I have had guests on the pod talking about virtual assistants, John Arms talking about fractional leadership and today I welcome CEO of Amalga Group Jens Gould
Jens launched and is running a staff augmentation company that leverages offshore talent. These resources can be a replacement for full time equivalents. If you are a solo business that is ready for some help or a small or mid-size company that is expanding, this solution may be an interesting fit
As you will hear in this podcast Jens shares the benefits, best practices and how to get started.
A few of the advantages:
They are not employees- Jen’s handles all of the employment logistics
They are Full time but not a long term commitment
And it is roughly 50% of the cost of an FTE
I think we will see scenarios quickly where Fractional leaders will partner with companies like Jens to provide turnkey teams into orgs.
Amalga Group: https://www.amalgagroup.com/ Jens Gould: https://www.linkedin.com/in/jens-erik-gould/
Think Bigger: How the Right Mindset Unlocks a World Beyond the Corporate Confines w/ Anne O'Neil
26 Sep 2023
01:01:19
Anne is a former WNBA player and Division 1 Academic and Athletic All-American at Iowa State University.
Following a stint in Division I basketball coaching, Anne transitioned into international business focusing in on research and training in the neuroscience and performance psychology fields- mindset is everything!
Today she coaches and consults athletes and executives looking to elevate their performance by focusing skills/mindset training development.
Anne btw, is also a TV Analyst and Sideline Reporter for Women’s and Men’s Basketball games.
She is the host of a great podcast called Get Busy Livin where the conversations focus on a growth mindset and giving back.
This episode is 100% focused on the mental side of transitioning into new things ie. Escaping corporate. For those of us with 20-30 years in corporate this mind shift is critical.
A couple of key takeaways to listen for:
Think bigger and what’s possible and NOT what could go wrong
The power of keeping it simple
Animal intuition- Lions, Elephants and Sea Turtles - it is spot on
Short term vision to drive long term success
And a lot more
Make sure to listen until the end as this episode was packed from beginning to end
The Chief Evangelist Mindset: Boosting Your Business with Personal Passion with Ethan Beute
14 Sep 2023
00:49:35
In this conversation, Ethan Beute discusses the role of a Chief Evangelist and the importance of human connection in business. He explains that a Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view. The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization. Beute emphasizes the need for founders to embrace evangelism and communicate their point of view to create a movement around their brand. He also discusses the possibility of fractional Chief Evangelist roles and provides insights into shaping the role within an organization. In this conversation, Brett Trainor and Ethan Beute discuss the importance of maximizing time and making the most of the years ahead. They also explore the power of connecting with customers on a personal level and building trust through authenticity. The conversation highlights the value of storytelling in creating relationships and the significance of being authentic and passionate in one's work. The episode concludes with information on how to connect with Ethan Beute and a closing thought on taking action.
Takeaways
A Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view. The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization. Founders should embrace evangelism and communicate their point of view to create a movement around their brand. The role of a Chief Evangelist can be expressed in various ways, such as externally focused, internally focused, or a balance of both. Passion and enthusiasm are key attributes of a successful Chief Evangelist. Maximize the time you have and make the most of the years ahead. Connect with customers on a personal level to build trust and create lasting relationships. Authenticity is key in building trust and connecting with others. Telling stories can help people identify with your experiences and motivations.
Chapters
00:00 Introduction and Background 01:03 The Role of a Chief Evangelist 03:11 Defining a Chief Evangelist 07:15 The Value of a Chief Evangelist 08:36 The Importance of Human Connection 12:58 The Role of a Fractional Chief Evangelist 15:04 Different Expressions of the Chief Evangelist Role 19:01 The Role of a Chief Evangelist in Marketing 21:46 Pre-Sale vs Post-Sale Focus 25:02 The Chief Evangelist as an Executive Leader 28:04 The Importance of Passion and Enthusiasm 30:01 Evangelizing the Problem, Not the Product 35:06 Building a Point of View 41:41 Motivation to Maximize Time 42:05 Connecting with Customers 43:03 Building Trust through Authenticity 44:01 Telling Stories to Create Relationships 45:22 Importance of Authenticity and Passion 46:07 Connecting with Ethan Beute 47:10 Closing Thoughts
Striking the Balance: Purpose, Profit, and the Path Forward w/ Author Minter Dial
06 Sep 2023
00:50:41
The Solo Business Owner's Guide to the Go-Giver Mentality w/ Bob Burg
29 Aug 2023
00:32:56
Bob Burg Info: https://burg.com/. This link will take you to Bob's content, books and contact information
One of the benefits of having a podcast is the ability to connect with folks you really want to learn from and have conversations with
This episode of the Hardwired for Growth 2.0 podcast is a great example
I read the book the Go-Giver on a Saturday and reached out to the author Bob Burg later that night and within in 3 weeks he was a guest on the podcast
I wanted to have Bob on to talk specifically of how we as solo business owners could approach and leverage the "Five Laws of Stratospheric Success”:
1️⃣ The Law of Value: Success is not about the profits we make, but the value we provide to others.
2️⃣ The Law of Compensation: Our income is determined by how many people we serve and how well we serve them.
3️⃣ The Law of Influence: Our influence grows as we prioritize others' interests above our own.
4️⃣ The Law of Authenticity: Authenticity is the most valuable gift we have to offer.
5️⃣ The Law of Receptivity: To effectively give, one must be open to receiving.
If you read the book, you will love this interview and if you are unfamiliar with Bob's work this will be a great intro
Give it a listen and let me know what you think!
Details in the comment or just search for the Hardwired for Growth 2.0 podcast on your favorite platform
The GenX Revolution: The Rise of the Solo Business
22 Aug 2023
00:09:44
Welcome to Hardwired for Growth 2.0, the ultimate podcast guiding GenX business owners to 10x their revenue and lives.
Host Brett Trainor dives into the revolutionary trend reshaping business and GenX's pivotal role in the solo business model surge. Uncover startling stats: GenX comprises 47.2% of US business owners, with 85% running solo businesses.
Discover why GenX leads this movement through experience, tech prowess, independence, meaningful work, and financial stability. Join us as we decode this transformative shift, spotlighted by innovative leaders and a rising solo business landscape.
Subscribe, share, and be part of the GenX Revolution!