The Content Experiment Podcast is back with a fresh new approach! I'm taking you behind the scenes as I launch a 6-month experiment (finally living up to the "experiment" part of my business and podcast name!) where I'm building an online shop (of sorts) with digital products while continuing my one-to-one fractional CMO services.I'm showing you exactly what I'm doing and how it's working.

I've noticed too many “experts” teaching without actually doing the work themselves, and I'm tired of it. Sure, their businesses are doing the work, but those teaching are the faces of their business; they’re not actually the ones doing the work.

So I'm sharing my real journey – including the challenges I've faced with client work and why I need to create revenue that doesn't solely depend on one-to-one clients.

You'll hear about my partnership with Destini Copp, my actual strategies for growing my email list and shop, and yes – I'm even considering sharing real revenue numbers (that part makes me nervous!).

If you're over the fluff and ready for some honest talk about balancing client work while creating new revenue streams, this is for you. I'm not following someone else's playbook – I'm experimenting, measuring, and adjusting in real time, and taking you along for the ride.

Listen to my episode on Destini's podcast here!

Are you a service-based business owner looking to scale or grow without working more hours? In this week’s episode, Crista Grasso, the founder of the Lean Out Method, discusses the key differences between growth and scaling, and how to optimize your business for increased profitability and time freedom.

Crista specializes in helping businesses navigate the messy middle of scaling from multi-six to multi-seven figures. She emphasizes the importance of focusing on optimization rather than constantly pursuing new ideas or offers. By dialing in on your existing systems, team, marketing, lead generation, sales, and delivery, you can double your conversion rates and revenue while maintaining fixed expenses.

Throughout the conversation, Crista shares valuable insights on the five key areas to focus on when scaling your business: strategy, planning, systems, team, and insight. She also discusses how to identify and eliminate areas of waste in your business, such as unnecessary complexity and incomplete work. Crista stresses the importance of letting go of tasks that don't align with your strengths and goals, even if it means accepting that someone else may not do them exactly the same way you would.

If you're ready to scale your business the smart way and achieve the rich, fulfilled life you desire, this episode is a must-listen. Tune in now to learn how to optimize your business for increased profitability and time freedom.

Key Takeaways:

• Scaling your business is about expanding your reach, impact, and profit without requiring more time or complexity. It's different from growth, which often leads to increased expenses and decreased profitability.

• To scale successfully, focus on optimizing your existing systems, team, marketing, lead generation, sales, and delivery. By improving what's already working, you can double your conversion rates and revenue while maintaining fixed expenses.

• Identify and eliminate areas of waste in your business, such as unnecessary complexity, incomplete work, and tasks that don't align with your strengths and goals. This will free up time and resources to focus on what truly matters for your business growth.

• As a visionary entrepreneur, it's important to resist the temptation to constantly pursue new ideas and instead focus on optimizing what's already working in your business. This may seem boring, but it's the key to scalability and success.

• When delegating tasks, accept that others may not do them exactly the same way you would. Letting go of this expectation will allow you to focus on the things that only you can do and that will have the greatest impact on your business growth.

Mentioned in This Episode:

• Uncover Hidden Time & Profit in Your Business

• Find out more about Crista & the Lean Out Method

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram

About Crista Grasso

Crista Grasso is the CEO & Founder of the Lean Out Method and creator of the Simplify to Scale System. She partners with Visionary CEOs and their teams to navigate through the messy middle of $500k - $5m and scale in a way that allows them to live a rich fulfilled life while leading a high-impact + high-profit business. Through private advisory and her signature Simplify to Scale mentorship experience, she helps businesses remove unnecessary complexity, uplevel their business operations, and build out their lean dream team including a right-hand person they can trust so the day-to-day is no longer dependent on the CEO.

 

Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal.

This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content.

No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that!

Mentioned in This Episode

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram

 

Virtual summits continue to be popular among the online business community, and I don’t see it slowing down anytime soon. Maybe business owners are looking at different ways to deliver the summit or the structure shifts a bit, but I believe that summits are here to stay.

If you’ve hosted a summit before, or you’re thinking about it, it doesn’t have to be a one-and-done event. You can create something that continues to drive traffic to the summit or virtual conference. 

How? Turn your summit evergreen! It’s easy to do this when you plan an evergreen aspect from the beginning, but it’s also possible if your summit has come and gone.

Listen in this week as Jenn Zellers shares her wisdom about how to do this with the fewest hiccups and surprises as possible.

Mentioned in This Episode

• Episode 55: Gaining Visibility (and Income) Through Online Summits with Krista Miller
• Episode 121: Leveling Up Your Virtual Summit with Krista Miller

 

About Jenn Zellers

Jenn empowers virtual summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder events. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross! Follow her on Instagram or connect with her on LinkedIn.

What happens to new subscribers once they’re on your email list? 

Do you deliver whatever free thing you used to attract them to your list…and then ignore them? Or just deliver the freebie and add them to your nurturing emails?

If you’re doing either of these, you’re missing a big opportunity. The opportunity to nurture those new subscribers so they know what you do, who you do it for, what you offer, and what challenges you can solve for them. 

On this episode of the podcast, I’m sharing why having a welcome sequence is so important and what to include in your welcome sequence, email by email. 

And if you need additional support with creating your welcome sequence, you can get access to my free One Week to Your Welcome Sequence challenge!

Mentioned in This Episode

• One Week to Your Welcome Sequence
• Episode 165: What to do Before You Work on Your Content
• Episode 167: Two Tips for Podcasters to Grow Their Email List

What’s going on in your head is kind of a big deal when you’re running a business. It can mean the difference between a productive week and one where you’re ready to throw in the towel.

But I think mindfulness often gets overlooked and we talk about manifesting things (money, clients, email subscribers, etc.) instead. Those things aren’t going to show up if you’re not intentional with your time, get your mindset straight, and get really clear on how you want to show up and grow your business.

On this week’s episode, guest Lee Chaix McDonough talks about what mindfulness looks like in business and as business owners, how to figure out what’s important to you (and take action on it), and why all business owners need some knowledge of coaching so you can self-coach.

It’s not our typical episode, which I think makes it even more interesting and powerful. Tune in now!

Mentioned in This Episode

• ACT on Your Business

About Lee Chaix McDonough

Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestselling book, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness.

After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited training and continuing coach education for intuitive, innovative coaches.

Her Coach with Clarity framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives.

Lee lives in New Bern, NC with her husband Patrick, their two teenage sons Jack & Ben, and their lovable pug Phineas.

Podcasters have two main ways to reach their audience right where they are: in their earbuds and in their inboxes. It’s important to leverage both of these regularly and simultaneously. But how?

Thankfully, when you’re a podcaster, you already have the platform, the scripts and language, and the tools you need to grow your email list. You just need to use them all.

This week on the podcast, I’m sharing two ways podcasters can grow their email lists using what they already have available to them. This isn’t about having the right opt-in, though that helps. This is about actually talking about them and sending people to subscribe.

Because if you’re not talking about it, how will people know about it?

Mentioned in This Episode

• Episode 150: What Opt-in Do You Need to Grow Your Business?
• Episode 152: How to Promote Your Opt-in for Better ROI
• Ask Your Audience Challenge
• Minimum Viable Content Marketing - the prework
• Minimum Viable Content Marketing - the podcast series

Ready for your next big launch? Then you need to tune into this episode! 

Launches, when following a prescribed format, can feel heavy, overwhelming, and complicated. And when you’re feeling overwhelmed, chances are you won’t bring the energy you need to your launch. That means low sales and likely feeling really discouraged about your results and business.

But you can still have a big (aka high revenue) launch while having fun in a simple launch that matches your personality and your prospective clients’ needs. TaVona Denise tells us how.

This conversation centers around four big things that every launch needs and TaVona walks you through what’s needed for each piece. And no, we’re not talking email sequences and flashy automation. We’re talking energy, taking care of yourself, building relationships, and more.

Mentioned in This Episode

• Take TaVona’s Launch Quiz to find out the best launch strategy for you and your business. 

About TaVona Denise

TaVona Denise is setting a new standard for how coaches launch and fill their group programs so they can help more people AND have the lifestyle they started the business for.  After having multiple 5 to 6 figure launches that left her exhausted and overwhelmed, she created the SIMPLE Launch Method to help fellow coaches crush their launch goals without burning out. 

TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want, and the voice behind the podcast, Coaching, and Conversations.

Knowing what content to create for your audience doesn’t have to be a mystery. You just need some time to do a little research to help you figure out what they need, what you need, and what you’re capable of creating content around.

Then, of course, you need a content strategy. But not before you do the pre-work.

This week on the podcast, I’m sharing three things to do before you take the time to create any content. Before that next social media post. Before you record your next podcast. Before you do that next video.

This week is part one of a 7-part series on minimum viable content marketing, the content that every business should have in their marketing strategy. 

Mentioned in This Episode

• Minimum Viable Content Marketing - the playlist
• Minimum Viable Content Marketing - the presentation
• The Easily Distracted Entrepreneur with guest Lisa Simone Richards
• Episode 134: They Ask, You Answer with Marcus Sheridan
• Episode 144: 6 Reasons You Need to Ask Your Audience
• Ask Your Audience Challenge
• Episode 138: Know Your Zones of Genius for Content Ease

What’s holding you back in business right now? Don’t like your voice/look, imposter syndrome, time, perfection syndrome, fear of haters? Maybe a few of these?

Video is one of the most powerful ways to show up online because you can really show off your personality and expertise at the same time. And video can be incredibly entertaining too!

Just ask the guest of today’s episode! I originally started following her because her camera confidence showed through and her videos were incredibly entertaining and educational. She really makes video look easy!

Shana Yurko knows what she’s talking about, and she’s even turned some really negative comments into fuel for future content. (What’s wrong with people that they send hurtful comments to others!?)

Tune into this episode as we talk outsourcing some of your video, what’s holding people back, how to be more confident on video, and the most important thing when creating video for your business. (It’s not killer editing skills or trendy Reels!)

Mentioned in This Episode

• Get Confident on Camera
• 5 Easy Instagram Reels Transition Tutorials

About Shana Yurko

Shana is a 12-year veteran video producer, photographer, brand-builder, and marketer who helps business owners grow their biz with content that stands out and creates connection.

You'll typically see her with a camera or a coffee in my hand…working in video production for 10+ years will do that to ya. She's produced, shot and edited video content for big brands like GoDaddy, Paramount Animation, Hydrafacial, InStyler, CBDistillery, and more.

Now more than ever, business owners are growing their income using platforms like Instagram - for zero dollars. And the crazy thing about it? It's easy when you break it down into a simple repeatable system.

Creating content should be simple, fast, and efficient. (Blame Shana's obsession on the years of planning 12-hour shoots scheduled down to the minute.) Bottom line... small business owners don't have time to waste on systems that aren't effective.

And you can use these systems to make all types of videos that convert followers to customers - even if they're uncomfortable on-camera and have never made a video before.

If connecting with audience members through some more personal, vulnerable content is something that you’re wanting to try…listen up! There’s an art to this process.

Simply sharing personal content is not something to jump into. It takes some thought and consideration to decide what to share and where. Like, why do you want to share it in the first place? 

This week on the podcast I’m giving you some of the questions I want you to ask yourself as you consider adding personal content to your marketing strategy. It’s not a bad thing to do, but there definitely is a right and wrong way to do it. So grab a pen and paper (or your tablet) and get ready to take some notes!

Mentioned In This Episode

• Take the LinkedIn poll!

You know that building relationships is important to grow your business, but with us all being online…and Facebook is no longer working as it used to…where’s a business owner to turn?

LinkedIn, of course! The original online professional networking tool, LinkedIn will help you cut through the political posts and the cute puppy pics and allow you to connect with professionals who can help you grow your business (and vice versa).

On this episode of the podcast, I’m chatting with Karen Yankovich, host of the Good Girls Get Rich podcast, about how to build authentic relationships using LinkedIn as well as how the platforms tools (both free and paid) can help you grow your business and your bottom line. Karen also shares some of the do’s and don’ts to using LinkedIn. Hint: What doesn’t work on other platforms probably won’t work on LinkedIn either!

Mentioned in This Episode

• Water That Money Tree

About Karen Yankovich

LinkedIn Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.

Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert LinkedIn Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche. Connect with her on LinkedIn!

Few things feel better than shutting down the computer before a much-needed vacation or at the start of a holiday break. As business owners, we deserve some time away so we can maintain some semblance of work/life harmony. Working around the calendar just isn’t healthy. 

But it’s also hard to take time away. We’re so afraid that something will break or an email will go unanswered (and we’ll lose that potential new project). 

Once we’ve convinced ourselves that yes, it’s okay to take some time away, we shut it all down. Which is fine, as long as you’ve planned ahead on your content.

Going dark online isn’t ideal as a business…for a lot of reasons. This week on the podcast, I’m sharing why you shouldn’t take a break on your content when you’re taking a break in business. And I’m also sharing how to plan ahead so you’re not sneaking in early morning content creation sessions during your vacation or holiday break.

Tune in now!

Mentioned in This Episode

• Episode 19: Yes, You CAN Take Down Time
• Free Batching Guide

I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management.

Listen in to hear how you can leverage AI to work on off hours (while no one is the wiser!), plan for a launch with a vacation smack in the middle of it, organize content in a way that makes sense to everyone on the team, and even how to get input on taking a road trip!

Even if you’ve avoided using AI on your content, it’s an incredibly powerful tool that you’re likely already using in your business! Listen in!

Mentioned in This Episode

• Get your Ultimate ChatGPT Guide!
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Want to sell more in 2022? It’s time to get your content marketing in order for the new year.

But before you start planning out your content, I want you to listen in to this episode. Because your content marketing probably doesn’t need a big overhaul; what you need is a few little changes or refreshes to make it 2022-ready.

We’re talking little things like showing up in the right places, talking to the right people (in the right way), letting go of the social media stress, and being inclusive of all your ideal audience members.

Listen in to this week’s episode and get ready to crush it in the new year!

Mentioned in This Episode

• Ask Your Audience Challenge

We have a lot on our plates, and there’s a lot to distract us. From life events to phone notifications to all the programs and offers we feel like we “need,” there’s no shortage of things to take us away from what’s important.

But what IS important to you right now? Hopefully it’s a little bit of life harmony. It is for me!

As this episode is being released, my team and I are days away from taking two weeks away from work. We had a plan going into this holiday season, it got sidetracked a bit, but then we buckled down to get it done.

Because we determined what was important.

That’s exactly what today’s guest, Amber Hawley, is talking about today: determining what’s important and making the right decisions to ensure you stay the course. And as a client who has first-hand experience in my team pushing to get everything done, this is such a meaningful conversation. You won’t want to miss it.

Mentioned in This Episode

• Avoiding Shiny Object Syndrome download

About Amber Hawley

Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. As host of the Easily Distracted Entrepreneur podcast, she supports ADHD {and ADHD-ish} business owners who live in Distraction City to overcome shiny object syndrome.

Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It’s about repeating your message in different ways and on different platforms and it’s not as difficult as it may seem.

This week on the podcast, I’m sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog.

But it all starts with knowing your goals and what your audience needs and wants. Without this important information, you won’t be able to create content in a way that makes sense or that leads your audience to your content or your paid offers.

Listen in to this dual case study of two of our clients and learn how you can make your own content creation just a little bit less overwhelming.

Mentioned in This Episode

• Episode 63: Staying Inside Your Zones of Genius
• Episode 138: Know Your Zones of Genius for Content Ease
• Quick Chat
• VIP Intensive
• Education Evolution
• Fit For Profit

Branding encompasses so much more than your logo, fonts, and brand colors. It’s also about your values, your core message, and what you believe in. And part of your branding could also be your unique niche.

This week on the podcast, guest Mallika Malhotra and I are talking about what this looks like and how to set boundaries so you’re only taking on ideal clients. We also talk about being more cohesive in your brand, creating the right culture in your business, and being more visible in a way that feels good to you.

As you start planning the new year in your business, this is a great episode to help you take a step back and really move forward more solidly.

 

Mentioned in This Episode

• Brand Attraction Society

• Episode 151: Leveraging Other Peoples Audiences

About Mallika Malhotra

 

Mallika Malhotra is an award-winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Content marketing is incredibly valuable in educating prospects and showcasing your expertise. It’s not always helpful in getting discovered by new people, especially if you’re not investing a lot of time and resources into your SEO.

Here’s the thing: Content marketing isn’t just about pushing content, like your blogs, podcasts, and YouTube videos, out into the world. There’s more to it than that, which I’ve talked about before.

On this episode, I’m sharing two easy things you can do right now to help boost your prospect list and breathe new life into your content marketing. They’re not quick fixes, but they do work when done consistently! Tune in now.

Mentioned in This Episode

• Forbes article: How Much Data Do We Create Every Day?
• Let’s chat!

You’re ready to hire a new team member...or are you? Hiring and onboarding talent into your business isn’t about putting out a job description and hosting really great interviews. Have you considered the prospect pool, attracting the right people, and the concept of “always be hiring”?

That’s exactly what you’ll learn on this episode, courtesy of Shelli Warren, team and leadership coach with BizChix Inc. She shares how to position yourself to grow your team and what a hiring project plan should look like. And she shares tips on how to onboard your new team members so you don’t scare them away—a lesson so many of us have learned the hard way.

If growing your business and your team are on your priority list for the new year, you don’t want to miss this episode!

 

Mentioned in This Episode

• Next Best Hire
• Leadership Lab
• BizChix: Letting Go of Control as You Grow
• BizChix: From Teacher to Six Figure Copywriter
• Stacking Your Team: How to Hire Again Despite Past Mistakes

 

About Shelli Warren

Shelli Warren is a team and leadership coach and the host of the BizChix sister podcast; Stacking Your Team.  At BizChix Inc. she leverages her 26 years of experience leading technical teams to deliver multi-million dollar projects for billion-dollar brands at Procter & Gamble Inc. to now help small business owners to hire, fire, and inspire an incredible team of high performers. Shelli is also known for her teaching style, her passion to inspire more women leaders, and her ability to say the right thing in delicate situations. She lives in Canada where she coaches BizChix clients across the globe and spends her Flow Fridays with her daughter Danielle, and grand-baby Ellie.

Stop trying to do it all! You do not have to be in “all of the places” to market your business effectively. And too many business owners sit paralyzed because they don’t know what to create, where to publish it, or how often.

If you’re a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of that visibility and marketing.

On this episode, I’m sharing the five (plus two!) things every business owner should think about (and publish) at a minimum. Yes, I said “should.” That doesn’t mean you have to, but I’d highly recommend it!

Tune in now!

 

Mentioned in This Episode

• Episode 57
• Episode 63
• Episode 134
• Episode 138
• Episode 144
• Episode 150
• Episode 152

We have all our own strategies for creating productivity in our lives: Pomodoro method, to-do lists (both digital and analog), time blocking, time tracking, you name it. And I’ve tried it all, to some success.

But rather than writing and rewriting your to-do list from day to day and week to week (you know who you are!), what if you had a true system to follow that ensured you got it all done so you could achieve work-life harmony?

That’s exactly what this week’s guest, Mridu Parikh, gives us the framework that we need to make that happen.

Tune in as she shares that framework in detail and how she makes it work in her business. She also shares how we can shorten that to-do list and simplify how we actually get the work done.

If you’ve been struggling with being productive and feel the stress of getting it all done, you need this episode!

 

Mentioned in This Episode

• Get on top of your giant to-do list in five easy steps
• Schedule a Quick Chat with Abby

About Mridu Parikh

Mridu (Mri-thu) is The Stress Squasher. As a productivity coach and founder of Life Is Organized, she has taught thousands of women business owners simple ways to wake up with a plan… take control of their distractions… and drop overwhelm with ease. Results include a 300% increase in billable time, 10 hours a week saved on emails, and multiple pant sizes shed through new routines.

Mridu is the author of the Amazon bestseller, Accomplish It, and the host of the Productivity on Purpose podcast. When she’s not wrangling a list or schedule, you can usually find this former professional organizer turned productivity pro with her two teens and one husband in Nashville enjoying a Malbec.

One of the best ways to keep in touch with your audience is through email marketing. (Nope, not social media posts.) Emails meet people right where they are--in their inboxes. But first, you need to get them on your email list.

If you don’t have a quality opt-in (also known as a lead magnet or freebie), go listen to episode 150 first. Then come back here as I share how to promote that opt-in. Because you can’t just create it and expect people to find it. You need to talk about that freebie and offer it to people again and again.

And I’m going to share with you some shortcuts on how to do that!

 

Mentioned in This Episode

• Episode 150: What Opt-in Do You Need to Grow Your Business?
• Client Journey eBook
• Ask Your Audience Challenge
• One Week to Your Welcome Sequence

Visibility goes well beyond publishing some podcast episodes or writing a few blogs. It’s about having a compelling message and sharing that message across multiple channels. And in 2020 and 2021, it’s also about navigating social justice and racial reckoning. Without it being something you simply check off your to-do list.

Let’s talk about what that looks like. Because there’s no shortage of business owners telling us that we “should” speak up and speak out (and I agree!) but no one is sharing the best way to do that. I’m so grateful that Lakesha allowed me to ask her some of those hard questions.

If you’re ready to get more exposure for your business while staying true to your messaging and beliefs, tune in now!

 

Mentioned in This Episode

• Episode 148: Creating Brand Awareness Outside of the Blog
• The Pieces of Pie Instagram post

 

About Lakesha Cole

Lakesha Cole is an author, advocacy influencer, serial entrepreneur, and self-proclaimed chaos coordinator.

With over ten years of experience in marketing and public relations, Lakesha is highly regarded for her ability to build powerful personal brands, increase visibility through the media, and ensure those who want a seat at the table get one.

Lakesha founded she PR at the intersection of her advocacy efforts, media expertise, and new life as a retired Marine spouse. As a longtime mentor to help women discover how to convert their interests and skills into a profitable business, she realized that she could focus her experience specifically on the empowerment and the rising influence of women. she PR amplifies the voices and communicates the stories of women-led thought-leaders looking for more freedom and creative expression with their messaging and public image.

In addition, Lakesha's business portfolio includes advocating for the military community and shedding light on the many challenges that military families face, most notably military spouse employment. As an Advisory Board Member for the Military Family Advisory Network, Lakesha worked with her home state Senator Tim Kaine (VA) on drafting the Military Spouse Employment Act, which was later signed into law by the President. She consults and serves as a partnership liaison in introducing companies and organizations to military talent and connecting military spouses and veterans to meaningful employment and entrepreneurship opportunities.

Lakesha holds a B.A in Journalism and a minor in Public Relations from North Carolina A&T State University and an A.A.S. in Fashion Marketing from Parsons, the New School for Design. Before starting her own business, Lakesha worked as the Public Information Officer for Stafford County Government, as a Program Analyst for Headquarters Marine Corps, and in Business Development for Fairfax County Economic Development Authority.

Lakesha has been featured by the Today Show, PBS, NBC News, Attn:, CBS This Morning, Fox & Friends, Black Enterprise, Military Families Magazine, Military Spouse, and Military.com.

Lakesha and her family currently reside in Tampa, FL.

I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already.

Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform.

And most of these can be leveraged to help you get more efficient and impactful with everything you’re doing online.

Listen in this week for a quick rundown of where you’re likely already using AI and where you can add it in for a more streamlined business.

Mentioned in This Episode

• Connect Chat
• Get your Ultimate ChatGPT Guide
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Every business needs an email list. Every. Single. One. Some (those who are trying to sell a lower-priced offer or a group program or a membership) need a larger list than others (those who are selling a higher-ticket offer to just a few 1:1 clients), but everyone truly does need a list.

There are a lot of ways to get people on your list; one of those ways is a quality opt-in. But a checklist isn’t actually a quality opt-in. Sorry not sorry.

Once upon a time, a checklist was an effective opt-in but not anymore. Your audience is looking for something more.

What’s a business owner to do? What will you use to encourage ideal clients to opt into your list?

Listen in and I’ll share some questions to ask yourself before developing anything and formats you can use to deliver exactly what your audience needs.

 

Mentioned in This Episode

• Episode 63: Staying Inside Your Zones of Genius
• Episode 138: Know Your Zones of Genius for Content Ease

Making adult friends is hard; trying to connect with already busy business owners feels insurmountable. It’s not! With the right strategy and a good dose of action, you can connect with the right people for your business.

On this episode of The Content Experiment Podcast, I’m talking with Amelia Roberts about how to make those quality connections and be really intentional about who you’re reaching out to (and who you’re having coffee chats with).

Amelia describes her Modified 25 version of the Dream 100 and why your business foundation is so important before you start connecting so it’s more sustainable.

Tune in and then start reaching out to people on your own list!

Mentioned in This Episode

• LinkedIn Live with Amelia
• Dream 100 & Dream Buyer Strategy
• Content Mastery Lab

About Amelia Roberts

Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant that quickly transitioned into marketing consulting. Student loans from nursing school and a desire for other income options inspired her to put a long time love of observing human nature, showing empathy and previous marketing expertise to work in new ways.

As a result of launching this business, Amelia was able to pay off student loans in under two years, reach new financial goals and be invited to present her marketing knowledge to multiple stages working with B2B clients, Government organizations and high achievers.

Now alongside other roles, you can find Amelia empowering under-recognized professionals to stand out and "get first dates" in business so that they can become pivotal players in industry shaping conversations all while nurturing and not neglecting opportunities that are waiting for them.

When she is not optimizing human potential, getting people ready to be truly seen and simplifying marketing, Amelia enjoys Bible reading and planning both real and imagined food tours.

Back when I started my business, blogging was the thing to do to build brand awareness. That and posting to social media. And while both are still valuable, neither gets the reach that they used to.

That’s why we need to think outside box and consider some strategies that can complement your blogging and social media presence. 

What are those strategies? That’s exactly what I’m talking about on this episode--along with the most important element to all of the strategies I list. And my guess is that you’re forgetting this one element!

Listen in today!

Mentioned in This Episode

• Client Journey eBook
• Episode 120: Knowing and Growing Your Client Journey
• Speak to Scale Podcast: How to Select the Right Speaking Topics for Your Business
• Episode 138: Know Your Zones of Genius for Content Ease
• Speak to Scale Podcast: How to Create a Content Strategy for Public Speaking

Every corner of the internet is filled with content. And in the small business world, it can feel really overwhelming to try to “keep up” with others. (Where are you going to find the time!?)

The truth is, you already have the time (if you use the right tools to help). Oh, and you don’t actually have to “keep up” with anyone. You do content your own way.

Today on the podcast, guest Melissa Morris is sharing her expertise as a project manager and operations consultant. We talk about why workflows are so important, why befriending the inbox search bar may not be the best idea, which CRM is best for your business size, why batching doesn’t work for everyone (including Melissa!), and so much more. We also discuss why Melissa’s favorite CRM is not mine at all. It was a friendly disagreement.

If you’ve been struggling with time around your content, be sure to tune in!

Mentioned in This Episode

• Save time creating content! Grab Melissa’s Automation Roadmap 

• Episode 129: Mapping Out Your Unpredictable Content

• Episode 73: Repurposing Content for Maximum ROI with Amy Woods

• Free Batching Guide

 

About Melissa Morris

Melissa Morris is a project manager and operations consultant for digital marketing and social media agencies. Using her 10 years of agency experience, Melissa helps agencies maximize their team, increase their productivity and increase profits.

Her T.A.P.P. Framework takes agency owners from disorganized and chaotic to streamlined and efficient so they can spend less time stressing about details and more time on agency growth.

Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation and heard on podcasts such as My Biz Bestie, Productivity Straight Talk and BizChix. Visit her website and follow her on Facebook, LinkedIn, and Instagram.

Do you love hearing the experiences of other business owners? I do! And I’m hoping you do too because today I’m sharing with you my journey through two full years of weekly (and more!) podcasting. Over the last two years, I’ve published 146 episodes, which works out to be 2.8 episodes per week. That’s a LOT of episodes. And things are going to change up a bit in Year Three of the podcast. 

In this episode, I’m sharing changes I’ve made, what I don’t like about podcasting, and some of the biggest wins and takeaways I’ve had over the years--most of which are very recent.

Curious? Then tune in! I’m excited to share this with you!

Mentioned in This Episode

• Episode 60: What a Year of Podcasting Does to a Business Owner
• Episode 100: The Content Experiment
• She Podcasts Live
• Ask Your Audience Challenge

Every stage of life has its challenges, especially when you’re trying to find balance and happiness. But speaking from experience, midlife is tough. There are so many life changes going on and honestly, you just want to feel grounded and like you’re fulfilling your life’s mission.

But how?

It takes work, and often it takes another set of eyes and ears on your thoughts and feelings. This is just one of the things I’m talking about with this week’s guests, Carmen Reed-Gilkison and Deirdre Harter.

If you’re feeling like you need a bit of a shift in life or business, this is the episode for you. And we’re talking about what to do in business to ensure you’re on the right track. Tune in now!

Mentioned in This Episode

• Episode 135: When Long-Term Content Planning Goes Wrong
• Optimize Your Online Business LIVE

About Carmen Reed-Gilkison and Deirdre Harter

Carmen Reed-Gilkison, whole person certified coach, and Deirdre Harter, CPA and business strategist, are the Co-Founders of Encore Empire.

Mission-oriented women over 40 hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world.

Carmen and Deirdre help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy.

With decades of combined entrepreneurial experience, they understand all aspects of business-building in the online marketplace. By combining their two areas of expertise Carmen and Deirdre have created a uniquely holistic approach to launching and growing businesses.

Women relate and interact differently at this age than their younger counterparts, and definitely different than men. Carmen and Dierdre believe in relationship marketing and that’s where women in midlife excel.

One of the biggest challenges business owners seem to face is knowing what content to publish for their audience. Are you one of the many who sits and stares at the computer screen, paralyzed into publishing nothing?

The solution? Ask your audience what they need and want! It’s truly that simple, and on this episode I’m sharing the six big benefits of surveying your audience.

So if you’re unsure of what content to create or you’re finding it difficult to get the results you you want on your content, tune in now!

 

Mentioned in This Episode

• Ask Your Audience Challenge - Live
• Episode 134: They Ask, You Answer
• Episode 57: Make Your Content About Your Audience, Not You

Like it or not, service providers have their own glass ceilings. There’s only so much time in the day to do spend offering your services to your clients. Eventually you’ll reach a revenue limit--there’s no more time in the day and it’s not possible to raise your prices more.

This glass ceiling is one of the big reasons why service providers choose to scale their businesses with digital products. It opens up more possibilities for creativity and revenue (and time freedom, if done right!).

On this episode of The Content Experiment Podcast, I’m chatting with Dr. Destini Copp, a business and marketing expert who helps business owners scale with digital products. We talk about where to start with digital products and her recommendations for how to offer a product that turns your customers into 1:1 clients.

Of course, the episode wouldn’t be complete without some discussion on where to get the digital traffic needed to make a product venture successful.

Tune in!

 

Mentioned in This Episode

• SCALE Your Business Summit
• Ask Your Audience live challenge

 

About Destini Copp

Dr. Destini Copp is a business and marketing expert who helps entrepreneurs scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work.

She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Course Creator’s MBA Podcast and the Creator of The OneClick MBA membership.

You can connect with Destini on her website, as well as LinkedIn, Pinterest, Facebook, Instagram, and Twitter.

Are you good at making decisions for your business? No matter what stage you’re in, it can be HARD. What if I do the wrong thing? What if what I decide to do is the wrong thing...and I need to shift? What if it costs me money?

And sometimes, this is such a challenge that we end up paralyzed. 

When you’re working from a strategic plan, decision-making is much easier to do. And on this episode of The Content Experiment podcast, guest Liz Watson is sharing how being strategic, measuring results, and making decisions all go hand-in-hand.

She also shares the impact of your personal life on your business, how to know what to stop doing, and why knowing your values is one of the best things you can do to support good decision-making.

Tune in now!

 

Mentioned in This Episode

• Content Mastery Lab
• The Ops Authority Podcast: From IT Project Manager to Director of Operations
• Episode 136: Creating Your Process, Strategically with Anne Hill
• Book a call with Liz!

 

About Liz Watson

Liz Watson, founder and operations strategist at The Impact Trail, serves small business owners that care about people, planet, and profit. She helps them map out strategies and measure metrics that matter so they can make the next right decision to optimize their business and ultimately make an even bigger impact in the world. Connect with her on LinkedIn or Facebook or visit her website.

How much do you outsource in your business? A little? A lot? Everything?

I don’t know many small business owners who outsource everything, but I do know some who outsource a lot. And while there’s nothing wrong with that at all (I outsource quite a bit too!), there’s something to be said for being able to do the work yourself too.

There’s nothing worse than needing something to be done--pronto--and not knowing how to do it or not having the right log-in access.

And I know, this is why SOPs are so important. But as the leader of your business, it’s also important to know what the work looks like, how long it takes, and what potential challenges might arise.

That’s exactly what I’m talking about on this episode of the podcast...why you need to be able to do the “grunt” work in your business. (And please listen in to hear what, exactly, I mean by “grunt” work. It’s not what you think!)

 

Mentioned in This Episode

• Ask Your Audience - Live!

Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money.

You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely replacing the human aspect.

This week on the podcast, I’m sharing some of my own favorite ways to use ChatGPT for my content creation on the podcast, social media, and more.

Mentioned in This Episode

• Robert Rose on Social Media Examiner
• Get your Ultimate ChatGPT Guide
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Are you hesitant to start your client work with a contract because you’re worried you might seem too aggressive or upset your clients? Creating a contract ensures your projects are well-defined, have boundaries, and establish mutual level integrity. Who wouldn’t want that?

Contracts and agreements are some of the pieces of content that we don’t really think about as content because they’re behind the scenes and only seen by a few people. But today we’re talking about contracts, copyrights, and legal protections in your business.

I’m chatting today with Tania Shah, a small business attorney and co-founder of In The Know Legal. Tania explains all things business protection—how to protect your personal finances, how to protect your time and boundaries, where breakdowns happen most often, and why you don’t need to copyright all your content.

Listen in!

 

Mentioned in This Episode

• Free Business Checklists
• In The Know Legal Affiliate Program
• Client Journey Ebook
• The Content Mastery Lab

 

About Tania Shah

Tania Shah is a Co-Founder of In The Know Legal, a new legal product company for women entrepreneurs. A serial entrepreneur and proud mom to her little rescue dog, Toothless Johnny (the Chief Dog Officer of all her endeavors), Tania takes pride in paving her way in the legal world. In addition to being a Co-founder at ITKL, Tania owns LawTutors, LLC (an all-women led education company to help law and bar students), Shah Law, PLLC (a business law firm focusing on mom-owned and women-owned businesses) and is a full-time law professor in California.  

To learn more about Tania, check out her website, Instagram, Facebook, or LinkedIn.

No matter where you look, you’re going to find messaging around all the things you should be doing in your business. Heck, I talk about it, too!

But the reality is that you need to weigh those “have-tos” and “shoulds” and decide what works for you in your business and your life.

Being a business owner is an amazing gift and challenge and I personally wouldn’t do it any other way. But in my conversation with Linsi Brownson, we talk about how there’s really no one right way to do business. And she gives you permission to allow you to look at business differently and embrace the way your personal life merges with your business.

As the world opens back up and we’re getting back to our old habits, let’s let go of the hustle culture and lean into the space and downtime that we all need.

Listen in!

 

Mentioned in This Episode

• Episode 123: Behind the Scenes of The Content Experiment
• Be Brilliant in Your Business: How to Make Content that Goes the Extra Mile
• Ultimate Business Clarity Meditation & Action Plan Workbook
• Join Maverick HQ

 

About Linsi Brownson

Linsi Brownson is a coach for creative entrepreneurs who want to say buh-bye to burnout and grow their business while enjoying their life.

As an entrepreneur in creative industries for 15+ years, she understands the unique pitfalls and possibilities of running a creative business. Linsi is a certified life and business coach who has helped dozens of perfectionists, people-pleasers, and busybodies alike, take charge of their energy and operations so they can create more and live better.

In addition to coaching business owners, Linsi hosts a podcast called “Be Brilliant In Your Business” where she shares insights on habits, productivity, and happiness.To learn more about Linsi, check out her website, Instagram, or Pinterest.

Coming up with content ideas can be tough, if you don’t know what to talk about. Sounds reasonable, right?

There are a lot of factors involved in developing your content ideas, including talking to your audience to find out what they need and want from you. But there’s work that you need to do on your end first, and that’s developing your own zones of genius.

Your zones of genius already exist, but you probably haven’t put them down on “digital” paper yet. In this episode, I’m sharing with you how to get those ideas from your head to the computer screen.

Getting really clear on your zones of genius can help you gain clarity in your business and your content and it will help your content flow in a way that you’re no longer tied to your computer.

Tune in now! And be sure to sign up for the free Ask Your Audience Challenge LIVE that starts on September 27!

Mentioned in This Episode

• The Big Leap by Gay Hendricks
• Episode 134: They Ask, You Answer
• Ask Your Audience Challenge LIVE

How many times have you visited someone’s website or Instagram page, and thought to yourself, “Wow, I love their vibe” or “They have a great personality?” What about the opposite? You're online trying to find the perfect person to hire or buy from, and everyone you come across looks the same. Bland. 

It’s really important that your online presence be truly YOU, which is exactly what today’s guest and I are talking all about. How to make your copy you.

Tracie Kendziora is the founder and creative voice of Okay, Okapi where she helps online business owners, coaches, and creatives write personality-packed copy so they can build a brand that reflects who they are—personality quirks and all.

Tune in to hear what Tracie has to say about creating different and fun copy—without going overboard.

 

Mentioned in This Episode

• Okay Okapi Spicy Headlines
• Client Journey Ebook
• The Content Mastery Lab

 

About Tracie Kendziora

Tracie is the founder of Okay, Okapi, where she helps online business owners, coaches, and creatives write personality-packed copy so they can build their brand online, create a rock-solid connection with their audience, and book more dream clients. Her sweet spot is working as a copy coach and editor to help her clients create totally unique brand voices and unboring content that connects more and converts better.

Follow Tracie on her website and check out her Facebook and Instagram.

Okay, we’re more than halfway through 2021, are you making steady progress toward your vision? Do you remember what your vision even is?

Life happens! Client work happens. Business happens. And it’s okay to change your mind and your direction if it aligns with where you want to go. The important part is knowing what you value and your vision.

Today on the podcast I am talking with Anne Hill, CEO of Hilltop Virtual Solutions and small business systems and operations expert. Anne shares with us how to identify and follow your values in business, and why it’s important to create a plan—even if you don’t stick to it.

Listen in!

Mentioned in This Episode

• Strategic Business Roadmap

• Client Journey Ebook

• The Content Mastery Lab
  
  

About Anne Hill

Anne Hill is CEO of Hilltop Virtual Solutions and small business systems and operations expert. Anne has a passion for helping small business owners have more confidence and clarity in the decisions they make. Anne is a certified director of operations and is driven by the bigger picture of things. She is committed and dedicated to helping small business owners understand the metrics in their business that allow them to make the right moves and the right times. Anne brings over 15 years of her corporate operations background as well as the experiences in her own business to help in the areas of processes, procedures, and team growth/hiring for small businesses. Anne implements strategies that are tested and proven to provide business owners a solid foundation in their business to successfully grow and scale. 

Learn more about Anne by visiting her website or find her on LinkedIn and Facebook.

Planning ahead is important. You know this. But there’s such a thing as too much of a good thing.

That’s right. Not all your content can be planned well in advance. In fact, I recommend that you’re only about 90 days ahead on most of your content.

Why’s that? Listen in! I’m sharing all the things that could go wrong or change over the course of your content plan. It’s a lot!

And what content can you plan well into the future for? Ah, well...you’ll have to listen in for that too!

 

Mentioned in This Episode

• Episode 7: How to Develop Your Content Ideas
• Episode 8: How to Create a 90-Day Content Plan
• Episode 63: Staying Inside Your Zones of Genius
• Episode 79: Leveraging Simple LinkedIn Strategies
• Episode 129: Mapping Out Your Unpredictable Content
• Episode 131: Balancing Your Life and Business
• Episode 132: What is the Intent of Your Content?
• Episode 136 - coming soon
• Episode 142 - coming soon
• Content Mastery Lab

I have to tell you that I am SO incredibly excited about today’s episode. I mean fan-girl level excited. 

Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed. 

After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the acknowledgments of Marcus’s book! His book has been hugely transformative for me and the way I run my business. 

Marcus outlines why answering your audience’s questions matters and shares his Big Top Five for how your audience relates to your content. I think you will have a couple of ah-ha moments. I know I have.

Tune in!

 

 

Mentioned in This Episode

• Episode 23: Are You Answering Your Audience (Book Talk)
• They Ask You Answer by Marcus Sheridan
• Client Journey Ebook
• The Content Mastery Lab

 

 

About Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus "One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc. He gives more than 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”.

Learn more at his website or by following him on LinkedIn and Twitter.

When you’re the one calling the shots in your business, it’s easy to make major decisions—quickly. But if your major decision is a launch, you have to think about your audience. You can’t just wake up one day and ask your audience to shell out their hard earned money just because you decided at the last minute you wanted to sell. 

You need to nurture them and allow them to grow to know, like, and trust you. Which can sometimes feel easier said than done. It takes a lot to take your audience on a journey with you and it behooves you to have a plan and be planned ahead.

Today I’m talking to Tasha Booth of The Launch Guild about all things launching, scaling, letting go, best practices and so much more. We talk about content, nurturing, staying in front of your audience, and best practices for your launch.

Tune in!

 

Mentioned in This Episode

• Amy Porterfield’s podcast with Tasha Booth
• 6 Pillars of a Successful Course Launch Project Plan
• My Client Journey Ebook
• The Content Mastery Lab

 

About Tasha Booth

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

Additionally, she mentors Virtual Support Pros (VAs, OBMs, & PMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.

To learn more check out Tasha’s website or follow her on Facebook and Instagram.

Why are you creating the content you’re creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next?

Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and your business. Because like everything, it’s unique to you and your vision.

Today on the podcast, we are talking about the intent of your content. Content isn’t about creating a quick conversion—it rarely happens that way. It’s about taking your audience on a journey and building a relationship. 

Download your Client Journey Ebook and tune in!

 

Mentioned in This Episode:

• Episode 120: Knowing and Growing Your Client Journey
• Client Journey Ebook
• The Content Mastery Lab

When was the last time you were scrolling through your social media, saw someone’s “quick” success, and immediately felt bad about your own business progression? All too often, right?

This episode is a great reminder to place value on fun, rest, and quality time as well as your business goals. Choosing to grow your business sustainably, puts you back in control of your lifestyle—and your bottom line. 

Today I’m chatting with Suzi Gray, brand strategist, copywriter, and founder of Captivation House. You’re going to love Suzi’s take on balance and building a lifestyle-led business. Suzi also shares her 5 Stages of Branding and we go into depth on laying the foundation and building the cornerstone—two things that I think too many business owners overlook, myself included.

Listen in!

 

Mentioned in This Episode:

• Trap Door Treasure Hunt
• Client Captivation Strategies
• Client Journey Ebook
• The Content Mastery Lab

 

About Suzie Gray

Suzi Gray is a business and marketing mentor for quietly-rebellious service providers who want to build a simple, spacious, sustainable business that captivates high-calibre clients on repeat. She lives on a charming little marina in the UK with her husband-to-be, her black and white cat, a bookshelf full of books she's yet to read, and lots and lots of snacks. 

To learn more about Suzi, check out her website or follow her on Instagram and Facebook.

Does AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they can make things easier, not replace us.

This week we start a four-episode series on using AI in your business - how to do it, why you’re already using it, and how it can help you streamline and save you time. 

But first, we need to talk about the ethics behind it, particularly when we’re talking about respecting the people who follow us and the privacy of people’s information. I’m not an attorney, but I do have some thoughts on this and so much more. Tune in now!

Mentioned in This Episode

• Episode 237: Embracing the Power of AI with Danielle LeFleur
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

You went into your business as a way to help and support other people. So many of the clients I work with have started their business from a personal passion, and a desire to make a positive change in peoples’ lives.

Today’s episode is different from any other episode I’ve done before. You may not recognize our guest, but he’s a master at online content. I discovered Paul Churchill last summer through his Recovery Elevator podcast. It was right around when I started my health journey and started toying with quitting drinking.

In this interview, we talk about the moment when Paul realized that the podcast was so much more than an accountability tool—it was a way to help others and, eventually, to grow a business. I invited Paul onto the podcast to share that your passion CAN become a business. 

As you’re listening, I would love to have you listen with the lens of...what’s your passion? Have you built a business around it? Because your audience is waiting for it! 

Tune in!

 

Mentioned in This Episode

• Café RE: Use the promo code OPPORTUNITY to waive the setup fee
• Alcohol is SH!T
• Podcasters Paradise
• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
• Johann Hari Ted Talks
• “Rat Park” Experiment
• Episode 61: Take Care of Yourself and Your Business with Allison Jordan
• Client Journey Ebook
• The Content Mastery Lab

 

About Paul Churchill

In 2006, Paul Churchill moved to Granada Spain where he purchased a bar. In the following three years he became dependent on alcohol, blacking out close to 7 nights per week. In 2009, Paul walked away from the bar hoping a geographical cure would curtail the drinking but continued to drink for another 5 years.  

In February 2015 Paul launched the Recovery Elevator podcast as an accountability tool to stay sober. Today, it's been over 5 years since Paul had his last drink of Alcohol and the podcast has surpassed 5 million downloads, and evolved into a private membership community with over 1,300 members from all over the world. 

Paul is the author of the best-selling book Alcohol is SH!T, has delivered two TEDx talks, was a featured speaker at My Brave in Los Angeles, and plans to continue eradicating the stigma surrounding alcohol and addiction.

Follow Recovery Elevator on Instagram and Facebook.

I know you think that mapping out content in your business is impossible because it’s so unpredictable. That may be the case for some of your content, but the truth is that having a plan for some of your content will open up so much space for the content that just pops up with no warning. And having a plan in place may just open up the door for more space for creativity.

Today we’re talking about that elusive content plan, that evades you because of the type of messaging you have. You feel like a consistent plan isn’t for you because what you create or the industry you’re in is just too unpredictable. Or maybe it’s YOU that’s unpredictable. 

Whatever it is, I want to share how to have a plan of action even when you feel like you just can’t plan anything.

 

Mentioned in This Episode

• Episode 63: Staying Inside Your Zones of Genius
• Episode 126: Benefits of Batching Content
• Content Mastery Lab

Instagram is an important part of a healthy online presence, but I miiiight have a few pet peeves when it comes to people posting Reels—only because it makes it really difficult for your audience to consume your message.

Today, we’re talking about Instagram with Monica Monfre—specifically Instagram Reels. Monica is a business coach and social media strategist who teaches female entrepreneurs how to launch their businesses while gaining visibility on social media.

Monica explains how to create Reels with your audience in mind and how to make your content pop. We’re also taking a deeper look at using your Clubhouse presence to grow your Instagram following. 

So if you love Reels or want to get started growing your Instagram following, this one's for you!

Listen in!

 

Mentioned in This Episode

• Free 3 Day Instagram Story Challenge
• Episode 97: How to Deliver Powerful Presentations with Mike Ganino 
• Episode 127: Using Clubhouse in Your Business with Annabelle Bayhan
• Client Journey Ebook
• The Content Mastery Lab

 

About Monica Monfre

Monica Monfre is a business coach and social media strategist who teaches female entrepreneurs how to launch their businesses while gaining visibility on social media. She’s helped hundreds of women, including teachers, business coaches, social media strategists, and mompreneurs launch their businesses and grow their followings on social media. Her work has been featured by Luminary (NYC), The Financial Gym and Girlboss as well as on numerous podcasts.

To learn more about Monica check out her website, Instagram, Facebook, and Twitter.