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TitreDateDurée
Post It Ugly20 Sep 202600:27:11

You know exactly what to say. You know how to record it. The video is shot, edited, and sitting in your Google Drive right now, and you still haven't posted it. That's the exposure gap, and the fix is two words: post it ugly.

In this episode I break down why your finished videos die of old age in a folder, why perfectionism is almost always fear wearing a nicer outfit, and the one rule that gets your content into the world. This is the final part of the series, and it's the one that actually makes you hit publish.

If you're a coach who keeps telling yourself the hook needs work or the brand isn't ready, this is the permission and the system to press post.

Here's what I get into:

  • Why "I want it more professional" is usually code for I'm scared to be seen
  • The five fears hiding inside the exposure gap
  • Why you build confidence by surviving the post, not by planning it
  • The 100-view rule that lowers the risk of hitting publish
  • The four-point checklist for post it ugly versus post garbage

I'm not telling you to throw slop at your audience. The opposite. This is about knowing the difference between an imperfect video worth posting and a lazy one that isn't, then shipping the first kind every single week.

So here's the takeaway. A beautifully edited video sitting in your Google Drive is worthless. Post it ugly, get real feedback, and get better in public. If you want the full system for turning that content into actual client conversations, that's Video Marketing Machine, and the full training is here: https://youtu.be/F3cHaH_H2w4

If you want to see the video for this episode, watch here: https://youtu.be/bKR-TDYARRU

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.

Follow Me:
 https://www.youtube.com/@KenOkazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:
 00:00 The Video Rotting in Your Google Drive
 02:41 The Exposure Gap and Its Five Fears
 05:35 The Stage, 500 Strangers, and a Made-Up Fear
 09:07 COVID, Bankruptcy, and Holding My Wife's Hand
 11:13 Post It Ugly, Get Feedback, Build Confidence
 16:04 Post It Ugly vs Post Garbage: The 4 Checks
 23:11 The Real Risk Is Staying Invisible


Do Only What Only You Can Do13 Sep 202600:21:01

Get the Gear List here: https://vmm-f52bja3.gamma.site/talking-head


Watch the full training for turning content into clients: https://youtu.be/F3cHaH_H2w4

Here’s why your content dies. 

It’s not that you don't know what to say. It's the giant gap between having the idea and actually getting it posted.

In this episode I break down the production gap, the pile of tiny tasks that quietly turns a coach into their own unpaid intern, and the system I use to cross it in 30 to 60 minutes a week. The one rule running through all of it: do only what only you can do.

If you're a coach who knows exactly what to say but still can't seem to get the video shot, edited, and out the door, this is the fix.

Here's what I get into:

  • My exact gear list, the simple phone setup I actually use (grab it free below)
  • The CHIEFS framework for framing a shot that doesn't look like a Zoom call
  • The goldfish method for nailing your lines with no memory and no teleprompter
  • The one-line-one-cut trick that makes a phone video feel edited
  • Why real delegation means handing off the task and the anxiety with it

I'm not telling you to get better at editing, captions, and file management. The opposite. This is about spending your time only on the thinking, the stories, and the recording, then letting the machine do the rest.

So here's the one thing to walk away with. Do only what only you can do, and build the system that gets your best ideas published without swallowing your whole week.

Grab my free gear list here: https://vmm-f52bja3.gamma.site/talking-head

And if you want the full system for turning content into clients, that's Video Marketing Machine, and the full training is linked below.

A lot of this one is visual on the video side, since I'm drawing out the production gap and demonstrating the framing. If you want to see it, watch here: https://youtu.be/F3cHaH_H2w4

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.

Follow Me:
https://www.youtube.com/@KenOkazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:
00:00 Do Only What Only You Can Do
03:42 The Production Gap Nobody Warns You About
09:17 Your Free Gear List (Remove Friction, Not Buy More)
10:54 CHIEFS: How to Frame Every Shot
13:05 The Goldfish Method for Your Lines
14:55 Shoot Edit-Ready
15:53 The Real Handoff (Don't Fake Delegate)
18:31 Do Only What Only You Can Do


Your Content Should Weaken Your Pitch06 Sep 202600:05:53

Watch this on Youtube: https://youtu.be/uCquIf6EXLM

Good content doesn't make your sales pitch stronger. It makes the pitch completely unnecessary.

In this episode I break down why the cringe you feel the moment your content turns into a sales pitch is your integrity telling you the whole approach is wrong, and the six-part system I teach my clients to fix it. The twist is that this episode runs that exact system on you while you listen, so you'll feel it work in real time.

If you're a coach, service professional, or agency owner who hates that jarring moment when a normal conversation flips into an infomercial, this is the reframe that makes hard selling obsolete.

Here's what I get into:

  • Why selling is about removing resistance, not adding pressure
  • The tower of resistance every prospect builds before they buy
  • The six P's and the exact objection each one removes
  • How to use proof without it turning into bragging
  • Why the right call to action is a gentle nudge, not a Truman Show moment

This isn't another high-pressure closing script. It's the opposite, and that's the whole point. By the end, the pitch doesn't feel like a pitch, because there's nothing left to push against.

So here's the question to sit with. What if your content's job was never to set up the pitch, but to make it unnecessary? If you want to see how this builds into a full client-getting system, I made a free training that walks through signing $12,000 to $30,000 clients without ads or hard pitching. The link's in the show notes.

A lot of this one is visual on the video side, since I'm knocking over an actual tower as I go. If you want to see it, click here: https://youtu.be/uCquIf6EXLM

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.

Follow Me:

https://www.youtube.com/@KenOkazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:
00:00 Good Content Makes the Pitch Unnecessary
01:39 Selling Is Removing Resistance
01:59 The Six P's That Topple the Tower
04:47 Why No Push Is Needed


Why Coaches Stay Stuck at $2701 Sep 202600:09:33

Watch the episode here: https://youtu.be/b9VyG-d5HHs

I've signed coaching clients at $12,000 to $30,000 without running a single ad or pushing anyone through a giant funnel. The shift that made it possible is something I first understood in a ten-seat sushi bar.

In this episode I break down why most coaches stay stuck selling $27 courses, and the counterintuitive move that lets you charge premium prices for your coaching. It comes down to one idea that feels wrong until you see it everywhere, from an 85-year-old sushi master in Tokyo to the biggest names in online coaching.

If you're a coach, consultant, or expert who knows your stuff but can't seem to get paid what it's worth, this is the reframe that changes how you package everything.

Here's what I get into:

  • Why 99% as good as Jiro doesn't get you 99% of his price
  • The $7,000 ticket I was sure would flop
  • The $100,000 lesson I learned as the customer
  • How Hormozi gives it away and gets richer
  • Why your intellectual property is worthless

This isn't about gating your best ideas behind another paywall. It's the opposite, and that's exactly why it works. I'll show you why giving away your mastery attracts the clients who want your access, not just your answers.

So here's the challenge. Take your single most valuable framework and ask what would happen if you gave it away. If you want help turning that framework into a high-ticket coaching offer, I made a comprehensive training that walks through the whole thing without a dollar of ad spend. Watch it next: https://youtu.be/F3cHaH_H2w4

A lot of this one is visual, since I'm drawing out the information-versus-access continuum. If you want to see it, click here: https://youtu.be/b9VyG-d5HHs

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.

Follow Me:
https://www.youtube.com/@KenOkazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:
 00:00 Most Coaches Don't Need Another $27 Course
 00:19 Jiro and the Ten Seats Nobody Can Copy
 01:47 The $7,000 Ticket I Thought Would Flop
 02:54 The $100,000 Lesson I Learned as the Customer
 03:57 How Hormozi Gives It Away and Wins
 04:59 Your Information Is Worthless (Here's Why That's Good)
 05:24 Information vs Access: The Continuum
 08:00 Give Away Your Best Framework


Viral Content Won’t Get You Clients24 Aug 202600:16:22

Watch this episode on YT here: https://youtu.be/2Se7iEBtWUo

Work with me here: https://thechosencoach.com/letstalk

I know brilliant coaches who post content that makes them look like a cheap copy of whoever happened to be trending that week. It's painful to watch.

In this episode I break down why the copy-the-outlier strategy quietly turns great coaches into forgettable clones, and the framework I use to build a content moat nobody can replicate. You'll get the three C's for finding stories only you can tell, plus the two bridges that turn those stories into clients.

If you're a coach, service professional, or agency owner who's tired of chasing clients and wants the kind who choose you, the ones happily paying $10,000 and up, this is how you become an original in a sea of copies.

Here's what I get into:

  • Why sophisticated buyers vibe-check you so hard
  • The three C's: cash, contacts, calendar
  • The relevance gap that kills good stories
  • The interestingness bridge for your brand
  • Story, transition, insight for your authority

I'm not handing you another template to fill in. You get the actual system I run for myself and teach my private clients, including the parts that still feel uncomfortable to post.

Here's your challenge. In the next 24 hours, find one story from your cash, contacts, or calendar, bridge it to a lesson your ideal client needs, and post it ugly before it feels ready. If you want help turning that into a full content system that makes you the obvious choice, you can work with me inside Video Marketing Machine: https://thechosencoach.com/letstalk

A lot of this one started as a visual breakdown, since I'm drawing out the triangle and the bridges. If you want to see it, search Ken Okazaki on YouTube: https://www.youtube.com/@KenOkazaki

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.


Follow Me:
https://www.youtube.com/@KenOkazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:
 00:00 The Coaching Copycat Crisis
 02:26 Your Content Moat: The Three C's
 09:36 The Relevance Gap
 10:14 The Two Bridges
 14:52 The Execution Hurdle: Post It Ugly


Get $10K Clients Without Chasing Trends17 Aug 202600:15:19

Watch the video here: https://youtu.be/zHm7oWMMh4Q

I can always tell when a coach is running the guru playbook. The views look great and the inbox stays dead silent.

In this episode I break down the guru playbook that keeps coaches sounding identical, why it quietly repels the high-ticket clients you actually want, and the Three C's system I use to pull an endless supply of content only you could ever make. It all comes from three places already sitting on your phone: your calendar, your cash, and your contacts.

If you're a coach, service professional, or agency owner pulling in views that never turn into clients, you're probably running the wrong playbook, and this is the fix.

Here's what I get into:

  • The guru playbook (find an outlier, steal the hook, let AI rewrite it) and why it's a slow race to the bottom
  • Why the clients who pay $10,000 or $20,000 actively avoid coaches who look like everyone else
  • The seven-word principle that turns you from a copycat into the source
  • The Three C's system for mining content only you could ever create
  • The mindset shift from reporting on what you're doing to teaching from what you've actually lived

This isn't a viral hack, and it probably won't make you go viral. It's the durable stuff that makes a coach impossible to copy, including the small embarrassing moments I now turn into content on purpose.

Here's your challenge. Pick one thing from your calendar, your cash, or your contacts that stood out this week, and turn it into your next piece of content. That single shift is how you stop chasing clients and start being chosen.

Want the full system that turns this into client-getting content? Watch this next: https://youtu.be/F3cHaH_H2w4

A lot of this one started as a visual breakdown on the video side. If you want to see it, click here: https://youtu.be/zHm7oWMMh4Q

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.


Follow Me:
Youtube: https://www.youtube.com/@KenOkazaki
Instagram: https://www.instagram.com/kenokazaki/
Facebook: https://www.facebook.com/ken.okazaki
Tiktok: https://www.tiktok.com/@kenokazaki1


Timestamps:
 00:00 The Content Hamster Wheel (Views, No Clients)
 00:34 The Guru Playbook and Why It's a Trap
 02:44 Say Only What Only You Can Say
 03:31 The Three C's System
 03:41 C1: Your Calendar Is a Content Goldmine
 06:36 C2: Your Cash Tells Stories Money Can't
 09:47 C3: Your Contacts Are an Endless Well
13:21 Two Paths: Hamster Wheel or Chosen Coach


The Perfect Week09 Aug 202600:23:38

Learn more here: https://urlgeni.us/youtube/IPX4Fe

Watch the video here: ​​https://youtu.be/alLqSJKaCIg

You can post every single week, do everything the gurus swear by, and still be completely forgettable. I spent years proving that one personally.

In this episode I break down the Perfect Week, the exact method I use to help coaches plan seven days of high-intent content in one short sitting. It runs on six simple messages called the six P's, a framework I picked up from my good friend Taki Moore, and it fixes what most coaches get wrong. They think they have a platform problem. Almost every time, it's a message problem.

If you're a coach, service professional, or agency owner who posts consistently and still hears crickets where the clients should be, this is for you. You don't need to make more content. You need to say something the right person actually remembers a week later.

Here's what I get into:

  • The Perfect Week method for planning a full week of content in one short session (my clients did theirs in about 25 minutes)
  • Why posting consistently can still leave you invisible, thanks to the sneaky outlier method
  • Why your message is the real asset and every platform is just a way to deliver it
  • Hand-to-mouth planning vs prepper planning, and the Goldilocks week that beats both for coaches
  • All six P's in depth: philosophy, problem, pain, person, plan, and proof

I'm not handing you a recycled guru framework or a wall of AI slop. You get the actual system, including the slightly embarrassing stuff I got wrong for years before any of it clicked.

Want to actually run the Perfect Week yourself?

A lot of this one is visual on the video side, since I'm drawing out the framework. If you want to see it, click here: https://youtu.be/alLqSJKaCIg

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.

Follow Me:
YouTube: https://www.youtube.com/@KenOkazaki
Instagram: https://www.instagram.com/kenokazaki/
Facebook: https://www.facebook.com/ken.okazaki
Tiktok: https://www.tiktok.com/@kenokazaki1


Timestamps:
 00:00 – Plan a Full Week of Content Without Burning Out
 01:00 – The Six P's at a Glance
 02:31 – Views or Being Remembered? (The Outlier Trap)
 04:36 – Stop Planning Platforms, Start Planning Messages
 06:56 – Hand-to-Mouth vs Prepper vs The Perfect Week
 09:46 – I Tested This Live: 95% Done in 25 Minutes
 11:11 – The First 3 P's: Philosophy, Problem, Pain
 16:01 – The Last 3 P's: Person, Plan, Proof
 22:04 – The Two Rules: Say and Do Only What Only You Can


2 Words That Built P90X03 Aug 202600:11:42

Tony Horton built a $200 million fitness empire on two words that are scientifically meaningless. I'd know. I finished his program twice.

I can still hear "muscle confusion" in my head ten years later, but I can't name a single exercise from that program. In this episode I break down the three-part formula that makes certain phrases impossible to forget, then show you how to use it to name your own offer so prospects repeat it back to you weeks after the call.

If you're a coach, service professional, or agency owner sitting on a great offer that nobody's buying, the offer is probably fine. The real issue is that nobody can repeat what you do back to themselves, and this episode fixes exactly that.

Here's what I get into:

  • The boring 1970s textbook principle Tony Horton quietly renamed to build a $200 million empire
  • Why he was a communicator first and a trainer second, and what that means for you
  • The three-part formula behind phrases like brain rot, imposter syndrome, and doom scrolling
  • The one element most people miss that turns a merely clever name into one nobody can shake
  • Why I named my own brand the way I did, completely on purpose

This isn't a vocabulary trick you can fake by asking ChatGPT for ten clever names. You get the actual formula plus the exact move I used on my own brand.

So here's my challenge. Figure out the "muscle confusion" of your business, the two words people could repeat back to themselves in the car on the way home. Nail that and you'll never have to chase a client again.

This one is visual on the video side, since I'm drawing out the three-circle formula. If you want to see it, search Ken Okazaki on YouTube. I'm @kenokazaki there and on Instagram.

New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen, so the next one lands automatically.


Follow Me:
https://www.youtube.com/@kenokazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1

00:00 The Phrases Living Rent-Free in Your Head 
01:01 Congress Got Hooked on P90X 
01:45 Tony Horton Was a Communicator First 
03:15 "Muscle Confusion" Isn't Even Real 
05:00 The Two-Word Trick Behind Every Sticky Phrase 
06:15 The Formula: Familiar, Unrelated, Charged 
08:00 The Kabul Bus and the Hotel WiFi Fix 
09:45 Name It So They Can't Forget It

I Hired A Viral Agency, Then Fired Them27 Jul 202600:14:20

👉Watch this episode on youtube: https://youtu.be/eF9GHZ5KxTY


I paid a top agency to turn my content into a viral machine. It worked. Views up, engagement up, comments up. Two months later I fired them.

In this episode I break down what happened when I handed myself over to one of the best viral agencies out there as if I were my own client, why I shut it down while the numbers were still climbing, and the only moat left in 2026 that AI cannot clone, deepfake, or copy. It comes down to two lines. Do cool stuff. Talk about it.

If you're a coach, service professional, or agency owner posting optimized content and quietly turning into a slightly shinier version of every other coach, this is your wake-up call. Winning the algorithm is easy. Being the one coach a buyer actually remembers is the real game.

Inside this video, you'll learn:

  • What happened when I hired a top viral agency to treat me like one of my own clients 
  • Why my best performing content was the exact reason I pulled the plug
  • Why the outlier-plus-AI strategy that worked six months ago is dead
  • The 100-year pattern of moats collapsing, from Hollywood triple-threats to Auto-Tune to the iPhone
  • What voice cloning and deepfakes in 2026 actually means for your business
  • The one moat AI still can't touch
  • My real moat, including the parts I spent years too embarrassed to put in any content
  • The pattern behind Alex Hormozi, Taki Moore, Chris Do, and Vinh Giang 

This is not another optimized guru framework, which is sort of the entire point. You get the actual experiment I ran on myself, plus the personal history I avoided talking about for most of my career.

If you made it this far, you already understand why this matters more than another hack. Hit subscribe and follow along, and if the podcast earned it, give it a like  so it reaches a coach who needs to hear it.


Timestamps: 
00:00 I Hired an Agency to Make Content as Me
01:33 It Performed Great. It Wasn't Me. I Fired Them.
02:11 Why the Outlier Strategy Became Dangerous Advice
03:36 100 Years of Moats Getting Destroyed
06:57 Deepfakes, Voice Cloning, and What's Left
07:17 The One Thing AI Can't Touch
07:38 My Actual Moat (a Cult, a Globe, and a Minivan)
12:01 Do Cool Stuff, Talk About It (Hormozi, Taki, Chris Do, Vinh Giang)


Follow Me:
https://www.youtube.com/@kenokazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Why Our Content Wasn’t Bringing Us Leads (And What We Changed)20 Jul 202600:11:51

👉Watch this episode on youtube: https://youtu.be/Trv5jZHG_fI


For the past year, I was making content… but not building momentum.

In today’s episode, I break down the honest mistakes we made creating content over the last year: posting consistently, doing all the right things, and still not seeing the business results we expected.

This isn’t theory. It’s the strategy shift we’re making right now 2026.

If you’re a service professional, coach, or agency owner trying to turn content into clients (not just followers), this episode explains what actually changed our approach.

Inside this episode, you’ll learn:

 • Why consistency alone doesn’t create growth
 • The hidden problem with chasing views and reach
 • Why discipline eventually breaks without systems
 • The difference between authority content and value content
 • How we’re restructuring content for momentum instead of output
 • The 3 types of short-form content we now focus on
 • How YouTube, email, and short-form work together as one system

This isn’t a polished guru framework.
It’s a real-time pivot — sharing what worked, what didn’t, and what we’re changing moving forward.

If you’re building a real business and want content to support it instead of distract from it, you’re in the right place.

Hit subscribe to follow the evolution as we build this system publicly.


Follow Me:
https://www.youtube.com/@kenokazaki
https://www.instagram.com/kenokazaki/
https://www.facebook.com/ken.okazaki
https://www.tiktok.com/@kenokazaki1


Timestamps:

00:00 – Why Our Content Strategy Needed to Change
01:39 – The Old Content Strategy We Followed
03:48 – Why Consistency Alone Wasn’t Enough
06:53 – Our New Content System for 2026


More Content Does not Mean More Clients13 Jul 202600:20:38

👉Watch this episode on Youtube: https://youtu.be/Mt4n2sIGgaM


Influencers chase views.

But for Coaches & Service Pros, winning with content means more clients.

This episode breaks down the system I use to turn winning content into leads without becoming a full-time influencer. If you already run a real business and your time matters, this is how you get ROI from content instead of vanity metrics.

In this episode you’ll learn:

• How to show up on camera with the right level of energy

• How to use short-form videos to generate leads

• The 3 pillars of winning content

• How to hook viewers in the first seconds without gimmicks

• Why comedians treat short gigs like labs and you should too

• How to judge content by leads, not views

When you learn to win with short-form, the rest gets a lot easier.

This episode shows you how to win with content without burning out or competing with influencers.

My focus here is simple: Small Audience, Big Impact

If that’s what you want, you’re in the right place.


Links: 

CustomGPT: https://vmm-f52bja3.gamma.site/3in3

Gear Guide: https://vmm-f52bja3.gamma.site/talking-head


Follow Me:

https://www.youtube.com/@kenokazaki

https://www.instagram.com/kenokazaki/

https://www.facebook.com/ken.okazaki

https://www.tiktok.com/@kenokazaki1


Timestamps:

00:00 Why Views Don’t Matter for Service Businesses

02:26 The Real Energy Problem Service Pros Face

04:31The 3 Elements of Winning Content

07:12 Simple Video Production Setup Anyone Can Use

13:55 How to Show Energy on Camera Without Feeling Fake

20:03 Authority Content vs Value Content

20:25 The 3-in-3 Framework That Hooks Viewers Instantly

23:08 Free CustomGPT + Gear Guide




The Dead-Simple Funnel That Turns Content Into Clients (Without a Big Audience)06 Jul 202600:08:53

👉Get the Dead Simple Funnel HERE: https://web.20xagency.com/dead-simple-funnel

👉Work with me here: https://videomarketingmachine.co/
👉Watch this episode on Youtube: https://youtu.be/dwJ5Is-VyY4


This is the exact system I use to turn boring view counts into real conversations and high-ticket clients.

Not viral. Not influencer nonsense. Just a clear path from content to sales.


I call it the Dead Simple Funnel.

In this episode, I’ll tell you how service professionals and coaches can stop posting random content and start using a system that quietly turns viewers into conversations, even with a small audience.


Inside, I break down:

• Why posting more content isn’t the answer

• The missing bridge between views and clients

• How to move people from watching to trusting you enough to talk

• How to set up your profile so it does the selling for you

• Why clarity beats reach every single time


If content feels heavy, chaotic, or exhausting, it’s not because you suck at it.

It’s because you haven’t got the right system.

This episode shows you how to install one that works without a big audience.

This podcast is for service professionals and coaches who want small audiences and big money.

If that’s you, hit like and subscribe.



Links: 

Dead Simple Funnel: https://web.20xagency.com/dead-simple-funnel


Follow Me:
https://www.youtube.com/@kenokazaki

https://www.instagram.com/kenokazaki/

https://www.facebook.com/ken.okazaki

https://www.tiktok.com/@kenokazaki1


Timestamps:

00:00 Why Content Feels Broken

01:34 What Content Is Actually For

02:27 The Dead-Simple Funnel

06:13 Why This Works

07:30 What to Do Next


The Content Capitalists Is Back. Here's What's Changing.06 Jul 202600:12:46

The Content Capitalists is back, and it's better. New episodes every Monday, and a real shift worth telling you about.

But first, let me explain.

I started this show to crack one question: how do you make a million dollars a year off the back of content? For 130-plus episodes I chased it with people actually doing it, operators like Dan Martell, Hala Taha, Taki Moore, and Anik Singal.

But here's what kept happening. People stopped asking about my guests and started asking about me. What am I teaching the clients paying me thousands a month? What's working right now? So that's exactly what you're getting. A lot more of me, handing you what I'm testing, teaching, and changing my mind about in real time.

This chapter is built for coaches and experts. Your problem was never a lack of information. It's trust. And trust is exactly what the right content builds. That's what we're digging into every single week.

Hit follow so every Monday's episode lands in your feed, then dive straight into the first solo episode. Let's go.

Note: A lot of this connects to what I publish on YouTube, where these ideas get the full visual breakdown. Search Ken Okazaki, or find me at @kenokazaki on YouTube and Instagram.


Follow Ken Okazaki at:
https://www.youtube.com/c/KenOkazaki
https://www.instagram.com/kenokazaki/
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw


Chapters:

00:00 – The Show Is Back, and It's Different
00:14 – Why I Started The Content Capitalists
05:08 – The Pivot: More Me, Fewer Interviews
08:34 – Who This Is For Now: Coaches and Trust


Jeni Hott’s $10M Secret19 Aug 202500:51:30

Think you need ads, funnels, or a massive social following to make millions online?

Jeni Hott disagrees, and she’s proved it!

She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose.

In this episode, Jeni reveals:

  • How she made her first $60,000 off a blog without knowing it 💸
  • The anti-funnel system that kept working for 17+ years 🔄 
  • Why going “invisible” can be the ultimate growth strategy 🕵️‍♀️ 
  • The hidden power of obsessively listening to your audience 👂 
  • Her rule for keeping business fun—and making it last 🎯 


If you’re tired of being told to post more, sell louder, and hustle harder, this is your permission slip to do it your way—quietly, strategically, and with zero burnout.

💥 Caution: May inspire you to delete your entire content calendar.

📌 Drop “INVISIBLE” in the comments if this hit different.
📌 Subscribe for more content that doesn’t require selling your soul.

#contentcapitalist #jenihott #digitalbusiness #onlineincome #passiveincome #kenokazaki #introvertfounder

Follow Jeni Hott at:
Website: https://jenihott.com/
Facebook: https://www.facebook.com/jenihott/
Instagram: https://www.instagram.com/jenihott/
LinkedIn: https://www.linkedin.com/in/jenihott/

Time Stamps:
00:00 This Episode Almost Didn’t Happen
00:35 She Made $10M Without Being Famous
03:42 How Blogging Quietly Beat Social Media
08:16 From Burnout to $60K in Her Sleep
17:14 Automate Your Content, Not Your Soul
21:34 The No-Funnel Strategy That Still Works
27:12 Her System to Scale Without the Hustle
28:07 Personal Crisis = Business Breakthrough
31:46 Intentional Brands Make More Money
35:11 The Pricing Mindset Most Coaches Miss
43:46 Coaching? Don’t Skip This Advice
50:26 What She’d Tell Herself 17 Years Ago


—

About Ken Okazaki

Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom29 Jul 202500:44:33

Most people would kill to get Gary Vee on their podcast.
Omar Zenhom did… and still barely scraped 400 downloads. His words? 
“That podcast was shit.”

But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still showing up three times a week, every week.

In this episode, Omar breaks down:
- Why his first show flopped (even with big-name guests)
- The soda-on-the-boardwalk trick that jumpstarted his growth
- What creators get wrong when trying to monetize
- His no-BS strategy for building real momentum
- How he bootstrapped a SaaS company and sold it (as a non-tech founder)
If you’ve ever felt stuck with your content, burnt out on “expert advice,” or tempted to copy someone else’s style—this one’s a wake-up call wrapped in humor and honesty.

🔥 Warning: May cause uncontrollable urges to start (or restart) your show the right way.

📌 Drop “20X” in the comments if you’re done playing small.
📌 Subscribe for more content that doesn’t suck.

#contentcapitalist #100mba #podcastfail #businesspodcast #saasfounder #kenokazaki #omarzenhom

Follow Omar Zenhom at:
https://www.youtube.com/@100mba   
https://www.instagram.com/omarzenhom/  
https://www.facebook.com/ozenhom  
https://www.tiktok.com/@theomarz  
https://www.linkedin.com/in/omarzenhom/  
https://x.com/TheOmarZenhom 

—

Time Stamps:
00:00 Quitting His Job—No Plan B
00:15 What a Failed Podcast Taught Him
03:18 How He Hit 130M+ Downloads
05:27 The Overlooked Skill That Drives Growth
11:05 How He Got Listeners Without Ads
23:08 Simple Tools That Actually Work
24:01 Building SaaS with Zero Coding Skills
24:50 Finding Tech Talent on a Budget
26:46 How He Pre-Sold a Product from Scratch
32:13 Avoiding Burnout as a Creator
36:23 A Smarter Way to Plan Your Year
37:57 How Free Content Builds Trust
40:22 The One Thing That Makes You Stand Out
42:55 The Question That Fixes Bad Content
43:46 Omar’s Final Challenge to You


— 

About Ken Okazaki

Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.

Follow Ken Okazaki at: 
https://www.instagram.com/kenokazaki/ 
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

The Man Behind $100M+ ECommerce SEO Success07 Jul 202501:06:30

This episode is for:

  • eCom brands struggling to rank & drive organic traffic
  • Business owners tired of overpaying for ads
  • Entrepreneurs looking for an SEO strategy
  • Brands ready to dominate Google search
  • Anyone serious about using SEO to drive sales

—

Meet Zack Franklin, Founder of SmartEcomSEO and the strategist behind eCommerce brands doing $40M–$100M a year.

While most businesses burn cash on ads, Zack helps big businesses on Google take control of their traffic, and turn SEO into a high-performing revenue engine.

At SmartEComSEO, he and his team publish 3,000+ high-ranking content pieces per month, helping brands like Kikron ($150M+) and Mom Cozy ($400M+) explode their sales.


Topics include:

  • Why Amazon sellers are moving to Google (and making millions doing it)
  • The SEO strategy that took an eCom brand from $40M to $100M+
  • Zack’s system to scale FAST using content

🔥 If you’re looking to grow your eCom business, don’t miss this interview.

📌 Want to work with my agency? Comment “20X” below and let’s talk.

📌 Subscribe for no-BS content marketing strategies.


Follow Zack Franklin at:

https://www.smartecomseo.com/ 

https://www.linkedin.com/in/zackjf/ 

https://www.facebook.com/zackjf


—

Time Stamps:

00:00 How Does AI Content Compare?

00:40 Welcome to the Content Capitalists Podcast

01:35 Zach's Background in E-commerce and SEO

02:18 The Importance of SEO in E-commerce

05:29 Google's Changing Landscape

09:23 SEO Strategies and Techniques

10:15 Client Success Stories and Challenges

13:05 SEO for Different Business Models

26:53 Keyword Research and Competitor Analysis

34:11 YouTube and SEO Integration

38:07 The Power of Google Ads

39:22 Creating Effective MVP Models

42:28 The Impact of AI on SEO

45:31 Hiring the Right SEO Expert

54:12 These SEO Strategies Don’t Work Anymore

01:02:05 China’s Edge In Business

01:03:38 Final Thoughts and Takeaways


— 

About Ken Okazaki

Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/ 

https://www.youtube.com/c/KenOkazaki

https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251

https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw


Content Capitalists YouTube 


From 0 to 11K+ Subscribers - The Content Strategy That Works10 Jun 202500:19:40

This episode is for:

  • Podcasters ready to make the jump to video
  • Entrepreneurs wanting to grow their brand with video
  • Content creators struggling to build a sustainable system
  • Creators tired of YouTube “hacks” that don’t work long-term
  • Anyone serious about building a brand 

This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube.

He knew one thing: video is a different beast.

For over 10 years, Omar built a wildly successful podcast with millions of downloads. And if that sounds like an exaggeration, go ahead and Google "top business podcasts" and see where his show ranks.

That’s where my team at 20X Agency stepped in and took Omar from podcast-only to a full-fledged YouTube brand with a proud 11K subscribers (and counting), and scale his content on all major social media platforms without burning out!

Key takeaways from this case study:

  • The YouTube shift: Why podcast and video audiences behave differently
  • Content strategy upgrades: How Omar refined his delivery for video
  • How to grow your audience while keeping your workload manageable
  • Omar didn’t rely on viral gimmicks. He built a streamlined content machine that works.


If you’ve been looking to actually grow on Youtube, have a watch at this interview

📌 Want to work with my agency? Comment “20X” below and let’s talk.

📌 Subscribe for no-BS content marketing strategies.


Follow Omar Zenhom at:

https://www.youtube.com/@100mba   
https://www.instagram.com/omarzenhom/  
https://www.facebook.com/ozenhom  
https://www.tiktok.com/@theomarz  
https://www.linkedin.com/in/omarzenhom/  
https://x.com/TheOmarZenhom 

----

About Ken Okazaki

Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.



Follow Ken Okazaki at: 
https://www.instagram.com/kenokazaki/ 
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw


https://www.youtube.com/@contentcapitalists

2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener10 Feb 202500:26:41

This episode is best for:

  • Coaches drowning in inconsistency
  • People who dream of running a business from anywhere 
  • Moms rebuilding after burnout
  • Those who hate vague marketing advice
  • Anyone sick of trading time for money

---

This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits.

We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work less while earning more.

Sarah’s “boring” systems let her work 3 days a week while her business earns cash. If you’re still “hoping” your content works, her $42K ad ROI story will hurt (in the best way).

–-

Key takeaways:

  • Effective Content Marketing: How Sarah 40X’d her Instagram DMs.
  • ROI or GTFO: The investment that turned $2k in ads into $42k in sales by using a simple system
  • Trust ≠ AI Avatars: Sarah’s techniques in filming content that 5X’d her engagement.

Follow Sarah Greener at:

https://www.instagram.com/sarahgreenercoach/
https://www.facebook.com/sarah.greener.125
https://www.linkedin.com/in/sarahgreener/
https://www.tiktok.com/@themoxiemovement
https://themoxiemovement.com/ 

#worklifebalance #mompreneurs #timemanagement #passiveincome #businessmoms

---

Time Stamps:

00:00 Welcome to The Content Capitalists Podcast
00:34 The Secret Struggle of Coaching That No One Talks About
01:00 Chaos to System - How Did Sarah Do It?
01:17 Her Coaching Story is UNEXPECTED
04:30 Sarah’s Christmas Day Realization That Led to a Breakthrough
06:44 The Trap Most Coaches Fall Into and How to Escape It
10:00 Content Creation Overwhelm? This Simple Fix Changed EVERYTHING
14:32 These Results Were Unbelievable Until I Saw It Myself
20:38 The Future of Coaching is Here
22:43 Overwhelmed? Here’s The One Thing You MUST Do

---

About Ken Okazaki

Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.

Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

Built A $100M Business (Then God Spoke!) | Taylor Welch30 Dec 202400:21:31

Is it just me, or is the whole internet marketing game starting to feel a little soulless?

We’re in luck because today, I'm talking with the legendary Taylor Welch.

After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his company faced scrutiny from the Federal Trade Commission (FTC).

Taylor has made millions, lost millions, and found something way more valuable along the way: his purpose.

We're talking about the stuff most marketers are too afraid to touch.

This episode is for you if:

  1. You're tired of the hustle-and-grind mentality and crave more meaning in your business.
  2. You're curious about the role of spirituality in entrepreneurship.
  3. You’re ready to show vulnerability in building a badass brand.

We're talking about massive success, FTC investigations against his business, and a spiritual awakening that changed everything for him.

Taylor shares lots about his wild ride, and trust me, you won't want to miss this.

Hit that play (and subscribe) button and let's get into it.

#business #entrepreneur #motivation #success #inspiration #mindset #money #marketing #christianity #faith #god #prayer #spiritual #testimony #purpose


Follow Taylor Welch at:

https://taylorawelch.com/
https://www.instagram.com/taylorawelch/
https://www.facebook.com/taylorawelchprofile/
https://www.youtube.com/@TaylorAWelch

Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Content Capitalists YouTube

Turning Cringe into Cash | Rachel Pedersen23 Dec 202401:07:42

I don’t often have a repeat guest on my podcast, but when I do… it’s someone truly EPIC and Rachel Pedersen definitely qualifies.

Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title of the “Queen of Social Media”.

In our conversation, we talk about the stuff nobody tells you: cringy moments, flops, and what it takes to build an 8-figure business without losing your mind (or sense of humor).

Rachel and I covered topics like the realities of coaching and agency work, & she even gave me a hint on what’s coming up next for her.

Rachel’s truly not just “building a business.” She’s creating movements, challenging norms, and proving that the best success stories are the messy ones.

Topics include:

🤯 Rachel’s unfiltered journey from $15/hour gigs to $100K+ contracts.

🧠 Why sharing your awkward truth is the ultimate connection hack.

🔥 Her bold move to learn coding and take down overpriced software giants.

Rachel doesn’t play small, and this chat is a wake-up call for anyone tired of fake hype and shortcut promises.

Stay till the end for Rachel’s tactical breakdown on creating an insane amount of content without burning out.

Press play and let’s dive in. 🎧


#ContentCapitalist #RachelPedersen #SocialMediaGrowth #Entrepreneurship #BusinessSuccess


Follow Rachel Pedersen at:

https://rachelpedersen.com
https://www.instagram.com/themrspedersen
https://www.tiktok.com/@themrspedersen
https://www.facebook.com/the.mrs.pedersen
https://www.linkedin.com/in/themrspedersen/

Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Content Capitalists YouTube

$100K/Month Tiktok Live Selling?! | Jared Mortensen16 Dec 202401:01:39

This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring.

Jared’s gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's underwear.

As the Founder of Real Men Apparel Company (RMAC), Jared is on a mission to bring inclusive sizing and actual comfort to the world of men’s underwear.

We're talking about a lot more than just fabric and stitching, guys. This is also about finding your edge, overcoming risks, and learning how to grow smart, not fast.

Plus, he’s sharing his huge success on TikTok and how he did it.

Here's a sneak peek of what's inside:

  • Why size inclusivity in men’s underwear is a BIG deal (literally!)
  • The "twig to berry ratio" and why it matters
  • Jared’s top reasons: why TikTok & why now

So get comfortable and hit that play button. This episode with Jared will inspire you to shake things up and show you that your “crazy wild idea” might be your next big hit.

#business #ecommerce #startup #businessgrowth #smallbusiness #businesstips #tiktok #tiktokmarketing #tiktoklive #livestreaming #socialselling #tiktoktips #tiktokshop #menswear #apparel #marketing #digitalmarketing and #contentcreation #tiktokshop


Follow Jared Mortensen at:

https://rmac.store/
https://www.linkedin.com/in/jaredmortensen
https://www.instagram.com/real_men_apparel_company/
https://www.tiktok.com/@real_men_apparel_company
https://www.facebook.com/RealMenApparelCompany


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Content Capitalists YouTube

Sales Is NOT About Selling | Kris Cochrane09 Dec 202400:52:32

Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They’re here this week to unpack with me their unconventional (but highly effective) sales strategies.

As partners behind Beyond Closers and The Remote Sales Institute, they’ve built hundreds of connections and created a system for a sales experience that feels like anything BUT a sales call.

Other topics we include:

  • Why hiring based on potential is a recipe for disaster (and what to look for instead)
  • Why “freestyling within a framework” is the key to authentic sales conversations
  • The ONE SECRET to their success as business owners and as a couple

Plus, they hit me with a mind-blowing question that every entrepreneur needs to ask themselves.

Click that play button and let’s get started.

Follow Kris and Sharni at:

https://beyondclosers.com/
https://remotesalesinstitute.com/
https://www.instagram.com/kriscochrane/
https://www.instagram.com/sharni_campbell/
https://www.facebook.com/kriscochrane.profile
https://www.facebook.com/sharni.campbell.9

Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Content Capitalists YouTube

The Secret Sales Tactics of the Most Successful People | Vanessa Horn02 Dec 202400:41:46

In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart.

Over $100M sold. Zero manipulation. 100% human.

Yes, you read that right—over $100M.

Her approach isn’t about flashy scripts or aggressive pitches, but emotional intelligence, building real connections, and creating psychological safety for clients.

More of what we cover:

  • How to use emotional intelligence in closing sales (no reading off scripts)
  • Vanessa’s C.L.A.S.S.Y sales framework and why it works
  • How to shatter the most persistent roadblock in sales

And here’s a BONUS: Vanessa takes us through a sales call in a raw, unscripted role-play. In fact, I found something to implement immediately that got me tangible results in my next sales call.

If you’ve ever dreaded a sales call, Vanessa will change your entire approach. Watch now.


Follow Vanessa Horn at:

https://www.theclassyclose.com/
https://www.vanessahorn.com/
https://www.facebook.com/VanessaHornSuccessCoach/
https://www.instagram.com/vanessahorn/
https://www.youtube.com/user/vanessahorn123
https://www.linkedin.com/in/vanessahorn/


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Creating Content That Sells | Laura Higgins26 Nov 202400:58:54

People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.

In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.

We also covered:

  • How rebranding transformed her business in 1 year
  • The ONE thing she focused on that helped her business triple in size
  • What “main character energy” means for YOUR brand

Plus, Laura shares her one question that will transform how you approach content creation.

You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.


Book mentioned by Laura Higgins:

Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP


Follow Laura Higgins at:

https://www.instagram.com/laurahiggins
https://laurahiggins.com
https://www.youtube.com/@laurahigginsofficial
https://www.facebook.com/lalasocialclub.co/
https://au.linkedin.com/in/lauramelodyhiggins


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

7-Figure CRM by ‘Accident’ | Jenna Larson19 Nov 202400:48:56

Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.’ 🤯

Leaving her corporate job was just the beginning. Jenna saw a need in the online business world for a CRM tool designed for social media—and she went after it.

Today, GroupTrack CRM is the go-to for coaches and entrepreneurs looking to turn social engagement into steady income, bringing in millions in revenue.

In this episode, we get into:

  • The “yellow car” method to pinpoint high-converting leads on social
  • Social strategies that promote connection over automation in an AI-driven world
  • Not being afraid to go back to zero, to get it just right

What started as an “impossible” idea is now a powerful tool, showing Jenna’s belief that building relationships with people beats any direct sales push.

And the best part? She did it all without spending a dime on ads, and instead stuck to only organic growth.

Hit play now.


Follow Jenna Larson at:

http://www.grouptrackcrm.com/
https://www.facebook.com/GroupTrackCRM
https://www.facebook.com/groups/GroupTrackCRM/
https://www.facebook.com/jenna.d.larson
https://www.instagram.com/jenna.dubois.larson/
linkedin.com/in/jenna-larson-41659827


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

The $80K/Month Side Hustle | Sean Ferres12 Nov 202400:50:14

When your side hustle makes $80K a month, is it still a "side" hustle? 🤔

Sean Ferres dropped out of engineering school to become a full-time music producer & DJ, playing gigs on hot air balloons and yachts, and chased his music dreams. But passion doesn’t always pay the rent.

He turned to copywriting and funnels, & had an instant knack for it, but it was when he started coaching other copywriters that he went from scraping by to making $80K a month!

In this episode, we talk about:

  • How Sean scaled to $80K a month with a side hustle.
  • Funnels, copywriting, and the real cash flow strategies most coaches get wrong
  • Funnel secrets that drive consistent cash flow

Sean’s story is living proof that you can can excel at more than one passion, and make bank while you’re at it. Hit play.


Follow Sean Ferres at:

https://www.instagram.com/seanferres/
https://www.instagram.com/bigmoomusic/
https://www.youtube.com/@bigmoomusic
https://www.facebook.com/seanferrespersonal
https://www.facebook.com/bigmoomusic
https://www.youtube.com/@seanferres
https://open.spotify.com/artist/6kibRmkPunppTddl6kgvNe
https://music.apple.com/ph/artist/bigmoo/1186847599


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Black Belt Turns Digital Marketer | Cris Rodriguez05 Nov 202400:48:41

Turning a passion into profit isn’t easy, especially if your passion involves Jiu jitsu mats over marketing dashboards. But there is one CEO who’s cracked the code for martial arts school owners, helping them grow their businesses in a uniquely challenging market.

After building her own martial arts school, Cris Rodriguez realized that digital marketing and organic social media could make or break a business. Now, with her agency GrowPro, she’s on a mission to help martial arts school owners grow without getting lost in the tech.

We cover:

  • Turning a side hustle into her main hustle… that took over!
  • How Cris had to face her fear of LIVE video
  • How her authenticity as a "Tomboy" led to controversy, then virality

Cris’s story will make you think twice about what’s possible with a little grit and the ability to pivot when needed. Hit play now.


Follow Cris Rodriguez at:

https://www.growproagency.com/
https://www.instagram.com/crisleerodriguez/
https://www.facebook.com/CristinaLeeRodriguez
https://www.linkedin.com/in/cris-rodriguez
https://www.youtube.com/@GrowProAgency


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Vulnerability: Your Superpower | Travis Cochran28 Oct 202400:39:24

Every entrepreneur knows this feeling—running a business is like carrying the weight of the world on your shoulders.

And when that weight piles on? Anxiety’s right around the corner, ready to mess with your head and your hustle. That’s where a mental health coach can make all the difference.

Travis Cochran knows firsthand what it’s like to battle those demons. After stepping away from a promising pro rugby career, he spent the next 10 years mastering how to handle stress, anxiety, and fear.

Now, he’s using what he learned to help entrepreneurs and young people who are facing the same challenges in his podcast ‘The Technician’, now a top podcast show in Australia.

We also talked about:

  • How anxiety can sabotage your success—and how to knock it out
  • How podcasting helped Travis build a powerful network and business he didn’t see coming
  • Why authenticity in your content is the ultimate advantage

Get ready for a raw, real, and relatable chat about the mental side of entrepreneurship. You’ll thank us later.


Follow Travis Cochran at:

https://www.instagram.com/thetechnician__/
https://www.instagram.com/thetechnicianpodcast/
https://www.facebook.com/traviscochran1112
https://www.linkedin.com/in/traviscochran360/
https://www.youtube.com/@thetechnician33


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

1 Mistake Cost Him a $30M Business! | Anik Singal21 Oct 202400:52:48

Most marketers don’t realize they’re just one FTC crackdown away from losing it all.

Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC investigation. In this episode, Anik pulls back the curtain on the devastating compliance blunders that nearly took him out and busts the myths around FTC compliance that could be putting your business at risk.

Here’s what we cover:

-The marketing missteps that make you a target for the FTC (are you guilty?)
-What your compliance lawyer won’t tell you, and yes, it can hurt you
-The ONE question you should never ask on a sales call!

After facing the FTC fire and clawing his way back, Anik's now sharing his hard-earned wisdom with “Don’t Say That” — your essential guide to avoiding legal landmines in marketing.

Learn from his mistakes so you don’t have to make your own.


Follow Anik Singal at:

https://www.complily.com/
https://www.linkedin.com/in/aniksingal/
https://www.instagram.com/anik/
https://www.facebook.com/AnikSingalcom
https://www.youtube.com/@AnikSingal

Anik’s Book: “Don’t Say That”

https://ww.dontsaythat.com/go/


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

$50M Sales Strategy | James Sackl14 Oct 202400:42:19

Behind every multi-million-dollar business, there’s a strategist pulling the strings.

For Sales Sniper, that’s James Sackl. He’s not the one in the spotlight, but he’s the guy behind the scenes making sure every move is calculated, intentional, and backed by real data.

In this episode, James breaks down how his work with Sales Sniper & 7th Level was the secret to reaching $50M in combined revenue.

His strategies: focusing on testing assumptions to avoid bad investments, scalable systems and making sure each company decision is based on market research and solid data.

We also covered:

  • Why most strategies fail
  • How to avoid making disastrous decisions based on assumptions
  • The power of data-backed decision-making

So if you’re serious about building a business that lasts, you’ve got to hear from this episode. Click play and start scaling with precision.


Follow James Sackl at:

https://www.facebook.com/james.sackl.3/
https://www.instagram.com/salessniper_
https://www.salessniper.net/


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Scale to 7 Figures with SEO | Damon Burton07 Oct 202400:44:07

Most people give up on SEO too soon because they don’t understand why it takes time. But Damon Burton, Founder of SEO National, has a different approach. He knows that SEO is a long-term play that pays off in a big way.

Damon’s helped clients like Tony Robbins and Russell Brunson grow their online presence through strategic SEO, and in this episode, he explains why it’s worth sticking with it.

We talk about:

  • Why SEO is a long-term investment that pays dividends, and why shortcuts never work
  • How Damon builds trust with clients by being transparent about SEO timelines and strategies
  • SEO vs. social media marketing

If you’re tired of chasing quick-fix marketing tactics that don’t deliver, this episode is going to change the way you think about SEO.


Follow Damon Burton at:

https://www.instagram.com/entrepreneurdamon/
https://www.linkedin.com/in/damonburton/
https://www.seonational.com/
https://www.damonburton.com/
https://www.facebook.com/damon.burton


Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Systems that Grow to $1M | Ernesto Mandowsky30 Sep 202400:43:11

Most business owners aren’t even scratching the surface of what tech can do.

In this episode, Ernesto Mandowsky unpacks how simple systems can turn your small business into a million-dollar machine!

Ernesto, Founder of Million-Dollar Machine (MDM), coaches service-based businesses to stop running on chaos and start building systems that generate 7-figure revenue.

We also talk about why business owners need to stop ignoring tech and start using it to scale faster and smarter. How to automate the daily grind and focus on growth The power of systems to create consistent, predictable revenue Why most business owners are underusing tech and how to fix that

Want a business that runs itself and scales to a million dollars?

Hit play now.


Follow Ernesto Mandowsky at:
https://www.linkedin.com/in/ernestomandowsky/
https://www.themilliondollarmachine.com/
https://www.instagram.com/mdm.ernesto/
https://web.facebook.com/emandowsky

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Treat Content Like A Pro Athlete | Tony McAleavey23 Sep 202400:49:52

Who you surround yourself with matters.

That’s according to Tony McAleavy, an ex-firefighter turned viral fitness coach, who built a 7-figure business and gained over 1M followers in just 12 months.

In this episode, Tony unpacks the mindset and strategies that took him from flatlining to dominating Instagram, proving that success isn’t about luck but about the people you have in your corner and the consistency you bring to the table.

We hit on:

  • How to grow fast and stay authentic
  • The game-changing power of the right support system
  • Why going viral isn’t about luck but about consistency

If you want real strategies, this is the one. Watch now.


Follow Tony McAleavey at:

https://www.instagram.com/tonymcaleavey
https://www.youtube.com/@tonymcaleavey911
https://web.facebook.com/tony.mcaleavey
https://web.facebook.com/tonymcaleaveyfitness
https://www.tonymcaleaveyfitness.com/
https://www.tiktok.com/@tonymcaleavey

Follow Ken Okazaki at:

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

You Need To Be More Selfish if You Want To Succeed | Toby Morrison16 Sep 202400:15:56

Build a million-dollar business + change lives = 100% possible and without burning out!

I sat down with Toby Morrison, of CFS Health. What started as a solo coaching gig is now a global business helping people in 65 countries recover from Chronic Fatigue Syndrome.

In this episode, we dig into what Toby focused on in order to grow and sustain his business: 

  1. Leadership
  2. Long-term thinking
  3. Watch the episode to find out…

Ready to stop chasing trends so you can earn big?

Follow Toby Morrison at:
https://www.instagram.com/tobyjmorrison/
https://web.facebook.com/itstobymorrison
https://www.instagram.com/cfshealth/
https://www.cfshealth.com/

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

$2M Agency Growth Strategy | Austin Schneider09 Sep 202400:49:51

Want to bank $200k/m as a videographer or agency?

I sat down with Austin Schneider, Founder of AgencyU. He was a video guy, lugging all the gear and pressing “record” for his clients. 

Now he’s completely systematized his business, scaled it up to $2m+ per year, and hired a CEO to run it for him.

He did that so he could spend his time coaching other business owners and duplicating his systems into their businesses.

Three things he’s obsessed with: nail your offer, install the right systems, and build for the long-term.

Hit play now and get the full scoop on the three pillars.


Follow Austin Schneider at:
https://www.instagram.com/theaustinschneider/
https://www.youtube.com/@AustinrSchneider
https://www.facebook.com/austinrobertschneider/
https://www.agencyu.co/
https://www.brandtegic.co/

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

Breaking Past Plateaus | Andy Morgan02 Sep 202400:50:42

Andy Morgan, the founder of Ripped Body and Athlete Body, has been coaching serious lifters and bodybuilders in Japan and from around the world, to train and get to competition ready level.

Our conversation was more about his business than about physique –why he started, what’s been his MO to maintain business growth for a decade, and what’s working best right now as a foreigner in Japan.

If you’re in fitness, coaching, or both, this one’s gonna hit home for you.


Follow Andy Morgan at:
https://andymorgan.com/
https://www.instagram.com/andy_rippedbody/
https://x.com/andyathletebody
https://rippedbody.com/
https://athletebody.jp/

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

TV Host on Knowing Where to Look | Peter Murphy Lewis26 Aug 202400:51:41

🤬Is your marketing strategy confusing the heck out of you? 😡

From TV hosting to marketing director for major corporations, Peter Murphy Lewis is here to set the record straight: if your strategy is confusing, it’s costing you.

In this episode, we discuss why most CEOs over complicate marketing and how you can simplify yours to get real results. 

The best marketers aren’t noisy—the best just understand and connect with their audience better than the competition.

If you’re ready to cut through the noise and get serious about your marketing, hit play.


Follow Peter Murphy Lewis at:
https://strategicpete.com/
https://www.linkedin.com/in/petermurphylewis/
https://www.instagram.com/gringopeter/
https://www.facebook.com/PeterMurphyLewisOficial
https://www.instagram.com/aquitelastraigopeteroficial 


Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

Street Fighter Turned $4 Million CEO | Danny Calafell19 Aug 202400:45:36

Most businesses are doomed from the start.

From fighting in boxing rings to leading a multimillion-dollar business, Danny Calafell is here to warn you: if you don’t know how to fight, your business is doomed to fail.

Danny, the CEO of TriWorld Consulting, didn’t start with a silver spoon. He started with nothing and built a $4 million worth of business through sheer determination and smart strategies.

Now, he’s on a mission to help businesses scale, but he’s not sugarcoating it.

In this episode, Danny unpacks the brutal truth about why most businesses fail within 10 years and what you can do to defy those odds.

Danny’s not giving the same old business advice so if you want the real deal, hit play.


Follow Danny Calafell at:

https://www.facebook.com/DannyChampCalafell
https://triworldinc.com/
https://dannycalafelltv.com/
https://www.youtube.com/@dannycalafell
https://www.instagram.com/iamdchamp/

Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

AI-Proof Your Future | Jonathan Mast12 Aug 202400:43:04

Creation or evolution? 

Have we created something completely new with AI, or are we simply evolving as a more capable species?

Jonathan Mast, an AI consultant, made his case as a guest on my show, the Content Capitalists. 

If you have a job or if you have employees, this is for you! You need to learn to infuse AI into your daily life and start evolving today–if you haven’t already.

Will jobs be lost? Entire industries destroyed? Yes–we cover which job sectors and industries are at risk, but more importantly, how you can stay one step ahead.

Side note: Jonathan actually does this for a living. 

Businesses hire him to consult on how to implement, integrate, and streamline EVERYTHING with AI. (you should probably reach out to him if you own a business).

If you’re a geek, nerd, business owner, or just curious, listen to this episode. Guaranteed to not suck!


Follow Jonathan Mast at:
https://jonathanmast.com/linktree/
https://www.facebook.com/jonathanjmast
https://www.instagram.com/jonathanmast/
https://www.linkedin.com/in/jonathanjmast/


Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

My Hidden Past: Inside a Cult (Part 2) | June Kato-Rider05 Aug 202400:45:13

This episode isn't about content creation or making money. It's about diving deeper into my past, growing up in a cult, and how it shaped who I am today.

If you’re looking for content creation and marketing tips, skip this one. But if you're curious about my background and want to hear more about the raw, uncut stories from my childhood, keep listening.

My sister June Kato-Rider is back for part two of my interview with her. If you haven’t watched the first part yet, visit my channel and look for “My Hidden Past: Inside A Cult | June Kato-Rider”.

In this episode, we discuss:

  • The emotional toll of growing up in a cult
  • Our father’s rebellious influence
  • Transitioning from a sheltered life to the real world
  • Turning our past into a source of strength

Lastly, we talk about resilience, overcoming adversity, and the drive that keeps us going.

This is one of the most personal and raw conversations we've had.

Click play and join us.


Follow June Kato-Rider at:

https://www.facebook.com/junie.balloonie/
https://www.instagram.com/junekatorider/
https://www.linkedin.com/in/june-kato-8a5571128/

Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 

My Hidden Past: Inside a Cult | June Kato-Rider30 Jul 202400:50:27

This episode is not about content creation, making money, or even really about entrepreneurship. It’s about me and past, born and raised in a cult. 

If you’re here for stories, tips and tricks on content marketing, then I’ll save you the time and tell you to skip.

If you’re interested in my past, where I came from, and why I do a lot of what I do, then go ahead and listen to the most raw uncut podcast I’ve recorded to date. 

What it took was my sister, June, to ask me the questions nobody else could. 

What the fuck was our childhood about?

She’s a professional Japanese-English interpreter, and probably the best there is, working with world leaders and presidents at the UN and other global business leaders. But we have a shared history being raised in a cult that affected everything about us today.

The impact on our lives is huge and it takes a level of incredible resilience for anyone to turn something like that around and build a life, a family, and a successful career despite having a dark past.

Click play to enter the rabbit hole.



Follow June Kato-Rider at:

https://www.facebook.com/junie.balloonie/
https://www.instagram.com/junekatorider/


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 


$300M in Sales at 25! | Jon Weberg22 Jul 202401:04:03

He started working at 10 and is now banking $300M in sales!

Jon Weberg shows how focusing on customer experience and retention should be your primary strategy for business growth.

He will show you why personality beats professionalism as an entrepreneur, the “Automate, Delegate, Eliminate” Formula, and how to retain your customers.

You’ve got to watch this.


Follow Jon Weberg at:

https://www.profitalize.com/
https://www.facebook.com/JonnyWebes
https://www.instagram.com/jonnywebes/
https://www.linkedin.com/in/jonweberg/ 


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

Why AI Won't Replace Video Marketers | Atiba de Souza15 Jul 202400:47:59

Will AI make you obsolete in video marketing?

Atiba de Souza “The Video Content Superman” says otherwise. 

As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strategy. He's known for skyrocketing your visibility and attracting leads through video marketing.

In this interview, Atiba breaks down his approach to creating content that ranks, why community is the future of marketing, and how to build trust with your audience in an age of AI-generated content.

Don’t want to lose to robots?

Watch this episode.



Follow Atiba de Souza at:

https://www.facebook.com/atibadesouza
https://www.instagram.com/atibadesouza/
https://www.linkedin.com/in/atibadesouza/
https://clientattractionpros.com/
https://www.youtube.com/@AtibadeSouza


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 


$5.5M Profit in 2023 - at 27! | Lauren Tickner08 Jul 202400:57:57

She ditched the corporate grind and now wins massively at 27!

How did Lauren Tickner do it?

Lauren Tickner is the CEO of Impact School and Scale Systems. In 2023 alone, she generated $5.5 million in profit. With over 1,200 businesses using her systems, she's proven that her strategies work for agencies, consultants, and coaches looking to boost their businesses.

Lauren believes that making organic social media content should be your primary strategy for business growth and she has the track record to prove it.

This interview is also packed with Lauren’s best tips on using AI, boosting team productivity and building personal brands that attract top clients.

Enjoy the episode.



Follow Lauren Tickner at:

https://www.instagram.com/laurentickner
https://www.facebook.com/lauren.tickner
linkedin.com/in/laurentickner
https://x.com/laurentickner
https://www.youtube.com/c/laurentickner
https://www.tiktok.com/@laurentickner  


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube


What It Takes to Build a Resilient Startup Business | Charles Gerencser01 Jul 202400:55:16

Should LinkedIn be your next focus to grow your business?

Charles Gerencser will show you how.

With a solid background in technology, media, and business strategy, Charles has turned his focus to helping business succeed on LinkedIn. 

Through his service LinkedVANow, Charles offers strategies to optimize LinkedIn profiles, generate leads, and build a strong network for you.

So if you’re not making the most of LinkedIn yet, listen up—Charles has some great advice for you.


Find Charles Gerencser at: 

https://www.linkedin.com/in/charlesnealegerencser/
https://www.linkedvanow.com/
https://www.instagram.com/coolcalidad/
https://www.berelentless.com


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 


Branding Expert: Stop Complicating Your Branding! | Kristie Keever24 Jun 202400:54:29

What does it take to build a powerful brand?

Is branding all about design?

Kristie Keever doesn't think so!

With over 20 years of experience, Kristie has helped countless entrepreneurs build personal brands. As the founder of The Online Brand Academy™ and Authority Accelerator™, she knows what it takes to create a powerful brand.

In this episode, we talked about the importance of maintaining a human touch in branding, even when using AI; why automated creation falls short, and how real connection requires human editing and interaction.


Find Kristie Keever at: 

https://kristiekeever.com/
https://www.instagram.com/kristiekeever/
https://www.linkedin.com/in/kristiekeever/
https://www.facebook.com/kristielkeever/
https://www.tiktok.com/@kristie.keever


Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 


Syndicate Investor: What He Learned From Building His $5M Amazon Portfolio | Luigi Caceres17 Jun 202400:56:57
How I Dominated My Niche Through Podcasting: Jody Maberry10 Jun 202400:51:55

Can podcasting boost your career?

Are you still on the fence starting your own podcast show but unsure if it's worth the effort?

Jody Maberry patrolled the great national parks for eight years. In 2014, he decided to launch his first podcast which opened tons of amazing opportunities that boosted both his career and business.

So if you haven’t started your own podcast yet, listen in because towards the end of this episode, Jody has a message just for you.


Find Jody Maberry at: 

https://jodymaberry.com
https://jodymaberry.com/jody-maberry-show/
https://jodymaberry.com/creating-disney-magic/
https://jodymaberry.com/park-leaders-show/
https://www.linkedin.com/in/jodymaberry/
https://www.instagram.com/sugarjmaberry/
https://www.facebook.com/sugarjmaberry/


Follow Ken Okazaki at: 

https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 



Spotting Fakes in Business (Fake Influencers Exposed!) with Tony Whatley03 Jun 202401:07:39

Can you really grow your social media followers by faking it?

Tony Whatley is back!

Founder of 365 Driven, with 20+ years in Fortune 100s and multiple exits from million-dollar businesses, he’s here to talk about what real success looks like.

We also talked about the “fake it ‘til you make it” social media culture, why business integrity matters, even called out a few known fake influencers’ success and how to spot them.


Find Tony Whatley at:
https://365driven.com/
https://www.instagram.com/365driven/
https://twitter.com/365_driven
https://www.facebook.com/tony.whatley.1/
https://www.linkedin.com/in/tonywhatley/
https://www.tiktok.com/@365driven

Other mentioned links:
https://socialblade.com/

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube



How to Win in Multichannel Marketing with Toccara Karizma27 May 202400:47:41

In this episode, you’ll hear:

  • E-Commerce: How Toccara Karizma grew from zero to a marketing millionaire.
  • Omni-Channel Marketing: How more channels can boost e-commerce.
  • Email and SEO: Why old-school tools still deliver the best ROI.

Toccara Karizma is a marketing strategist and e-commerce expert. Starting her journey in 2007, before platforms like Shopify became household names, Toccara brings a ton of experience, from the early days of the internet to what’s working today

She will teach the strategies of her marketing, including why she focuses on SEO and email marketing instead of Instagram and TikTok. 

She also outlines how you can grow your business by using traditional marketing with Social Media.

Enjoy this masterclass in e-com marketing! 



Find Toccara Karizma at:
https://toccarakarizma.com/
https://www.linkedin.com/in/toccarakarizma
https://www.instagram.com/toccarakarizma
https://www.tiktok.com/@toccarakarizma
https://www.facebook.com/toccarakarizma/
https://www.youtube.com/c/toccarakarizma
https://twitter.com/ToccaraKarizma


Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube 


© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify