Explorez tous les épisodes du podcast The Content Byte
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| RE-RELEASE Working as an agency copywriter with Damien Whelan | 18 Dec 2024 | 00:30:02 | |
RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. In our chat, we talk about:
Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/ Find Rachel www.rachelsmith.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co | |||
| RE-RELEASE Grant Writing with Martina Donkers | 12 Dec 2024 | 00:39:49 | |
This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! We chat about:
You can connect with Martina (and check out her latest courses) via her website: http://www.martinadonkers.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co | |||
| It's Summit Time! Our pick of the must-see sessions | 08 Sep 2024 | 00:22:58 | |
It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche AND SO MUCH MORE. And we might both be biased, but it's probably the best thing you'll do for your business this year. The Content Byte Summit starts on Thursday 12 September, continuing to Saturday 14 September. Snap up one of the last remaining tickets (in person or virtual) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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| When to know it’s time to take a break from freelance life, and join the 9-5, with Johanna Leggatt | 03 Oct 2022 | 00:40:05 | |
Have you ever found yourself just not engaged with your freelance business anymore, sick of the hustle and the invoice-chasing - and dreaming about taking a permanent 9-5 job? Joh Leggatt did - and in our latest episode, she talks to us about why she left her successful freelance business behind to take a full-time role with Forbes Australia. It's a fascinating chat in which we discuss:
Resources Want to get in touch with Joh or pitch her a personal finance story? Pitch Joh Leggatt via LinkedIn | |||
| Hieu Nguyen on moving to New York and creating a successful freelance career | 26 Sep 2022 | 00:38:28 | |
In this episode, we delve into the successful freelance journey of creative director Hieu Nguyen, who moved from a busy print publishing career in Australia to working in New York and starting his own design agency. Find out about: + Hieu's early years, including coming to Australia on a boat from Vietnam Connect with Hieu Contact Hieu and check out his work at: www.hieunguyendesign.com Connect with us Rachel's List for job-seekers: rachelslist.com.au/jobseekers Thanks, as always, to our sponsors Rounded.com.au. Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!
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| Successful freelancers: Meet journalist and editor Grant Jones | 18 Sep 2022 | 00:35:30 | |
Continuing on with our successful freelancer series, we're chatting to journalist and editor Grant Jones, a former TV producer and newspaper section editor who now runs his own content agency and communications company. He’s also cowritten the recent book, A Caring Life: What fifty years in nursing has taught me about humanity, compassion and community, by Keith Cox with Grant Jones. Find out how Grant had to reinvent himself during Covid, the skills he's picked up since starting out as a journalist so many years ago, and his tips for freelancers starting out. Connect with Grant
Connect with us
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| Creating a podcast for clients - what's involved and how to charge | 12 Sep 2022 | 00:21:04 | |
Many experts say podcasting is still in its infancy for brands, but they're waking up to the huge potential benefits of audio content and using it to connect with their customers. In this episode, we talk about why journalists and content writers are in a great position to offer podcasting as a service to clients - and why it's a good time to upskill in this area. Tune in to find out:
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| Specialising in grant writing with Martina Donkers | 21 Aug 2022 | 00:39:49 | |
This week Rachel and Lynne chat with successful freelancer Martina Donkers, who is a specialist grant writer. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! You can connect with Martina via her website: http://www.martinadonkers.com/ Lynne's website https://www.lynnetestoni.com/ Rachel's website https://rachelsmith.com.au/ Rachel's List https://www.rachelslist.com.au/ Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for Australian freelancers and sole traders. Visit https://rounded.com.au/
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| What it’s like working as an agency copywriter, with Damien Whelan | 15 Aug 2022 | 00:30:02 | |
If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from, say, what other types of copywriters do. (And if you're like Lynne and Rach, that may mean sitting at home, writing everything from web copy to lead magnets.) So we're getting the goods from agency copywriter Damien Whelan. We ask: how DID he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk? Where to find Damien Connect with Damien on LinkedIn | |||
| 5 templates you need as a new copywriter or content producer | 07 Aug 2022 | 00:16:02 | |
If you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn about, tweak and hone as you go, but in this episode we save you time and hassle by distilling it down to five templates we recommend you have from the start - and why they're so useful. Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for freelancers and sole traders. The 5 templates and where to find them
More about Lynne and Rachel Lynne's website www.lynnetestoni.com Rachel's website rachelsmith.com.au Rachel's List rachelslist.com.au Starting out - Rachel's List for job-seekers rachelslist.com.au/jobseekers | |||
| Claire Isaac on editing weekly magazines, long-term contracts and running a successful podcast | 31 Jul 2022 | 00:29:44 | |
This week's guest on the podcast is the talented Claire Isaac. Currently working as Editorial Director of TV WEEK and WHO on a maternity contract, Claire divides her time by filling in senior roles for long-term stints and writing for a variety of magazines and content agencies including Medium Rare, New Idea, the Big Issue and more. She talks about her start in teen pop mags and why she loves the excitement and pace of weekly magazines as well as how she created a successful podcast with friend Lisa Sinclair - Playing Devils' Avocado. Connect with Claire on LinkedIn here: https://www.linkedin.com/in/claire-isaac/ Playing Devil's Avocado is here: https://podcasts.apple.com/au/podcast/playing-devils-avocado/id1459329449 This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/ | |||
| What agencies really want from freelancers with Renee Francis | 24 Jul 2022 | 00:21:10 | |
Ever wanted to work with agencies? Lynne goes it alone this week with guest and agency owner Renee Francis, who talks about how freelancers can secure agency work, why she likes working with freelancers and the skills you need to secure good paying work. Renee's agency, The Bubble Co, is here: https://thebubbleco.com.au/ Connect with Renee via LinkedIn: https://www.linkedin.com/in/renee-francis-7480a233/ This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/ | |||
| Future-proofing your career with Dr Marcus Bowles | 17 Jul 2022 | 00:30:37 | |
The pandemic may have changed the way we work forever, says Dr Marcus Bowles, Rachel and Lynne's guest on the podcast this week and he feels freelancing might be the way of the future. In this thoughtful and far-ranging discussion, he chats about the careers of the future and all about micro-credentials and why they are important. Prepare to be inspired and challenged! Dr Bowles' website is here: https://marcbowles.com/ This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/
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| Corporate communications and using data to create better content, with Cameron Pegg | 01 Sep 2024 | 00:46:23 | |
Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about:
Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/ or via his website: https://cameronpegg.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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| How to build your contacts book | 10 Jul 2022 | 00:26:20 | |
Savvy writers and freelancers all know that it's who you know, not what you know! A solid contact book is a huge asset for journalists, copywriters and content writers and this week Rachel and Lynne talk about how to find and nurture your contacts - and how to organise them so you can find the right expert at the right time. This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ The Folk CRM system Rachel talks about is here: https://www.folk.app/ The Source tracker on Rachel's List is here: https://www.rachelslist.com.au/toolkit/product-category/freelance-trackers/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/ | |||
| How to beat freelancer fatigue | 04 Jul 2022 | 00:23:33 | |
This week - the end of our financial year - Rachel and Lynne talk about fatigue. Ever since we spoke to Madeleine Dore about the cult of We share our tips about how we stay fresh, relevant and how we both avoid burnout. This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at Rounded.com.au. Rachel's List is here: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/
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| Personal branding with Emma Lovell | 26 Jun 2022 | 00:41:15 | |
Building a personal brand may sound a bit 'ick' to some writers, but it is a vital marketing tool for your freelance business. Branding expert Emma Lovell takes the awkwardness out of branding with her fun and practical approach. She is Rachel and Lynne's guest on the podcast this week, showing why creating your personal brand is important and how it can bring you more business - and the right clients. Find out more about Emma through her website: https://lovellycommunications.com/ Rachel's List is here: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/
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| Madeleine Dore on routines and the cult of productivity | 20 Jun 2022 | 00:39:07 | |
We're long-time fans of Madeleine Dore, a writer and interviewer who's spent five years asking creative thinkers how they navigate their days on her popular blog Extraordinary Routines (and podcast Routines & Ruts). And in this episode, we chat to Madeleine about what she's learned from the project and the book it inspired: I Didn't Do The Thing Today. This lively episode delves into a completely different way to think about productivity, and freeing yourself from productivity guilt in general. Psst! Don't forget to head to the blog at Rachel's List to win one of 3 x copies of Madeleine's book (winners announced Friday, June 24!) More about Madeleine
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| Making the move from magazines to writing commercial fiction | 12 Jun 2022 | 00:32:14 | |
After a successful career in high-profile magazines, including as editor of the Gourmet Traveller Wine magazine, writer Kayte Nunn turned her hand to commercial fiction. Now with seven books published, she shares her journey with hosts Lynne and Rachel talking about making a living doing what she loves and why writing novels is all about the long game. Connect with Kayte via her website: https://kaytenunn.com/ and pre-order her new book, The Only Child, due out in September. | |||
| How freelancers can partner with brands – with Therese Tarlinton | 05 Jun 2022 | 01:00:22 | |
Marketing expert Therese Tarlinton is all about partnerships - so much so that she wrote a book about it! Her book, SWAP - Marketing without Money, helps small businesses, including freelancers, develop partnerships and relationships that allow everyone to grow. In this episode, she talks with Rachel and Lynne about:
Get in touch with Therese via her website: https://www.theresetarlinton.com/ or connect via LinkedIn: https://www.linkedin.com/in/therese-tarlinton/
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| Six ways to get your first copywriting clients | 01 Jun 2022 | 00:28:15 | |
After a request from listener Jules, Lynne and Rachel talk about how to secure your first copywriting clients. We share our top six tips on how to start and build your own writing business. We talk about building a network, optimising digital marketing, branding and developing your website, why you shouldn't be fussy, being prepared and professional, and the importance of community. Some of the tips we mention are: Calendly, https://calendly.com/ The episode with Katie Hull on Google my Business is https://podcasts.apple.com/us/podcast/why-content-writers-and-other-freelancers-need-a/id1478510876?i=1000519719074 The episode with Emma McMillan on great website content is https://podcasts.apple.com/us/podcast/creating-great-website-content-with-emma-mcmillan/id1478510876?i=1000554021064 Rachel's List: https://www.rachelslist.com.au/ Kate Toon's membership list is here: https://www.clevercopywritingschool.com/membership/
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| Successful freelancers share their tips – Lucy E. Cousins | 23 May 2022 | 00:55:37 | |
This week, Rachel and Lynne return to their occasional series of interviewing successful freelancers, with their chat with Lucy E. Cousins, who specialises in health and wellness and has her own successful content agency, Remedy Content. Lucy shares her journey in magazines and journalism, as well why she focuses on evidence-based science in her health articles and why she always adds the 'E' in her name. Find out more about Lucy here: https://www.remedycontent.com.au/ or on Instagram: https://www.instagram.com/lucyecousins/
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| Our tips on overcoming procrastination | 16 May 2022 | 00:12:13 | |
Procrastination is an age-old problem - particularly when you work for yourself. This week, Rachel & Lynne share their tips on how to get work done. Links to apps and ideas mentioned in this episode: Brene Brown talking with James Clear on her podcast https://open.spotify.com/episode/1FCDXnrrXo9d7VTTX7bi4E Atomic Habits https://www.booktopia.com.au/atomic-habits-james-clear/book/9781847941831.html Forest App https://www.forestapp.cc/ Focus tool on Macs https://support.apple.com/en-au/guide/mac-help/mchl613dc43f/mac# TeauxDeux https://teuxdeux.com/
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| Making a living as a food blogger, with Jess Holmes | 08 May 2022 | 00:29:54 | |
Imagine spending your days coming up with recipes, baking and taste-testing and photographing your creations for your blog. Sound good? How about making a living out of doing that? Well, that's just what Jess Holmes from SweetestMenu.com does with her days - after a career as a copywriter and content designer for brands such as Flight Centre, Intuit and News Corp. In this episode, Jess talks to us about: | |||
| Lucia Osborne-Crowley on court reporting and trauma-informed writing | 25 Aug 2024 | 00:36:34 | |
This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, The Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about:
Connect with Lucia via her website: https://luciaosbornecrowley.com/ or on Instagram: https://www.instagram.com/luciaoc/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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| Lisa Thomas on moving from journalism to government communications | 02 May 2022 | 00:33:28 | |
Are you a print journalist considering making the leap into government communications? In this episode, we chat to Lisa Thomas, who worked on a number of glossy mags (including Vogue Living) before jumping ship to work in a number of leadership roles in the private and public sector. Lisa is currently the Director of Communications, Engagement | |||
| How to deal with feedback and criticism | 25 Apr 2022 | 00:27:27 | |
Do you get a horrid feeling in the pit of your stomach when your clients aren't happy - or when they come back with multiple changes? This week Rachel and Lynne talk about dealing with negative feedback and criticism. It is something that happens to all of us! We talk about learning from mistakes, repairing relationships and how to not take everything personally. | |||
| Sue Bell on the Launceston Freelance Festival and why a community is good for freelancers | 13 Apr 2022 | 00:41:43 | |
This week on the podcast Lynne and Rachel talk to Sue Bell, who is organising a festival for freelancers in her home town - Launceston, Tasmania. Rachel is a keynote speaker at the event and it's got some great speakers and events as part of the 3-day event in June 2022. Sue talks about why she thinks having a community is important for freelancers, how to put together an engaging conference program and how to do her day job at the same time. She also shares her amazing career journey (and a few laughs). Find out about the Launceston Freelance Festival here: https://launcestonfreelancefestival.com.au/
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| Rashida Tayabali on finding leads, choosing a niche and growing her freelance business | 04 Apr 2022 | 00:35:40 | |
We continue our successful freelancer series with guest Rashida Tayabali, a copywriter and indie author who started her career in marketing but found her passion in writing copy. Rashida shares the ins and outs of her business journey, including: Find out more about Rashida | |||
| When (and why) to end a client relationship | 27 Mar 2022 | 00:19:54 | |
Life's too short to work for clients who pay you peanuts, make you miserable, refuse to respect your boundaries - or give you work that's just not a good fit for you. If you're getting that 'pit of dread' in your stomach when you see the client's email pop up in your inbox (or their name come in on your phone), it's time to assess whether you should take them off your roster - and open the door to better clients. Because they always DO come along! This episode is with Lynne and Rachel and features stories from the Rachel's List Facebook Gold community - about freelancers who said buh-bye to clients and were much happier for it. | |||
| Campbell Mattinson on wine writing and finally publishing his 30-year-old manuscript | 20 Mar 2022 | 00:26:19 | |
Successful freelance writer Campbell Mattinson talks about how he secured the perfect gig - wine writing. In his chat with host Lynne Testoni, he also shared:
Get in touch with Campbell via his website: https://www.campbellmattinson.com/
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| Creating great website content with Emma McMillan | 14 Mar 2022 | 00:55:03 | |
This week, Rachel & Lynne chat with successful freelancer Emma McMillan about creating quality website content that brings results. We chat about:
Emma's website is https://www.emmamcmillancopy.com/ Emma's podcast is Not Just About Copy LinkedIn https://www.linkedin.com/in/emma-mcmillan-copywriter/
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| What you need to know to get a book deal, with editor and publisher Rebecca Kaiser from Allen and Unwin | 06 Mar 2022 | 00:34:53 | |
Does everyone have a book in them? It's just one of the questions we put to editor and publisher Rebecca Kaiser from Allen and Unwin, who joins us on the podcast to talk about ... so much! Including: | |||
| The power of following up on pitches and with clients | 28 Feb 2022 | 00:16:42 | |
How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 percent follow up, but give up after one follow-up call. And yet, 80 percent of sales require FIVE follow-ups! In this episode, we talk about: ~ RL's pitch tracker - for tracking and monitoring story pitches and follow-ups | |||
| How collaborating can help to grow your business, with Jessica Ruhfus | 21 Feb 2022 | 00:33:06 | |
Collaborating with other freelancers or small businesses can be a rocket-launcher to growth you couldn't achieve otherwise. Trouble is, it's tricky to get it right, and to know how to approach other brands you might like to team up with. In this episode, we chat to Jess Ruhfus from Collabosaurus, a match-making, marketing platform that connects brands keen to collaborate. Tune in to hear about: + Why she feels collaboration is the future + How to get started collaborating with another freelancer or brand + How to communicate your value + Collaboration success stories + Jess's favourite tech tools Find out more Check out Collabosaurus Join the Partnerships Masterclass - Starts March 14th! Listeners of The Content Byte can receive $200 off by emailing Jess @ collabosaurus.com Listen to Jess's podcasts: Podcast: Stop, Collaborate & Listen and Podcast: This is How We Do It | |||
| Paul Merrill on moving from publishing to content | 18 Aug 2024 | 00:39:28 | |
This week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers:
Connect with Paul and find out more about his work at his website: https://www.paulmerrill.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co | |||
| Everything you need to know about UX copywriting, with Susan Reoch | 13 Feb 2022 | 00:32:42 | |
If you’re a writer thinking about edging into UX, you’ll find this episode with UX copywriter Susan Reoch both fascinating AND super helpful. We chat to Susan about: + What UX actually means and how this emerging area is a great one to consider if you’re a writer looking to upskill + Where microcopy fits in to the UX bigger picture + How Susan got started in UX and the resources and groups that have been most helpful in growing her business + The kind of work out there for UX copywriters, and why business owners need UX writers more than ever + Why journalists can make great UX copywriters + How to cost UX jobs with lots of moving parts + What you need to know about working in UX teams + Susan’s favourite tools Find out more about Susan here: https://susanreochcopywriter.com/ https://www.instagram.com/susanreoch_copywriter/ Other resources Susan’s UX Writer’s Guide https://susanreochcopywriter.com/the-ux-writers-guide/ The Content Rookie podcast https://contentrookiepod.com/ A blog post on UX writing by Laura Luck https://www.rachelslist.com.au/blog/so-you-think-you-can-be-a-ux-writer/ | |||
| Starting and running a content agency, with Jac Taylor from Crucible Content | 07 Feb 2022 | 00:40:18 | |
How do you go from freelancing to running your own content agency? Great question - and in this episode it's one we put to Crucible Content's Jac Taylor, who talks us through why she decided to scale her business, how she did it, the challenges she faced and the digital tools she swears by. | |||
| Using analytics to build a digital audience with taste.com.au’s Laura Simpson | 31 Jan 2022 | 00:29:13 | |
This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across taste.com.au and Australia's Best Recipes, where she oversees digital content commissioning, social media and content strategy. She chats with Rachel and Lynne about creating content using data and analytics and what it takes to stay number one in a category. Great insights about insights! | |||
| Taking the mystery out of the sales process - with Richard Gray | 23 Jan 2022 | 00:35:49 | |
Many writers are scared of sales - and the hustle. In this week's episode, the first of 2022, high-level salesman Richard Gray takes hosts Rachel and Lynne through the sales process, shares his tips about selling, plus talks about cold calls and how to close a sale without sounding desperate or sleezy. If you want to connect with Richard reach out via LinkedIn https://www.linkedin.com/in/richard-gray-57040318/
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| Answering all your questions about LinkedIn, with Jillian Bullock | 22 Dec 2021 | 00:41:15 | |
You asked, we delivered... this week Rachel and Lynne have a LinkedIn Ninja on the podcast. Expert Jillian Bullock talks about LinkedIn's new newsletter feature, whether a premium subscription is worth it as well as great lead generation strategies using the platform. Find Jillian Bullock at https://linkedinninja.com.au/ Read her blog about LinkedIn tips and strategies at Rachels List: https://www.rachelslist.com.au/blog/your-guide-to-using-linkedin-as-a-freelancer/ | |||
| Recovering when you've stuffed up, with freelancer John Burfitt | 13 Dec 2021 | 00:54:24 | |
Let's face it, we are all human - and we are likely to make a mistake (or two) over the course of our freelance career. But how do you recover from a big stuff-up? Long-time freelancer John Burfitt joins us this week to chat about how to come back from a mistake and regain trust with editors and clients. | |||
| Productivity and sustainability for freelancers, with Elana Robertson | 06 Dec 2021 | 00:39:35 | |
When you freelance, the lines between home and work can easily blur - and burnout can be just around the corner. So if you feel like you need to tweak how you run your business, tune in to our chat with executive coach Elana Robertson from foundher, who shares strategies for refining your work rituals and building a more sustainable freelance business. Learn how to: + Adopt new morning rituals (rather than going straight to social) Resources Find Elana here: https://www.foundher.co/ | |||
| Need a freelancer CV? Here's what to consider | 29 Nov 2021 | 00:15:35 | |
We typically tend to think of CVs as something you use in order to get your next permanent role - but what about freelancers? Do they need a CV too? Many say no, and want to move away from the CV to simply showing clients an online portfolio instead. But there are cases you'll be asked for a CV (especially if you do agency work) and it's a good idea to have one ready to send. In this short episode, we chat about: Resources Check out some really creative, beautiful CVs here. If you want to look at Rachel's freelancer CV, you'll find it available to download on her website. Canva also has a tutorial on creating CVs via its platform. | |||
| Digital Nutrition with Jocelyn Brewer | 22 Nov 2021 | 00:35:42 | |
Overwhelmed with the amount of time you spend on screens? Jocelyn Brewer talks to Rachel and Lynne about digital nutrition and how freelancers can find a way to live with technology without it taking over our lives. Jocelyn is a cyberpsychologist and a digital wellbeing expert, who talks to us about conquering our love-hate relationship with technology.
Find out more about Jocelyn here: https://jocelynbrewer.com/ Here's the link to her upcoming tech-use agreement course: https://events.humanitix.com/design-your-family-technology-agreement-dec2021 | |||
| Sophie Cross and the Freelancer magazine journey | 15 Nov 2021 | 00:34:34 | |
Digging deep into freelance communities in London after she’d lost a lot of her work during the pandemic inspired freelance marketing strategist and copywriter Sophie Cross to do something no one’s ever really done: start a magazine by freelancers, for freelancers. In this chat with Sophie, she shares how the idea came to her, how it’s taken over her life (and her work!) and much more. Listen to find out: + How the pandemic affected Sophie’s work and caused her to start becoming more embedded in online freelance communities + Why she decided to start Freelancer magazine and (and how the Kickstarter campaign sold 1000 copies before the magazine even existed) + The nostalgic reason Sophie really wanted to start a print mag, despite the struggles magazines are having right now + Why she agrees that niche publishing is the future + The power of communities and word of mouth for freelancers + Why she loves the chance to talk to so many different freelancers and what she’s learned + Why LinkedIn is her main platform for promoting the mag and how her strategies can be used by freelancers promoting themselves + The future of Freelancer magazine (it's all good, people!) + Sophie’s favourite tools More about Sophie Freelancer magazine: www.freelancermagazine.co.uk/ Sophie on Twitter: twitter.com/fullythoughtout Sophie on LinkedIn: www.linkedin.com/in/sophcross/ Sophie’s marketing and mindset courses www.thoughtfully.co.uk/
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| Sarah Aubrey on a career as a voice actor | 11 Aug 2024 | 00:45:41 | |
This week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about:
Connect with Sarah and her voice work at her website: https://www.sarahaubrey.com/ See her work in the electification/sustainability space through Electrify This: https://www.electrifythis.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where ou can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co | |||
| How to take a client brief on a new project | 07 Nov 2021 | 00:16:33 | |
Freelancers who start to do a lot of client work will soon realise they’ll be taking lots of briefs - and while you can do it in person, on Zoom or over the phone, you can also send a client brief template to your clients as well. In this episode, we chat about:
Resources BLOG: 3 types of content you need to know about (to help you do a better job) https://www.rachelslist.com.au/blog/three-types-of-content-you-need-to-know-about-to-help-you-do-a-better-job/ TOOLKIT: Get $5 off the new client brief template at Rachel’s List with the code BRIEF5 | |||
| Survival Skills for Freelancers: We chat to copywriter and bestselling author Sarah Townsend | 01 Nov 2021 | 00:47:47 | |
This week on The Content Byte, we’re talking to Sarah Townsend, a UK-based copywriter and the bestselling author of Survival Skills for Freelancers, a book that’s fast becoming THE bible for anyone starting out working for themselves. (There’s lots to learn too even if you’re a veteran freelancer, just quietly). We chat to Sarah about:
Want to know more about Sarah and the book? Head to SurvivalSkillsForFreelancers.com to sign up for Sarah’s monthly newsletter, which is full of great advice for freelancers. You’ll also get your hands on a free downloadable chapter of the book. You can also buy the book direct from Sarah or from Amazon. | |||
| Yes, you should raise your rates (and how to do it) | 17 Oct 2021 | 00:22:40 | |
Do you live in terror of asking for more money? Many freelancers do, and end up undercharging as a result, or charging the same rates for years on end. In this episode we cover why we need to get to grips with raising our rates (regularly) and the best way to do it. We also talk about:
Resources The pay rates report (great for checking what you should be charging) 25 Scripts for Freelance Success ebook (including scripts on raising your rates) | |||