Explorez tous les épisodes du podcast The Content 10x Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Dangers of Using AI in Content Marketing | 12 Sep 2024 | 00:14:13 | |
Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou | 29 Aug 2024 | 00:39:29 | |
How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Repurposing from Long to Short with Erica Schneider | 25 Apr 2024 | 00:40:10 | |
How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts. Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things! In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why Content Distribution Is Everything | 25 Nov 2021 | 00:14:55 | |
What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically? Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience. In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are right for you. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Create a Winning Thought Leadership Strategy with Jason Van Orden | 18 Nov 2021 | 00:39:59 | |
Are you thinking like a thought leader? Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightforward, right? It is if you have the right mindset – and are willing to put in the work. I invited Jason Van Orden, the business and marketing strategist for expert influencers, onto this episode to share how to develop a winning thought leadership strategy and why content is your secret weapon… Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Keep Your Content Strategy Consistent During the Holiday Season | 11 Nov 2021 | 00:12:14 | |
Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition? Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and a few of the holiday season content tips I’ve picked up over the years, you can turn that feeling of survival into celebration. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How Content Repurposing Can Help You Win the Zero Moment of Truth | 04 Nov 2021 | 00:13:22 | |
Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first. Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace. In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Unlock Overlooked Content Distribution Channels with Ross Simmonds | 28 Oct 2021 | 00:37:30 | |
Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website? Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities? Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B marketing strategist. He talks passionately about how content creators for B2B businesses can use these platforms to realize huge gains and his strategies for getting your content noticed in undervalued niches. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Content That Converts: How to Repurpose Your Content for Your Marketing Funnel | 21 Oct 2021 | 00:16:09 | |
The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions. In this episode, I share the repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for more impactful content. I also explain a bit about the marketing funnel as a whole, how you can use it to structure your content marketing approach, and my tips for creating content for every stage. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Create and Repurpose a Season of Content: 6 Top Tips | 14 Oct 2021 | 00:15:58 | |
Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer. But when you’ve created and published a brilliant season of content – now what? You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air. In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| It Started with Content: Four Key Lessons from Successful Brands and Businesses | 07 Oct 2021 | 00:12:54 | |
12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series. In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more. Hit play to hear the most vital takeaways from these content hero journeys! Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week | |||
| Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer | 30 Sep 2021 | 00:38:40 | |
How do you create high-quality content week after week for 9+ years? As our incredible friend and client Jay Baer reaches 500 episodes of his podcast, Social Pros, I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content. Jay is a profound figure in the content marketing industry. He’s a leading podcaster, author, and speaker and has hosted the Social Pros podcast for over nine years. In this insightful episode, we discussed why his show is so successful, it’s niche appeal, how he stays consistent after all this time, and what he’d do differently if he started Social Pros today. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here | |||
| The Best Way to Repurpose Content: Long-Form to Short-Form or Vice Versa? | 23 Sep 2021 | 00:10:49 | |
Is the best way to repurpose content transforming long-form pieces into shorter content? Or is there another way? The fantastic thing about content repurposing is that there’s no ONE way to repurpose your content. If there’s potential for your content to become something else, then go ahead and create it! In this episode, I share how to shift your content repurposing mindset to uncover a new realm of possibilities. And I walk you through two real-world examples to show how you can increase your ROI from your short-form content by transforming it into longer-form (and longer-lasting) content. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here | |||
| How to Maximize Content with a Small Team with Jess Cook | 11 Apr 2024 | 00:36:53 | |
Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach. She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Review, Revive, Repurpose: How to Update your Old Content | 16 Sep 2021 | 00:15:53 | |
Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it. Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little dust off, and your content could perform like never before. In this podcast episode, I share my three-step process to rejuvenate your existing content that will save you time, improve your audience reach, and ensure your content stays relevant for longer. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here | |||
| It Started with Content...From Viral Video Illusionist to Record Breaking Content King | 09 Sep 2021 | 00:14:45 | |
How did micro-magic trick content conjure up worldwide video success? At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok – with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator. The video illusionist has taken the social media video game to an entirely new level and, at the same time, built a business where he can really stretch his magical muscles. Plus, he has authored a successful range of children’s books. In this episode of the It Started with Content case study series, I share the secrets to this video magician’s success. Press play to find out:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here | |||
| How to Use Social Media to Build Great Influence with Ash Jones | 02 Sep 2021 | 00:47:22 | |
A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental is social media? I invited personal branding expert, Ash Jones, onto the show to find out. Ash is the Founder of Great Influence, a personal branding agency responsible for growing the iconic personal brands of CEOs and social media leaders, including Steven Bartlett (Social Chain), Umar Kamani (Pretty Little Thing), Katy Leeson (Social Chain), and many, many more. Ash shared plenty of brilliant tips for anyone and everyone hoping to level up their personal brand using social media. Whether you’re super outspoken already or trying to come out of your shell, this episode has the advice for you. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here | |||
| 200 Episodes, Looking Forward & 3 Strategies for Maximizing Content | 26 Aug 2021 | 00:13:39 | |
When you’re sitting on a mountain of content…what do you do with it? In this special, celebratory 200th episode of The Content 10x Podcast, I’m going behind the scenes once more and sharing what I plan to do with all this content. Tune in to hear what my next steps are for those 200 weeks of podcast episodes and repurposed content, and find out how I’m going to keep all that content relevant, in circulation, and contributing to my wider content strategy. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter To read the blog post, click here | |||
| Finding Your “Secret Sauce” Content | 19 Aug 2021 | 00:11:53 | |
How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if you offer similar products or services as another business in your industry, there’s one factor that will differentiate you from the rest…your secret sauce, your content. In this episode, I’m sharing how to find your brand’s secret sauce and use content to give people a taste of your business. Find out about:
Important Links & Mentions Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| The Best Way to Repurpose Your Content into a Twitter Thread | 12 Aug 2021 | 00:14:13 | |
Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? Historically, it’s been a real challenge to repurpose content to Twitter. If you create long-form content, it can take a lot of creativity to repurpose it into bite-size (or should I say crumb-size) pieces of content that fit the character limit. However, threads give you much more flexibility to repurpose your content into something easily digestible. In this highly practical episode, I share the best practices and big no-nos for repurposing your content into a compelling Twitter thread. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| It Started with Content…From Amateur Vlogger to Master of YouTube | 05 Aug 2021 | 00:10:48 | |
It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched, nobody quite realized its true potential. Tim Schmoyer, however, was determined to work it out. In this episode of our It Started with Content case study series, I share Tim’s story. Spoiler alert: Tim pioneered YouTube video as we know it today and remains a leader in educational YouTube content. It’s likely you’ll have heard many YouTube success stories…but no story is quite like Tim’s. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| How to Create Content That Generates More Sales and Better Clients with Nikki Rausch | 29 Jul 2021 | 00:42:17 | |
Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more than 25 years of sales experience under her belt, has written three stand-out sales books, and hosts the Sales Maven podcast. She joins me in this episode to share actionable tips and advice for selling successfully without being pushy. We also talk about how to reach your best clients and craft content that smooths out the sales process. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| Could Your Content Strategy Be Holding You Back? | 22 Jul 2021 | 00:12:07 | |
Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. You could be pouring your energy into content that just doesn’t perform the way it used to or resonate with your audience anymore. Plus, you could be missing out on content opportunities that have much greater potential! In this episode, I’m sharing the three ways you can give your content strategy a boost, so it keeps propelling your business forward (and stops holding you back). I also reveal a little behind-the-scenes look at how we keep our content strategy fresh at Content 10x. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week, click here. To watch the video, or read the blog post, click here. | |||
| How to Repurpose Content into Instagram Guides | 15 Jul 2021 | 00:10:59 | |
If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides. Instagram Guides are incredibly powerful for building credibility, showing expertise, and extending the life of your Instagram content. Plus, if you’re already creating content for Instagram, all it takes is 5 simple steps to repurpose that content into a Guide. In this episode, I share my top tips for creating an Instagram Guide to help show that your profile means business! I explain what they are, how to create them, and why they’re so powerful! Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| Boosting Content Velocity through Repurposing with Ashley Faus | 28 Mar 2024 | 00:45:03 | |
This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic. She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies. She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| It Started with Content…How a Food Blog Became a Recipe for Brand Success! | 08 Jul 2021 | 00:10:43 | |
What ingredients do you need to turn a passion project into a hugely successful brand and business? A cup of great content… Two cups of repurposing… And your own secret sauce! Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you’re hungry for another incredible content story! Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter. To watch the video, or read the blog post, click here. | |||
| How to Understand Your Audience Better with Rand Fishkin | 01 Jul 2021 | 00:43:50 | |
Your product or service solves a problem that your audience has – but they may not know it yet. If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them? In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs. Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you. Find out:
Important Links & Mentions: Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Is Your Product or Service Your Best Kept Secret? | 24 Jun 2021 | 00:10:06 | |
How do you tell people about your business, product, or service in your content without sounding too salesy? Providing helpful content is key to building an audience. But if people don’t know what you do or what you sell, is creating content really a marketing strategy – or just a hobby? The key is to balance helping your audience while directing them to your product and/or service. It’s tricky, but you can get there with the right approach. In this episode, I share my three top tips for using content to share what you do and what your business offers – without harming your relationship with your audience. Find out about:
Important Links & Mentions:
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| 4 Lessons Learned in 4 Years | 17 Jun 2021 | 00:14:54 | |
When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck with me and shaped my journey. So, I’m taking this opportunity to share just some of the most important lessons. Hopefully, these will be helpful to you, whether you’re just starting out with your business, four years in like me, or 20 years in! After all, it’s never too late to learn new things. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To find out more and explore other episodes click here. | |||
| It Started with Content…Tweets, Tea & Toilet Roll | 10 Jun 2021 | 00:10:59 | |
Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it. In fact, many businesses and brands started their content journeys on Twitter. After all, it’s a platform like no other for potential audience reach. Dominic McGregor, Co-Founder of Social Chain, and Rob Temple, author of Very British Problems, both found success through the platform, but what makes their stories unique? Find out in this installment of the It Started with Content case study series. Listen to find out:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| How to Write Better Content with Joanna Wiebe | 03 Jun 2021 | 00:34:23 | |
Writing is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets. So picking up a few tips and tricks about how to write better content can go a really, really long way. In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big businesses, and copywriters improve their copy and content writing. It’s a great discussion with LOADS of writing tips you can’t miss! Find out:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why Creative Work is Chronically Undervalued | 27 May 2021 | 00:10:27 | |
Have you ever been shocked at the price of creative work? In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content. Content that grows a brand, drives results, and requires years of expert knowledge to create. In this podcast episode, I share my thoughts on why creativity is so undervalued, the problems with it, and my advice for business owners who are looking to invest in their content. Hit play to find out:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox once a week https://www.content10x.com/newsletter | |||
| Livestream Repurposing: The Good, The Bad, The Ugly | 20 May 2021 | 00:12:23 | |
Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is! Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself. So, I’m on a mission to stop lazy livestream repurposing. In this episode, I share my tips for making your repurposed livestream content more enjoyable for your audience and the difference between those who are doing it well and those who aren’t. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| It Started with Content… How an Email Newsletter Led to an Eight-Figure Business Empire | 13 May 2021 | 00:11:21 | |
How can creating just one type of content grow a business empire? Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few realize the power of honing your skills so acutely that you can build an entire business on the back of it. In this episode of the It Started with Content case study series, I reveal how Marie Forleo’s single-channel content strategy grew into a content conglomerate. Listen in to find out her advice and recommendations for others looking to build their business with the help of content. Find out about:
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Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Repurpose Digital Content into Physical Products with Nicola Semple | 06 May 2021 | 00:32:40 | |
If you think repurposing content is limited to the online world only…think again. We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possibilities that exist outside of the web. There could be plenty of digital to physical repurposing opportunities waiting for your content in the “real” world. Nicola Semple is one content creator who saw one such opportunity. Nicola is a true multihyphenate. She’s a Certified Mindset Coach, host of The Good Life Well Lived podcast, business owner, and creator of the You Are Enough Cards. She joins me on this Content 10x Podcast Episode to share how she transformed her digital content library into a physical product and why it’s the perfect partner to her online brand. Find out about:
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Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter. To watch the video, or read the blog post, click here. | |||
| 3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes | 14 Mar 2024 | 00:14:36 | |
Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started! To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300! Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey. This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. Find out:
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Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| The Game-Changing Power of a Content MVP | 29 Apr 2021 | 00:09:08 | |
How can you create content that your audience is guaranteed to engage with? Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In this podcast episode, I share how you can validate your idea before creating the content – saving you time, effort, and helping you give your audience exactly what they want. Find out:
Important Links & Mentions: Join hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter | |||
| The “So What” of The Infinite Dial 2021 for Content Creators | 22 Apr 2021 | 00:21:13 | |
Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights? Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consumer behavior in the U.S. and provides up-to-date research about consumers’ media habits, including digital audio and podcast consumption, social media usage, and more. In this podcast episode, I take a look at the key insights and findings from The Infinite Dial 2021 and share what they mean for content creators. I also cover the most valuable takeaways and talk about how these can help you create content designed for your audience’s preferences. Find out about:
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| It Started with Content...Babies, Blogs and Bestselling Books | 15 Apr 2021 | 00:10:51 | |
How do successful content creators get where they are? And what can you learn from their journey? It’s easy to think that people who find great success through their content do so by way of either sheer luck, or blood, sweat and tears. But, if you look closely, you’ll start to see some common themes that you can apply to your own content journey. In this episode of our It Started with Content case study series, I share the six key lessons you can learn from Sarah Turner, aka The Unmumsy Mum, and her content story. Tune in to discover how Sarah went from blogging novice (with zero followers) to topping the Sunday Times bestseller list twice! Find out about:
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Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox once a week? Click here. | |||
| The Difference Between Playing It Small and Going All-In | 08 Apr 2021 | 00:09:22 | |
How realistic are your expectations when it comes to your content? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot! While it’s good to be ambitious, you’re never going to get to this stage without putting in A LOT of hard work and solid investment. I often see people underinvesting in their content but not changing their big expectations. Content is powerful, but it won’t get you to that gold-star-status on its own. In this episode, I share the right way to invest in your content strategy to get you on track to achieving your goals. Find out about:
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| How Content Helps Potential Clients Know, Like and Trust you! | 01 Apr 2021 | 00:10:43 | |
Does your content attract people or repel them? I’ll tell you a secret – it should do both! Content certainly provides a way for others to get to know, like and trust you. But it can also help people decide that they don’t like you. And this is OK. In fact, it’s a good thing. In this episode, I explore how content is a powerful tool for weeding out people whose personalities clash with your own and ensuring that you only work with the people you like – saving you time, effort, and all that negative energy! Find out about:
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| How to Create a Content Treasure Trove for Unlimited Repurposing | 25 Mar 2021 | 00:14:22 | |
Picture this...you’ve created some great long-form content, repurposed it into bite-size content, and shared it on social media… now what? That doesn’t have to be the end of your content’s journey. In fact, if your content performs well, it should be just the start! In this episode, I’m sharing why you should revisit your best-performing pieces of content and how you can store them for unlimited repurposing. I call this creating a "content treasure trove." This is your curated library of your best-of-the-best, gold-standard content that you know is going to make a big impact on your audience. Listen to this episode to find out about:
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| It started with content… How 3 Blogs Became Big Businesses | 18 Mar 2021 | 00:11:10 | |
Can blogging still make a big impact in 2021…? Some are throwing out the more traditional content marketing strategy of blogging in favor of creating visual, video, or audio content…could this approach be completely wrong? In this "It Started With Content" case study episode, I share 3 compelling stories of people whose wildly successful businesses all started with one content type – a blog. Listen in to discover the incredible blogging turned business success stories of Brian Clark, Founder of Copyblogger, Nathan Barry, Founder of ConvertKit, and Martin Lewis, Founder of MoneySavingExpert.com. Find out about:
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| The Visual Lounge, Livestreaming & Repurposing with Matt Pierce | 11 Mar 2021 | 00:45:36 | |
What type of content gets the best repurposing ROI? One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable, and can build a rapport with your audience like no other…livestream video. But don’t take my word for it! TechSmith, one of our incredible clients at Content 10x, has seen firsthand how powerful repurposing livestream video can be. Their weekly show, The Visual Lounge, is a perfect example of just how much content can come from one livestream video…and the impact it can have on growing your audience. Matt Pierce, TechSmith’s Learning and Video Ambassador and host of The Visual Lounge, joins me on this episode to share his top tips on how to start creating videos and why help content can establish you as a thought leader. Find out about:
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To watch the video, or read the blog post, click here. | |||
| 7 Incredible Benefits of Becoming a Recognized Leader in Your Industry | 04 Mar 2021 | 00:12:50 | |
How can a thought leadership content strategy help you stand out from your competition? In this connected world that we live in, there’s one way to make sure people pay attention to you – creating content. If you want to be seen as an authority and a trusted industry leader, thought leadership content can help you achieve this. It takes guts to put yourself out there, so you might want to know if a strategy like this is really worth it…well, I’m here to tell you it definitely is! In this episode, I share the big benefits of creating thought leadership content and establishing a strong personal brand. Find out:
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To watch the video, or read the blog post, click here. | |||
| How to Repurpose Content on Clubhouse | 25 Feb 2021 | 00:18:01 | |
Are there any repurposing opportunities on Clubhouse? This is a question I’ve been asked a lot recently. Clubhouse has taken off in 2021 with people desperate to get an invite into the exclusive (for now) audio-only platform. It presents some really unique content opportunities, but many don’t yet understand how to make the most of them. In this episode, I share my thoughts on how to connect Clubhouse to your content marketing strategy. I discuss the potential for repurposing your Clubhouse content and why it’s the perfect space for thought leaders. If you haven’t heard of Clubhouse yet, don’t worry, this episode will fill you in. And if you have no desire to get on the app, I still encourage you to give this episode a listen…I don’t think Clubhouse is going anywhere any time soon. Find out:
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| How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman | 29 Feb 2024 | 00:34:10 | |
Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How 3 Ebook Downloads became 280m Podcast Downloads | 18 Feb 2021 | 00:12:43 | |
How can you give your content another chance at success? You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between. Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears. In this episode, part of our new "It Started With Content" series, I reveal how Jamie Morton repurposed his dad’s unknown ebook into one of the biggest podcasts in the world, "My Dad Wrote A Porno." Find out about:
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To watch the video, or read the blog post, click here. | |||
| The Winning Content Strategy for Business Success with James Schramko | 11 Feb 2021 | 00:48:32 | |
What’s more crucial to a winning content strategy – quantity or quality? Now, it’s obvious that good-quality content is a must for any creator, but I’m not alone in believing that consistency really is also really key to building your audience and growing your business. James Schramko believes that consistency is a key factor to his business success. His consistent content approach has generated nearly 4 million podcast downloads, 9,000 blog subscribers, and millions of dollars of sales for his various businesses. James is the Founder of SuperFastBusiness, an online business coaching program. He’s also a podcaster, trainer and the author of Work Less, Make More. I invited him to join me on this episode to talk about the power of consistency, and how his winning content strategy has led him to business success. Find out:
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To watch the video, or read the blog post, click here. | |||
| 7 Reasons Why You Should Create Episodic Content | 04 Feb 2021 | 00:11:49 | |
How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But if you have no strategy at all, or if your approach is to create content when you’re inspired, then it’s a bit like throwing your content against the wall and hoping it sticks… The three keys to a successful content strategy are: consistency, quality and distribution. Hit these three on the head and your content strategy will grow your business. In this podcast episode I share why episodic content is the sweet spot between these three main pillars and what benefits it could bring to your business. Find out:
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To watch the video, or read the blog post, click here. | |||