Explorez tous les épisodes du podcast The Content 10x Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Dangers of Using AI in Content Marketing | 12 Sep 2024 | 00:14:13 | |
Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou | 29 Aug 2024 | 00:39:29 | |
How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Optimizing Content for AI: Effective Repurposing Tactics | 15 Aug 2024 | 00:11:54 | |
Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools. This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Win at Gen AI Search with Christopher Penn | 01 Aug 2024 | 00:44:06 | |
What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing. Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs (Search Engine Results Page). More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic. Christopher highlights the need to create 'the most best content' and adopt a multi-channel distribution strategy to ensure brand prominence. He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Use Reddit in B2B Content Marketing | 18 Jul 2024 | 00:10:58 | |
With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns. Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| The Changing Face of Marketing with Amanda Natividad | 04 Jul 2024 | 00:35:15 | |
What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies. Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention. The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 10 Ways to Repurpose Your Webinar | 20 Jun 2024 | 00:11:15 | |
Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI. Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks. Tune in to learn how to extend the value of your webinars and reach a broader audience. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Repurpose a Talk into a Webinar | 06 Jun 2024 | 00:11:05 | |
Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement. Throughout this episode, you’ll hear practical tips and insightful strategies for seamlessly repurposing your talk into a webinar whether it’s a talk to a large audience at an event, or a small presentation internally to colleagues. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins | 23 May 2024 | 00:43:29 | |
How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| LinkedIn Algorithm Insights 2024: What You Need to Know | 09 May 2024 | 00:12:52 | |
Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory. So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode. Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Repurposing from Long to Short with Erica Schneider | 25 Apr 2024 | 00:40:10 | |
How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts. Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things! In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Maximize Content with a Small Team with Jess Cook | 11 Apr 2024 | 00:36:53 | |
Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach. She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Boosting Content Velocity through Repurposing with Ashley Faus | 28 Mar 2024 | 00:45:03 | |
This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic. She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies. She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes | 14 Mar 2024 | 00:14:36 | |
Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started! To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300! Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey. This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman | 29 Feb 2024 | 00:34:10 | |
Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Repurposing Long-Form Content: 5 Ways to Plan Ahead | 15 Feb 2024 | 00:10:09 | |
Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content. Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value? Hear host Amy Woods talk through tips for prep plus her top five ways to repurpose long-form B2B content. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 7 Steps to Transform your B2B Report with Daniel Plume | 01 Feb 2024 | 00:32:50 | |
Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps? That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that. Host Amy Woods asks Daniel to explain each step and why it’s so important not to get ahead of yourself too early, plus the most important step to take before doing that all important final edit. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing | 18 Jan 2024 | 00:26:30 | |
Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why You Should Create Content WITH vs FOR Your Audience | 04 Jan 2024 | 00:22:22 | |
The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection? In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by. Market research is the part of the marketing budget that gets cut first, and the impact of this isn’t seen until the campaign doesn’t connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Choose the Best Type of Pillar Content for your Brand | 14 Dec 2023 | 00:10:35 | |
Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste. In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Create a Content Brand with John Bonini | 30 Nov 2023 | 00:38:46 | |
All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! Can you think of any brands that produce content like that? John Bonini, founder of Some Good Content, calls these ‘content brands’ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win. John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he’s now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand. In this episode, they also talk about the importance of having an ‘anchor medium’ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Create Super Shareable Content by Repurposing | 16 Nov 2023 | 00:13:31 | |
It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify? We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why Do People Share Your Content? | 02 Nov 2023 | 00:10:33 | |
The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!). However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience. In this episode of the Content 10x Podcast, host Amy Woods relooks at some of the brilliant insights that came up in her conversation with Bradley Keenan, Founder of DSMN8, in episode 290 and dissects some of the ways we can make our content more appealing and relatable for our employees. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How Your Employees Can Amplify Your Content with Bradley Keenan | 19 Oct 2023 | 00:36:06 | |
More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8. The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it. Bradley joins host Amy Woods on this episode of The Content 10x Podcast to chat about the rise of employee advocacy, mistakes that business owners often make when trying to get employees to share their content, how to go about it the right way and why it works so well when you do. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 3 Things to Consider When Updating Your Content Strategy | 05 Oct 2023 | 00:11:39 | |
In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance. Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and allow the years to slip by, without occasionally taking a step back and saying ‘hey, is this even working.’ In this episode of the Content 10x Podcast, we look at the key considerations when updating your content strategy and host Amy Woods reveals some of the main changes that we’re making to ours. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 7 Reasons Why Your Marketing Strategy Needs Episodic Content | 21 Sep 2023 | 00:13:20 | |
Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 3 Ways to Repurpose User-Generated Content & Build Trust | 07 Sep 2023 | 00:10:01 | |
User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits. Basically… it’s gold! So how can you make the most of this marketing gold? Sure, you can reshare but there are so many other ways that you can maximize the impact of UGC through repurposing. In this episode host Amy Woods talks about different types of user-generated content and provides 3 epics ways to repurpose it for B2B. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Repurposing Strategies for Every Stage of the Marketing Funnel | 24 Aug 2023 | 00:13:26 | |
The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for impactful content. She also looks at the marketing funnel as a whole, how you can use it to structure your content marketing approach, and tips for creating content for every stage. Find out about:
Important Links & Mentions
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join thousands of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| The Profound Influence of Time...and Tequila with Jay Baer | 10 Aug 2023 | 00:39:25 | |
What makes someone choose your competitor’s product or service instead of yours? The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we think… It’s speed and responsiveness. In the latest episode of the Content 10x Podcast, host Amy Woods talks with our friend and returning guest, Jay Baer about his new study and how the findings could help change businesses for the better. They also dive into in Jay’s success as a tequila influencer and why his background as a marketer helped him to stand out, build an audience at rapid pace, and break into that highly competitive market. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Content Distribution & Avoiding Assumptions About Your Audience | 27 Jul 2023 | 00:13:22 | |
Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that. In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics that came out of this highly-reputable industry report, and why these findings emphasize the importance of repurposing your content (podcast or not, this applies across to all content creators). Plus get top tips on repurposing your podcast for YouTube and social media platforms. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 7 Ways to Elevate Internal Comms with Powerful Customer Stories | 13 Jul 2023 | 00:08:20 | |
While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team. These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented in a way that addresses them as team members and partners all working towards the same goals. In this episode of the Content 10x podcast, host Amy Woods looks at the benefits of sharing customer stories internally (the good one and even the not so good ones!) Plus, seven engaging ways to do it. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 3 Ways to Repurpose Content for Business Development and Sales | 29 Jun 2023 | 00:10:29 | |
Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails. By providing valuable and useful information that grabs attention, you can transform your outreach efforts and improve your chances of success. We look at 3 strategies for switching up the way you use content in order to enhance your business development and aid the sales process. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Winning Link Building Strategies with Alan Silvestri | 15 Jun 2023 | 00:37:31 | |
Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content. In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let’s us into his world of strategic ‘bridge building’ and how he pitches links and ultimately get’s his clients’ content in front of the right people… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| The Repurposing Power of Unpolished Content | 01 Jun 2023 | 00:08:35 | |
Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build. In this episode of the Content 10x Podcast, host Amy Woods takes a look at what constitutes unpolished content and the ways in which you can use it to maximize the impact of your B2B content and really connect with your audience. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Track and Measure Your Content Repurposing | 18 May 2023 | 00:08:57 | |
You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content… Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it? In this episode, host Amy Woods looks at the different ways you can track and measure the impact of your repurposed content. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Small Team, Big Impact: How Small Teams Can Repurpose Like Pros | 04 May 2023 | 00:11:16 | |
The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content! Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact… In this episode of the Content 10x podcast, host Amy Woods looks at the key to getting your brand, content and message in front of a broader audience, whatever the size of your team. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every other week https://www.content10x.com/newsletter | |||
| How to repurpose content for paid social with Jonathan Bland | 20 Apr 2023 | 00:41:38 | |
Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x podcast, our host Amy Woods talks to co-founder of Omni Lab, Jonathan Bland. Jonathan is a vocal advocate for repurposing and in this conversation they focus on how repurposing can 10x the impact of your webinars, what makes good ad creative and how to repurpose content for paid social. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 7 Ways to Avoid Repetitive Repurposing | 06 Apr 2023 | 00:12:13 | |
Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment! The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants just once! So, there’s nothing wrong with sharing your best content more than once. However, no one wants to feel like they’re sounding like a broken record, so what are some of the ways you can avoid this? In this episode of the Content 10x podcast, host Amy Woods looks at 7 ways to avoid sounding repetitive when repurposing. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 11 Ways to Repurpose your Guest Appearances | 23 Mar 2023 | 00:15:35 | |
Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent? In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the maximum ROI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 10 Ways to Repurpose Your Talk as a Speaker | 09 Mar 2023 | 00:15:51 | |
If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when you reach your last slide and take a bow, it can be repurposed into multiple pieces of content that can ensure you get the maximum return from it. In this episode, host Amy Woods looks at 10 specific ways that you can repurpose your talk after it’s been delivered. PLUS get a free downloadable checklist - The Ultimate Checklist to 10x your Talk. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Optimize your Content with Michael Brenner | 23 Feb 2023 | 00:34:02 | |
Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and ways to measure your content’s effectiveness. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Repurpose Content for Substack | 09 Feb 2023 | 00:12:16 | |
Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in order to grow your subscription. Find out
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 3 Ways To Review Your Content Strategy (& Big Changes After Reviewing Ours!) | 26 Jan 2023 | 00:13:10 | |
In the new year it’s good practice to review your content strategy. There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. This year, we reviewed our content strategy and this has resulted in big changes. We’re excited to share them with you, along with 3 top tips on how to effectively review yours…. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Improve Your Interview Skills with Sarah Goff-Dupont | 19 Jan 2023 | 00:37:51 | |
How do you prepare and conduct a really excellent expert interview? To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker. Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy’s attention, and, as someone who often conducts expert interviews she wanted to delve deeper. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| How to Repurpose Your In-Person Offerings Online | 12 Jan 2023 | 00:12:13 | |
If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online… And if you haven’t thought about it, perhaps you should! The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value to our audiences and provide new and interesting ways for them to consume our content. In this episode of the Content10x Podcast, host Amy Woods discusses three ways to repurpose in-person content into online content… with lots of bonus tips and suggestions along the way. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 5 Content Marketing and Repurposing Predictions for 2023 | 05 Jan 2023 | 00:11:29 | |
What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content marketing in 2023. Amy has hosted this style of show every year since 2018 and her predictions have not been wrong yet, so it’s a must listen! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why Being Everywhere Isn’t the Goal of Content Repurposing | 15 Dec 2022 | 00:10:40 | |
Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people… The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience. There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience! Not everyone… but exactly the people we are creating content for. In this episode of the Content 10x Podcast, host Amy Woods looks at why content repurposing isn’t about being everywhere, and what it is about. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Exploring Zero Click Content with Amanda Natividad | 08 Dec 2022 | 00:39:42 | |
You can’t get around the fact that it’s tough out there for content creators and marketers. It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks. So how do marketers navigate this brave new world where platforms reward zero-click behavior? In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of zero-click marketing and how to successfully play platforms at their own game. Find out
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Repurposing Content with Neurodiversity in Mind | 01 Dec 2022 | 00:10:56 | |
Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive. Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| Why Evergreen Content Makes Repurposing Easier | 24 Nov 2022 | 00:13:34 | |
As a content marketer, you will know and understand the power of evergreen content. It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. It really is the gift that keeps on giving! In this episode Amy looks at how we define evergreen content and how it can make repurposing that much easier and more rewarding. Find out:
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Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||