The Construction Leading Edge Podcast – Détails, épisodes et analyse

EPISODE 363: Is your construction business relying too heavily on referrals? It’s time to rethink your marketing strategy.

In this week’s episode, we’re joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently.

Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts.

From defining a niche to measuring ROI, this episode is packed with actionable advice for builders looking to skyrocket their marketing strategies.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Meet Spencer Powell from Builder Funnel (02:58)

Why relying on referrals makes you vulnerable (04:17)

Defining your ideal client (07:04) 

The importance of niching down and how to do it (11:54)

Building a customer acquisition system (23:05)

Crafting a message that resonates with your desired clients (27:54)

Content marketing vs. paid advertisements (40:04)

Maximizing lifetime customer value (53:05)

How to track your marketing efforts (55:12)

Keep up with Spencer (57:59)

Additional Resources:

- Watch episode 318 with Spencer HERE

- Join our FREE Get Out of Your Construction Business Masterclass HERE

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE

- Schedule your FREE business evaluation call with our team HERE 

Connect with Spencer:

- Grab a free copy of Spencer’s book, The Remodeler Marketing Blueprint, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line.

- Visit Builder Funnel for more information HERE

--

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 362: Has your construction business been doing great lately and now you’re thinking about scaling up? Before you make any moves, you need to hear this.

In this week’s episode, we’re joined by our Construction Leading Edge team, Leyah Hostetter and Monish Khadye, to dive into the common pitfalls of scaling a construction business.

We break down why chaos is a choice, how the “Just Enough to Start” (JETS) trap can hurt your reputation and profits, and why the DIY approach simply doesn’t work. Plus, we reveal why systems are essential even for small companies, the risks of building a business around people, and more.

If you’re a construction business owner looking to scale with a strong foundation, this episode is exactly what you need.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Pitfall of ramping up marketing without operational support (02:55)

Why the “Just Enough to Start” (JETS) is a costly fallacy (10:09)

The problem with a DIY approach to your business (24:08)

Systems are essential even for small companies (30:35) 

Chaos as a self-correcting phenomenon (36:13)

Why you shouldn’t design your business around people (38:34)

Episode wrap-up (47:08)

Additional Resources:

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE

- Schedule your FREE business evaluation call with our team HERE 

--

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 353: Running a construction business with your spouse can be quite challenging, but Ashley and Andrea Fleschner of Fleschner Construction have mastered the art of building client trust through their partnership.

In this week’s episode, Ashley and Andrea reveal the secrets behind the success of Fleschner Construction and how trust has been a cornerstone in their success.

They discuss the strategies they’ve implemented to enhance client communication, streamline operations, and foster trust in their services.

Additionally, we talk about the impact of our Systematize Your Construction Business (SYCB) program on their business and family life, how the accountability chart and revenue maximizer work, and more.

Tune in now to learn how to strengthen your business relationships with clients and partners while working as a couple!

Key Takeaways:

Introduction (00:00)

Meet Andrea and Ashley Fleschner of Fleschner Construction (02:45)

Ashley’s journey from high-tech sales to construction (07:50)

Difference between commercial vs. residential design (13:49)

Principles in designing hotel lobbies (18:50)

Tips for married couples working together (24:59)

Keys to building and rebuilding trust with clients (29:49)

Impact of the Systematize Your Construction Business (SYCB) program (34:19)

Advice for those still giving out free estimates (38:41)

Using the accountability chart and revenue maximizer (42:24)

Life and business after the SYCB program (46:59)

Having a positive community (51:22)

Final thoughts (57:11)

Additional Resources:

- Join our FREE Get Out of Your Construction Business Masterclass HERE

- Schedule your FREE business evaluation call with our team HERE 

- Or send a text message to 877-755-2410 with the word “APPLY”

Check out Fleschner Construction:

- Connect with Fleschner Construction on Facebook HERE

- Visit their official page for more information HERE

--

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 263: Are you spending your weekends on timesheets and payroll? If that's how your weekend looks, you have a big problem going on with your business.

And that's what we'll solve for you in this week's episode of The Construction Leading Edge podcast.

We've invited James Jessop, Ben Ercanbrack, and Isaac Barlow to talk about how they've finally won back their time and increased their revenue using the Busybusy app.

Busybusy is an easy-to-use construction time-tracking app with features like digital employee clock in and out, photo upload for project documentation, equipment visibility, accurate job costing, and much more.

As a project manager twenty years ago, I know how complex projects are, and I've learned that business management is way more important than the actual ability to build. And if you don't strengthen the business management side of things, then you won't have anything to build.

The numbers are out there to prove that. 

One of them shows that 70% of construction companies fail within seven years. And one of the major roadblocks in a construction business is the employee timesheet. Overpayment, unverified timestamps, over breaks, and unclear task documentation - do these sound familiar to you?

So, if you’re in that same boat, make sure to tune in to today's episode as we unpack the benefits of using Busybusy and how it would impact your company and clients.

Let’s get started!

Key Takeaways:

Introduction (00:00)

What challenges lead James Jessop to sign up for BusyBusy? (03:55)

On overpaying employees and incorrect timesheets (07:52)

Benefits of using BusyBusy (10:48)

Ben Ercanbrack on how challenging collecting time is (26:45)

On Busybusy’s accurate job costing feature (30:20)

Isaac Marlow on measuring results and better performance (33:23)

What does winning look like? (37:28)

What’s the norm in a construction business? (39:53)

How did BusyBusy get started? (44:14)

What problems does BusyBusy solve for contractors? (48:12)

The future of BusyBusy (56:59)

Episode wrap-up (1:05:08)

Additional Resources:

- FREE online training workshop: Get Out of Your Construction Business: How to Make it Run Without You here

- Learn how to recession-proof your business here

- Work with our team to systematize your business here 

- Win back your time using Busybusy here

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 262: Are people making decisions about their homes based on logic or emotions? How does emotional buying help you grow your business? 

In today’s episode of The Construction Leading Edge podcast, Josh Dembicki, President and Co-Founder of Colorado Siding Repair, and Matt Lewis, COO of Hover, sit down with me to talk about how Hover encourages emotional connection with the customers and how it has hugely impacted the overall business growth of Colorado Siding Repair.

Hover is an app that allows homeowners to take photos of their homes and turn them into accurate measurements, better project estimates, and collaborative 3D models for better visualization.

With Hover’s state-of-the-art features, Colorado Siding Repair was able to change the trajectory of its business with an impressive $11M in sales this year and a better 50% closing rate. But it’s not the tech that got them to where they are right now.

It’s all about making an emotional connection with homeowners and letting them buy through emotions.

With that being said, make sure to tune in to today’s episode as we discuss more of that and the amazing features of Hover that you and your team could take advantage of.

Let’s get started!

--

Key Takeaways:

Introduction (00:00)

Meet Josh of Colorado Siding Repair (00:19)

What is Hover? (01:53) 

Are people making decisions on logic or emotions? (08:11)

How is Hover impacting the estimating process (11:32)

Best part of Hover during the operation process (15:31)

Meet Matt of Hover (20:29)

How did Hover start as a company? (24:08)

Hover features for custom builders (25:49)

Misconceptions and myths that contractors have (28:27)

Hover's new direct ordering tool (35:43)

What’s the best part about Hover? (39:01)

Episode wrap-up (41:34)

--

Additional Resources:

- FREE online training workshop: Get Out of Your Construction Business: How to Make it Run Without You here

- Learn how to recession-proof your business here

- Work with our team to systematize your business here 

- Build better projects using the Raken app here

- Visit our website here

--

Find Colorado Siding Repair

- Visit Colorado Siding Repair’s website here

- Connect with Josh Dembicki here

Find Hover

- Check the Hover app here

- Connect with Matt Lewis here

--

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!!

EPISODE 261: When we talk about a recession, we’re not just talking about a broad economic downturn. We’re talking about any big shock to a company’s system, which you are guaranteed to experience. Here are 10 tips to make your business more recession-proof.

Resources mentioned in this construction podcast episode:

Apply to Work with Our Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply

Get Out of Your Business: Make it Run Without You This Year - www.constructionleadingedge.com/getout

Recession Proof Your Business [Webinar Replay]: www.constructionleadingedge.com/recession

EPISODE 260: Entrepreneurs act a certain way and achieve results because of what they believe.  There are 3 things entrepreneurs believe, that technicians do not.  Listen to find out what they are, and see which ones you believe.

What you’ll take away from this construction podcast episode:

• The thinking traps every technician falls into.
• Examples of the JETS thinking trap.
• When does an entrepreneur set up their financial systems?
• Why an entrepreneur wants to be replaceable.
• Common mistakes the technician makes when hiring.
• How Truett Cathy, founder of Chick-fil-A thought about hiring.

Resources mentioned in this construction podcast episode:

Get Out of Your Business: Make it Run Without You This Year: Free online training workshop - www.constructionleadingedge.com/getout

Apply to Work with Our Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply

Raken - Get the data you need to build better projects with an app your field crews will actually use - https://www.rakenapp.com

Belay Solutions: To learn more about all the ways BELAY can help your construction business and claim an exclusive offer just for our listeners, text the word EDGE to 55123 today.

EPISODE 259: Is your business headed for a tipping point? Are you personally approaching a tipping point? Over the next few minutes you’re going to go through our 12 point assessment to help you find out.

What you’ll take away from this construction podcast episode:

• What does it look like when you hit a tipping point in your business?
• A 12 point assessment to determine if you or your business is approaching a tipping point.
• How Starving Horse Syndrome shows up.
• Symptoms that your team could be in a red line condition.
• Some examples of stress-induced health issues I’ve discussed with construction business owners recently.
• What the stress of your business could actually be doing to your family.

Resources mentioned in this construction podcast episode:

Get Out of Your Business: Make it Run Without You This Year: Free online training workshop - www.constructionleadingedge.com/getout

Apply to Work with Our Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply

Raken - Get the data you need to build better projects with an app your field crews will actually use - https://www.rakenapp.com

Hover - Accurate measurements, collaborative design tools, and dependable estimates are all ways HOVER helps you serve your customers better and improve your operations to grow your business. https://hover.to/

EPISODE 258: Why do 80% of construction businesses have zero terminal value? How are they designed to fail? What are some lessons from IBM and old iPhones? What can you do to avoid spending 30 years building something you can’t let go of?

What you’ll take away from this construction podcast episode:

• Why 80% of construction businesses will never sell.
• An example of a very profitable construction business that was designed to fail.
• How a business can be like a hostage situation.
• A few indicators that your business is a victim of planned obsolescense.
• How your business will be valued when you try to sell it.
• 3 reasons IBM was successful.
• What “right to left thinking” looks like for big picture strategic planning.
• 6 mistakes to avoid so you don’t spend the next few decades building something that’s unintentionally designed to fail.

Resources mentioned in this construction podcast episode:

Get Out of Your Business: Make it Run Without You This Year: Free online training workshop - www.constructionleadingedge.com/getout

Apply to Work with Our Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply

Raken - Get the data you need to build better projects with an app your field crews will actually use - https://www.rakenapp.com

Hover - Accurate measurements, collaborative design tools, and dependable estimates are all ways HOVER helps you serve your customers better and improve your operations to grow your business. https://hover.to/

EPISODE 257: What you'll take away from this construction podcast episode:

• Is it possible to run a construction business that doesn't consume your life?
• Is it possible to own a business and work less than 40 hours a week? You may be surprised at how many hours Monish Khadye is working on his business now.
• Why he hated his business in May 2021.
• The mindset change you need to be prepared for if you want to change your business.
• The before and after pictures of his business.
• How he changed his mind about growing his business.
• The most impactful systems that gave him the most bang for the buck.
• Some of the unexpected side effects of systematizing his business.
• Why he has joined our team as a coach to help others systematize their business too.

Resources mentioned in this construction podcast episode:

Get Out of Your Business: Make it Run Without You This Year: Free online training workshop - www.constructionleadingedge.com/getout

Apply to Work with Our Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply

Raken - Get the data you need to build better projects with an app your field crews will actually use - https://www.rakenapp.com

Hover - Accurate measurements, collaborative design tools, and dependable estimates are all ways HOVER helps you serve your customers better and improve your operations to grow your business. https://hover.to/