Explorez tous les épisodes du podcast The Consistency Corner: Lightening the Mental Load of Marketing

If you’ve ever felt the pressure to “show up more,” especially in seasons where your time and energy are stretched thin, you’re not alone. In this conversation, Ruthie Sterrett sits down with brand and web designer Ashley Wyatt to talk about what true visibility really looks like for founders who are also navigating motherhood, busy life seasons, and the never-ending mental load of running a business.

Instead of focusing on posting more, this episode digs into visibility from the inside out—building a brand that reflects your values, honors your capacity, and evolves as you evolve. Ruthie and Ashley unpack why DIY branding often leads to confusion, how clarity becomes the antidote to overwhelm, and why consistent visibility is more like planting seeds than chasing instant results.

You’ll hear honest insights about navigating maternity leave, rebuilding confidence after long breaks, leaning into SEO for sustainable visibility, and knowing when it’s time for a rebrand or brand refresh. Whether you’re growing a business alongside raising kids or stepping into a new season as a CEO, you’ll walk away with clarity and reassurance that you don’t have to burn out to be visible.

✨ After listening, head to the Self-Made Life Podcast for part two!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Social media shouldn’t feel like gas station food—filling you up without actually nourishing you. And if you’ve been scrolling late at night, feeling drained, overstimulated, or creatively flat, this episode is your permission slip to take a social media sabbatical.

In this conversation, Ruthie breaks down how to step away from the apps without losing connection, momentum, or visibility. You’ll learn the simple six-step checklist she uses with clients inside The Corner Office, how to decide whether to announce your break, and what to do before logging off to keep your audience supported and your business running.

Plus, Ruthie shares exactly how to return in a way that feels natural—not awkward or overexplained—by focusing on audience-centered content, gentle reconnection, and a five-day rhythm to rebuild momentum.

If you’re a busy mom running a business (and carrying 90% of the mental load), this episode will help you reset your relationship with social media, protect your energy, and build healthier rhythms heading into the new year.

✨ Want the freedom to take a sabbatical anytime? Grab The Corner Office Service Guide to learn how we can take social media off your to-do list for good.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The holidays are here—our calendars are full, our phones are buzzing, and our feeds are overflowing with festive photos and year-end promotions. But beneath the hustle, what most of us are really craving is connection.

In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience that there’s a real human behind the feed.

You’ll learn the difference between inbound and outbound engagement, how the algorithm actually interprets your relationships, and why DMs and thoughtful comments matter more than ever. Ruthie also shares how tools like ManyChat can support—not replace—real connection, and how small gestures of humanity can stand out during a busy, emotional time of year.

If you’ve ever wondered how to show up on social without burning out, this episode will help you build connections with clarity, generosity, and intention.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition.

Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business designed around flexibility, purpose, and enoughness. She unpacks why society pushes women toward extremes, how high-achieving moms internalize unrealistic expectations, and the cultural and structural challenges that make modern motherhood feel so heavy.

You’ll hear insights inspired by research from McKinsey, Lean In, Harvard Business Review, and real conversations inside the Consistency Corner community. Plus, Ruthie reframes the 5C Framework—Clarity, Calendar, Content, Consistency, and Conversion—as a tool to help moms define success on their own terms.

If you’ve ever felt like you’re doing everything and still not doing “enough,” this episode will feel like an exhale. You’re not failing; you’re pioneering a new model of motherhood. And you don’t have to do it alone.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and marketing—especially when you’re in a hard season.

From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your life right now.

You’ll hear how Dana navigates growing her business while managing IVF and a full-time job, and Ruthie offers practical, compassionate insight into maintaining visibility, setting boundaries, and letting go of the “shoulds.”

Whether you’re in a busy season or simply craving a slower, more aligned pace, this episode will remind you that you can show up for your audience without showing up everywhere.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand.

You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her honest take on using AI for trend research (and why it’s not the shortcut you think it is).

This conversation will help you reframe how you think about trends — not as a magic bullet, but as an amplifier for your message when used intentionally. You’ll walk away with clarity, confidence, and a few practical tools to make social media feel more sustainable.

✨ You’ll Learn:

• Why chasing hacks leads to burnout
  
  
  
• How to evaluate trends strategically
  
  
  
• Tools that make trendspotting easier
  
  
  
• What to do when you go viral
  
  
  
• Why connection always beats constant creation
  
  

🎟️ Want to go deeper? Join Ruthie at the next Social Media Mixer — part networking, part workshop, and 100% real conversation about what’s working on social right now.

Save your seat here!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life?

In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity.

Together, they unpack:

• How Erika shifted from full-service bookkeeping to empowering women to understand their numbers
• Why social media’s role in her funnel has changed — and how that’s actually increased connection
• The tension between showing “real life” as a mom and staying professional online
• How to test your content with intention (without getting stuck in comparison or overthinking)

If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time.

👉 Connect with Erika on Instagram @erika_millard
👉 Learn more from Ruthie at theconsistencycorner.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅‍♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction.

You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matter more than algorithm hacks. Learn how to decide if a 3-grid or 9-grid fits your business, what to post when life gets busy (hello, Q4 holidays), and how to keep your Instagram working for you — even while you’re not posting every day.

Whether you’re managing multiple profiles, running a brand that serves moms, or just ready to breathe again on social, this episode will help you build a content strategy that’s intentional, sustainable, and actually fun again.

✨ Want support? Explore our done-for-you 9-Grid service or grab the 9-Grid Planning Pack to DIY your own and step into the season with less overwhelm and more consistency. 

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that.

In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention, whether you’re launching, pausing, or pivoting.

If you’ve ever wondered what to pin, how to design your grid, or how to make sure your profile does the heavy lifting for your brand—this episode walks you through exactly what to include, how to structure it, and why it matters.

Perfect for: Founders and CEOs of brands that serve moms who are ready to make Instagram work smarter—not harder.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Before you post one more piece of content, stop and ask yourself these 12 questions.

In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again.

You’ll walk away with clarity around what kind of content to create (personal vs business-focused), how often to post, which platforms to prioritize, and what type of engagement plan actually works for busy founders. Ruthie shares the same questions she uses in strategy sessions with clients to cut through the overwhelm and create a system that supports growth without burning you out.

If you’ve ever felt like you’re shouting into the void on Instagram, exhausted by the “shoulds,” or questioning if going viral even matters, this conversation will help you breathe again. You’ll learn how to make intentional choices about your content and build a strategy that supports both your business and your life.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

AI isn’t replacing you—it’s here to support you. But only if you know how to use it.

In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of.

Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move.

From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals.

If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing.

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time.

You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intention, and why supporting brands that serve moms is one small way we can make an impact.

If you’ve ever opened your phone, scrolled the news, and thought, “I hate it here,” this episode will remind you that you’re not alone—and that you can keep showing up with humanity, alignment, and courage.

Resources & Shout Outs: Mo News, @sharonsaysso, @sarawiles, books by Isabel Wilkerson, and more.

👉 Join the next Social Media Mixer on September 26th to keep the conversation going.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap.

In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported.

You’ll learn:

• Why social media delegation often backfires
• The 3 things your team must have to succeed
• How to create a content process that works (even if you’re not a content person)
  
  

If you’re ready to hand off social media and feel good about it, get the full blueprint inside the Delegation Download 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone.

In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier.

That’s why I created the Over It Index—a simple readiness assessment that shows if you’re set up for success. It reveals your next best step, so you can finally get content off your plate in a way that gives you freedom, energy, and results.

Take the Over It Index → theconsistencycorner.com/overit

00:00
The Summer of Delegation

02:54
Overcoming Content Creation Overwhelm

05:51
The Over It Index: Your Outsourcing Assessment

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource.

In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn:

• Why creative burnout is hurting your content (and your audience engagement).
• How inconsistent posting can damage trust—and what to do instead.
• The key mindset shift from “I have to do it all” to becoming a true CEO.
  
  

If you’ve been wondering whether outsourcing is a smart next step for your business, this episode will help you decide and give you practical ways to take social media off your plate without losing your brand’s voice.

Chapters

00:00
The Burden of Social Media Management

02:47
Recognizing the Signs to Outsource

05:38
The Impact of Inconsistency on Engagement

08:28
Understanding Time Confetti and Focus

11:50
The Importance of Data in Social Media Strategy

14:36
Resentment and Burnout from Content Creation

17:27
Embracing Outsourcing for Business Health

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Feeling overwhelmed by content creation—or wondering if your social media is even doing anything for your business?

In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a real talk conversation on what social media is actually supposed to do in your business—and how to make it work for your season, your audience, and your goals.

We unpack what it looks like to:

• Align your content with your business goals (instead of posting just to post)
  
  
• Choose the right platform for your audience and your energy
  
  
• Simplify visibility when you’re doing all the things
  
  
• Show up with consistency without the pressure to be perfect
  
  

Plus, Dr. Gila shares how she helps single parents raise strong-willed and neurodivergent kids with connection over perfection—and why amplifying her message matters in a noisy online world.

🔗 Connect with Dr. Gila

Website: www.drgilaparenting.com

Instagram: www.instagram.com/drgila_parenting

Facebook Group: Single-Parenting with Connection, not Perfection https://www.facebook.com/share/g/154KRmy72k/

Whether you’re a brand new founder or growing a brand that supports moms, this conversation will help you rethink the role of content and give you permission to show up in a way that feels good—and gets results.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ever feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan that builds momentum, connects with your audience, and drives real results.

In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn how to plan your content with intention, guide your audience through awareness and decision-making, and ensure every post leads to your ultimate business goals.

If social media feels like a chore, or your content isn’t converting, this conversation will help you connect the dots between launch planning and marketing success—so you can finally show up with purpose and strategy.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025.

With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler alert: most time management strategies were built for men and simply don’t translate to the mental load and complexity moms carry daily.

Laura breaks down the four pillars of her time management method: principles, skills, mindset, and bandwidth awareness. Learn why paper planners alone aren’t enough, how to rebuild your time systems to support your actual life, and what it really means to create a calendar strategy that gives you space to breathe.

Whether you’re balancing corporate life, motherhood, or a growing business—this episode is your permission slip to stop doing it all and start doing it differently.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Before you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From professional photos to B-roll and behind-the-scenes updates, she shares exactly what your marketing partner needs from you to succeed. Learn how to delegate without disappearing and set your social media strategy up for success.

If you're ready to take social off your plate without sacrificing authenticity, this episode is your starting line.

🎧 Tune in to learn:

• Why your input still matters (even with a team)
• The critical content assets most CEOs overlook
• How to prepare for a seamless, strategic social media partnership
  
  

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you.

We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long.

We dig into how to actually talk to your partner about the mental load, why so many moms feel burnout before they even finish their coffee, and how content can become a catalyst for change in our relationships and our culture.

Whether you're a founder, a content creator, or a mom trying to do it all—this episode will help you feel seen, empowered, and better equipped to lead with intention in your home and business.

Plus, Paige shares how she built a sustainable content strategy rooted in real-life conversations and community—and how you can, too.

🔗 Connect with Paige Connell (@sheisapaigeturner)

📸 Instagram: https://www.instagram.com/sheisapaigeturner
🎵 TikTok: https://www.tiktok.com/@sheisapaigeturner
🌐 Website + Newsletter + Audio Course: https://www.sheisapaigeturner.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?”

This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own branding evolution between @ruthiesterrett and @theconsistencycorner.

Whether you’re a solopreneur dreaming of building a team, or a CEO ready to step into thought leadership, this episode will guide you through making smart, aligned decisions that support your business growth and impact.

💡 Tune in to learn how to balance visibility, delegation, and sustainability—without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ever feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing.
This week, Ruthie is joined by Kelly Hubbell, founder of Sage House, a company helping busy moms reclaim their time, energy, and mental clarity by building household systems and outsourcing the invisible load.
Kelly shares how her own experience as a burned-out mom of three sparked the idea for Sage House—and why hiring a house manager was the best decision she ever made for her family and her business. Together, Ruthie and Kelly explore the cultural guilt that keeps women from asking for help, the myth of the “supermom,” and why outsourcing at home is actually a business growth strategy.
Whether you’re struggling to stay on top of laundry or just tired of doing it all alone, this episode will inspire you to build a life that supports both your family and your ambitions.
🎧 Press play for real talk, strategic insight, and encouragement for the mom CEO in you.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What if a t-shirt could start a healing journey?

In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported.

We talk about the identity shifts that happen in motherhood, what matrescence really means, and how marketing can be more than just visibility—it can be connection.

You’ll hear:

• How Sam went from educator to merch-based founder
  
  
  
• Why she uses her monthly collections in the customer journey
  
  
  
• What she’s learned about marketing while mothering in real time
  
  
  
• How she’s navigating the balance between personal and brand content
  
  
  

Plus, we dig into the real mental load of content creation, what’s working on social (and what’s not), and how to stay rooted in your mission while still showing up online.

If you’re a founder serving moms—or you are a mom trying to do business in a way that honors your season—you’re going to feel seen in this one.

🔗 Connect with Sam:
 Instagram: https://instagram.com/samthomsonhall
Shop + Resources: https://welcome-mama.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Is social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to delegate.

This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward content creation. If you’ve ever found yourself mentally drafting captions while trying to cook dinner, this one’s for you.

Ruthie outlines what effective social media support really looks like—not just handing logins to a VA, but working with a strategic partner who understands your brand voice, your goals, and your customer journey. She also breaks down four service options that can meet you where you are.

If you’re ready to stop letting social media drain your energy and start letting it support your growth, tune in now. You’ll walk away with clarity, confidence, and permission to do things differently.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms.

We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a “nice to have”—it’s a business growth essential.

Bethany shares her journey into specializing in branding for mompreneurs, and we break down the shifts that happen when you move from DIY to intentional brand design. Plus, we talk about why having your brand out of your head and onto paper is the key to scaling with confidence and ease.

If you’re ready to build a brand that sells, serves, and supports the life you want, this episode is for you.

👋 Connect with Bethany + Wildbloom Creative Studio
Instagram: https://www.instagram.com/wildbloomcreativestudio

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses.

If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionally—without guilt.

This episode is for the ambitious, high-achieving woman who’s tired of being everything to everyone. Let’s make peace with social media and take one more thing off your mental plate.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, not just views.

We’re diving into the key metrics that matter this year — watch time, shares, and saves — and how to use them strategically to reach both new audiences and existing followers. Plus, we’ll discuss why viral content often misses the mark for business owners and how to craft content that aligns with your brand while still engaging with the algorithm.

Whether you’re feeling overwhelmed by the pressure to keep up with trends or just frustrated by the drop in engagement, this episode will give you a fresh perspective on what actually works on Instagram right now. Tune in for actionable insights on remixing content, staying consistent, and building a brand that lasts — without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What’s REALLY Going On With the Instagram Algorithm?
Episode Date: April 8, 2025

One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?

In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.

You’ll learn:

• The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
• How to build a smart Instagram reach strategy for both new followers and your existing audience
• What the Instagram algorithm wants in 2025—and how to give it exactly that
• Tips for repurposing content that actually performs
• Why every post needs a job description and how to assign one

Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.

💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you ready to grow a business that markets to moms without social media draining your energy? 

Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

🎧 In each episode, you’ll discover:
✔️ How social media can work for you (instead of feeling like a never-ending task)
✔️ Struggles moms are facing today—and meet founders who are stepping in to help
✔️ Why strategy beats trends when it comes to social media marketing (while getting the TL;DR on the trends working today)

What to expect in upcoming episodes? Inspiring interviews with founders like you, scaling a business that serves moms, plus bite-sized social media tips!

💡 Who is this podcast for?
➡️ Founders of brands that serve moms who want to build brand authority without spending all day creating content
➡️ Marketing leaders and entrepreneurs looking for sustainable, strategic growth leveraging social media
➡️ Anyone who believes in conscious capitalism, disrupting outdated systems, and amplifying solutions that support moms 🙌

🔔 New episodes drop every Tuesday! Don’t forget to subscribe & turn on notifications so you never miss an episode.

💬 Let’s connect in real life!
🌟 Join us at our next Social Media Mixer—a networking event for founders of brands serving moms! Connect with like-minded entrepreneurs, exchange insights, and learn how to make social media work for your business.

📅 Save your spot now! 👉 https://www.theconsistencycorner.com/mixer

📩 DM me on Instagram → @ruthie.sterrett | @theconsistencycorner
📩 Visit the website → www.theconsistencycorner.com

✨ Key Takeaways:
✅ Social media should work for your business, not take over your life 🏡📱
✅ Moms are at the heart of change—your brand can make an impact 💖
✅ Consistency & strategy > trends & overwhelm 🎯
✅ Let’s simplify your social media strategy and make marketing FUN again! 🎉

In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.

Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.

Takeaways

• Consistency is crucial, but inconsistency can be okay.
• Ruthie's journey reflects the challenges of working moms.
• Social media should be part of a broader strategy.
• Finding alignment in business is essential for success.
• Helping brands that serve moms is the mission.
• Networking with like-minded founders is invaluable.
• Moms play a vital role in shaping the future.
• Creating a supportive work environment is important.
• Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.

In this conversation, you'll discover:

• Why taking radical responsibility for yourself is the key to thriving in motherhood and business
• How to overcome the guilt of prioritizing your needs and dreams
• Practical strategies for setting boundaries and asking for help
• The importance of modeling self-care and authenticity for your children
• Tips for reconnecting with your passions and rediscovering joy

Scottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.

Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.

Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.

Connect with Scottie
Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367 

IG: https://www.instagram.com/scottiedurrett/ 

FB: https://www.facebook.com/scottie.durrett.3/ 

Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/ 

Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.

In this episode, we explore:

1. Amanda's journey from corporate layoff to successful entrepreneurship
2. The power of consistency over frequency in maintaining long-term success
3. Setting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"
4. Strategies for overcoming self-doubt by remembering past successes
5. How to identify tasks to outsource: start with what you're not good at and don't enjoy
6. Embracing a 70% consistency mindset - it's about progress, not perfection
7. Why "done is better than perfect" should become your new mantra
8. The importance of accountability and productivity as crucial levers for achieving your goals

Connect with Amanda
https://www.amandamckinney.com 

Free Productivity Quiz: https://www.amandamckinney.com/quiz

Additional Free Resources: https://www.amandamckinney.com/free 

Podcast: https://pod.link/1473751874 

Book: https: www.amandamckinney.com/book 

Instagram: https://www.instagram.com/theamandamckinney/ 

LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both contribute to your financial success.

Takeaways

• Mindset and strategy are both crucial for achieving financial success.
• Creating systems and habits, such as a weekly 'power hour', can help with effective money management.
• It's important to understand and address your money mindset and beliefs.
• Consistency and regular check-ins with your finances can lead to positive financial outcomes.
• Mindset and strategy work together to create lasting change and financial empowerment.

Connect with Jen Paterson:
Instagram: https://www.instagram.com/jenpaterson.biz
Website: https://www.dollardivas.org 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.

Key takeaways:

• The power of tutorials in building a loyal audience
• How consistency (not constant output) leads to YouTube success
• Balancing SEO strategies with authentic content creation
• The importance of aligning your content with your brand values
• Why transparency and education can set you apart in the online space

Mariah offers insights on:

• Creating content that serves both existing clients and attracts new ones
• The unexpected benefits of sharing your learning process
• How to measure success beyond subscriber count
• Repurposing content across platforms without burning out
• The role of personal development in business growth

Whether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.

Connect with Mariah:
Website: https://www.mariahmagazine.com/ 

Instagram: https://www.instagram.com/mariahmagazineco/ 

YouTube: https://www.youtube.com/c/MariahMagazine 

Podcast: https://curiouslyguided.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.

Key takeaways:  

• Leveraging YouTube for passive income generation
• The power of live streaming for service providers
• Creating engaging content without burnout
• Optimizing your YouTube channel to drive traffic to your offers
• Balancing authenticity with strategic content creation
• Integrating content creation with client work
• Common pitfalls to avoid when starting a YouTube channel
• The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting achievable goals. Sierra also shares insights on incorporating human design into business strategy and recommends starting with understanding one's type and authority. She highlights the value of finding role models who share the same human design type and profile. Sierra also touches on the application of human design in parenting and the importance of trusting one's gut and taking action. 

Takeaways

• Human design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.
• Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.
• Incorporating human design into business strategy can provide guidance and alignment.
• Trusting your gut and taking action based on your intuition is important for personal and business decision-making.
• Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.

Connect with Sierra:

Instagram: https://www.instagram.com/amplifiedinnovation/ 

LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/ 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.

What You’ll Learn:

• What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
• Why understanding and using UTMs is essential for making informed marketing decisions.
• How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
• Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
• The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

• Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
• Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
• Google UTM Builder Tool: Google UTM Link Creator
• Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

• Don’t forget to subscribe to The Consistency Corner podcast to never miss an episode!
• If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.

Trends Covered: 

1. The rise of shorter podcasts and its impact on content strategy
2. Declining engagement across social media platforms and how to adapt
3. Increase in social media advertising and its implications for businesses
4. The emergence of micro offers from service providers
5. The continued relevance of Manychat in marketing automation
6. Meta's ongoing push for Threads and its potential for community building
7. Instagram's shift in metrics for Reels: from plays to views
8. How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.

Takeaways

• Mission, vision, and values provide a solid foundation for a lasting brand.
• Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
• Brand values serve as a filter for business decisions and attract the right customers.
• Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast.

In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive marketing strategy.

Takeaways

• Ruthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.
• Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.
• Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagement

Connect with Sarah

Check out the Freedom Calculator on her website and learn more about The Abundance Academy.
Subscribe to the Game On Girlfriend Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.

Takeaways

• Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.
• Understand the success equation and its application to marketing funnels and sales equations.
• Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast.

In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with entrepreneurship, along with personal experiences and insights on topics such as revenue fluctuations, navigating emotions, and dealing with comparison. We get into the real amdist the hightlight reel and the need for realistic expectations, the importance of taking action even without a clear plan, and the emotional toll of making tough business decisions. Go behind the curtain with us as we discuss the difficulty of turning off work as a business owner, the need to balance business and personal life, and the impact of social media comparison, along with the importance of integrating work and life rather than striving for balance.

Takeaways

• Entrepreneurship is hard, but so is working for someone else. Choose your hard.
• Revenue fluctuations are normal in business. Prepare for ebbs and flows.
• Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.
• Comparison can lead to unnecessary pressure. Focus on your own journey.
• Creating a realistic plan is important, but be prepared to adapt and make tough decisions.
• Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.

Connect with Amanda

Check out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn.
Subscribe to the The Unapologetic Entrepreneur Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.

Takeaways

• The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
• Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
• The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
• The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.

Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the platform where you choose to market your buswiness. 

Takeaways

• Consider the return on investment of your marketing containers and how it fits into your overall marketing strategy.
• Taking a break can provide time and space to reassess and make decisions about the future of your business.
• Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.
• It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.

During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community.

To continue to get CMO level strategy and insights in your inbox every month, sign up here. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.

What You'll Learn:

• The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.
• From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.
• Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.
• The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.

Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.

Recommended Resources:

• "The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.

Connect with Fabienne:

Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedIn

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.

In This Episode, You'll Discover:

• The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
• Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
• Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
• Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.

Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights. 

Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.

In this episode, you'll learn:

• The difference between sales and marketing and how they complement each other.
• Strategies for selling that feel genuine and build long-term relationships.
• The importance of a sales system and how to implement one effectively.
• Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.

Connect with Gwen:
Website: https://www.gritandtenacityconsulting.com
Instagram: https://www.instagram.com/gritandtenacityconsulting/
The Grit & Tenacity Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner