If you’ve ever felt the pressure to “show up more,” especially in seasons where your time and energy are stretched thin, you’re not alone. In this conversation, Ruthie Sterrett sits down with brand and web designer Ashley Wyatt to talk about what true visibility really looks like for founders who are also navigating motherhood, busy life seasons, and the never-ending mental load of running a business.

Instead of focusing on posting more, this episode digs into visibility from the inside out—building a brand that reflects your values, honors your capacity, and evolves as you evolve. Ruthie and Ashley unpack why DIY branding often leads to confusion, how clarity becomes the antidote to overwhelm, and why consistent visibility is more like planting seeds than chasing instant results.

You’ll hear honest insights about navigating maternity leave, rebuilding confidence after long breaks, leaning into SEO for sustainable visibility, and knowing when it’s time for a rebrand or brand refresh. Whether you’re growing a business alongside raising kids or stepping into a new season as a CEO, you’ll walk away with clarity and reassurance that you don’t have to burn out to be visible.

✨ After listening, head to the Self-Made Life Podcast for part two!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Social media shouldn’t feel like gas station food—filling you up without actually nourishing you. And if you’ve been scrolling late at night, feeling drained, overstimulated, or creatively flat, this episode is your permission slip to take a social media sabbatical.

In this conversation, Ruthie breaks down how to step away from the apps without losing connection, momentum, or visibility. You’ll learn the simple six-step checklist she uses with clients inside The Corner Office, how to decide whether to announce your break, and what to do before logging off to keep your audience supported and your business running.

Plus, Ruthie shares exactly how to return in a way that feels natural—not awkward or overexplained—by focusing on audience-centered content, gentle reconnection, and a five-day rhythm to rebuild momentum.

If you’re a busy mom running a business (and carrying 90% of the mental load), this episode will help you reset your relationship with social media, protect your energy, and build healthier rhythms heading into the new year.

✨ Want the freedom to take a sabbatical anytime? Grab The Corner Office Service Guide to learn how we can take social media off your to-do list for good.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

AI isn’t replacing you—it’s here to support you. But only if you know how to use it.

In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of.

Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of The Consistency Corner podcast! This episode is a little different from what we've done in the past - I'm going to be sharing a live recording from a masterclass I taught on repurposing your content and planning content by quarter. As we're heading into Q4, now is the perfect time to start penciling in your outlines for next year, and start being intentional about planning your content. There's so much value in this masterclass - let's dive in!

In this episode we covered...

• The importance of strategic content planning and starting with long-form content.
• The value of giving content time to yield results.
• How trust should be the foundation for sales and business growth.
• Practical steps for quarterly content planning.
• The importance of content pillars and themes, and how you can use those to keep your brand in focus.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm joined by my friend Jessica Smith in this episode of Unfiltered Fridays, and we're diving into the world of memberships, the importance of leveraging your network, and supporting fellow entrepreneurs. Jessica shares her passion for creating a membership platform that provides ongoing support for clients, emphasizing the importance of continuous growth and community in health and business journeys. There's a special kind of magic that  happens when people come together to lift each other up!

Here's what we chatted about...

• The significance of relying on the people within your network for guidance, support, and opportunities.
• How networking can lead to unexpected opportunities and collaborations (meeting like-minded individuals in membership circles can be a game-changer).
• The importance of membership programs, and the value they provide both personally and professionally.
• The goldmine of a supportive community that a membership can offer, ensuring that your journey is continuous and ever-evolving.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We're back with another episode of The Consistency Corner Podcast! This week I'm joined by my friend Hattie, and we're walking through the balance between harnessing AI's potential and preserving human creativity. Before we dive too deep into it, let me introduce you to Hattie!

Hattie is a Facebook Ad strategist with an obsession for using AI to to make marketing easier, faster and more affordable. She has been in the marketing business since she was 15, and now you can find her running her Facebook Ads strategy business, Funstans Marketing. Hattie and her husband have two daughters, both born via surrogacy, and they love watching cake videos together and dreaming up new spells in the kitchen ✨️ 

In this episode, we covered...

• The challenges and benefits of using AI tools, while emphasizing the importance of maintaining a personal touch in your content.
• Why you can't let ChatGPT take over everything in your life, and how to identify what tasks to reclaim for yourself.
• How despite AI's capabilities, we remain the thought leaders and CEOs of our enterprises, responsible for infusing our content with personality and originality.
• How to think outside the box and identify areas where AI falls short.
• The delicate balance between leveraging AI's assistance and preserving the unique creativity and personality of content creators.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, I'm joined by my friend Holly Haynes, and we're talking all things boundaries in business! Holly shares valuable insights on how to manage your energy, maintain your boundaries, and navigate the challenges that come with coaching.

Here's what we chatted about:

• The role of coaches in their clients' success: coaches can't control outcomes, but they can control the energy they give their clients (and why clients need to be more committed to their own success than coaches are).
• The importance of setting boundaries from the beginning, and making sure your clients know when you are and are not available.
• How people pleasing can quickly lead to burnout if you're not careful.
• How to maintain healthy boundaries when working with family and friends.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!
 
Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of several multiple figure launches for her clients, and she believes that good copy does more than just make sales - it also leaves your clients feeling excited to work with you! When Jenny isn't writing out or mapping launch strategies, you can find her biking, camping, and just being outdoors with her husband and three daughters. 

In this episode, we discuss:

• The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
• How big brands use stories to connect with customers, and what smaller businesses can learn from them.
• Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
• Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
• The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, we dive into a game-changing Instagram strategy - the Instagram Three-Grid. Ruthie explains how you can utilize just three posts on your Instagram profile to tell your story, highlight your offers, and build authority in your niche. Discover the power of using your Instagram as a mini-website and ensuring that your ideal clients and visitors know exactly who you are, what you do, and how you can serve them.

In this episode, we're covering...

- Why the Instagram Three-Grid and is a great tool for making a lasting impression on your Instagram visitors.
- The three essential posts you need to pin to your Instagram profile.
- The order in which you should post these three essential posts to create a visually appealing grid on your Instagram profile.
- How to use tools like Canva and Pine Tools to design carousel posts that align with your brand aesthetics.
- Why consistency is key and why using on-brand elements in your carousel posts is crucial.
- When to implement the Three-Grid strategy, whether you're launching a new offer or maintaining a strong and consistent brand presence on Instagram.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we're joined by Jennifer Spivak, the mastermind behind Ad Girls, a female-focused Facebook and Instagram advertising agency. Affectionately known as the "Conversion Queen" by Forbes, Jennifer is on a mission to amplify women's voices in the world through Facebook ads. With a track record of generating over $50 million for her clients, she certainly has the expertise to back up her mission. Beyond the numbers, Jennifer shares her deeply personal journey which fuels her drive to give more women financial freedom and autonomy.

Here is what else we cover in this episode:

• Jennifer's Personal Journey:She shares how a life-altering experience led her to focus on empowering women financially.
• The Importance of Financial Independence: Having financial autonomy can be a lifesaving factor for many women.
• The Power of Facebook and Instagram Ads
• What to Expect When Working with an Expert: Understand your margins to determine your break-even point for ad spend.

Connect With Jennifer
Jennifer's Instagram
The Ad Girls Website

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.

Here are some more details on what we chat about:

• Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
• Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
• Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
• Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
• 9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

• Create Bakery and Gifts: Instagram

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:

• Erin's transition from freelance graphic design to web design
• Challenges product-based businesses face in comparison to service based businesses
• The dichotomy between influencers vs. product branding.
• Different needs of a product-based business's website.
• How social media has influenced online behavior and the art of scrolling.
• The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!

Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode of Unfiltered Friday is a conversation with my friend and Creative Agency Owner, Madeline Hornung.  We chat about the creative process, what it's like to find and support ideal clients and what we wish clients knew about working with an agency partner. 

Madeline is a boy mom and fellow retail veteran who built her business to support other bad ass women in business with creative projects, systems and operations. Her team support content repurposing for this podcast and our chat about mindset will give you a peek behind the curtain of what it's like to build a service based business from the ground up. 

In this episode we chat about:

•  Understanding the difference between VAs and Creative Agencies
• The role of Creative Agencies: strategy, big-picture planning, and high-level projects
• Importance of guidance and direction when working with VAs
• Onboarding, training, and setting expectations
• The misconception of immediate results in marketing
• The compound effect of consistent actions in marketing

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move.

From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals.

If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing.

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This weeks episode is ALL about the 9-Grid, and you are not going to want to miss this  because I share some bonus tips and some insider secrets that if you decide a nine grid is right for you, you're gonna wanna know. We're gonna talk all about what the nine grid is, who it benefits, how you can use it as part of your overall marketing plan.

 If you're not posting at all, it lets you leverage social media without getting on the content hamster wheel and again, stressing out and spending time on social media content and giving your energy to the algorithm. 

SO here is what we cover:

• What it is the 9-Grid, and how it serves as a 'mini website' for your business on Instagram.
• The importance of consistency, not constancy.
• How to tell your story through the nine posts, including introducing your business, offers, and values.
• How long it takes to create a nine-grid strategy and what it entails.
• Insider tips for effectively using reels without disrupting your grid.

Still wondering if the 9 Grid is right for you? 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we are joined by the fabulous Jenny Zook, a fashion and style expert, to discuss authenticity, personal growth, embracing change, and how all these elements reflect in our fashion choices. 

Here is what this episodes unfiltered conversation looked like:

• How to be authentic & gradually becoming bolder and spicier.
• The contrast between professional and personal selves, and the magic in flying your freak flags and showing true colors.
• Nostalgic trends from high school that are coming back, and the cyclical nature of fashion.
•  The psychology of clothes that tell a story, including the importance of setting goals and reassessing fashion choices.
• A comprehensive discussion on underwear choices and their importance in styling. (trust me you don't want to miss this part!)

Whether you're a fashion enthusiast, looking for guidance in embracing your true self, or just in need of a good laugh, this episode promises a blend of wisdom, humor, and heartfelt conversation.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner Podcast! Today I'm excited to introduce you to my guest Penny Cook and we're going to be diving into the world of setting boundaries - something that I know you need to hear about! But first, let me tell you a little bit about Penny!

Penny is a entrepreneur and high performance coach, helping mompreneurs achieve their dreams while balancing the demands of motherhood. A soon-to-be mother of 3, and ex-international athlete Penny is an advocate for emotional understanding and self awareness as the answers to a work life balance as a mom and entrepreneur. This is going to be a great discussion that I know you'll get stacks of value from, so let's welcome Penny to the podcast. 

In this episode we cover: 

• Penny's journey into emotional intelligence and how she became passionate about all things boundaries. 
• The new identity we create when we become a parent and why we need a mindset shift that accompanies that - we need to consider energy and not just time!
• Some of the most common challenges that women face when it comes to setting boundaries and maintaining a healthy work/life balance
• Penny's tips for setting and communicating boundaries effectively... and more!

Connect with Penny:
Instagram: https://www.instagram.com/emo_sense
Website: www.emo-sense.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We are back with another episode of Unfiltered Fridays! Georgie Bryant joins me this week- Georgie is a life coach for mothers and helps them find a balanced routine that accommodates work, life, chores, and hobbies. As a mom herself, Georgie has personal insights into the cognitive challenges faced by mothers and shares some helpful strategies to manage it all.  In this episode Georgie and I talk all about:

• The daily challenges and mental load of motherhood
• Mentorship and how to choose the right mentor for personal growth
• Creating a balanced schedule between work, hobbies, and household chores
• The decision fatigue that comes with managing a family and a business
• Strategies for compartmentalizing and batching tasks for efficiency
• Insights into the documentary "Fair Play" on Amazon
• The importance of building self-trust and minimizing information overload

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the Consistency Corner Podcast - today we're going to be talking all about how you can master the art and science of content repurposing for effective marketing! I want to share with you my thoughts on how you can repurpose your content to create impactful, fresh content without feeling stuck in a relentless cycle of content creation. 

I can't wait to share this episode with you! Hit play and get ready to take your content strategy to the next level.

In this episode, I chat about: 

- Why repeated messaging, presented in novel ways, is crucial for audience connection.
- The role of long-form content in your marketing strategy.
- How to repurpose long-form content into engaging social media posts.
- Tips for creating thought-provoking ideas, transformation stories, quotable bites, and educational graphics from your long-form content and
- How AI can enhance your content repurposing strategies and make you work smarter and not harder! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of Unfiltered Fridays my friend Britt Ramsey is here to chat about all things motherhood and business and how challenging the juggling act can be! It isn't always talked about but we get into the facts and honesty around being a business owner and a mom. 

Here is what we walk through in today's episode:

• The Juggling Act: Brittany shares her current approach to life, taking it hour by hour. With the demands of being a new mother, preparing for a move, and balancing her career, she emphasizes the importance of asking for help.
• Progress and Patience in Business: it's not easy but we have to remember the importance of nurturing the seeds you've planted in your business. Even when results aren't immediately visible, it's essential to keep nurturing and trusting that results will come.
• How resilience & asking for help are some of the most important aspects for a business owner AND a mother
• Why the business "gurus" aren't always telling you the truth and why you should follow your instincts instead and what works for you

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner Podcast - and another special guest I'm so excited to introduce you to. Jamay Fisher is a PR professor and lifestyle coach. In her business, Leading Lavishly, she helps women become the CEO of their life and turn their dream goals into results. Her expertise is particularly in supporting women to grow wealth and launch into luxury - money, business, and beyond! Today we're chatting all about how to attract quality clients using your CEO image - grab a pen and paper and let's dive in!

In this episode we covered:

• Jamay's personal journey from PR to becoming the CEO of her own life and running her business.
• The difference between PR, Marketing and Advertising and how PR can create high value sales and meaningful relationships. 
• How you can become a better version of yourself without completely changing who you are!
• Tips for overcoming self-doubt and making sure you're confident in your pricing, value and PR image.
• The link between being underpaid, burnout, and raising prices and how attracting quality clients can solve all three of these problems. 
• How to evaluate whether your self-image and narrative is serving or hindering your success... and so much more! 

Connect with Jamay:
Instagram: www.instagram.com/jamayfisher
Website: https://leadinglavishly.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today's unfiltered Friday conversation is a recap of Ruthie's journey in entrepreneurship and as a mom.

We dive into:

- The "corporate" days: A blast from the past as she reminisces about her corporate life, and how becoming a mother ignited her quest for a better work-life rhythm.

- The birth of The Consistency Corner: Hear the heartwarming story of how her son, Noah, inspired her leap into entrepreneurship, and how The Consistency Corner came into existence.

- The fear is real: Let's dive deep into the fears of leaving a stable job and stepping into the unpredictable world of entrepreneurship, all fueled by love for her family and the desire to live life on her own terms.

- From corporate worker to full-time entrepreneur: It's a thrilling rollercoaster ride, with the euphoria of snagging her first client and replacing her corporate income in record time!

- The bumpy ride in season two: Get ready for a reality check as she talks about the not-so-glamorous parts of running a business - from losing clients to tweaking offerings and grappling with unpredictable revenues.

- A moment of realization: The 'Aha!' moment when she realizes she's recreated her corporate job in her business, triggering a much-needed reassessment of her work-life juggle.

- Getting things done: Listen in as she reveals her secret weapon against overwhelm - a life-changing exercise in prioritization that could be a game-changer for you too!

- What's next on the horizon?: It's all about the journey, not the destination. Join her as she figures out her next steps, cherishes the 'messy middle', and learns to appreciate the power of community.

Connect with Ruthie on Instagram and share more about your messy middle, or let us know what you'd like to hear on future Unfiltered Fridays episodes! 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Amber Bibelheimer to talk all about how you can implement 90 day calendar planning into your business - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Amber. She is on a mission to take the pressure off of CEOs and change the way women do business as a Productivity + Momentum Coach. She lives in Minnesota with her husband Mike and 2 rowdy boys and she  loves adventures, music, and all things entrepreneurial. 

In this episode we chat about: 

• Why Amber is so passionate about 90 day planning and how she's seen her clients use it to build momentum in their own business.
• How Amber teaches her clients to prioritise different tasks and projects so that they don't get overwhelmed and can actually have a step by step plan to help them get them done. 
• Why it's important to include self care into your quarterly plan so you don't burn yourself out! 
• Amber's belief on "adjusting" and not quitting and how she applies that to her 90 day plan framework. 

CONNECT WITH AMBER:
Instagram
Website
Momentum Restart Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to our first ever episode of The Consistency Corner's Unfiltered Fridays.  I'm really excited today to have my friend, Kathy, on the show as a co-host, and instead of a traditional interview style podcast that we do a lot here, Kathy and I are just gonna have a conversation.

She's one of my friends, and I had this idea last week. I was actually on a walk, which  we'll talk a little bit about that because she, as a health coach, has encouraged me to walk a little bit more. The idea of these Friday Conversations is that we're going to have in the moment conversations about what's going on in our businesses, our lives, things that I think other female business owners definitely will resonate with and relate to because we're all going through similar paths on our journey as business owners.

So grab a coffee, put your headphones on and go for a walk, or turn it up while you run errands and listen in on a chat between two business building girlfriends.

Want to be a part of the conversation? Connect with Ruthie on Instagram 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time.

You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intention, and why supporting brands that serve moms is one small way we can make an impact.

If you’ve ever opened your phone, scrolled the news, and thought, “I hate it here,” this episode will remind you that you’re not alone—and that you can keep showing up with humanity, alignment, and courage.

Resources & Shout Outs: Mo News, @sharonsaysso, @sarawiles, books by Isabel Wilkerson, and more.

👉 Join the next Social Media Mixer on September 26th to keep the conversation going.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the latest episode of The Consistency Corner! Today I'm excited to share a conversation I had with Kit Compoy, all about the retail customer experience and what we can learn from it as marketers of our own business. 

In this episode we discuss: 

• Kit transition from retail to being a freelance writer and what that journey looked like for her!
• What starting an entirely new career looked like and felt like for Kit and what we can learn from as we might need to change or pivot in our business.
• What we, as marketers of our own businesses, could learn from the retail customer experience... and so much more! 

Connect with Kit:
LinkedIn: https://www.linkedin.com/in/kit-campoy-you-got-this
Website: https://kitcampoy.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:

 **Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.
 
**Use Social Media for Genuine Connection:** Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.
 
**Lean into Long Form Content:** Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.
 
**Take Time Away from Screens:** Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.
 
**Audit Who You're Following:** Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.

Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.

Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! On this episode- spoiler alert-back in May I had a launch that did not go as planned and I am here to share all the failures and challenges I had, because it's not just about sharing the "highlight" reel... it's about sharing the real true life behind the scenes!

I share all about:

• How the things that worked a year ago aren't working now, and what you can do
• What I learned about my audience and messaging
• What progress I made in launching after this
• How I created new offers from these lessons I learned

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends!! I'm super excited to share this episode with you, where I chat to my new friend Amy Traugh all about how we can stop the hustle and design a business around our life - and not the other way around! But first, let me introduce you to Amy. 

Amy is known as the Mompreneur Mentor. She is the founder of The Moms on a Mission Community and host of The Motivated Mompreneur Podcast. She helps business owners gain the clarity, consistency, and confidence to create more profit with less hustle. The result? A business built around your life. Sounds good to me, let's dig in! 

In this episode we chat about: 

• What does it really mean to design a business around our life and not the other way around - and what was Amy's journey that led to her being so passionate about this topic? 
• What inspired her to create her podcast - The Motivated Mompreneur Podcast and her community - The Moms on a Mission Community? 
• Advice that Amy has for other mompreneurs that are trying to balance it all - their life and their business - and if they're feeling like it's a constant tug of war, where can they start to make a change? 
• Often when you're scaling your business, it does take extra time & energy, which often results in us feeling guilty about spending more time in our businesses. Amy has some insight for us and anyone listening that currently feels this way. 

CONNECT WITH AMY:
Website: https://www.themomsonamission.com
Instagram:  www.instagram.com/themomsonamission & www.instagram.com/amytraugh

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! This week I'm excited to introduce you to Heather Ray, your self-proclaimed AI obsessed BFF. She is an expert at using AI to speed up your marketing and streamline your life so you can do more of what you love - so you know that this is going to be an episode not to be missed! 

But first, a little about Heather. Heather is the founder of Heather Ray Brands, a portfolio holding company and incubator. Before venturing on her own, she was a consultant at Boston Consulting Group and focused on customer journey transformation and the future of marketing. She has a wealth of knowledge when it comes to all things marketing, especially using tools and systems to your advantage as a business owner. 

In this episode, we chatted about: 

• Different ways that AI can alleviate some of the mental load we find ourselves carrying as business owners - and just busy women in general!
• Heathers advice to anyone that might be a little fearful of this new technology - this is the perfect reframe for anyone worried about the unknowns that come with using AI. 
• 3 key tools that you need to know about to help demystify AI and reduce your mental load
• Details about Heathers 30 day challenge for anyone that wants to dive more into the world of AI and how to use it to your advantage as a business owner... and so much more! 

CONNECT WITH HEATHER:
Instagram: www.instagram.com/heatherraybrands

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner Podcast, we're joined by Laura Davis. Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good retailers do not make promises—they deliver experiences in unique ways that ignite revenue. Don't miss out on this insider look at developing a solid foundation for your business and achieving success! Let's welcome Laura to the podcast!

In this episode, we chat about: 

• What a True North is and the process you go through to write one - and why you should for your business. 
• The way that a businesses True North can help  define their messaging and make sure that they stand out from a crowded marketplace.
• How often a brand or business should revisit their True North.
• Recommended resources Laura loves, especially for solopreneur's or business owners just starting out... and so much more! 

CONNECT WITH LAURA:
Website: www.brandedground.com
LinkedIn: Laura Davis 
Free Resource: Example of True North

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to this weeks episode of The Consistency Corner Podcast! I'm excited that you're here. This week I want to introduce you to my friend Marion Wagner and we're going to talk all about how to grow an income with a small audience! Trust me, you don't want to miss this episode!

But first, who is Marion Wagner? 
Marion is a former school psychologist turned multiple 6-figure business owner in two separate online industries, she teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward sales, marketing and income growth. She helps coaches and service providers start and grow profitable businesses through proven systems and psychology. 

In this episode we chat about: 

• Marion's journey into the online business world and how she learnt how to grow an audience through her first blog business.
• How you can actually leverage a small audience to make a significant income and make a significant impact
• Why it's important to get unstuck when it comes to filling your funnel and converting those new leads to sales - what's the best thing to do? A new freebie or a paid product? 
• Tips on how to overcome comparison, imposter syndrome and all those negative thoughts we have as business owners.  

CONNECT WITH MARION:
Website: marionwagnercoaching.com
Instagram: www.instagram.com/marionwagnercoaching
Podcast: Get Out Of Your Head & Grow Your Online Business

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today I'm so excited to introduce you to the incredible Sarah Walton to talk all things sales pages! But first, let me tell you a little about Sarah...
Sarah is an intuitive business coach and sales expert who’s been featured on The Today Show, speaks at women's conferences all over the world and has helped hundreds of women start and grow businesses they LOVE. Her specialty is making sales fun as she helps women heal their relationship with money.  She’s created a successful business and now speaks across the nation, offering her courses and workshops, which are designed to put more money in the hands of more women.

In this episode we chat about: 

• Sarah's own money journey and why she is so passionate about making sure that money lands in the hands of more and more women. 
• What tends to be missing from our copy, our sales pages and our sales conversations as business owners (and the four words that might surprise you!) 
• The psychology of a buyer and what we need to consider when we're thinking about our messaging.
• The features of a highly converting sales page - and how we can measure how well it converts (the numbers might surprise you!) 
• ONE thing you can do right now to make your sales page so much better - how you can use the 'did you just' question?

CONNECT WITH SARAH:
Website: www.sarahwalton.com
Podcast: Game on Girlfriend Podcast  
Instagram: www.instagram.com/thesarahwalton
Youtube: www.youtube.com/@TheSarahWalton

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Jordan Schanda King to talk all about the importance of your big picture vision when it comes to 90 day planning - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Jordan. Jordan  is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, launched a top 100 podcast, successfully sold a brand, and built a multiple-six-figure agency in less than a year. Jordan’s company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of more than a dozen experts. Together they help female coaches and online service providers scale without burning out so that they can build a sustainable business that they love. I told you this was going to be good!

In this episode we chat about:

• The importance of big picture visioning or planning and why we need to make time for it, especially when we're starting a new business (otherwise we won't know what to focus on and what to work on) 
•  Why Jordan focuses on three foundational elements: systems, client experience and onboarding and why they are so essential for every business owner to focus on. 
• How do you delegate and outsource right and how both of those can help us as business owners be more efficient and effective. 
• The best way to work out what you should delegate and outsource is to track your time and keeping tabs on what you're actually doing in a week - and then assess it and make decisions from there. 

MENTIONED IN THE EPISODE:
90 Day Planning Process Document as mentioned
Loom video walkthrough showing how to use it

CONNECT WITH JORDAN:
Website
Instagram
Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner podcast, I interview to Allison Carter, a Seattle mom of two, who helps female-owned businesses with PR and sales strategies. I'm so excited to bring this to you because not only do I believe in everything that Allison shares, I also know that it will help to fill the top of your marketing funnel - increasing your visibility and brand awareness. Let's dig in! 

In this episode, we chatted about: 

• Allison's journey from starting a digital party planning guide to being featured in top media outlets like Forbes, Martha Stewart, and Oprah.
• The importance of building trust through your personal brand and how you can do that through the content you create. 
• Effective pitching strategies when you want to increase your visibility and how to create binge-able content to attract the right audience... and so much more!

CONNECT WITH ALLISON:
Website
Instagram

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap.

In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported.

You’ll learn:

• Why social media delegation often backfires
• The 3 things your team must have to succeed
• How to create a content process that works (even if you’re not a content person)
  
  

If you’re ready to hand off social media and feel good about it, get the full blueprint inside the Delegation Download 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast today!! I'm super excited to jump into this conversation all about - what the F is a funnel. Because here's the thing:  marketers throw around industry jargon all the time! I'm sure you've heard the terms: click funnels, funnel systems, automated funnels, the sales funnel, the marketing funnel... it's all a bit much right?! Well today we're breaking it all down so I can show you that it's actually a pretty basic concept. 

Today we chatted about: 
- the different stages of the marketing funnel (the attract phase, the nurturing phase and the final phase - converting) 
- How content plays into all of these different stages of the funnel
- Why the marketing funnel is the foundation for your strategy, as well as what it does and why you should care.

I also shared my new 12 week program with you - The Consistent Client Accelerator!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! I'm so excited to share an interview with you today that I know you're going to get a lot out of - let me introduce to you Nikki Rausch from The Sales Maven! Nikki has the unique ability to transform the misunderstood process of “selling” and with over 25+ years of selling experience, Nikki spends her time teaching entrepreneurs and small business how to sell successfully and authentically. Who doesn't need help with that right?! 

In this interview we chat about: 

• How you can start to sell more confidently, even if sales is something that intimidates you. 
• The importance of your marketing efforts and sales strategies to be aligned so you see better results
• What selling consistently actually means and what Nikki recommends when it comes to selling to your audience - and how often!
• Nikki's top confidence tips she recommends every business owner does before getting on a sales call or discovery call.

CONNECT WITH NIKKI:
Website
Instagram
LinkedIn
Free E-Book: Closing The Sale

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Kaci Ackerman to talk all things Clickup & efficiency - I mean, who doesn't like saving time when it comes to your marketing!

In this episode, we chatted about: 

• Kaci's journey and how she become the Clickup Queen!
• How systems can not only save you time, but also make your more money in your business.
• How important SOP's are when you're hiring or bringing on help in your business (and how Kaci does this!) 
• How to identify the processes to put into the right tool - to actually save time - and Kaci's hack at how to do that in the most simple way. 
• Why Kaci believes that any task that's not making you money should be systemised or outsourced. 

CONNECT WITH KACI:
Website
Instagram

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast! Today we're talking all about TECH. Specifically, the tech tools that support your marketing efforts - because without them, it's almost impossible to market your business effectively! 

On this episode, I'll be covering: 

• My experience in corporate when I had to select a new email service provider and what it taught me about choosing the right tech tools. 
• The different tech you need to consider for your business and to support your marketing strategies (and visibility!)
• How to future proof the tech choices that you make and select the right tools for now but also your business in 5 years time. 
• The importance of putting yourself in rooms with other business owners that know more than you - regardless of any imposter syndrome that you might feel. 

Looking for more support when it comes to marketing tech? Check out the free live masterclass I'm hosting. Make Sense of Marketing Tech, May 9-11th. 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Jordan Perry today - and we're going to talk all about paid advertising! 

Jordan is a marketing expert and the founder of LAUNCH with Jordan, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. She thrives in helping women scale their businesses by taking paid digital off of their plates. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.

In this discussion we chatted about: 

• The misconceptions we have about paid advertising and how we can change them.
•  The importance of having a proven offer before you start playing with paid advertising
• How we figure out if you're ready for paid advertising and the very first step that you need to consider first.
• What the Meta pixel is and why it's important to add to your website as soon as you can, even if you're not thinking about running ads for months. 
• The importance of knowing the data behind your customer journey and how you can use the numbers to get better results when you start to use paid advertising.

CONNECT WITH JORDAN:
Free Guide: 3 Ways To Know You're Ready For Ads
Website: www.launchwithjordan.com
Instagram: www.instagram.com/launchwithjordan

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Kelsea Koenreich - a mentor for business owners helping them to reach their potential and live their true purpose. Kelsea went from nightly binge drinking and three arrests to becoming an author, speaker, successful entrepreneur, wife and mom of 3, her story is proof of what is possible for women. She brings a unique perspective that allows people to move faster, recreate who they desire to be and become the most successful version of themselves. You're going to love this!

Today we're chatting about how to use your mindset to fuel your marketing - but more specifically, we cover: 

• How many women actually struggle with believing in themselves and with confidence, even high achieving women that seem to have it all together - and WHY that is?
• How you can get consistent with action, especially if you're feeling stuck in the present moment. 
• The importance of realising that there is no such thing as an overnight success and we can't compare our current chapter to others, because we don't know how much work went before what we see. 
• Why you need to consider working with a coach to help with your direction and strategy - in business and in life! 

CONNECT WITH KELSEA:
Instagram: @kelseakoenreich
Website: https://www.kelseakoenreich.com
Podcast: Savage with Kelsea Koenreich

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

It's time to meet the incredible Kayla Ybanez! Kayla is a top industry business coach and international public speaker that helps empower Network Marketers to trust that they do not need to copy their upline to have a successful Network Marketing business.

Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.

In this episode we chat about:

• How Kayla honed her copywriting skills
• How copywriting can help grow your business
• How to get started when you are sitting down to write your own copy
• If you have success without social media- do you even need it? 

Connect with Kayla

Kayla Ybanez's Website
Kayla Ybanez's IG
Ybanez Media's IG
Kayla's Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business grows and evolves so that you continue to build a brand that lasts. 

In this episode I chatted: 

• How the mission, vision and values of your brand are similar to the foundation of your house... 
• What are the differences between your vision and your mission statement?
• The 4 questions you need to brainstorm to determine your mission statement.
• Your personal mission statement and your business mission statement and how they can be different.
• Why brand values matter and should be a filter for your business decisions.
• How to define your own brand values and the four questions you need to ask yourself when you're brainstorming them.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her.

In this episode we covered: 

• How Kylie was able to grow her email list really FAST through virtual summits and how she made sure that a summit energetically made sense for her. 
• The importance of showing up consistently - and how you only fail if you decide to quit. 
• How virtual summits can be a powerful tool to grow your audience and the top of your funnel - and fast track your relationship with your new leads. 
• You don't need an existing email list to start hosting your own summits - but the key is to align yourself with speakers that have your ideal client as a part of their audience. 
• The different types of visibility strategies you can choose from, depending on your goal. 

CONNECT WITH KYLIE:
The Spotlight Club: CLICK HERE
Website: www.kyliekelly.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're going to love this as much as I did!

In this interview we chatted about: 

• Why a lot of us are suffering with money fear & trauma - and what that means for us & our future. 
• How important it is to heal any financial trauma that you're suffering from and why Nadine is so passionate about it. 
• Why money wounds go deeper than just mindset - which means that mindset work alone is never enough to heal these kinds of money wounds. 
• What happens if business owners don't heal their own money wounds & how that can show up for them. 
• What the experience working with an money energetics coach looks like and the types of things she digs into with her clients. 

CONNECT WITH NADINE:
Instagram: www.instagram.com/nadinezumot

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone.

In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier.

That’s why I created the Over It Index—a simple readiness assessment that shows if you’re set up for success. It reveals your next best step, so you can finally get content off your plate in a way that gives you freedom, energy, and results.

Take the Over It Index → theconsistencycorner.com/overit

00:00
The Summer of Delegation

02:54
Overcoming Content Creation Overwhelm

05:51
The Over It Index: Your Outsourcing Assessment

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Oh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business! Let's dive in!

I covered:
- Why we need to understand the foundations and fundamentals of marketing to actually get results on social media. 
- My opinion on niching down - and why I agree that niching down is important. When you talk to ONE person, other people eavesdrop (but when you talk to everyone, no one listens!)   
- Social media is not a business strategy, it's a container for your message - likes and followers won't convert to sales.
- Stop consuming tips on how to grow your instagram - if you don't have a full funnel fleshed out behind the scenes - it won't lead to results or sales. 
- If you're new in your business, you don't need a social media manager - you need a content strategist that will help you figure out how to actually get sales and what strategies to focus on.

Links Mentioned:
Apply to work with The Consistency Corner! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.

In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Molly Knuth Media managing client needs, talented team members, and her husband and four kiddos on their little farm in Eastern Iowa. What she’s learned in that time is that it’s not just about going full force or any one-size-fits-all strategy for success in business or in life. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way.

In this interview we chatted about: 

• Why we can't use social media to measure our success - or validate us or what we do. 
• Molly shared advice on how to combat that feeling that we've failed when something we share on social media doesn't get the engagement or interaction we were hoping for. 
• The importance of cultivating real relationships on social media - and how we actually do that as business owners. 
• The strategy behind Molly choosing to have two seperate Instagram pages for her and her business and why she decided to do this - and the results she sees keeping them seperate. 

CONNECT WITH MOLLY:
Website: https://mollyknuthmedia.com
Instagram: https://www.instagram.com/mollyknuth_mkm
Podcast: The Found Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger!
 
Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women how to build their online businesses in pockets of time without burnout (don't you just love her already!)
 
In addition to her love of helping women build a successful online business, Lindsay is passionate about living a healthy and fulfilling life.  She values her family, her doggy — Bella, a good book or podcast, an exhausting work out, traveling all over the world, and spending time laughing with friends.  Lindsay loves supporting entrepreneurs (shout out to all the bosses out there!) and is a fierce advocate of many causes.

During this interview we chatted about: 

• How Lindsay discovered her own personal brand when she was still a teacher with a side hustle and how that has evolved over the years. 
• Advice Lindsay has about building confidence in marketing while working in direct sales. 
• How multi passionate women can create more than one business - more than one brand - without confusing their messaging or audience. 

CONNECT WITH LINDSAY:
Website: www.lindsaydollinger.com
Instagram: www.instagram.com/lindsaydollinger
Podcast: Purpose & Pixie Dust

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner