The Color Authority™ – Détails, épisodes et analyse

There is a reason why I picked this title and you hear that when you listen to the conversation. Stefan is a true trend hunter who never stops searching for the new as his curiosity brings him to over 30 fairs a year. In this interview we talk about what is trending right now, what is coming and we wonder about what the future may bring when it comes to color and its application.

 Stefan ”Trendstefan” Nilsson is one of Sweden’s and Scandinavia’s most influential trend experts. Constantly on foot, he visits fairs and world cities to scout the latest in design, lifestyle, sustainability, retail and hospitality. These insights are shared in various magazines and at seminars. Trendstefan also runs the design arena Designgalleriet, and is most visible on social media under @trendstefan. Swedish magazine Rum have listed Trendstefan as one of the most influential people in architecture and design in Sweden. 

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Anna Starmer talked to TCA about her vision on the future of color being more value-based where homogenous colors have no place and we select colors that fit our values, that are beautiful and endure the test of time. 

Anna Starmer has been guiding brand colour direction for over 25 years. Her colour library, client palettes and Luminary colour publications reveal the future thinking that will shape the future of colour and materials. She is a board member of the British Textile Colour Group, Intercolor and Interfilliere Salon de la Lingerie Paris. And sits on the colour futures panel for Dulux Paints.

Beyond her books, Anna works directly with brands and retailers, manufacturers, organisations and universities. She understands the technical language of colour, from materials for Dualit or Volvo, to colours for Triumph Lingerie to Ikea. Communicating and visualising colour for brands and manufacturers, Anna has developed colour libraries for clients, from Manolo Blahnik to Marks and Spencer. 

Luminary Colour is the bi-annual publication and colour library, founded and created by Anna Starmer. The books and colour swatches are hand made in the UK to an exacting technical standard. Luminary has evolved organically from a future colour forecasting service with a 2-3 year ahead season, into a non-seasonal platform of inspiration and innovation; today we collaborate with botanical dyers, wild dye plant foragers, waste food pigments, waste material specialists and bio-colour innovators – featuring emerging colour swatches in every book.

Colour and material futures sit at the heart of our creative practice, yet beauty is so much deeper than surface level. Our stories have deep rooted connections to the origin of colour and long-term future intentions, way beyond a single season. Our work visualises a regenerative future, exploring a wiser, more intuitive ways of making and creating. 

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How can you empower yourself with color and bring out the best of yourself? Lisa Maria Pippus explains how she helps her clients in selecting the right color palette to literally shine and portrait what they want to stand for. In this podcast episode you will learn about terms like color DNA, archetypes and personal branding. 

Lisa Maria Pippus, born Canadian, living in Berlin, studied fashion in Toronto and Milan, empowers design and style professionals to speed-read their clients’ aesthetic preferences through the "Aesthetic Compass Inventory". Understanding the four aesthetic direction and their sub-types allows them to add to their bottom line. By quickly understanding the language, color, line and shape choices that make their client's hearts sing. The Aesthetic preferences Compass also empower leaders to 'be fabulously on-brand'. This means to express their truth in a powerfully authentic way. To align their personality strengths to their wardrobe so they are seen, heard and valued. 

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Ruxandra Duru is the co-creator of Color Moods, a tool that shows you how to create color combinations but also how color influences your mood. In this conversation Ruxandra will testify to the power of color and the effects it has on our emotions, feelings and decisions. 

Ruxandra Duru researches, documents and experiments with color, beauty and mood.

She currently lives and works in NYC. A third culture person, she was born in Romania, spent her childhood in Morocco, moved during her teens to Canada and in her mid-twenties to Barcelona, Spain where she resided until 2021. 

She worked in the editorial graphic design field until 5 years ago, when she became increasingly interested in how colors, among others properties, can create different atmospheres and improve our well-being in a variety of contexts including graphic design, art and architecture. 

On top of her own practice, she also uses her color knowledge at Google NYC. 

Additionally, she makes music and takes photographs, spaces where mood is also an important element.

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How can color be used to make devices more accessible, user-friendly without compromising the design? How important are sensory experiences in today's world and what role do neuro-aesthetics play in the field of CMF.  Erika Kelter will share her thoughts on how we may use color, material and finish to create a more sensory experience in a tech world. 

As a Colors, Materials and Finishes Design Specialist Erika continues to foster her life-long passion for creating multisensory experiences through materials, colors, light, and texture, and understanding human sensory-emotional relations to objects and artifacts.

Before obtaining an MA from the University of Arts and Design in Helsinki, Finland, Erika had already gained a strong background in crafts by studying ceramics, glass blowing, goldsmithing techniques, and textile design. After graduation she worked in the arts and culture realm as an artist, teacher, and producer before her career as an CMF Designer.

Erika has over 15 years of experience working for brands such as Nokia, Xbox and Microsoft Surface, building quality, comfort, accessibility and sustainability through neuro-aesthetics and materiality.

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As many of you know, there is no color without light and this is why I interviewed Rodrigo Fernandez on how we can make color look sexy in a space, on a product and on any imaginable surface. We will also discuss the highlights of Milan Design Week's Euroluce and what color and light innovation was presented. Listen into our conversation to learn more about the deep relationship between color and lighting. 

Industrial Designer by ITESM Campus Ciudad de México, Rodrigo Fernandez Barajas has more than 15 years of experience offering lighting advice and consultancy to luxury hotels in Mexico and Central America. He is also a professor at CENTRO de Diseño, Cine y Televisión, as well as co-founder and director of Diez Company, a benchmark project in avant-garde lighting design. A promoter of a lighting culture, Rodrigo Fernández is the creator of The Light Report, an integral communication concept focused on the exciting world of light. He is also the author of Maison Diez Company, the largest lighting exhibition held in Mexico since 2018. He is also a speaker and promoter of a better lighting culture and a consultant in high-end lighting manufacturing.

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How is designing color for animation and cinematics different than for physical products and spaces? Ilya will bring us along his journey in the world of games and animation as he explains how he applies storytelling through color in cinematic scenes.  How do you create the unexpected through color while creating the right atmosphere for a scene? How do you use color to evoke emotion? 

Ilya Viryachev is an artist born in Almaty, Kazakhstan, who has spent his formative years in Vancouver, Canada and now living in Los Angeles, California.

After having graduated from the Art Institute of Vancouver, Ilya worked as an animator on multiple TV shows and later transitioned into the Concept Art field. After working as an Art Director in the animation industry for a number of years, Ilya’s latest journey took him to Blizzard Entertainment to lead a team of Visual Development artists to create new cinematics. While that keeps him busy during the day, he spends most of his free time on traditional painting, podcast, travel, murals, and being involved in the local art community.

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Known for her colourful designs, Serena Confalonieri explains what inspires her and the important role that color plays in creating community, safety and change in neighbourhoods. Serena loves to break taboos in the world of design as she talks about controversial topics in our society. 

Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project.

Each project starts from an accurate research, which investigates the meaning and history of all elements involved while giving them a personal and fresh new interpretation. In particular, in-depth researches on surfaces are very crucial, in order to obtain impeccable results and a strong consistency with patterns, decorations and colors.
After graduating in Interior Design at Politecnico di Milano, Serena Confalonieri spent some time abroad, first in Barcelona and then in Berlin, where she collaborated with interior and graphic design studios. Over the first few years of her career, she also worked with several studios in Milan, plus with the Politecnico Faculty of Interior Design.
In 2013 she made her debut at Milan Design Week with a selection of products born from the collaboration with companies such as cc-tapis, Nodus, and Wall & Decò. Ever since then, she has been working for leading design and furniture companies including: Abate Zanetti, Altreforme, Archiproducts, Arzberg, Azimut Yachts, Carpet Edition, cc-tapis, Coin Casa Design, Comune di Milano, Crate & Barrel USA, .ex- novo, Fondazione Cologni, Gur, Holland & Sherry USA, Houtique, Karpeta, L'Opificio, Maliparmi, Mason Editions, Medulum, Mohebban, My Home Collection, Myyour, Nodus, Porro, Portego, Potocco, Saba Italia, Sambonet, Swatch, Texturae, Vetrofuso, Wall & Decò. 
She has been the art director of design brand and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the "Leonardo Horse Project".  
Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects  characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction.
Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L'Officiel, Elle Decor ...); also, she has received prestigious awards including two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale

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Chris Lefteri invites us to the mysterious world of CMF. How do you bridge the gap between material industries and designers. Why does the material come first in the creative design process and what role does color play? What innovation is happening in the intrinsic world of materials and how does this relate to topics of circularity and recyclability? Material guy Chris Lefteri gives insight on how he builds stories around materials and the challenges he encounters in a world in search of sustainable materials. 

Chris Lefteri is an internationally recognised authority in materials and their application in design. The work of his studio and publications have been pivotal in changing the way designers and the materials industry consider materials. His books include Materials for Design and six other titles in the Materials for Inspirational Design series. Chris Lefteri Design has locations in London and Seoul and works with multiple Fortune 100 companies. His studio is widely recognised as one of the leading studios working in the field of materials & CMF. In 2018 he launched FixIts, his first materials driven brand. 

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This is quite the unusual podcast for me.. as for the first time I am being interviewed myself by Keith Recker who beseeched, almost begged me to let the TCA fans get to know me better by turning the tables and allowing myself to be the interviewee. This fun conversation gives some insights into the mysterious world of color forecasting and its future, how you may identify color for clients and their brand but most importantly, what color can do for you on a personal level once you learn how to work with it. Color is life, color is emotion and above all, it is power. 

Judith was born in 1981 in the countryside of The Netherlands. She moved to the urban environment of The Hague for her studies at the age of 17. At 28, when she moved to Milan, she fulfilled a lifelong dream of living in Italy. She still lives there, a participant in the vibrant unfolding of color and design-thinking in one of the world’s creativity capitols. 

Her initial dive into color came in her first job as Product Planning Specialist at Kawasaki Motors, where she was the only European and the only woman on Kawasaki’s Japan-based design team. Later, she served as Senior Color Designer at Avient ColorWorks, which designs innovative and increasingly sustainable polymer-based colorants to the manufacturing sector and was Creative Director of ColorForward, a global color forecasting guide. These positions allowed her to travel the world to present social and consumer color intelligence to cross-industry professionals, designers and marketers.

Today she is captain of her own ship as founder and color intelligence provider at The Color Authority. She’s also vice president of membership of the Color Marketing Group, where she’s been very active for over fifteen years in positions including president and member of the executive committee.

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