Explorez tous les épisodes du podcast The CMO Club
| Titre | Date | Durée | |
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| Why Content Alone Isn’t Enough to Win Customers | 25 Aug 2026 | 00:41:15 | |
Most content doesn’t fail because it’s bad. It disappears because attention is fragmented, distribution is commoditized, and your audience has more to filter through than ever. For marketing leaders, that changes the job: awareness alone isn’t enough when trust and consideration increasingly happen between peers, creators, and communities. In this conversation, Breanna Lawlor sits down with Mike Slatkin, CMO of RYT, to unpack what he learned moving from agencies to Carvana and eventually blockchain. They get into the tension between brand and performance, why community can’t manufacture demand for a weak product, what AI could mean for in-house teams and agencies, and why curiosity remains one of the most valuable skills a marketing leader can bring to a changing market. Resources from this episode:
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| How Marketing Teams Can Build Better AI Operations | 18 Aug 2026 | 00:31:15 | |
Most marketing teams are already using AI. The harder question is whether you’ve built the context, workflows, and oversight needed to use it well. Andrea Saez, Head of Product Marketing and AI Go-to-Market at Turtl, joins Breanna Lawlor to unpack what happens when AI experimentation becomes an operational responsibility. They explore shared AI context, the shift from traditional search to LLM-driven discovery, the critical thinking AI still demands from your team, and why creating the right working conditions for people matters just as much as choosing the right technology. Resources from this episode:
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| The New Rules of Personalized Marketing | 11 Aug 2026 | 00:41:12 | |
Your customers have more options, more messages, and less attention to give. For marketing leaders, the challenge is no longer simply sending more relevant campaigns. It’s building the systems, data, and internal trust required to personalize at scale without handing every decision over to an algorithm. Lisa Checchio, Chief Commercial Officer at EBG Solutions, and Maryssa Miller, SVP of Digital Commerce and Customer Engagement, share how EBG is approaching that challenge across billions of emails annually. They unpack the proprietary AI merchandising tools they’ve built on their own data, why human review remains essential, and how small experiments helped turn AI adoption into a cross-functional operating model rather than another isolated technology initiative. Resources from this episode:
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| How Strong Brands Stay Memorable in a World of Sameness | 04 Aug 2026 | 00:33:20 | |
In a world where AI can generate visuals in seconds, what actually makes a brand memorable? According to Cat How, Founder and Executive Creative Director of How&How, it's not your logo. It's your story. In this conversation, Cat shares why verbal identity should come before visual identity, how AI is reshaping branding without replacing human judgment, and why consistency matters more than ever as marketing teams move faster. For CMOs and marketing leaders navigating rebrands, AI adoption, or rapid growth, this episode offers a practical look at building brands that can scale without losing their identity. From tone-of-voice bots to messaging frameworks and agency lessons learned the hard way, the conversation is grounded in the operational realities of modern brand leadership. Resources from this episode:
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| How The Cadillac F1 Team Is Winning Over a New Generation of Fans | 28 Jul 2026 | 00:22:51 | |
Building a brand from scratch is rare. Building one inside one of the world's most iconic sports—with no existing marketing playbook—is even rarer. In this conversation, Cadillac Formula 1 CMO Ahmed Iqbal (Meddy) shares what it takes to launch a new Formula 1 team while earning credibility with lifelong fans and attracting an entirely new generation. From designing an audience-first content strategy to rethinking accessibility in a sport known for exclusivity, this episode explores the leadership decisions behind building a modern brand in real time. Every decision comes back to a central question: How do you create a community that people genuinely want to be part of? Resources from this episode:
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| How Brands Become Part of Culture Instead of Advertising Around It | 21 Jul 2026 | 00:21:32 | |
Most brands are still buying attention. Brooke Stites argues the brands winning today are earning it instead—by creating stories people actively choose to spend time with. As AI accelerates content production and audiences become increasingly adept at filtering out interruption-based marketing, marketers face a different challenge: creating work that's genuinely worth watching. This episode explores what it takes to shift from advertising to entertainment without losing sight of business objectives. Brooke, Co-Founder and CEO of Modern Arts, shares how brands can become part of culture by serving existing fandoms rather than chasing trends. From Formula 1 and WhatsApp to AI-assisted creative workflows, this conversation offers marketing leaders a practical perspective on audience-first storytelling, human connection, and why quality—not volume—will continue to define standout brands. Resources from this episode:
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| Why AI Adoption Fails Without Clean Data | 14 Jul 2026 | 00:22:14 | |
Most organizations approach AI adoption as a technology initiative. Shelly Alvarez argues that's the wrong place to start. The real work is helping teams build the confidence to experiment, make mistakes, and rethink how work gets done—without sacrificing quality along the way. In this conversation, Shelly, VP of Marketing Services at Apply Digital, shares how her team is embedding AI into the organization's operating model. From creating an internal AI council to proactively bringing AI-powered solutions to clients before they're requested, she offers a practical look at what it takes to move an organization from AI curiosity to meaningful operational change. Resources from this episode:
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| How VSCO is Building the Future of Creative Workflows | 07 Jul 2026 | 00:18:56 | |
AI is forcing marketing leaders to rethink more than product roadmaps. It's testing how well we understand the people we serve. In this conversation, VSCO CEO Eric Wittman shares why the companies navigating AI best aren't chasing the latest feature—they're staying relentlessly close to their communities and using AI to remove friction without sacrificing trust. From preserving creative authenticity to redesigning products around evolving customer needs, Eric offers a practical leadership perspective on balancing experimentation with empathy. If you're leading AI transformation inside your organization, this conversation is a reminder that the strongest competitive advantage still starts with listening. Resources from this episode:
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| Why Experimentation Is the Most Important AI Skill for Marketers | 23 Jun 2026 | 00:22:42 | |
Most conversations about AI focus on what’s coming next. Jill Hartling focuses on what marketing leaders can do with it today. In this conversation, Breanna Lawlor sits down with Jill Hartling, VP of Marketing Strategy at Merkle, to explore how AI is reshaping the way teams work, make decisions, and capture institutional knowledge. Drawing on a career that spans both IT and marketing strategy, Jill offers a grounded perspective on what’s actually possible when marketers combine deep customer understanding with emerging technology. From overcoming fear and uncertainty to building a culture of experimentation, this episode is a practical look at how marketing leaders can navigate AI transformation without losing sight of people, trust, and business outcomes. Resources from this episode:
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| The Biggest Mistake Companies Make With Marketing and Product | 09 Jun 2026 | 00:26:51 | |
Many marketing leaders assume short CMO tenure is a strategy problem. Jay Livingston sees it differently. In this conversation, the former Shake Shack CMO argues that one of the most overlooked drivers of CMO success is alignment with the CEO—not just on business goals, but on how both leaders see the world, evaluate opportunities, and define what great looks like. Jay also shares lessons from overseeing marketing, product, supply chain, and digital at Shake Shack, why challenger brands win by embedding marketing into product development, and how marketing leaders should approach AI without losing sight of what ultimately drives brand value: human connection, community, and customer experience. Resources from this episode:
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| How Rue Gilt Groupe Increased Marketing Experimentation Speed by 6x | 25 May 2026 | 00:17:37 | |
Marketing teams are under pressure to move faster, test more aggressively, and operationalize AI without overwhelming their teams or customers. But according to Molly Patterson, Senior Director, MarTech, Comms and Operations at Rue Gilt Groupe, speed only matters if your infrastructure can support it. In this conversation, Molly shares how consolidating four platforms into a single modernized MarTech stack fundamentally changed her team’s ability to experiment, launch campaigns, and learn faster. From improving testing velocity by 6X to using AI for operational efficiency rather than flashy customer-facing experiences, this episode offers a grounded look at what modern marketing transformation actually requires: better systems, tighter workflows, and organizational trust. For marketing leaders navigating AI adoption, this conversation is a reminder that operational excellence is becoming a competitive advantage. The teams pulling ahead are not necessarily adding more tools. They’re reducing friction, creating faster feedback loops, and giving their people more time to focus on strategic work that drives growth. Resources from this episode:
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| Why Fabletics Chose Speed Over Perfection in AI | 25 May 2026 | 00:20:24 | |
Adrian Rohr has a front-row seat to one of the biggest shifts happening in marketing right now: customers are no longer responding to generic personalization, and brands relying on templated messaging are falling behind fast. As VP of CRM at Fabletics, Adrian is focused on building systems that make every message feel genuinely relevant at scale, while balancing the operational realities, governance concerns, and trust challenges that come with AI adoption. In this conversation, Adrian shares how Fabletics operationalized AI across CRM workflows, why he believes the future belongs to “personal relevance” rather than surface-level personalization, and what marketing leaders often misunderstand about AI implementation. From documentation and context layers to organizational buy-in and experimentation culture, this discussion offers a grounded look at how enterprise teams are navigating AI transformation without losing sight of customer trust, brand integrity, or team wellbeing. Resources from this episode:
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| The Conversations Marketing Leaders Need Right Now | 25 May 2026 | 00:11:36 | |
Marketing leaders are operating in an environment where the pressure never really lets up. They’re expected to drive growth, navigate AI transformation, build brands people trust, and lead teams through uncertainty—all while making decisions without a clear playbook. From the tension between speed and strategic clarity to the growing importance of trust and peer connection, the conversation explores what it takes to lead when the ground keeps shifting beneath you. What emerges is a grounded perspective on leadership during a period of massive change—and a reminder that when the pressure is high and the path forward feels unclear, hearing how other leaders are working through it can change the way you approach your own next move. Resources from this episode:
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