Explorez tous les épisodes du podcast The Climb with Cherie Clonan
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Titre
Date
Durée
Welcome to The Climb
04 Mar 2026
00:06:46
Welcome to The Climb, a podcast about the messy, brilliant, relentless journey of building something meaningful.
For more than a decade at The Digital Picnic, Cherie has had the privilege of shaping other people’s climbs... helping brands, teams, and leaders grow in ways that actually last.
Now, after close to x2 decades working in marketing and leadership, she's turning the mic around to focus on the thing she's most obsessed with: real, honest stories about climb.
This podcast is where we talk honestly about the three things Cherie lives and breathes: marketing education, founderhood, and neurodivergent leadership.
As an introvert who believes in adding value, not noise, every 40-minute conversation is built to respect your time and actually teach you something useful.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How to nail your first 90 days at The Digital Picnic
10 Jun 2026
00:39:13
We unpack what actually helps you succeed in your first 90 days at a fast agency and why “dazzle” often backfires. We share the boring basics that build trust, how to handle culture shock, and what to do if your probation period ends with a no.
Key Takeaways:
The first 90 days in a new job are about risk reduction, not trying to dazzle
Reliability is the fastest way to build trust
Strong new hires ask thoughtful questions
In a new role, accuracy should come before speed
The first 90 days are easier when you observe first and challenge later
A move from brand side to agency side often comes with culture shock
New employees should bring past experience without constantly comparing their old workplace.
A successful probation period is often built on boring things done brilliantly.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How to get a job at The Digital Picnic
03 Jun 2026
00:43:30
We pull back the curtain on what actually gets someone hired at The Digital Picnic. We share the practical steps that help you stand out, plus the mindset shifts that keep you grounded when you’re applying to a workplace you admire.
Key Takeaways:
To get a job at The Digital Picnic, tailor your application instead of mass applying.
A good resume should be clear, relevant, and submitted as a PDF.
Creative job applications only work when they are backed by real technical skill.
If you want to work at TDP, explain exactly how your experience fits this specific role or business.
Parasocial enthusiasm is not the same thing as job readiness or culture add.
Strong candidates ask thoughtful interview questions and show how they would add value in the first 90 days.
In a job interview, confidence matters.
How you handle job rejection can shape future opportunities with that employer.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How I course corrected my worst business year - Part 2
01 Apr 2026
00:43:23
You dialled into episode 1 where Cherie talked about TDP's no-good-very-bad-year... but episode 2 is where we talk about how Cherie - quite literally - CLIMBED her way out of that no-good-very-bad-year.
This year [21/22FY] was that one point in TDP's x11 year history where even Cherie, wired for perpetual optimism, says this was the moment where she thought to herself: the only reason I'm not closing this business right now... is because I *actually* can't afford to.
And so she persisted, and TDP went on to hit its best EVER season thanks to that persistence... and we are breaking it *ALL* down in this episode.
From half a million dollars down, to BEST YEAR IN BUSINESS > EVER
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How I course corrected my worst business year - Part 1
25 Mar 2026
00:44:53
76% of your clients vanish in a day. Your team is looking at you through a Zoom screen for reassurance. You can do the maths and you know the runway is short, but you still have to lead. That’s where we start Episode 1 of The Climb, as Cherie tells the raw story of The Digital Picnic’s darkest stretch through COVID and beyond, and why it became the “no good, very bad year” that actually lasted years.
We talk cashflow shocks, founder stress, and what it’s like to carry a pandemic in 30 different ways for a team that’s lonely, burnt out, and stretched thin. Cherie owns the leadership mistakes too: people pleasing, avoiding hard conversations, a feedback culture that turns explosive, and the slow erosion of accountability that quietly poisons company culture.
Then the numbers get real. We unpack delayed financial advice, the e-learning boom, the half-million-dollar course built from a walk-in wardrobe, and the money mindset decisions that stopped that win from becoming true stability. By 2022, Cherie is half a million dollars down, tries to close the business, realises she can’t even afford to shut it, and attempts a sale that falls apart. The turning point is brutal and empowering: nobody is coming to save you.
If you’re a founder, leader, or marketer building a business, this is a clear-eyed look at resilience, financial management, accountability, and the cost of delaying tough decisions.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How to hire a team that protects your energy
27 May 2026
00:43:28
We break down what it really means to hire people who protect a neurodivergent founder’s energy. We share the frameworks Cherie uses to spot friction early, set boundaries and build a team culture that supports performance and wellbeing.
Key Takeaways:
Hiring the right team means hiring people who protect your energy, not just fill a role.
Energy raisers reduce friction, support momentum, and make leadership feel lighter.
Energy drainers create conflict and unnecessary mental load for founders.
A quarterly team energy audit helps founders spot green, amber, and red dynamics early.
Strong hiring decisions should measure friction removed, not just work produced.
The best hires bring solutions, systems thinking, and lower executive function strain.
Do not get seduced by charm or a polished CV while hiring.
Brilliant jerks and chronic conflict cost more energy than their output is worth.
This episode was proudly sponsored by Graham Psychology. Receive an ongoing discount of 20% off all appointment types [therapy and assessments].
Listeners can book directly via the website and enter ’THECLIMBPODCAST’ into the booking notes or call or email and mention the podcast.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How to Grow on LinkedIn in 2026
20 May 2026
00:40:12
We break down how to grow on LinkedIn in 2026 without chasing daily posts or virality, and why the platform still rewards real thinking over polished noise. We share practical ways to choose a single topic, add a true thought leadership angle, and use comments, carousels, and social SEO to get discovered.
Key Takeaways:
LinkedIn growth in 2026 starts with one clear thought leadership topic.
LinkedIn rewards people of influence.
The best LinkedIn posts teach something, not just share an update.
One high-quality LinkedIn post a week can outperform high-volume posting.
Human LinkedIn content stands out more than polished AI-generated content.
LinkedIn comments can drive reach, impressions, and connection requests.
Text posts and LinkedIn carousels usually outperform video content.
An optimised LinkedIn personal profile supports SEO, GEO, and discoverability.
Send this to someone who needs a little push to start their own LinkedIn.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
Calm leadership: Founder habits that protect your energy
13 May 2026
00:42:35
What changes after you survive a brutal season of founderhood? In this episode, we unpack calm leadership, the founder habits that help you protect your energy, and why reactive leadership can pull a team straight into chaos. Cherie shares the leadership boundaries, mindset shifts, and everyday decisions that help her choose calm leadership over overreaction, protect her energy, and lead more steadily when work gets messy. If you’re trying to build better founder habits, move away from reactive leadership, and create a more grounded version of calm leadership, this one’s for you.
Key takeaways:
Calm leadership is built by choosing peace over chaos.
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
Hyperfocus builds the business until boredom bites back
06 May 2026
00:37:25
Hyperfocus can look like a superpower from the outside, but living inside it is a different story. We get honest about what autistic hyperfocus actually feels like and how it helped build The Digital Picnic when the hours were long, the stakes were high, and the salary was, frankly, nothing.
Then we flip the coin to the part founders rarely admit out loud: boredom. Not the harmless kind, but the kind that creeps in when you feel underutilised, disconnected, or tempted to “fix” things that aren’t broken. We talk about why a bored founder can destabilise a business, create fake urgency, pick unnecessary fights, and chase dopamine at the team’s expense, plus what to do before that energy leaks into decisions you regret.
You’ll also hear a practical framework for separating boredom from true misalignment.
If you’re navigating neurodivergent leadership, founder identity shifts, or the messy middle of small business growth, this chat will give you the next steps.
This episode was proudly sponsored by PocketSmith. Get 50% off your first two months of PocketSmith’s Foundation plan here.
Key Takeaways:
How autistic hyperfocus can drive early business growth
Why founder boredom is a hidden risk in business
The difference between boredom and outgrowing your role
How pattern recognition and deep focus create a business advantage
Why underutilisation is dangerous for neurodivergent founders
How bored founders create chaos, self-sabotage, and fake urgency
Why updating your founder role and job description can reignite growth
The bigger lesson, hyperfocus builds the business, but reinvention keeps it healthy
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
Building a Personal Brand: No Followers, No Problem
29 Apr 2026
00:43:49
We unpack why you don’t need followers to build a personal brand, and why starting at zero can be the most strategic move you make. We share the content choices, boundaries, and mindset shifts that turn visibility into trust, leads, and real influence in an AI-first algorithm era.
If you’re an introvert, creative, strategist, or business owner who wants more opportunities from their social media, this one’s for you.
This episode was proudly sponsored by PocketSmith. Get 50% off your first two months of PocketSmith’s Foundation plan here.
Key Takeaways:
Why you can build a personal brand with no followers in 2026
Why clear positioning matters more than follower count for personal brand growth
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
How to grow on Instagram in 2026
08 Apr 2026
00:38:20
Instagram didn’t “break”, it evolved and if your reach has tanked lately, you’re not imagining it.
We unpack what an AI-first, user-first Instagram looks like in 2026 and why so many businesses feel like everything that used to work has fallen off a cliff.
The big reframe: follower count is no longer the main lever. Authority, relevance, and clear signals are.
If you want a cleaner, calmer Instagram growth strategy for 2026 that’s built for search behaviour and AI discovery, hit play, share it with a business mate, and subscribe so you don’t miss what changes next.
Key Takeaways:
Why Instagram growth in 2026 looks completely different
How AI-first Instagram algorithms are changing content performance
Why follower count matters less than content relevance
How to teach Instagram’s algorithm who your content is for
Why topic clusters and repetition drive Instagram reach in 2026
How social SEO on Instagram improves search and discovery
Why keywords in hooks, captions, on-screen text, and comments matter
How watch time, completion rate, saves, and shares signal strong Instagram content
Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.
What Makes A Great Social Media Specialist
17 Jun 2026
00:43:11
We wrap season one by breaking down what makes a truly great social media specialist.
For business owners, we tell you how to spot the real deal when you’re hiring.
And for marketing professionals and freelancers, we share the mindset shifts and practical tests that separate culture-led strategists from trend-chasers.
Key Takeaways:
Great social media specialists are immersed in online culture, not just chronically online.
The best social media managers spot patterns, shifts, and emerging formats before others do.
Strong social media specialists are tinkerers who keep improving content after it goes live.
A great social media specialist balances creativity with analytics, not aesthetics alone.
Top social media managers focus on audience needs, not proving how clever or trendy they are.
The best social media content makes people feel something and earns their time and attention.
Business owners should hire social media specialists who can explain why content works, not just make content.
Exceptional social media specialists combine taste, curiosity, judgment, and community-building skills