Explorez tous les épisodes du podcast The Client-Centric CMO
| Titre | Date | Durée | |
|---|---|---|---|
| Virtusa: A zero-distance approach to client-centric excellence | 30 Apr 2025 | 00:27:27 | |
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs. | |||
| Ricoh: From products to partnerships – a client-led transformation | 03 Apr 2025 | 00:28:54 | |
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape. | |||
| Client-centric growth strategies: A roadmap for CMOs | 20 Mar 2025 | 00:29:40 | |
In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape. | |||
| AWS: Building the client-obsessed teams of tomorrow | 07 Feb 2025 | 00:42:00 | |
*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova.
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders. | |||
| Transforming client-centric marketing into a growth driver | 02 Jan 2025 | 00:26:34 | |
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
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| Microsoft: Transforming customer outcomes | 13 Dec 2024 | 00:28:26 | |
Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to lose sight of the customer. Sydne Mullings offers her advice on driving “beautiful” customer outcomes and transforming marketing. | |||
| Workhuman: Earning a seat at the executive table | 13 Dec 2024 | 00:38:48 | |
In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth. | |||
| Why you should make your clients the center of your world | 13 Dec 2024 | 00:39:47 | |
In this podcast with Dr. Charles Doyle, we explore why it’s time to flip the script and bring priorities back to client marketing. When many are veering off course, it’s time to let client-centric strategies take center stage over outdated ABM approaches. | |||
| Persistent Systems: Redefining growth with a client-first mindset | 10 Dec 2024 | 00:33:30 | |
In this episode, Chief Marketing Officer, Gurvinder Sahni, reveals how a high ‘say-do’ ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth. | |||
| The Client-Centric playbook | 07 Nov 2024 | 00:34:57 | |
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth. | |||