The Clarity Code – Détails, épisodes et analyse

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The Clarity Code

Commotion Engine

Business & Entrepreneuriat

Arts

Fréquence : 1 épisode/14j. Total Éps: 10

🎙️ The Clarity Code is the podcast for B2B marketers who want to turn confusing video content into high-performing campaigns.

Presented by Commotion Engine, each episode features conversations with CMOs, marketing leaders, creatives, and buyers about what actually works in video marketing — and what doesn't.

From explainer video strategies to scripting, storytelling, and distribution, The Clarity Code helps you cut through the noise and build video content that converts.

Whether you're launching a new SaaS product, scaling demand gen, or revamping your content strategy, this podcast gives you the clarity to do it better.

🎯 New episodes every other week. Packed with insights. Free of fluff.

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Données mises à jour le 06/10/2026

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🇬🇧 Grande Bretagne - Marketing
06/10/2026
#82

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Liens partagés entre épisodes et podcasts

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https://claritycodepod.com
12 partages
https://commotionengine.com
4 partages
https://collaborativegrowthpartners.com
2 partages

https://www.youtube.com/@claritycodepod
5 partages

https://podcasts.apple.com/us/podcast/the-clarity-code/id1829530431
1 partage

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Marketing Clarity: Why List, Offer, Channel & Creative Still Matter w/ Richard Turcott

mardi 2 décembre 2025 • Durée 52:27

Find out more at https://claritycodepod.com

Marketing keeps evolving—AI tools, endless channels, new funnels—but the fundamentals haven’t changed. In this episode of The Clarity Code, Richard Turcott (first CMO of Constant Contact) explains why most companies flop not because of a lack of creativity, but because they skip the basics: List, Channel, Offer, Creative.

If you’re a startup founder, a marketing leader, or anyone tired of the noise, this conversation is your reset button. Richard shares hard-won lessons from scaling companies, breaking new categories, and showing CEOs how to stop complicating the work and get back to what works.

CHAPTERS

00:00 Why most leaders pause at “Who’s your customer?” (marketing clarity)

01:10 Back to the Basics of Marketing

03:05 People • Process • Technology – why overwhelm kills campaigns

03:52 Shiny Objects vs. Fundamentals – stop chasing tactics

04:56 Go-To-Market Strategy – setting realistic expectations

THE LIST

06:08 The WHY vs. the WHAT – building strategies that last

08:43 ICPs & Personas – how narrow is narrow enough?

10:39 Why campaigns flop – messaging mismatch explained

11:44 Customer Conversations – MVPs, prototypes, & interviews

12:41 Strong Lists – quality > size, avoid bought email lists

THE CHANNEL

14:43 Channels & Media Habits – find where buyers actually are

16:48 Create vs. Capture Demand – AIDA, PR, and search marketing

19:22 Case Study: Constant Contact vs. Outlook – category creation playbook

THE OFFER

20:12 Content Marketing – educate before you sell

23:43 Offers That Convert – scarcity, authority, and social proof

25:05 SaaS Default Offer – why “Book a Demo” isn’t enough

27:09 Simple Testing – two-week A/B test method

THE CREATIVE

28:30 Creative That Works – goal-focused, not just entertaining

30:28 The CEO’s Spouse Test – opinions vs. data

32:39 The Real Cost of Bad Creative – why failed campaigns get expensive

34:23 Sales & Marketing Unity – align teams + keep KPIs simple

37:45 Working With Agencies – gas on the right fire

43:30 Asking Questions & Vulnerability Makes You A Strong Leader

Watch episodes on YouTube @ https://www.youtube.com/@claritycodepod

Find out more about Richard @ https://collaborativegrowthpartners.com

Topics we don't cover:

-true crime

-investigative journalism

-health sciences

-wellness

-celebrity culture

-education and learning

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How to Compete with Industry Giants (and Win) | Jordan Wehe

mardi 18 novembre 2025 • Durée 34:04

David vs. Goliath isn’t just a Biblical story—it’s Jordan Wehe’s marketing reality.

In this episode, he unpacks how a small ISP in Colorado competes against industry titans by leaning into community, creativity, and customer obsession.

Marketers (new and seasoned) will walk away with fresh strategies on positioning, retention, and why constant innovation beats speed and price wars every time.

CHAPTERS

00:00 – Intro: David vs. Goliath in marketing

01:39 – Competing against Spectrum & CenturyLink

02:55 – Understanding your audience (stop selling Mbps)

04:04 – Packages for gamers, WFH warriors & ranch Wi-Fi

06:00 – Flopped creative idea (triathlon race team)

07:24 – Pressure to copy the competition

08:02 – Focus where your customers actually are

10:44 – AI as a tool, not a strategy

12:25 – Be unique, not the best

13:55 – Retention through constant innovation

17:06 – Avoiding churn & racing to the bottom

23:06 – Smart Town: Wi-Fi for entire communities

26:50 – What content actually works (based on channel)

30:04 – How Jordan stays passionate (triathlon mindset)

30:37 – The Clarity Check: rapid-fire insights

You can also watch The Clarity Code episodes at https://www.youtube.com/@claritycodepod

The Clarity Code is a leading #B2Bmarketing and #saasmarketing #podcast, helping marketers win with their strategy.

The Truth About AI in Marketing w/ Ex-Apple/Intel Marketer Barry Rosen

mardi 4 novembre 2025 • Durée 45:40

AI is no longer optional for marketers—it’s the new electricity. But how do you separate the hype from the reality? In this episode of The Clarity Code, Barry Rosen shares why most businesses misuse AI, how to cut through the buzzwords, and what it really takes to embrace digital while staying human.

Barry explains how small businesses, entrepreneurs, and marketing leaders can use AI tools, ChatGPT, and automation systems the right way—without losing their human voice. If you’re a marketer, CMO, or business owner trying to stay ahead of the curve, this conversation will reset the way you think about AI in marketing.

CHAPTERS

00:00 AR and VR is on the horizon

01:55 SMB Reality: Time, Team & Budget Gaps

03:39 Marketing as Investment: ROI Mindset

04:08 90 Day Framework: Education, Policy, Culture

09:23 AI vs Automation – Buzzwords?

12:27 Risk & Misuse: Sensitive Data + Overtrust

15:09 Vinyls and Authenticity

20:00 AI Optimization for SEO & Content

22:08 How to optimize for LLMs with Q&A

22:36 LLM Era UX & Agents

28:45 AI = Electricity + Constraints

32:35 You Have to Start

34:01 Start with Microbets (Small Wins)

Connect with The Clarity Code

Watch these episodes on YouTube at https://www.youtube.com/@claritycodepod

The Clarity Code is a leading #B2Bmarketing and #saasmarketing #podcast channel, helping marketers win with their strategy.

This podcast is brought to you by Commotion Engine, the #1-rated Animated Video Marketing Agency. Find out more at https://commotionengine.com

Stop the Sugar High: Ex-Amazon CMO Ian Feder’s Revenue Architecture for Predictable SaaS Growth

mardi 28 octobre 2025 • Durée 30:22

Say hello @ https://claritycodepod.com!

Most SaaS leaders don’t have a marketing problem—they have a revenue systems problem. Ex-Amazon CMO & RevOps architect Ian Feder breaks down his Revenue Architecture Method: how to diagnose funnel leaks, align sales/marketing/success, and turn video into a system asset that drives pipeline, velocity, and expansion. Plus: why flywheel > funnel, how to use AI without losing the human, and the 90-day blueprint he runs to unlock predictable growth.

TIMESTAMPS

00:36 – Pipeline red flags

00:41 – Thesis: Not a marketing problem…a revenue systems problem

01:37 – Campaigns are sugar highs; systems compound

03:15 – Fortune 500 vs. startup: the same structural issues

03:50 – Diagnostics: leaks, MQL→SQL, velocity, win rate < 20%

04:19 – Amazon case: $400M redesign → $1B growth

04:47 – Pipeline red flags & misalignment

05:50 – Revenue Architecture Method overview

06:03 – Back-end profits & lifecycle automation (plumbing)

06:28 – First lever: alignment before new tools/campaigns

06:41 – Case: $1M → $6M by fixing lead-to-customer conversion

07:11 – Practical: ICP depth, hypotheses, testing, data > opinions

08:44 – Video as a system asset (not a one-off shiny object)

09:10 – Case: Cybersecurity $12M → $27M with enablement & education video

09:39 – What works now: TL clips, short case studies, quick explainers

Breaking Healthcare Marketing Out of Autopilot ft. Jared Johnson

mardi 14 octobre 2025 • Durée 44:04

Say hello @ https://claritycodepod.com!

On this episode of The Clarity Code, we sit down with Jared Johnson — digital strategist, podcast host, and one of healthcare’s top 100 digital influencers. With decades of experience across providers, vendors, and startups, Jared unpacks how healthcare marketing is changing, how to build authentic brand trust, and why marketers in any industry need to stop running on content autopilot.

From rapping on stage at Johns Hopkins, to livestreaming children’s surgeries, to creating scrappy startup campaigns, Jared shares lessons for both healthcare leaders and marketers who want to create genuine connection and measurable ROI.

TIMESTAMPS

00:00 – Intro & why explainer videos move pipeline

02:04 – Rap origin story → “Healthcare Rap” at Johns Hopkins

03:45 – Building a thought-leadership platform (CMO POV)

06:01 – Fractional leadership & staying human while remote

09:03 – HIPAA/privacy: the tracking-pixel crackdown (OCR guidance)

12:45 – Pushing boundaries: livestreaming a child’s surgery (Periscope)

15:30 – Do patient-story videos help the “funnel” in healthcare?

18:30 – Authenticity & trust when patients are vulnerable

23:25 – What actually works: surgeon reels & multi-touch content

26:48 – Outdated video practices to ditch (trying too hard)

29:11 – Kill the jargon: speak like a human, not an EHR

– Proving ROI beyond vanity metrics (incl. MyChart tracking)

The Humans Behind the Video: Building Trust, Story, and Brand Voice ft. Luke Doggett, and Jessica Lewis, and Jason Veazey

mardi 30 septembre 2025 • Durée 48:00

As the title states, we are humans! Say hello! https://claritycodepod.com

If you’ve ever walked away from a video project thinking, “That’s not what I wanted,” this episode is for you.

The truth? The best deliverables don’t come from agencies that just “take orders.” They come from partnerships — where marketers and creative teams collaborate, ask hard questions, and build trust along the way.

In this episode of The Clarity Code, Luke Doggett (Creative Director at Commotion Engine) and VO artists Jessica Lewis and Jason Veazey break down exactly how marketers can get the video content they actually want, by leaning into collaboration instead of control.

Chapters

00:00 – Why clients need collaboration, not “photocopiers”

02:04 – Reading minds: asking the right questions to unlock vision

03:45 – How to push back on scripts & strengthen the story

05:56 – Research + immersion: cutting clutter for clarity

07:00 – “Less is more” — why marketers should stop overloading videos

08:24 – Jessica: Sometimes three words are better than 500 words

10:17 – Visual minimalism: keeping your audience focused

12:44 – Building trust: credibility, listening, and revisions

15:31 – Why buy-in at every stage prevents surprises

18:38 – Voiceover as your brand voice

20:59 – Jason: Casting that connects with your audience, not just your brand

23:50 – B2B vs. consumer audiences: VO strategies that resonate

27:41 – Creativity & spontaneity: why you must leave room for surprise

Clicky vs. Sticky: Scaling Marketing with Substance ft. Brad Schlachter

mardi 16 septembre 2025 • Durée 32:43

In this episode of The Clarity Code, we host Brad Schlachter, a seasoned fractional CMO and full-funnel growth marketer who has scaled brands from scrappy AI startups to global giants like Disney, Hallmark, and Intel.

Brad shares how smaller companies’ scrappiness can often outperform enterprise budgets, what it takes to establish trust quickly as a fractional CMO, and how to pivot from vanity metrics to meaningful engagement. We cover video’s role in the funnel, best practices for ad creative, scaling with substance, and the balance between AI tools and authentic human connection.

If you’ve ever struggled to prove ROI, connect brand storytelling with data, or move from “clicky” to truly sticky marketing—this conversation is packed with clarity you can put into action.

0:00 – Small budget campaigns can still win

2:00 – Building trust quickly as a fractional CMO

4:00 – What startups can teach enterprises about creativity & action

6:02 – Scaling with substance: The balance of brand & speed

8:00 – Clicky vs. Sticky: Moving beyond vanity metrics

10:02 – Video’s role in funnel conversions and reducing churn

12:01 – A 90-day activation framework: Testing, learning, scaling

14:07 – When campaigns underperform: Pivoting without losing momentum

16:00 – Best practices for video creative & clear calls to action

18:01 – Quick funnel audits & metrics that matter

20:01 – Emerging B2B marketing trends & segmentation with AI

22:02 – Balancing AI efficiency with authentic human connection

24:04 – Case study: Hallmark, Roku, and the power of Betty White

26:01 – Every brand’s “Betty White moment”

Skyrocketing Growth with Anna Wondany: Secrets of a Fractional CMO

mardi 2 septembre 2025 • Durée 33:22

Ready to supercharge your marketing?

Join The Clarity Code as we dive into the world of fractional leadership with Anna Wondany, a marketing genius with three successful exits.

As founder of Advanced Digital and creator of Hey CMO, Anna reveals how fractional CMOs deliver C-suite impact without the hefty price tag. Learn actionable strategies for scaling businesses, mastering video storytelling, and using AI to cut through the noise while keeping it human.

Perfect for marketers, solopreneurs, and business owners searching for clarity, agility, and explosive growth in 2025. Tune in for insights on marketing strategy, fractional leadership, KPIs, and more!

0:00 – Why fractionals save $$ & deliver results

1:21 – Why turn fractional work into a community platform?

3:42 – The birth of Hey CMO

4:04 – Hey CMO resources: launch → scale → grow

5:24 – Balancing strategy, execution & leadership as a fractional

6:48 – Timeboxing & setting boundaries

7:12 – Building trust fast with a quick audit

8:42 – Measure what matters (lifecycle KPIs are better than vanity metrics)

10:42 – Where video fits in the funnel

12:58 – UGC & the authentic content shift

16:47 – AI in marketing: noise vs. optimization

24:51 – The Clarity Check: lightning round

25:12 – Why personal meetings are so important

26:43 – Anna's favorite retention metric

28:05 – Biggest overspend: full-time exec hires vs fractional

Find out more about the podcast at https://claritycodepod.com

Ditch Buzzwords & Win Customers: A.J. Kissh on Authentic SaaS Branding

mardi 19 août 2025 • Durée 49:15

A.J. Kissh shares secrets to cut buzzwords, humanize your SaaS brand, and boost leads with video and LinkedIn strategies.

This is The Clarity Code, Ep. 1 presented by Commotion Engine

Show Notes (for Spotify/Apple Podcasts):

Welcome to The Clarity Code, the podcast for B2B and SaaS marketers crushing it with authentic branding and video! In Episode 1, host Brandon D. Marx chats with A.J. Kissh, Head of Marketing at Parakeet, a 10+ year expert in buyer journeys and GTM strategies. A.J. reveals how to ditch buzzwords like “robust” for clear messaging, balance personal and company branding on LinkedIn, and leverage user-generated content (UGC) for impactful videos in 2025. Learn practical AI tips to streamline outreach and unique hacks like Spotify playlists to make your brand memorable. Perfect for marketers struggling with low engagement, bland branding, or lead generation.

What You’ll Learn:

Eliminate jargon to build trust and drive conversions.
Boost LinkedIn engagement with authentic branding.
Create videos that resonate using 2025 UGC trends.
Use AI to enhance, not replace, your marketing.
Humanize your brand with creative hacks like playlists.

Timestamps:

00:00 - Ban Buzzwords: Stop Sabotaging Your SaaS Brand

01:57 - LinkedIn Secrets: Personal vs. Company Branding

06:30 - Humanize Your Brand: Talk Like a Friend

09:02 - Spotify Playlist Hack: Humanizing SaaS

14:32 - Video Marketing: Why Authenticity Wins

19:21 - D2C Inspiration: Why Understated Brands Win

21:24 - Full Stack Development + Design Strategy Connection

The Podcast Marketers Actually Need

Saison 1 · Épisode 1

lundi 28 juillet 2025 • Durée 00:25

Tired of the same recycled marketing advice?

🎧 The Clarity Code is the podcast for marketers, creatives, and brand builders who are done with fluff and ready for real.

Hosted by [Your Name], this show dives deep with marketing leaders, creatives, and strategy pros to uncover what actually works in today’s content-saturated world.

👉 Subscribe now and get real insights on brand clarity, content that converts, and creative that connects.

🔗 Listen + Subscribe: https://claritycodepod.com

🧠 Topics we cover:

• Video marketing strategy

• Branding for B2B

• Creative leadership

• Campaign insights

• Storytelling that sells

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The Clarity Code – Détails, épisodes et analyse

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