In this episode of The Chiropractic WHY, I sit down with Keith Wassung, a man who has spent over four decades educating the public and chiropractors about the principles behind health, function, and chiropractic.
Keith’s story begins with a life-changing experience. A chance encounter with a chiropractor completely changed the direction of his life. That moment sparked a lifelong mission to understand how the body truly works and to help chiropractors communicate chiropractic in a way the public can actually understand.
Over the past 40+ years, Keith has delivered hundreds of lectures around the world, spoken to medical audiences, and helped chiropractors improve the way they communicate health, healing, and the value of chiropractic care.
In this conversation we explore why healing is a process, not an event, why chiropractors often struggle with communication, and how focusing on function rather than symptoms can transform both patient understanding and practice success.
Keith also shares insights on retention, referrals, philosophy, and how chiropractors can communicate chiropractic in a way that inspires people to value their health for the long term.
If you're a chiropractor looking to communicate more clearly, build better retention, and reconnect with the principles of chiropractic, this episode will challenge the way you think about practice and patient education.
What We Cover in This Episode
• Keith Wassung’s personal story and how chiropractic changed his life• Why healing is a process rather than a single event• The biggest communication mistakes chiropractors make• Why chiropractors should start with physiology, not chiropractic• The importance of engaging before informing• How retention begins before a patient even walks into the office• Why focusing on function instead of symptoms changes patient behaviour• The role of philosophy in creating certainty for chiropractors• Why chiropractic communication needs better translation for the public• Practical insights for young chiropractors entering the profession
