The show for charity insiders, by charity insiders. Hosts Tim Beynon and Piers Townley tackle the topics that matter for charity staff, fundraisers and supporters.
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The Journalist's Charity: The pressures on journalists, Dickens and Queen Camilla - with CEO James Brindle
Saison 1 · Épisode 52
lundi 14 septembre 2026 • Durée 44:25
James Brindle spent nearly 20 years as a journalist before taking the helm at one of the UK's oldest charities. In this episode, the CEO of the Journalists' Charity joins Tim and Piers to unpack an extraordinary history, one that starts with Charles Dickens in 1864 and now carries the patronage of Queen Camilla. From financial hardship to online abuse, James explains what modern journalism support really looks like.
In this episode...
The Journalists' Charity was founded in 1864 by Charles Dickens, who served as its first chairman, with a royal charter granted by Queen Victoria in 1890
James Brindle's journey from nearly two decades in broadcast journalism, including setting up television channels, to becoming a charity CEO
The realities driving journalists to seek support, from freelance financial instability and redundancy to rising online abuse and mental health pressure
How the charity's "Lockdown Without Journalism" campaign during COVID reconnected the public with the value of the profession and drove tens of thousands of pounds in donations
The newly launched Queen Camilla Future of Journalism Awards, offering cash support, mentoring and recognition to journalists starting their careers
Why pride and the word "charity" itself can be a barrier to journalists asking for help, and how the sector is working to change that
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Rebranding in-house: Julian House becomes Alongside - with Zoe Conn and Keira Park
Saison 1 · Épisode 51
lundi 10 août 2026 • Durée 55:54
Changing your charity's name is never just a logo refresh. On this episode of The Charity Show, Tim Beynon and Piers Townley are joined by Zoe Conn (Fundraising and Development Director) and Keira Park (Marketing and Comms Manager) from Alongside, formerly Julian House, to unpack how the Bath-based charity rebuilt its identity from the ground up after a legal dispute forced a name change.
From stakeholder research to donor retention, this is a masterclass in how to lead a rebrand from inside a small charity team, without a big agency and without losing the trust you've spent decades building.
In this episode:
Why Alongside chose to treat a legally forced name change as a strategic opportunity, not just a compliance problem
How the team ran stakeholder consultation with donors, staff and trustees at every stage of the naming and design process, checking back in repeatedly rather than asking once and moving on
Why they decided to lead the rebrand in-house, using targeted external support from a specialist agency rather than a full-service consultancy
The practical challenges of a charity rebrand rollout: budgeting, running down old stock, IT systems, and keeping "formerly Julian House" visible during the transition
How the comms and fundraising teams managed donor anxiety around the change, including direct debit continuity and stewardship of long-standing supporters
Advice for any charity considering a rebrand: do the brief work before you touch a single name, and be ready to article your due diligence to a nervous board
Learn more about Alongside's work supporting people facing social exclusion across the South West of England, and follow their journey as the new brand continues to roll out.
If you're leading, or thinking about leading, a charity rebrand of your own, we'd love to hear from you. Get in touch at thecharityshowpod@gmail.com.
Know a small charity doing brilliant work that deserves a shout out on the show? Drop us a line at the same address, we'd love to feature them.
Why charity comms professionals are burning out - with Adeela Warley, Chief Executive, Charity Comms
Saison 1 · Épisode 50
lundi 20 juillet 2026 • Durée 49:01
One in three charity comms professionals is currently burnt out, and an equal number are planning to leave the sector altogether.
In their landmark 50th episode, Tim Beynon and Piers Townley are joined by returning guest Adeela Warley, Chief Executive of CharityComms, to unpack what her organisation's latest Salary and Organisational Culture Survey reveals about burnout across charity communications teams, and why the values-driven nature of our sector makes it so hard for people to say no.
In this episode:
Why 33% of charity comms professionals are experiencing burnout, and what's driving middle managers to feel the squeeze hardest
How values-driven work in the charity sector can tip commitment into overwork and self-sacrifice, and the warning signs to watch for
Why burnout isn't confined to senior leaders, and how junior and entry-level comms staff are equally at risk
Practical first steps for CEOs and senior teams wanting to build a burnout-resistant organisational culture
Advice for small charities working with limited resources and no dedicated HR function
Sector news: the proposed under-16 social media ban and its implications for charity communicators, plus new Charity Commission findings on threats and intimidation faced by charity staff and trustees
Sally Williams: Life as Chair of a small charity and leading through change
Saison 1 · Épisode 49
lundi 29 juin 2026 • Durée 55:23
Sally Williams returns to The Charity Show to talk governance, not philanthropy this time. As chair of trustees at Veterans With Dogs, she's spent two and a half years learning what it really takes to lead a small charity through a founder-to-CEO transition, all while holding down her day job as Head of Philanthropy at the Royal College of Physicians.
Tim and Piers dig into the realities of trusteeship, the impact of assistance dogs on veterans living with PTSD and other trauma-related conditions, and why being small doesn't mean being unambitious.
What's in this episode:
Sally's 24 years in the British Army and how that experience shaped her move into charity governance
The origin story of Veterans With Dogs, founded after one veteran noticed his own assistance dog helping an entire support group
What it's really like governing a small charity through a leadership transition, including stepping into operational gaps without a CEO in place
How the charity balances demonstrating impact for funders with protecting the privacy and dignity of veterans and their dogs
The "magic formula" for building an effective board of trustees, and why lived experience matters as much as governance experience
Third sector news: the London Marathon's move to a two-day event in 2027, and the Big Give's Summer Campaign for Small Charity Week
Plus the usual small charity shoutouts, this week featuring Roundabout Drama Therapy and MK Cat Rescue.
Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
How engagement first funding keeps Air Ambulance flying - with Keith Wilson
Saison 1 · Épisode 45
lundi 8 juin 2026 • Durée 51:12
Air ambulances are among the most trusted charities in the UK, but most people have no idea how they're funded, what it costs to keep them flying, or the sheer scale of engagement needed to make it all happen.
In this episode, Tim and Piers sit down with Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance, to find out exactly that.
Keith spent a decade at a children's hospice before joining HIOWAA, and in the years since, he's overseen a major transformation in how the charity thinks about fundraising — or rather, why it doesn't call it fundraising at all. He's also led one of the most ambitious infrastructure projects in the charity's history: a brand new operational airbase near Southampton Airport, complete with a public visitor centre.
It's a fascinating conversation about leadership, engagement, legacy income, volunteers, and the very human reality of funding a life-saving emergency service entirely through charitable support.
In this episode
How Keith stumbled into the charity sector via a ghost hunt at a Winchester theatre
How air ambulances actually work and why every one is different
Why HIOWAA doesn't use the word "fundraising" and what they do instead
The sim van: a flight simulator in a transit van that opened unexpected doors
The new airbase and visitor centre and how it creates year-round engagement
What it costs to keep an air ambulance operational (the answer might surprise you)
The role of regular giving, legacy income, and why one major gift can change everything
Volunteers: why 80% of HIOWAA's community events are entirely volunteer-led
The toughest leadership lesson Keith has learned
Looking ahead: what the next five years hold for the charity, hopes and honest concerns
Find out more
Hampshire and Isle of Wight Air Ambulance: hiowaa.org
HIOWAA on Facebook: facebook.com/hiowaa
Demystifying match funding - with Alex Day, MD of Big Give
Saison 1 · Épisode 44
lundi 11 mai 2026 • Durée 01:00:15
You've heard of match funding. But do you really know how to make it work for your charity?
In this episode, we sit down with Alex Day, Managing Director of Big Give, the UK's largest digital match funding platform, to find out what separates the charities that smash their targets from those that don't, and why this tool is far more accessible than many smaller charities assume.
From the origins of Big Give to a bold goal of raising £1 billion by 2030, this is a conversation packed with practical insight for fundraisers of every size.
What you'll hear in this episode
How match funding actually works and why it's simpler than you think
What smaller charities need to have in place before applying to Big Give
The most common mistake charities make with match funding campaigns
What the charities that consistently smash their targets do differently
How Big Give is evolving as the fundraising landscape shifts
Is the system broken? Rethinking how aid really reaches communities - with Prof Nicola Banks
Saison 1 · Épisode 46
lundi 20 avril 2026 • Durée 51:12
We often talk about the power of giving. But what if the way we give is part of the problem?
In this episode, we sit down with Professor Niki Banks, co-founder of One World Together, to explore a bold challenge to the traditional charity model, and why ensuring that more of your money helps the people and projects you want it to, may mean giving differently.
From funding flows to frontline impact, this is a conversation that might just change how you think about donations.
What you’ll hear in this episode
The hidden complexity behind big charity funding models
Why small, community-led organisations can outperform larger charities
The case for unrestricted funding and why flexibility matters
How One World Together claims to make donations up to 40x more impactful.
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
Storytelling against the clock: Capturing veterans' stories before they're lost - with Martin Bisiker
Saison 1 · Épisode 45
lundi 23 mars 2026 • Durée 57:16
In episode 45 of The Charity Show, Tim and Piers sit down with Martin Bisiker, founder of Legasee Educational Trust, for a fascinating conversation about one of the most quietly urgent missions in the heritage sector: capturing the testimonies of veterans before their stories are lost forever.
Martin's path to founding Legasee is an unconventional one. A career in television - including filming Julia Bradbury from a microlight over Victoria Falls - gave him both a love of storytelling and a growing unease about what was disappearing. When the last surviving First World War veteran passed away, something clicked. Armed with a camera and a sense of urgency, he began interviewing Second World War veterans, and what started as a personal project became a registered charity in 2012.
Legasee Educational Trust now holds an archive of over 700 filmed interviews, freely available to view online, spanning conflicts from the Second World War through to more recent campaigns.
Together, Tim, Piers and Martin explore:
How Legasee grew from a nagging feeling that something important was about to be lost, and the chance encounter with a former Age UK executive that helped turn a personal project into a charity
Why Martin insists the archive is freely accessible to everyone - not just researchers and academics - and the thinking behind that decision from the very beginning
The art of the veteran interview: why open questions matter, how you create the conditions for people to open up on camera, and the moments that stay with you long after the recording ends
The new Aden Emergency Project - a forgotten conflict from 1963 to 1967, now the subject of a National Lottery Heritage Fund-backed project based in Blackpool, including a remarkable collaboration with a drama college to bring veteran testimony to the stage
Legasee's growing podcast output, from the acclaimed five-part D-Day series to the Berlin Airlift, and how volunteer expertise has shaped the quality of every episode
The Local Heroes programme - Martin's plan to teach young people how to build their own archives, and why that feels like the natural next step for Legasee's mission
Science, storytelling and the art of research comms – with Kotryna Temcinaite
Saison 1 · Épisode 44
lundi 9 mars 2026 • Durée 01:01:16
In episode 44 of The Charity Show, Tim and Piers sit down with Kotryna Temcinaite, Head of Research Communications at Breast Cancer Now, for an illuminating conversation about one of the most specialised and often misunderstood roles in the charity sector.
Kotryna's journey is a fascinating one: from biochemistry undergraduate to cancer biology PhD researcher, to discovering that what she really loved wasn't the lab work itself, but the stories that came out of it. A decade into her career in charity research communications, she leads a team of four science communicators at Breast Cancer Now, working across press and PR, fundraising, social media, patient engagement and more.
Her conversation with Tim and Piers is honest, practical and packed with insight -whether you work in comms, fundraising, research or leadership.
Together, Tim, Piers and Kotryna explore:
Why science communication is about far more than just "translating" research into plain English and why that framing undersells the role
How to tell a scientific story that audiences find genuinely interesting, without losing accuracy or oversimplifying, and the importance of putting research in context so it means something to people living with the condition
How to build genuine relationships with researchers, manage their expectations around media coverage, and support them without dropping them in the deep end
The challenge of evidencing the value of a comms team when so much of the work happens behind the scenes — and why misinformation and AI both pose growing risks for research-led charities
How Breast Cancer Now and Prostate Cancer Research joined forces to fund research into metastatic cancer spreading to the bone, and what the sector can achieve when organisations work together rather than in competition
10,000 Volunteers and Counting: The Cats Protection Story - With John May CVO OBE
Saison 1 · Épisode 43
lundi 23 février 2026 • Durée 01:09:06
In episode 43 of The Charity Show, Tim and Piers sit down with John May OBE CVO, Chief Executive of Cats Protection, for a wide-ranging and genuinely fascinating conversation about what it really takes to lead one of the UK's most recognisable charities at serious scale.
Cats Protection is approaching its centenary, operates with around 1,000 staff and over 10,000 volunteers, and draws 50% of its income from legacies. John brings a career spanning the Scout movement, the Duke of Edinburgh's Award and Young Enterprise to his role - and that deep background in volunteer-driven organisations shapes everything about how he thinks about leadership, culture and change.
Together, Tim, Piers and John explore:
Why the balance of power between volunteers and staff has shifted over the past 40 years and where the "sweet spot" really lies
How volunteering is changing, from micro-volunteering and bite-sized commitments to the challenge of aging branch committees
Why Cats Protection is moving away from a one-size-fits-all volunteering model towards a more flexible, mixed ecosystem approach
Whether you need to have been a volunteer yourself to lead a volunteer-powered organisation
The advice John would give smaller charities about getting the most from their volunteers, including the value of a proper skills audit
How Cats Protection has refreshed its brand and is using everything from a paper magazine to TikTok and its own podcast (The Cat's Got Your Tongue) to reach new audiences without alienating loyal supporters
Why John doesn't believe there's a crisis of generosity, but does think charities need to be far more sophisticated about the donor lifecycle
The surprising resilience of legacy income and the turnaround in Cats Protection's retail operation
How the charity's Lifeline programme supports survivors of domestic abuse by fostering their pets
His one piece of advice for charity leaders: trust your people, trust your intuition, and explore the tension when the two conflict
Also in this episode, Tim and Piers discuss the return of the Big Help Out (5th–8th June 2026, this time in partnership with The Big Lunch), fresh data from Marie Curie showing 47% of UK adults plan to volunteer in 2026, and findings from the Enthuse Charity Pulse Report showing 77% of charities saw fundraising income grow or hold stable in 2025.
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Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
HIOWAA on LinkedIn and Instagram: @HIOWAA
Get involved:
Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
And in the Small Charity Spotlight, huge shoutouts to Tom's Trust - the UK's leading charity providing psychological support to children with brain tumours and their families - and Northumbria Blood Bikes, whose unpaid volunteers deliver blood, urgent medical supplies and donated breast milk across the North East of England, often overnight and largely unseen.
Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!
💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.
This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk