What's the best way to include your publications on an industry resume? What if they make your resume too long? What if they aren’t clinical trials, or in a different scientific area? 

This episode provides an approach for creating a resume from your academic CV, specifically about whether and how to include publications. We’ll discuss how to determine whether they are relevant, and how they best showcase your skills. 

We will discuss: 

• Highlighting direct relevance for the selected publications 
• Including the skills you gained from the process 
• Curating and organizing your list, depending on the job you’re applying for 

When you focus on strategically framing your publications, you can effectively communicate your expertise and transferable skills, ensuring your resume stands out without distracting the reader with irrelevant details. 

 
In this Episode:  

[3:45] Start strong by asking yourself these two questions 
[4:30] How do they demonstrate your credibility as an expert? 
[10:00] Different specialty? Different job? Different approach. 
[12:30] Impact, Impact, Impact

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

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You've heard it before: tailor your resume for every job. But what does that really mean, and how do you actually do it?  

This episode breaks down the crucial process of customizing your resume to stand out in a competitive job market. 

We will discuss: 

• Why tailoring is non-negotiable, for every single job. Yes.  
• Key areas for customization -don’t skip these! 
• The power of the professional summary

By understanding the "why" and "how" of resume tailoring, you can significantly increase your chances of getting noticed by hiring managers and moving forward in the application process. Remember, a well-tailored resume, combined with a strong networking strategy, is your key to unlocking industry opportunities.

 
In this Episode:  

[2:55] Keyword density matters because AI is eliminating you! 

[15:01] You probably have more skills than you realize, and you have to phrase them well

[20:41] Bringing back the elevator pitch 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

Support the show

Can you transition into the pharmaceutical or biotech industry right after fellowship or residency training? Aspiring to be a senior pharmaceutical leader, CMO, or Board Director? 
 

In this episode of The Career Rx we’ll discuss: 

• Taking a job in industry immediately after fellowship 
• The importance of gaining diverse experience for career advancement 
• Insights into the unique challenges of the startup world 

 
 
Listen to this interview with Dr. Nerissa Kreher, a pediatric endocrinologist turned industry veteran. Dr. Kreher shares her journey into the pharmaceutical and biotech world, and her path up the ladder -  including her roles as a CMO and her current board service.  

In this Episode:  

• How Dr. Kreher got started in pharma immediately after fellowship 
• The career path that prepared her to be Chief Medical Officer 
• Pros and cons of big pharma vs startups and biotech 
• Nerissa’s thoughts on the biggest pharma job myth 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

Support the show

In this episode of The Career Rx we’ll discuss:

• The top 5 authenticity traps that keep you from finding success in your career
• What being authentic in a work environment really means
• How “authenticity” can hold you back
• Why adaptive authenticity is what you should strive for

What does it mean to be your “true” or “authentic” self in the workplace? One of my amazing listeners, Shelley, wrote in with a note about how she had been shying away from her own personal branding without realizing that she was hindering her upward mobility at work. She thought it was more authentic to stay quiet even though she knew that she was being passed over. Then, she had an a-ha moment. 

In recent years, there has been a push for employees and employers to be more ‘authentic’ and true to themselves in the workplace, but what does that really mean? What does it mean to be authentic?

In this episode, I share some views on this topic, and ask the important - but often controversial questions about whether/how the concept of authenticity can actually hold us back from what we really want (and what our ‘true self’ really wants is indeed part of our authenticity!). 

When viewed rigidly, being authentic to your “true” self could spell disaster for your career and your personal brand. It’s important to be authentic, and to keep a wide and adaptive view of what that really means. This is one of the core principles that we explore at the TransforMD Mastery Retreat - a special event for women physicians only offered once a year (with registration open right now - check it out!).

Listen in to learn:

• Why ‘authenticity’ can reinforce self-limiting beliefs (this is a bad thing!)
• How leaning on what feels authentic to you may be holding you back from growth
• Why some definitions of authenticity ignores the importance of how others receive you, and this could be potentially damaging 
• What causes ‘authenticity’ to interfere with your results
• When ‘authenticity’ may undermine your credibility (and when it helps)

As you listen, consider whether you really have a “true” self at all.  Because we are constantly learning, growing, and evolving as we gain wisdom, age, and experience, I believe instead we have many selves, including a predominant “current” self, but no single ‘true self’. 

“This quest to be authentic can sometimes be self-limiting.” - Marjorie Stiegler

In this Episode: 

[00:42] Today we’re chatting about authenticity in the workplace and professional success.

[02:10] Do we know what authenticity really means? 

[04:47] Learn more about the first authenticity trap.

[05:41] The importance of self-limiting beliefs and other stories we tell ourselves

[06:53] Rigid authenticity may be holding you back from growth. Learn why.

[09:04] Why authenticity (when expressed rigidly) ignores other people, and why that leads to self-sabotage

[11:17] Does authenticity interfere with results? 

[15:31] Can authenticity undermine your credibility? Authenticity can help boost connectedness, but only if you have something else first. 

[19:22] How you help others (yes, others) by embracing a professional brand with authenticity

[21:00] How can you be authentic and effective without falling into these traps? 

[22:09] About ‘adaptive authenticity’ and how it may be a better goal to strive for

[23:28] The 5 traps recapped. 

Links and Resources: 

Transformd.org

TransforMD Mast

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In this episode of The Career Rx we’ll discuss:

• The top 5 causes of burnout, according to the top expert
• What leaders can do to prevent or mitigate burnout - because burnout is about the workplace, not the people doing the work!
• Tool to tackle the core causes of burnout - you don’t have to have a leadership role or  title to start with these
• What your boss really should be doing - and it’s probably not what you think.

What can leaders do to prevent burnout? No matter if you’re a leader by title or by behavior, there are several things that you can do to tackle burnout within your organization. 

As we all know now, burnout is not about individuals - it’s about the workplace environment. We’ve got to focus on the environment for solutions. Admittedly, unless you’re the CEO, you’re still in the boat where you as an individual are being asked to solve an organizational problem. 

So what are the top 5 causes of burnout? Per Dr. Christina Maslach, one of the foremost burnout researchers, they are:

• Unfair treatment at work
• Unmanageable workload
• Lack of role clarity
• Lack of communication and support from their manager
• Unreasonable time pressure

Burnout is an extremely important topic to address. I hope this episode will inspire you and equip you to be a powerful proponent of change in your organization.

In this Episode: 

[00:43] Burnout in the workplace is an epidemic.

[02:02] What burnout is really about, and why it’s not the people who need fixing.

[03:41] The top 5 causes of burnout.

[04:58] What does it mean to be unfairly treated at work? 

[06:15] How professional branding relates to treating people fairly (hint: this is huge)

[08:17] You truly cannot do it all. And you shouldn’t. 

[09:00] Managing up, prioritization, and calibration of expectations

[11:25] Is it ever good to say ‘that’s not my job’? 

[14:52 The magic of a good “RACI”. 

[15:07] Why communication is key to managing burnout.

[16:45] Why ‘open door’ policies may make things worse

[19:40] How to set the boundaries, norms, and expectations for working and availability. 

[24:05] Have you taken the free 5-Day Schedule Detox?

[24:42] You won’t believe the response to this physician’s committee resignation!

Links and Resources: 

Burnout is About Your Workplace, Not Your People by Jennifer Moss

TransforMD 

Schedule Detox

Episode #5: 6 Secrets to Setting Successful Boundaries at Work (not a magic burnout fix, but also important!)

Episode #25: How to Make a Career Change for Doctors

Blog Post: Save Your Breath About Your Burnout

Blog Post: I Said "No" To Everything For a Year...Here's What I Learned

Let’s connect!

Twitter | Instagram | Facebook | LinkedIn |

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In this episode of The Career Rx we’ll discuss:

• How you can take back control of your career advancement
• How to maximize your effectiveness and impact on the world
• Why now is actually the best time to get started, even if you feel like you’re completely behind
• How to earn 18 CME credits with The Branding Prescription CME Program

Learning how to control and advance your own career as a healthcare professional is more important now than ever. Don’t just wait around for others to finally notice you or your work. That’s a strategy for burnout and frustration. 

Right now, a lot of people think that everything is on ‘pause’ or is out of their control, but that couldn’t be further from the truth. You just have to break out of the traditional way of thinking about professional development, and look to modern strategies for professional development. 

This means understanding and implementing business strategy through digital tools to keep moving ahead and fast track your success.  If you haven't thought about professional branding or your online presence as being a key part of your effectiveness as a physician, now’s the time to start. 

You’re not alone - in fact, most people don’t appreciate the role of branding, or what that even means. But after this episode, you’ll understand what you need to do to advance your career and increase your impact. 

Regardless of whether you’re an employee or an entrepreneur, a business mindset is the key, and your most important business asset is yourself. 

What do you hope to accomplish with your career, for yourself and for others? The possibilities are endless.

Because you are not JUST a physician… you are an agent for healthcare reform and change… but only if you’re known. Click here to learn more.

In this Episode: 

[00:43] Welcome back and get ready to learn more about The Branding Prescription CME Program.

[03:57] Do you know how to leverage your online activity for professional success? 

[05:26] Why most doctors aren’t establishing a brand online. 

[08:22] What is in the Branding Prescription Course? A breakdown of the modules. 

[12:13] Do you know what a keyword is? Are you using the right words to convey your value?

[15:14] Websites… what do you know about them? 

[17:30] SEO… huh? 

[20:34] Do you social? Social media is very important even as a professional...but not the way you’re probably doing it now. 

[25:19] Physician specific issues, and how to stay out of trouble online.

[28:24] It sounds like a lot because it IS a lot… which means it is VALUE-PACKED!

[29:28] What all physicians need to know about being in an online market.

Links and Resources: 

The Branding Rx (Earn 18 hours of CME!)

More for you:

The Website

Let’s connect!

Twitter | Instagram | Facebook | LinkedIn

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What does it take to stay relevant professionally and to get ahead today? This episode isn’t specific to the medical field but is extremely applicable regardless. You see with the ever changing dynamics of business and medicine, there are certain things we must do to grow and evolve with the times, and to place our brands in the best light.

I recently read two articles of general career advice that I felt dove-tailed into the topic of branding very nicely. The first was “To Create Your Own Luck, Do Any 1 of These 5 Things” by Jeff Haden and the second “How to Reimagine the Second Half of Your Career” by Jeff Gothelf.

In the first, the Mr. Haden discusses the phenomenon of luck as it pertains to entrepreneurship and business. So many successful people are either perceived as having had a “lucky” break or they themselves attribute their success to luck. How much of that “luck” was true coincidence and circumstance and how much relates to habits of behavior that successful people have developed? 

The second article is all about the ways in which to better and reimagine the second half of your career. Mr. Gothelf's core message was that to become "forever employable", no matter if that is for yourself with clients or for your employer you have to have a certain mindset and cultivate certain qualities. 

In this Episode: 

[00:42] Welcome back for a round up of great business advice I've recently read.

[03:15] Learn the five things you should do to create your own luck. 

[06:41] What 'lucky' people ask for.

[08:48] Ways you can apply these five things to your own life.

[11:33] Learn more about becoming “forever employable.”

[13:35] The role of self-confidence in your brand and career.

[16:25] What it means to continuously improve and reinvent yourself

[19:33] Be intentional about where you’re going and be willing to act immediately.

[20:15] If you’ve loved these articles, take a minute and check out the Branding Playlist!

[20:57] Have you heard about the Branding Prescription Course?  Now accredited for 18 hours of CME! 

Links and Resources: 

“To Create Your Own Luck, Do Any 1 of These 5 Things” by Jeff Haden

“How to Reimagine the Second Half of Your Career” by Jeff Gothelf

More for you:

The Website

Book:

The Social Rx

Courses: 

The Branding Rx (Earn 18 hours of CME)

The Speaking Rx

Industry Insider (Earn 12 hours of CME)

Launch an Online Course on Any Budget

Support the show

This is the third in a series about professional branding, and today we’re focused on how your brand is conveyed on a website. I chose this topic because I’m often asked questions like:

What should I put on my physician website? What doesn’t belong on my website?  How do I make my brand clear on my website?

I'm going to be building off of Episodes 30 and 31. We have already addressed what professional branding is (and what it isn’t), and we addressed some examples of what a good professional brand looks like using a four-part framework for communicating your professional brand. If you missed those, go back now!

For this episode, I was so thrilled to get a submission from Dr. Linda Bluestein, from hypermobilitymd.com.  This is a really fabulous, well-done website. I think there's also some room for improvement, which is a really great illustration of what we're talking about here. 

In this episode of The Career Rx we’ll discuss:

• How to figure out what belongs on your website (and where it goes!)
• How to make it clear who you are and who you help
• A critique of a real physician’s website!

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Hey there, in this episode of The Career Rx, we're going to talk more about professional branding, building from last week’s episode. You've already got the four part framework, but implementing this can be a challenge without clear examples. 

What does a good professional brand look like?

What are examples of professional brand language?

How do I communicate my professional branding on my website?

We're going to answer that using examples from EntreMD.com, JillWener.com, and KevinMD.com.

Get the show notes and links on my website.

Support the show

Hey there, in this episode of The Career Rx, we're going to talk about professional branding. Specifically, we’re going to talk about what a professional brand is, what it isn’t, and why you should have a great professional branding strategy. 

Get the show notes and links on my website.

The term ‘professional branding’ is everywhere these days, but there are lots of misconceptions about what this actually means.  Here are some questions I’m often asked: What is professional branding?  Why do you need a professional brand? How does professional branding help your career? What are the benefits of my professional brand to my colleagues or employer? 

In This Episode of The Career Rx We’ll Discuss:

• What professional branding really is (hint: not a logo or a slogan)
• The benefits of a strong professional brand strategy 
• Misconceptions about professional brands
• My upcoming series on branding, and how you can get involved!

*Also, get access to my FREE WEBINAR training on the basics of professional branding!

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Hey there, in this episode of The Career Rx, we're going to talk about recruiters. Specifically using a recruiter as a physician.

For those thinking about working with a recruiter, especially for the purpose of getting a non-clinical job or a big leadership role, these are the questions I’m often asked:

Should you work with a recruiter?
Are recruiters helpful when you're looking for a new job?
How do you find a recruiter?
How much should you pay a recruiter?

In This Episode of The Career Rx We’ll Discuss:

• The different types of recruiters you can work with as a physician.
• The benefits of using a recruiter vs. applying directly to a position.
• How recruiters work with companies and the rules that exist.
• The best time to network with recruiters.
• Working with recruiters to communicate your skills for an ideal role.

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For many physicians, consulting is a very popular side gig. It’s a wonderful way to dip your toe into entrepreneurship and to gain exposure and experience. 

In This Episode of The Career Rx We’ll Discuss:

Key questions to ask yourself before starting your physician consulting business…

• What kind of consulting will you do?
• How will you establish your credibility?
• What will you charge for your products and services?
• Will you need additional training for your business?
• How will customers find you?

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Thanks for joining me on this episode of The Career Rx. Today we’ll be talking about the main benefits of having a website and the importance of a good website for your medical practice or business.

In This Episode of The Career Rx We’ll Discuss:

• Why doctors should have their own websites - not just social media accounts
• Why having your own website is better than your physician bio on your employer’s website
• How your own website helps you influence your digital footprint and online reputation from day one
• How a website helps you establish yourself as a physician thought leader and network more widely than you ever thought possible
• Why doctors should stop focusing on followers - and the metric to measure instead

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Have you been asked to sign a confidentiality or nondisclosure agreement (NDA) before a job interview, and wondered if you should be concerned? Is this routine, or is something risky going on? What are the potential benefits and risks of signing a confidentiality agreement before an interview? 

In this episode of The Career Rx we’ll discuss: 

• The increasing trend of requiring confidentiality agreements before job interviews 
• Reasons why companies request confidentiality agreements 
• How these agreements can protect the company, but may also benefit you 

In this episode, we’ll break down the pros and cons of pre-interview NDAs. Learn about common reasons companies request these agreements and how they can impact your job search. Get expert advice on what to look for in a confidentiality agreement and when to seek legal counsel. Listen to learn how to make informed decisions about protecting your interests while exploring new opportunities. 
 
Please note – I am not an attorney, and this podcast is not legal advice. 

In this Episode:  

[0:42] The norm or a red flag? 

[1:30] What kind of confidential information might you learn on an interview? 

[4:15] The role of interview case studies, strategic plans, and presentations 

[6:40] It’s always a good idea to consult an attorney 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

Support the show

Today we are talking about LinkedIn for doctors. I’ll be providing some helpful tips to up your game on LinkedIn and leverage the platform for its many benefits.

In This Episode of The Career Rx We’ll Discuss:

How to use LinkedIn for doctors with tips to build a success profile. This includes:

• Having a professional LinkedIn profile picture.
• Optimizing your profile headline to increase your reach across the platform.
• Creative ways to refresh your ‘about’ summary.
• How you can be open to work with recruiters and keep this feature private.
• Using skills and endorsements to build credibility and create new networking opportunities.

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Today we're talking about how to get ahead in your career, and how to make a career change for doctors. So, if you want to switch your career or make a bold professional move in a different direction, we'll be talking about exactly that.

In This Episode of The Career Rx We’ll Discuss:

• Actionable steps you can take to get that job promotion or change career paths.
• Who you should communicate your goals to and why.
• How to reframe your thoughts about your current position and career aspirations.
• The importance of nailing your personal and professional brand.
• How to obtain the rights skills and experience to make a career change.
• 'The #1 skill that separates those who succeed from those who fail.

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Hey there, I am so glad that you have joined me on this episode of The Career Rx. Today I’m sharing a four-part checklist to be sure you are using social media the right way for your business. 

In This Episode of The Career Rx We’ll Discuss:

• 3 reasons you don’t want to be on all social media platforms for your business.
• Where you’re spending your time on social media.
• How to use your social media time wisely - leveraging your social media posts and interactions in the right way.
• Improving the branding of your social media profile.
• Ensuring your time and effort on social media results in a positive ROI.
• Bonus social media tip.

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Let’s talk about four reasons to get over your fears of public speaking and get on stage so you can use the power of public speaking to advance your career. 

The Career Rx podcast is all about modern strategies for advancing your career and public speaking is no exception with so many benefits. 

In This Episode of The Career Rx We’ll Discuss:

• The overall importance of public speaking for your career advancement.
• 4 main benefits of public speaking and the significance strong public speaking skills can have on your future career opportunities.
• Different types of public speaking jobs you have the opportunity to try.

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Today’s episode is about creating an online course and the common myths about course creation.

In This Episode of The Career Rx We’ll Discuss:

• What you need to know about creating an online course - subject matter, validating your idea and investment decisions.
• 6 myths that prevent professionals from creating an online course. 
• What you should be focusing on for online course creation.
• Access to my webinar: Launch Your Online Course on Any Budget
• Course examples you can check out from my former students

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Hey guys, today we're going to be talking about how to really rock it when you're presenting virtual meetings, or live webinars or otherwise have some high stakes professional activity online.

In This Episode of The Career Rx We’ll Discuss:

• How the world is more virtual than ever before.
• Virtual meeting etiquette and how it can directly impact your future career growth.
• 8 professional tips you can use for virtual meetings, presentations and webinars
• Tools and resources you can use when hosting online team meetings and other professional online presentations.

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We're going to talk today about how to start a podcast and why doctors should! 

You probably know there's a steep increase in the number of podcasts coming out these days. Even with this huge podcast explosion the numbers are very tiny compared with the number of personal websites, blogs and YouTube channels.

So, if you’ve thought about starting a podcast, but you haven't because the process feels too mysterious or technical, I am going to hopefully get you over that today.

In This Episode of The Career Rx We’ll Discuss:

• Why starting a podcast was the best choice for my business growth.
• The benefits of starting a podcast as a physician and why you should!
• 5 step by step tips for starting a podcast.
• What you need to start a podcast - additional tips and resources. 

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Today we’re talking about one of the most common questions I get asked, which is how to get your foot in the door to find non-clinical jobs as a physician.

Many physicians and healthcare professionals are looking for a career transition, a career pivot or some kind of new career - many times a non-clinical career.

In This Episode of The Career Rx We’ll Discuss:

• How to get your foot in the door to find non-clinical jobs as a physician.
• My four-part framework to help you create new opportunities by networking the right way.
• Communication strategies to leave a positive lasting impression when networking.
• Tips to stay connected with your network to help provide future interviews and job opportunities.

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Today we're talking about how to build self trust.

Having trust in yourself impacts all aspects of life - from the choices we make to the goals we set to how we feel about ourselves. If self trust is lacking, our personal and professional lives can be affected in a negative way.

So today I want to share with you six tips to address and strengthen your own self trust.

In This Episode of The Career Rx We’ll Discuss:

• The definition of self trust and why it’s important
• Learn how to trust yourself and be confident
• 6 self trust practices to build your resilience and inner strength

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You know you need an effective online presence to get ahead professionally, but you're not ready to start your own website? While it is much easier than you probably think, it's also not the first step you should take. The truth is you can level up your professional brand online without a website of your own.

In today’s episode of The Career Rx I’m going to share how you can build your professional brand and grow your online presence without your own website.

This is a question I get quite a bit and there are easy solutions you can start using today - to raise awareness and grow your business online.

In This Episode of The Career Rx We’ll Discuss:

• How you can build your professional brand without a website
• Two key features you need to have set up on your social media profiles
• 5 platforms you can use to maximize your professional brand voice and content

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How can you best understand company's true culture during a job interview, before you actually work there? Have you worried you’ll accept a role that don't align with your work style or values? 

In this episode of The Career Rx we’ll discuss: 

• Five strategic interview questions to gain insights into workplace dynamics 
• How to “read between the lines” to reveal what they really mean about company culture 
• The importance of assessing if a company's values and work style align with your own 

In this episode, we’ll talk about how to decode a company's culture through thoughtful questioning during the interview process. Learn how to identify red flags, uncover strengths, and determine if a company's work style aligns with your own. By the end of this episode, you'll be equipped to make informed decisions about your career, so you can work and thrive in the environment that’s right for you.  

In this Episode:  

[2:34] Uncovering team dynamics strengths and weaknesses 

[4:42] Learn what kind of person doesn’t work out…and why 

[7:30] Frameworks and red flags 

[10:00] Onboarding and early experience norms reveal a lot 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

Support the show

Today on the podcast we’ll be looking deeper into physician side gigs and whether you’ve thought about leaving this side job due to the COVID-19 crisis.

There have been a lot of discussions online about this topic and many people’s stories have inspired me to dig a little deeper into the opportunities and stressors that are present with having a side business today.

In This Episode of The Career Rx We’ll Discuss:

• Five key questions you can ask yourself to help you decide what to do about your side gig.
• The reasons people are putting their businesses and career growth on hold.
• Why specific types of businesses are thriving while others are crashing.
• The importance of knowing your motivations and values, plus determining your why.

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On the podcast today, I'm giving you a behind-the-scenes peek at a Q&A session bonus training that I recorded today for The Speaking Prescription.

I'm doing two things at once, sharing some tips here on the podcast and also putting together this special training.

Some of you are familiar with my course - The Speaking Prescription, but for those who aren’t let me tell you a little about it…

The Speaking Prescription is a 12-week course that focuses on the business of professional public speaking. It helps you secure high paid, career-boosting, high profile speaking engagements. This will help advance your academic career, your career in the private sector, your entrepreneurial career and your career as a thought leader.

I've put together this bonus training for my students in the course. It's going to include 5 tips to really rock the Q&A session of any type of speaking engagement. This often - and for good reason - really scares people much more than the main presentation.

Today, in the podcast, I’m going to share 5 of these tips for all of you listening!

In This Episode of The Career Rx We’ll Discuss:

• How to conquer your fears about the Q&A part of any public speaking engagement
• How to prepare for the ‘unknown’ and handle public speaking Q&A with confidence
• Powerful ways to use time, body language, and grace to handle even the toughest public speaking Q&A situations

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Today on the podcast we're talking about disclosures, disclaimers and conflicts of interest. 

You might not realize the number of guidelines and requirements that pertain to your online activity.

I am a big believer in curating your online presence and making sure it demonstrates your highlight reel. It puts your professional best foot forward.

Having a strong online presence is important for:

• Professional branding and career growth.
• Growing a profitable side gig.
• Laying the groundwork for a leadership role or even a nonclinical physician career role.
• Establishing yourself as a thought leader.

Whatever you’re doing online with your website and social media -  engaging in education, networking, thought leadership, even marketing and selling - it's very important to be sure that you are providing the right context online.

This is where disclosures and disclaimers come into play.

In This Episode of The Career Rx We’ll Discuss:

• What exactly are disclaimers, disclosures, and conflicts of interest - and how do they apply online?
• The 3 most important disclaimers for doctors online - for medical liability, side gigs, and affiliated organizations
• How to disclose financial relationships with companies and brands, on your website and on social media (Federal Trade Commission requirements).
• FDA additional disclosure rules for medical products (for you online influencers who are getting paid by pharmaceutical or device companies)

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Today on the podcast, we'll be talking about social media policy -  both your personal and professional social media policy in the era of COVID-19.

Many physicians and many of my colleagues are being increasingly active online, either through their own blogs or social media platforms. 

Whatever digital platform you're using, many are being approached by others to do a guest blog or to give an interview. As physicians, many of us are being asked to provide interviews and information to major media, but many of us don't have formal media training. 

And increasingly, doctors on social media are getting into trouble with their employers because of COVID-19 related posts and interviews.  Some doctors and nurses are getting fired, threatened, or otherwise reprimanded. I’m not going to comment on the legality or ethics of those specific cases, and I’m not an attorney, but I hope this podcast will help you do your own homework and make smart decisions about how you represent yourself online. 

In This Episode of The Career Rx We’ll Discuss:

Social Media Policies for Doctors in the COVID-19 Era - Episode 13These include:

• Understanding your employer’s detailed social media policy so you can act accordingly
• Remaining consistent with your professional brand in all communications
• Developing your messaging strategy in advance
• Including disclaimers/disclosures in your communications

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Today's episode is a bit different - I'm going to be sharing thoughts that aren't my own at all. You may have seen this piece around the internet called "There is no emergency in a pandemic."  I've seen it reproduced on a variety of platforms, but this is link to where I first saw it. I've also seen many comments on this piece on Facebook, Reddit, and other spots, some of which are well worth reading. This piece really is great food for thought, so I'm simply going to read it to you, discuss a few poignant comments, and hope to give you something thought-provoking to share with others. 

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See the corresponding blog post with full show notes here >> https://www.marjoriestieglermd.com/work-from-home-tips-during-the-covid-19-pandemic-episode-11/

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With the world being brought to a standstill with COVID-19 many people are now working from home. They’re moving from offices, clinics or other professional environments to their homes. 

While there's a lot of serious discussions that can be had around managing patients and the growing pandemic, today we're going to focus a little bit on what you can do as an individual when you are home. 

Knowing that working from home is new for many people, they may not be familiar with the best structure or practices that can make a huge difference to the success of your day. 

So today we're going to be talking tips on how to work effectively from home, for your ergonomics and your success, but also for your mental sanity.

In This Episode of The Career Rx We’ll Discuss:

• Tools and products you can use to make your work from home space comfortable and professional
• Work at home tips to be more successful working from home
• How to structure your day to stay motivated and engaged while working from home
• How to begin and end each day for work and life balance

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In This Episode of The Career Rx We’ll Discuss:

• Fear and anxiety of health care professionals during the COVID-19 crisis
• Making hard choices about work, safety, and social responsibility
• How considering a broad set of possible outcomes can help you make tough choices
• Real examples of hard decisions our colleagues are making right now with COVID-19

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As an online business, you know the value of SEO and social media, but can they work together to help your website’s page ranking?

In This Episode of The Career Rx You’ll Learn:

• Does social media affect SEO?
• The connection between social media and SEO page rank
• The importance of SEO and social media for new websites
• How to set up your website to boost search authority

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You may have heard that content syndication and guest blogging is a great way to grow your credibility as an expert in your field, but you aren’t sure exactly what this looks like.

Today I’ll be breaking down everything you need to know about syndicating your existing content to increase reach and how to get started with guest blogging.

This is really an important growth strategy you can use to maximize the read of your ideal target audience and build yourself as a thought leader.  And that’s the secret sauce that accelerates your career, makes your business profitable, or positions you for a successful professional pivot to leadership or nonclinical jobs for physicians. 

In This Episode of The Career Rx You’ll Learn:

• The key differences between content syndication and guest blogging
• The benefits of content syndication and guest blogging
• How to start contributing content to 3rd party sites
• How to amplify your content with self syndication

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You most likely know how important SEO is, but you may not be aware that there are some amazing FREE ways you can find the right keywords for your physician side gig.

It’s also proven the people who come from organic search to your site are much more likely to spend more time and money, so generating more traffic from organic search can be really critical to your business success.

So, today I will share my keyword research tips to help you zero in on the best keywords to use in your organic search strategies.

In This Episode of The Career Rx You’ll Learn About:

• Why SEO keywords matter for your physician side gig website
• How To evaluate page one search results
• What ‘searcher intent’ means and why it matters
• Why ads on the top of the page impact your keyword research decision process
• Bonus tip: A overlooked but free and easy way to find more related keywords

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What strategies can be used to navigate a potentially difficult feedback conversation with your boss? How can you effectively communicate without risking your relationship or your job? 

In this episode of The Career Rx we’ll discuss: 

• Establish a foundation that will support challenging conversations 
• Focusing on facts, data, and the impact on business deliverables 
• How to make a specific request for change and propose a follow-up 

This podcast episode focuses on adapting a four-step feedback formula and expresses the importance of effective feedback delivery, even when the recipient is a colleague or superior. 

By following this adjusted formula, listeners can approach challenging feedback conversations with confidence and increase the likelihood of positive outcomes. 

In this Episode:  

[4:52] How to get permission to say the hard stuff to your boss 
[8:10] Include your feelings, but emphasize impact on the work 
[10:13] How to end the conversation, and how to follow up with accountability 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut 

Episode #122 - Four Step Formula for Giving Difficult Feedback 

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Have you received any bad reviews lately? Here’s how to deal with them. 

As a physician, when you get bad online reviews how do you respond?

For many physicians, this is a huge thorn in the side because even just one bad online review can really mess up your first page search results and your online reputation.

Therefore, knowing what to do and what not to do when it comes to bad online reviews can really make a difference to your online presence.

In This Episode of The Career Rx You’ll Learn:

1. What not to do when dealing with bad reviews (huge mistakes many doctors make)
2. What you can do instead to respond effectively to bad online reviews
3. How to change the way you show up in search results so that a single bad online review won't ruin your reputation

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Today we are talking about tips for setting boundaries at work. Understanding why and how to set boundaries at work is important for your career happiness and success.

We’ll be reviewing specific tips to help ensure you are setting successful boundaries, that you are selecting the right boundaries and defending those boundaries with your colleagues.

You most likely know the value of setting boundaries in the workplace, but understanding how to establish and implement those boundaries is what’s going to help you create a better work/life balance.

In This Episode of The Career Rx You’ll Learn:

1. Why setting boundaries at work is needed
2. The benefits of setting boundaries in the workplace
3. How to set boundaries with 6 secrets for success

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Many people have anxiety when it comes to public speaking, even people who are very seasoned. There’s really no reason to have nerves around your public speaking engagements as long as you prep accordingly.

As a physician, a social media strategist and a paid professional public speaker, I have some valuable public speaking tips that many people neglect to pay attention to. Without using these simple tips you can really ruin your presentation, but also cause yourself a lot of undue stress.

In This Episode of The Career Rx You’ll Learn:

• To ask the right questions when planning for your public speaking event
• How you can strategically plan out the best ways to interact with your audience
• How to deliver a quality on stage experience 

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Thinking about a a nonclinical career? Here's what to do with your CV. 

Writing a professional resume is an incredibly important topic and it's one that many people I think are afraid or even ashamed to ask about. So, in today's episode, I'm going to share with you 4 professional resume writing tips you can use to begin a conversation with a potential recruiter or leader in a non-clinical environment.

In this episode you'll learn:

1. How to use your resume writing skills to tell your story
2. Tips to focus on your core competencies
3. Communication skills and behaviors that are transferable
4. think of your resume as a marketing document that highlights your unique value proposition

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A great online presence is key to getting ahead professionally. Take control over your digital footprint and show up in the very best professional light by following this simple plan for quick results. 

Learn how to build and improve your online presence and conduct an online presence audit. Also, discover how to make the right changes across various platforms to improve your online search results and create new content ideas.

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The Career Rx podcast is all about the important stuff they don't teach you in medical school... How to treat your career like the business it really is and how to be strategic about your success.

You deserve to love your work and whether that's academic, private practice, nonclinical, or even entrepreneurial, this podcast will help you get ahead and do more of what you love.

Every episode is inspired by questions from listeners just like you, so be sure to subscribe so you don't miss a thing and of course, send me your questions so I can use them for a future episode.

Are you ready? Let's get into it.

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How can organizations encourage open and constructive feedback between employees and managers? Are end-of-year reviews something you dread giving and getting? 
Listen to this episode for an anxiety reducing way to address giving difficult feedback.

In this episode of The Career Rx we’ll discuss:

• ways of delivering constructive feedback
• navigating the pitfalls of traditional approaches
• Recommendations on follow-up and documentation 
  
  

Today we are taking a look at a four-step feedback formula that focuses on empathy, acknowledging the difficulty of the feedback, providing facts and data, and delivering a clear action plan for improvement.

In this Episode: 

[2:15] Ready for the super secret magic formula?
[5:00] Facts are friends, not futile
[9:30] Follow-up plan = an effective communication strategy

Links and Resources: 

The Branding Rx - 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut

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Not sure how to optimize your LinkedIn profile?
Is it worth it to optimize your LinkedIn profile? 

If you’re asking either of these two questions, perhaps you have already tried to update your LinkedIn profile but it doesn’t seem to be helping. Many people know they should be using LinkedIn but aren’t actually sure what it means to optimize their profiles, so we’ll explore some impactful and easy items today. 

In this episode of The Career Rx we’ll discuss:

• Where and how to place keywords to boost your relevance 
• Finding and reviewing your privacy settings
• Ways to strengthen your network connections and engagement

Today we are talking about underappreciated, under-implemented, and completely overlooked ways of optimizing your LinkedIn profile when you're either looking for your next job opportunity, or looking to change industries entirely and do something new.

In this Episode: 

[3:30] Use these three parts of your profile strategically
[7:00] If no one is checking you out, this might be why
[12:15] How to find and build your network with the right people
[14:08] How to engage in a way that gets results 
[18:00] Worried about your current employer or colleagues?

Links and Resources: 

The Branding Rx - 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut

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Ever wonder what people really think about you at work? Are you sure you’re being perceived the way you intended to be?

In this episode of The Career Rx we’ll discuss:

• Why it’s important to know what colleagues think
• Seven questions to include in any evaluation
• What to do with the information you receive

Today you’ll learn how to know what people view as your strengths and what they view as your opportunities to improve at work. This evaluation strategy is based on discovering your personal branding by giving people an anonymous avenue to comment on how you’re seen at work.

In this Episode: 

[2:15] Not everyone’s opinion matters
[5:20] Some of the best questions to ask - write these down
[16:30] Putting things into perspective

Links and Resources: 

The Branding Rx - 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut

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What do people say about you at work when you're not in the room? What are you known for? 

Your career opportunities and advancement likely depend on this. I’m not talking about gossip. I’m talking about your personal and professional brand. You have one, whether you’ve cultivated it deliberately or not. Listen to learn more about what this means, and how to use it to your advantage.

In this episode of The Career Rx we’ll discuss:

• Descriptions of some common professional brand traits
• Understand the value your brand can bring to your organization
• How to make sure your brand is positioning you for the right opportunities

Today we explore personal branding through the lens of the traditional workplace. All employees have a brand - you are your own business, in a sense. Put your professional brand to work (no pun intended) to advocate for the advancement, assignments, and opportunities that you really want!

In this Episode: 

[3:00] What is personal branding for employed professionals?
[6:20] Some common archetypes and trait examples -both good and bad
[12:35] Answer this one question
[15:45] How to shift your branding for the advancement you want and deserve

Links and Resources: 

The Branding Rx - 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut

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Should you maintain board certification if you switch to a nonclinical career? Are there more relevant or less burdensome alternatives to the requirements of your primary board certifying body? 

These are common questions from many physicians, in clinical and nonclinical careers. Today, get ready to learn about the National Board of Physicians and Surgeons (NBPAS) - a non-profit, physician-led organization providing a pathway for continuous specialty and subspecialty certification.

In this episode of The Career Rx we’ll discuss:

• NBPAS - an independent certifying organization, distinct from the American Board of Medical Specialties (ABMS)
• Does NBPAS meet national accreditation requirements for your hospital and health insurance plans? 
• FAQ about CME, exams, clinical hours, international medical graduates, and whether NBPAS might be right for you

Today’s guests are Karen Schatten, Associate Director at NBPAS, and Dr. Karen Sibert, Physician Advisory Board Member at NBPAS. They give me the download on NBPAS - why it was founded, how it is run, and what they view as key benefits that differentiate NBPAS as a pathway for continuous certification. 

This episode will be relevant to all physicians who are interested in maintaining certification via an evidence based, specialty specific, and highly relevant pathway - one that may also be more streamlined and less financially burdensome.

In this Episode: 

[1:50] Overview of NPBAS with Dr. Karen Sibert and Ms. Karen Schatten
[7:20] Breaking the maintenance of certification monopoly
[11:36] Streamlined, specialty specific, evidence-based approach
[14:20] Do traditional requirements contribute to burnout?
[20:00] The ‘big business’ of board certification
[27:40] Physician self-advocacy in maintaining excellence and expertise
[30:00] Clinical credentialing vs board certification - a key note for nonclinical doctors
[35:00] Clarifications about maintenance of certification vs primary board certification
[38:12] How to find out more about NPBAS

Please note: the information and opinions expressed in this interview are those of the guest speakers and do not necessarily reflect the views of the host, nor any of the host’s affiliated entities.

Links and Resources: 

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut

https://nbpas.org

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Wonder how to find nonclinical jobs in your specialty, or does it seem like there aren’t any opportunities available to doctors like you? Trust me, they do exist! Listen to hear simple but effective strategies to accelerate your career change. 

In this episode of The Career Rx we’ll discuss:

• Exactly where and how to look for nonclinical jobs
• A few strategies you may not be using today 
• So you found a few job postings - now what?

More than 700 of your peers attended my recent webinar Where and How to Look for Pharmaceutical Jobs for Physicians. We discussed more than ten highly practical and very actionable strategies, regardless of your clinical specialty. I’m sharing a portion of the webinar with you here on the podcast today! For the full webinar, see the link below.

In this Episode: 

[5:00] Trash that is really treasure
[9:15] Professional societies and corporate relationships
[11:00] Opportunities you touch each day (literally)
[13:30] Finding companies that are actively hiring (not LinkedIn)
[15:15] First steps you should do before you find that dream job

Links and Resources: 

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, connections on the inside, prior experience, or a pay cut

There's an 'on-demand’ version of the webinar you can watch here: https://my.demio.com/ref/Qf8CM0NyQGLrQjjM 

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Are you hesitating to apply for a job because you don't meet all the qualifications? 

This episode focuses on a strategic approach to finding a job in a competitive market and why you might need to only meet 50% of the qualifications.   

We will discuss:  

• Transferable skills and how they... transfer 
• How to prioritize networking over “blanket” applications 
• Ways to tailor your resume to each job application, and get past the screeners 
    

Ultimately, job descriptions often include a list of ideal qualifications, not all of which are essential. By focusing on your core strengths and taking a strategic approach to your job search, you can significantly increase your chances of landing a great position. 

 
In this Episode:  

[3:26] Numbers? Zodiac? Lottery? - let’s breakdown the current job market 

[08:13] Demonstrating the ability to learn is key 

[11:00] It might be more about vibes than specifics 

Links and Resources:  

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, special connections, prior experience, or a pay cut  

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If you've wondered where to find nonclinical physician jobs in the world of pharma, biotech, or medical device - you're in the right place. Today’s podcast is the Q&A follow-up to a webinar about how to find nonclinical careers for doctors. 

In this episode of The Career Rx we’ll discuss:

• An overview of resumes vs CVs and how to get results
• Compensation and career growth that come with industry
• What you really need for success, and how to manage rejection
  
  

More than 700 of your peers attended my recent webinar Where and How to Look for Pharmaceutical Jobs for Physicians. We discussed more than ten highly practical and very actionable strategies. But there were also tons of questions about nonclinical resumes, successful application secrets, compensation expectations, and much more. 

As many of you may already know, all of these questions are answered in detail in Industry Insider (it’s more than 8 hours of content, after all) - but, this is the short version, to get you started..

In this Episode: 

[00:30] How to find nonclinical jobs in your specialty
[3:46] Is specialty, travel, or any specific skill a true dealbreaker?
[6:35] How do you make a nonclinical resume that gets results?
[12:30] What exactly to say to new contacts and companies - do you ask for a job?
[15:58] How much does pharma pay doctors? Will you have to take a pay cut?
[19:40] Do you need an MBA or a certification to get a nonclinical doctor job? How much clinical or research experience do you need?
[23:10]  Getting companies to come to you, rather than you applying endlessly
[26:00] Immediate rejection, what it means (and doesn’t mean), and what to do about it

Links and Resources: 

Industry Insider - 12 hours of CME, learn exactly how to land a rewarding nonclinical career without a new degree, connections on the inside, prior experience, or a pay cut

There's an 'on-demand’ version of the webinar you can watch here: https://my.demio.com/ref/Qf8CM0NyQGLrQjjM 

Support the show