The Campaign Strategist – Détails, épisodes et analyse

In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. 

From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also about the visuals," says Jiggy. "It's also about the stories. It's also about the feelings. And we don't...on the left, take that holistic approach to narrative."

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In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed media environment.

Jenifer shares how she went from journalist to movement strategist — and how that journey shaped her understanding of what it takes to compete in an attention economy dominated by emotion, culture, and decentralized media. She explains why campaigns must merge organizing and media instead of treating them as separate worlds, and how creators, storytelling, and cultural authenticity can move people in ways policy briefs never will.

If you care about how progressives can break through the noise — and build real narrative power — don’t miss this one. 

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Pollster and strategist Saeed Mousavi joins The Campaign Strategist to explain why Democrats are losing emotional traction—and what it takes to reconnect. From risk-averse messaging to outdated research models, Saeed makes the case for a new, emotionally resonant strategy built for today’s media landscape.

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Michael Podhorzer joins host Pete Altman to talk about what really happened in the 2024 election—and why the fight ahead isn’t about restoring the old order, but building a new one. From the failures of civil institutions to the importance of unions and organizing, this is a powerful conversation for anyone trying to navigate the Trump Era with clarity and strategy.

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In this episode of The Campaign Strategist, Rich Schrader and Kate Sinding Daly take us inside the eight-year campaign that led New York to ban fracking—making it the first state with significant gas deposits to stop the practice. Rich is the Director of New York Government Affairs at NRDC. At the time, Kate was Senior Attorney and Deputy Director of NRDC’s New York Program. She is now Vice President of Law and Policy at the Conservation Law Foundation.

They share how their team, alongside grassroots allies, built public pressure, commissioned polling the state couldn’t ignore, and demanded scientific and moral accountability from their own movement.

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What happens when clean energy jobs face a political headwind—and how can business leaders fight back? In this episode of The Campaign Strategist, Bob Keefe of E2 joins Pete for a two-part conversation. First, they discuss how the Trump administration’s attacks on clean energy are stalling billions in investment and job creation. Then, they rewind to Bob’s original interview about the strategies E2 uses to mobilize unexpected messengers—businesspeople—for climate advocacy. If you want to understand how economic arguments win policy fights, this one’s for you.

Learn more about E2: https://e2.org/

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Political strategist and labor organizer Chuck Rocha, founder of Solidarity Strategies, joins Pete Altman on The Campaign Strategist to talk about why progressives are losing touch with working-class voters—and how to fix it. From his start as a teenage union steward in Texas to running Latino outreach for Bernie Sanders, Chuck shares hard-won lessons on strategy, cultural competency, and building lasting political power.

About Chuck: https://www.linkedin.com/in/chuck-rocha-476a6276
Solidarity Strategies: https://www.solidaritystrategies.com/

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On this week’s pod, I had the joy of talking with the wonderful Melissa Waage — a brilliant strategist, long-time environmental advocate, and now VP of Advocacy & Engagement at Sandy Hook Promise.
We dig into campaign strategy fundamentals, what it really takes to move decision-makers, why preparation and storytelling matter so much, and how to keep people engaged even through long, hard fights (looking at you, Inflation Reduction Act!). Plus, Melissa shares the best piece of advice she ever got and why self-care matters for campaigners.

Sandy Hook Promise: https://www.sandyhookpromise.org/

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Environmentalist, strategist and leader Mark Magaña joins The Campaign Strategist to talk about the need for long-term vision and investments in growing progressive political power, how to think like a White House staffer when asking them for help, and his approach to building up the infrastructure of the movement. Mark is the Founding President & CEO of GreenLatinos, a co-founder of the America the Beautiful for All Coalition, and serves on the boards of the League of Conservation Voters, Green 2.0, and the Children’s Environmental Health Network.

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Friend and colleague George Rakis joins The Campaign Strategist today as we talk about his role leading the Climate Action Campaign from 2011 - 2018, which resulted in the first national carbon standards ever to be promulgated in the U.S. That's where I got to know George, from recommending him to run the campaign to my boss at NRDC to my role as senior advisor to the campaign. George came from a long electoral career which included running various Congressional and statewide campaigns, to senior roles in the Michigan Democratic Party and the Democratic National Committee. George brought his electoral experience and his curiousity to one of the biggest challenges in politics: notching a win on climate policy.

Find George here: https://www.linkedin.com/in/george-rakis-vote/

About The Campaign Strategist:
The podcast is produced by host Pete Altman's Prismatic Strategies, a consulting firm providing clients a spectrum of strategic and innovative campaign solutions. 

Find and subscribe to the pod here:
https://open.spotify.com/show/59uQ3geyMCz6RfPTgYs26l
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https://podcasts.apple.com/us/podcast/the-campaign-strategist/id1787457171
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Podcast home: TCSPod.com
Contact The Campaign Strategist: Contact@PrismaticStrategiesLLC.com
Message us on LinkedIn (https://www.linkedin.com/company/prismatic-strategies-llc/?viewAsMember=true)
Reach us on Bluesky social at: https://bsky.app/profile/campaignstrategist.bsky.social 
The Campaign Strategist is produced by Prismatic Strategies, LLC (https://www.prismaticstrategiesllc.com/). 
Hosted by Pete Altman. Music by Andrea Perry (https://andreaperry.tv/) and Pete Altman. Edited by Abby Altman.

Check out Pete's Medium blog (https://medium.com/@PeteAltman)

Thanks for listening!

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