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Is Your Wholesale Business Actually Profitable? | Episode 11819 Aug 202600:41:24

You look really successful on the outside. Your bank account says something else.


If revenue keeps climbing but profit feels like it's standing still, this episode is your next step. 


So many wholesale brands miscalculate their profitability, and it's not because you're bad at math. It's because most founders stop at product level margin instead of looking at the real cost of fulfilling every wholesale order.


In this chat, I'm breaking down the full profitability formula, the three profitability traps I see over and over inside my client work, and exactly how to diagnose (and fix) a margin problem without panicking or slashing your prices overnight.


WHAT YOU'LL LEARN:


- Why "my product margin is 80%" doesn't actually tell you if you're profitable

- The full formula for calculating your real profit per wholesale order, not just gross margin

- Every hidden cost quietly eating your margin that you're probably not tracking

- The story behind my most profitable looking holiday season that almost broke me

- The 3 profitability traps I see constantly with wholesale brands

- Why your opening order minimum might be costing you money

- How having too many SKUs hurts your bottom line, even when customers love the variety

- The right way to think about raising your wholesale pricing without losing accounts

- A simple framework for diagnosing exactly where your margin is leaking


Enjoy the chat!


Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop (updated with brand new content for 2026), where I'm walking you through exactly how top performing brands set up their entire Faire presence, page, pricing, buyer outreach, and email automations, all on top of the profitability foundation from this episode.


Reserve Your Free Seat HERE

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What Faire Summer Market 2026 Really Means For Your Q4 | Episode 11705 Aug 202600:38:17

Faire Summer Market wrapped a few weeks ago. I have some thoughts.


I spent days during and after market scraping Reddit, Threads, Instagram, and Facebook groups, plus polling my own Back Pocket members, to find out what actually happened underneath the highlight reels.


No matter what your market looked like, it doesn't decide whether you can run a successful wholesale business. In this episode, I'm digging into what happened at Faire Summer Market July 2026, the pattern I saw between brands who prepped early and brands who showed up last minute, and why repeat retailers carried more of this market than new ones. 


Then we get into the tactical tweaks retailers are talking about right now (your direct link, your photography, your email strategy) before closing with the mindset shift you need heading into Q4.


WHAT YOU'LL LEARN:

- Why the brands that started prepping six to eight weeks out had noticeably different markets than the ones who showed up cold


- The pattern behind this year's market: more repeat retailers, fewer new ones, and what that says about where buyers' heads are at right now


- A stat from Faire's own Q2 2026 report that should give you confidence about independent retail (brick and mortar is actually outpacing online)


- Why retailers are buying tighter, more often, and closer to their actual need, and what that means for how you pitch


- The direct link mistake that's costing brands their margin, straight from what buyers are saying


- Where AI generated photography is helping brands, and where it's costing them the sale


- Why your Faire email campaigns are getting buried during market, and the automation fix that doesn't touch your weekly send limit


- The mindset shift to make before Q4 so you stop tying your worth to your order count


Enjoy the chat!



REFERENCED IN THIS EPISODE:

Faire’s Q2’26 Independent Retail Report

Episode 102: Interview With Faire CRO Jennifer Burke

Episode 113: How To Use Faire Email Automations To Grow Wholesale Sales

Grab the FREE Faire Email Automations Guide


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Your Perfectionism Is Costing You | Episode 11622 Jul 202600:24:15

This one came out of putting my daughter down for her first nap of the day and realizing I'd been putting off recording this episode.


Not because I didn't have anything to say. Because some part of me needed everything to look a certain way before I could say it. Five months into motherhood, I don't have that luxury anymore, and it tapped me into something I thought I'd already worked through.


I always knew what perfectionism looked like at the big picture level: the polished business, the huge revenue number. What I missed was the smaller layer underneath, running my workflows, my content, my own business, without me even clocking it.


This episode is about finding that layer in your business too.



WHAT YOU'LL LEARN


- Why perfectionism almost never shows up as just one layer

- The sneaky way "I need the workflow figured out first" is actually perfectionism in disguise

- How to catch the moment you've become the bottleneck in your own business

- The "rising water level" metaphor for what scaling actually feels like

- What "done is better than perfect" actually means (it does not mean rushed or sloppy)

- How a season of life forces a new definition of "enough," and why that's not a bad thing

- One question to ask about what you've been sitting on until it's "ready"

- What the "high views, low orders" combo is really telling you about a product listing

- How to pull your order summary and build a personalized VIP outreach list before market opens

- The three retailer groups worth your attention right now and exactly how to reach each one

- How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What Your Faire Analytics Are Actually Telling You | Episode 11508 Jul 202600:32:15

Your Faire analytics are sitting right at your finger tips… and most brands are barely glancing at them before one of the biggest traffic windows of the year hits.


This episode is your pre-market analytics audit. Not a data-nerd deep dive, not a spreadsheet lecture. Just four specific areas inside your Faire analytics dashboard that can tell you exactly where to focus your energy before the Faire Summer Market opens — and what to do about it.


We're in the final stretch before market kicks off, and buyers are already building their carts.


The question is whether your brand is ready for the traffic surge that's coming. I'm breaking down four analytics you already have access to right now, what each one is telling you, and the single action to take with each one so you go into market week with intention instead of guesswork.



WHAT YOU'LL LEARN


- What buyers are actually doing on Faire in the two weeks before market opens

- Why retailers can save and favorite your products without you ever knowing — and what you CAN see instead

- The #1 sign your Faire page has a discoverability problem and how to fix it before market traffic spikes

- How to use your product-level analytics to lead with your proven performers (not just your personal favorites)

- The stat directly from Faire on how much adding new products boosts your ranking — and why you need to pump the brakes on that advice

- Why a low conversion rate right now becomes a much bigger problem during market week

- What the "high views, low orders" combo is really telling you about a product listing

- How to pull your order summary and build a personalized VIP outreach list before market opens

- The three retailer groups worth your attention right now and exactly how to reach each one

- How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business


RESOURCES MENTIONED


- Read the full blog article on The Buyerside Blog HERE

- Episode 114 | Faire Buyer Archetypes: Listen on Apple | Listen on Spotify

- Episode 113 | Faire Email Automations: Listen on Apple | Listen on Spotify

- Faire Market Prep Planner (Free resource!): HERE 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

4 Wholesale Buyer Types (& How to Win Each One) | Episode 11422 Jun 202600:31:34

If your wholesale strategy revolves around one type of buyer, you're leaving real money on the table. And the frustrating part? You probably don't even know it.


Most brand founders are pitching, optimizing, and pricing for one buyer in their head… usually the independent boutique owner. But there are four distinct buyer archetypes showing up on across the wholesale landscape, and each one buys completely differently.


In this episode, I'm breaking down a framework I use to look at the entire wholesale buyer landscape — not just Faire, but your entire wholesale strategy.


I'm walking you through four buyer archetypes and covering their psychology, buying behavior, what they need from you, and how to speak to each one. Whether you're optimizing your Faire page, writing pitch emails, or setting your minimums, this framework will completely change how you think about your strategy.


WHAT YOU'LL LEARN


- Why picturing only one type of buyer is costing you accounts and reorders you don't even know you're missing

- The two axes that define every wholesale buyer — and why understanding both changes everything

- What a Discovery Buyer needs to feel safe enough to place their first order with you (hint: it's not just low minimums)

- Why the Curating Buyer is probably who you've been pitching all along — and what actually makes them come back

- The surprising buyer type that reorders constantly, requires almost zero ongoing effort, and most brands completely ignore

- What an Account Buyer is looking for that has nothing to do with your product — and why you'll lose them before the conversation even starts if you miss it

- What Faire's new "business use" buyer category and Faire Plus pilot program mean for your wholesale opportunity right now

- How to audit your own Faire page and pitch strategy to see which archetypes you're actually speaking to — versus which ones you're accidentally turning away


RESOURCES MENTIONED

>Unlocking Faire Private Podcast: https://kristinfishercoaching.com/unlockingfaire


>Buyerside Pitch Kit: https://kristinfishercoaching.com/pitchkit


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

How to Use Faire Email Automations to Grow Wholesale Sales | Episode 11308 Jun 202600:43:01

There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on.


In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week.


I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about. 


WHAT YOU'LL LEARN:


- What Faire email automations are and exactly where to find them in your portal

- Why these automations are completely separate from your campaign send limits (yes, really)

- The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you

- The 4 automations to prioritize before Summer Market opens

- Why automated emails convert at a dramatically higher rate than broadcast campaigns

- How to write your automation copy so it actually sounds like you and converts


RESOURCES MENTIONED:

> Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you)


> Grab the free Market Prep Planner: kristinfishercoaching.com/marketplanner


> Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram


> Listen to Episode 90 for your 3-step summer market framework:

Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265

Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6Q

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The Real Reason Great Product Brands Plateau | Episode 11225 May 202600:51:08

You already have the strategy. So why aren't you using it?


That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.


This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.


WHAT YOU'LL HEAR:

- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)

- The real reason you keep buying courses and never finishing (or implementing) them

- How your subconscious brain is running a protection program that keeps you exactly where you are

- The difference between a strategy gap and a belief gap - and why only one can be solved with information

- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months

- Three questions to ask yourself right now that will reveal what you're truly avoiding

- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more

- Why subconscious reprogramming (not another course) is what actually breaks the cycle

- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work


RESOURCES MENTIONED:

- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here!


- Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here 


- Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)

Listen on Apple

Listen on Spotify

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The One Mindset Shift Blocking Your Next-Level Growth | Episode 11111 May 202600:30:59

Sit with this: Are you leading for the business you have right now... or the one you're building?


If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.


We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business. 


I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.


Here’s what you’ll learn in this episode:

  • What it means to lead from your future self instead of your current stuck version
  • How your subconscious could be keeping you in protection mode (and how to break the cycle)
  • The sneaky ways fear shows up in product decisions, pricing, and hiring
  • A real-life example of how one client increased her profit by letting go of “just okay” products
  • 10+ signs you’re leading from the wrong mindset—and how to shift
  • What future-you actually does differently day-to-day
  • The #1 question to ask before every business decision moving forward


Ready to make this kind of change in your own business?

Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy.

https://kristinfishercoaching.com/rewiredretail



Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:

https://www.instagram.com/kristinfishercoaching

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Is Your Product Biz Running The Show? Take Your Power Back. | Episode 11027 Apr 202600:37:17

Your Business Is Not the Boss of You (But It Might Be Acting Like It)


Have you ever looked up and realized, “Wait... how the hell did my business start running me?”


This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.


This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.


Inside this episode, you’ll learn:

  • Why hustle culture is still running your subconscious—even if you think you’ve “moved on”
  • What subconscious programming has to do with your burnout (and how to rewire it)
  • The beliefs that are silently sabotaging your growth
  • What it really means to step into your role as the leader of your business
  • The power of creating white space in your calendar (and life)
  • Why your version of success must be defined by you (and no one else)


Resources Mentioned in this episode:


Enjoy the chat! 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Two Levers to Boost Your E-Commerce Sales | Episode 10913 Apr 202600:23:13

E-commerce sales feeling stuck?


You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.


In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. 


I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.


You'll Learn:

  • The 2 key levers that actually drive e-commerce revenue
  • What most brands are getting wrong about blog traffic and conversion
  • The pop-up and email sequence strategy that finally started converting cold traffic
  • How to create sticky, bingeable blog content that builds trust and drives revenue
  • Why meeting your customer where they are is the name of the game to optimize your efforts


Mentioned in this Episode:


Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE


Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE



RESOURCE RECOMMENDATIONS:

Need help with your Email Automations? Check out Email Badassery HERE


Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE


Feeling lost with Pinterest?

Check out The Pinterest Marketing Toolkit HERE


Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE. 


**Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Navigating Overseas Sourcing: A Chat with Rebecca Woolbright | Episode 10830 Mar 202600:46:03

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright.


For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout.


This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business.


In this episode, we cover:

  • How Rebecca built her brand from a nap-time side hustle to a thriving business
  • Lessons from 10 years of manufacturing and product development
  • What most people miss when sourcing overseas (and how to avoid it)
  • How tariffs and global changes are impacting small product-based businesses
  • The mindset of launching a new product (and even an app) from scratch
  • The importance of letting yourself be a scrappy beginner again and again


Whether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start.


Enjoy the chat! 


CONNECT WITH REBECCA:

Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com  

Manufacture Awesome: https://www.manufactureawesome.com/


Connect on Instagram:

@rebecca_jane_woolbright

@manufacturer_awesome


CHECK OUT REBECCA’S COURSES & RESOURCES:

Manufacture Awesome

Mini Course to Use Streak for your Wholesale CRM: Automate & Scale

Map out your product launches: Launch Line App

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

[REPLAY] How to Edit Your Line Like a Retail Buyer | Episode 10716 Mar 202600:33:19

An absolute must-listen if you’re serious about scaling your product business profitably.


While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion.


When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers.


In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product.


We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers.


If you’ve ever:

  • Felt overwhelmed by how many products you carry
  • Struggled to let go of a once-beloved bestseller
  • Wondered why sales feel stagnant despite adding more SKUs
  • Or felt stuck between creativity and profitability


This episode will give you the framework and the confidence that you need to edit with intention.


In this episode, we cover:
  • Why editing is one of the most important buyer skills you can learn
  • How emotion sneaks into product decisions (and how to remove it)
  • Why fewer choices often lead to higher conversion
  • The 80/20 rule and how it applies to your product line
  • How to identify “dead weight” SKUs in your assortment
  • Why bestsellers sometimes need to replace—not sit next to—older products
  • How edited collections improve profit, clarity, and buyer confidence
  • When more SKUs make sense (and when they absolutely don’t)


Enjoy the chat! 


FREE RESOURCE FOR YOU!

Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business). 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

[REPLAY] Fine-Tuning Your Collections: What (& When) to Launch | Episode 10602 Mar 202600:32:44

I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time.


This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy! 


If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you.


We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel.


Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand.


Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator.


What you’ll learn in this episode:

  • Exactly how many collections you need per year
  • The ideal timing for your major and mini product drops
  • How to balance launch energy to avoid burnout
  • What wholesale buyers and retailers actually want from your newness
  • How to evaluate whether your product ideas are adding real value
  • 5 questions to ask before adding a new product to your line
  • Why bestsellers deserve a second (and third) spotlight
  • What needs to go away before you bring something new in


Enjoy the chat! 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

[Replay] Turn Trade Show Season into Your Growth Season | Episode 10519 Jan 202600:32:38

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it.


Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year.


In this episode, I’m diving into:

  • How to follow up with buyers after a trade show (and the #1 mistake most brands make)
  • Creative ways to stay on buyers’ radars - even if you’re not at the show
  • A simple way for buyers to maximize their open-to-buy budget and avoid overbuying
  • How to use trade show season as an opportunity for connection—not just transactions


Whether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you.


Mentioned in this episode:

→ Want more pitch strategy? Grab the Buyerside Pitch Kit HERE


Let’s turn trade show season into growth season!

Enjoy the chat. 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The 4 Biggest Wholesale Pitching Mistakes (& How to Fix Them) | Episode 10405 Jan 202600:26:22

This Might Be Why Your Wholesale Pitches Aren’t Converting…


Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them.


With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting.


In today’s chat, I’m sharing:

  • The biggest mistakes I see brands making in their pitches
  • What to do instead to actually get a buyer's attention
  • How to tailor your pitch (without rewriting it from scratch every time)
  • Why NOT following up is killing your wholesale strategy
  • And a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies.


Let’s make your pitching process faster, better, and way more effective.


Here’s what you’ll learn in this episode:

  • Why buyers can spot a copy/paste template a mile away
  • How to stop making your pitch all about you
  • The structure that makes your pitch skimmable and clear
  • How many follow-ups you actually need to be sending
  • The biggest mindset shift you need to pitch like a pro
  • How to know when to let a dream retailer go (yep, really)


Mentioned Resources:


Enjoy the chat! 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The Energy Edit: How Doing Less Will Grow Your Product Biz Faster | Episode 10322 Dec 202500:26:25

You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried.


Let’s fix that.


In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing.


You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity.


This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want.


Let’s dive in.


✨ What You’ll Learn:
  • Why January energy can trick you into overcommitting
  • The 3 questions I always ask myself before setting business goals
  • How to factor your real life (yes, the messy parts) into your strategic plan
  • What to do before you set revenue targets
  • Why less is more when it comes to your 2026 strategy
  • How to make your plan feel good—not like a pressure cooker


Resources mentioned in this episode:
  • The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshop
  • Optional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!
  • Already purchased the Goal Setting Workshop? Check your email for the invite link!


Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Behind the Scenes at Faire: Visibility, Retailer Trends & AI with Faire CRO Jennifer Burke | Episode 10208 Dec 202500:51:33

If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for.


Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both.


We’re talking:

  • What’s actually working on Faire right now
  • How AI is changing the platform (and what it means for visibility)
  • How to prepare for Winter Market
  • How to build trust through fulfillment, reviews, and performance
  • Why Faire is betting big on tools that help both sides of the marketplace win


This is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today.


Resources mentioned:

  • Download the 6-Week Faire Market Planner: www.kristinfishercoaching.com/fairemarketplanner
  • Watch the Free Faire Success Blueprint Workshop: www.kristinfishercoaching.com/faireblueprint
  • Join the Faire Bootcamp: www.kristinfishercoaching.com/bootcamp


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

How to Prep for Your Major Retail Buyer Meeting | Episode 10124 Nov 202500:37:06

You got in. Now what?

Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops).


We’ll cover:

  • The mindset you have to adopt with big buyers
  • How to think like a buyer (so you speak their language)
  • What happens behind the scenes after your first pitch
  • The metrics, terms & lingo that'll make you look legit
  • How to lead the conversation to the data, not just your brand story
  • Why follow-up is non-negotiable (and how to do it well)


Whether this is your first major retail conversation or your tenth, you’ll walk away feeling confident, clear, and ready to show up differently.


Resources mentioned:

Download the FREE Retail Industry Terms & Formulas Cheat Sheet HERE 

COMING SOON for PRE-SALE during the Cyber Week Promo: Wholesale Pitch Playbook


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

You’re at 6+ Figures - So Why Does It Still Feel Scrappy? | Episode 10010 Nov 202500:32:34

We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode:


1) We’ve officially hit the 100th episode of The Buyerside Chat

2) And… The Buyerside Chat is now officially Trademarked! 


This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes honesty, and now… deeper leadership and mindset work to help you grow.


Inside today’s episode, we’re talking about what it means to lead your business differently as you grow and scale. 


I’m sharing how real leadership comes from YOU - not more to-do lists, content, or courses, but from how you’re showing up, regulating your nervous system, and holding space for the version of your business you actually want. And what’s really blocking you from stepping into that next level of leadership.


Whether you're in a season of quicksand or craving that early-days energy again, this episode will help you reconnect with the CEO version of you that your business needs.


What you’ll hear:
  • Why the biggest breakthroughs don’t come from new strategies, but from how you lead yourself
  • How to realign your vision, especially when growth starts to feel heavy instead of exciting
  • The common turning point most founders hit around year 5 (and how to navigate it with less chaos)
  • How to recognize when your business is asking you to evolve and how to respond
  • What the “calm in the storm” version of leadership actually looks like


And at the end I drop some BIG NEWS: A sneak peek at what’s launching on Dec 1 (psst: it’s not a course…)


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Your Q4 Holiday Profit Plan: Focus, Flexibility & Less Hustle | Episode 9927 Oct 202500:38:46

Let’s talk about how NOT to burn yourself to a crisp this Q4.


If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.


In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.


I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.


Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.


Here’s what we’re diving into:

  • Why Q4 magnifies what’s working (and what’s not)
  • The biggest mindset shift I want you to make this season
  • How to audit your promos and marketing to align with what’s actually selling
  • What metrics you need to track post-Cyber Monday (and why!)
  • Tactical tips to protect your energy AND boost your revenue
  • What wholesale buyers are doing right now—and how you can support them
  • Why doing less but better is the vibe for the rest of the year


Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

A Brand Chat with Amita Nair of Ami Creative | Episode 9813 Oct 202500:46:01

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown. 


In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.


From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales.


This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.


Let’s dive in.


What you’ll learn:
  • How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voice
  • Why mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked better
  • The mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)
  • How she evaluates what products to keep, cut, or pivot based on performance and gut instinct
  • The truth about sourcing both domestically and internationally (and how tariffs are forcing change)
  • Why transitioning to a fulfillment center is changing the game for her business
  • The balance between creative spark and the business “grind”


ABOUT AMITA NAIR:

Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian.


Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.


Resources & Links:

Shop: www.shopamicreative.com

Portfolio: www.amitanairportfolio.com

Connect on IG! @amitanair


Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

From Burnout to Alignment: My Year of Growth (& a big secret!) | Episode 9729 Sep 202500:42:28

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.


This is not an episode about “burn it all down.”

It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust.


I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.”


If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you.


What you’ll learn in this episode:

  • Why overthinking is a giant time-suck (and how to stop doing it)
  • The truth about fear, and how it builds self-trust
  • How simplifying can actually amplify your impact and your success
  • Why success doesn’t have to feel like a constant grind (and how we can stop thinking that “hard work = success”)
  • How alignment actually fuels growth
  • That grief + gratitude can co-exist - and why it’s okay to mourn a good decision
  • The life-changing power of choosing your next chapter on purpose


Mentioned in this episode:

  • 2024 Episodes going behind the scenes on WHY I closed my own product based business:
  • Episode 70
  • Episode 71


Private Mentorship is VERY limited (listen to the end of the episode to hear why!)

If you’re ready to get support inside your own next-level growth season:

→ Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first.

→ Or DM me at @kristinfishercoaching to chat and see what is the right fit for you!



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The Hidden Risks Hurting Your Product Biz | Episode 9615 Sep 202500:40:10

One missed forecast. One overstocked SKU. One supplier delay.

How much risk is really accounted for in your retail business strategy?


In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.


Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos.


In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it.


What you’ll hear:

  • The biggest risk hiding in plain sight in your business
  • How to remove emotion and think like a corporate buyer
  • My favorite “on order” strategy to protect your cash flow and profitability
  • What to do if one customer or supplier holds too much power
  • Signs you need to reduce your next buy (and how to pivot)
  • The #1 mindset shift that separates thriving brands from struggling ones


Mentioned in this chat:

Goal Setting Workshop

This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

How to Validate New Product Ideas Without Inventory Overload [REPLAY] | Episode 9502 Sep 202500:29:00

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?


This happens to even the most seasoned brands - and yes, even in big box retail.

But the good news?


There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.


This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape.


Let’s talk about how to test new product ideas in a low-risk, high-reward way.


Inside this episode of The Buyerside Chat, you’ll learn:

  • How to identify “white space” opportunities in your current product assortment
  • What your sales data is really telling you, and how to pair it with trend insights,
  • A proven framework to test and validate new product ideas without overbuying
  • What to do next when you spot a potential best-seller (hint: don’t wait a year to act)


Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk.


Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

From Capital Murder to Custom Rhinestone Suits: A Chat with Miranda Deaton of Velvet Outlaw | Episode 9418 Aug 202500:39:49

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.


Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.


We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.


This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.


Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.


What You’ll Hear:
  • How Miranda went from the courtroom to custom fashion design
  • The burnout that forced her to make a bold life change
  • Why listening to your intuition matters more than revenue goals
  • How she accidentally launched a successful pet accessory biz (and what happened next)
  • The expensive (and relatable) lessons she learned through wholesale
  • Why it’s okay to stop—even when something is going well
  • How she’s redefining success in year three of business


ABOUT VELVET OUTLAW:

Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!


Resources & Links


Enjoy the chat!



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Overcoming Fear of Success: Why You Might Be Holding Back | Episode 9304 Aug 202500:28:30

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?


In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.


We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off?


Today, we’re exploring the mindset shift that changes everything:


- Taking radical responsibility without shame

- Spotting subconscious fear of success sabotaging your goals

- Why stepping up your game isn’t always easy, but it’s worth it

- Real strategies to face what you're avoiding, without burning out


Pull up a chair, let’s unpack this together.

Enjoy the chat!


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The Mindset Shift To Redefine Success (for YOU) | Episode 9221 Jul 202500:37:36

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?


This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.


In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right.


We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around.


Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled.


Here’s what you’ll take away from this episode:

- Why “goal haze” happens mid-year and how to break through it

- How to redefine success based on your current season - not past expectations

- The difference between chasing shiny objects vs. following your intuition

- Journal prompts to reset your focus and get real about what’s working (and what’s not)

- How to set aligned, achievable goals for the rest of the year

- The importance of leaving space for the unexpected (hello dream opportunities!)


Mentioned in this episode:

The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop


Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way.


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Leveraging YouTube to Grow Your E-commerce Brand | Episode 9107 Jul 202500:42:25

YouTube feels...intimidating, right?


It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?


This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase.

We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.


Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.


And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth. 


In this episode, we talk about:
  • Why YouTube is an untapped goldmine for product-based businesses
  • How to humanize your brand and bring storytelling into your content
  • The secret to making content once and repurposing it everywhere
  • What YouTube’s algorithm actually favors (hint: it’s not perfection!)
  • How to plan and structure videos so they’re engaging and evergreen
  • Why creating a personal brand doesn’t mean being “the face” of your biz


ABOUT STEPHANIE:

Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. 


Resources & Links


Enjoy the chat!



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

[REPLAY] ONE Thing You Should Focus On Now To Prep for Faire Market | Episode 9023 Jun 202500:32:56

So here’s the deal.

This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.


With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.


The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.


Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.


What you’ll learn:

  • Why shiny-object syndrome is killing your momentum
  • The #1 strategy I recommend leading into Faire Summer Market
  • What nurturing buyers actually looks like in 2025
  • How to balance business growth with summer living
  • The right way to pitch (hint: it's not your first message)
  • A smarter, more human approach to buyer outreach


Resources To Support You:


  • Watch the FREE Faire Success Blueprint Workshop HERE


  • Prep for the next Faire Market with the FREE Faire Market Prep Planner. Download it HERE


  • Get inside the Faire Bootcamp Self-Study to get your brand market ready. Join HERE


  • Find out exactly what your buyers are looking for on Faire. Listen to the FREE Unlocking Faire Private Podcast HERE



Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Your No-Stress Game Plan for Faire Market Success09 Jun 202500:25:18

GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketplanner


Faire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress. 


In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make your Faire Market strategy more profitable and actually doable.


And yep—there’s a free six-week Market Prep Planner waiting for you that pairs perfectly with everything we talk about.


Here’s what you’ll walk away with:

  • How to reflect on past market data to avoid burnout and boost your results
  • The exact things to evaluate (your products, process, and energy!)
  • Why defining success upfront makes all the difference
  • Visibility + outreach strategies to get more retailers BEFORE market week starts
  • Why optimizing your Faire shop now is critical for conversions later
  • A better way to prioritize (so you’re not trying to do everything at once)


Get your FREE Market Prep Planner:

https://kristinfishercoaching.com/market-prep-planner


This 6-week planner includes checklists, prompts, and a full week-by-week strategy to streamline your prep and simplify your decision-making. It’s the exact resource I give my VIP Bootcamp crew—now available to YOU.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes26 May 202500:41:48

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?


For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.


In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.


If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.


We chat about:
  • How Rebekah went from wedding photographer to fashion founder to gift box curator
  • Why listening to the market & your customers (not just your passion) is key to business success
  • The emotional challenge of pivoting a business you’ve poured years into
  • How to build a strong partnership that actually works 
  • The exact criteria they use to source products and choose brands for their boxes
  • Why brand storytelling, packaging, and communication are everything when pitching to a gift box company
  • How small brands can land their product in gift boxes


If you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.


👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!


Connect with Dare Gift Boxes:


Enjoy the chat!



ABOUT REBEKAH & COLLEEN:  


Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy.


Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Buyer Hotline! AMA: Collections, Buyer Pitches & Sales Reps12 May 202500:31:34

Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?!

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Introducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.


If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight to your earbuds - but product based business edition. 


I opened up the line to you - my Buyer Insiders - and you delivered some amazing voice questions. I’m answering them LIVE on the podcast today, covering:


  • How to actually build a strategic product collection (beyond just throwing products on Faire)
  • How to confidently make the ask with retailers (without feeling like an awkward sales robot)
  • And... should you work with a sales rep? How do you even know if it's the right time?


This episode is packed with actionable advice because you deserve wholesale strategies that actually move the needle - without the guesswork or burnout.

So let's dive into the very first Buyer Hotline!


What you'll learn:

  • Why curation and "reason for being" matters more than ever when launching a product collection
  • A simple DM script to pitch retailers without feeling salesy
  • How to vet a sales rep (and why a bad one could mess with your brand reputation)
  • Why "failed" promotions or ideas might just be the best thing for your business growth
  • How to plan your next product collection strategically, not emotionally


Episodes referenced:


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

How Storytelling Turned a Southern Family Recipe Into a Thriving Brand28 Apr 202500:49:46

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.


In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.


This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.


We chat about:
  • How MK transitioned from corporate retail to entrepreneurship and never looked back
  • The power of storytelling in building a strong product brand
  • How testing products at a farmer’s market led to a thriving wholesale business
  • The mindset shifts that helped her push through fear and scale with confidence
  • The game-changing strategies she learned in the Faire Bootcamp that led to a 47% increase in wholesale sales


ABOUT MK:  


With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.

Today, MK’s artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.

Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!



Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com


Resources & Links


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

3 Things The Best Faire Pages Have in Common14 Apr 202500:14:01

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint 


The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them.


As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I’m breaking them down for you so you can start seeing results—fast.


Inside this episode, we’re talking about:

  • The #1 mistake that’s costing you Faire sales (and how to fix it)
  • Why your imagery matters way more than you think—and exactly what to focus on
  • Pricing and MOQs: how to set them strategically so buyers take you seriously
  • The secret to optimized product listings that don’t just inform buyers—but sell to them


Whether you’re just getting started on Faire or your shop has been sitting stagnant for months, these simple changes can make a massive impact on your visibility, conversions, and actual sales.


Plus, if you want to go deeper into the exact blueprint for success on Faire, be sure to check out my FREE Faire Success Blueprint Workshop (link below).


Enjoy the chat!


✨ Register for the FREE Faire Success Blueprint Workshop HERE: https://kristinfishercoaching.com/faireblueprint 



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Wholesale MOQ Red Flags That Are Costing You31 Mar 202500:31:32

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.


In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. 

I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order.


In this chat, we’re diving into:

- The biggest mistakes brands make when setting their MOQs (and why they’re costing you money)

- How wholesale buyers really think about minimum order requirements

- The psychology behind pricing and perceived value in retail

- Why a higher MOQ actually attracts better wholesale buyers

- The right way to set both your opening order and reorder minimums for maximum profit

- How to confidently increase your MOQs without scaring buyers away


If you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The 5-Step Quarterly Business Audit You Need to Be Doing17 Mar 202500:28:47

The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long.


I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it.


In this episode, we’re diving into:


> The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing.

> Why forecasting (not goal-setting) is the real secret to growth

> How to spot product trends early (before you get stuck with inventory no one wants)

> The #1 marketing question you should be asking yourself regularly

> The easiest way to identify operational bottlenecks before they drain your time & money


And yes, we’re also talking about physically cleaning up your business—because a cluttered space = a cluttered mind.


Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let’s do this!


Mentioned in This Episode:

Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business.


Let’s connect! Get extra insights, tips, and resources when you join my email list. Sign up here.


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Boost Your Profit: Understanding Product Life Cycles | Episode 8203 Mar 202500:23:45

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.


In this episode, you’ll hear:

  • What the Product Lifecycle is and why it matters for your business
  • The common mistakes brands make with their SKUs and collections
  • The three lifecycle buckets and how to apply them to your business
  • Tips on curating and editing your product assortment effectively using the Product Lifecycle strategy
  • How to leverage the product life cycle for better inventory planning, cost savings, and marketing strategies


We’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions.


Enjoy the chat!


RESOURCES:

Listen to Episode 81: Your Product Launches: When and How Much?! 



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Fine-Tuning Your Collections: What (& When) to Launch | Episode 8117 Feb 202500:31:37

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?


With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. 


In this episode, you’ll learn about:

  • How to determine the ideal number of product launches for your brand 
  • Timing strategies for delivering your product collections 
  • Key insights into what your buyers truly need from you
  • Four questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)


This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. 


Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 8003 Feb 202500:47:33

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:


  • The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibility
  • Tips for utilizing text overlays on Pinterest to help the algorithm identify your audience
  • The role of different marketing channels in discovery and customer engagement
  • Strategies for repurposing content across platforms
  • The importance of sustainable marketing strategies that don’t require constant hands-on involvement


Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! 


Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.

Enjoy the chat!


ABOUT MEAGAN: 

Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.


CONNECT WITH MEAGAN: 

Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher

Join the FREE Pinterest Challenge HERE

Download the FREE Resource: Pinterest Image Guide


**Please note that Kristin may receive commission from the above referral links.



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

TikTok & Beyond: Diversifying Your Content Strategy with Sarah Weiss | Episode 7920 Jan 202500:40:51

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. 

In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. 


In this episode, you’ll hear:

  • Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.
  • The power of storytelling and how transparency can build strong customer connections and loyalty.
  • The potential of live shopping on TikTok to create personal connections and boost sales.
  • Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.
  • How product-based businesses can capitalize on the advantage of building email lists.
  • Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list.


Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss!

Enjoy the chat!


ABOUT SARAH: 

Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it!

When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!


CONNECT WITH SARAH:

https://onbrandbysarah.com/

https://www.instagram.com/onbrandbysarah

Https://www.tiktok.com/@onbrandbysarah

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Strategic Goal Setting Tips for Your Best Year Yet in 2025 | Episode 7806 Jan 202500:20:58

GRAB THE GOAL SETTING WORKSHOP >> HERE!


Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business. 


Inside this episode, you’ll hear: 

  • The importance of hindsighting your business (and how it will save you time and make smarter decisions!)
  • How to evaluate whitespace opportunities in your product based business
  • What it means to look a channel selling in your business
  • And how this information helps you to prioritize and allocate your time effectively


Plus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year.

This is your year to

  • get clarity on what will really move the needle in your business
  • prioritize your life just as much as your business goals
  • Set next level, achievable goals that will drive more PROFIT in your biz (without burnout)


To get instant access to the workshop, sign up here: https://kristinfishercoaching.com/goalsettingworkshop

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Holding Space For All Of Your Feels | Episode 7716 Dec 202400:22:31

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most. 

Disclosure: she did give me permission to share this message!


Inside this episode, you will hear:

  • The importance holding space for all of your feelings
  • Permission to let yourself release guilt around success when life is challenging
  • Managing seasons of life 
  • Practicing gratitude without falling into the trap of toxic positivity 
  • And finding joy during the holidays when things may not be going to plan

Enjoy the chat!


DoGood Candles Instagram Post referenced in this episode can be found HERE

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Behind the Brand: The Power of Niching Down + Perseverance with Sarah Hart of Simply Curated | Episode 7602 Dec 202401:30:10

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator. 


You’ll hear:

  • The evolution of Sarah’s entrepreneurial ventures, from curated vintage to candles to food content creator
  • How Sarah utilizes social media platforms like Instagram, TikTok, and YouTube to expand her brand presence and her plans to dive into long-form content creation.
  • Insightful advice on understanding market strategies, product suitability, and the value of small but reliable retail partnerships over larger, inconsistent ones.
  • The importance of transparency and authenticity in sharing financial realities and overcoming the challenges of starting a business without a safety net.
  • Practical strategies for content creation, including how Sarah harnesses the power of algorithms and keywords to achieve viral success and engagement.
  • The personal side of entrepreneurship as Sarah shares her experiences of integrating her cooking passion into her brand and balancing multiple ventures.
  • A candid discussion on the impact of the pandemic on small businesses, highlighting the significance of financial resilience and strategic adaptability.
  • Real-world examples of successful retail partnerships and the lessons learned from both triumphs and setbacks in big retail deals.


Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart’s multifaceted career.


Enjoy the chat! Links to all the mentioned resources and Sarah’s social media platforms are available in the show notes.


Connect with Sarah!


Simply Curated

Shop!

Instagram


Hart & Co Home

Etsy

Instagram


Simply Sarah Hart

Substack

Instagram

TikTok

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Retail Strategies for Q4: What to Prioritize to Increase Sales | Episode 7518 Nov 202400:23:06

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!


Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. 


In today’s episode, we’re chatting about how you can maximize the final weeks of the year. 


You’ll hear:

  • The importance of concentrating on your best-selling products
  • How major retailers are adjusting their Black Friday strategies
  • Why you should avoid reinventing the wheel in Q4
  • Effective marketing channels and prioritizing what actually works for YOUR business
  • How to treat your VIP customers and retailers to drive more sales
  • Creative collaborations to get new eyeballs on your products


Let’s get focused and make these next few weeks count!


Enjoy the chat! 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What You Can Do Right Now To Prep for Faire Winter Market - Part 2 | Episode 7404 Nov 202400:19:36

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast


Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 


In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! 


We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. 


Enjoy the chat!


GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What You Can Do Right Now To Prep for Faire Winter Market - Part 1 | Episode 7328 Oct 202400:24:07

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast


The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 


In this first episode of the two-part series, you’ll hear

  • What your retailers are focused on during Q4 & how THEY prep for the market
  • How you can use this knowledge to your advantage
  • And one key strategy that you can implement on your Faire page right now to prep your brand for market


Enjoy the chat!



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Holiday Success on Etsy with Dylan Jaharus | Episode 7221 Oct 202400:28:33

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. 


The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! 


But how?


Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. 

You’ll hear: 

  • How to leverage etsy during peak holiday season
  • How to position your product as a gift item during gifting season
  • What successful brands on the platform are doing right now
  • Plus lessons learned in corporate ecommerce merchandising 


Give it a listen!


About Dylan:

Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.



Connect with Dylan:

Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-call

Free 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557

Instagram: https://www.instagram.com/dylanjahraus/

Website: https://dylanjahraus.com

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Lessons Learned From Closing My Business | Episode 7107 Oct 202400:30:08

Part 2 behind the why of closing my product business. 

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. 


Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. 



Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Count

https://www.youtube.com/watch?v=8-JXOnFOXQk



GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Why I Closed My Gift Shop - The Full Story | Episode 7030 Sep 202400:25:44

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this (very raw, real) episode, I share the full story behind the Why. 

How I came to the decision. 

What went into it. 


And what happens when you give yourself the permission to evolve. 


Trigger Warning: this episode discusses infertility

If you are currently in this season, know that you are not alone.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Buyer Chat! Strategies to Grow Your Wholesale Business Through Off-Price Channels with Jennifer O’Hare | Episode 6916 Sep 202400:42:42

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods?

Or wondered if that strategy is even right for your product brand?


This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! 


In this episode you’ll learn about - 

  • The power of the off-price market
  • Tips to get into off-price retailers and negotiate with the corporate buyers
  • Tips to leverage off-price brands with your inventory 
  • Plus tips from a gift buyer herself! 


Enjoy the chat! 



About Jennifer!

With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.



Connect with Jennifer:

https://www.linkedin.com/in/jennifer-o-hare-boston/

https://belleboxco.com/

https://www.instagram.com/belleboxco/

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE


Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

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