Explorez tous les épisodes du podcast The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

In this episode, I share how to conduct effective 90-day team check-ins that improve communication, boost team performance, and help you retain your best therapists. I'll walk you through how to structure these conversations, give feedback without creating defensiveness, and track progress so you can build a stronger, happier team!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] Why 90-day team check-ins matter.

[04:19] How to structure and track team check-ins.

[06:11] How to reduce defensiveness and build trust.

[09:48] Using KPIs to set clear expectations.

[12:46] How to give effective feedback.

[14:48] When to coach versus let someone go.

Mentioned in this episode:

Ready to make smarter, data-driven decisions and grow your practice in 2027? Join me for my FREE Info Session: Build Your 2027 Million Dollar Growth Plan! → https://mccancemethod.com/million-dollar-metrics-masterclass-info-session/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I share how to handle team performance issues in your group practice without immediately blaming yourself or your team. We’ll talk about how to spot whether it’s a people, leadership, or systems problem, plus simple ways to improve communication, give feedback, and build a team that makes your life easier!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:19] How one difficult team member can impact your practice culture.

[06:58] Is it a people, leadership, or systems problem?

[08:28] Improving team performance through better systems and training.

[10:36] Why clear communication makes you a better leader.

[14:42] The importance of giving consistent, timely feedback.

[17:08] How to give feedback with curiosity instead of blame.

Links From The Episode:

Kolbe - https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

Listen to Episode #49: 2 Must-Have HiringTools You Need to Grow (Part 2) - https://mccancemethod.com/episode-49/

Loom: https://www.loom.com

Mentioned in this episode:

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/siPW-_kQA0s

In this episode, I share the 4 key metrics every group practice owner should be tracking to identify where they're losing potential clients. I'll walk you through the benchmarks for each metric and how to fix the growth leaks in your practice so you can stop wasting money on marketing and start scaling smarter!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[08:00] The 4 key metrics that predict practice growth.

[14:20] How to identify where you're losing potential clients.

[19:25] How to improve your consult call show rate.

[23:50] How to increase your consult call conversions.

[30:10] The benchmarks every practice owner should track.

[34:41] Why fixing one growth leak at a time matters.

Links From The Episode:

Build Your 2027 Million Dollar Growth Plan with me in Florida → https://mccancemethod.com/product/2027-annual-planning-weekend/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Mentioned in this episode:

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I sit down with Kristie Plantinga, founder of Place Digital, to talk about why your online reputation matters more than ever for growing a therapy practice. We dive into reviews, PR, SEO, AI search, and how becoming known as the go-to expert in your community can help Google—and potential clients—trust your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:14] What online reputation means for therapists

[04:20] How reviews and peer endorsements affect Google visibility

[07:23] Why AI search matters for therapy practices

[11:47] How PR strengthens your online reputation

[14:11] How media exposure can boost SEO

[17:19] Why founder-led marketing builds authority

Links From The Episode:

More about Kristie:

Kristie Plantinga is the founder of Place Digital, a boutique marketing agency for group practices. She is also the cohost of What Your Therapist Thinks, a top-ranked mental health podcast, and Practice Marketing Insider, a podcast dedicated to exposing outdated or overblown marketing advice for therapists.

Want to Connect with Kristie?

Learn more about Kristie Plantinga and Place Digital:

https://placedigital.com/

Join the waitlist for Kristie’s book:

https://www.therapieseo.com/book

LinkedIn: https://linkedin.com/in/kristieplantinga

Instagram: @kristie_placedigital

Mentioned in this episode:

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I break down how email marketing can help you nurture leads, stay top of mind, and turn more website visitors into therapy clients. I also show you how ClinicMonk™ takes the tech and overwhelm off your plate with a done-for-you lead magnet, opt-in page, and automated email nurture sequences.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] Follow-ups vs. email marketing

[04:12] Why email marketing has a strong ROI

[07:28] How lead magnets build trust

[10:10] ClinicMonk™’s done-for-you email setup

[13:50] How lead nurture automation works

[17:06] Nurturing new and past clients

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Mentioned in this episode:

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=s_PINvadfwk

In this live coaching episode, I sit down with group practice owner Robin Naglieri to talk about scaling without becoming the bottleneck in your business. We dive into hiring and leadership systems, delegating admin tasks, improving team communication, and making your website more visible in AI search so you can grow your caseload more consistently.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:06] Hiring the right therapists for long-term growth.

[07:03] Using 90-day check-ins to improve retention.

[09:36] Delegating admin tasks and building better systems.

[15:17] Streamlining team communication with Google Chat.

[19:06] Fixing your website before increasing marketing.

[21:17] Improving your website for AI search.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/

Listen to Episode #174: Why Every Therapy Practice Needs a CRM in 2026 → https://mccancemethod.com/episode-174-why-every-therapy-practice-needs-a-crm/

Listen to ​​Episode #160: The Evolution of SEO as we Shift to Gemini → https://mccancemethod.com/episode-160-the-evolution-of-seo-as-we-shift-to-gemini/

Join my Annual Planning Weekend in Florida! https://mccancemethod.com/million-dollar-metrics-masterclass-sales-page/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7Dkg

In this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:49] The four metrics that predict practice growth.

[05:55] Why website visitors aren’t becoming inquiries.

[08:25] Where leads drop off before the consult.

[09:57] How to track consult conversion rates.

[12:25] Three questions to uncover growth bottlenecks.

[15:57] Why every practice needs a different growth plan.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/

Mentioned in this episode:

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRM

In this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:22] How ClinicMonk™ captures and follows up with leads.

[04:09] The four intake metrics to check before spending more on marketing.

[06:23] How to track where new clients are coming from.

[08:30] The difference between leads, qualified leads, and new clients.

[10:30] How to identify your best-performing Google Ads campaigns.

[12:07] Tracking ROAS, cost per client, and client lifetime value.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Mentioned in this episode:

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/YoA3HwzEhVI

In this episode, I walk you through the ClinicMonk™ practice growth dashboard and show you the metrics that can help you make smarter decisions about hiring, marketing, and expansion. I break down what your leads, booking rate, show rate, and conversion rate are really telling you so you can spot problems quickly and keep your practice growing.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:53] How to track leads and practice growth.

[04:03] Why 90-day data matters for big decisions.

[05:15] What to check when leads drop.

[10:01] How to improve your booking rate.

[12:53] Ways to increase your show rate.

[14:18] How to boost consult call conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0j7z97wzFdk

In this episode, I take you inside ClinicMonk™ and show you how its visual pipeline helps you track every inquiry from the moment it comes in. I share how you can automate follow-ups, monitor your leads and conversion rates, and quickly spot where things are getting stuck so you can make smarter marketing and intake decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:36] See how ClinicMonk™ tracks every inquiry in one visual pipeline.

[03:22] Automate follow-up for forms, missed calls, and consult bookings.

[08:09] Learn why fast follow-up is key to converting leads.

[09:45] Track which inquiries come from Google Ads.

[10:37] Identify qualified and unqualified leads.

[14:24] Spot intake and conversion bottlenecks quickly.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Google Workspace → https://referworkspace.app.goo.gl/EtJ2

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2LUtzjEVMCM?si=DjAySfkbYw9JM3Mq

In this episode, I share why I now recommend having an intake coordinator handle your therapy practice’s consult calls—and how ClinicMonk™ can make the entire process easier. I walk you through how a CRM can help you track leads, improve consult call conversions, automate follow-ups, and make sure fewer potential clients fall through the cracks.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:31] Why intake coordinators should handle consult calls.

[04:19] How better matching can improve conversions.

[06:02] How ClinicMonk™ tracks conversion rates.

[09:48] How automated follow-ups keep leads moving.

[12:27] How lead nurturing prevents lost opportunities.

[18:35] How simpler booking improves conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Admin Tasks Checklist → https://bonuscontent1.s3.us-east-2.amazonaws.com/BONUS+TMM+Admin+Tasks+Checklist+-+Admin+Task+Checklist.pdf

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wBpDGK0AnFU

In this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate follow-ups, track your marketing, improve conversion rates, and build a practice that can grow with more ease and freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:18] What a CRM is and how it differs from an EHR.

[05:15] Why Google Ads leads do not always become bookings.

[06:32] How ClinicMonk™ tracks bookings and lead sources.

[09:10] How automation reduces friction and improves booking rates.

[12:49] The key metrics tracked inside ClinicMonk™.

[17:28] Why one intake coordinator can improve conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist here for updates on the launch party→https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://amzn.to/453Gbip (US) https://amzn.to/4uuDTnf (CAD)

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/C8BajJwh3ls

In this episode, I sit down with successful group practice owners, all graduates of my program Clinic Growth Map™, to unpack the strategies, mindset shifts, and systems that helped them grow thriving practices. They share honest lessons about hiring, marketing, leadership, money, and creating a business that gives them more freedom and flexibility, along with the real-world insights they gained while building their practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[09:00] Building a therapy group practice while working full-time.

[10:45] Overcoming fears around hiring, money, and success.

[15:18] Using consistent marketing, SEO, and referrals to grow.

[28:30] Creating systems that support leadership and freedom.

[33:28] Hiring your first therapist before you feel ready.

[58:45] Improving recruitment through internships and referrals.

Links From The Episode:

Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/

The McCance Method → https://mccancemethod.com/

Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

Masterclass Ad

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover the hidden revenue leaks that could be costing your therapy practice thousands of dollars. We discuss collecting client payments, negotiating insurance rates, tightening your billing process, and why every practice owner needs to trust—but verify—their financial systems.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:49] Why uncollected payments drain practice revenue.

[05:02] How admin checklists protect cash flow.

[08:52] The cost of chasing unpaid claims.

[12:16] Why to check insurance rates before credentialing.

[15:08] Using rate data to negotiate better pay.

[18:04] How better billing workflows reduce denials.

Links From The Episode:

Get 30% off your first month with Practice Solutions. Use Code: MCCANCE30. https://www.practicesol.com/contact

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

More about Jeremy:

Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.

Want to Connect with Jeremy?

Facebook: https://www.facebook.com/Practicesol/

Instagram: https://www.instagram.com/practicesolutionsbilling

LinkedIn: https://www.linkedin.com/company/practice-solutions-llc

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I explain why every group practice needs a CRM in 2026 and how it can stop valuable inquiries from slipping through the cracks. I also share how a CRM can improve your response time, automate your follow-ups and help you understand which marketing strategies are actually bringing qualified clients into your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] CRM vs. EHR.

[03:20] Why leads get lost.

[05:07] The importance of fast follow-ups.

[06:29] Automating texts and follow-ups.

[08:35] Introducing ClinicMonk™

[16:35] Tracking qualified leads.

Links From The Episode:

Join the ClinicMonk™ waitlist →https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/qotZE89J-AY

In this episode, I sit down with Maria, CEO of Mentaya, to discuss how therapists can increase their consult conversion rate without lowering their fees. We share practical ways to confidently communicate your value, address money objections and help private-pay clients understand their out-of-network insurance benefits.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] How to handle money objections.

[04:13] Reducing sticker shock with insurance benefits.

[07:15] Communicating value instead of defending your fee.

[08:32] Avoiding negotiation after sharing your rate.

[10:09] How out-of-network reimbursements work.

[17:43] Preventing consult-call ghosting.

Links From The Episode:

Try Mentaya’s benefits checker free for 30 days using the promo code MCCANCEMETHOD:

https://www.mentaya.com/therapists/MCCANCEMETHOD?utm_source=Podcast&utm_medium=Influencer&utm_campaign=influencer_pilot_q2_2026&utm_content=nmccance_podcast_july&utm_term=x

More about Maria:

Maria is a founding team member and now CEO of Mentaya, where she helps private-practice therapists navigate out-of-network insurance billing, helping therapists build their practice without needing to take insurance. Born and raised in the Dominican Republic and a Psychology grad from Duke, she pairs deep empathy for providers with a builder's curiosity and growth mindset. Her mission: make quality mental health care easier to deliver and easier to access.

Want to Connect with Mentaya?

Website: https://www.mentaya.com/

Instagram: https://www.instagram.com/joinmentaya/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:00] Why website content matters for AI search.

[03:13] How AI search differs from Google.

[07:16] The three types of specialty pages you need.

[08:56] What clients are really searching for.

[14:44] Why specificity helps clients connect.

[18:12] How FAQs improve AI search visibility.

Links From The Episode:

Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:48] Why your website needs to convert before investing in marketing.

[04:38] How to update your About page for a group practice.

[08:18] Why every therapist needs an individual bio page.

[11:16] How direct booking links reduce friction.

[17:30] Why service pages should be split up.

[19:51] How SEO helps your website grow over time.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Diagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quiz

Keywords Everywhere - https://keywordseverywhere.com/

Ubersuggest - https://neilpatel.com/ubersuggest/

Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/

More about Shayah:

Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities.

Want to Connect with Shayah?

Virtuwell Balance: www.virtuwellbalance.com

Instagram: https://instagram.com/virtuwell.balance

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/tU5zFSNa1qw

In this episode, I talk about why high achievers often struggle to relax, even when they finally have the time. I share how mindset, nervous system safety, productivity guilt, and dopamine can all keep you stuck in “go mode,” and what you can start practicing to actually enjoy the freedom you’ve worked so hard to create.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why free time can feel uncomfortable.

[02:09] How to “do it scared” and master your mind.

[06:45] Why relaxing can feel harder than achieving.

[09:22] The mantra: “It is safe to relax.”

[13:39] A journaling prompt for taking breaks.

[14:37] Using binaural beats to support relaxation.

Links From The Episode:

Episode #161: Growth Stories: How Therapists Built 7-Figure Group Practices - https://mccancemethod.com/episode-161-growth-stories-how-therapists-built-7-figure-group-practices/

Solfeggio Frequencies: https://open.spotify.com/artist/5R9eOlQf7HGzD6srMeJKio

Binaural Beats: https://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJ

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4

In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] Milly reflects on her practice before joining the Clinic Growth Map™.

[03:32] How she scaled from a basement office to a million-dollar group practice.

[05:12] The leadership strategies Milly used to build trust within her therapy team.

[06:14] The website video strategy that improved the client experience.

[10:37] How growing her practice created more freedom for her family.

[16:41] The therapy marketing strategies that are working right now.

More About Milly:

Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award.

Want to Connect with Milly?

The Wise Self: https://www.thewiseself.ca/

Instagram: https://instagram.com/thewiseself

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc

In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:40] Antoinette shares how her group practice journey began.

[04:38] She breaks down her revenue growth.

[07:47] Antoinette shares how systems and coaching helped her scale.

[12:45] She reflects on gaining more family time and freedom.

[16:47] Antoinette discusses what marketing is working in 2026.

[21:36] She encourages therapists to trust their gut and take action.

More about Antoinette:

Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care.

Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships.

Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy.

In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support.

Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference.

Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine.

Want to Connect with Antoinette?

Maple Leaf Counseling - www.mapleleafcounseling.org

Instagram: http://instagram.com/mapleleafcounseling

Facebook: https://www.facebook.com/mapleleafcounseling/

Book a Strategy Call → https://mccancemethod.com/strategy-call/

In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:24] How Tricia scaled from 2 to 15 therapists.

[04:44] The strategic shift she made to invest in the program.

[08:11] Why community support is non-negotiable when scaling.

[11:38] The 6-step hiring model that fills caseloads fast.

[13:01] Restructuring her schedule for work-life balance.

[15:54] The SEO strategy that took her clinic to #1 on Google.

More about Tricia:

Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years.

Want to Connect with Tricia?

Arnica Counselling: https://arnicacounselling.com/

Tricia on Instagram: https://www.instagram.com/arnica_counselling

Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A

In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:30] What culture really means in your group practice.

[05:00] How clear expectations make you a better leader.

[08:00] Psychological safety is the #1 reason therapists stay.

[10:30] Use 90-day check-ins to retain top talent.

[14:00] Why vulnerability builds trust with your team.

[18:00] The "culture cancer" that's costing you good therapists.

Links From The Episode:

Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Hm0Lc66RtW0

In this episode, I talk about how to reduce no-shows and last-minute cancellations in your therapy practice. I share why your cancellation policy is such an important revenue lever, how to set clear boundaries with clients, and why delegating these tough conversations to your admin can make everything easier.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Reducing no-shows boosts revenue.

[02:56] Have your admin handle tough policy conversations.

[04:30] Book consults within 48 hours.

[06:09] Use a 48-hour cancellation policy.

[09:29] Offer virtual appointments when possible.

[13:18] Give a courtesy call before charging.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

In this episode, I talk about how to shift from scarcity to abundance as a therapist and practice owner. I share the money mindset beliefs that held me back, the wealth principles that changed everything for me, and why investing in your practice can help you create more freedom, revenue, and impact.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Exploring scarcity and money mindset.

[03:32] Understanding your childhood money blueprint.

[10:19] Why business ownership builds wealth.

[14:07] Investing in your practice to scale.

[28:03] Surround yourself with abundant thinkers.

[35:04] Practicing gratitude and doing it scared.

Links From The Episode:

Book a Strategy Call (Formally the Practice Growth Audit)→ https://mccancemethod.com/strategy-call/

Want the Cost-Benefit Analysis Framework? DM me @nicole.mccancemethod on Instagram with just one word “Clarity” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

In this episode, I chat with Julie Harris from Green Oak Accounting about tax write-offs for therapists and what practice owners need to know before deducting business expenses. Julie breaks down what counts as ordinary and necessary, what deductions can get a little tricky, and why having the right accountant can help you keep more of what you earn without taking unnecessary risks.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:12] What tax write-offs actually do.

[07:43] The IRS rule for deductible expenses.

[10:51] How home office deductions work.

[13:51] Why mileage tracking matters.

[17:06] When trips are deductible.

Links From The Episode:

Take the free practice health check to assess your practice's financial health in just a few minutes: https://healthcheck.greenoakaccounting.com/

Julie’s Book, Profit First For Therapists - https://www.profitfirstfortherapists.com/

More about Julie:

Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country’s largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast.

Want to Connect with Julie?

Green Oak Accounting: https://greenoakaccounting.com/

Julie on Instagram: https://www.instagram.com/julie.herres/

Green Oak Accounting on Instagram: https://www.instagram.com/greenoakacct

Green Oak Accounting on Facebook: https://www.facebook.com/greenoakacct

Therapy For Your Money Podcast on Instagram: https://www.instagram.com/therapyforyourmoneypodcast

Therapy for Your Money Podcast - https://www.therapyforyourmoney.com/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/8CqdhHomYmw

In this episode, I’m talking about what to do when your therapy practice feels slow and the anxiety starts to creep in. I share why slow seasons are so normal, especially when you’re building momentum in a group practice, and how to shift out of panic so you can focus on what’s actually working.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why slow seasons can trigger anxiety.

[02:10] The two main reasons your practice feels slow.

[05:11] How to find what’s working and stick with it.

[09:42] Why the issue may be systems, not marketing.

[11:39] Why your marketing efforts are not wasted.

[14:04] Three success traits: practice, confidence, and grit.

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I share an inside look at my Success Panel with group practice owners who are building toward and hitting 7 figures. We talk about what helped them scale, the fears and limiting beliefs they had to push through, and the marketing strategies that are working right now for therapists growing group practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Introducing the panelists and what’s possible when you scale.

[04:41] The panelists share why they chose group practice.

[10:24] We talk through limiting beliefs around hiring, money, and success.

[14:57] The panel shares what’s working in marketing right now.

[26:47] We discuss the freedom and flexibility that comes with scaling.

[33:28] The panelists share advice for therapists ready to grow.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Want the Cost-Benefit Analysis? DM me @nicole.mccancemethod on Instagram with just three words “Cost Benefit Analysis” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Podcast Episode 109: Warm Outreach Mastery https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/

Podcast Episode 86: Tips to Market and Network with Churches https://mccancemethod.com/episode-86-4-tips-to-market-and-network-with-churches/

Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I sit down with SEO expert Chris Morin to talk about how AI is completely changing the way therapists need to think about SEO. We unpack what it takes to stand out in the Gemini era, why your website has to prove you’re real, and how to make sure your online presence builds trust with both search engines and potential clients.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:13] Why content alone is no longer enough for SEO.

[06:08] How to prove your therapy practice is real online.

[07:22] Why endorsements matter more than ever.

[09:23] How to strengthen your bio page for AI SEO.

[19:07] Why AI search responds faster than Google.

[31:02] Whether blogs still matter for SEO.

Links From The Episode:

Work with Moonraker, book a strategy call here - https://moonraker.ai/free-strategy-call/

More About Chris:

Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.

I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.

My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams."

Want to Connect with Chris?

Website: https://moonraker.ai

Quora: moonrakerai.quora.com

Reddit: reddit.com/r/MoonrakerAI

LinkedIn: linkedin.com/company/moonraker-ai

Facebook: facebook.com/profile.php?id=61556988355049

Instagram: instagram.com/moonraker_seo

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Curious how you can earn CE hours while scaling your practice?

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/y68ZFy7PnQE

In this episode, I’m sharing the deeper signs and nudges you may be missing that are quietly holding your practice back. I open up about grief, leadership, and the moments that reminded me I’m not doing this alone—and how slowing down can help you lead your practice with more ease, trust, and freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:36] Signs and nudges may be showing up when you’re too busy to notice them.

[03:07] Leadership means navigating hard seasons while still supporting your team.

[05:47] I share the owl story that reminded me to trust the process.

[09:18] The Clinic Growth Map™ is now CE approved for over 20 CE hours.

[12:19] Slowing down helps you notice the guidance available in your practice.

[13:29] You do not need to rush your growth timeline.

Links From The Episode:

Learn more about The Clinic Growth Map™ here → https://mccancemethod.com/strategy-call/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/vcT8uMu5PtM

In this episode, I’m breaking down the exact hiring order that helped me scale my group practice to 7- figures without making costly mistakes. I share why your first hire should be a “mini me,” when to bring on a VA, and how to use your inquiry data to decide who to hire next so you can grow with more ease and less overwhelm.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[3:45] Why your first hire should be a “mini me.”

[9:02] When to hire a VA and why it helps you grow faster.

[13:09] How to use inquiry data to choose your next hire.

[14:49] Why a couples therapist is often the best next clinical hire.

[17:48] The simple hiring flow I used to scale.

[19:16] The fear that keeps therapists from starting a group practice.

Links From The Episode:

Episode #88: Admin or VA: Who Should You Hire?

https://mccancemethod.com/episode-88-admin-or-va-who-should-you-hire/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/ll/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs

In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:26] Why mental health practices attract buyers.

[06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years.

[11:20] How adding services can increase your practice's value.

[13:41] The profit benchmarks buyers look for.

[19:20] Why culture and retention matter to investors.

[27:23] How compliance issues can delay a sale.

More about Daniel:

Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence. He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India.

Want to Connect With Daniel?

Fireside Strategic: www.firesidestrategic.com

LinkedIn: https://www.linkedin.com/in/danmking/

Your Group Practice Podcast: www.yourgrouppractice.com

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/KhiTjPaohjY

In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] Why email marketing beats social media

[08:14] How to reconnect with past clients

[13:06] How to capture leads through online booking

[16:06] My counseling commitment pyramid

[24:02] How to write emails that convert

Links From The Episode:

Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lA9rHTVo2og

In this episode, I’m sharing a replay from Day 2 of my 3-Day Marketing Bootcamp, where we talk all about the most common therapy website mistakes and what actually converts right now. You’ll hear simple tweaks you can make to your design, messaging, and booking process so your website works harder for your therapy practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:40] Why your website matters more than you think.

[05:29] The three essentials of a high-converting therapy website.

[08:44] Common website images that hurt conversions.

[17:11] How to write simple copy that connects.

[21:46] Why online booking helps capture more therapy clients.

[23:56] What to include on your contact form to reduce friction.

Links From The Episode:

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Episode 137: 3 Marketing Strategies That Are Working Right Now to Grow Your Practice - https://mccancemethod.com/episode-137-3-marketing-strategies-that-are-working-right-now-to-grow-your-practice/

Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/LCt_VO11BK4

In this episode, I’m sharing a replay from my 3-Day Marketing Bootcamp all about using progress reports to bring in more referrals from family doctors. I break down why this strategy works so well, how to make it simple for your team to implement, and how it can help you stay top of mind while improving client care at the same time.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[13:50] Why family doctors can be a strong referral source.

[16:16] How progress reports keep you top of mind with doctors.

[21:24] A simple script for reaching out to family doctors.

[29:55] How to get client consent for progress reports.

[34:21] Why Jane can make this process easier.

[37:29] Why implementation matters more than information.

Links From The Episode:

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Jane link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance

Nicole’s Money Manifestation Meditation Vault: https://mccancemethod.com/money-manifestation-meditations/

Want the Day One slides? DM me @nicole.mccancemethod on Instagram with just two words “Day One” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/DM8KVtE5yiw

In this episode, I’m sharing how Jane helped me grow my group practice and why I still get so excited talking about it. Lee-Anne from Jane joins me to walk through the reporting, online booking, workflows, and automation features that can save you time, help you track your numbers, and support real growth in your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:57] How Jane’s reporting helped me understand my numbers and track revenue growth

[03:20] Powerful reports in Jane: retention, unscheduled reminders, and intake tracking

[06:38] How Jane Fax helps therapists send secure reports to family doctors

[08:27] Why therapist photos and bios improve online booking conversions

[10:29] How to organize online booking so clients choose the right therapist

[13:57] Multi-location setups, multiple bank accounts, and scaling with Jane

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to work closely with me for six months? Come to my FREE Open House!

https://mccancemethod.com/open-house/

In this episode, I share the three clear signs that you’re ready to scale from solo practice to a group practice. I open up about my own burnout, hitting the income ceiling, and the moment I realized my vision was bigger than just me. If you’ve been on the fence, this episode will help you finally get clarity and move forward with confidence.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:19] Sign #1: You have a waitlist or you’re constantly referring out (and potentially building someone else’s group practice instead of your own).

[08:22] Sign #2: You’re sick of hitting the ceiling in your income and trading hours for dollars, leading to burnout and exhaustion.

[12:30] The emotional turning point: The moment I decided to hire and stop missing time with my twins.

[15:25] Why therapy is one of the best industries to scale: low startup costs, low barrier to entry, and no ceiling on income.

[19:05] Sign #3: You know deep down your vision is bigger than just you and you’re meant to create a larger impact.

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/iLZa6ZE-9As

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0gkqyJYtZFQ

In this episode, I’m taking you behind the scenes of what my daily routine actually looked like while I was scaling my group practice to multiple seven figures, while raising twins. I share the exact habits, systems, and mindset shifts that helped me grow fast without burning out. If you’ve ever wondered how to protect your energy, lead like a CEO, and still be present at home, this one’s for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:56] Why next-level results require next-level self-care

[03:35] My exact morning routine: early bedtime, energy calibration, yoga, and eliminating decision fatigue

[10:10] How I use “Siri reminders” and daily triaging to stay organized and reduce overwhelm while leading a fast-growing group practice

[13:29] The transition from clinician to CEO: gradually reducing clients, focusing on marketing and growth, and eventually wearing only one “zone of genius” hat

[18:44] Managing interruptions in a growing practice: why Post-its, visual reminders, and tools like Voxer are lifesavers

[19:29] The power of white space: booking 30 minutes of nothing to prevent burnout, regulate your nervous system, and stay magnetic

Links From The Episode:

Voxer - https://www.voxer.com/

Episode #116: 5 Tools to Reduce Overwhelm and Stay Organized → https://mccancemethod.com/episode-116-5-tools-to-reduce-overwhelm-and-stay-organized/

Nicole’s Morning Smoothie

• Isalean shake by Isagenix
• Banana
• Blueberries
• Spinach
• Fish oil
• Spirulina
• Camu Camu

Nicole’s go to supplements: https://amzn.to/4b79uUR (CAD)

https://amzn.to/4cdCWd2 (US)

Disclaimer: Nicole McCance shares general information for educational purposes only. It is not a replacement for professional advice, please consult relevant experts before making any decisions

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

In this episode, I sit down with Dr. Jeremy Sharp to talk all things AI and how you can actually use it in your private practice right now. We dive into practical ways to streamline intake, cut report-writing by 50% (or more!), and use AI as your personal business advisory panel. If you’ve been curious about AI but unsure where to start, this episode will open your eyes to what’s possible.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:39] Using AI as a “thinking partner” to analyze your intake workflow and identify bottlenecks that are slowing down your growth.

[05:40] How AI receptionists can answer calls 24/7 and reduce friction in your booking process.

[08:23] Cutting psychological assessment report-writing time by 50% (or more!)

[09:19] Practical ways to use HIPAA-compliant AI for summarizing intake interviews, organizing testing data, and generating feedback notes.

[12:39] Leveraging NotebookLM for deep research, niche development, and becoming an expert faster.

[18:54] Creating your own AI “business advisory panel” to review P&Ls, analyze cash flow, and get multi-perspective guidance on decisions.

Links From The Episode:

AI Competencies Framework - https://thetestingpsychologist.com/wp-content/uploads/2025/09/Testing-Psychologist-AI-Competencies-Evaluation-Form.pdf

BastionGPT - https://bastiongpt.com/

Reverb Reports - https://reverbreports.com/

Google Workspace - https://referworkspace.app.goo.gl/EtJ2

Whispr Flow - https://ref.wisprflow.ai/nicole-mc-cance

NotebookLM - https://notebooklm.google/

Episode #148: How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice) → https://mccancemethod.com/episode-148-how-to-answer-every-call-help-every-client-using-an-ai-receptionist-in-your-practice/

Want to Connect with Jeremy?

The Testing Psychologist : www.thetestingpsychologist.com

Facebook - www.facebook.com/thetestingpsychologist

LinkedIn - https://www.linkedin.com/in/drjeremysharp/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years  → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/WUfVeDSbfes

In this episode, I’m getting real about what it’s actually like to be married or partnered with a high-achieving therapist. I share personal stories from my own marriage, the blind spots that can show up when we’re building big things, and how easy it is to unintentionally neglect our partners while chasing growth. If you’re ambitious, independent, and building a business you love, this one might hit close to home.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why high-achieving therapists are “not normal” and how that impacts relationships

[04:28] How independence and ambition can unintentionally create emotional distance with your partner

[07:17] The moment my husband admitted he felt lonely and neglected and why that was a wake-up call

[09:26] Building a business for freedom… but forgetting to bring your partner along for the ride

[13:28] Why couples therapy became a non-negotiable connection ritual for us

[14:49] The “ungifted box” at home: rediscovering closeness, softness, and deep love

Links From The Episode:

Episode #120: Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices → https://mccancemethod.com/episode-120-scaling-stories-how-real-therapists-built-6-and-7-figure-practices/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I sit down with Uriah Guilford from The Productive Therapist to talk all things AI! We dive into how using an AI receptionist can help you stop missing calls, book more clients, and support your admin team. This tech might just be the key to streamlining your practice and saving your sanity!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:39] What an AI receptionist actually is and how it helps therapists

[03:34] How AI can identify and handle crisis calls appropriately

[05:10] Oversight and quality assurance features, including call sentiment tracking

[07:01] How to use the AI receptionist alongside your current admin team

[08:13] The surprisingly affordable pricing and how to determine if it's worth it

[11:19] What the full intake process looks like using the AI receptionist

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

SimpleIntake - Your new AI Receptionist: https://productivetherapist.com/simpleintake/?am_id=nicole7034

More about Uriah:

Uriah Guilford is a licensed therapist and a group practice owner. He's also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. He's a technology nerd, a minimalist travel packer and a rock drummer.

Want to Connect with Uriah?

The Productive Therapist – https://productivetherapist.com/

YouTube - https://www.youtube.com/@productivetherapist

Podcast - https://pod.co/the-productive-therapist-podcast

Facebook: https://www.facebook.com/productivetherap

Instagram: https://www.instagram.com/productivetherapist/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:37] Why I created the Clinic Growth Map and how I scaled to 55 therapists

[05:04] The three biggest roadblocks to scaling and how to overcome them

[08:28] What’s included in the Content Hub and how it’s a lifetime business asset

[12:09] How one-on-one coaching, accountability, and peer support work inside the program

[20:23] A full walkthrough of done-for-you templates, manuals, and hiring systems

[27:14] All the expert support available each month, from marketing to HR and legal

Links From The Episode:

Learn more about The Clinic Growth Map by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/ 

Take a peek at some of our amazing member's success stories → https://mccancemethod.com/testimonials/ and live testimonials → https://mccancemethod.com/member-feedback/

The McCance Method → https://mccancemethod.com/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/xOkNBJA4xjQ

In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:43] Why stepping into the unknown is essential for practice growth

[04:25] The mindset shift that helped me overcome fear of risk

[06:59] How your upbringing impacts your relationship with fear and risk

[08:46] Building your “tolerance” for uncertainty and taking action anyway

[12:44] Transforming your family legacy through business success

[15:31] The truth about hard work, resilience, and figuring things out

Links From The Episode:

EP135: The Time I Almost Went Bankrupt

EP31: How I Become Confident (This May Surprise You)

EP142: Meditation: 2026 The Year Your Receive With Ease

Secrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US) 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI 

In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many therapists are unintentionally flying blind, which numbers actually matter and how the right dashboard can help you make confident hiring, compensation, and leadership decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:41] Why guessing your practice’s health doesn’t cut it anymore

[05:52] The top metrics you need to be tracking (even if you’re not a numbers person)

[06:57] What utilization rate is and why it matters before you hire or give raises

[09:46] How to track true client retention and why most practices are getting it wrong

[14:59] How to get clinician buy-in around metrics without micromanaging

[18:33] Why newer clinicians often struggle with churn and what you can do about it

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Learn more about Practice Vital and get $30 off your first month using code McCanceMethod → https://www.practicevital.com/?ref=mccancemethod 

Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

More about Tory Krone:

Tory Krone, AM, LCSW Tory Krone is a licensed clinical therapist, the owner of a group therapy practice, and co-founder of PracticeVital. With over 15 years of experience as a therapist and over a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to easily access and understand the data they need to run a successful business.

In 2023, recognizing a major gap in the industry, she set out on a mission to make data easier to understand and more actionable for group practice owners. What began as an automated dashboard for her own team quickly evolved into PracticeVital—the first-ever automated dashboard built specifically for therapy practices. Tory is passionate about taking the guesswork out of growth and helping fellow practice leaders build sustainable, values-driven businesses with clarity and confidence.

Want to Connect with Tory? 

Practice Vital: www.practicevital.com

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ 

In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:25] The tricky balance between being yourself and stepping fully into your CEO role

[06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based

[11:34] The 90-day check-in strategy that can help you lead more effectively

[16:00] What types of communication should happen in person vs. team-wide

[19:39] Why sensitive leaders make the best CEOs 

Links From The Episode:

Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Google Workspace: https://referworkspace.app.goo.gl/EtJ2

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/ualmhYtKQ7U 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ 

In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:02] Setting a powerful intention for 2026 to lead your life and business with purpose

[05:23] Learning to enjoy your progress before chasing the next big thing

[09:42] Using your 2025 data and metrics to build a stronger, more strategic plan for the year ahead

[13:01] Planning your year based on personal and professional ebbs and flows, including vacations and spa days!

[14:46] How to delegate, automate, and eliminate tasks so you can operate in your zone of genius

[16:09] Building white space into your calendar to reduce overwhelm and allow space for CEO-level decisions

Links From The Episode:

Episode 91: What Metrics Should You Track? https://mccancemethod.com/episode-91-what-metrics-should-you-track/ 

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming.

Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners →  https://mccancemethod.com/money-manifestation-meditations/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Want to watch this episode on video? Check it out here on YouTube  → https://youtu.be/BGdM54NjIak

In this episode, I take you through a reflective check-in to help you process the peaks and pits of 2025 so you can step into 2026 with more ease and clarity. I get personal about my own lessons, share what I’m letting go of, and guide you to think about what matters most moving forward.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:25] Reflection prompts to celebrate your progress and shift from perfection to progress

[06:06] Why stepping out of your comfort zone leads to growth and a real dopamine hit

[07:53] Nicole’s biggest lesson of 2025 and how she now avoids hiring mistakes

[10:07] The importance of choosing focus and going all-in on one offer

[11:36] The three questions to help you let go: What can I delegate, eliminate, or automate?

[16:21] Nicole’s new favorite AI tool, Whisper Flow, and how it’s saving her time 

Links From The Episode:

Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance

Loom: https://www.loom.com/ 

Episode #91 What Metrics Should You Track?: https://mccancemethod.com/episode-91-what-metrics-should-you-track/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:54] Amanda shares how she transitioned from standard sessions to intensives for trauma and couples work

[03:52] The structure and duration of intensives and why they’re so effective

[06:29] How much to charge for intensives and why it’s okay to charge more

[10:47] Marketing tips and why SEO and your website are key for attracting ideal clients

[16:42] How to know if intensives are right for you and how to ease into offering them

[18:01] The exciting opportunity for group practice owners to offer intensives using a team approach

Links From The Episode:

Amanda’s free training on getting started with therapy intensives: https://www.amanda-kb-coaching.com/ew-registration

More about Amanda:

Amanda is a trauma therapist in the Pacific Northwest, where she owns a successful private practice. She specializes in therapy intensives to help clients feel better faster. With therapy intensives, Amanda has been able to earn $15k months from therapy alone, while working an average of 15 hours per week, taking multiple international vacations per year, and finally having a practice she truly loves. And now she helps other therapists to do the same through her signature coaching program and self-paced course.

Want to Connect with Amanda? 

Amanda KB Coaching: amandakbcoaching.com

PNW Psychological Wellness https://www.pnwpsychologicalwellness.com/

Instagram: https://www.instagram.com/amandakbcoaching

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U

In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinician to making tough leadership calls, these therapists spill what’s really working right now.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] Meet four practice owners who scaled from solo to successful multi-clinician teams

[07:14] Hear how each therapist overcame limiting beliefs on the road to leadership

[11:25] Discover their top strategies for attracting new clients in competitive markets

[28:50] Find out how their income, flexibility, and freedom changed after joining Clinic Growth Map

[33:50] Get their best advice for therapists who want to scale but feel scared to take the leap

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod