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The Business of Style

Beauty Council

Arts

Business & Entrepreneuriat

Fréquence : 1 épisode/30j. Total Éps: 19

A short and snappy look at what makes sucessful salons, spas, and barbershops tick. From the BeautyCouncil, hosted by Greg Robins, this podcast will help you thrive and build your best business ever.

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How Tariffs Between Canada and the U.S. Could Impact Your Salon, Spa, or Barbershop

Saison 1 · Épisode 19

lundi 10 février 2025 • Durée 19:43

What Are These Tariffs and How Do They Work?

A tariff is a tax placed on imported goods by a country’s government. The goal? To encourage domestic production by making foreign products more expensive. The U.S. is planning a sweeping 25% tariff on Canadian goods, meaning that anything from Canada heading south will be more expensive for American buyers. In response, Canada may impose retaliatory tariffs on American products entering Canada.

For the beauty industry, this could mean higher costs on products moving across the border. Whether you’re importing American-made products or exporting Canadian-made ones, these tariffs could impact your bottom line.

Tariffs can shake up pricing and supply chains, but they don’t have to derail your business. With smart planning, flexibility, and strong supplier relationships, you can keep costs under control and maintain a strong service offering.

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Tough Conversations at Work? This Episode Can Help

dimanche 15 décembre 2024 • Durée 17:50

Let’s be honest—working in the beauty industry often means wearing more than one hat. You’re not just a stylist, barber, or esthetician. Sometimes, you’re a listener, a shoulder to lean on, or even an unofficial therapist for your clients. Sound familiar?

On the latest episode of The Business of Style podcast, Greg Robins sits down with trauma-informed consultant and coach, Chavisa Horemans of The Mother Corp. They talk about something that doesn’t get discussed enough: how beauty professionals can deal with emotional conversations while looking after themselves.

Here’s a taste of what they cover:

What Is Trauma, Really? Chavisa explains that trauma isn’t just the big stuff—it can show up in smaller, everyday stressors that pile up over time.
Staying Grounded: When clients start sharing heavy stories, it’s easy to feel overwhelmed. Learn simple ways to stay present and protect your energy.
Drawing Boundaries (With Care): Sometimes, conversations can cross a line. Chavisa shares tips on how to guide these moments with empathy, while keeping things professional.
Passing the Baton: Don’t feel like you have to handle it all. Referring a client to a trauma-informed expert can be a huge help for both of you.

If you’ve ever ended a long day feeling emotionally drained, this episode is for you. You’ll walk away with practical tools to make your workday less exhausting—and maybe even more rewarding.

Curious? Hit play on this episode and hear what Greg and Chavisa

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Episode 17 - How to Prep Your Salon or Spa for Sale

Saison 1 · Épisode 17

mercredi 9 octobre 2024 • Durée 16:39

How to Prep Your Salon or Spa for Sale
Episode 17 of the Business of Style Podcast
Presented by BeautyCouncil and hosted by Greg Robins

If selling your salon or spa has crossed your mind, you’re not alone. There are many reasons why a beauty business owner might consider a sale. Maybe you’re ready to retire, relocate, or follow a new passion. Whatever your reason, the key is to be prepared well in advance.

The biggest mistake? Waiting until the last minute to organize everything. When you’re well-prepared, you can ensure a smooth process, increase the value of your business, and make it more appealing to buyers. Here’s how to set yourself up for success when selling your salon or spa.

1. Build a Strong Foundation
First things first, know who you are as a business. Define your mission, vision, and values. Potential buyers want a business with clear identity and direction. A strong foundation also includes well-documented processes and systems. When your salon or spa runs smoothly without you, it becomes more attractive to a buyer.

2. Financial Fitness
Get your financials in shape. Buyers will want to see clean and organized financial records, including profit and loss statements. The more organized your numbers are, the better position you're in to demand a higher sale price. Review your business’s profitability, and focus on tightening up any areas that look messy.

3. Success Framework
Think of this as your business's "manual." Document your processes, responsibilities, and day-to-day operations so that the buyer can easily take over. This includes everything from managing staff to handling client bookings. A buyer will feel more confident if they know exactly how to run the business with minimal guidance from you.

Understand the Value of Your Business
The value of your business is often calculated as a multiple of your profits. The stronger your business structure, the higher the multiple. For example, if your salon is well-organized with solid financials and operational systems in place, you may be able to sell for two or three times your yearly profit. On the other hand, if your business is less structured, the multiple could be lower.

Podcast Episode 16: Product Deductions from Commission - What Owners and Employees Need to Know

Saison 1 · Épisode 16

samedi 7 septembre 2024 • Durée 12:40

Learn how BC salon owners can legally structure product cost deductions from commissions, and what employees need to know to protect their rights.

Episode 15: The Two Roads to Salon, Spa, or Barbershop Ownership

Saison 1 · Épisode 15

lundi 19 août 2024 • Durée 21:25

Running your own salon, spa, or barbershop can take you down two different paths. Are you planning to stay in it for the long run, or do you see yourself building it up to eventually sell? In today’s episode of "The Business of Style," we’re diving into these two options to help you decide which route is best for you.

Option 1: Build, Work, and Stay

This approach is all about commitment. You start your business, nurture it, and one day, when you’re ready, you close the doors and move on. Here’s what you need to focus on:

Setting Goals: Since you’re not planning to sell, it’s important to think about your financial goals early on. How much do you want in the bank when you close up shop? By setting clear targets now, you can work towards a comfortable retirement or next chapter.
Resilient Business Model: Your business needs to be able to adapt to changes over time. Keep an eye on your neighborhood and your market, and be ready to make adjustments as needed. The goal is to build something that lasts, no matter what comes your way.
Building a Strong Team: Even if you’re the only one running the show right now, think about how a team could support your business in the future. Having reliable people around can help keep things running smoothly, especially as your business grows.
Investing in Technology: Don’t be afraid to embrace technology—it can make your day-to-day operations a lot easier. Whether it’s an online booking system or tools to manage your social media, a little investment in tech can free up your time for other important tasks.
Creating a Positive Culture: A positive atmosphere is key, whether it’s just you or you have a team. It helps keep customers coming back and makes your business a place people love to visit.

Option 2: Build and Sell

If selling is your end game, your strategy will be a bit different. Here’s what you should focus on:

Loyal Customer Base: When it comes to selling, a strong and loyal customer base is gold. Consider starting a loyalty program to keep customers coming back—that repeat business is a major selling point.
Your brand is more than just your logo—it’s what people think of when they hear your name. A strong brand adds a lot of value to your business, so it’s worth spending time on building and maintaining your reputation.

Final Thoughts

Episode 14 - Three Risks to Avoid with Staff and Renters in your Salon or Spa

vendredi 26 juillet 2024 • Durée 10:46

Curious about common pitfalls in running your salon or spa? This episode of "The Business of Style" podcast, called "Risky Business," has got you covered. Hosted by Greg Robins, this episode dives into the nitty-gritty of staying on the right side of the law and avoiding costly mistakes.

**Episode Overview**

Greg discusses three hot topics that often trip up salon and spa owners. Let’s break them down:

1. **Renting vs. Employment**: Are you clear on the difference between renting space to independent contractors and treating them like employees? It's vital to get this right to keep the Canada Revenue Agency (CRA) off your back.

2. **Employment Insurance (EI) for Hair Professionals**: Did you know you still need to pay EI for your hairstylists and barbers, even if they rent space from you? This little-known rule can save you a lot of headaches.

3. **Commission Pay Deductions**: Think you can deduct business costs from your staff's commission pay? Think again. Greg explains why this practice can land you in hot water.

**Renting vs. Employment**

Picture this: you’re a landlord with a tenant. You wouldn’t tell them what hours to keep or what furniture to use, right? The same goes for your salon or spa renters. They’re independent contractors, and your job is to provide a space, not to micromanage. Keep it professional and hands-off to avoid any CRA issues. We have a handy guide in our members area to help you get this right.

**Employment Insurance for Hair Professionals**

Here’s a curveball: even if your hairstylists and barbers rent a chair from you, you still need to pay their EI. Surprised? Many are. This rule doesn’t apply to skincare or other beauty services, but if it involves hair, you’re on the hook. Better safe than sorry, right?

**Commission Pay Deductions**

Let’s clear up some confusion: you can’t deduct business costs from your staff’s commission pay. So, if a stylist charges $300 for a service, you pay commission on the full $300, not on $270 after subtracting product costs. It’s the law, and following it keeps everyone happy and your business in the clear.

Chatting with Kirstin Lebrun, a Successful Salon Owner in Victoria

lundi 10 juin 2024 • Durée 14:43

Welcome to "The Business of Style"! Today, we're excited to share our conversation with Kirstin LeBrun, owner of Kharma Salons in Victoria, BC. Kirstin's story is packed with inspiration and practical tips for anyone looking to make it in the beauty industry.

Starting Small, Dreaming Big

Kirstin started her beauty journey 10 years ago. Now, she owns almost four locations in Greater Victoria and manages a team of nearly 50 staff members. What’s more impressive? She’s still a full-time service provider, staying hands-on with her clients while running the show behind the scenes.

Balancing Acts: Behind the Chair and the Desk

Being both a stylist and a business owner, Kirstin knows the ins and outs of the beauty world. Her husband plays a key role too, handling crucial tasks like payroll. This teamwork lets Kirstin focus on both the client experience and business growth.

Always Learning and Growing

Kirstin is all about continuous learning. She offers a variety of services, including permanent makeup, waxing, and laser treatments. This keeps her business fresh and appealing to a wide range of clients.

Giving Back and Helping Others

One of Kirstin's passions is sharing her knowledge with others. She posted on Instagram to help those thinking about starting or expanding their salons. She felt alone when she started and wants to make sure others have the support she lacked. Transparency about the true costs of running a salon is key for her.

Facing Financial Realities

Running a salon isn't cheap. Kirstin talks about the importance of understanding costs like rent, products, and unexpected expenses like staff premiums. She believes in adjusting prices regularly to keep the business sustainable, even if it feels uncomfortable.

Building Community and Being Honest

Kirstin values honesty with both her staff and clients. By educating her team about the financial side of things, she creates a supportive work environment. She encourages salon owners to communicate openly with clients about price increases and to offer different service levels to suit various budgets.

How to get the Right Insurance for your Salon or Spa

vendredi 3 mai 2024 • Durée 20:41

In the 12th episode of the Business of Style Podcast, hosted by BeautyCouncil, we welcomed Kieran Nock from Apollo Insurance for a friendly chat about insurance essentials for beauty professionals. Kieran broke down the ins and outs of securing insurance right from the start of your beauty career.

Kieran pointed out that getting insurance coverage early on is a smart move. He noted, "the moment you have dollar one coming through the door, you're going to want to have some sort of coverage in place.” This is vital because even activities like advertising, done before you actually start earning, could expose you to legal risks such as copyright infringement.

Here’s what we covered that you’ll find super helpful:

Getting Covered Early: Starting with insurance coverage as soon as your business kicks off can shield you from unexpected liabilities.
Understanding Liability Insurance: This type of insurance is crucial for covering damages for which you might be responsible, like injuries at your workspace or damages during a service.
Professional Liability Insurance: Also known as Errors and Omissions Insurance, this is essential for services that impact clients directly, such as treatments. It protects you if something goes wrong during a service or if you forget a critical step.

Kieran also discussed specific scenarios, like renting a chair in a salon, which require particular attention to insurance needs. He emphasized that professionals in these situations should not only have general liability insurance but also consider additional coverage tailored to their arrangements.

For those new to business insurance, Kieran recommended chatting with an insurance professional to understand what coverage fits best and ensure it aligns with any contractual requirements.

This podcast episode is packed with straightforward advice for anyone in the beauty industry, from newcomers to experienced pros looking to understand their insurance needs better. Whether you're running a salon, renting a chair, or working independently, managing your business risks with the right insurance is key to keeping your operations smooth and secure.

Member Question from Maya: What is the best home-based insurance to get?

jeudi 28 mars 2024 • Durée 11:40

In episode 11 of the Beauty of Style podcast, hosted by Greg Robins and brought to you by the BeautyCouncil, we delve into an essential topic for home-based beauty professionals: insurance. Our first member question episode features a query from Maya, a listener from the Sunshine Coast, seeking clarity on insurance for her home-based business.

Understanding Insurance Basics

Insurance is a safety net, covering unexpected events like injuries, damages, or lawsuits. While home insurance protects your personal assets and liability, it doesn't extend to professional activities conducted at home.

Why Home Insurance Isn't Enough

Your home insurance is tailored for residential use, covering scenarios like theft or property damage. However, it doesn't cover professional liabilities or accidents that occur during business activities.

The Need for Specific Professional Insurance

For home-based beauty professionals, having a separate professional insurance policy is crucial. This policy should encompass:

General Liability: Protects against accidents on your premises, like a client slipping on stairs.
Professional Liability: Covers incidents directly related to the beauty services you provide, such as a client suffering an infection from a treatment.

Additional Coverage Considerations

Consider insurance for your equipment and supplies, especially for high-value items. Be transparent with your insurance agent about the services you offer and any changes to ensure comprehensive coverage.

Choosing the Right Insurance Provider

The Beauty Council recommends trusted providers like Apollo or Zensurance, who understand the unique needs of the beauty industry.

Key Takeaways for Beauty Professionals

Boosting Your Salon's Income Without the Hard Sell: Insights from Caylee Auge

dimanche 3 mars 2024 • Durée 21:46

In this special episode of the Business of Style podcast, Greg Robins chats with Caylee about a topic close to every salon owner's heart: increasing income without relying on traditional sales tactics. If you're in the beauty industry and looking for ways to enhance your earnings without the sales pressure, this episode is a must-listen.

**The Five-Step Approach to Increased Income**

Caylee shares a five-step process that goes beyond the usual advice of pre-booking and upselling. Here's a quick rundown:

1. **Check Your Mindset About Making Money**: Start by examining your thoughts on financial success. A positive mindset towards money is crucial for attracting it.

2. **Set a Target**: Define what more money and time mean to you. Make your goals specific and meaningful.

3. **Set Targets with Each Team Member**: Involve your team in the vision. Help them understand their role in achieving the salon's financial goals.

4. **Use a Powerful Consultation**: A thorough consultation can uncover client needs and lead to tailored solutions.

5. **Offer Solutions with No Emotions Attached**: Present solutions to your clients' problems without letting personal feelings influence the conversation.

**Changing the Narrative Around Sales**

Caylee emphasizes the importance of shifting our perspective on sales. It's not about pushing products but about providing solutions to clients' problems. By adopting a more consultative approach, salon professionals can enhance their clients' experience and, in turn, boost their income.

**Practical Tips for Implementation**

The episode is packed with actionable advice, from setting smart goals to mastering the art of consultation. Kaylee also highlights the importance of practicing and getting comfortable with the sales process, ensuring that it becomes a natural part of the salon experience.

Increasing your salon's income without the hard sell is achievable with the right mindset and approach. By focusing on providing value and solutions, you can create a more positive and profitable salon environment.

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The Business of Style – Détails, épisodes et analyse

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