The Business of Hearing – Détails, épisodes et analyse

This one is a little direct, and personal ...

 ... there's no market strategies or ways to grow your practice.

Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner.

If you find yourself stressed often, then this one is for you.

It's honest, raw and a little emotional.

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Learn more at www.orange-gray.com

Are you looking for a one night stand or a marriage?

Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing.

You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions.

In this episode, I share exactly this and how you can build more effective marketing strategies for the long-term.

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Want to learn more? Visit www.businessofhearing.com
Work with us? Visit www.orange-gray.com

Wow.

What an interview.

Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - the husband & wife team behind Hearing & Balance Doctors in Utah and Nevada.

Their practice is incredcible, the staff culture they have built is insanely strong and the work that they do within their communities is some of the best that we've ever seen.

In this episode, they share how they define a high-performance practice, and what you can do to grow your practice.

Enjoy.

Do you know how much your practice is worth?

And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ultra desirable to a potential buyer?

Well, in this episode, I'm sharing the 5 big areas that you should focus on to maximize your valuation.

This includes the obvious ones ... like your EBIDA, but also 4 ways to increase the multiple applied to your practice by a buyer.

Enjoy!

How are you using ChatGPT in your practice?

If your answer is:

1. I'm not
2. Writing copy
3. For fun

Then you're missing out.

In this episode, I share 5 ways that you could be utilizing this FREE tool in your practice to buy you back more time, build effeciences and be your personal assistant.

With your time being so valuable in growing your practice, these little hacks may just help you to find hours of extra time each week to work ON your practice.

Enjoy!

What wine options do you have for your patients? 🍷

I'm joking (kind of).

Because, there's a lesson that you can borrow from restaurants to enhance the profitability of your practice.

Let me explain ...

As many of us know, restaurants make VERY good margin on wine.

Although we all have a ceiling for what we'd pay for a beer, or a spirit, wine can often be bought for a low cost and sold at a premium (based on illusion, age and the exotic backstory).

As a result, restaurants intelligently "create conditions" to encourage their customers to drink wine.

Think about it:

🍷 They have win glasses already sat on the table when you sit down, suggesting it's the type of establishment where drinking wine is normal

📜 They hand you a 'wine list' ... not a drinks menu

🧠 They often hand the 'wine list' to just one person at the table, aiming for them to go for the simplest choice of choosing red or white.

They have developed an experience where you're subtly encouraged to choose wine in 3 different ways, aiming to make it the normal and logical choice.

What lessons could you take from this for your practice?

Here's a couple of thoughts:

👉 How are your pricing/treatment plans positioned? Do you offer them their choice of options, do you make a recommendation, how is it introduced, and what is considered as the normal route to take?

👉 How is the patient educated on how long hearing aids last and when the time should be to upgrade? Is it 4 years, 5 years or as long as they still work? I don't know the answer, but you can create what "normal" looks like.

You get to establish what normal looks like for your patients, and create the right conditions.

Restaurants and many other industries do a great job of this, what could you do?

In this episode, we explore "Weird and Unique Physician Marketing Strategies".

Join our host, Oli Luke as we uncover some of the most unconventional and surprising marketing techniques used by hearing care professionals to attract and retain patients. From eye-catching social media campaigns to offbeat community engagement tactics, we bring you the creative strategies that have helped audiologists stand out in a competitive market.

Whether you're a seasoned audiologist or just starting your journey in private practice, this episode is packed with valuable information that will inspire you to rethink your marketing strategies. Get ready to be amazed, amused, and motivated by the weird and wonderful world of physician marketing!

Tune in now to discover how embracing the unconventional can lead to extraordinary success in the hearing care industry. 

In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of an initial phone call with a busines

95% of the people participating said that if the first phone call to a company is not handled properly, then they would be unlikely to buy from that business.

But worst of all, the survey found that the least tolerant people were those over the age of 55 who shared that an unsatisfactory phone call would lead to 63% of them never buying from the business again.

Given that this age-group makes up the majority of our patients, these are some big and scary numbers.

It means that poor call handling could lead to only 3 out of every 10 phone calls progressing to an appointment, and great call handling could lead to all 10 being put onto the schedule. 

It's a significant difference.

It means that the difference between handling a phone call well and handling a phone call poorly could be the difference between 3 times as many people being scheduled. 

The person that holds all the power in those numbers is YOUR FRONT DESK.

In this episode, we discuss the 3 steps of their role and a 5-step framework for leading patient phone calls.

Whether this is for you, or for your front desk to listen to - I hope you find it helpful

As business owners, we're constantly wearing many hats. We're often the rainmaker in the practice, managing staff, buying the coffee, dealing with roof leaks, and ensuring the financial health of the practice.

With limited time, it's crucial to decide what tasks you should focus on and what you should delegate.

In this episode, we discuss the five major tasks you're probably doing right now that you should delegate. Best of all, we highlight how to use the extra time effectively by identifying activities that generate $1,000 per hour and $10,000 per hour.

Imagine growing one of the most respected audiological practices in the country, while balancing life with two young children?

Well, that's the conversation on today's episode of the Business of Hearing Podcast as Dr. Emily McMahan from Alaska Hearing & Tinnitus Center is interviewed as part of the 'Under the Hood' series.

From how she defines a high-performing practice to how she pushes her business so hard while teaching strong success principles to her children.

 There's a huge amount in this.