The Business of Cycling - Wyatt Wees

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https://velomedia.io/busines-of-cycling
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https://www.crankbrothers.com/
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David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next

Épisode 54

lundi 24 mars 2025 • Durée 56:42

My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3.

With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of transitioning from professional cycling to becoming a small business owner.

Our conversation provided valuable insights into the cycling industry, brand positioning, and the difficulties of scaling a niche business. David also discussed his new role with Factor Bikes as Brand Director, where he's applying his marketing expertise to a company focused on manufacturing excellence.

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Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger

Épisode 53

lundi 10 mars 2025 • Durée 55:50

Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following.

Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.

Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.

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How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC

Épisode 44

mardi 5 novembre 2024 • Durée 01:06:27

GFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries.

The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start the GFNY.

This Is a tale of two highly driven people who had a vision to bring the Italian Gran Fondo to the big apple, in the process, they built a life for themselves around cycling events and traveling the world.

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Family Business with Anne Hed of HED Cycling

Épisode 43

mardi 22 octobre 2024 • Durée 55:48

Anne Hed is CEO and Co-founder of HED cycling. Anne's journey is one of perseverance, innovation and family legacy. Anne is a native of Minnesota and shares the remarkable story of HED cycling, which she founded with her late husband, Steve Hed.

In this conversation, we hear how she and the company have weathered personal tragedy and technological shifts to remain relevant in the incredibly competitive cycling business. Anne takes us through HED's early days of handcrafted wheels to its latest innovations all while remaining committed to USA manufacturing and family values.

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Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building

Épisode 42

mardi 8 octobre 2024 • Durée 01:15:46

Travis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in Scottsdale, Arizona. In the early 2010s, he progressed to Regional Sales Manager for Pivot Cycles.

Travis then moved on to help build Reynolds Cycling's OEM wheel business, eventually becoming the Global Sales Manager in 2017.

After that, he joined The Pro's Closet. At The Pro's Closet, Travis played a key role in building the business and contributing to its success. As you may know, The Pro's Closet unfortunately closed recently. You'll be able to hear more about the reasoning behind this and get an inside look at some of the circumstances the team was facing at that time.

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Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink

Épisode 41

lundi 23 septembre 2024 • Durée 39:35

John Harrison is an entrepreneur and angel investor. He purchased the US bike brand Parlee in 2023, after it ran into trouble during the post COVID inventory glut.

This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand.

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Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle

Épisode 40

mardi 10 septembre 2024 • Durée 01:03:19

I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024.

We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.

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Building Cervelo with Entrepeneur Gerard Vroomen

Épisode 39

lundi 26 août 2024 • Durée 01:12:57

Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES.

It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his firsthand experience.

He shared how they gained traction with high-performance triathlon bikes and how, through innovation, tenacity, and hard work, they made significant inroads into the challenging North American market.

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EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy

Épisode 38

mardi 13 août 2024 • Durée 58:38

In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution.

My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SCHUBERTH.

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Breaking into Cycling Media with Alex 'Biketester' Boyce

Épisode 37

lundi 29 juillet 2024 • Durée 01:45:27

Alex Boyce is a journalist and bike tester for Moto.it, he also has his own YouTube channel, @Alexbiketester. Our conversation revolves around his career path and the constantly evolving intersection of media and cycling.

Alex started his professional career through kite surfing photography before transitioning to motocross. Alex tells us about how his experience in motorcross helped him transition into filming and eventually the world of mountain biking. This discussion dives into the challenges and rewards of working in modern media, and the world of cycling.

Link to Alex's Youtube: https://www.youtube.com/@alexbiketester

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The Business of Cycling – Détails, épisodes et analyse

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