Explorez tous les épisodes du podcast The Business of Apparel
| Titre | Date | Durée | |
|---|---|---|---|
| 40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion | 05 Sep 2024 | 00:18:04 | |
40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion. Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly mass, and going through various sacraments like baptism and first communion. She recounts her journey through Catholicism, the doubts that surfaced, and how these experiences prompted her to question if this faith truly resonated with her personal beliefs and values. Transitioning from a strictly religious upbringing to an agnostic stance opened Rachel’s mind to a broader spectrum of belief systems, allowing her to maintain a non-judgmental outlook. We explore the significance of cultivating personal spirituality outside the confines of organized religion, and how moral and ethical values have consistently guided her life. Emphasizing the importance of self-pride and authenticity, she reflects on how these principles contribute to a fulfilling existence. Finally, prepare for an exciting future at The Business of Apparel Podcast, which will kick off with a rebranding announcement! So, stay tuned, and don’t miss it!
In this episode, you’ll hear: -Rachel’s Catholic background and a history of sacraments in the Catholic church. -When Rachel started to question her relationship with Catholicism and the church. -Some of the challenges Rachel started to see in regard to her values. -Why Rachel was devastated after being told she couldn’t be saved and was going to Hell. -How being Agnostic is a much better fit at the moment for Rachel.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 40 to 40 Series, Week 5: My Gender Discrimination Story | 29 Aug 2024 | 00:28:27 | |
40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel shares very personal stories of confronting gender discrimination and the systemic biases that undermine women’s ambitions. She touches on the harsh perceptions and roadblocks she faced, especially when her choice to be child-free led to judgments and obstacles that no amount of hard work could change. The fight for pay equality is a tough battle, one that Rachel knows all too well. She recounts a struggle when she was offered a promotion with a glaring pay gap compared to my male predecessor. With the help of the DEI department, they unearthed shocking systemic pay disparities affecting women in their company. The resistance they faced will shock you. Finally, Rachel shares a significant personal experience with gender discrimination from a female manager, highlighting how deeply hurtful words can be. Do not miss this episode and prepare to gain valuable insights and learn how we can all contribute to a more inclusive and sustainable world.
In this episode, you’ll hear: -The TRUE definition of feminism. -Equity vs Equality. -The amount of pushback from female leadership Rachel encountered while fighting for equal pay. -How the fear of being walked all over creates a persona you don’t want to develop. -The one thing Rachel was told that she still can’t believe to this day!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi | 27 Jun 2024 | 00:33:56 | |
Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi In today’s episode, Rachel is sitting down for a chat with Prashanth Paketi, an experienced project manager and consultant who has worked with corporate giants like Adidas and Nike, to share his career journey and insights from the world of apparel. Prashanth takes us through his fascinating transition from Ohio to Germany, painting a realistic picture of the innovative environment and immense resources at major companies like Adidas and Nike. He also candidly discusses the trade-offs of working in large corporations, where roles can be highly specialized, compared to the more varied experience in smaller spaces. Shifting gears, we explore the dynamic shift from big corporations to the fast-paced world of startups. Prashanth opens up about the initial shock of moving from a well-defined role to a multifaceted one, emphasizing the importance of acquiring diverse skills early on. Drawing parallels to the sports world, we highlight how professionals, much like athletes, benefit from a broad skill set, paving the way for career success through diverse experiences. Finally, we tackle the transition from corporate roles to consulting, highlighting the unique challenges and opportunities that come with it. Prashanth shares his wisdom on the necessity of flexibility, continuous learning, and confidence when addressing complex challenges in consulting. We discuss the immense value of industry experience, particularly in apparel, and how it shapes a successful consulting career. Wrapping up, we share practical tips on building trust and effective project management, emphasizing the importance of understanding team members as individuals and establishing a shared vision for success.
In this episode, you’ll hear: -What it’s like to be involved with corporate giants like Adidas and Nike. -The experience in transitioning from the corporate space to a smaller company in the apparel business. -How your career experience helps you to be a better consultant. -Tips on how to build trust within your team!
About Prashanth: Prashanth is a creative and driven consultant with a passion for finding unique solutions to complex problems. He’s an experienced leader that drives progress - from food manufacturing to sports product development, to ecommerce customization. He has a proven track record of absorbing complexity and discovering new opportunities for his teams. With a background in engineering and innovation, Prashanth is excited to dive into technical conversations while ensuring that all learnings and outcomes are clearly communicable to a broader audience. Originally from Ohio (go Bucks!), Prashanth landed in Portland, Oregon after a few years of living abroad, and spends his free time enjoying the amazing food, beer, and nature that the Pacific Northwest has to offer with his partner, Rachel, and his dog, Remy.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Best Of: The Top 3 Business of Apparel Podcast Episodes | 20 Jun 2024 | 00:24:32 | |
Best Of: The Top 3 Business of Apparel Podcast Episodes In today’s episode, Rachel is giving us something a little unique. We’ve compiled the top 3 performing Business of Apparel Podcast episodes for you! This episode includes snippets of the following episodes: -International vs. Domestic Manufacturing, What You Need to Think About -Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY -How to Get Your First Promotion at Work
Like what you hear? We encourage you to go back and listen to the full episodes to get the full experience of why each of these episodes garnered their top spots!
In this episode, you’ll hear: -Pros and cons between manufacturing internationally and domestically. -Real-life examples for considering cost, timing, shipping, and quality when it comes to deciding where to manufacture. -YAY’s background and history within the apparel business and the mistakes she made, while learning how to use those experiences to her advantage. -Learning to be proactive in your business instead of reactive. -Promotions are earned, not given. -Learn to love learning and accept that what seems like the most mundane of tasks is actually helping to get ahead in your career.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| On the Way to Hellville: My Brandy Melville Documentary Review | 13 Jun 2024 | 00:24:44 | |
On the Way to Hellville: My Brandy Melville Documentary Review In today’s episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion. Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the “glamor” of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel’s skills in creating attire for those who want to be able to have movement and quality in their garments and refuse to settle for anything less than the best. Today, we're pulling some threads, exposing truths behind 'Made in Italy' and diving into global manufacturing realities. It's not just about the labels; it's about understanding the cultural and economic landscapes that define the apparel industry. And as we stand at the crossroads of consumerism and conservation, the adverse effects of fast fashion become glaringly apparent. Join Rachel in her mission to create awareness so we can begin to make differences and impact the world inside, and outside of the apparel industry.
In this episode, you’ll hear: -The correlation between the documentary and Rachel’s experiences at Abercrombie & Fitch. -How the exclusionary nature behind the practices at Brandy Melville and other brands shape societal thinking, especially among certain demographics of young women. -An explanation of distinct practices used that indicate super low quality in fast fashion brands. -How fast fashion is continuing to deteriorate sustainability in the apparel industry.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| How to Play The Office Politics Game | 06 Jun 2024 | 00:22:49 | |
How to Play The Office Politics Game In today’s episode, Rachel diving right into corporate office politics and in the industry of apparel, Rachel has learned a thing or two about securing that next promotion or pay raise. It's a journey layered with challenges and requires a combination of strategy, education, and sometimes defensive measures when things go haywire. Rachel goes into how to distinguish yourself from your peers through self-motivated learning in a sector that rewards but doesn't always require it, and offers insights into how a savvy supervisor can be the key to shielding their team from the whirlwind of office politics. Rachel also gets real about taming a fiery temperament and the transformative power of humility. The road to becoming an effective leader was paved with tough conversations, weekly sit-downs, and accepting the kind of feedback that can sting. Tune in for practical tips on tapping into company resources like tuition reimbursement to fuel your journey without emptying your wallet and why embracing criticism as a catalyst for growth is a move that will continue to provide value in your career for the long haul.
In this episode, you’ll hear: -You have to learn how to play the corporate office politics game whether you want to or not. -Actionable tips to set yourself apart and get ahead. -Ask about tuition reimbursement for continued education! -Document things being said and incidents if you’re having an issue as work.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Tailoring to Modern Moms in The Apparel Industry with Magda Lasota | 30 May 2024 | 00:41:24 | |
Tailoring to Modern Moms in The Apparel Industry with Magda Lasota In today’s episode, Rachel is chatting with the very talented, Magda Lasota, the force behind MLM Brand! When Magda traded her corporate badge for the entrepreneurial rollercoaster, she didn't just start a business; she sparked a movement for mothers in the workplace. Magda recounts her evolution from a new mom in the corporate grind to an innovator in maternity apparel. She opens up about the postpartum challenges that led her to create a line of stylish nursing wear designed for the modern working mother. Magda's passion shines through as she discusses the support new moms need and how her brand aims to celebrate and empower them every day.
Building a brand from scratch is no small feat, especially when you're committed to sustainability and local production. Magda shares the behind-the-scenes of her journey with MLM Brand, from celebrating the complexities of manufacturing in LA to finding a sweet spot between ethical production costs and her company's core values. The conversation navigates the highs and lows of entrepreneurship and the crucial role of community backing for small businesses like hers. Magda's story is a testament to the resilience and dedication required to craft a brand that not only looks good but feels good—from the manufacturing floor to the boardroom to the playground. Magdalena Lasota founded MLM BRAND in 2019 because she wanted to make the fourth trimester easier for moms by creating a collection of elevated, timeless maternity pieces. MLM Brand's mission is to create a fewer, better maternity wardrobe so you can feel good and focus on what truly matters in those early months, years of motherhood. MLM Brand's elevated high quality basics are thoughtfully designed to seamlessly fit into your pre-pregnancy style and to achieve stylish, comfortable, motherhood-friendly outfits — in the office and at the playground.
In this episode, you’ll hear: -How being a mom in the corporate world inspired the MLM Brand. -Get comfortable with things going wrong as an entrepreneur. -What it’s really like to manufacture your apparel locally, as opposed to overseas. -The story behind the innovative Preloved collection within MLM. -The reality of the costs of returns that most people don’t think about.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
To connect with Magda and the MLM brand: https://mlmbrand.com/
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose! | 23 May 2024 | 00:21:03 | |
Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose! In today’s episode, Rachel is addressing the digital trolls, encouraging us to clean out our proverbial closets by way of realizing that focusing on the negative comments is worthless, and the reasons why her wardrobe is intentionally small. Rachel shares real strategies to brush off the most unwelcome of digital feedback—yes, even those unsolicited "boob jokes" and those relentlessly negative comments. Maintaining focus on the positive comments to continue pedaling towards success is essentially highlighted in this episode. When it comes to dressing for success in a sustainable way, Rachel’s got some ideas that are as stylish as they are responsible. We're talking about the chic intersection where business attire meets environmental consciousness, and how Rachel’s minimalist wardrobe choices reflect Unmarked Street's commitment to ethical fashion and professionalism. By choosing quality over quantity and supporting transparent brands, this episode unpacks the long-term financial and ethical gains of a sustainably-minded professional closet.
In this episode, you’ll hear: -The types of comments coming in from the trolls - the boob jokes are getting old! -For all of the negative comments, there are always positive comments highlighting the impact that is being made. -The evolution of Rachel’s closet and why her wardrobe is so small. -Shopping for high-quality garments vs. low-quality has so much more benefit in the long run…for you and the planet.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Girl Math: Shatter the Stigma and Make It Work For You | 16 May 2024 | 00:19:33 | |
Girl Math: Shatter the Stigma and Make It Work For You In today’s episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you. We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life and finances. Further into our discussion, we explore the smart economics behind fashion and apparel investments and the long-term value of quality apparel. By applying the concept of cost-per-use, we shed light on how luxury items can align with your budgeting practices, ultimately supporting sustainable shopping habits. Rachel also shares valuable industry insights and describes how supporting sustainable brands can not only work for you, but also for the economy, and planet.
In this episode, you’ll hear: -Guess what!? Girls are good at math too! Don’t buy into the stigma. -Recommended reading from Nicole Lapin, the inspiration behind Rachel’s leadership style. -How to figure out if an item is worth purchasing. -Think about the quality of what you are purchasing. -Supporting sustainable brands will help you, your budget, the planet, and so much more.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| How to Train for Running A Successful Business with Martha Schoenewe | 09 May 2024 | 00:30:04 | |
How to Train for Running A Successful Business with Martha Schoenewe In today’s episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially. Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning how to love running. We dive into the art of perfecting your pitch, especially in the competitive ring of entrepreneurship. From the small victories like securing that dream domain to discerning between the must-haves and nice-to-haves, every detail matters. Whether you're stitching together the beginnings of your brand or scaling to new heights, this episode is your tailor-made guide to navigating the course of the apparel industry. Martha Schoenewe is the founder and owner of Tangent Tees. At Tangent Tees, we believe running is for EVERYONE, regardless of size. We design bold, performance-driven apparel that celebrates your curves, supports your every stride, and lets you unleash your inner athlete. No more hiding, no more settling - join the movement and run your way, on your terms. Tangent Tees was founded to connect people and communities through intentional inclusion. We offer plus-size athletic apparel so that everyone can feel that same sense of community and involvement with small group activities. Community and people. We all belong.
In this episode, you’ll hear: -The WHY behind Martha’s mission for starting Tangent Tees. -Both Martha and Rachel hated running when they first started! -Martha’s crazy history with running - a testament to how amazing the running community truly is. -What helped Martha win her pitch competitions? -How to appropriately build the foundation for your business.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com To connect with Martha and the Tangent Tees brand: https://www.instagram.com/tangent_tees/
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| Grade Rules vs. Body Size Charts | 02 May 2024 | 00:11:17 | |
Grade Rules vs. Body Size Charts In today’s episode, Rachel is addressing a topic that’s been garnering some questions from clients and social media followers, Grade Rules and how they’re different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and have demonstrated how utilizing the standards set by industry leaders such as Alvanon and ASTM can aid in achieving a superior fit across all sizes.
In this episode, you’ll hear: -How grade rules are very different from body size chart rules for a garment. -Body size charts are more informative for the customer! -A garment grade rule should measure the garment, not necessarily a body. -The fabric, amount of stretch, and constantly measuring how bodies are changing plays a huge part in grade rules!
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to her channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Let’s Nerd Out on Cycling Apparel! | 25 Apr 2024 | 00:18:59 | |
Let’s Nerd Out on Cycling Apparel! In today’s episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Rache’s background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. We’ll also go through Rachel’s triathlon training to the nuances of different cycling genres. Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. We’ll also nerd out on the specifics of what to wear for each cycling adventure, from the casual tech tees for mountain bikers to the practicality of chamois shorts for long-distance riders. We get to hear recommendations on choosing the right chamois shorts and why they're a game-changer for your riding comfort. We can’t stress enough the essential apparel for road riders while emphasizing the importance of visibility, warmth, and carrying necessary tools. This episode is a must-listen for any cycling (or apparel) enthusiast!
In this episode, you’ll hear: -A little bit about cycling and how Rachel got involved with it. -Share the road!! We promise we are not here to piss you off! -The different types of cycling and the appropriate apparel that coincide. -What exactly is a chamois and why is it important? -Other key pieces that are absolutely necessary for cycling.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com
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| 40 to 40 Series, Week 4: Adrenaline Junkie! | 22 Aug 2024 | 00:16:37 | |
40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plane to the high-speed excitement of following Lewis Hamilton on the Formula 1 circuit. Plus, Rachel shares details about her journey back into triathlon training and her mutual love for cycling. Let’s also not forget the giant leap from leaving a corporate 6-figure income and benefits behind to solopreneurship - the ultimate calculated risk! This episode promises to offer a unique glimpse into the adventurous side that fuels Rachel’s passion, both in and outside of the business.
In this episode, you’ll hear: -There is NOTHING like skydiving! -How incredible it is to feel your heart pounding at a Formula 1 race. -As an avid cyclist, Rachel begins training again for another adventure! -An explanation of how walking away from a 6-figure income, podcasting, and owning a business alone is the ultimate calculated risk.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY | 18 Apr 2024 | 00:21:38 | |
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability. The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive. Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping.
In this episode, you’ll hear: -The importance of having a process in advance to anticipate challenges instead of putting fires out constantly. -Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out. -The most common root causes of “fires” in the industry. -Knowing what is happening within your business is essential, no matter what role you have in the business.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Introducing a visionary leader and expert in the fashion industry - the founder of Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and consulting services tailored specifically for startups in their initial phases or those seeking expansion. As a boutique consulting business, YAY and her team dedicate their focus to one large project at a time, partnering with mid to large-scale retail companies with Private Label initiatives.
With over 25 years of invaluable industry experience, YAY brings a unique perspective to the table. Her journey includes successfully building 14 multimillion-dollar Private- label brands from the ground up. Having held executive roles on both the manufacturing and retail sides of the industry, YAY’s understanding of the challenges and victories inherent in building a successful fashion brand is unparalleled. Additionally, her Lean Six Sigma Black Belt certification enables her to design and redesign end-to-end processes to eliminate waste and drive profitability growth.
But YAY’s expertise isn’t just theoretical - it’s grounded in real-world experience. As a solo entrepreneur, she faced the same hurdles and triumphs that many of her clients encounter. From managing lean budgets to crafting assortments and pitches that resonate with buyers, YAY has navigated it all.
Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end roadmap designed to minimize risks, preserve initial funding, and achieve a positive return on investment. Since then, she has successfully guided dozens of entrepreneurs to exceptional results, helping them avoid common pitfalls and optimize their processes. With expertise in merchandising, design, product development, operations, private label development, and supply chain management, YAY has collaborated with some of the biggest names in the apparel, fashion, college, and sports licensing retail industries. Her customized solutions are tailored to each client’s unique needs, ensuring that their product stands out from the competition and deeply resonates with customers.
But YAY’s mission goes beyond just creating successful fashion products - she’s committed to building businesses that last. Whether you’re a startup entrepreneur or an established brand, YAY and her experienced team are here to help you achieve your fashion business goals.
Schedule a free Brainstorming call with YAY today to take the first step toward realizing your vision. Remember to mention the Unmarked Street’s Podcast show to receive a special offer of 20% off any services you need. Let’s transform your fashion dreams into reality Together.
Links: Learn more: https://yushkovadesign.com
Case Studies: https://yushkovadesign.com/case-studies/ Self Starter Online Program for Fashion Entrepreneurs Who Want to Win: https://yushkovadesign.com/products/self-starter/ We share tips and strategies in our weekly articles on https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST. Topics are published on our linked in company page https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at https://calendly.com/yushkovadesign/executive-roundtable-with-yay
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| The Values That Define Who We Are | 11 Apr 2024 | 00:14:09 | |
The Values That Define Who We Are In today’s episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth. Today’s current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market.
In this episode, you’ll hear: -Allow us to reintroduce ourselves! -How therapy has been a positive experience for Rachel and the role it played in determining core values. -In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope. -How can we impact the world more positively?
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com
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| International vs. Domestic Manufacturing, What You Need To Think About | 04 Apr 2024 | 00:16:56 | |
International vs. Domestic Manufacturing, What You Need To Think About In today’s episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachel’s extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their subsequent impact on pricing.
In the realm of manufacturing quality and international shipping, we address common misconceptions and stress that quality isn't solely dependent on the location but on diligent research and forming solid relationships with manufacturers. Rachel is also busting myths about international production, particularly in China, and emphasize the need for visiting production sites to assure quality, regardless of whether they're domestic or overseas.
In this episode, you’ll hear: -Cost differences and what to consider when working with overseas manufacturers. -An in-depth explanation of customs and duties fees. -International shipping options, but be sure to explore the advantages of manufacturing locally. -The big red flag for why you shouldn’t manufacture in a particular region.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| Getting Into Details About Project Management Certification | 28 Mar 2024 | 00:21:22 | |
Getting Into Details About Project Management Certification In today’s special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachel’s evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry.
The road to PMP certification is an intellectually rigorous one, and we’re pulling back the veil on that challenging endeavor. We recall those nights of intense study, the vast array of textbooks and flashcards, which is reality as Rachel prepped for the PMP exam. Rachel’s path, carved out of a background in fashion design, illustrates that a diverse foundation can not only meet the stringent PMP prerequisites but also enrich the field of project management with fresh perspectives.
As we guide you through the winding application process for PMP certification, Rachel shares the three stringent requirements for applying to take the exam and explores the profound impact that a project management mindset can have on your professional and personal life, all within the vibrant realm of the apparel industry.
In this episode, you’ll hear: -What Project Management Professional (PMP) Certification is and why you should consider it. -How Rachel became involved in project management. -What’s required for eligibility to take the exam? The three requirements! -A professional perspective on the benefits of having the certification.
We can’t wait to hear what you think of this episode! For more information about PMP Certification, visit https://www.pmi.org/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| Why Your Leadership Style is Key in The Hiring and Firing Process | 21 Mar 2024 | 00:18:16 | |
In today’s special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey. Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing and social media in Rachel’s case, and the lessons learned in identifying the skill sets these positions demand. The chapter emphasizes the importance of knowing your leadership style and the criticality of making swift personnel decisions to uphold company standards, encapsulating the philosophy of "hire slow, fire fast." We also dive into the delicate balance small business owners must strike between the need for expert consultants and budget realities. We even talk about the necessity of adapting leadership styles, cultivating patience, and developing standard operating procedures with new team members. Transparency and constant strategy evaluation with the team are underscored, along with the aspiration to eventually attract and afford top-tier talent capable of leading departments.
In this episode, you’ll hear: -If you have an amazing team, you become that much more enthralled with the work you do every day. -How to recognize talent and when to choose someone with your demeanor and when not to. -Bring back testing for interviews! -What Rachel has realized in herself as she hires in areas she does not consider herself to be an expert in. -Hire slow, fire fast and remember that transparency is key!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| How to Get Your First Promotion at Work | 14 Mar 2024 | 00:19:25 | |
In today’s special episode, Rachel reflects on the insights she’s gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up – it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss.
Rachel also reflects on the personal growth that comes with navigating career challenges. She gets candid about her own early success and the pitfalls of overconfidence, learning the hard way the value of humility and tact. Through stories of coaching others and learning from feedback, we explore the continuous process of learning and the power of kindness and respect in professional settings. We tackle the common myths around workplace communication and productivity. Rachel recounts a personal story about improving the tone of written communications and how quality trumps speed when it comes to work that gets noticed.
In this episode, you’ll hear: -Rachel talks about her “fiery” side during her corporate experience. -What helped Rachel get promoted and all of the skills she acquired on the journey. -Understand the importance of performing the tasks you don’t want to do. -Gratitude goes a long way! -Real-life example of working through the promotion process. -Bonus tip - Quality of work over quantity, always.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet
Learn more at https://www.thebusinessofapparel.com | |||
| The Truth Behind Size Inclusivity from Different Perspectives with Raquel Vélez | 07 Mar 2024 | 00:28:51 | |
In today’s special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel Vélez! As we reflect on the ever-evolving fashion landscape, Raquel’s insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion. This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel. Raquel Vélez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023. To connect with Raquel, you can go to her website: Alpine Parrot
In this episode, you’ll hear: -A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey. -The importance of education and knowing that what the tag says does not matter. -True-to-size – what does this even mean?? -What happens when brands bring in additional sizes, but don’t sell them? -How quality of apparel affects your experience in the activities you’re doing.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ Learn more at https://www.thebusinessofapparel.com
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| Celebrating One Year of Podcasting! | 29 Feb 2024 | 00:17:43 | |
Celebrating One Year of Podcasting! In today’s episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole. Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior – the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices. Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel. In this episode, you’ll hear: -Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content. -Beginner’s luck and the steps beyond - the role it played specifically in Unmarked Street. -The challenges the apparel industry faced in 2023. -The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through. -The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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| What Does it Cost to Build an Apparel Line? | 23 Feb 2024 | 00:21:31 | |
What Does it Cost to Build an Apparel Line? In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last week’s episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability. Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line.
In this episode, you’ll hear: -How merchandising is a great way to gauge what your customer wants before diving into creating a custom line. -The importance of hiring people on your team who have experience and truly know what they’re doing. -The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line. -Monthly retainer vs. Hourly costs + real costs associated with each step of the development process. -How profit can be used correctly to help push your brand forward.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach | 16 Feb 2024 | 00:23:09 | |
Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach! Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls. Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line. Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success.
In this episode, you’ll hear: -The story behind the Give Her Courage movement and The Courageous Brand. -Reasoning and explanation behind the route chosen to start building the apparel brand. -Mistakes were made - what Kelly would do differently the next time around. -Realistic timelines and costs associated with building an apparel brand slated for success. -Spend just as much time on advertising and marketing as you do creating!
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com
About Kelly Roach: Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.
Connect with Kelly: Website: https://kellyroachcoaching.com Instagram: https://www.instagram.com/kellyroachofficial/?hl=en LinkedIn: https://www.linkedin.com/in/kellyroachint/ Facebook: https://www.facebook.com/kelly.roach.520 Twitter: https://x.com/kellyroachlive?s=20 Youtube: https://www.youtube.com/c/kellyroach Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755
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| 40 to 40 Series, Week 3: Our Childfree by Choice Story | 15 Aug 2024 | 00:22:53 | |
40 to 40 Series, Week 3: Our Childfree by Choice Story In today’s episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice. Together with her husband Kyle, Rachel navigated the realm of societal expectations and internal struggles to make a conscious decision that aligns with their values and aspirations. Rachel reflects on her early experiences with babysitting and being a nanny, and how much she absolutely adores kids and supports the lifestyle choice to have them. Rachel also sheds light on how this life choice has profoundly impacted her personal and professional goals, granting the liberty to scale her business and travel spontaneously, without thinking about school schedules, and other intricacies involved when children are in the mix. In this episode, Rachel truly emphasizes that having children is an extremely personal choice that you get to make and there is support for your choice. We encourage you to listen to the episode in its entirety and embrace perspectives of those contemplating similar decisions. Feel free to connect with Rachel about any of the points discussed in this episode as we encourage dialog and conversation to move forward and achieve success in any area of our lives and businesses.
In this episode, you’ll hear: -Defining why the term “childfree” over “childless” is preferred in this community. -How incredibly difficult this decision was and Rachel’s history with babysitting and children, including being certified with the Red Cross! -The importance of opening up to the discussion about following the feeling of not being ready for kids. -The opportunities Rachel and Kyle have created for themselves related to the choice they’ve made. -Utilize resources to help guide you in your own decisions and always know there is support and compassion for whatever choice to do make.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: Timelines for Success! | 09 Feb 2024 | 00:16:27 | |
The Business of Apparel Podcast Series: Timelines for Success! In this last episode of the Business of Apparel Series, Rachel wraps up our enlightening journey into the secrets of billion-dollar apparel brands. In this grand finale, we pull back the curtain on the project management side of fashion, exploring the often misunderstood yet crucial world of timelines and calendars. I debunk the myth of the quick turnaround and explain why a nine-month period is the golden window for launching a custom apparel line from concept to consumer. You'll also get a glimpse into the meticulous pre-production phase, understanding the significance of tech packs, prototypes, and how the project management triangle—quality, timeline, and budget—plays a vital role in crafting your brand's success.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -Why timelines are one of the most hated topics in the apparel industry! -Why starting with the end date in mind is ideal when preparing to launch a line. -Each of the processes involved and their roles. -A breakdown of the suggested 9-month timeline. -A deep dive into the Project Management Triangle.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: The Forecasting Process | 02 Feb 2024 | 00:14:04 | |
The Business of Apparel Podcast Series: The Forecasting Process In this episode of the Business of Apparel Series, Rachel takes us through the intricate art of forecasting in the apparel industry, a task that's as challenging as it is vital for the balance of inventory and customer satisfaction. From the complexities that arise during unforeseen events, like the COVID-19 pandemic, to the essential role of historical sales data in planning for new seasons, we unpack the elements that make forecasting a formidable yet indispensable process. We also delve into the three-tiered strategy of forecasting that can align production with sales targets, a technique especially relevant for those working closely with sales teams or selling directly to consumers. This episode really sheds light on how a solid forecasting approach is key to sustaining manufacturing relationships and ensuring the timely production of quality goods, insights that could be pivotal to the growth and success of any apparel brand.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -How forecasting has changed in the industry, especially since the pandemic. -The 3 types of forecasts you need to put together for your apparel brand. -How to use historical data in an initial sales forecast. -Never send a false forecast - the downsides. -Learning to lean on your community for helpful feedback and using this in your forecasting.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton | 26 Jan 2024 | 00:17:01 | |
Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton In this episode, Rachel chats with Leslie Thornton, to discuss the transformative journey of self-love and emotional mastery in not just shedding pounds but also cultivating a lasting appreciation for our bodies.. Discovering that perfect outfit in your closet that makes you feel unstoppable can be a game-changer, but what happens when your body changes and the clothes don't fit the same way anymore? We unravel the complex ties between fashion, self-esteem, and health, emphasizing the power of size inclusivity and the need to shift focus from the numbers to a reflection of confidence and comfort in the mirror. Leslie provides insight into the emotional roadblocks of accepting our changing bodies, and together, we underscore the fashion industry's potential to fuel personal empowerment. During our travels, we've learned firsthand how diverse the world's sizing systems are where our usual size is just a number, and fit is the only universal language. We explore the idea of detaching from the labels and sizes that so often define us, diving into personal stories and cultural insights that highlight the variety of perceptions surrounding body image across the globe. As we close, I invite you to join me in discussing how apparel professionals can harness these insights to foster inclusive brands that encourage self-acceptance and holistic health. Leslie is the Founder and CEO of Hypnosis for Permanent Weight Loss, an international health coaching program for people seeking mental freedom from food, body, and weight, and is a leading expert in the holistic health space. Leslie is an NLP Trainer, Hypnotist, & certified coach, who has helped 100's of people around the world - overcome the mental obsession with food, body, and weight for good!
In this episode, you’ll hear: -The importance of having really well-fitting apparel and its impact on your day-to-day life. -Size numbers mean nothing! -The difference in sizing across other areas of the world and cultures. -The process behind learning to transform your thoughts through hypnosis.
We can’t wait to hear what you think of this episode!
Connect with Leslie: https://hpwl.co/ Leslie’s Instagram: https://www.instagram.com/lesliemthornton/
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: Numbers Don’t Lie! | 19 Jan 2024 | 00:17:21 | |
The Business of Apparel Podcast Series: Numbers Don’t Lie! In this episode of the Business of Apparel Series, Rachel explores the crucial numbers that will drive your apparel brand towards success. Listen in as I break down the importance of understanding margin percentages, a vital indicator of product health and profitability. I'll share why a margin of 35% or lower could spell trouble for your business when considering the full spectrum of expenses, and offer you an opportunity to further your knowledge through an upcoming free workshop. You won't want to miss the chance to participate in this workshop so that you can immediately impact your business strategy.
We then discuss actionable strategies to increase profitability, from renegotiating with factories to selecting more cost-effective materials, and even adjusting retail prices when necessary. Grasp the intricacies of direct-to-consumer and wholesale margins, and learn how calculating profit margins with both retail price and landed cost in mind is a fundamental driver for growth and financial independence. This conversation is tailored to empower you with the tools and knowledge to help you grow a profitable apparel business.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -Are you bringing in the profits you need to grow your business? -Why it’s hard for small businesses to compete with the big box brands. -Working backwards to figure out your profit margin and the factors that go into the process. -The importance of SKU rationalization and how this ties into setting appropriate profit margins.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| Tailoring Success Outside of the 9 to 5 with Debra Boulanger | 12 Jan 2024 | 00:16:39 | |
Tailoring Success Outside of the 9 to 5 with Debra Boulanger In this episode, Rachel sits down with the remarkable Deb Boulanger, founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over, for a candid conversation about the leap from the corporate world to entrepreneurship. Deb shares invaluable insights on harnessing the spirit of an intrapreneur to fuel your own business venture, drawing on her personal journey and the challenges she faced while adapting to the digital marketing landscape. She emphasizes the power of your corporate experiences and the pivotal role of coaching and community in the often daunting early stages of establishing a brand. Listen in as we explore the mindset shifts essential for budding entrepreneurs, tackling fears and overcoming the scarcity mindset that often accompanies this transition. We dissect the realities of replacing a corporate salary, discuss financial strategies for growth, and celebrate the success stories emerging from Deb’s accelerator program. Deb Boulanger is the Founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over. She is also the amazing host of the Life After Corporate Podcast. With 27 years of experience in launching services, she has dedicated her career to closing the revenue gap for women founders.
In this episode, you’ll hear: -Characteristics to notice within yourself before you begin your entrepreneurial journey. -Leveraging corporate experience, the importance of hiring a coach and building a community. -The value of market research and what to expect early on in your journey. -Tips for paying yourself and learn where your profits should be!
We can’t wait to hear what you think of this episode!
You can learn more about Deb at her website: https://thegreatdoover.com/ You can also follow her @deb_boulanger on Instagram or on LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/ ---------------------------------------------------------------------------------------------------
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: All About Sourcing | 05 Jan 2024 | 00:17:41 | |
The Business of Apparel Podcast Series: All About Sourcing In this episode of the Business of Apparel Series, Rachel pulls back the curtain on apparel sourcing. This episode packs a punch with firsthand experiences and expert insights on navigating the complex web of manufacturer partnerships, cost negotiations, and the crucial dance with minimum order quantities (MOQs). Whether it's weighing the pros and cons of local versus overseas production or the art of funding those first crucial purchase orders, this conversation is a goldmine for anyone ready to take their apparel business from concept to closet. Embark on a journey of financial savvy and strategic sourcing as we tackle the challenges of funding a startup and the allure of low MOQs.. Discover how side hustles can be more than just income diversifiers—they can be the lifeline for your brand's inception and growth. We're not just sharing experiences here; we're equipping you with actionable strategies and highlighting invaluable resources to ensure you can forge ahead with confidence in your manufacturing choices and sustainable practices. To wrap up, we delve into the ethical and practical facets of manufacturing that can define or derail your brand's legacy. Learn how to establish a robust relationship with your factory, ensure your products are ethically sourced, and maintain that crucial balance between cost and quality.
In this episode, you’ll hear: -Unmarked Street’s role in sourcing for your company. -The importance of understanding Minimum Order Quantities (MOQs). -Where is your funding coming from? -Ethics in factories and cleanliness should be top priority.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: The Importance of Brand Standards | 29 Dec 2023 | 00:13:48 | |
The Business of Apparel Podcast Series: The Importance of Brand Standards In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we’ve identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape.
We’ll then switch gears to the fascinating realm of product naming, a process that might seem simple but can often turn into a labyrinth of challenges. I’ll walk you through my past experiences and the painstaking process of renaming a product line at a corporate job. Learn why the involvement of all team members is vital. Lastly, let’s spread the knowledge of this podcast, because the better we understand the business of apparel, the better we can shape the world of fashion together.
In this episode, you’ll hear: -The two main types of apparel brands and an invaluable resource that can help no matter what. -What is Blue Sky? -The importance on really focusing on product naming. -Rachel shares a valuable story from her time in corporate apparel.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| The Business of Apparel Podcast Series: Your Target Customer | 22 Dec 2023 | 00:17:05 | |
The Business of Apparel Podcast Series: Your Target Customer In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart of their business operations, reinforcing their importance through regular meetings.
The narrative continues with our candid confession about the struggles we encountered in pinpointing specific customers within our own team. We take you through our transformative journey of how an offsite meeting brought clarity in defining our target customers, fostering significant improvement in our product line and team effectiveness. We also share our brand's unique tagline, a testament to our commitment towards fitting performance apparel and aiding clients in their business growth.
In this episode, you’ll hear: -The visualization through the fitting process. -Rachel recalls this first experience with questioning who the target customer is. -A recall of a past process on how to figure out just who the target customer is and how Rachel applies it to her own brand. -How to build brand loyalty. -Understanding nuances and the many traits of your target customer.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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| Introduction to the New Business of Apparel Podcast Series! | 15 Dec 2023 | 00:17:16 | |
Introduction to the New Business of Apparel Podcast Series! Exciting news! We are launching a brand-new podcast series where we unlock the secrets of the billion-dollar apparel industry! Rachel Erickson, owner and CEO of Unmarked Street and seasoned industry expert, is eager to share her 17 years of experience with you, and reveal how understanding your target customer can immensely impact your decision-making processes.
We'll also explore the dynamics of brand standards and discuss trends versus innovation. Rachel's intimate knowledge of the industry is set to provide you with a comprehensive understanding of the crucial role the right people play in product naming. Not to mention, we'll crunch the numbers behind the brand, and break down target costing and margin percentages. The knowledge you'll gain from this series will empower you to start and scale your own profitable apparel brand while making a significant positive impact. This is a journey you don't want to miss!
In this episode, you’ll hear: -New series announcement! -Rachel’s experience working with billion-dollar brands such as Abercrombie & Fitch and Fossil. -The lack of information within the industry and why its imperative to share information. -What to expect in this series. -Additional learning and educational opportunities from Unmarked Street in 2024.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 2 | 08 Dec 2023 | 00:24:23 | |
Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 2 In the final part of this discussion, Rachel continues the conversation with entrepreneur Andrew Drigola, co-founder of Apparelmark and throw the spotlight on the critical aspect of running a successful apparel brand: the courage to hire experts to guide your journey, and avoid the pitfall of trying to go solo. We're talking about strategic hiring, forecasting inventory, and adhering to timelines - all vital in creating a thriving brand. Listen in as we unfold the proven system for brand success that doesn't involve hastily pushing products to the market.
Next, we dissect the heart of the fashion industry: strategy. It's not just about how your clothes look, but understanding your market and designing accordingly. We discuss the financials and prepare you for the reality of launching a fashion brand - with a budget range between $80,000 to $100,000. High returns and scalability are possible, but they come with perseverance, secure funding, healthy margins, and a solid business plan to avoid future fundraising. We don't shy away from the challenges; we embrace them because it's all part of the fashion journey, which involves careful strategy and financial planning. But fear not, we're here to encourage strategic planning, leveraging expertise, and supporting the fashion community in these challenging times. Let's redefine what 'failure' means in the fashion industry and celebrate the power of resilience and innovation.
If you are serious about growing your fashion brand drop us a line or contact us to get a free expert consultation on your project.
https://www.instagram.com/apparelmark/
In this episode, you’ll hear: -The importance of delegating tasks to experts, particularly when it comes to tasks like inventory forecasting, understanding market trends, and timeline management in the fashion industry. -Why a well-thought-out plan and securing sufficient funding is essential in starting a brand in the industry. -A reflection on 2023 and the challenges faced by the industry in a post-COVID atmosphere. -Resilience and perseverance is a must in these tough times, and be prepared for eventual recovery!
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my YouTube channel and learn more at https://www.thebusinessofapparel.com https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
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| 40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl | 08 Aug 2024 | 00:17:06 | |
40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl In today’s episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German Catholic background and a very large family, reminiscent of Hulu’s “The Bear,” Rachel certainly took on a few unique experiences and values. She touches on how living near her grandparents' farm instilled a deep respect for nature and animals. Additionally, Rachel reflects on the initial instinct to pursue a career in medicine due to her family's strong medical background, and how she ultimately found my passion for apparel design.
Rachel also discusses her personal journey of stepping outside traditional life expectations as a geriatric millennial. From attending art school to moving to New York City for internships, these experiences broadened her horizons and opened up new opportunities. She started to miss the sense of belonging and community in the fast-paced life of big cities, which led her to seek out the warmth and friendliness of the Midwest which ultimately landed her looking for a balanced lifestyle in Colorado.
In this episode, you’ll hear: -How “The Bear” relates to many of Rachel’s childhood experiences. -Why Rachel tended to feel like the family oddball. -The importance of feeling like you’re ready to move on from where you grew up, but always having an appreciation for it. -Why Colorado feels really fulfilling right now! -THE Ohio State culture and how it influenced Rachel’s college career.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 1 | 01 Dec 2023 | 00:26:05 | |
Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 1 In part one of this discussion, Rachel sits down with entrepreneur Andrew Drigola, co-founder of Apparelmark, and journey through his unconventional entry into the world of fashion entrepreneurship and his mission to deconstruct the industry's barriers. Andrew's unique perspective, fuelled by a passion sparked by his partner Cara, a former Lululemon associate, uncovers the behind-the-scenes challenges, secrets, and complexities of the fashion world. Their joint venture, Apparelmark, aims to empower other entrepreneurs, freelancers, and forward-thinkers navigating the fashion industry. As business owners, we sometimes need to take a step back to see the bigger picture. This episode emphasizes the importance of outsourcing and how it can benefit your mental energy, allowing you to focus on your vision. We delve into how consulting agencies can take off some of that pressure, allowing smoother, more successful operations. We discuss how aligning with our client's goals can lead to stronger relationships and personal growth within the industry. Finally, we focus on the dynamics of freelancing. We highlight the importance of gaining corporate experience before stepping into the realm of freelance. We shed light on the potential of collaboration and growth within the industry, and the valuable contributions freelancers can make to both corporate and start-up brands. Stay tuned for an equally exciting part 2 of this discussion! Apparelmark is a full-service technical design & development firm servicing startup, emerging and established apparel brands around the globe. Our small but nimble team designs for, manages, develops and executes an ever-increasing portfolio of brands in performance apparel, ready-to-wear, and accessories. If you are serious about growing your fashion brand drop us a line or contact us to get a free expert consultation on your project.
https://www.instagram.com/apparelmark/
In this episode, you’ll hear: -Andrew’s unconventional story about his initial entry into the world of fashion. -How outsourcing helps to protect your peace as a business owner - Step into your CEO role! -The value of building lasting relationships within the industry. -The role that corporate experience plays in freelancing.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| What I Would’ve Done Differently, A Journey of Gratitude and Growth | 24 Nov 2023 | 00:28:11 | |
What I Would’ve Done Differently, A Journey of Gratitude and Growth In this episode, Rachel tells us about a time when she found herself stretched thinly between her growing business, Unmarked Street, and her ambitions in the real estate industry. It was a chaotic period of juggling responsibilities, but it was also a time of tremendous growth and learning. This episode unpacks that journey, exploring the trials and triumphs, the mistakes and the lessons that have shaped Rachel as an entrepreneur. We uncover the potent power of gratitude in transforming our daily experiences. We talk about the beauty in acknowledging the simple everyday joys and how it leads to a more fulfilled life. As we move forward, Rachel shares the pivotal decision of stepping away from real estate to fully commit to Unmarked Street. She outlines her three-pillar focus for 2024: client servicing, education, and sustainability advocacy in the apparel industry. We also discuss the Business of Apparel Podcast, an invaluable resource for fellow entrepreneurs offering insights, advice, and lessons. This episode is a treasure trove of entrepreneurial wisdom - a blend of personal experiences, hard-learned lessons, and forward-looking strategies. So, tune in and let's embark on this learning journey together.
In this episode, you’ll hear: -The power of establishing a gratitude practice, its purpose and how to start. -One of the biggest things Rachel wishes she did differently while building Unmarked Street and how it was ultimately fueled by fear. -How starting RTQ Apparel pulled focus away from Unmarked Street. -Rachel’s experience with coaching programs and reflects on how they affected her current focus. -The three pillars for 2024 and remember…focus on one thing at a time!
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- | |||
| Harnessing the Power of Mindset with Mentor and Coach, Brigette Sobus | 17 Nov 2023 | 00:26:17 | |
Harnessing the Power of Mindset with Mentor and Coach, Brigette Sobus In this episode, Rachel engages in a transformative conversation with the dynamic Brigette Sobus, owner of the Power & Joy Coaching Academy. Brigette shares her enthralling journey from hair colorist to flourishing entrepreneur, underlining the vital role of mindset in both personal and professional realms. As we probe into the overlooked significance of mindset in corporate America, it becomes increasingly clear how mastering it can drastically change your life. We then navigate the intriguing world of Neuro-Linguistic Programming (NLP). As the foundation of excellent communication and behavior modification, Brigette illustrates the power of NLP through the awe-inspiring success stories of her clients, Shelby and Mary. Their narratives reveal how shattering limiting beliefs and negative emotions can bring about a paradigm shift toward boundless success. The nuances of shifting one's mindset for success are highlighted, and Brigette's passion for the subject becomes truly infectious. Brigette Sobus is the Power, Joy & Profits Mentor - and founder & CEO of the Power & Joy Coaching Academy, helping women and men reach their highest levels of success. Her Powerful Breakthrough Sessions clear the stops, allowing you to own your power and take control of your future. Her Power & Joy Coaching Academy trains coaches & consultants to achieve exponential growth for themselves and their clients. She certifies coaches in 4 NLP Certifications in her in-demand 7-Day Intensives. She loves helping her clients reach bigger goals than they ever imagined and the success in life they dream about.
In this episode, you’ll hear: -Brigette’s background and how it inspired her to become a coach. -One of the most important things that helped Brigette grow her business right away. -What is NLP? The breakdown. -The first steps of learning to focus on your mindset. -Behaviors you can adopt that will put you where you want to be.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- Connect with Brigette: https://www.instagram.com/brigettesobus/
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| All About Tech Packs: The Ultimate Guide | 10 Nov 2023 | 00:34:57 | |
All About Tech Packs, The Ultimate Guide In this episode, Rachel is geeking out and spilling the secrets of creating a professional tech pack that successfully communicates your apparel design vision. With a tech pack, you can ensure your product meets the quality and production standards that you and your customers demand. Throughout the episode, Rachel offers insights into what details are critical to include in a tech pack, the essential tools for creating one, and the importance of specificity. We expand on the significance of flat sketch designs and the ‘nine heads technique’. Learn the advantages of employing a style number over using English words when communicating with factories. Also, discover the key information to be included in the header of a tech pack and how to modify it as the tech pack progresses.
We will also venture into the world of BOM’s (Bills of Materials) for a tech pack. Understand the complexity of YKK codes and learn how to decipher the right combination code that your tech pack requires. We’ll dive into the nitty-gritty of creating a measurement spreadsheet for your tech pack and how it could save you time and reduce back-and-forth emails. Rachel also shares additional insights on grade rules and graded measurements, and what to include in the tech pack to ensure a professional and complete product.
Overall, this episode is a comprehensive guide to understanding and creating tech packs, ensuring you know exactly what to include in your tech pack to communicate clearly with factories, streamline the production process, and end up with a product that meets your high standards. Don’t forget, Unmarked Street can help you create your very own, professional tech pack. Contact us for details!
In this episode, you’ll hear: -What exactly a tech pack is and the details of how it will protect you in your apparel business? -The importance of having an accurate flat sketch. -Tech pack breakdown, an explanation of what should be included. -How to properly detail sketches inside the pack. -BOM breakdown. -Different schools of thought on measurement spreadsheets. -The final pieces to round out an exceptional tech pack.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos --------------------------------------------------------------------------------------------------- https://www.thebusinessofapparel.com | |||
| Mastering Supply Chain Management with Industry Expert, Brittney Tupa | 03 Nov 2023 | 00:22:41 | |
Mastering Supply Chain Management with Industry Expert, Brittney Tupa In this episode, Rachel sits down with the extraordinary Brittney Tupa, a seasoned supply chain expert in the apparel industry. Her diverse career, spanning from the sparkling world of jewelry to the intricate world of product development, quality assurance, and supply chain management, is a fascinating narrative that demands attention. We delve deep into the importance of relationships in the business world, the various roles required in product creation, and Brittney’s personal experiences during a time when "supply chain" became part of every conversation. Venture with us as we navigate the labyrinth of supply chain management in the fashion industry, where the only thing constant is change. Brittney enlightens us on the significance of demand signals, forecasting, and lead times, especially in the face of a global pandemic that has shaken supply chain operations to the core. We'll also discuss the industry's adaptations and the precarious act of balancing the need for forecasting amidst an unpredictable environment. As we move forward in this discussion, we turn our attention to the critical element of vendor scorecards. Discover how this tool can be utilized in sourcing and quality assurance, rewarding successful vendors and identifying potential problems with those struggling. Get ready to gain a profound understanding of the apparel industry from an undisputed expert. Brittney is a leader in the operations space bringing almost a decade's worth of experience in consumer goods Supply Chain, Sourcing, Quality, and Project Management. With expertise in Apparel, she has worked for some of the biggest names in both the active and outdoor industries.
In this episode, you’ll hear: - Brittney’s multi-faceted journey towards working with the supply chain in the apparel industry. - What is supply and demand and how it applies within the industry? - ”Supply Chain” became a household name during the pandemic. - The shift towards sustainability. - Vendor scorecards and how they help build good relationships.
We can’t wait to hear what you think of this episode!
To connect with Brittney, visit her LinkedIn page here: http://linkedin.com/in/brittney-tupa
Like, comment & subscribe to the Unmarked Street YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos --------------------------------------------------------------------------------------------------- | |||
| Elevating Your Apparel Brand with Evergreen Products | 27 Oct 2023 | 00:15:23 | |
Elevating Your Apparel Brand with Evergreen Products In this episode, Rachel is flying solo to talk about evergreen products for your apparel brand. We’ll dive into how evergreen apparel product lines can boost your brand’s market relevance, customer loyalty, and steady revenue. Our discussion unveils the secrets of keeping your products vibrant with new colors each season and the significant role of core brand colors in maintaining product novelty. We explore the art of cultivating brand loyalty and streamlining production stress through a reliable product line. Learn why regular check-ins with your manufacturer are vital to staying on top of your game. We also dive into the concept of steady revenue and the power of an evergreen apparel line in ensuring a constant flow of income. Closing the episode, we remind our budding entrepreneurs and seasoned business owners, about the everlasting importance of creating high-quality products.
In this episode, you’ll hear: -The definition of Evergreen in business and how it applies to the apparel industry. -The importance of maintaining foundational products in your line. -How to plan for the end-of-life for an evergreen product. -Examples of great evergreen products and poor evergreen product handling within the industry.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| The Power of Perseverance with Lume Six Founder, Margaux Elliott | 20 Oct 2023 | 00:29:00 | |
The Power of Perseverance with Lume Six Founder, Margaux Elliott In this episode, Rachel goes on an adventure with Margaux Elliott, a powerhouse in the apparel industry and the visionary behind the innovative brand, Lume Six. A story that begins in the hallways of the Fashion Institute of Technology and meanders through the thrilling realms of snow, cycling, and skate industries, Margot's journey is as inspiring as it is enlightening. From climbing a million feet on a mountain bike within a year to the struggle of finding a comfortable sports bra leading to the inception of Lume Six, her narrative is an adrenaline rush of resilience and innovation.
Our conversation explores the significance of investment in women's sports and products, a cause passionately championed by Margaux. Also, discover the pivotal role of networking and media coverage in propelling a brand to recognition and success. We discuss the power of perseverance and offer invaluable lessons for upcoming and established entrepreneurs in the apparel industry.
Margaux's sports bra brand, Lume Six empowers women by making the best athletic gear. Check out what we're up to: Learn More: https://lumesix.com/
Connect with us: Instagram: https://www.instagram.com/lumesix/ Facebook: https://www.facebook.com/lumesixapparel LinkedIn: https://www.linkedin.com/company/lume-six/ Margaux's LinkedIn: https://www.linkedin.com/in/margaux-jo-elliott/
In this episode, you’ll hear: -Margaux’s journey through Fashion school in New York City and Italy. -Why apparel is so important and powerful for performance and daily life. -Margaux’s extreme endurance challenge! -The inception and progression of Margaux’s brand, Lume Six. -Media coverage doesn’t always translate to more sales, the power of networking, and more tips for entrepreneurs in the apparel industry.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
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| Blueprint For Successful Apparel Product Development | 13 Oct 2023 | 00:14:13 | |
Blueprint For Successful Apparel Product Development In this episode, Rachel shares the details of a unique blueprint for creating a successful apparel brand, which is now being offered as a free gift! Rachel’s special approach emphasizes the importance of understanding your numbers before diving into the creative process. That's a game-changer! She will be guiding you through the ins and outs of financial planning for your line and explain why launching with one or two products can be a wise strategy.
Learn how the groundbreaking technology of 3D design can significantly cut your carbon footprint while accelerating your development timeline. Plus, Rachel shares valuable resources for those of you interested in this innovative field. Unravel the secret to a profitable brand with the free development roadmap available at https://www.thebusinessofapparel.com/.
In this episode, you’ll hear: -How Rachel’s approach to the development process is different, thus acting as the catalyst for a different type of blueprint. -Explanation of how the blueprint is designed. -Why it’s important not to start with the creative process when developing products…numbers don’t lie! -3D Design and why it’s essential for your future in the apparel industry.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
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| Tailoring a Greener Future with Contingenci by Good Human Founder, Linda Tang | 06 Oct 2023 | 00:20:59 | |
Tailoring a Greener Future with Contingenci by Good Human Founder, Linda Tang In this episode, Rachel chats with Contingenci by Good Human founder, Linda Tang about her mission regarding sustainability in the apparel industry. Linda recalls her family's generational practice of sustainability and how it greatly influenced her life ethos. She gracefully navigated the apparel industry, working with a renowned brand like The North Face and eventually launching her own line using discarded fabric samples. She is a testament to how sustainability can be seamlessly woven into the business model.
Good Human's initiatives such as their take-back and warranty programs are a beacon of inspiration to other brands. We spoke deeply on the need for legislative changes to incentivize sustainable practices and the consequences of non-compliance. In essence, we explored the partnership between Good Human and other brands to reuse liability fabric, a move aimed at promoting waste reduction and reuse. Linda, in her unique way, uses upcycling workshops to foster community engagement and give old clothes a new lease of life. As we wrapped up our conversation, we unpacked how to establish a sustainable workflow in our own businesses.
Good Human offers sustainable closed-loop solutions for the apparel industry and sustainable USA consumer products. Our innovative process repurposes materials and creates customized performance products, reducing carbon impact and inspiring a mindful consumer culture. Join us in creating a more sustainable world, one garment at a time.
In this episode, you’ll hear: -Linda’s journey with sustainability and family history in China. -Prior experience in Quality Control. -The ability to change the views on the sustainability of the people within your circle. -Doing the right thing is long-term, not for instant gratification. -What is a take-back program?
We can’t wait to hear what you think of this episode!
To connect with Linda, visit her Instagram page here: https://www.instagram.com/contingenci/
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| From Student to Scaling with StartUp FASHION Founder, Nicole Giordano | 29 Sep 2023 | 00:20:43 | |
From Student to Scaling with StartUp FASHION Founder, Nicole Giordano In this episode, Rachel welcomes Nicole Giordano, the mastermind behind Startup Fashion, to the podcast! Nicole's impressive journey from a textile design student to a successful entrepreneur in the apparel industry is nothing short of inspiring. We dive into a variety of subjects, from the nitty-gritty of business operations and fabric sourcing to the art of content creation and marketing, all aimed at helping you navigate the complex fashion landscape. Nicole opens up about her unique membership program at Startup Fashion, providing aspiring fashion brand owners with a roadmap to transform their ideas into solid products. We also explore her three-month program, specially crafted to guide new brands toward achieving consistent sales and audience growth. Nicole imparts some golden advice on forging meaningful connections with potential customers and the value of local communities for networking opportunities. StartUp FASHION helps independent fashion brands around the world to launch and grow through education, mentorship, and community. You can learn from their educational blog here and connect on Instagram here.
In this episode, you’ll hear: -Nicole’s blogging journey and what drove her to start. -Details about the membership program at StartUp FASHION. -The significance of mindset work within the program. -The most common blocks and how to get yourself out! -Tips for launching and how to make your first sale.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 40 to 40 Series, Week 1: Confessions! | 01 Aug 2024 | 00:22:00 | |
40 to 40 Series, Week 1: Confessions! In today’s episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most treasured values. She bravely opens up about personal experiences, including the need to occasionally lie for security reasons and a traumatic home robbery. In the second part of the episode, Rachel goes deeper into the critical importance of cybersecurity in her daily routine from secure password managers to avoiding the sharing of sensitive details, Rachel outlines practical steps to protect personal information. She also busts the myth of the "CEO lifestyle" by sharing her own balanced morning routine, NOT starting at 5am like all of the gurus tell you to do to be successful. Stay tuned and get to know Rachel much more in the remainder of this series!
In this episode, you’ll hear: -This series is all about transparency and honesty and will help you decide if Rachel is the right fit for you! -How an experience with a home robbery helped Rachel learn to lie for safety reasons. -Pro tip: Take photos of everything you own in your home! -Rachel is not a morning person! And you don’t have to be either.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| Mentorship vs. Management: Mastering the Dynamics | 22 Sep 2023 | 00:13:32 | |
Mentorship vs. Management: Mastering the Dynamics In this episode, Rachel unlocks the secrets of personal and professional growth through a unique exploration of mentorship and management in the corporate world. Rachel shares valuable insights from her two-decade-long corporate journey and recent consulting experiences. We will be delving into the distinctive roles of a manager and a mentor, and how each one can influence your career trajectory significantly. This episode is brimming with personal anecdotes, clear definitions, and practical tips. Learn how a single compliment can be the spark to a productive mentor-mentee relationship or how to find the perfect mentor for you. For those of you who are managers, we'll show you how setting clear expectations for your team could be a game-changer. And for the bookworms, I've got some great book recommendations to further explore this topic. So tune in, and let's unravel the power of mentorship and effective management in propelling your career to new heights!
In this episode, you’ll hear: -What is management and how to define it; clarification on different roles. -The power of letting go and trusting in your team. -The responsibilities of a good manager. -How to define mentorship. -Tips Rachel recommends to encourage mentorship, from personal experience.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with her: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 | |||
| Shifting From Corporate to Independent with Developer and Designer, Jessica Kuczek | 15 Sep 2023 | 00:20:24 | |
Shifting From Corporate to Independent with Developer and Designer, Jessica Kuczek In this episode, Rachel chats with seasoned pro, Jessica Kuczek, who has navigated the fashion industry through various corporate roles, and now is thriving as an independent contractor. She shares her unique journey, from her earlier roles in sports-licensed apparel to her transformative role at Isaco International. Buckle up, as we unravel the varied roles of the fashion industry and how they can differ greatly depending on the company.
As we progress, we delve into the revolutionary impact of 3D technology on the fashion industry. Discover how tools such as Clo 3D and virtual fittings are transforming the way patterns are engineered, minimizing the overthinking that can plague the product development process. We will take you on a tour of this innovative realm, discussing the future of remote fittings and how this technology is reshaping learning. Lastly, Jessica gives us a sneak peek into her exciting collaborative ventures with Unmarked Street, sharing how her background has armed her for her current roles.
Jessica is an apparel developer and designer with 15 years of experience partnering with companies of all sizes to bring the brands and products they envision to life.
In this episode, you’ll hear: -Jessica’s transition from corporate to contracting within the apparel industry. -The importance of continued education, especially as a freelancer. -Jessica’s experience with Clo 3D and the exceptional technology behind it. -The benefits and challenges of having remote fittings.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com To connect with Jessica on LinkedIn, follow the link here: https://www.linkedin.com/in/jmkuczek/ To connect with Jessica on Instagram, follow the link here: https://www.instagram.com/jessicotti/
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| Negotiating Your Way to Success in the Apparel Business | 08 Sep 2023 | 00:17:58 | |
Negotiating Your Way to Success in the Apparel Business In this episode, Rachel steps into the fascinating world of apparel costing and negotiation in the apparel business. Get ready to gain valuable insights and practical strategies to navigate the complex apparel industry successfully. We will guide you through the essentials of apparel costing, revealing the hidden elements that constitute the cost of a garment - from materials and trims to production time - to ensure you never find yourself in the dark again.
In the second half of our discussion, we dive into the art of cost negotiation with manufacturers and the critical role of building robust relationships. We will equip you with the strategies you need to secure the best prices for your products. We'll also share with you what to do if the factory doesn't readily provide a cost breakdown sheet and how to apply your newly acquired skills in budgeting, retail pricing, and negotiation to your advantage.
In this episode, you’ll hear: -The importance of asking for a Cost Breakdown Sheet (CBD) from your factory. -What to expect average costs to be and remember…numbers don’t lie! -The key points in negotiation. -How to work with target costs instead of a CBD and advice on how to handle your factory costs not being met. -It’s all about building relationships.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| Mastering Love and Fear While Building a Brand: Simon Fisher, Headspace Design Lab Founder | 01 Sep 2023 | 00:29:51 | |
Mastering Love and Fear While Building a Brand with Headspace Design Lab Founder, Simon Fisher In this episode, Rachel wanders through the intriguing maze of brand creation and scaling with her past mentor, the seasoned Simon Fisher. The voyage unveils Simon's trials with corporate restructuring, illuminating the pivotal decisions that sculpted his journey. We explore his unique New Year's resolution and how this philosophy propelled him to face daunting tasks for his exciting new venture, Headspace Design Lab.
Simon offers compelling insights from the field of project management, shedding light on its multifaceted role in harmonizing different business elements. The conversation takes a turn as we peel back the layers of starting a business, with Simon offering candid accounts of his exhilaration and trepidation. He reveals the magic of setting a North Star, the unexpected mentorships that guided his path, and the powerful momentum of taking small, daily strides toward success.
Simon has been riding, working, and generally kicking around the bike and outdoor industry for over 30 years. His career started building helmets for Giro Sport Design in 1992 and most recently was the Category Manager of Bell Helmets for bike and motorcycle riders. Recently he founded Headspace Design Lab, Inc. with four other industry veterans to help consult, test, innovate, and engineer better head protection for a wide range of industries.
In this episode, you’ll hear: -The unique New Year’s resolution that helped drive the force behind Simon’s newest endeavors. -A detailed human account of the realities of leaving corporate life behind to jump into entrepreneurship. -How working in project management acted as some of the best training for moving forward in building a business. -The importance of having a coach to guide you on a path after coming from such a structure in the corporate world. -The differences between independent innovation and factory innovation.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
@headspacedesignlab LinkedIn: linkedin.com/company/headspace-design-lab | |||