The Business Communicators – Détails, épisodes et analyse

Success doesn’t teach you much; failure does. On the latest episode of The Business Communicators, Austin, Hattie, and Thomas are joined by Daniel Méndez Aróstica as he shares his insights on how comms pros can navigate a shifting job market through strategic networking, personal branding, and community support. 

Daniel discusses his journey of building an open, inclusive community through #CommsJobs that empowers people to connect, learn, and grow, why it’s important to make networking personal, and the importance of being visible and being human.

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Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?

On the latest episode of The Business Communicators, Josh Kail joins Austin and Thomas for a discussion on the evolving media landscape through digital platforms, social media, and emerging technologies like AI. 

Kail emphasizes that, while AI can assist in tasks like data analysis and pattern recognition, it cannot replace the human element in PR - the creativity, empathy, and ethical judgment that are crucial in storytelling and relationship building.

The episode touches on navigating the ethical challenges that come with new technologies and data usage, the Cambridge Analytica scandal, and the potential for misuse of data in influencing public opinion. 

Music Credit: Smoke (with Lostboycrow) – Feather

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More than a week after Apple’s WWDC, communications professionals across the globe are evaluating Apple’s latest “one more thing” – the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR?

Then, Austin and Thomas breakdown Reddit’s rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffman’s new direction on API access – potentially putting some apps like Apollo and others out of business. 

The show wraps on the diamond by discussing the Oakland A’s “reverse boycott” with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run.  

Music Credit: Smoke (with Lostboycrow) – Feather 

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Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.

This episode covers strategies to audit your career progress and overall personal brand value, taking in to account critical metrics such as:

• Professional Development: It’s YOUR responsibility.
• Digital Media: Are you adapting with technological advances?
• Complacency vs. Change: Are you evolving with the industry?
• …and much more!

After tuning in, you’ll be armed with the tools to conduct a personal SWOT analysis. Along with addressing any weaknesses to focus on for improvement, you’ll gain a better appreciation for areas in which you’re already a rock star communicator.

Connect with The Business Communicators on Twitter and Instagram, and find
out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an
email at podcast@iabchouston.com.

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Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.

This episode will tackle today's tough questions highlighting both the benefits and challenges of digital media application in 2019:

• Is the rise of social media use by politicians and mass influencers here to stay?
• What digital best practices should businesses extract from successful public figures for their own impact?
• Social activism in engaging consumer markets: Is it a ‘do’ or ‘don't?’
• Is print media officially dead, or is this still a relevant communications medium?

Connect with The Business Communicators on Twitter and Instagram, and find
out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an
email at podcast@iabchouston.com.

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Introducing The Business Communicators, a podcast presented by IABC Houston. Host Austin Staton guides listeners on a journey to explore the world of communications while discussing the key issues and trends that impact our industry. Each episode will feature conversations with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

Beginning Feb. 18, the premiere week will break down the weaponization of social media, the importance of building an influential and strong network, the value of audio storytelling in the corporate world, and so much more.

Connect with the The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Editor's Note: Special thanks to Hayley Ross, Thomas Baen, and John Harris for helping this show get off the ground!

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It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.

Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.

Music Credit: Smoke (with Lostboycrow) – Feather 

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TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.

What is the cost of virality? Is it worth sacrificing one’s morals or ethics?

LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waks’ investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones. 

The podcast further breaks down Foresyte, the company CEO Stephen Eddy’s string of deleted DMs and LinkedIn posts boasting about Wak’s TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company.

The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward.

Editor’s Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyte’s established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response.

Music Credit: Smoke (with Lostboycrow) – Feather

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Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift’s marketing and business acumen – and how artificial intelligence is impacting the music industry.

Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion, media ethics, and why it’s paramount for communicators to stay informed through a variety of news outlets.

The show closes by discussing Bud Light marketing VP, Alissa Heinerscheid, who took a leave of absence on Friday, and MillerKnoll CEO Andi Owen who faced backlash for telling employees to “leave pity city” when asked whether they’d lose their annual bonuses.

Music Credit: Smoke (with Lostboycrow) – Feather

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It’s not often that Democrats and Republicans find themselves aligned on policy. However, TikTok CEO Shou Zi Chew unified Congress as he was grilled by a bipartisan committee who argued that the popular short-video app should be banned in the United States.

While TikTok claims it offers a powerful tool to bring people together, momentum appears to be gaining as governments across the globe raise concerns over the app’s alleged ties to the Chinese Communist Party.

Did Chew’s testimony exude trust? Will Project Texas be enough to satisfy Congress? Is TikTok just part of a larger problem with social media platforms and data privacy? Tune in as Austin, Thomas, and Kim discuss on the latest episode of The Business Communicators.

Music Credit: Smoke (with Lostboycrow) – Feather 

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