Explorez tous les épisodes du podcast The Built To Scale Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| The 5 Profit Levers: How to Actually Scale Your Business Profitably | Jeremy Reeves | 01 Jun 2026 | 00:50:53 | |
A lot of companies are scaling themselves into a cash flow crisis and they have no idea it's happening. Jeremy Reeves has built five eight-figure offers and generated over $200 million in revenue, and his biggest finding is that acquisition is the least important part of the equation. What you'll learn:
About Jeremy Reeves: Jeremy Reeves is the founder of Scale Advisors and author of The Scalable Profit Model. He started as a direct response copywriter and sales funnel strategist before building and scaling multiple eight-figure supplement and health brands. He now consults with DTC businesses on a performance basis, helping them add profit without adding ad spend.
Connect with him at: Website: https://scaleadvisors.com/ Book: https://scaleadvisors.com/book The Scale Advisors Podcast: https://scaleadvisors.com/podcast Youtube: https://www.youtube.com/@scaleadvisors LinkedIn: https://www.linkedin.com/in/jeremyreeves/ ================================= Key moments:
================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| Lessons in Lifetime Value: Turn a $30 Buyer Into a $5,000 Client | Max Kramer | 26 May 2026 | 00:40:53 | |
Most brands are sitting on a revenue stream they have never touched. The moment someone buys your front-end offer, supplement, course, or gadget, there is a window of peak intent that closes fast. Max Kramer built an entire company around owning that window for other brands, and his model converts fresh buyers into $5,000 high-ticket coaching clients before the transaction is even a memory.
About Max Kramer: Max Kramer is the founder of Kramer Media, a white-label coaching company that plugs into brands in the info, supplement, and ecom space and converts front-end buyers into $5,000 high-ticket coaching clients. He built his first coaching brand in the dating advice space in 2012, grew it to over one million social media followers, and used that decade of operational experience to build a backend coaching engine that now serves multiple verticals. He is based in the world he built from scratch, starting with nothing but a personal problem and a willingness to solve it.
Connect with him at: Email: max@kramermediainc.com Telegram: @kramermedia ================================= Key moments:
================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| The Built To Scale Podcast Trailer | Shmuel Herschberg | 12 Mar 2026 | 00:01:45 | |
The Built to Scale podcast, hosted by Shmuel Herschberg, focuses on the discipline of scaling in digital marketing. The podcast is aimed at people building and growing digital marketing businesses, and it provides candid talks about the wins, setbacks, and real lessons from industry experts. Takeaways
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| Your Company Thinks It's Using AI. It Isn't. | John Munsell | 20 May 2026 | 00:54:36 | |
Most companies think they've "adopted AI." They have a Copilot license, maybe a chatbot on the website. John Munsell calls that dipping your toe in the water. Real adoption looks completely different and the gap between where most companies are and where they need to be is costing them millions. What you'll learn:
================================= About John Munsell John Munsell is the CEO of Bizzuka and the author of "InGrain AI." He sold his digital marketing agency client portfolio in 2022, right before ChatGPT went public, and spent the following years building a framework to help companies move from AI curiosity to full workforce transformation. His InGrain AI Certified Implementer Program is developing the next generation of Chief AI Officers. ================================= Key moments
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================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| Sculpting Your Life: From Rock Bottom to 3 Million Lives Changed | Paul Hoffman | 14 May 2026 | 00:52:33 | |
Most people know what they want. The problem is they're their own biggest obstacle. Paul Hoffman has lived multiple lifetimes in one. He wrote one of the most iconic advertising jingles in history, built and lost everything, found his way back, and has since spent decades helping over 3 million people redesign their lives from the inside out. As founder of Sculpting Your Life and creator of a binaural beat brain technology distributed by Mindvalley, Paul's framework is part neuroscience, part philosophy, entirely grounded in lived experience. What you'll learn:
About Paul Hoffman: Paul Hoffman is the founder of Sculpting Your Life and a personal transformation architect who has worked with over 3 million people worldwide. He is a former advertising jingle writer behind the iconic "Have You Driven a Ford Lately?" campaign and the creator of a binaural beat brain technology marketed globally through Mindvalley. He speaks, coaches, and builds tools designed to help people stop living by default and start living by design.
Connect with him at: WhatsApp/Cell: (323) 810-5588 Email: paulhoffman24@gmail.com Website: https://sculptingyourlife.com/ Facebook: https://www.facebook.com/PaulHoffmanProfile Instagram: https://www.instagram.com/paulhoffman7946 & https://www.instagram.com/agoodmorninggreatday ================================= Key moments:
================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| The #1 Lesson After Sending a Billion Emails | Ryan Healy | 08 May 2026 | 00:51:00 | |
If your email list is underperforming, the problem probably isn't your copy. It's your domain reputation, your segmentation, and the fact that you're mailing the wrong people.
Ryan Healy has been in email marketing since 2002 and has sent over a billion emails across brands like Organifi, BIOptimizers, and Agora Financial. He's now co-founder of Upsender, an ESP (email marketing service platform) and list management agency. This episode is a masterclass in how email actually works in 2026. What you'll learn:
About Ryan Healy: Ryan Healy co-founded Upsender, an ESP and email agency that has worked with roughly 70-80 clients over the past three and a half years, including major players in health, wellness, and financial publishing. He's one of the few people in this industry who has seen email evolve from local server software to AI-driven personalization at scale.
Connect with him at: Website: https://upsender.com/ Email: ryan@upsender.com Facebook: https://www.facebook.com/HeyHealy/ LinkedIn: https://www.linkedin.com/in/heyhealy/ Telegram: https://t.me/HeyHealy ================================= Key moments:
================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| The Ultimate Asset When it Comes to Building a Brand: Relationships | Nicole Starling | 04 May 2026 | 00:47:58 | |
Most marketers chase tactics. Nicole Starling built a seven-figure affiliate career by doing something almost no one does well: actually following through. Nicole made the leap from 30 years of professional performing into digital marketing in 2020 with no background, no network, and no safety net. What she learned in the trenches of affiliate and influencer marketing cuts straight to the core of why most brand partnerships underperform. What you'll learn:
About Nicole Starling: Nicole Starling spent 30 years as a professional musician performing 12-18 shows per week before pivoting into digital marketing in 2020. She's now Partnership Manager at Starling Studios, where she builds and manages affiliate and influencer relationships for brands across health, wellness, and e-commerce. Her superpower is relationships: she's known for relentless follow-through and building the kind of trust that actually converts.
Connect with her at: Email: nicole@starlingstudios.co LinkedIn: https://www.linkedin.com/in/nicole-starling-4bb58a310/ Facebook: https://www.facebook.com/nicoledesireestarling Instagram: https://www.instagram.com/nicstarling/
Key moments: [0:00] Why a 30-year musician became a digital marketer overnight [11:22] The one word Nicole credits for scaling a product past $1M in sales: follow-through [20:21] Nicole's honest take on the current state of email marketing [28:55] Affiliate vs. influencer marketing: where they overlap and where they diverge [36:32] What it actually means to be a content creator in 2026 [42:23] The smart way to diversify your influencer budget instead of betting on one big name ================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| You're Wasting Over 50% of Your Day | Ben Harris | 28 Apr 2026 | 00:49:52 | |
Ben Harris has placed over 10,000 virtual assistants in three years. His first question to every overwhelmed founder is always the same: what are you doing right now that someone else could handle for $10 an hour? That question changes everything.
About Ben Harris: Ben Harris is the CMO of Sphere Rocket Virtual Assistance and a former executive at ClickFunnels and ClickBank. He started selling autographed football cards on eBay as a teenager, scaled a supplement brand to become the top-rated pre-workout on Amazon, and most recently built a full web application using Claude Code with zero prior coding experience. He has spent the past decade sitting in rooms he says he had no business being in, and learning from everyone in them.
Connect with him at: Website: https://sphererocketva.com/ LinkedIn: https://www.linkedin.com/in/ben-harris-online/ Facebook: https://www.facebook.com/ben.harris.750331 Instagram: https://www.instagram.com/benharrisonline More about Sphere Rocket: Free Resources: https://sphererocketva.com/resources ================================= Key moments: [00:09] Ben's origin story: from eBay hustle at age 12 to ClickFunnels and beyond [13:20] What "buying back your time" actually means for a business owner [17:12] The 15-minute kitchen timer trick for auditing where your time really goes [20:00] The $10 task in practice: how Ben's assistant manages his entire inbox [28:35] Will AI replace virtual assistants? Ben's take, including the ATM and internet parallels [36:17] How Sphere Rocket runs Meta ads to acquire B2B clients and what ROAS looks like at day 40 [46:10] "Marketing problems are math problems" and what every operator needs to know about their numbers ================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| Stop Being Afraid to Sell to Your Email List | Liss Graham Ellis | 22 Apr 2026 | 00:39:33 | |
Do you have a revenue engine sitting in the form of an email marketing list? Many do and they are scared to turn it up and email en masse. Liss Graham Ellis has been managing and monetizing email lists for over a decade. Her verdict is blunt: if you have buyers on your list, you should be selling to them. A lot. One of the first things she does when she takes over a new list is simply start offering buyers more opportunities to buy. Because whoever ran it before her was afraid to ask. What you'll learn:
================================= About Liss Graham Ellis: Liss Graham Ellis is the founder and president of List Management, where she manages and monetizes email lists for clients across health, e-commerce, and direct response. She is also the co-founder of a TikTok Shop management company helping brands connect with influencers to scale on the platform. Her path into marketing was accidental: she entered a fitness transformation contest, won, landed on a podcast, and built a full business from there without a single day of formal marketing training. ================================= Connect with her at: Facebook: https://www.facebook.com/profile.php?id=61557548173916 Instagram: https://www.instagram.com/lisst_management/ TikTok: https://www.tiktok.com/@mlgraham9 ================================= Key moments: 3:46 - What a buyer vs. lead is actually worth per month on your list 8:26 - The 100-word email argument (she got challenged on this publicly and she is right) 11:00 - The jab/punch imbalance and why you are leaving clean money on the table 14:46 - How TikTok Shop works and why most direct response brands are missing it 28:51 - Why direct mail is making a serious comeback in 2026 36:53 - The SMS trick that comes directly from your email performance data ================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| Scaling Health Brands & the Move That Doubles Your Returns | Dr. Jesse Ropat | 16 Apr 2026 | 00:38:29 | |
Most health brands are faking it. And the market is starting to notice. Built To Scale CMO Shmuel Herschberg sits down with Dr. Jesse Ropat, a doctor of pharmacy turned direct response creative strategist, to break down why authentic authority is becoming the single biggest lever in health and wellness marketing. This is not a conversation about lab coats. It is a conversation about what actually moves the needle. What you'll learn:
================================= About Dr. Jesse Ropat: Dr. Jesse Ropat holds a doctorate in pharmacy and has spent the last several years applying that credential where few others have: direct response marketing for health and wellness brands. He writes scripts, films creative, and serves as the credentialed authority figure for some of the top-performing VSLs running on Meta today. His unique combination of clinical knowledge and creative strategy gives the brands he works with a compliance edge and a conversion edge at the same time. ================================= Connect with him at: LinkedIn: https://www.linkedin.com/in/jesseropat/ Facebook: https://www.facebook.com/JesseRopat/ Instagram: https://www.instagram.com/jesseropat/ ================================= Key moments: 06:11 — Why fake doctors are a ticking time bomb for your brand 12:17 — The right time to bring a doctor into your funnel (hint: earlier than you think) 13:29 — Long-form VSLs: still working, still printing 16:36 — How close to the line can you push claims with a real authority figure? 22:37 — How Jesse uses Claude to build first drafts without producing garbage 26:22 — The hook, body, and CTA structure behind his mini-VSL ads ================================= About The Built To Scale Podcast: Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/ If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co. | |||
| ROAS Is a Lie. Here's the Metric That Actually Builds a Business | James Klein | 10 Apr 2026 | 00:42:11 | |
Most e-commerce brands are optimizing for the wrong number. James Klein has spent 25 years in the supplement space watching founders chase ROAS while their businesses quietly decay. In this episode, he makes the case that lifetime value is the only metric that truly matters — and breaks down exactly how to build around it. What you'll learn:
================================= James Klein is the CEO of Harmonium and Adonis Vitality, with 25 years in the nutritional supplement industry. He has built brands, scaled e-commerce companies, and advised dozens of seven and eight-figure health entrepreneurs. His focus is retention, lifetime value, and building businesses that are worth something — not just offers that convert once.
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