FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

• How FCB Studios reimagined their brand strategy and found a refreshed voice
• Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
• The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Abbas Marketing

FCB Studios

Nice and Serious

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

Abbas Marketing

Ep 65: Successful marketing starts with messaging, targeting and positioning

SEO basics to keep your content on top

Magnus Ström: Ep 25: Finding your niche and focus

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com

UKREiiF

Build Up

The Build-Up UKREiIF breakfast event - Wednesday 22 May

Abbas Marketing

Oneworks

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email ayo@abbasmarketing.com if you have any questions.

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

In this episode Sadie shares:

- How she found her voice

- The importance of having a mentor helped her to hone her speaking skills and voice 

- Her passion about championing good design and the importance of community

- Why she believes that the industry needs more diversity 

- Her plans for the future.

Abbas Marketing

dRMM

Quality of Life Foundation

Music in Offices - City of Women

National Infrastructure Commission

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn?

It's the social platform for business and has so many hidden features that you may not know exist.

The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.

LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist.

Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.

We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.

To access the slides and to watch the video recording for this episode click here.

Abbas Marketing

Stacey Meadwell

Streamyard

Restream

Ecamm

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.

We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.

Key takeaways:

- A quick rundown on what AI is

- AI tools that we’ve used

- Practical ways you can get started using AI in your marketing workflows

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

Abbas Marketing

Bloom Creative

Bidwells

Click here for the full shownotes including a list of the tools mentioned in this episode.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

• My podcast stats in numbers
• A whistle-stop tour of the key themes and discussions from my episodes this year
• A look forward to what's in store for '24
• And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

In this episode, we talk about

• Succession planning and acquisitions
• The power of focusing on the human story and campaigns
• How thought leadership and innovation are key parts of their marketing approach
• Their approach to awards and the role is has played in boosting visibility
• How they've re-adopted an 'old school' tool for presentations, pitches and collaboration

Abbas Marketing

Perkins&Will

U+I

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.

In this episode we talk about

• how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
• how he balances his full time job and side projects
• the disconnect between architecture education and realities of practice,
• the importance of reaching beyond the industry to explain architecture's value to the public.
• why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

• How to research and find relevant podcasts
• The key questions to ask yourself in order to create a compelling pitch
• How to prepare for a podcast interview
• How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!

I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo.

In this episode we talk about

• how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
• how he balances his full time job and side projects
• the disconnect between architecture education and realities of practice,
• the importance of reaching beyond the industry to explain architecture's value to the public.
• why more architects should embrace marketing to communicate their skills

Links

Squire and Partners

Abbas Marketing

Architects Instruction

The well-meaning Architect

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.

I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.

Our chat has now been turned into my latest podcast episode that is out today.

It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.

Abbas Marketing website

Architecture Social Website

Build-Up Networking Community

Viral post with to.scale co-lab with Architecture Social

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.

In this episode, we cover:

• How we can gain more credibility as marketers

• The importance of innovation and creativity

• The role of AI in marketing

• Prioritising quality over quantity.

• Abbas Marketing
• Hoare Lea website

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.

We cover:

• The importance of thought leadership, how to get buy-in for it and how to do it.
• How they take a ‘no brochure’ approach and champion digital
• How they choose digital channels
• The importance of diversity and inclusion.

Resources

• FT Longitude | The B2B Thought Leadership Agency
• Mr B & Friends | Brand strategy and design agency | Bristol UK
• Hoare Lea | Engineers of human experiences.
• Built environment marketing consultancy | Abbas Marketing

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the word by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or tell a friend about the show who you think will benefit.

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So:

• How do you decide what type of content to create?
• Is it OK to stick to one type of content?
• Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.

Resources and links

• Find out about Abbas Marketing
• Check out Stacey's website

Bye bye for now

This podcast is now taking a bit of a Summer break and will be back in September.

More on the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. 

Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. 

It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place.

Resources and links

• Find out about Abbas Marketing here 
• Check out Andy Matthews
• Roach Matthews 
• BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practices

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or tell a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode.

It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it.

Resources and links

• Find out about Abbas Marketing here 
• Check out Rob Mayhew 
• View Hobbycraft Wimbledon

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or tell a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. 

I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. 

Resources and links

• Find out about Abbas Marketing here 
• Check out JLL’s website
• Find out more on UKREiiF

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. 

This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. 

Resources and links

• Find out about Abbas Marketing
• Check out Stacey's website 
• Find out more about Susie Lober 
• Shield
• Otter
• Meet Edgar

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. 

As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD  expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after. 

Resources and links

• Find out about Abbas Marketing here 
• Check out Always Thinking’s website
• Find out more on UKREIIF
• Link to Karen’s MIPIM posts on LinkedIn
• Blinq digital business cards 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.

This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Abbas Marketing

Architizer Future Fest - How to tell better stories to get better clients free webinar

Headline by Co-Schedule

Mailerlite

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

SEO basics to help your content rank on Google

Optimising your website home page

Introducing Practical Snacks

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

• why Arup invests in marketing
• why Arup is looking to broaden the marketing conversations they have from traditional audiences
• the impact of digital and Covid on how they go to market
• why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website

Support this show by:

• sharing us on social
• following us on Apple or Spotify
• leaving a review on Apple or Spotify
• or telling a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. 

In this episode you’ll hear about: 

• What personal brand is and why everyone has one
• The importance of reputation, credibility and visibility
• How personal brand brings opportunities 
• How to get started if you’re an introvert
• How to support your colleagues with their personal brand  

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Build Up

Price and Myers 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. 

This interview was recorded the morning after Philadelphia’s loss in the Superbowl. 

In this episode: 

• How his boss reached out to him to join their firm even though they had no social media presence 
• What makes a good video and content
• And how employees and contractors are now approaching him to be featured on TikTok
• How to measure success on TikTok

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Silvi Materials  

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome back to the new season of The Built Environment Marketing Show.

And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.

Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. 

In this episode, I share:

• the marketing trends I think we should be paying attention to in '23 
• share some of the best clips and advice from my interviews in 2022
• talk about what's next for this show in 23.
• the funniest blooper from all the interviews this year

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com

Episodes featured in this special

Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata

Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Ep 36: How to improve your website without spending a ton of money with Tom Garfield

Ep 37: Putting your best business foot forward to win work – Leonie Thomas

Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

Ep 40: Securing PR without projects, Hannah Cox

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee

Resources

Abbas Marketing website

#12DaysOfMartech

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. 

My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. 

In this episode, we talk about:

• Why data and research should be the foundation of your marketing
• Why we all need to get better at listening to young people and acting on that information
• Why firms need a proper budget for research
• The differences between B2C and B2B marketing
• The missing layer of leadership in marketing teams and what can be done to fill it

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

The Property Marketing Strategists website

The Property Marketing Lounge podcast

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.

Anyway, do take a listen to this short solo episode and do let me know what you think.

The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 

Resource

As mentioned in the episode I've created the following:

• Sustainability communications resource web page and guide
• Build Up Networking Community 

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.
• Your support is much appreciated and helps more people to get to hear our interviews

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.

We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

 And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

 Abbas Marketing

Hannah Cox Creative

Answer the public

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. 

We cover a lot of ground including:

• What to think about when picking a topic and format for your podcast
• Why starting off  as a guest is a good way to get to know the podcasting ropes
• How to pitch successfully to secure podcast guest interviews
• What to think about when choosing a podcast host
• How to register your podcast 
• Tools to get started and to help manage your podcast 
• ·The pitfalls of ‘free’ tools and what to look out for

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Henbe Communications

Communications Strategy That Works

SpeakPipe

Memo.fm

Podfollow

Zencastr

Libsyn

Buzzsprout

Garageband

Audacity

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Abbas Marketing

AHREFS

SEMRush

Keywords Everywhere

Google Search Console

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Optimising your website home page

Introducing Practical Snacks

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.

We covered a lot of ground including:

• what to post
• what makes a good post
• what types of posts to do and how often to post
• why going viral isn't everything
• how to stop the scroll
• why you need to engage and comment not just post

And loads, loads more. 

It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. 

And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Stacey Meadwell

John Espirian

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things.

We delved into:

• The difference between responding vs reacting when it comes to bidding
• The importance of having the right mindset as a bidder and how it can positively transform how you work.
• Networking tips both online and in real life

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews

Resources

The Abbas Marketing website

Blinq

Leonie Thomas

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 

My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Tom Garfield Website 

Microsoft Clarity

Google Analytics

Hotjar

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. 

This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.

And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes.

The lineup is:
Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7

Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS

Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn

Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB

Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr
 
Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. 

To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   

The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. 

See you in September!

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

• The importance of brand, tone of voice and writing
• How to help a firm with over 40 years of history be cool and brave
• And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

• Moving from a regional led to sector led strategy
• How listening holds the key to marketing success
• How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. 

Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. 

Key takeaways

• Using more digital channels
• Focus on attracting and retaining the best talent
• Building relationships & networks
• Being mindful of others

Links

Podcast host - Ayo Abbas

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. 

Timestamps

00:04: Introduction

02:42: Where the name George & James Architects comes from

03:27: How George & James started

 05:19: Meeting Juliette and developing the website

12:11: Wanting to remain professional

15:35: Words shape the business

19:17: A shameless plug for new staff, and the blog

25:02: Website FAQs

28:20: Advice for starting to develop a web site

33:01: Archiboo shortlist and the RIBA plan of works

 39:18: Final thoughts

Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Sharing is caring

If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.

Resources

The Abbas Marketing website

The George and James website

The Alternative Guide to the RIBA Plan of Works

The Architypal website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

• The importance of personal brand and how that can help companies and build trust  
• The role of smart cities and digital infrastructure in a post covid world  
• Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.

This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.

Grab your free optimising your website home page checklist.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Abbas Marketing

Optimising your website home page checklist

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

If you like this show, don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. 

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

 00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. 

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. 

My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:

·      how the consultant/freelancer model works

·      how to find the right consultant for you 

·      how to clarify what you want: strategy, strategy and implementation or just implementation

·      how consultants can being a fresh communications perspectives

Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.  

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing 

Julia Nicholls

Dominique Staindl

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. 

Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.

The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Nikita Morell's Site Smart programme - enrollment closes 1st April

Sara Kolata's 7 Day Challenge

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  We are back after an extended end-of-year break.

This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. 

The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.  In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives.   

The episodes will go live weekly from next Friday.  Then we'll be back to our usual bi-weekly interview format. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. 

My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. 

And this roundup features:

• Susie Lober, Lo Marketing,  Episode 15
• Emily Binning, WSP, Episode 16
• George Bradley, BVDS, Episode 17
• Nikita Morell, Dave Sharp and Amy Edwards,  Episode 19
• Rebecca Snow, Stiff + Trevillion, Episode 20
• Stephen Melville and James Solly, Format Engineers, Episode 21
• Vivi Korama Kala, Jestico and Whiles, Episode 22
• Danielle Regan and Dave Hendy, Mace, Episode 23
• Iben Falconer, SOM, Episode 24
• Magnus Strom, Strom Architects, Episode 25
• Helen Kettleborough, Gleeds, Episode 26
• Trudy Lewis, Colinear, Episode 27

If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show.   

Have a lovely break and I'll see you in Feb 2022. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo