The Builders Ladder – Détails, épisodes et analyse

In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

This episode is best viewed on YouTube but is still audio-friendly.

00:00:00 Introduction

00:06:43 The importance of a virtual storefront (your website)

00:09:42 The building blocks of your website that we look for when auditing

00:14:07 First website audit - M&A Projects

00:22:32 What it means to be above and below the fold and the importance of it

00:38:17 Second website audit - BR Limited 

00:44:55 What is a landing page?

00:46:53 Should you disclose pricing on your website?

00:54:09 Third website audit - Urban Landscape Projects

00:59:18 Best-in-class website - Cloonan design

01:01:24 Key takeaways from today's audit 

 Websites mentioned  today

M & A Projects: https://www.maprojectgroup.com.au/

BR Limited: https://broughtonryan.com/reviews/

Urban Landscape Projects: https://ulp.com.au/ 

Cloonan Design: https://cloonandesign.com/ 

At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources here - 

https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

In the ever-evolving world of social media, building company owners often wonder if it's worth the effort. The short answer is yes — if you approach it strategically.

Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!).

Here’s a glimpse of what we cover:

0:00 Introduction

2:00 Marti has heard it before “my clients aren't on social media” which just isn’t true. So should you be using social media? What should you consider? 

4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.

9:24  Know, like and trust.

12:08 How do we put this into practice? Let’s use an Instagram account as an example.

16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it.  Here are some quick tips to fight those hurdles.

20:41 Key takeaways from today's discussion.

At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/

Get your free content calendar, business health audit + free resources here - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

Are you struggling to attract the right team members? Do you have effective onboarding processes for new employees when they do join your business? This is a common pitfall for most business owners. 

In this solo episode of the Professional Builders Podcast, Owen breaks down the four stages to evaluate your people processes and offers key actions to improve your recruitment and management strategies.

Tune in to discover:

• The four key stages to evaluate: recruitment, hiring, onboarding, and management (01:00)

• How to craft job ads that attract the right people by highlighting benefits, culture, community, and processes (02:00)

• The MOSCOW framework for filtering candidates effectively (07:00)

• Creating a clear onboarding document to set expectations and success metrics (10:00)

• Implementing an ongoing management process with clear expectations, regular measurement, and feedback to ensure accountability and improvement (11:00)

If you're facing challenges in any of these areas, then you are in the right place. We offer resources for recruitment, hiring, onboarding, and ongoing team management. DM us or visit our membership site for support.

Here’s to your success! Keep winning, and we’ll see you next time on The Builder's Ladder Podcast. 

Join Our Community
👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

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Every building company should be "Built to Sell" - even if you never plan on actually selling it! 

In this episode, Marti and Owen talk about building a construction business that runs like a well-oiled machine, even without you at the helm. They discuss the 4 Profit Multipliers that will maximise your company's value so that you can set yourself up with the option to sell, franchise or structure a buy-in.

Today, you'll discover:

• How to build a business that will give you more time and money freedom (03:01)

• The factors behind business valuation (04:57)

• Exit strategies for construction business owners (07:56)

• Why systems are the key to increasing the value of your construction business (14:04)

• How to structure a "buy-in" to ensure a smooth transition and a secure future for your company (16:07)

BONUS: Get access to our exclusive resources, including:

• A free calculator to see how much your business value could increase with the right systems: https://tp-b.com/price4profit-86

• A downloadable business health checklist to pinpoint your strengths and weaknesses: https://tp-b.com/37-pt-checklist-86

• A free masterclass to know all about maximising the value of your business: https://tp-b.com/biz-valuation-masterclass-86

This episode is for you if:

• You're looking to build a sustainable, sellable construction business.

• You're curious about exit strategies but overwhelmed by the options.

Ready to build a construction business that works FOR you, not the other way around? Tune in to this episode now.

Join Our Community

👥 FB Group -https://www.facebook.com/groups/professionalbuilder

📸 Instagram -https://www.instagram.com/theprofessionalbuilder/

🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

Five years stuck in a "rat race" to signing the largest project to date after only two months inside TPB.

Today on The Builder's Ladder, Vinnie interviews Jonathan about his recent wins. He describes his business before TPB as lacking direction and struggling to grow.

After joining our program, he learned our golden ratios for pricing. This gave him the confidence to land high-value projects with healthy margins.

The results? In just the first two months of the year, Jonathan's sales were four times higher when compared with the same period in 2023.

Here are the key takeaways from our interview:

• Focus on Results and Taking Action (01:04)
• The Importance of Knowing Your "Golden Ratios" and Understanding Margin vs. Markups (03:43)
• Maximize Resources and Asking the Right Questions (05:59)
• The Value of A Supportive Community (06:42)

Like Jonathan and many members inside TPB, you can also achieve your goals when you have a clear road map. Check out one of our free resources below so you can start taking action that creates an impact:

• Our guide to pricing for profit: https://tp-b.com/pricing-for-profit-85
• How much is your time worth? Find out using our calculations here: https://tp-b.com/professional-builders-rate-85

Join Our Community
👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

As a builder, it's easy to get caught up in the day-to-day chaos of your business. Before you know it, you're clocking 50-70+ hours a week and the business consumes your entire life.

That was the reality Ken faced when he enrolled in The Professional Builder. Listing down the tasks he was doing by himself, he found out he was working for 70+ hours each week.

But just 4 months in, he got an initial 40 hours per week of admin tasks off his plate. Plus he hired a site manager who "kicked him off-site", which freed him up even more time to focus on marketing, sales, and systems improvement.

Today on The Builders Ladder Podcast, Vinnie and Ken discuss how Ken achieved these results. Tune in to discover:

The power of testimonials in growing your construction company (06:06)

• How TPB helps builders get unstuck (08:16)

• How increased confidence can help your business grow (10:23)

• The essential tools and strategies to buy back your time (14:31)

• The importance of peer learning and collaboration in your business (15:08)

Tune in to this short yet insightful episode and grab these tools that helped Ken free up 70 hours of his week:

• Know the tasks to get off your plate: https://tp-b.com/stop-doing-84

• How much is your hourly rate? Check it here: https://tp-b.com/pbr-84

Inspired by Ken's story? Join the 700+ builders who are learning and growing their businesses:

👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

Health & Safety is often not a high priority word in the builders' vocabulary. In fact it's often the last thing on the list.

On good days, you'll get bombarded with inspections, compliance certificates, and documentation.

But on bad days... you're gonna wish you had some safety measures on-site.

Sitting down with Owen today is Vanessa Lambert. She is the Head of Customer Success & Experience at HazardCo Australia. With years of experience in the trade safety industry, she shares some of the best practices to ensure safety on-site, protecting both your team and your bottom line.

We'll touch on topics such as:

• Evolving digital tools in construction safety (05:39)

• Importance of site-specific safety plans (07:24)

• Impact of safety on project profitability (16:00)

• Building a strong site safety culture (22:55)

• Crucial role of communication in safety (28:09)

"In the building game, we want to avoid loss rather than maximize profit." - Owen Chambers

Safety isn't about regulations, it's about protecting your workers and avoiding serious injuries. 

Want to try out HazardCo? Check out their free trial here: https://www.hazardco.com/au/

Join Our Community
👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

Meet Justin - he's one of The Professional Builder's newest members, joining us over 6 months ago. By approaching our “Growth Accelerator” program like he was "training for a marathon", he has:

• filled up his pipeline until July

• put systems in place that free him from getting bogged down in day-to-day tasks

• Hired a foreman who will save Justin 40 hours/week

Today on The Builder's Ladder, Vinnie sits down with Justin where he reveals:

• The benefits of implementing systems for your building business (01:18)

• How Justin got such significant results in a short period (05:21)

• The strategies Justin applied to fill up his pipeline (10:17)

• Importance of videos and step-by-step approach to learning (11:40)

Here’s the link to the “1% Referral System” Justin used to get booked solid in 2024 (free download): https://tp-b.com/1-referral-82

Join Our Community
👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

A lot can change in your business in a few months if you work on the right things, like for the builder in this weeks episode. 

Meet Daniel from Sydney. He joined The Professional Builder last October 2023 seeking to scale up his biz. His results speak for themselves:

• Secured a Steady Pipeline of Projects
• Built a Team of 6
• Freed Up a Day a Week ‍

What changed? Systems for marketing and delegation.

Daniel streamlined his marketing system using the lessons he learned in TPB. With more clients coming in, he hired more people and delegated most of his builder tasks to focus on business growth.

In this episode, Vinnie, TPB's Head of Member Success, chats with Daniel about:

• The importance of implementing systems in your business (01:28)
• How delegation helped Daniel to scale his business faster (09:28)
• The effective marketing strategies Daniel used to attract the right clients (12:51)
• How charging for quotes positions you as a premium builder (13:43)
• Why taking action is key to success (15:59)

BONUS:

Know which tasks to delegate using our Stop-Doing List: https://tp-b.com/stopdoing-list-81

Reduce mistakes and redo’s from your team onsite with with the 287-pt Onsite Checklist: https://tp-b.com/287ptchecklist-81

Leave a review on your preferred podcast platform if you enjoyed this episode.Join Our Community
👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.

Hey Builders! We know you're tired of hustling but not seeing your profits grow.

But hold off on cranking up the marketing machine just yet!

The culprit behind your lower paycheck might not be a lack of clients. There's a bigger factor we need to address first: your NUMBERS.

Consider today's episode of The Builders Ladder as your business checkup. Grab a pen and paper! Marti will discuss the MUST-ASK monthly questions that'll get your finances a-OK. 👌

Discover the answers to: 

• Reverse Engineering Your Profit Goals (0:28)
• Analyzing Revenue Trends (1:09)
• Evaluating Profitability with Monthly P/L Statements (1:49)
• Monitoring Gross Margin (2:15)
• The Golden Ratio (4:00)
• Pricing Strategy (5:54)
• Cash Flow Management (8:23)

At TPB, we're all about builders like you raking in the profits you deserve. You're putting in the hard work, and it's time to reap the rewards!

Need more help in boosting your profits? Grab our FREE Pricing for Profit Calculator here: pricing for profit link) 

Join our builder communities and drop us a message. Let's chat!

👥 FB Group -https://www.facebook.com/groups/professionalbuilder
📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
🖥️ Website - https://www.theprofessionalbuilder.com

https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

See omnystudio.com/listener for privacy information.