#36 Hey friends!
This week I’m joined by Colorescience Executive Vice President, Sales and Education, Heather Goodchild. Heather is a dear friend of mine, and beyond that, a transformative mentor. She saw me in a room full of people, and identified something that I didn’t yet see in myself. I share a little more about this on my IG ❤️
In this episode, we talked about how Heather became the professional that she is today, the formula for success that she has seen play out in practices throughout her tenure, and how to create an omni-channel business. I asked her where Colorescience stands on the Direct-To-Consumer scale, and the reality of Colorescience’s presence on Amazon and in Nordstrom. Heather gives a spoiler as to what products are launching with Colorescience SO SOON! And of course.. I yap about making the sun chic. My favorite topic ;)
See the minute by minute below.
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Have questions? We’ve got you. Connect with us below:
Connect with Delaney HERE https://www.instagram.com/skinbydelaneydanielle/
Connect with The Bright Side of Beauty Podcast HERE https://www.instagram.com/thebrightsideofbeautypodcast/
Connect with Heather HERE https://www.linkedin.com/in/heathergoodchild/
This episode was presented by Beyond Skin Aesthetics.
Connect with Beyond Skin Aesthetics HERE https://www.instagram.com/beyondskinaesthetics/
Shop Colorescience at Beyond Skin Aesthetics HERE https://shop.beyondskinaesthetics.com/collections/colorescience
Chapters
0:00 Intro to the making of Heather Goodchild
14:00 What's the formula for success?
21:31 What does it means to be omni-channel as a business?
22:20 Where is Colorescience on the DTC scale?
25:45 What is the reality of Colorescience’s presence in Nordstrom and Amazon?
28:57 Influencers
35:12 What are you looking for in a partner?
43:31 The creation of Barrier Pro Serum Spray, what Delaney calls “making the sun chic”
58:23 What launches are next for Colorescience?
LinkedIn Heather Goodchild hgoodchild@colorescience.com
