Explorez tous les épisodes du podcast The Branding For Entertainers Podcast
| Titre | Date | Durée | |
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| BFE EP41: Entertainer's Guide - The 1-5-10 Rule | 28 oct. 2024 | 00:26:41 | |
Welcome to Season 4! The episode delves into three key components of this rule:
The episode is packed with practical tips on managing your brand, staying authentic, and navigating the ever-changing digital landscape. It also addresses common challenges such as time commitment, balancing artistic integrity with commercial viability, and the importance of self-care and a supportive community. Whether you're a musician, comedian, magician, or any other type of entertainer, this episode offers a blueprint for success and provides valuable advice on how to transform your career into a memorable and sustainable brand. Don’t miss out on this essential guide to building a lasting career in the entertainment industry.
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| BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation | 31 janv. 2024 | 00:23:07 | |
IN THIS EPISODE Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!). Here's what you'll get:
Listen now and take your entertainment career to the next level! | |||
| BFE EP39 - The Santa Brand: The Colors of Christmas | 22 déc. 2023 | 00:22:04 | |
IN THIS EPISODE Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast! Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd. So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed! P.S. Don't forget to share your color branding insights and any questions you have. | |||
| BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More | 16 déc. 2023 | 00:21:46 | |
Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:
Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me! | |||
| BFE EP37: Paper vs Pixels: The Business Card Debate | 10 nov. 2023 | 00:19:13 | |
Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!
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| BFE EP36: The Future of Branding in the Age of AI | 31 oct. 2023 | 00:24:47 | |
Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand. | |||
| BFE EP35: Standing Out For The Right Reasons with Jeff Veley | 01 sept. 2023 | 00:45:50 | |
Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services. | |||
| BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience | 20 mars 2023 | 00:54:31 | |
One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience. | |||
| BFE EP33: Does Size Matter? | 15 févr. 2023 | 00:06:52 | |
In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues. | |||
| BFE EP32: You’ve Got Bad Marketing In My Branding | 25 déc. 2022 | 00:17:59 | |
In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer. _____________________________________________________________________________________________ Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter | |||
| BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson | 01 déc. 2022 | 00:55:20 | |
In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns. Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world. Connect with Cris: ___________________________________________________________________________________________ Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter | |||
| BFE EP30: Kid Magician To Vegas Headliner with Leslie McKinney | 04 nov. 2022 | 00:52:17 | |
Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Presto at The Downtown Grand Las Vegas. He has also performed for cruise lines such as American Family Cruises, Costa, Holland America, Norwegian, Star/Dream Cruises, and Grand Bahamas Cruise. McKinney’s talents have been seen on TLC, Children Talk Television Show, The Late Show with David Letterman, and he was a consultant for Teller’s production Play Dead. In addition to this Leslie McKinney was the first American entertainer to perform in Weifang, Shandong province in The People’s Republic of China. Leslie McKinney is known for his charming southern style and his ability to make his audience feel at home. | |||
| BFE EP29: The Invisible Cape: The Evel Hero | 01 oct. 2022 | 00:36:26 | |
IN THIS EPISODE This is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.
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| BFE EP28: Could I Reintroduce Myself... Again | 16 août 2022 | 00:06:37 | |
The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes. Listen to this episode so that we can get you up to speed with what's next. | |||
| BFE EP27: The One-Legged Man with Mark Gindick | 26 févr. 2022 | 00:26:54 | |
IN THIS EPISODE We return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message. We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it. RESOURCES WORTH CHECKING Mark’s website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. | |||
| BFE EP26: The Wing-Man: Without Words with Mark Gindick | 12 févr. 2022 | 00:32:53 | |
IN THIS EPISODE Oftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING: Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. | |||
| BFE EP25: Your Brand On Social Media with Landon Harvey | 06 févr. 2022 | 00:27:19 | |
IN THIS EPISODE We take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKING Landon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman | |||
| BFE EP24: Stop Promoting Like A Busy Billboard | 28 janv. 2022 | 00:16:10 | |
Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops. | |||
| BFE EP23: Branding Is Bite Size | 22 nov. 2021 | 00:32:23 | |
Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...
ADDITIONAL SHOW NOTES: Get the FREE 18-page companion PDF Download for episodes 22 & 23 by going to the following link. All we ask is for your email address and name. https://brandingentertainers.com/TIPS As a reminder, our Black Friday Deals Days will be going on for 12 days from 11-22 to 12-03-2021. With it, you can get 30% OFF Sitewide for products and services. Just use coupon code BIG30 at checkout. | |||
| BFE EP22: Branding Is Like Eating Cake | 07 nov. 2021 | 00:31:53 | |
Do you know and understand the 4 ingredients that go into making your brand stand out? | |||
| BFE EP21: Channeling Publicity Like Houdini, with Carnegie - The Magic Detective | 01 nov. 2021 | 00:30:51 | |
Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience.
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| BFE EP20: From School Teacher to Comedian, with Sharon Lacey | 01 sept. 2021 | 00:37:53 | |
Follow the journey of a middle school teacher as she strived to become a national comedy club headliner. Check out Sharon's website at sharonlaceycomedy.com Sharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda Project Sharon on YouTube Follow Sharon over on Facebook at facebook.com/sharonlaceycomedian | |||
| BFE EP19: Position Your Price & Getting Paid w/ Ken Dyne | 22 juin 2021 | 00:33:16 | |
Ken Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig. | |||
| BFE EP18: Change of Address: Moving Beyond with Howard Baltus | 28 mai 2021 | 00:49:41 | |
Howard Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step. | |||
| BFE EP17: The Sweet Life: S.O.S. (Save Our Space) guest Fred Becker | 28 févr. 2021 | 00:38:05 | |
Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market. RESOURCES WORTH CHECKING OUT Fred & Bobbie’s Vlog files: https://www.youtube.com/user/fredbecker4 Preparing for Cruise Ship Entertainment Jobs Ever thought about being a cruise ship entertainer? Fred Becker & Becker Magic Website The Becker's on Instagram CHAPTERS: 00:00 Intro: The Love Boat & Princess Cruises 03:27 Welcome Fred - It was going to be a great year 05:36 We planned for the future 06:59 A different sort of thought for virtual shows 11:43 Did the shift change your branding? 13:05 Taking your time to get it right 14:41 What’s next 16:16 Cruise ship state of the industry 18:27 Land versus Sea 19:35 How does a person become a cruise ship entertainer 27:59 Promo reels 30:50 Being the face of the brand on a ship 32:10 Markets are segmented & service-geared 36:53 Show notes and outro | |||
| BFE EP16: The Beauty In Resilience with Jason Michaels | 13 févr. 2021 | 00:32:36 | |
IN THIS EPISODE: As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding. LINKS:
CHAPTERS: 00:00 Intro 03:25 TedX Excerpt 03:46 Is Jason Michaels your real name? 05:32 What’s your background in entertainment & how’d you start? 09:07 What led you to want to speak more than just being a magician? 12:09 Transitioning to more speaking gigs 14:29 About Tourette Syndrome and education 18:36 Paralyzed by a diagnosis 20:04 Ripping of the label and finding the tools to help yourself (and others) 22:26 Resilience Training Course 23:14 About #DoTheImpossiblePodcast with Jason & Stephen (Bargatze) 25:38 Transitioning and the Rebranding of Jason Michaels 28:52 Five words to sum up Jason Michaels & using them as a brand 30:14 Upcoming Episode info 30:56 Wrapping up with Jason Michaels 31:45 Resources and Outro | |||
| BFE EP15: Looking Back & What’s Next | 15 janv. 2021 | 00:33:28 | |
In This Episode: To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode. | |||
| BFE EP 14: Using Color To Build A Brand | 01 janv. 2021 | 00:20:39 | |
There’s a science behind colors and branding. The best brands know exactly how to target the audience they’re trying to reach. In this episode, Billy talks about an iconic brand that helped to solidify Christmas as we know it today. You will also receive a lesson on how to implement colors that identify with you as a performer and how to choose them. | |||
| BFE EP13: I’m An Ice Cream Truck with Tim Mannix | 18 déc. 2020 | 00:30:58 | |
EPISODE: Special guest Tim Mannix talks with Billy Diamond about knowing your market, who you are, and the business of the show. BONUS EPISODE MATERIAL: Get your FREE DOWNLOAD WORKSHEET to Become Your Superpower (click the image to get it now). EPISODE HIGHLIGHTS: - Your Ideal Audience ADDITIONAL EPISODE NOTES: Tim's website: TheFresnoMagician.com See Tim on YouTube: youtube.com/c/TimMannix/playlists Like Tim on Facebook: facebook.com/TimMannixProds Follow on Instagram: instagram.com/itstimmannix Follow Tim on Twitter: twitter.com/timmannix Learn more about the Magic Castle in Hollywood: MagicCastle.com | |||
| BFE EP12: Facing Fear with Tim Mannix | 29 nov. 2020 | 00:30:04 | |
In This Episode: The idea of fear and rejection in the entertainment industry can hold you back from moving forward. Special guest Tim Mannix shares his story of defeating failure, along with some great tips and advice.
Show Notes: Tim's website: TheFresnoMagician.com See Tim on YouTube: youtube.com/c/TimMannix/playlists Like Tim on Facebook: facebook.com/TimMannixProds Follow on Instagram: instagram.com/itstimmannix Follow Tim on Twitter: twitter.com/timmannix Learn more about the Magic Castle in Hollywood: MagicCastle.com Other performers mentioned in this podcast episode: Mac King - caesars.com/harrahs-las-vegas/shows/mac-king-comedy-magic-show#.X8fJd81Ki01 Mike Caveney - mcmagicwords.com/caveney.html Tina Lenert - en.wikipedia.org/wiki/Tina_Lenert If you find yourself struggling with life or just need to talk to someone here are some great resources. samhsa.gov/find-help/national-helpline (SAMHSA's National Helpline is a free, confidential, 24/7, 365-day-a-year treatment referral and information service) talkspace.com (Talkspace is a paid subscription service that gives you 24/7 access to reach out whenever you ne | |||
| BFE EP11: Pandemic History & Now | 01 nov. 2020 | 00:19:49 | |
IN THIS EPISODE… - The history behind those three little words "Trick-or-Treat" and how it came to be. - Part 2 of 2 with guest Dean Carnegie. Topics include past pandemics and stories from years ago, how we shift, and what we do now. ADDITIONAL SHOW NOTES: The Magic Detective Podcast with Dean Carnegie, Episode 49 Harlan Tarbell, The Magic Teacher Find Dean at ZoomMagicShow.com Dean's upcoming show - Astonify: The Ghosts of Christmas Past. A festive, and family-friendly show loosely themed on the classic book, A Christmas Carol. | |||
| BFE EP10: Developing Your Style with Dean Carnegie | 30 oct. 2020 | 00:30:46 | |
Part 1 of 2 with Dean Carnegie. This episode topics include starting out, coping with a job, and developing your style. Airing Oct. 31, 2020 - The Very Spooktacular Virtual Magic Show Dean's podcast - The Magic Detective podcast
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| BFE EP09: Demystifying The Online Show w/ Paul Draper | 26 mai 2020 | 00:35:56 | |
The way that people are buying and viewing entertainment these days is forever changing. Billy interviews Paul Draper who is an award-winning mentalist, magician, an anthropologist, academic, and filmmaker (some appearances: Disneyland, Yale University, Caesars Palace, The Magic Castle Hollywood, History Channel). Show Notes Link IN THIS EPISODE... - Shifting and change strategies for your show during Covid19 ADDITIONAL SHOW NOTES: Contact Paul through his official website at mentalmysteries.com Make money performing shows from home! If you want to "Create a Professional LIVE Broadcasting Studio for Under $200" you can purchase it directly from Penguin Magic (as an instant download) by going to penguinmagic.com/p/13511 Zoom Meetings for desktop and mobile provides the tools to make every meeting a great one. https://zoom.us Real-time meetings by Google. Using your browser, share your video, desktop, and presentations with teammates and customers. https://meet.google.com LISTENER DISCOUNT FOR A CUSTOM BACKDROP: 5' Wide by 7' Tall Portable Backdrop that is custom designed for you can be found on our website at https://brandingentertainers.com/product/57x81-banner-stand-box-style Want free help with your brand? Go to brandingentertainers.com/get-brand-help-now | |||
| BFE EP08: Covid Catch Up | 25 mai 2020 | 00:07:44 | |
Covid has hit us all in some form or another. Billy shares a quick update for what's next. Stay tuned for tomorrow's podcast episode (05/26/2020) and a special guest. We'll talk about Demystifying The Online Show and what many are doing during our new normal in 2020. | |||
| BFE EP07: Why We Are Thankful To Be Entertainers | 28 nov. 2019 | 00:50:37 | |
This Thanksgiving episode is filled with phone call conversations and with a variety of entertainers who share why they are thankful to do what they do, especially at this time of the year. Guests/Calls include: - Billy, along with his kids, Ryan and Chloie- Conrad Cologne, TheMagicOfConrad.com #themagicofconrad | |||
| BFE EP06: Being You | 16 nov. 2019 | 00:27:34 | |
One of the most difficult processes of being an entertainer is being able to look in a mirror at the end of a day and know that the reflection looking back at you is the real true you. This episode covers how to find and stay true to yourself both onstage and off.
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| BFE EP05: Golden Nuggets for Your Online Brand | 14 janv. 2019 | 00:29:56 | |
Billy is joined by his son Ryan who deals out some golden nuggets on how to relate better with your online audience. Together they just scratch the surface in chatting about virtual branding. BrandingEntertainers.com | |||
| BFE EP04: Podcast Update | 21 juil. 2018 | 00:01:18 | |
Billy's been missing in action, but listen to this 2 minute update to get the low down | |||
| BFE EP03: Rebranded (Part 3 of 3) | 19 mai 2018 | 00:29:06 | |
In this final interview episode with Kris Sheppard of The Successful Performercast Billy discusses his own mental illness and what he learned along the way, through failure, in which to become REBRANDED. | |||
| BFE EP02: Brand Evolution & Failure Moments (Part 2 of 3) | 11 mai 2018 | 00:27:01 | |
This is part 2 of the personal interview with Billy Diamond and Kris Sheppard of The Successful Performercast. In this episode Billy talks briefly about how you can evolve your brand to get to your next step as well as his own personal life struggles that nearly ruined his career. | |||
| BFE EP01: The What & Why of Branding (Part 1 of 3) | 04 mai 2018 | 00:29:45 | |
In this very first introductory episode of Branding for Entertainers Billy Diamond discusses with Kris Sheppard of the Successful Performercast - what is branding and why is it so important for entertainers. This introductory episode and interview with Kris Sheppard will be broken into several additional episodes as a launching point into the world of branding for entertainers. Don't forget to subscribe to the show! | |||