Explorez tous les épisodes du podcast The Branding Business School Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons) | 14 May 2025 | 00:43:06 | |
“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life. Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive. Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We’re ending Season 9 with a GOOD one, so throw in those ear buds, and press play! Links Mentioned in Today's Episode: Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only Listen to Sound Mind on Spotify Join the Insider List, here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers | 07 May 2025 | 00:11:20 | |
“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales. As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week’s season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A! Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together! P.S. Don’t miss out on BrandWell’s incredible website refresh offer, available only for the month of May! Links Mentioned in Today's Episode: Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley | 05 Mar 2025 | 00:42:41 | |
Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers. Authenticity is the cornerstone of successful sales, and Gwen explains how to maintain it while overcoming imposter syndrome. She reveals her formula for confident selling that blends authenticity, curiosity, and a genuine desire to help. Learn how reflecting on past wins and lessons can boost your confidence and how positive client feedback can serve as powerful social proof. With practical tips on building rapport and the importance of listening to recorded sales calls, this episode is packed with advice to help you attract the right clients and strengthen your team dynamics. Finally, Victoria and Gwen explore the power of emotional connections in sales strategy, emphasizing that building relationships is key to driving sales. Gwen shares her insights on leveraging confidence and emotional intelligence, especially for female entrepreneurs, to create impactful experiences that resonate with clients. From engaging happy customers for referrals to maintaining a visible and value-driven presence, you'll learn how collaboration and persistence can keep your audience engaged and interested in your offerings. Tune in for strategies that can transform your sales approach and elevate your brand. Links Mentioned in Today's Episode: Boost Your Sales Calls with Grit and Tenacity Consulting Connect with Gwen on Instagram Listen to Previous Episodes with Gwen: Episode 109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 60: How She Left Corporate America to Create Her Dream Job with Danielle Cobo | 23 Mar 2022 | 00:49:27 | |
What if you could change the way you feel about yourself for good and transform all your self-doubt into confidence, courage and motivation? What if you were crystal clear on where you want to take your career and how to get there? In this incredibly inspiring episode, Danielle Cobo shares exactly how she left her job in corporate America to not only pursue but create her dream job. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 59: Ask Me Anything Q&A | From Hiring to How I Do My Hair | 16 Mar 2022 | 00:41:08 | |
You submitted your questions and I'm answering them ALL on this Q & A podcast episode. Here's a list of questions submitted for this episode:
I answer all of these and more on the podcast. Enjoy! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 58: How to Disrupt an Industry With The Car Mom, Kelly Stumpe | 09 Mar 2022 | 00:34:41 | |
Kelly Stumpe (aka The Car Mom) is disrupting the auto-sales industry one online car tour at a time. Kelly was raised in the automotive industry and began working at her family's BMW dealership in 2016. When she and her husband started a family, she didn't see a practical way to make car sales and motherhood mesh. So she took her knowledge online and started reviewing cars for other moms so that they could make more informed decisions from the comfort of their home without having to find childcare so they could go to a dealership. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 57: Lies We're Being Told About Money with Bookkeeper, LoriAnn Kuntz | 02 Mar 2022 | 00:47:36 | |
Unpopular opinion alert!! My guest today is my very own bookkeeper, LoriAnn Kuntz. We break down some of the lies we are being told about money as it relates to entrepreneurship and building a successful business. From manifestation to 20k months, LoriAnn and I hope to encourage a weary group of women, struggling to keep up with the Jones'. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 56: How to Avoid Becoming Irrelevant in Your Industry With Brand Photographer, Melissa Douglas | 23 Feb 2022 | 00:46:39 | |
Today we're talking all things brand photography. Why it's important, what it can do for your business, how to prepare for your next shoot, and common mistakes to avoid when taking brand photos for your business. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 55: The 6 Worst Mistakes to Avoid on Your Website in 2022 | 16 Feb 2022 | 00:19:06 | |
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 54: How This Small Town Boutique is Making a Global Impact With Jen Olson | 09 Feb 2022 | 00:43:22 | |
Did you know that Starbucks generated $25 billion dollars in annual revenue in 2019 while human trafficking generated more than $150 billion in the same calendar year? My guest today, Jennifer Olson, opens up about the atrocities happening around the globe and right under our noses. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 53: Two Investments That Bring the Highest ROI for My Business | 02 Feb 2022 | 00:20:42 | |
I like to go against the grain when it comes to how I invest in my business. In today's episode, I share the two areas where I spend the most money in my business to bring about the greatest return. Psst- it's not paid ads or social media marketing! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 52: Resilience as a Working Mom with Austin Baby Co Founder, Kelly Buller | 26 Jan 2022 | 00:37:14 | |
Building a business is hard but try doing it with a newborn and in the middle of a global pandemic. This is the story of Austin Baby Co founder, Kelly Buller. Kelly opens up about how she got her silicon baby products into Nordstrom, Target, and every Container Store in the country in less than two years, while also navigating the challenges that come with having a baby with special health needs. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 51: What Worked, What Didn't & Everything in Between | 2021 Year in Review | 19 Jan 2022 | 00:34:42 | |
Come behind the scenes of my 6-figure website design agency and find out what worked, what didn't, and everything I learned along the way. It's time to talk numbers, hiring, where I struggled, where I thrived, and all things scaling a business. Learn from my last 365 days and join me in launching Season 3 of The BrandWell Podcast! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 149: The Psychology of Branding | How Emotions Influence Buying Decisions | 26 Feb 2025 | 00:27:37 | |
Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional benefits of your products or services, you can surpass the competition and secure customer loyalty like never before. Navigate the emotional landscape of branding, exploring how key feelings such as happiness, fear, belonging, trust, and status drive purchasing decisions. Dive into the strategies companies use to leverage happiness, or even fear, or how Lululemon fosters community among younger audiences. We also highlight the importance of social proof and community engagement, giving you actionable insights to ensure your brand messaging creates the desired emotional impact. Whether you're a high-ticket service provider or a budding brand, these insights will help you resonate deeply with your audience and stand out in the marketplace. Links Mentioned in Today's Episode: Listen to Episode 126: Do These 5 Things and Your Customers Will Market Your Business For You Get support with Crafting Your Brand Identity by joining The Branding Business School here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 50: Season Finale ~ An Entrepreneur's Guide to Finishing Strong & Planning for a Killer Q1 | 24 Nov 2021 | 00:21:58 | |
At this time in the year, it’s easy to want to hit pause on work and mentally check out until 2022 makes its debut, but I want to encourage you- from one entrepreneur to another, keep going. Many will start businesses fast but only a few will finish strong. I want to be one of the few and I hope you'll join me. Tune in for motivation and encouragement to make the last 37 days of 2021 POWERFUL! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 49: Stop Copying the Competition! 3 Things to do Instead | 17 Nov 2021 | 00:11:16 | |
How will we every stand out from the competition if we keep copying what they're doing? In this episode, I'm sharing 3 simple ways that you can make your brand stand out from the crowd and set yourself up as the only option for buyers in your market. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 48: Genius Ways to Promote Your Business During the Holidays | Black Friday, Thanksgiving, Christmas and New Years | 15 Nov 2021 | 00:24:46 | |
Grab your holiday drink from Starbucks because today's episode will not disappoint! I'm sharing practical ideas for how you can create relevant content and promote your business during Thanksgiving, Black Friday, Christmas, and New Years. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 47: Entrepreneurship, Foster Care, and Taking Big Risks with Boutique Owner, Paige Howell | 10 Nov 2021 | 00:38:09 | |
A former night nurse turned fashion entrepreneur, my guest Paige Howell, never would've imagined that her life would look the way it does today with a brick and mortar boutique, a thriving e-commerce business, and four children. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 46: How to Show Up Confident and Crush Imposter Syndrome with Michele Charles Gustafson | 03 Nov 2021 | 00:46:01 | |
If imposter syndrome rears its ugly head into your life and business more than you'd care to admit... hit play, my friend. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 45: The 5 Most Common Mistakes to Avoid When DIYing Your Website | 27 Oct 2021 | 00:14:27 | |
DIYing your website can save you a lot of money up front, but what if your DIY is costing you sales in your business? In this episode, we cover the 5 most common website mistakes that people make when DIYing their site and how to avoid them. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 44: Easy Ways to Simplify Your Marketing Strategy with Business Coach Katrina Aronson | 20 Oct 2021 | 00:39:50 | |
Marketing strategies don't have to be complicated. My guest today is Katrina Aronson, a marketing strategist and business coach who specializes in helping entrepreneurs cut the confusion and develop clear and powerful marketing strategies that actually work. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 43: How to Get Rave Reviews from Customers to Boost Your Sales | 13 Oct 2021 | 00:18:49 | |
Did you know that 72% of customers won’t take any action unless they've read reviews? Having positive reviews for your business can drastically increase your sales! This episode covers how to go about getting positive reviews for your product or service-based business.
To learn more about Victoria or BrandWell, head to www.brandwelldesigns.com For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 42: Virtual Assistants | When to Hire One & How to Be One With My VA, Heather Tormey | 06 Oct 2021 | 00:35:54 | |
On today's episode, you'll hear from my very own Virtual Assistant, Heather Tormey! Heather shares how she started her VA business, what type of work she does to help busy entrepreneurs get time back into their days, and how she markets her business to get new clients. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 41: I Hosted a Retreat for My Team and Here's How it Went Down | Designer Retreat Recap | 29 Sep 2021 | 00:20:35 | |
I recently hosted a designer retreat for my team where we all got together under one roof for a few days to strategize, socialize and plan for the future of BrandWell. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates | 22 Jan 2025 | 00:44:43 | |
As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell. Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn’t, then continues to share how she decided to navigate the challenges throughout the year. Victoria also discusses the recent rebrand of her design agency and shares her insights on the process. With this rebrand, BrandWell is stepping into an elevated version of themselves and Victoria shares a few of BrandWell’s big plans for 2025… Including a BIG ANNOUNCEMENT! This episode promises to be a fun catch-up conversation while also being a valuable and encouraging resource for any female entrepreneurs looking to assess their own businesses and make informed decisions for their future. So grab your earbuds, or turn on CarPlay, and enjoy this episode!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 40: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 2 | 22 Sep 2021 | 00:21:26 | |
Join me for week two of this two-part series with my sales coach, Gwen! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 39: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 1 | 15 Sep 2021 | 00:37:10 | |
Hey entrepreneur- I see you. And I want you to know that selling doesn't have to be hard. There is an ethical way to present your offer to the masses and drastically scale your business and your income. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 38: Money Talk to Help You Earn, Save, and Pay Yourself More with My CPA, Brittney Suttle | 01 Sep 2021 | 00:51:57 | |
Buckle up for 50 minutes of money talk with my very own CPA, Brittney Suttle. Brittney specializes in helping female business owners earn more, save more, and eventually pay themselves more as entrepreneurs.
For full show notes or to grab any links mentioned in this episode, click here. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 37: Marketing, Dating, and Creating Content That Wins with Market Your Genius Author, Nikki Nash | 25 Aug 2021 | 00:47:21 | |
If you need help marketing your business or landing a second date with that person you've been crushing on, this episode is for you... JK JK- there won't be a ton of relationship advice in here but my guest, Nikki Nash, does share the incredible parallel between marketing and dating and why it's important to acknowledge the similarities as a business owner. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 36: How This Mother Daughter Duo Built Their Etsy Empire with Etsy Shop Owners, Salted Words | 18 Aug 2021 | 00:46:26 | |
Are you currently selling on Etsy and looking to move more product? This episode with Tracy and Robin from Salted Words will give you practical ways that you can level up your Etsy shop! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 35: Selling as a Service Based Business Owner | My Secret to an 80% Conversion Rate | 11 Aug 2021 | 00:15:29 | |
A lot of entrepreneurs struggle with sales. We’re the creatives right? The dreamers, the visionaries and we hope and pray that if we build it, they will come.
For full show notes, click here. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 34: Why This Full Time Influencer Deleted Instagram with Blogger Coach, Megan McQueen | 04 Aug 2021 | 00:35:27 | |
Some addictions are easier to spot than others but what do we do when our thumbs are constantly finding their way to that little purple app and there's no "Instagrammers Anonymous" to reach out to?
For full show notes or to grab any of the links we mention in today's episode, click here. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 33: From Small Town Teacher to Big Time Influencer With Ashley Bell (@tallblondebell) | 28 Jul 2021 | 00:47:18 | |
Have you ever wondered what it's like to be an influencer with hundreds of thousands of people tuning into your daily life? Join Ashley (@tallblondebell) and I as we unpack what a day in her life looks like behind the scenes.
For full show notes or any links we discussed in today's episode, click here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 32: How She Became an Overnight Influencer Using Instagram Reels with Lauren Thom | 14 Jul 2021 | 00:48:51 | |
Welcome to week 4 of Influencer Month where I'm sharing exclusive interviews with some of Instagram's top influencers on what a day in their life actually looks like. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 31: Perfect Squares, Imperfect People | Confessions of an Influencer with Christin Lewis | 14 Jul 2021 | 00:46:15 | |
This is week 3 of Influencer Month on The BrandWell Podcast where I'm sharing exclusive interviews from some of Instagram's top influencers on what a day in their life actually looks like.
For full show notes and episode links, head to: For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now | 04 Dec 2024 | 00:45:18 | |
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant. On a personal note, you’ll even get an inside look into Victoria’s next big goal and what she’s currently struggling with in business, right now. This episode even offers insights into hiring strategies and advice for new graduates. Victoria also touches on design fundamentals, marketing strategies, and financial management tips. Whether you're contemplating a career switch, aiming to scale your business, or maybe you’re hoping to work for BrandWell someday, this episode provides a wealth of knowledge to support you, wherever you are on your entrepreneurial journey! Thank you for spending each week with us this season, enjoy the break and look forward to more insightful content in Season 9 of The Branding Business School Podcast! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 30: Letting Go in Order to Grow | The Art of Delegation with @mrssouthernsocial's Mary Huddleston | 07 Jul 2021 | 00:46:14 | |
Pinterest puts too much pressure on women. At least that's what my guest, Mary Hollis Huddleston, believes and she is setting out to teach working women and moms how to ditch the DIY in exchange for delegation. "Take 50% off your first year of Honeybook"> https://www.honeybook.com/invites?code=brandwell For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 29: The Truth About Influencers | Behind the Scenes with @takemetotargetblog's Amanda Awtrey | 01 Jul 2021 | 00:38:36 | |
We all have questions when it comes to the whole Influencer thing...
I asked @takemetotargetblog's Amanda Awtrey all of these questions and more on this episode of The BrandWell Podcast. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 28: Things You Wish Someone Told You About Your Twenties with Author Cimber Cummings | 23 Jun 2021 | 00:52:36 | |
● Make your 20s the best they can possibly be ● Learn how to navigate all those … relationships ● Work through unmet expectations and learn to let them go ● Create more purpose, freedom, and fun than you’ve imagined ● Set yourself up to thrive in your 30s For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 27: 4 Things I Learned in My First Year as a Working Mom | 16 Jun 2021 | 00:17:39 | |
Continuing last week's conversation on work and motherhood, this episode is full of hope for working moms and how being a #mompreneur can actually refine you and make you better at both your job and as a mother. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 26: Torn Between Two Callings: Work and Motherhood with Suzy Collins | 09 Jun 2021 | 00:55:55 | |
Have you ever felt torn between two callings in life? As a working mom, I know this feeling all too well. The tension between work and motherhood and wanting to do both well is a daily reality for my guest, Suzy Collins, and me. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 25: 12 Tips for Building a Business While Working Full Time with Christine Daal | 26 May 2021 | 00:45:55 | |
Starting a business while working full time is tough. My guest today shares 12 tips to building your business on the side of a full time job and setting yourself up for success so you can leave your job with confidence to run your own business. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 24: How We Paid Off Debt and Cash Flowed Our Dream Careers with James Marcouillier | 19 May 2021 | 00:48:52 | |
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 23: How to Set Boundaries and Avoid Burnout as an Entrepreneur | 12 May 2021 | 00:21:05 | |
Let's be honest, setting boundaries is tough. As entrepreneurs, we're all about the hustle and grind. The late nights and early morning are part of the package when you sign up to run your own business. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 22: The Highs and Lows of Entrepreneurship with Victoria Hartell | 28 Apr 2021 | 00:46:27 | |
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 21: How She Bootstrapped Her Product into Boutiques Across America with Jen King | 14 Apr 2021 | 00:35:20 | |
In this episode of The BrandWell Podcast, Victoria's guest, Jen King (founder of Bloom & Press) shares here story of how she was able to get her product into 140 boutiques across the country. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber | 27 Nov 2024 | 00:40:02 | |
Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she has built a personal brand in the Air Force, all while juggling the responsibilities of motherhood and authorship. Her story is a testament to the power of resilience, strength, and femininity in achieving success. Teri's passion for storytelling and aviation comes to life in her children's book series, "Operation Aviation," which aims to captivate young readers with engaging tales of teamwork and adventure, all while offering educational insights into military missions. Listen in as Teri reveals her branding journey, balancing military regulations with personal style, and how her role as a mother enriches her personal brand. Her partnership with BrandWell and their strategic approach to visual branding underscore the importance of creativity and community interaction. Teri’s story is a full-circle moment, demonstrating that building a successful brand doesn't require a formal business education, but rather a commitment to authenticity, adaptability, and empathy. Don't miss this empowering episode filled with practical advice and inspiration for anyone looking to make their mark in any industry. Links Mentioned in Today's Episode: For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 20: Crafting Your Audience Avatar to Attract Your Dream Clients with Steph Weber | 07 Apr 2021 | 00:44:03 | |
In this episode of The BrandWell Podcast, I interview the incredibly talented, Steph Weber. Steph is a marketing strategist, brand coach, and owner of The Weber Co, where she works with entrepreneurs to build revolutionary brands that disrupt their industry and make massive impact. Today, we take a deep dive into a critical piece in any marketing strategy - identifying your audience avatar (AKA your dream client). Steph breaks down the 3 different problems buyers face- internal, external, and philosophical- and helps us understand why we have to dig deep into these problems in order to effectively tap into the pain points of our target audience when developing a marketing strategy for our brand. For full show notes, head to https://www.brandwelldesigns.com/thepodcast/. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 19: My Daily Routine as a Work From Home Mom | It's Not What You Think! | 29 Mar 2021 | 00:37:27 | |
If you're hoping to hear about how I time-block my day into 30-minute increments and kick off each morning with a detox tea, sorry to disappoint ya! As a busy, working mom with a growing business, a team of designers, and a self-produced podcast, my detox tea looks more like a shot of espresso and my time-blocking is heavily dependent on my daughter's nap schedule. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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| 18: 4 Ways You're Annoying Your Customers and Prospects | 18 Mar 2021 | 00:22:16 | |
The problem with marketers is that we think like marketers! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
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