The Brand Building Podcast - Mark Milutin

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https://www.webakebread.com/
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https://www.retention-lab.com/
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1 Post-Purchase Flow IS NOT ENOUGH Your Brand Needs These 4

Épisode 56

vendredi 29 novembre 2024 • Durée 14:25

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage

How To Create A HIGH Converting Post-Purchase Flow (Klaviyo Tutorial!)

In this video, I’ll show you step-by-step how to create a high-converting post-purchase flow using Klaviyo.

Learn the best practices for setting up a post-purchase email sequence that maximizes customer retention and increases your repeat purchase rate.

I’ll cover how to set up automated emails in Klaviyo, what key messages to include, and how to personalize your emails for better engagement.

If you want to improve your Klaviyo email marketing strategy and boost sales with a powerful post-purchase flow, this tutorial is for you.

=============================== 🔗 - LinkedIn: / markmilutin 📸 - Instagram: / mmilutin 📘 - Facebook: / mark.a.milutin 🎥 - TikTok: / brandbuildingpodcast

Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

Who am I and why should you listen to me? I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level. Prijepis

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TOP 5 Direct Mail Marketing Tips & Tricks For BFCM 2024

Épisode 55

vendredi 25 octobre 2024 • Durée 11:55

Hey everyone! In today’s video, I’m breaking down the five essential tips for successful direct mail marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy to drive major revenue through direct mail in Q4.

1. Start with a Solid Strategy:

📬 Top 5 Direct Mail Tips for BFCM Success

Hey everyone! Today, I’m sharing five essential tips for successful direct mail 📪 marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy and drive big revenue 💸 through direct mail in Q4.

1. Start with a Solid Strategy 🎯 Your direct mail needs a media plan, just like digital ads. Begin with a clear goal and budget (e.g., $3-10K) 💰. Identify key audience segments: VIPs, past customers not subscribed to email, or those who bought during BFCM last year but haven’t opened an email recently. Platforms like PostPilot (my go-to) make organizing and executing a direct mail plan easy within Shopify 🛍️.

2. Get the Timing Right ⏰ Timing is everything! Aim for your direct mail piece to arrive in mailboxes a week or two before your public BFCM sale. This builds anticipation, putting your brand top-of-mind 🧠 before the sale starts, especially for customers who already know and love 💖 your brand.

3. Nail the Messaging & Creative ✏️ Keep it simple. A 4x6 postcard has limited space, so focus on your offer, timing, and a clear call-to-action like a QR code 📲. Less is more! Highlight what’s special and why they should take action early ⏳.

4. Personalize Your Message 👋 Use customer names and past purchase behavior to make your message personal and relevant. A friendly “Hey [Name], our biggest sale of the year is coming up, and we want you to get early access!” can make customers feel valued ❤️.

5. Keep the Offer Consistent 🔄 Don’t confuse customers with multiple promo codes for the same offer. Stick to one code, track performance on the backend, and remember all channels are working together for a seamless experience 🤝. This consistency is essential for longer campaigns like BFCM.

If you’re ready to maximize 📈 direct mail, I’m offering a free audit for brands looking to improve. Schedule a 15-minute call 📞 HERE (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10), and I’ll create a custom roadmap to help you make the most of direct mail this season.

Amazon Prime Day 2024 and How You Should Prepare Yourself

Épisode 46

lundi 8 juillet 2024 • Durée 07:45

Amazon just released the dates for Prime day 2024

Mark your calendars 📆 … Prime day is coming up on July 16 & 17.

Last year, Amazon generated over 12.9 billion on prime day alone, selling over 300 million products.

This prime day will be the biggest we’ve ever seen and if your running a brand this is the perfect peak opportunity to piggy back on the prime event.

Schedule a call with me HERE: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-07

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10 Reasons Why You Should Work With Bread Loaf

Épisode 45

mardi 2 juillet 2024 • Durée 10:49

In this video, I talk about the 10 reasons why you should work with me and my agency Bread Loaf. If you think we're the right fit for you give me a call. Let's chat more about it! https://calendly.com/markmilutin/rete... = BOOK A CALL WITH ME HERE

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Launching Brand Licensing Deals With Star Wars & Inkkas Shoes [Bread Loaf Case Study]

Épisode 44

jeudi 27 juin 2024 • Durée 05:09

In this, episode I talk about how I worked with Star Wars and Inkkas Shoes on licensing deals.

What is Brand Marketer Growth and How Does it Work?

Épisode 43

vendredi 21 juin 2024 • Durée 06:51

In this video I talk about Brand Marketer Growth and how it works. Brand Marketer Growth is a program i created to help YOU with every aspect of your business. Brand Marketer Growth program: https://www.thebrandmarketer.com/welcome

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Working With "The Profit": What it Was Like Working With Marcus Lemonis

Épisode 42

vendredi 14 juin 2024 • Durée 08:13

How I Landed Marcus Lemonis' as a client

- Met David in Jon Loomers Facebook Advertising Group

- Started Working on Flex Watches with Travis Lubinsky

- Then landed Inkkas Shoes

- From there, we worked on over 30 brands that were launched through the show the profit or incubated at ML Creative / ML Fashion Group / ML Food Group

Who is Marcus Lemonis? He is the CEO of Camping world & RV World among other businesses.

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How We Worked With ASH by Ashley Benson [3 Shoots in 3 days] Case Study

Épisode 41

jeudi 13 juin 2024 • Durée 08:31

Book a call with me: https://calendly.com/markmilutin/rete...

Breakdown of the multi Day Shoot with Ash By Ashley Benson

In August 2023, we produced 3 shoots in 3 days.

Here is a breakdown of how we did it:

Pre Production: - Creative Direction - We put together a creative concept deck that broke down each day of the shoot. Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...

- Location Scouting - We used Gigster for location scouting and bookings Link to Gigster: https://giggster.com/

- Model Scouting - We use Newbook for model and talent scouting Link to Newbook: https://newbookmodels.com/

- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.

- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot. This makes it easy to shop and order all necessary items for the shoot.

- Production Team: Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.

Day 1: Downtown LA Loft

The Team: - 2 Talent (Male and Female) - Art Director - Producer - Hair / Makeup - Photographer - Videographer

Location: Was a fun Loft

Concept: Lifestyle Photo and Video

Day 2: The Team: - 4 Talent (1 Male and 3 Female) - Art Director - Producer - Hair / Makeup - Photographer - Videographer

Location: Weho Modern Mansion

Concept: Lifestyle Photo and Video - We shot multiple scenes from fun summer at the pool to Party glam

Advertising In An Election Year: How the 2024 election will affect Advertising and Marketing

Épisode 40

lundi 10 juin 2024 • Durée 06:19

In this episode I talk about how marketers and advertisers are vulnerable when it's an election year. Prices for ads are higher and we will see higher CPMs than we ever did before.

Does Your Store Need to be on TikTok Shop?

Épisode 39

lundi 20 mai 2024 • Durée 12:10

If you're not running tiktok shop right now, then you are missing out.

In this podcast, I'm gonna break down why my team and i are doubling down on tik tok shop.

Why is it important? Any time there is a new marketplace, there is a massive arbitrage opportunity. This is due to the lack of efficiency in the marketplace.

How does TikTok Shop work? - You connect your shopify store to tik tok using a 3rd party product feed app.

A few of these include: Ownbase, Silk, SKU IQ, and AfterShip

Similar to Meta Shop, you can build product feeds within tiktok shop that populates from your Shopify feed.

How to get new sales:

- Organic Traffic - Create organic content on tik tok that promotes and highlights your products.

- Tik tok ads - you can drive sales directly from tik tok ads to tt shop. We have found more success right now doing this than tt ads to Website conversions.

- Affiliates - Tik tok has launched a new creator affiliate network that lets you invite creators to become affiliates. From there, you can invite creators to join the program and send them samples to create content. Once the affiliates make and post content, they will make a commission off sales generated on the platform.

Platform Benefits: - right now tik tok is creating massive discounts (up to 40%) to get TT users to convert into paid shop customers.

- The affiliate program makes it easy to manage and activate with creators and influencers.

- Conversion Tracking - Keeping Everything native to the platform helps eliminate IOS tracking issues for Ads.

The Cons: - TikTok owns the customer, which means you dont get the customer's emails for retention purposes. It's pretty much like running Amazon (FBM)

- Policies - there's a lot of red tape and you need to monitor the account daily. If your customer feedback drops or if your chargeback / return rate goes up, you can be dropped from the platform.

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