The Brand Bitch™ Podcast - Détails, épisodes et analyse

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The Brand Bitch™ Podcast

Cathryn Fisfis

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 5

The Brand Bitch™ Podcast is a personal branding + brand strategy podcast for entrepreneurs + founders who want to build a recognizable brand, become known for what they do, and create more demand for their business — without constantly creating more content.

You don't need more visibility. You need to become recognizable.

Hosted by brand strategist + creative director Cathryn Fisfis, The Brand Bitch™ Podcast explores the identity, strategy, positioning, and mindset behind building a personal brand people don't just notice — they remember.

Because your brand should do more than just look good.

It should make you recognizable.
It should create demand.
It should build authority.
And eventually? It should do some of the selling before you ever get on the sales call.

Through solo episodes, honest conversations, and behind-the-scenes lessons from 15+ years of entrepreneurship, Cathryn explores personal branding, brand strategy, brand positioning, founder identity, content strategy, thought leadership, entrepreneurship, and sustainable business growth.

This isn't about chasing algorithms or becoming someone you're not to grow your audience.

It's about becoming known for what you believe, what you do differently, and the ideas you want your name associated with.

Because the world doesn't need another founder trying to fit in.

It needs more founders brave enough to become unforgettable.

Welcome to The Brand Bitch™ Podcast.

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Données mises à jour le 03/10/2026

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https://thebrandbitch.com/
4 partages
https://thebrandbitch.com/recognizable
2 partages
https://thebrandbitch.com/podcast
2 partages

https://www.instagram.com/cathryn_fisfis
4 partages
https://www.instagram.com/the_brand_bitch
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Ep. 04 | Your Content Isn’t the Problem: Why More Content Won’t Fix an Unclear Brand

Saison 1 · Épisode 4

mercredi 30 septembre 2026 • Durée 16:13

What if your content isn’t actually the problem?

If you’ve been blaming your hooks, your posting schedule, the algorithm, your engagement—or telling yourself you just need to create better content—this episode is for you.

Because you can create great content, show up consistently, and get more eyes on your business…and still not become recognizable.

In Episode 4 of The Brand Bitch Podcast, Cat breaks down what’s really happening when your content seems to be doing all the “right” things but isn’t creating the trust, recognition, or demand you expected.

We’re talking about:

→ Why visibility alone won’t fix an unclear brand
→ What your content is communicating before someone ever buys
→ The difference between being seen and being remembered
→ Why repetition is one of the most underrated brand strategies
→ How perception shapes what people associate with your business
→ What needs to exist underneath your content for visibility to actually build demand

Because content is an amplifier—not a foundation.

More content won’t solve a brand people don’t understand yet.

The goal isn’t simply to get more people to see you.

It’s to make sure the right people know what the hell to remember you for.

That’s how visibility starts becoming recognition.

And recognition? That’s where things get interesting.

🎙️ The Brand Bitch Podcast
For founders who are done chasing visibility and ready to build brands people recognize, remember + want to buy from.

CONNECT WITH CAT:
Cat's Personal Instagram: https://www.instagram.com/cathryn_fisfis/
The Brand Bitch Instagram: https://www.instagram.com/the_brand_bitch/
The Brand Bitch Ecosystem: https://thebrandbitch.com/

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EP 03 | You Don’t Have a Visibility Problem. You Have a Recognition Problem.

Saison 1 · Épisode 3

mercredi 23 septembre 2026 • Durée 46:38

What if the reason your business isn’t growing isn’t because you need more visibility?

More content. More platforms. More followers. More strategies. More eyes on your business.

We’ve been taught that when growth slows down, the answer is MORE. But after investing more than $150,000 into courses, coaches, masterminds, programs and strategies, I realized I had been asking the wrong question.

Instead of asking, “What else should I be doing?” I needed to ask:

What is my business actually communicating?

Because visibility doesn’t automatically create recognition—and being seen isn’t the same thing as being remembered.

In this episode of The Brand Bitch Podcast, I’m breaking down the difference between visibility, perception, recognition + demand—and why getting in front of more people won’t solve a brand that isn’t giving them something clear to remember.

We’re talking about:

— Why visibility amplifies what already exists in your brand
— The difference between being visible and being recognizable
— How people form a perception of your business before they ever get on a sales call
— Why repetition and association matter more than constantly creating something new
— The question every founder should ask before chasing more reach
— How visibility → perception → recognition → demand actually work together

Your brand does not need to be perfectly polished before you put it in front of more people.

But it does need to be intentional enough that the attention you’re generating is building toward something.

Because the goal isn’t just for people to see you.

The goal is for them to know what your name means when they do.

READY TO BECOME RECOGNIZABLE?

Join me for my free live training,

CONNECT WITH CAT

The Women Who Got Me Here + the Woman I Had to Become

Saison 1 · Épisode 2

mardi 15 septembre 2026 • Durée 23:25

What if, becoming the woman your business needs has less to do with learning more — and more to do with recognizing who helped shape the woman you already are?

In Episode 02 of The Brand Bitch Podcast, brand strategist and creative director Cathryn Fisfis gets personal about the women who influenced her identity, ambition, leadership, motherhood, entrepreneurship, and the way she builds business today.

From the women in her family who shaped her long before entrepreneurship was even part of the plan, to mentors, friends, peers, and women in business who expanded what she believed was possible, this episode explores something we don't talk about enough:

None of us become who we are alone.

Cathryn shares how different women have challenged her to think bigger, redefine success, trust herself, lead differently, and build a business that actually supports the life she's creating.

You'll hear about:

The women who shaped Cathryn's definition of ambition, leadership, and success
How motherhood changed her identity as a woman and entrepreneur
Why proximity can expand what's possible for you
The difference between copying someone else's path and allowing their example to expand your own
How your identity evolves as your business grows
Why becoming recognizable isn't about becoming someone new — it's about becoming more of who you've been all along

Because the woman you're becoming isn't being built from scratch.

She's being shaped by every experience, every season, every woman who showed you what was possible — and every version of you who was brave enough to keep going.

EP 01 - Stop Chasing Visibility: How to Build a Brand People Remember

Saison 1 · Épisode 1

mardi 1 septembre 2026 • Durée 23:55

EPISODE 01

What if the thing keeping your business from becoming unforgettable isn't another marketing strategy — but becoming more recognizable?

In the very first episode of The Brand Bitch™ Podcast, brand strategist and creative director Cathryn Fisfis is taking you behind the scenes of the 15-year entrepreneurial journey that shaped everything she believes about personal branding, founder identity, recognition, and building a business that's unmistakably yours.

From working in the New York fashion industry to designing a handbag and diaper bag line, spending a decade in network marketing, building brands for small businesses, creating High Frequency Studio, and eventually bringing it all together inside The Brand Bitch™ — this is the story behind the brand.

But it's also the story of what didn't work.

After investing more than $150,000 into businesses, courses, coaches, masterminds, strategies, systems, and frameworks, Cathryn realized the problem wasn't investing in herself.

It was believing someone else knew her business better than she did.

She wasn't buying information.

She was outsourcing authority.

In this episode:

How Cathryn's career in fashion became the first breadcrumb toward identity-first branding
Why motherhood led her to create her own handbag + diaper bag company
What a decade in network marketing taught her about personal branding and the power of community
How small-business branding eventually evolved into The High Frequency Studio and The Brand Bitch™
The biggest lesson behind investing more than $150K into entrepreneurship
Why constantly looking for the “next strategy” can pull founders further away from their own authority

The Brand Bitch™ Podcast — Official Trailer

lundi 31 août 2026 • Durée 03:36

You don't need more visibility. You need to become recognizable.

Welcome to The Brand Bitch™ Podcast — a personal branding and brand strategy podcast for entrepreneurs and founders who want to build a recognizable brand, become known for what they do, and create more demand for their business.

Hosted by brand strategist + creative director Cathryn Fisfis, The Brand Bitch™ Podcast explores the identity, strategy, positioning, and mindset behind building a brand people don't just notice — they remember.

Expect honest conversations about personal branding, founder identity, brand strategy, recognition, content, entrepreneurship, and building a sustainable business around who you already are.

Because the world doesn't need another founder trying to fit in.

It needs more founders brave enough to become unforgettable.

Subscribe + follow The Brand Bitch™ Podcast so you're ready for Episode 1.

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The Brand Bitch™ Podcast - Détails, épisodes et analyse

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