The Bossy. Type – Détails, épisodes et analyse

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. 

In this episode, I cover: 

• Getting into character before you write
• Planning out your messages
• Copy non-negotiables for a strong website 
• Writing emails confidently 
• Shy words to leave out of your emails 
• How to plan + write attention-grabbing captions

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.

In this episode, I cover: 

• How to unpack your personality, including fun questions to ask yourself
• How to dial up your personality for the sake of your brand
• How to inject more of your personality into your copy + content 

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. 

In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly. 

In this episode, I cover:

• Why you should aim for a confident brand 
• How its (positively) impacted Bossy. 
• How you can build a more confident brand 
• Finding your niche 
• Leveraging your own personality 
• Dealing with mindset blocks 

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT

Want your dream clients to book you, buy stuff and bow down to your brand? 
In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting.

To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register. 

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon.

It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.

In this episode, I cover: 

• What copywriters can do that you can't
• Freeing up your time for the important stuff
• What to choose if you're in a rush 
• The cost difference 
• Why you might be the best person to writer your copy 
• Dealing with a overwhelm and lack of confidence
• What to look for in a DIY course 
• The pros and cons of both sides!

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon.

Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. 

In this episode, I cover: 

• How we stay booked and busy, despite the fees
• The best structure for your pricing pack 
• How to write your services pages strategically 
• Adding personality without being unprofessional 

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll  reveal everything reeeeeal soon.

It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!

In this episode, I cover: 

• Brand voice development, Bossy. style
• How to think more creatively
• Why games are a huge part of our process 
• The exercises we use to create an epic brand voice

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. 

In this episode, I cover: 

• What it means to be a 'confident brand'
• How I built Bossy., the MOST confident brand
• How I differentiate between my personality and Bossy.'s
• 6 major signs you need a confidence boost 
• How to diagnose — and solve — the issue/s

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.

ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs.

Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down!

In this episode, I cover: 

• How to convert your customers 
• What it means if 'everyone' is your customer
• Things you shouldn't spend your money on
• What tone of voice can do for your brand
• How DIYing copy can SAVE you time (and make money) 
• Why sales copy doesn't work (and what does)

Want to be friends, or keep the conversation going? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.

Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time.

In this episode, I cover: 

• Why saves are so important
• The type of content that gets me at least 100+ saves
• How you can identify your own saved content 
• A breakdown of the 7 best-performing saved posts 
• The actual analytics behind each caption, and why they worked
• My tips for getting similar results

You'll also need these Instagram posts to follow along: 

1. "We vs. You" 
2. Confident emails
3. Theming your copy
4. Spot the difference
5. How did I write that?
6. How I make emails more fun 
7. Word association

Or, follow along @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.