Free Resources & Next Steps
About the episode:
Micah Johnson built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist or an agency involved. In this episode, him and Alane Boyd walk through every layer of the build: campaign research, ad copy, conversion tracking, the CSV export workflow, and the daily AI-powered review that keeps it running.
If you've ever tried to run paid ads and gotten stuck in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah found a third way, and the results are already coming in.
In this episode, you'll learn:
- How to use Claude to research and build a full Google Ads campaign from scratch, no specialist required
- The MCP-plus-CSV workflow that lets Claude do the heavy lifting on Google Ads without touching the account directly
- Why heat map data mattered so much, and how Microsoft Clarity revealed visitors were copying their answers and leaving instead of converting
- How they qualified leads at scale with Claude, and what 300+ leads taught them about a blind spot in their own targeting
- The daily routine that pulls Google Ads, Analytics, heat map, and lead data into one place for a single recommendation
- How the leadership team stays in the loop with zero manual reporting, through a Slack channel and a shared Cowork dashboard
🛠️ Tools & Platforms Mentioned
- Claude: AI used for campaign research, ad copy, tracking setup, and daily analysis
- Claude Code: Used for writing JavaScript event tracking code and tagging
- Claude Cowork: Used for shared leadership dashboards and presenting campaign results
- Google Ads: The paid advertising platform used for the campaigns
- Google Ads Desktop App: Used to upload Claude-generated CSV files and push live
- Google Analytics: Used for tracking events and conversion data
- Microsoft Clarity: Heat mapping tool used to analyze landing page behavior (rage clicks, copy-paste behavior)
- Slack: Used for daily lead and campaign analysis digest for the leadership team
- MCP (Model Context Protocol): Used to give Claude read-only access to Google Ads data
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This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.
Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on support.
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