Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dick’s Sporting Goods (to say nothing of having a U.S. President wear their gear).

From literally shipping orders out of their apartments to reshaping golf culture, Eastside Golf is changing what the game looks like—and who it’s for.

In this episode:

Going viral after Chris Paul wore their gear on CNN

The Zoom call with Michael Jordan that changed everything

The power of authentic storytelling in business

Why giving back to Morehouse College sits at the core of their mission

Whether you’re in golf, fashion, or building your own company, this conversation is a blueprint for hustle, vision, and purpose.

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Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).

From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.

In this episode:

• The origin story of Bethpage landing the Ryder Cup

• How the event went from near collapse to global spectacle

• $750 tickets, 3M sq ft buildouts, and why it’s worth it

• Navigating sponsorship, authenticity, and the LIV Golf tension

• Legacy, logistics, and leaving a mark on Long Island

• Special appearances by John McEnroe, Colin Jost and Michael Strahan

Whether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.

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From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about some of the biggest names in sports and entertainment: Adam Sandler, Michael Jordan, Charles Barkley, Arnold Palmer, Rory McIlroy, Scottie Scheffler, and more.

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Emmy Award-winning broadcaster Jimmy Roberts sits down with the most influential names in the business of golf — from CEOs and creators to athletes and insiders — for intimate, insightful conversations about how the game is evolving.

In this episode of The Big Swing, Jimmy talks with Garrett Hilbert of Dude Perfect about how five college friends turned trick shots into a $400M brand, what Augusta National taught them about risk, and how golf became central to their content and future plans — including a potential theme park.

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How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world?

In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods.

Plus: why Grant left Good Good, what he learned, and what’s next.

In this episode:

• Grant Horvat’s YouTube journey — from Good Good to going solo

• Filming with Tiger Woods and Scottie Scheffler

• The Good Good Golf split and what really happened

• YouTube Golf vs. PGA Tour — who’s winning the next generation of fans

• Building and growing a golf brand in the creator economy

• Betting on yourself and taking creative control

• Content strategy + business insights from one of golf’s top creators

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What do golf gift ideas, holiday shopping trends, and a $14 billion sporting goods empire have in common? This episode.

Jimmy Roberts opens with sports business journalist Mollie Cahillane, breaking down the best golf gifts of the season — from wearable tech and simulators to custom balls and bucket-list travel experiences.

Then the show shifts to a rare, in-depth conversation with Ed Stack, the longtime CEO and now Executive Chairman of Dick’s Sporting Goods — a company he grew from two stores in Binghamton to more than 800 locations and $14B+ in annual sales.

Stack pulls back the curtain on:

• Why he told his senior team “we’re breaking up with Wall Street” and stopped chasing quarterly expectations

• Nearly losing the company — twice — and the lessons that shaped its turnaround

• How Dick’s became the largest golf retailer in America

• The battles with manufacturers and the PGA of America when they first entered the golf equipment business

• Why golfers shop differently today — and how fittings transformed retail

• Concerns about rising equipment costs and the ball rollback debate

• The growth of women’s and youth golf

• Why culture, customer focus, and “never falling in love with yourself” still guide the company today

• His emotional connection to the Dick’s PGA TOUR Champions event in his hometown

• The massive Foot Locker acquisition and what’s next for the business

It’s a masterclass in leadership, reinvention, and the evolution of sports retail — with some of the most honest, self-aware reflections you’ll hear from a Fortune 500 leader.

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Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.

Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment.

Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic simulator boom.

If you care about entrepreneurship, golf innovation, or building something from nothing — this is a masterclass.

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"How does a $4M sweater-focused business become a modern lifestyle powerhouse with a “customer-first” reputation across golf, office, and everyday life?

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Scott Mahoney, CEO of Peter Millar, to unpack the real story behind one of the most influential brands in golf apparel — and why “looking like a Peter Millar person” might be the ultimate compliment.

Scott shares the unconventional path that brought him from industrial gas sales to the apparel world, the lessons he learned at Ralph Lauren, and the moment he saw a hole in the market: premium, tasteful product that could take you from the course to the office to the weekend — without losing authenticity.

They get into:

The origin of the name “Peter Millar” (and why it’s a great brand name)

Turning a sweater brand into a true lifestyle company (shoes, swim, performance, and beyond)

Why COVID was a major inflection point — and how Peter Millar became the new “work uniform”

The company’s obsession with service (including the legendary “one shirt” story)

Culture as a competitive advantage — from a “start with yes” mindset to sending flowers when teams travel overseas

Why Peter Millar leaned into stores (and how they think about omni-channel growth)

The small details that build loyalty (yes, including the mint in the box)

The new NFL licensing launch — and why it’s a long-term growth engine

Scott’s “Big Swing Moment” — leaving a great job to bet on a brand, with support from the people closest to him

Smart, funny, and packed with real lessons on brand building, retail strategy, and customer experience — this one’s a masterclass for anyone who cares about where golf (and golf style) is headed.

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Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.

Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport.

Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business of golf — and why those forces aren’t going away.

Beyond LIV, Norman dives into his global business empire, from course design and apparel to real estate, wine, and tourism development. He shares lessons learned from mentors like Paul Fireman, the biggest business mistake he ever made, and how golf has become a catalyst for economic growth around the world — from Australia to Southeast Asia.

This is not a soundbite interview. It’s a wide-ranging look at legacy, leadership, risk, and what the future of golf — and sport — may actually look like.

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Over the past few months, The Big Swing has sat down with some of the most influential voices shaping the business of golf — from CEOs and founders to creators redefining how the game is consumed.

In this special 2025 recap episode, Jimmy Roberts is joined by sports journalist and friend of the show Mollie Cahillane to look back at the most impactful conversations, ideas, and themes from recent episodes of The Big Swing.

Together, they break down what these conversations reveal about where golf is headed — and what matters most right now across media, retail, leadership, and culture.

This episode revisits insights from recent guests including:

Executives rethinking long-term growth over short-term pressure

Retail leaders navigating brick-and-mortar, e-commerce, and brand loyalty

Creators building massive audiences outside traditional golf media

Brands winning through customer experience, culture, and authenticity

It’s a curated look at the ideas, decisions, and inflection points that defined the business of golf in 2025 so far — and a roadmap for what’s coming next.

Subscribe for new episodes

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Golf media has changed, and few outlets have reshaped it more than No Laying Up.

In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf.

Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice.

The conversation covers:

How No Laying Up built credibility outside traditional golf media

The business model behind modern creator-led brands

Why independence matters more than scale

The tension between access, sponsorship, and editorial honesty

What the future looks like for golf media and storytelling

This episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins.

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The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world.

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide.

Fish explains the inflection points that transformed the event, from Tiger Woods’ iconic hole-in-one on the 16th hole to WM’s decision to turn the tournament into the largest zero-waste sporting event in the world. He breaks down why Hole 16 feels more like a gladiator arena than a golf hole, how younger fans are reshaping expectations around the sport, and why creating a clear identity matters more than tradition in today’s golf landscape.

Beyond the tournament, Fish opens up about his leadership philosophy, shaped by a near-death illness early in his career, ride-alongs with frontline workers, and a belief that culture is built by listening in the field — not just making decisions in the boardroom.

This episode also includes Powering the Women’s Game, presented by Chevron, spotlighting the continued growth and innovation in women’s golf, including the announcement of a women’s TGL initiative backed by high-profile investors and LPGA stars. Plus, in Making Better Decisions, presented by Aon, Fish reflects on the pivotal choices that have shaped his leadership approach and guided WM’s long-term strategy.

This is a wide-ranging conversation about sports business, fan experience, sustainability, leadership, and the future of golf — and why the Waste Management Open has become a model other events are trying to understand, not replicate.

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The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.

In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport.

Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf ecosystem — from equipment and media to hospitality, entertainment, and experiential concepts like par-three golf, travel, and private clubs.

Later, Jimmy is joined by David Abeles, President & CEO of TaylorMade, for a wide-ranging conversation on innovation, pricing, storytelling, performance technology, and what it takes to lead one of golf’s most iconic brands in a hyper-competitive global market.

Along the way, Jimmy and Mollie explore the PGA Show floor — highlighting emerging products, new technology, creators, startups, and the ideas shaping golf’s future — while capturing the energy, ambition, and entrepreneurial spirit that define the modern game.

This episode is a behind-the-scenes look at how golf really works — the people, the decisions, and the risks that move the industry forward.

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If you think fairy tales in golf only happen inside the ropes — think again.

This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen.

What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation. Sam walks through the moments that nearly broke the company, the tour break that almost ended it, and why not relying on PGA Tour validation became the key to survival.

Along the way, Sam breaks down:

How a musician and bar owner became a golf equipment disruptor

Why L.A.B. Golf rejected traditional marketing and tour contracts

The risks of scaling too fast — and the break that saved the company

What it’s like letting go of a brand you built from nothing

Why belief, obsession, and community mattered more than capital

Plus, we debut Powering the Women’s Game presented by Chevron, a new biweekly segment highlighting the growth, history, and future of women’s golf — beginning at the LPGA’s 75th anniversary and examining why the women’s game is poised for its biggest era yet.

If you care about entrepreneurship, innovation, golf business, or building something the hard way — this episode is required listening.

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If you know golf, you know the voice:

“Nobody makes golf clubs the way we do. Period.”

But the story behind Bob Parsons is far more complex than bold marketing.

In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.

Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion.

Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation.

In this wide-ranging conversation, Parsons discusses:

How the Marines reshaped his life and leadership style

Living with PTSD and the controversial role of psychedelic therapy

Nearly shutting down GoDaddy before the dot-com crash changed everything

Why most companies let accountants dictate innovation

How PXG broke into a “closed shop” golf industry

The risks of pricing higher — and then pivoting during COVID

His one true regret

The Giving Pledge and philanthropy

This is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing.

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Where is golf right now — and where is it going next?

In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.

First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:

Record rounds at golf courses

38 million Americans playing off-course golf

20% participation growth since 2019

The “stickiness” challenge facing new golfers

Why simulators and social golf are reshaping access

Then, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:

How investors view the golf industry

The economics of equipment and apparel

Ball rollback and bifurcation

Technology’s impact on instruction and customization

Whether golf is positioned to withstand economic downturns

Together, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.

Is the sky the limit for golf? Or is the next challenge already on deck?

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What happens when private equity culture meets the business of golf?

In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge.

Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf.

During the interview, PE Guy breaks down:

• Why golf might be the ultimate “asset class”

• The economics of exclusive golf clubs and tee times

• How private equity thinks about sports industries

• The monetization layers behind modern golf

• Whether youth golf could become the next big investment opportunity

After the interview, Jimmy is joined by Mollie Cahillane for a deeper look at what’s happening across the golf industry right now.

They discuss:

• The global growth of the LPGA and record purses in Asia

• Why LPGA viewership internationally can rival major PGA Tour events

• New broadcast deals and the rise in digital golf consumption

• What recent equipment earnings from major manufacturers say about the state of the golf economy

This episode blends satire, business insight, and real industry analysis — exactly the conversations that define The Big Swing.

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Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.

Instead, she built something entirely different.

In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line.

But this conversation goes far deeper than follower counts.

Tisha opens up about:

• The reality of trying to “make it” in professional golf

• Playing alongside Paige Spiranac — and the roadmap social media created

• The viral Topgolf moment that changed everything

• The mental toll of being “always on” in the algorithm era

• Coming out publicly in golf and the impact on her life and career

• Navigating culture, family and identity as the daughter of Filipino immigrants

• Why LPGA players must build individual brands

• Launching her own clothing line — and the grind behind owning your name

This is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide.

If you care about where the game is headed — on the course and on your phone — this one matters.

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Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide.

This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live.

In this episode of The Big Swing with Jimmy Roberts:

How NBC approaches the unique production challenges of THE PLAYERS Championship

What makes the 17th hole at TPC Sawgrass unlike any other shot in televised golf

How golf broadcasting has evolved from the early days to today's multi-platform coverage

What Dan Hicks is thinking in the booth during a dramatic finish

Tommy Roy on what separates a great golf broadcast from a forgettable one

How television shapes the way fans experience and understand the game

For anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it.

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The Big Swing with Jimmy Roberts is produced by Big Swing Media.

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DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep dive into one of the fastest-growing industries in sports.

With sports betting surpassing $167 billion in the U.S. alone, this conversation explores how companies like DraftKings are reshaping fan engagement—and why golf has become one of the most unique and valuable betting markets in sports.

In this episode of The Big Swing with Jimmy Roberts, Robins shares the origin story of DraftKings, the challenges of building in a highly regulated industry, and how betting, technology, and media are converging to change how fans experience the game.

From working nights and weekends out of a spare bedroom to scaling a company with thousands of employees, this is a real look at what it takes to build—and survive—in a competitive, high-stakes business.

What we cover:

How DraftKings started as a fantasy sports idea and evolved into sports betting

The realities of raising money and scaling a startup to billions

Why golf is one of the most unique betting markets in sports

How odds are created using data, simulations, and modeling

The impact of legalization and regulation on the industry

The role of betting in fan engagement—and where it’s heading next

Advice for entrepreneurs building from scratch

For anyone interested in golf, sports business, startups, or the future of fan engagement—this is a conversation worth your time.

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The Big Swing with Jimmy Roberts is produced by Big Swing Media.

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Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament.

The episode also features a behind-the-scenes vlog of Jimmy preparing for The Masters, including a walk through the memorabilia and moments that have defined his career covering the game’s biggest stage.

In this special YouTube-only episode of The Big Swing with Jimmy Roberts, the conversation turns inward.

Instead of interviewing one of golf’s biggest names, Jimmy becomes the subject — sitting down with Executive Producer Adrienne Gallagher to reflect on his career, his connection to The Masters, and the stories that have stayed with him over the years.

From the traditions of Augusta National to the pressure of capturing iconic moments on television, this is a rare look at the perspective of someone who has spent decades telling the stories of the game.

In this episode:

The moments at The Masters that have stayed with Jimmy the most

What makes Augusta National unlike any other venue in sports

The pressure and preparation behind covering golf’s biggest stage

Personal memorabilia and the stories behind them

How storytelling in golf has evolved over Jimmy’s career

Why The Masters still feels different — even after all these years

If you love golf, sports storytelling, or The Masters, this is a conversation worth your time.

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GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport.

From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf moving forward.

If you care about where golf is headed, this one is essential.

What we cover:

Why simulator golf is exploding globally—and why the U.S. is just getting started

How GOLFZON built a dominant business in a category many underestimated

The real economics behind indoor golf facilities and why they’re scaling fast

How technology is lowering the barrier to entry for new golfers

Whether simulator golf complements or competes with traditional courses

What the future of golf looks like in a tech-driven, always-on world

For anyone following golf, sports tech, or the business behind where the game is going next—this is a clear look at the forces reshaping it.

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Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want.

In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks.

If you follow the business of golf or sports media, this one is worth your full attention.

What we cover:

• Why Horvat walked away from the PGA Tour path
• How YouTube golf became a global business almost overnight
• The real metrics behind views, watch time, and channel growth
• Why authentic content is outperforming overproduced golf coverage
• The shift from brand deals to ownership and equity
• What the PGA Tour and creators are learning from each other right now

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Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on The Big Swing to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game.

From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may have been a flawed business model from the very beginning, and what its potential collapse means for players, fans, and the entire golf industry. With billions invested and no clear path forward, is LIV Golf sustainable? Or was it always destined to fail?

In this episode of The Big Swing with Jimmy Roberts, we cover:

• Why LIV Golf “never made sense” as an investment
• The real strategy behind Saudi Arabia’s sports expansion
• How the PGA Tour was forced to respond to disruption
• Whether LIV Golf can survive without continued funding
• What happens to players, sponsors, and the global golf ecosystem next
• Why “nobody wins” from the current state of professional golf

LIV Golf has already changed the landscape of professional golf — from player movement and prize money to media rights and global investment. But if LIV disappears… what’s left behind? This episode explores the ripple effects across the PGA Tour, the global golf economy, and the future of sports investment and media.

If you care about golf, sports business, or where the industry is headed next — this is a conversation worth your full attention.

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The LPGA is having a moment — but can it turn momentum into something lasting?

At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf.

With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity.

Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a “once-in-a-generation opportunity.”

From lessons learned from the WNBA to the realities of running a global tour with limited resources, this conversation pulls back the curtain on what it actually takes to grow a modern sports league.

In this episode of The Big Swing with Jimmy Roberts, we cover:

• Why the LPGA believes “now is the time to strike”
• How storytelling and star power can transform the league
• What the LPGA is learning from the WNBA’s growth
• The biggest challenges facing the LPGA today
• The role of media, sponsorship, and global partnerships
• How players are buying in like never before
• What success looks like for the LPGA over the next 5 years

This episode also goes inside the business of women’s sports at large — from investment trends to audience growth — and why this moment feels different than anything that’s come before.

If you care about golf, sports business, or the future of women’s sports, this is a conversation worth your full attention.

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Jack Nicklaus turned down millions, and he’s completely at peace with it.

In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest careers in sports history.

From early deals with IMG to turning down opportunities with companies like Wendy’s and NFL ownership stakes, Nicklaus opens up about the decisions that shaped his life off the course, and why money was never the driving force.

This is a rare look at the mindset behind the “Golden Bear” — not just as a golfer, but as a businessman navigating risk, legacy, and long-term impact.

In this episode, we cover:

• The business philosophy that guided Jack Nicklaus’ career
• Why he “always tried to give the other guy a better deal”
• The deals he turned down — including major ownership opportunities
• Lessons from building Muirfield Village and his global golf business
• The importance of owning your name, image, and likeness
• Why legacy mattered more than maximizing profit
• The biggest mistakes — and why he doesn’t regret them

From $5,000 endorsement deals to building a global golf empire, this conversation spans over 60 years of business, leadership, and decision-making at the highest level.

This is more than a golf interview, it’s a masterclass in how one of the greatest athletes of all time thought about money, opportunity, and what really matters.

If you care about golf, business, or the mindset behind long-term success, this is a conversation worth your full attention.

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Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny.

In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a candid conversation about social media, anxiety, branding, fame, and the business of building one of golf’s most recognizable personal brands.

What started as a single viral moment turned into a media empire — but behind the millions of followers and online attention is a much more complicated story.

Paige opens up about:

The overnight moment that changed her life

The backlash and criticism she faced early in her career

Why she “stopped trying to please everyone”

Social anxiety, therapy, and life online

How influencer marketing actually works

Building a business around community and trust

Monetizing content, sponsorships, and media partnerships

Why authenticity matters in the creator economy

The future of golf media and creator-driven content

The conversation also explores the evolution of modern golf culture — from traditional media to creator-driven platforms — and why Paige Spiranac may be one of the most important figures in growing the game today.

Whether you know Paige from golf, social media, or internet culture, this episode reveals a side of her story most people have never heard before.

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AI is changing golf faster than almost anyone realizes.

In this episode of The Big Swing, Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media.

Joining Jimmy are Michael LoRé in Studio 1B and Mollie Cahillane live from the Golf Business Technology Conference in Belfast, Northern Ireland, where industry leaders are exploring how technology is reshaping golf around the world.

This conversation dives into:

• How AI is already changing golf operations and instruction
• Why golf participation is reaching record highs
• The explosion of creator golf, simulators, and off-course experiences
• The growing role of women and younger players in the game
• Why Tiger Woods remains golf’s most powerful brand
• The business implications of rising costs across the sport
• What new leadership across golf organizations could mean for the future

The episode also gives a behind-the-scenes look at the launch of The Big Swing: Inside the New Golf Economy, Big Swing Media’s new newsletter covering the companies, capital, and power players shaping modern golf.

Golf is no longer just a sport — it’s a media business, entertainment platform, technology sector, and cultural force all at once.

And according to the numbers, it’s bigger than ever.

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What happens when a former medical student, startup founder, and self-described golf addict decides to reinvent how people experience golf?

In this episode of The Big Swing, Jimmy Roberts sits down with Adeel Yang, the co-founder and CEO of Dryvebox — one of the most innovative companies in golf’s rapidly evolving off-course economy.

What started as a pandemic passion project inside a trailer has become a fast-growing business bringing mobile golf simulators to music festivals, corporate events, professional sports teams, movie sets, golf courses, and communities around the world.

But Adeel’s personal story is just as compelling as the business itself.

At 14 years old, he moved from Taiwan to Los Angeles and lived alone while learning English and attending high school. Years later, after medical school and multiple tech startups, he found himself obsessed with golf — and searching for a way to make the game more accessible to everyone.

In this episode, we cover:

The unbelievable story of living alone in America at 14

Why Adeel walked away from medicine and entrepreneurship to build Dryvebox

How a golf simulator inside a trailer became a national franchise business

The future of off-course golf and golf technology

Dryvebox’s partnerships with TGL, Tiger Woods, and Rory McIlroy’s league

Why golf simulators are changing how people discover the game

Building startups, raising money, and surviving co-founder fallout

The emotional realities of entrepreneurship most founders never talk about

This conversation is about far more than golf.

It’s about risk, reinvention, obsession, technology, and what it really takes to build something from nothing.

If you care about golf, startups, innovation, or the future of sports business, this is a conversation worth your full attention.

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The Big Swing with Jimmy Roberts is produced by Big Swing Media.

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How does an acclaimed filmmaker become obsessed with golf?

In this episode of The Big Swing, Jimmy Roberts sits down with writer, director, actor, and lifelong storyteller Edward Burns to discuss his newest film, Finnegan's Foursome, and the personal journey that inspired it.

After losing his mother during the COVID pandemic, Burns picked up golf again to spend time with his father. What started as a simple way to reconnect quickly became an obsession that transformed his life and ultimately inspired a feature film centered around family, golf, loss, and legacy.

Along the way, Burns reflects on:

Becoming obsessed with golf later in life

The father-son relationships that shaped his story

Creating Finnegan's Foursome

Lessons learned from Martin Scorsese and Steven Spielberg

The unlikely journey from The Brothers McMullen to Hollywood success

Getting into Sundance after handing a VHS tape directly to Robert Redford

Why golf creates moments unlike any other sport

The future of independent filmmaking

This conversation is about much more than golf.

It's about creativity, family, obsession, storytelling, and the moments that shape who we become.

If you love golf, movies, entrepreneurship, or great stories, this is a conversation worth your full attention.

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How do you go from getting fired to building one of the most successful companies in American history?

In this episode of The Big Swing, Jimmy Roberts sits down with Arthur Blank, the billionaire entrepreneur, philanthropist, co-founder of The Home Depot, owner of the Atlanta Falcons, and one of the most influential figures in modern golf today.

Blank shares the remarkable story of being fired from Handy Dan Home Improvement, the setback that ultimately led to the creation of Home Depot. What started with conversations at a coffee shop and sketches on napkins became one of the most successful retail businesses in history. Along the way, he reveals the leadership principles, customer-first philosophy, and long-term thinking that have shaped every venture he's touched—from Home Depot to the PGA TOUR Superstore, the Atlanta Falcons, and PGA Tour Enterprises.

In this episode:

The story behind getting fired and launching Home Depot

Why trust matters more than transactions

The six core values that guide every business decision

Growing PGA TOUR Superstore into a billion-dollar business

LIV Golf's impact on professional golf

The future of the PGA Tour and player equity

Leadership lessons from building iconic brands

Why listening may be the most underrated skill in business

Plus, from the BMW Championship in South Carolina, Jimmy catches up with Duane Parrish, Director of the South Carolina Department of Parks, Recreation & Tourism, to discuss golf's massive economic impact on the state, why South Carolina has become one of America's premier golf destinations, and what the future holds for golf tourism in the region.

From entrepreneurship and leadership to sports business and the future of golf, this episode offers a fascinating look at the people and ideas helping shape the game today.

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Why would one of the most iconic brands in motorsports decide to enter one of the most competitive industries in sports?

In this episode of The Big Swing, Jimmy Roberts sits down with Hoyt McGarity, President of 8AM Golf and advisor to McLaren Golf, to discuss one of the most ambitious equipment launches the golf industry has seen in years.

McLaren is known worldwide for Formula One racing, engineering excellence, and high-performance automobiles. Now, the company is entering the golf equipment business with a long-term vision, a premium strategy, and a belief that golf is ready for something different.

Hoyt explains how the partnership came together, why McLaren believes its engineering expertise can translate to golf, and what it takes to launch a new equipment brand in one of the most competitive markets in sports.

In this episode:

Why McLaren decided to enter golf

The engineering behind McLaren Golf irons

Justin Rose's role in developing the equipment

How Formula One technology influences golf club design

Why McLaren believes golf is ready for disruption

The future of premium golf equipment

Building a brand in a crowded marketplace

The business strategy behind McLaren Golf

From Formula One technology to golf innovation, this conversation offers a fascinating look at the future of equipment, branding, and competition in the golf industry.

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Golf is booming — but the business behind the game has never been more complicated.

In this special live episode of The Big Swing with Jimmy Roberts, recorded ahead of the U.S. Open, Jimmy sits down for two separate conversations with two of the most influential voices in golf, media, and business: Mark Lazarus and Jimmy Dunne.

Lazarus, CEO of Versant and one of the key figures behind Golf Channel, breaks down why golf has become such a valuable business across media, technology, tee times, streaming, content, and fan engagement. From Golf Channel to GolfNow, GolfPass, college golf, the LPGA, USGA relationships, and the future of sports rights, Lazarus explains why golf is no longer just a television product — it’s an entire business ecosystem.

Then Jimmy sits down with Jimmy Dunne, the Wall Street dealmaker, president of Seminole Golf Club, former PGA Tour Policy Board member, and one of the central figures in the PGA Tour/LIV Golf framework agreement. Dunne speaks candidly about LIV, the future of the PGA Tour, private investment, the role of money in golf, and why he believes the game’s biggest strength remains its ability to build relationships.

In this episode:

Why Golf Channel sees itself as the “network of record” for golf

How GolfNow became a major piece of the golf business

Why live sports rights are putting pressure on every league

What the NFL’s next media deal could mean for golf

Why LIV became a “giant distraction”

How money changed the conversation around professional golf

What Jimmy Dunne learned from negotiating the PGA Tour/LIV framework agreement

Why access, affordability, and star power may determine golf’s next chapter

How the U.S. Open, media, private investment, and the PGA Tour all intersect

This is a conversation about more than one tournament. It’s about the future of golf — who controls it, who pays for it, who profits from it, and how the game continues to grow without losing what made people fall in love with it in the first place.

If you care about golf, media, sports business, LIV, the PGA Tour, or where the game goes next, this is a conversation worth your full attention.

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📺 Airing on Golf Channel every Tuesday

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Before Tiger Woods became a global business empire, Hughes Norton was helping build the foundation.

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Hughes Norton — the legendary former IMG agent who represented Tiger Woods, Greg Norman, Curtis Strange, and other major figures in golf during one of the most transformative eras in the sport’s history.

Norton takes Jimmy inside the early days of golf’s commercial boom, when players were taking $500 outing fees and the PGA Tour was still a “mom and pop” operation. From there, he helped usher in a new era of athlete marketing, sponsorships, appearance fees, global endorsements, and massive brand deals.

The conversation also goes deep on Tiger Woods’ arrival as a professional, including the behind-the-scenes story of Tiger’s first major Nike deal, the role of Earl Woods, the intense pressure around Tiger’s time, and the stunning phone call that ended Norton’s relationship with Tiger for good.

Hughes also reflects on Greg Norman, LIV Golf, Mark McCormack, Arnold Palmer, the changing role of agents, the rise of player entourages, NIL, the new PGA Tour schedule, and how golf became a billion-dollar business.

In this episode:

How Hughes Norton got started at IMG under Mark McCormack

What the PGA Tour looked like before golf became big business

The early endorsement economy around players like Curtis Strange

Negotiating Tiger Woods’ first mega-deals

The Nike deal and Phil Knight controversy

What Tiger Woods was really like behind the scenes

The phone call that ended Norton’s relationship with Tiger

Greg Norman’s role in LIV Golf

Why LIV struggled to gain traction

Arnold Palmer’s role in stopping an earlier breakaway tour

How agents, money, NIL, and sponsorships changed golf forever

What the PGA Tour’s new schedule could mean for players and sponsors

This is a conversation about Tiger Woods, Greg Norman, LIV Golf, IMG, Nike, and the business machine that transformed professional golf from a niche tour into a global sports economy.

If you care about the business of golf, the rise of Tiger Woods, the history of IMG, or how money changed the professional game, this episode is worth your full attention.

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Stanford women’s golf has become one of the most dominant programs in college golf — but Anne Walker’s approach goes far beyond swing mechanics.

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Stanford women’s golf head coach Anne Walker to talk about leadership, player development, recruiting, practice, NIL, college athletics, and the culture behind one of the sport’s most successful programs. 

Walker explains why she doesn’t see herself simply as a head coach, but as a “performance optimizer” — someone who helps elite players improve every part of their performance pie chart, from golf and academics to family dynamics, confidence, leadership, and life off the course. 

She also shares how Stanford builds intentional practices, why every player needs a custom approach, what separates great players from great fits, and how she teaches student-athletes to think of themselves as the CEOs of their own careers.

Plus, Walker discusses the influence of Condoleezza Rice on the program, the growing challenge of managing amateur golf schedules, the impact of NIL, and why she believes the future of college sports is still bright. 

In this episode:

• How Anne Walker built Stanford into a women’s golf powerhouse
• Why she calls herself a “performance optimizer”
• The custom approach behind Stanford’s player development
• Why elite golfers need small tweaks, not rebuilds
• What Stanford looks for in recruits
• Why loving golf and competition matters so much
• How Stanford designs intentional, competitive practices
• The six-foot / twelve-foot putting drill used to recreate pressure
• Condoleezza Rice’s role as a mentor and influence around the program
• How NIL has changed college golf
• Why amateur schedules are becoming harder to manage
• What college sports can learn from startups

This is a conversation about coaching, leadership, culture, competition, and what it takes to develop elite golfers in the modern college game.

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