In this week's episode of The Best Guest we welcome business coach Joanna Lott who helps qualified coaches attract clients with honesty, not hype. We talk about:

• Building a Coaching Business with Honesty and Focus
• The Role of Podcasting in Business Growth
• Effective Marketing Strategies for Coaches

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena podcast, a top 2.5% globally ranked show, she shares actionable insights to help coaches build thriving, integrity-driven businesses that reflect their unique brilliance.

With over 20 years in HR and an ILM Level 7 Certificate in Executive Coaching & Mentoring, Joanna transitioned into Executive Coaching to balance her career with motherhood. She successfully sold both executive and career coaching services to organisations and individuals, a rare achievement among business coaches. Facing the challenges of building a coaching business firsthand, she developed the Reliable Results Path - a proven system that has helped hundreds of coaches secure consistent clients and create profitable, purpose-driven businesses.

Joanna is an ICF Associate Certified Coach and brings a wealth of formal training and practical experience. Outside of coaching, she finds joy in yoga, connecting with her two children, Imogen and Max, and enjoying a glass of prosecco. Her mission is to help others build businesses that bring joy, freedom, and fulfillment.

• Find a specific niche to make coaching success easier for clients to understand.
• Use "deep marketing" strategies like podcasts and blogs to build genuine connections, alongside social media.
• Transform a coaching business with podcasting by creating trust and connection with the audience.
• Set deadlines and work with accountability partners to achieve goals like launching a podcast.
• Delegate tasks like editing and admin to focus on creating content and growing the business.
• Launch a podcast with an audience to promote it and use strategies like email lists and guest appearances.
• Create systems that work for personal schedules, such as flexible solo podcast recordings.
• Use tools like Descript for editing and Captivate for hosting to simplify podcast production.

The Women in the Coaching Arena Podcast

The Ultimate 2025 Success Planner for Coaches

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In this week's episode of The Best Guest podcast we welcome President/CEO of Roux Advertising, Eric Morgan.

We talk about:

• The Importance of Brand Strategy
• Marketing Challenges for Law Firms
• Community Engagement as a Marketing Tool

Eric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. (Roux is an advertising agency built for law firms. Roux provides strategy, media buying, creative, digital & analytics to grow law firms.)

His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MBA at Tulane University, further honing his expertise.

Throughout his illustrious career, Eric has consistently applied his strategic prowess to drive success for a diverse array of clients, ranging from prominent law firms like Morris Bart, LLC and Frank D. Azar & Associates to esteemed brands such as Harrah's Casino and the Louisiana Office of Tourism. 

His commitment to delivering clarity, accountability, and impressive returns on marketing investments has earned him accolades, including the title of Top Executive of the Year by the Advertising Club of New Orleans in 2009.

Eric's impact extends beyond the boardroom, as he generously shares his knowledge as an educator and speaker at industry conferences. His dedication to fostering the next generation of advertising professionals is evident through his teaching experience at Loyola University's Communications Department. Additionally, Eric actively contributes to community initiatives, serving on the Board of Directors of Go.Be., which supports entrepreneurial minority small business owners.

With an unwavering commitment to innovation and a track record of excellence, Eric is a visionary leader in the world of advertising, leaving an indelible mark on the industry and inspiring those fortunate enough to work alongside him.

• Define your brand's unique purpose, audience, and positioning before implementing specific marketing tactics.
• Identify what makes your brand distinct to stand out in a competitive market.
• Ensure your Google Business Profile is up-to-date, with client reviews and accurate information, as it’s an easy and impactful way to enhance visibility.
• Participating in local events and supporting community causes strengthens brand trust and aligns with meaningful values.
• Avoid spreading resources thin by focusing on a few marketing strategies and executing them exceptionally well.
• Improving operational elements like call intake and client follow-ups can significantly increase conversion rates.
• Consider traditional methods like broadcast TV and billboards for brand-building, alongside digital efforts, depending on your market and goals.
• Develop a tailored approach that aligns with your specific strengths and goals instead of mimicking others' strategies.

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In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.

We talk about:

• The 19,000 on call firefighters in the UK
• Weaving in different elements in your writing
• The journey to publication

Les Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.

He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.

In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.

Twelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.

But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.

In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?

Twelve Doors

Bells The Fire Dog

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Where you send listeners to connect with you at the end of your podcast interviews is really important. You want to have a strong call to action when you embark on this strategy.  

And as we’ve discussed in previous episodes one option for your call to action could be to send listeners somewhere they can sign up to your email list.  

But for them to want to do this it’s a good idea to offer an incentive, a lead magnet. In episode 6 Teresa Heath-Wareing discussed How to Create a Lead Magnet that Converts.

I’m really pleased to welcome Kylie Lang to the podcast to talk about why a Quiz could be the ideal lead magnet to grow your email list.

Kylie Lang is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators, service providers and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. 

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. 

Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting quiz funnels.

• Reid Hoffman said, If you're not embarrassed by the first version of your product, you've launched too late.
• Starting a quiz: Think about an overriding problem that your audience has. The reason you started your business is because you identified a problem and you are offering a solution. So you take that problem and you reverse engineer it into what you believe will be something that people will be curious enough about to want to know.
• Quizzes are outperforming other lead magnets in so many different ways
• Kylie only spends £250 a month on ads for her quiz and gets anything from 700 to a thousand leads from this.
• You should be taking quizzes to see which ones you like, what questions resonate with you. Don't look at other people in your industry, look at people outside of your industry.

Done is better than perfect. Do not allow procrastination to stop you doing anything. 

The Wedding Academy

Take the quiz at https://kylielang.com/quiz/

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In this episode we're going to look at how to go about finding the right podcasts to pitch. It’s really important you don’t take a scattergun approach when pitching podcasts. It won’t help your credibility to do this and the results will be unimpressive. But if you take the time to research podcasts properly before you approach them and then suggest being a guest you’re going to experience some stellar results.

Book your free podcast guesting strategy session today.

To learn more about working with us visit https://victoriabennion.com/

Perdita Andrews is a Professional Speaking Coach, based in Paris, specialising in working with influential women and non-native speakers who struggle with communicating with confidence and ease. Guiding and championing her clients along the way, she has watched them: 

• get their dream jobs through her interview preparation
• land new clients (even over Zoom!) 
• captivate audiences on podcasts
• and conquer the arena speaking at international industry conferences through her public speaking sessions

Perdita gives her clients the tools they need to raise their visibility at work, earn higher salaries, captivate their audiences on a global scale and achieve their highest success through the spoken word.

In this episode we talk about:

• Speaking with confidence
• The importance of speaking with authenticity
• How to deal with stage fright
• If it’s possible for someone afraid of speaking to get to the point where it’s something they enjoy

• Glossophobia is the fear of speaking and it’s one of the biggest phobias
• There isn’t a single person in their daily conversation who doesn’t use some kind of a filler word. That is our reality. So when you seen somebody in a context where they’re trying to present themselves as casual with zero crutch words it has the opposite effect.
• Authenticy trumps everything. Be as authentically you as you can.
• Looking foolish and not communicating what they want to communicate are the biggest concerns Perdita’s clients have about speaking
• We all need a little bit of stage fright to remind us that we actually care about what we’re doing

Communication not perfection

 Think Fast, Talk Smart Podcast

Connect with Perdita Andrews at www.perditaandrews.com and download a copy of her Core4 Principles for Successful Speaking.

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In this episode you'll learn about the benefits of a podcast interview strategy, what's involved in getting booked as a guest on podcasts, how to maximise your interviews and what it looks like to work with a podcast booking agency.

Book your free podcast guesting strategy call here.

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In today's episode of the podcast we're joined by that British Podcast Guy, Mark Asquith. Mark shares his thoughts on Online Gurus, Podcasting and Star Wars.

• Most people who say they are gurus are chasing the passive income dream. So do you really think they’re going to give you time and attention?
• A lot of people who quit working for people quit because they don’t want to have a boss but what you do is that you get 10 clients and you end up with 10 bosses.
• You can always make money. There’s always ways to make money.
• If you are working as a business person or a freelancer you have the right to push back.

• My one piece of advice is don’t copy other people. Don’t put ‘preneur’ at the end. Let Chris have that with Youpreneur. Don’t put ‘on fire’ at the end. Let John have that. 
• Second piece of advice – just be overly yourself. Be almost too much you. 

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Atomic

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In this episode you'll learn 10 ways you can repurpose your podcast interviews to really maximise your investment in this strategy and leverage your time.

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Today we’re joined by Niki Hutchison who specialises in audience growth. Niki shares her top tips for growing your audience without paid ads.

Niki has been developing effective strategies to grow businesses for over twenty years. As well as creating impactful marketing campaigns for agencies and clients, she has also managed and grown businesses, achieving huge increases in turnover. She’s built two of her own service-based businesses from scratch and has over ten years experience as an entrepreneur. There are not too many business scenarios that Niki hasn’t experienced!

• Since the pandemic it’s been really important to create a strong audience of people who love what you do.
• There is so much that you can and should do before you invest any money in Facebook Ads otherwise you’re likely to waste a lot of money:

1. Make sure you’re really great at what you do
2. Social media – Make sure you’re in the place where people you want to attract are spending time.
3. It’s key to optimise your presence on social media 
4. It’s important to grow your email list so you’re not reliant on social media to reach your audience
5. Create a freebie that you know is going to appeal to your audience to grow your email list
6. Go detective mode – Learn as much as you can about your audience. Install some kind of analytics
7. Ask for reviews and share them
8. Attend networking events or host your own
9. Work with influencers. Invite them to your events.
10. Be a joiner – join that membership or Facebook group. You really do get out what you put in. Join as many things as you can and them remove yourself from the ones that aren’t the right fit for you.
11. To cultivate an engaged audience it’s about communication, consistency and clarity
12. Speaking on podcasts can really shorten the lead time in which it takes for someone to become your client.

Download Niki’s Tip Sheet: 25 Ways to Grow Your Audience Without Paying for Ads 

Learn more about Niki’s Audience Growth Club

Listen to The Audience Growth Club Podcast

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In today’s episode of the podcast we welcome Amy S Peele, award-winning, best-selling author of CUT and MATCH, medical mysteries with a mission and a side of humour.

Amy S. Peele RN, is the award-winning, best-selling author of Cut and Match, medical mysteries with a mission and a side of humor.

Before becoming a writer Amy enjoyed a fascinating 35-year career in the organ transplant field which provides an authentic backdrop to her books.

She learned early on in her medical career that humor was an important survival skill and studied improvisation at the world premier school, Second City, in Chicago.

Amy currently resides in San Francisco, close to the Golden Gate Bridge, where she loves to swim, teach chair yoga and meditate. 

• Make your password to your computer at work the name of one of your characters so that even if your work is all consuming you are connected to your story 
• Knowing how to be playful is important for survival when you’re one of five siblings 
• A development editor keeps you on track with your writing and what moves the plot forward 
• If you’re a new author looking for a press find out if they help you with your marketing and social media 
• To market your book you need to put your business hat on and if you can’t find somebody who can help you
• Simple twists in your chair are really good for your spine 
• You can write a beautiful book but if you get up in front of a group and you’re nervous and scared they won’t hear the story and who you are. If you can relax, deliver and be purposeful and calm they’re just going to want more.

Claire Diab

Louise Penny

From Page to Stage by Betsy Graziani Fasbinder

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In this episode we talk about, do podcast guests get paid? This question often crops up when people are considering embarking on a podcast interview strategy and are not sure where their ROI is going to come from.

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In today's episode we welcome original spice girl, abuse survivor and founder of La Vie Refresh Health and Wellness, Verna Haywood.

Verna Haywood fled an abusive relationship in Trinidad with just £100 and a suitcase and came to the UK in 1997 determined to be the voice for women in similar situations who have yet to find their own strength.

At La Vie, Verna uses the seven pillars of health and wellness to Rebalance, Restore and Renew women to enable them to live a life of wholeness. Verna’s method combines a holistic approach to re-establish harmony between body, mind and soul. It draws on the principles she learned growing up on the island of Grenada, in the Caribbean, using nature and seasonal produce to feed, sustain and medicate to ensure a healthy, balanced life.

• Women are powerful. We have everything we need inside of us
• Don’t let concerns about money stop you
• Don’t go into a relationship thinking you can change the other person 

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In this week's episode of The Best Guest we're talking about podcast guest forms. If you've pitched to be a guest on a podcast, you've likely been ask to complete a form. We look at:

• Why it's important to complete the form
• Ways to streamline the process to save time

• Completing podcast guest forms is necessary for maximising this strategy and building positive relationships with hosts.
• Allocate sufficient time for filling out forms, as the complexity can vary.
• Creating a digital media kit can streamline the process.
• Consolidating commonly requested information in a document with URLs for easy sharing and reference can save time.

Get More Podcast Bookings with a One Sheet That Wows

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Imagine speaking on 70 podcasts to find only one yielded results. This is completely avoidable and in today’s episode we share how to get results as a podcast guest.

To learn more about working with us visit https://victoriabennion.com/

In today’s episode we welcome Jeremy Enns, the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy. Jeremy talks to us about how to succeed with podcasting from both sides of the mic.

Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists.

He’s spent the past 5 years traveling full time, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

•  It’s beneficial to guest on shows with adjacent audiences
• It’s important to listen to a show before pitching and find something to connect with a host
• Let a host know what’s in it for them if they interview you
• It’s not so much about how you market your podcast but making sure you are creating a really good podcast in the first place
• Don’t get hung up about your audio. Choose an external mic and move on. The quality will be so much better than your inbuilt mic

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Being a guest on other people’s podcasts offers one of the most effective ways for you to get in front of your target audience, to gain visibility and build your brand.

But once you’re booked on podcasts how do you ensure that you really showcase your expertise and maximise the impact of your interviews?

In this episode we’re going to talk about how to be a great podcast guest so that you're set up for success with this strategy.

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Make it Right

Inspired Energy

5 Minute Success

Sage Advice

Read to Lead

Manage Smarter

The Entrepreneurial You

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In today's episode we welcome James Morgan-Jones, the author of The Glasswater Quintet, a series of psychological thrillers, with a supernatural touch. James began his career as a professional actor but after a serious accident retrained as a feline behaviourist.

James Morgan-Jones was born and brought up on the Essex/London borders. His mother was Welsh and his father from the East End. He trained as a professional actor at the Guildhall School of Music and Drama in London and worked for several years in the theatre. After a serious accident he retrained as a feline behaviourist and now lives in West Wales.

He began writing seriously after gaining an MA with Distinction from Trinity Saint David University in Carmarthen. He then embarked on The Glasswater Quintet, a series of psychological thrillers, with a supernatural touch. The novels are linked by character and place but set in different decades, from the 1940s onwards. The first book in the series, On the Edge of Wild Water, was published by Wordcatcher in the summer of 2017. This was followed by the second in the quintet, The Glass Citadel, later that year, as well as a short story collection, The Wheel and Other Stories. The third novel, The Stone Forest, was published in November 2018, followed by the fourth – Eye of the Rushes – in 2020.

James is also an accomplished speaker and a respected poet. He was featured in a radio interview for World Poetry Day 2020. In the autumn of 2019 his first collection of poetry, Living Places, Passing Lives, was published by Wordcatcher.

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In this episode we talk about how to prepare to be a guest on podcasts. Learn why it's important to have your house in order before you start pitching to hosts and how to make a great impression.

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Welcome to this week’s episode of the podcast where we’re going to talk about the ground work you need to do before you embark on a podcast interview strategy.

We’ve already talked about how to pitch to podcasts but before you even get to that stage you need to carry out an audit of your online presence.

This is so important because the first thing a podcast host will do when they receive your pitch is check the links to your website, socials or just straight up Google you, before they decide whether or not to book you.

Hosts are often busy running businesses and won’t take long to decide if you’re a good fit or not.

You need to make sure they like what they see.

So number one, Review your online presence

Go on do it now. Pull up your website. How does it look? Is it modern and clean looking or is it dated and clunky? What does it say about you and your brand?

Your website is your shop window. If it could be better stop here. This is what you want to focus on before approaching podcast hosts.

And if you don’t have a website now would be a good time to create one. No, it’s not essential if there’s somewhere else you have a strong presence like a social media channel for example where you can direct people but I’d urge you consider setting up your own website because it’s something you have control over, unlike social media which you don’t own.

Websites don’t have to cost a fortune. There are some reasonably priced designers or you can do it yourself. The WordPress theme divi is user friendly with great support and there are other options such as Squarespace or Wix just to name a few.

Next look at your presence on social media

Do your social media channels reflect your brand? Do they need to be cleaned up? Do any posts need to be...

Teresa is a leading marketing influencer in the UK, ranked number five in MarkET.Live’s Top 30 Marketers that Inspire in 2021. She is the founder of, Marketing that Converts, The Academy, where she works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

An award-winning international speaker, TEDx speaker and thought leader, Teresa has shared her social media and digital marketing strategies on international stages including the World Marketing Summit, Inbound 2020, 3XE and Social Day. 

Through her popular weekly podcast, Marketing that Converts, Teresa has interviewed leading entrepreneurs such as, Amy Porterfield, Michael Hyatt, Pat Flynn, Dean Graziosi, Jasmine Star, James Wedmore and Michael Stelzner. 

However, when Teresa founded her agency in 2013 she was a single mum with no savings, having left her corporate role. She had just one week to set up her business and make enough money to keep a roof over her and her daughter’s head. 

Teresa worked super hard and managed to get clients. Her agency grew quickly and soon Teresa was overwhelmed and worn out. To increase her knowledge, she invested in online trainings, memberships and masterminds, which she discovered she loved, and was inspired to create her own online academy. 

Teresa enjoys spending time with her lovely husband, daughter and two stepchildren. She doesn’t have many hobbies because she loves what she does so much that she can’t help but do it all the time.   

Being British, Teresa loves tea and by tea she means gin.

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Victoria Bennion (00:05):

Hello and welcome. I'm your host Victoria. Bennion I'm the founder of the Victoria Bennion podcast booking agency. And you are listening to the best guest, the podcast for business owners, creatives, and entrepreneurs who want to harness the powers podcasts to grow their platforms and an increased visibility. We're here to support you on your journey, bringing you actionable tips with each episode. Now let's begin today. I'm so excited to welcome there. Heath wearing to the podcast. There is a leading marketing influencer in the UK ranked number five in market lives, top 30 marketers that inspire in 2021. She's the founder of marketing that converts the academy where she works with businesses, entrepreneurs, and marketers to help them enhance their digital marketing and social media efforts. Hello there and welcome to the podcast. Thank you so much for being here today.

Teresa Heath-Wareing (00:57):

Thank you so much for having me. I am very excited to be...

In today's episode we welcome Jini Reddy who is the author of Wanderland, shortlisted for the Stanford Dolman Award for Travel Book of the Year and for the Wainwright Prize. She has contributed to anthologies, penned an award-winning guidebook (Wild Times)and her texts and poems have been displayed in exhibitions at London’s Southbank Centre and at the Royal Botanic Gardens, Kew. As a journalist and travel writer, she has written widely for national press and in 2019 was named a National Geographic Woman of Impact. In her writing, she increasingly occupies a cross-cultural, cross-genre space where place, spirituality, nature and culture meet. Jini was born in Britain to Indian parents from South Africa, and raised in Quebec, Canada. She now makes her home in South West London.

Jini Reddy offers mentoring for aspiring authors, marketing consultancy for authors and also eco-travel, personal development, and wellbeing ventures. 

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In this episode we talk about how to put together your podcast pitch to ten times your chance of a yes from hosts, how to set up your media kit and what to include in your podcast information sheet.

Download your free copy of our professionally-designed CANVA podcast information sheet template here

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Welcome to this week’s episode of the Best Guest podcast where we’re going to be talking about how to pitch to podcast hosts and 10 times your chance of getting a yes.

We have pitched our clients to hundreds of shows and have gathered plenty of feedback from podcast hosts allowing us to refine our approach, so we know what tends to work and what doesn’t.

If you listened to our last episode you’ll have your equipment in place and will have a list of podcasts that you’re ready to reach out to.

But before you write your pitch get your media kit set up.

In your media kit you’ll want to include at least one high resolution headshot, one short and one long biography, if you’re an author include your latest book cover and information about your book, and finally your podcast information sheet, which is an interactive PDF sometimes referred to as a one sheet. It shows hosts who you are and what value you will bring to the show.

We created branded PDFs for our clients and will drop a link in the show notes to a CANVA template that you can use to create your own.

In your PDF you’ll want to include your headshot, biography of approximately 200 words, approximately 3-5 topics you could talk about and 3-5 questions. Also include all your contact details: your email address, website, social media handles and Skype address.

It’s a good idea to create a Google doc of information that you’ll be frequently ask when applying to be a guest on podcasts. If you do this at the beginning you’ll have it to copy and paste.

Add your address, links to your social media platforms and website and note how many followers you have on social media and your email list as some hosts will ask this.

It’s important the 3-5 questions you include demonstrate the value you’ll bring as a guest. Avoid questions about you because this information will come out during the interview. Pull out questions that will make you stand out from others in your field.

For example, one of our author clients includes:

How do you successfully marry serious topics with humor in your writing?

Another client includes:

How did you consistently grow your company by at least 50% per year for five years?

Once you have your media kit set up you’re ready to write your podcast pitch.

Now you may be thinking you can dash off a letter which tells the host about your accomplishments and ask to be on their show, just changing who you’re addressing it to, Dear Tracey, Dear Frank and wing it off on email and wait for the Yes’s to come in.

You’re not the only one to have thought this is all it takes but remember hosts receive a great many pitches a week so you need to do everything in your power to stand out.

Your pitch needs to...

In this episode of the podcast learn how to get started with podcast interviews. We talk about the equipment you need in place so that you sound and look clear and professional, and how to select which podcasts to pitch to.

Get in Touch with Victoria Bennion

Learn more about us: https://thebestpodcastguest.co.uk/

Download our free Podcast Guest Starter Kit: https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/

Follow us on Instagram: https://www.instagram.com/thebestpodcastguest

Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest

Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion

Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

Hello and welcome to today’s episode of the Best Guest Podcast where we’re going to talk about what equipment you need in place before you start getting booked as a guest on podcasts and then how you find podcasts that are a good fit for you.

Before you begin pitching podcasts you need to make sure you have the right equipment in place so you’re ready to go when those Yes’s start rolling in.

This is one of the first things we cover with our clients so that they look and sound professional. Yes I did say look as more and more hosts are using video as well as audio. It’s worth getting this part right.

Imagine putting all that effort into booking, preparing for and recording a podcast interview only to have the sound quality so poor that the host can’t use the show. Not only is it a waste of your time but also theirs. Remember, Podcast interviews not only offer you the opportunity to connect and share your message with your target audience but they also offer the chance to build a relationship with the host.

And hosts invest their time and money into their podcasts. They’re dedicated to growing their audience and showing up regularly with great content, so you want to respect their time and the opportunity they’re giving you.

If your interview goes well, the host may invite you back on the show, recommend you to other podcast hosts or become a client so you want to maximise your interview.

One easy way you can do that is to invest in good equipment. This way you’ll be ahead before you even begin.

The good news is that decent equipment doesn’t have to cost a fortune.

There are lots of great options out there but I’m going to focus on the equipment we use or that’s been recommended to us by podcast hosts.

Do not be tempted to use your computer’s in-built microphone. It’s just not good enough. Get yourself an external microphone.

I use the Blue Yeti. It’s a condenser microphone so I set it up on the cardioid recording mode which is perfect for podcasting as you can speak in front of the microphone and it won’t pick up the sounds at the back.

Dynamic microphones eliminates background noise and just picks up your voice. Audio Technica and Rode offer some popular choices among podcasters.

So that’s microphones. Now headphones. Some of our clients wince a little when we tell them that they must wear them especially when the podcast is video not just audio.

But it’s so important for sound quality. Without headphones the listeners may hear an echo or feedback.⠀It doesn’t matter what kind of headphones you use. Choose the kind you find most comfortable. ⠀If you’re worried about your hair wear earphones, just make sure they’re not turned up too loud so the sound doesn’t go back into the microphone.

As we’ve mentioned some podcasts include a video element. Make sure you clarify this before your interview. There’s nothing...

In this episode we talk about the lesser known benefits of a podcast interview strategy.

Our clients are often surprised by how many benefits there are to being a guest on podcasts. Reach is usually the first thing they think of. How many people are going to hear my message? but there are far more benefits than the initial reach.

Learn more about us: https://thebestpodcastguest.co.uk/

Download our free Podcast Guest Starter Kit: https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/

Follow us on Instagram: https://www.instagram.com/thebestpodcastguest

Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest

Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion

Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

So today I’d like to talk to you about the benefits of a podcast interview strategy.

Our clients are often surprised by how many benefits there are to being a guest on podcasts. Reach is usually the first thing they think of. How many people are going to hear my message? but there are far more benefits than the initial reach.

Timeless

Podcasts can be downloaded all over the world, at any time and for the listener it’s fresh content no matter when you recorded the episode.

Your podcast interviews are assets. They’re evergreen and something you can benefit from months or even years down the line.

One of our clients told us that a listener discovered one of her podcast interviews a few months after she’d recorded it. As a result she contacted our client and bought her course which at the time she was selling for 3 thousand pounds.

Captive audiences

Podcasts are a really intimate medium. Think about it. When someone pops in their earphones to listen to you on an episode you have their attention for 30 minutes to an hour and what this does is really help them to get a sense of who you are. It builds those know, like and trust factors which are important when something is thinking about buying from you or even taking their relationship with you to the next step such as joining your Facebook group.

One of the benefits of this is that it can really shorten the sales process for you. Listeners often come to our clients presold as the listener I mentioned who bought the 3,000 pound course from our client.

Email subscribers and social media

Something you may not have considered is the exposure you’ll also get to a host’s email list and social media following.

Hosts often have big email lists or substantial followings on social media, often larger than their podcast audience, but all of which they promote their podcast episodes to, which introduces you to larger audiences.

Improving your SEO

What does that mean? Back links are created when one site links to another. You may also have heard them referred to as inbound links.

When your podcast interview goes live you will usually get at least one back link to your website from the show notes.

Take a minute and imagine if you were interviewed on 50 podcasts. That’s at least 50 links all leading to your website.

Backlinks are really helpful for driving traffic to your website but they also valuable for SEO because they signal to the search engines that they vouch for your website. This can help your site to rank higher and increase its visibility in search.

This is why it’s important to be consistent with this strategy.

Podcast interviews are an investment which build over time.

Networking with...

In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.

We talk about:

• Pricing high ticket services
• Content marketing and selling
• How to overcome a fear of visibility

Janine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

• Many coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.
• Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.
• One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.
• Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.
• Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.
• Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.

Download Janine's workbook, 6 Steps to Charging More with 100% Confidence, here

Access The Ultimate Guide to Creating and Selling Service Offers here

LinkedIn

Website

To learn more about working with us visit https://victoriabennion.com/

Welcome to The Best Guest podcast, the show for the Victoria Bennion Podcast Booking Agency.

Each week we share tips and strategies on how to get booked as a guest on podcasts, how to maximise your interviews and how to nurture the leads you receive from your podcast interviews to grow your business.

You also hear from our clients and guest experts who share their knowledge about mindset, marketing and business to ensure you are set up for success.

Book your free podcast guesting strategy session today.

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about if you can guest on podcasts using a pen name.

• Pen names can be utilised to protect identity, maintain anonymity, or address legal and safety concerns during podcast appearances.
• Throughout history, well-known authors like JK Rowling, Agatha Christie, Stephen King, and Mark Twain have used pen names
• It is indeed feasible to implement a podcast interview strategy while using a pen name. Make sure to clearly communicate the desired level of anonymity required to your marketing team and/or podcast booking agency.
• Practical considerations for authors using pen names in podcasts include the likelihood of hosts requesting a headshot and the increasing use of video elements. Authors are encouraged to choose podcasts aligning with their privacy preferences or discuss with hosts possible methods, such as using avatars or turning the camera off, to conceal identity during interviews.
• Despite potential privacy concerns, using a pen name is not a barrier to leveraging podcast interviews for various benefits. Authors can still grow their platform, increase website traffic, boost book sales, improve SEO, and build a personal brand through podcast appearances.

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome entrepreneur and speaker, Sabrina Victoria.

We talk about:

• Sabrina's journey from abuse survivor to TEDx Speaker
• How to effectively manage your time as a business owner
• The personal development programs that transformed Sabrina's life
• Factors to consider before starting a new business venture

Sabrina Victoria is a seasoned entrepreneur and TEDx speaker with a background in door-to-door sales. She brings over two decades of experience of building and co-building multiple 6 and 7-figure businesses to Her Nation, a dynamic media platform showcasing business owners through engaging podcasts, virtual magazine features, and empowering events. Her charismatic leadership style centers on community building, education, and strategic networking as the core of success for women in business. She is the host of Her Talk Show and leads several networking, business workshops and masterminds per week to help female business owners thrive!

• Don't be afraid to pivot. Be curious
• Always think of the long game when it comes to business opportunities
• Pay attention to where your energy peaks and lulls so you can maximise this in your day
• Investing in personal development programs such as Landmark Forum and Tony Robbins were very important in helping Sabrina Victoria achieve the success she has. They help you to think about life differently, your story differently, your journey and your challenges
• To achieve her dream of becoming a speaker, Sabrina Victoria set goals and took action. She showed up with intention and let people know what she did

Her Nation

Her Talk Show

Sabrina Victoria's TEDx Talk

YouTube

Facebook

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're looking at how you can enhance your personal brand as a guest on podcasts:

• Brand Identity is so much more than fonts and logos
• Podcasts lend themselves well to story telling and this builds connection
• People will connect with you for things you share about yourself
• You can show lots of different aspects about yourself when you're a podcast guest
• Through appearing on podcasts you can demonstrate your expertise
• Podcast guesting is a great way to build your network
• Review your online presence before pitching so that you make the best impression possible

Episode 101 - The Power of Brand Identity with Jessica Wikingellis

The Golden Egg Academy

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Podcast Host and Author, Tim Lewis.

We talk about:

• Business Travel and Benefitting from Airline Schemes
• What Podcast Hosts Look for in Guests
• The Pros and Cons of Creating a Live Show vs a Recorded Show

Tim has been self-employed since 2014, first writing science fiction and fantasy books, then the book Social Media Networking in 2018. After that Tim was been more concentrated on social media training and helping people self-publish their books. Tim was the host of the Begin Self-Publishing Podcast between 2016-2019 and run the #indieAuthorChat Twitter chat for the Alliance of Independent Authors between 2019-2022.

Tim is the co-host of the Oh No! Not Another Live Show!, a general interest interview show and runs the Book Chat Live show on Amazon Live and YouTube where he talks to authors and book lovers about their favourite books.

He is also the creator of the Tim Lewis TCF YouTube channel where Tim talks about his efforts to visit every state in the US (currently at 49 states - one to go!) and general travel advice from a serial US traveller.

1. Airline Loyalty Program Tips: It's important to understand different airline schemes and the nuances in earning points and tier statuses. Tim's strategy involves taking specific flights and understanding the value of tier points, especially for business and first-class travellers.
2. Podcasting and Guest Selection: Tim emphasizes the importance of tailored pitches and how lack of research into the show's context can impact guest selection.
3. Challenges in Guest Coordination: Lewis emphasizes the effort required from potential guests when pitching for shows. Many fail to follow through with requirements, such as providing book lists for "Book Chat Live," causing difficulties in scheduling and creating episodes. His advice is for potential guests to understand the show's format and fulfil necessary tasks when pitching.
4. Unscripted Podcasts: Podcasts come in diverse formats. Some shows follow structured scripts and predetermined questions, others prefer a more unscripted and spontaneous approach, allowing for more natural conversations.
5. Podcasting Challenges: The time-consuming nature of editing, learning curves associated with audio/video editing, and the need for consistent quality and skills to maintain audience engagement.
6. Podcasting Strategy and Audience Growth: Podcasting might not be the top-of-funnel solution to gain a massive audience immediately, but it's an intimate medium that, when used strategically, can contribute to audience growth and retention further down the funnel. Also, being a guest on podcasts is a beneficial strategy for networking and reaching new audiences.

Website

Instagram

Facebook

Threads

Twitter/X

LinkedIn

YouTube Channels

Oh No! Not Another Live Show! 

Book Chat Live

Tim Lewis TCF

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome the founder & CEO of global marketing and branding firm Mavens & Moguls, Paige Arnof-Fenn.

We talk about:

• The importance of establishing an online presence
• Effective strategies for building your brand
• Utilising LinkedIn

Paige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

1. Significance of Online Visibility: Being invisible online is a detrimental strategy. In today's digital age, people use online presence, particularly on platforms like LinkedIn, as a measure of credibility and trustworthiness.
2. Everyone is a Brand: Regardless of status, everyone has become a brand in the digital space due to social media platforms. Consistency and authenticity are crucial in shaping and maintaining this personal brand.
3. Strategic Approach to Online Presence: Rather than spreading yourself thin across multiple platforms, focus on one or two that align with your strengths and where your target audience engages the most.
4. Authenticity and Professionalism in Online Engagement: Remain true to yourself while maintaining professionalism in your online presence. Inconsistencies across different platforms can lead to confusion and a lack of trust among your audience.
5. The Power of Consistency: Reinforce one or two key messages consistently across all touchpoints to build a strong brand identity that resonates with your audience.
6. Harvard Business School Case Study Experience: Harvard created two case studies on Paige's entrepreneurial journey, illustrating the shift from corporate to entrepreneurship, reflecting the growing interest in students wanting to start their own businesses.
7. Advice for Aspiring Entrepreneurs: Conduct thorough market research to validate your business idea, focusing on the target audience's needs. Additionally, stay adaptable and consistently evaluate and update your marketing strategies to align with changing environments and audience preferences.

Website

LinkedIn

To learn more about working with us visit www.victoriabennion.com

In this week's episode of The Best Guest we're talking about the different ways being a guest on podcasts can help you win podcasts and what you need to pay attention to to achieve this.

1. Podcast Guesting and Client Attraction: Being a guest on podcasts offers an opportunity to tap into an engaged audience and establish trust and credibility. Sharing expertise and stories on podcasts helps in positioning yourself as an authority in the field, attracting potential clients seeking solutions.
2. Showcasing Expertise and Building Relationships: Podcast appearances allow showcasing expertise, providing tangible value to the audience, which solidifies the guest's position as an expert. Personal connections made during podcast appearances often lead to listeners feeling more inclined to work with the guest due to increased likability and connection beyond mere expertise.
3. Lead Generation and Strategic Calls to Action: Podcast guesting is a powerful lead generation tool. Guests can leverage the opportunity to share a call to action, such as offering free resources, webinars, or consultations, engaging and nurturing listeners into potential clients.
4. Networking and Collaborations: Being a podcast guest enables you to expand your network within the industry, building relationships with hosts and their audiences. These connections often lead to collaborations, partnerships, and referrals, opening doors to new client opportunities.
5. Strategic Approach to Securing Guest Spots: Securing guest spots on podcasts requires thorough research, identifying relevant shows aligned with the guest's niche or target audience. Crafting personalized pitches that highlight unique value, understanding the audience's pain points, and providing solutions are crucial for landing sought-after guest spots. Additionally, maximizing impact by promoting podcast appearances across various platforms reinforces credibility and extends reach beyond the podcast audience.

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Zack David aka Zack The Podcast Man to the Show.

We talk about:

• The essential equipment you need to get started with podcasts
• What a sound check with Zack involves
• The key elements to a successful podcast

When Zack David, The Podcast Man, bought his first guitar at 13 years old for $27, little did he know this would be the start of his audio editing career. 

Zack played in a heavy metal band at high school, a folk trio in college and big Latin bands in Peru when he was in the Peace Corps. These experiences gave him a wide range of audio expertise.  

Since 2016 Zack and his team have been producing and editing podcasts. And Zack is also our trusted audio consultant at the Victoria Bennion Podcast Booking Agency., so it gives me great pleasure to welcome him to the podcast today.

• A podcast can be beneficial for entrepreneurs by driving leads to their services or products and creating brand awareness.
• Podcasting fosters a strong "know, like, and trust" factor among listeners, helping entrepreneurs connect with their audience on a more personal level.
• Networking through podcasts allows individuals to build meaningful connections and engage in knowledge sharing within their industry.
• Basic podcasting equipment includes a quality USB microphone, a desktop stand or scissor arm, and a pop filter to reduce unwanted sounds.
• Microphone technique, especially for dynamic microphones, involves maintaining a consistent distance of about a fist's length and speaking at a 45-degree angle to the microphone.
• Conducting sound checks is crucial for ensuring that both podcast hosts and guests sound good. Providing personalized advice during sound checks can help improve the overall quality of the podcast.
• Investing in high-quality audio equipment, such as USB or XLR microphones, and using headphones during recordings can significantly enhance the sound quality and prevent issues like echoes and feedback loops.
• Maintaining a reliable internet connection is essential for uninterrupted recording sessions. Using an ethernet cable can help minimize wireless interference and ensure a stable connection, particularly during long-distance recordings.
• Podcast success is not just about audio quality but also depends on having engaging content and a well-thought-out strategy to reach the right audience. Making time for growth and staying updated on industry trends and tools can contribute to the podcast's success.
• Building organic connections with listeners and utilizing paid marketing tools, such as overcast.fm and mowPod, can help increase a podcast's reach and attract the right audience. However, it's crucial to be cautious of potentially spammy marketing tactics that may harm the podcast's reputation.

mowPod

Overcast.fm

Website

Instagram

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.

We talk about:

• Building a Real Personal Brand
• Leveraging Social Media for Connection
• The Power of Community and Networking

Lauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.

The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative “one-hit-wonder” marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.

Lauren is a featured marketing expert in Reader’s Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.

When she’s not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.

• Personal branding is about community building, storytelling, and fostering engagement.
• Promoting your speaking engagements before events shows excitement and approachability.
• Setting aside time before and after events to engage with your audience can boost your connection and impact.
• Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.
• Even introverts can set boundaries while effectively engaging with an audience after speaking.
• Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.
• Your content should be authentic and go beyond just providing value—allow people to connect with you personally.
• It’s essential to have a simple, efficient system for proposals, contracts, and payments.
• Don’t forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.

• Instagram: https://www.instagram.com/ldaviscreative/
• LinkedIn: https://www.linkedin.com/in/ldaviscreative/
• LinkTree: https://linktr.ee/ldaviscreative
• Podcast: https://linktr.ee/realpersonalbrandingpodcast
• Grow Your Public Speaking Business Workbook

• Download Lauren's 100+ Social Media & Content Prompts for Professional Speakers
• Download 100 prompts for social media

Learn more about...

In this week's episode of The Best Guest we welcome digital marketer Jessica Wikingellis to the show.

We talk about:

• What we mean by brand and brand identity
• Why your brand identity is so important
• The importance of tailoring your brand message to your target audience

Jessica Wikingellis has 10 years' of marketing experience. She helps small serviced based businesses attract and land their ideal clients through online marketing by helping them identify and refine their brand message, creating content frameworks and strategy so they can connect with their audience and show up with clarity and confidence. 

1. Brand identity is more than just logos and colours: It encompasses messaging, tone of voice, and overall brand personality.
2. Tailoring brand messages to the target audience is crucial: Understanding the audience's journey, desires, and pain points helps in making them feel seen, heard, and understood.
3. Confusing brand messaging can hinder audience engagement: Simplifying and clarifying the brand message is vital for effective communication.
4. Humanising the brand through vulnerability and authentic storytelling builds trust and connection with the audience.
5. Focusing on one social media platform initially helps in avoiding dilution of efforts and confusion.
6. Structured storytelling can deeply resonate with the audience and create lasting connections.
7. Embracing vulnerability in personal branding can lead to genuine connections with the audience.
8. Professional support in marketing can provide a customized approach tailored to specific brand needs, leading to improved marketing outcomes.

Instagram

Tiktok

LinkedIn

Website

To learn more about working with us visit https://victoriabennion.com/

This week we're celebrating reaching our 100th episode where we're talking all about how to convince your boss to invest in a podcast interview strategy.

1. Highlight Positive Outcomes from Past Appearances: Use any previous podcast guest appearances by your boss as evidence of the positive outcomes and exposure gained from such opportunities.
2. Emphasize the Multifaceted Benefits: Podcast interviews offer more than just wide audience reach; they can help establish thought leadership, increase brand visibility, attract new clients, and build connections with target audiences.
3. Highlight Timeless Assets: Podcast interviews are timeless assets that continue to bring benefits long after their release, as they can be found by potential clients searching online.
4. Fresh Content for Marketing: Podcast interviews provide fresh content that can be repurposed across marketing platforms, aiding SEO and generating backlinks.
5. Explain Niche Audiences: Mention that podcast interviews allow you to connect with niche audiences, helping you build a genuine connection with your target audience.
6. Define Clear Objectives: Clearly define measurable objectives for the podcast interview strategy that align with broader marketing and business goals.
7. ROI Projection: Provide a projection of the return on investment (ROI) based on realistic expectations, focusing on metrics such as increased website traffic, lead generation, and conversion rates.
8. Key Performance Indicators (KPIs): Outline the KPIs that will be used to measure the success of the podcast interview strategy and explain how they will be tracked and reported.
9. Competitor Analysis: Conduct a competitor analysis to showcase how other companies in your industry are benefiting from podcast guesting, emphasizing engagement metrics, topics discussed, and brand promotion.
10. Long-Term Strategy: Stress that podcast guesting is a long-term strategy that builds brand authority and credibility over time, leading to increased consulting work, speaking opportunities, website traffic, and more.

These takeaways can serve as a foundation for your pitch to convince your boss to invest in a podcast interview strategy.

To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome ClickUp expert Yvonne Heimann to the podcast

We talk about:

• Mastering the Basics of ClickUp
• Establishing Processes in Your Business
• The Different Seasons of Running a Business

Yvonne Heimann is the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker.

Using her knowledge of over 15 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.

Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building “bulletproof businesses” but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did.

Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.

1. Yvonne's upcoming book, "The Basics of Mastering ClickUp," targets a diverse audience, including beginners, teams using ClickUp daily, and existing users seeking to strengthen their foundational knowledge. The book's objective is to help users streamline processes and workflows effectively without becoming overwhelmed by the tool's complexity.
2. The Versatility of ClickUp: ClickUp is a versatile project management tool that allows for high levels of customization. Understanding your processes well is essential to making informed decisions when setting up ClickUp.
3. Starting with Your "Moneymaker" Process: Yvonne recommends initiating your ClickUp setup by focusing on your most critical process, often referred to as the "moneymaker" process. Identify its key steps and gradually build and optimize it within ClickUp. This approach ensures efficiency and automation where possible.
4. Balancing Work and Personal Life: Achieving a perfect work-life balance can be challenging. Instead, consider it as a series of seasons in your life and business. There will be times when work takes precedence and others when personal life and self-care are the priority.
5. Being Mindful of Consumed Content: Being mindful of the content you consume, whether news or entertainment, is vital. Negative or dramatic content can significantly impact your mood and overall well-being. Be selective in your content choices.
6. Consistency in Promises to Yourself: There's value in making and keeping promises to yourself. Start small and gradually increase commitments to avoid self-criticism. Consistency in self-commitments can lead to positive habits and self-improvement.
7. Learning and Adapting: Yvonne's journey to write her book involved facing unexpected challenges and setbacks. Learning from these experiences and adapting to overcome obstacles is essential. Surrounding yourself with the right people and resources can make a significant difference.
8. Customizing Your Morning Routine: When establishing a morning routine, tailor it to suit your preferences and energy levels. Allow flexibility in your routine to adapt to how you feel each day. The key is to prioritize "me time" during the first hours of the day and do what feels right for you, whether it's enjoying a leisurely coffee or hitting the ground running.
9. Energy Level Awareness: Recognize that your energy levels fluctuate throughout the week. It's essential to listen to your body and not expect the same level of productivity every day. Understand when you may need more time for recovery and rest. Don't feel pressured to conform to a rigid schedule, such as the "5am club."
10. Tracking Sleep Patterns and Habits: Embrace technology to gain insights

In this week's episode of The Best Guest we welcome author and entrepreneur DaVon and Greene to the podcast.

We talk about:

• The mindset and habits essential for success
• Overcoming rejection as a writer
• Balancing writing with running a business

DaVon and Greene (the pen name of Jonathan Greene) always knew writing was in his blood. He grew up as the son of author and composer BB Johnson AKA Joseph Greene who wrote Together Brothers and Across the Alley from the Alamo. Drawn towards cartels, crime, and drugs DaVon and Greene completed his first serious undertaking in his early teens. After an underwhelming critique from his father’s friend, Saul David (Director of Logan’s Run and Fantastic Voyage) DaVon and Greene put down the pen and entered the world that he wrote about in an endless cycle that there was no escape from, ultimately leading to incarceration.

1. Persistence in Writing: It's important to be persistent in your writing journey. Even after facing discouragement, it's crucial to keep writing every day and not give up on the craft.
2. Overcoming Rejection: When faced with rejection, taking a break from writing may happen, but it's vital to eventually overcome setbacks and start writing again, focusing on writing for yourself before writing for others.
3. Daily Writing Habits: Developing the habit of writing every day is essential. Aim to complete at least one page a day. Consistent daily writing helps you stay engaged with your work and overcome writer's block.
4. Writing Process: Writing more than you need and then refining your work is a valuable approach. Typically, about 4 pages of writing for Davon and Greene may be required to produce 1 final page of text. This highlights the importance of editing and revision in the writing process.
5. Balancing Writing with Other Work: If you have other commitments, find ways to manage your time effectively. For example, if you're a truck driver, start early in the morning and use your time on the road to work on your novels.
6. Inspiration from Real Life: Draw inspiration for your characters from real people you know or meet. This personal touch can bring depth and authenticity to fictional characters.
7. Adaptability in Career: Be adaptable in your career endeavours. Explore different opportunities and be open to change when pursuing entrepreneurial success.
8. Maintaining a Healthy Lifestyle: It's important to maintain a healthy lifestyle. Eating well and staying active can help you stay fit and focused, even in demanding jobs like truck driving.

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In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:

• The importance of using the right keywords in your content
• The mistakes people are making with their SEO
• What reputation management involves

1. Importance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.
2. Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.
3. Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.
4. Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.
5. Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.

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In this week's episode of The Best Guest we're talking about what you need in place before you get started with a podcast interview strategy.

1. Established Business Identity: Before diving into podcast interview strategies, it's crucial to have a clear business identity, including a business name, mission, brand, and target audience. These elements provide a solid foundation for delivering a compelling message during podcast appearances.
2. Differentiation: Identify what sets you apart from others in your industry and how your product or service addresses specific problems for your target audience. This unique value proposition will be key to conveying your message effectively in podcast interviews.
3. Online Presence: Having a professional website is essential before reaching out to podcasts. Your website should be well-designed, engaging, and showcase your expertise. A strong online presence demonstrates credibility to potential podcast hosts.
4. Social Media Profile: It's recommended to have at least one active social media profile. This helps hosts find more information about you and your expertise, enhancing your credibility as a guest.
5. Prepared Assets: Consider having relevant assets like case studies, downloadable resources, or other valuable content that you can share during your podcast appearances. These assets can be used as effective call-to-action options to drive engagement after the interview.
6. Expertise Demonstration: Showcasing your expertise through content on your website or LinkedIn helps back up your pitches and shows hosts that you have the knowledge to contribute meaningfully to their show.
7. Lead Capture Strategy: Plan how you'll capture leads generated from podcast interviews. This might involve a newsletter subscription, quizzes, Facebook groups, or other means to engage and retain listeners who become interested in your offerings.
8. Time Commitment: Ensure you have the time available for podcast interviews. While agencies can assist with scheduling and other tasks, you still need to dedicate time to participate actively in the interviews and follow through with commitments.
9. Early-stage Business Opportunities: Even if you're in the early stages of your business, podcast interviews can provide growth and exposure opportunities. Having a clear message, target audience, and web presence can help you get started effectively.
10. Preparation and Flexibility: While advanced questions might not always be provided, having a deep understanding of your subject matter and being able to engage in conversational flow is crucial. Adaptability and enthusiasm for sharing value are essential.
11. Speech Coaching and Stories: Consider investing in speech coaching to improve articulation and message delivery. Develop compelling stories around your journey, client successes, and pivotal moments to enrich your interviews.
12. Media Kit and Assets: Creating a digital media kit with your biography, headshots, book cover (if applicable), and other relevant information can streamline the booking process and enhance your professional presentation.
13. Building Authority: Podcast interviews contribute to authority building and expanding your industry reach. Every interview is an opportunity to connect with potential customers and partners, so approach each with enthusiasm and a willingness to provide value.
14. Continuous Improvement: As your business grows, podcast interviews can have an even greater impact. Continuous practice and honing your interview skills will contribute to improved performance and audience engagement.

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In this week's episode of The Best Guest we're looking at some of the differences and similarities between traditional media and a podcast interview strategy.

1. Podcasts have become more mainstream and continue to grow in popularity, with a dedicated and engaged audience.
2. Traditional media outlets have a massive reach, attracting millions of viewers and readers, while podcasts usually cater to smaller niche audiences.
3. Podcast interviews provide more extended and in-depth opportunities for guests to showcase their expertise and connect with the audience compared to TV segments.
4. Both podcasts and traditional media can enhance credibility and authority for a brand or individual.
5. Traditional media provides third-party validation, building trust among potential customers, while podcasts offer an unspoken endorsement from hosts and a chance to connect with their engaged audience.
6. The tone of podcasts tends to be more conversational, allowing guests to showcase their personality and authenticity.
7. Podcasts offer networking opportunities with hosts, who may be potential clients, open doors for other speaking engagements or collaborations.
8. Podcasts are accessible worldwide and offer the convenience of on-demand consumption, increasing the reach of a guest's message to different time zones and locations.
9. Both traditional media and podcasts are conducive to storytelling, which helps build a stronger connection with the audience.
10. Podcast appearances can provide SEO benefits by increasing website traffic through links in show notes and social media mentions.

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In this week's episode of The Best Guest we welcome social media strategist, organic social media specialist, trainer, community manager, and keynote speaker, Dorien Morin-van Dam.

We talk about:

• The Best Ways to Batch Content
• How to Repurpose Podcast Interviews
• What it Means to Agilify our Social Media Calendars
• Evergreen Content Ideas To Reignite our Social Media Conversations

Dorien Morin-van Dam is a social media strategist, organic social media specialist, trainer, community manager, and keynote speaker.She has been a social media professional for 10 years and has experience in a multitude of industries. Dorien started out as a local specialist working with both B2C and B2B clients and is currently working with national and international brands. She is a certified Social Media Professional and Agile Marketer. 

You'll recognize Dorien by her signature orange glasses, a nod to her Dutch heritage.

• Benefits of Batching Content: Batching social media content, such as videos, blog articles, and graphics, can save time and streamline the content creation process. It allows you to focus on one type of task at a time, reducing the need to switch between different creative mindsets. Batching also helps in better planning and scheduling content in advance, ensuring consistent and timely postings.
• Repurposing Podcast Episodes: Repurposing podcast episodes is an effective strategy to reach a broader audience and maximize content value. Different ways to repurpose include creating audiograms, turning episodes into blog posts or LinkedIn articles, and using various types of graphics and quotes from the podcast. Repetition is essential since not everyone sees content the first time it's posted.
• Finding Evergreen Content Ideas: To keep social media conversations engaging and relevant, focus on evergreen content. Share behind-the-scenes stories, business highlights, staff events, and community involvements. Highlighting customer success stories and problem-solving content can also be effective. Consume more content to get inspired and generate new ideas for your own posts.
• Efficient Content Creation for Clients: To efficiently create content for clients, create timestamps during interviews to mark salient points. Use these timestamps to assist your virtual assistant in repurposing content. Remember to find a balance between posting expert guests and guests with a substantial online audience to tap into their followers as well.

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In this week's episode of The Best Guest we're answering more of your questions about being a podcast guest:

• How can I make sure that I'm effectively promoting myself or my business when I'm a podcast guest?
• Should I send a thank you note or follow up after the podcast interview?
• Should I provide any promotional materials or assets to the podcast host?

• Tailor your message: Understand the podcast's audience by checking the show's description and reviews. This will help you tailor your message and talking points to effectively connect with the listeners.
• When you're a podcast guest, position yourself as an authority: Share valuable tips, insights, and advice during the interview to showcase your expertise and add value to the listeners' experience.
• During your podcast interviews use compelling stories: Prepare anecdotes or case studies that illustrate how your business has helped clients or solved problems. Stories are memorable and bring the interview to life.
• Show gratitude: Send a thank-you note within 24 to 48 hours to the host, expressing appreciation for the opportunity to be a guest on the show. Personalize the message and mention enjoyable aspects of the interview.
• Share additional resources: Consider sharing articles, tools, or relevant links that could benefit the host or the listeners. This demonstrates your commitment to adding value and makes it easier for the host to share those resources.
• Prepare promotional materials: Have a high-quality headshot and biographies of different lengths (short and slightly longer) ready for the host to use. Also, provide relevant links such as your website, social media profiles, and any lead magnets or resources you mentioned during the interview.
• Make a great impression as a podcast guest: Providing these materials shows your professionalism and helps the host easily access the necessary information.

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In this week's episode of The Best Guest we welcome marketing strategist, Nathan Yeung.

We talk about:

• How to build a marketing team
• What marketing strategies are working right now
• Performance media buying and the level required to perform it well

Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses. Throughout his career, Nathan has helped numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market.

Nathan's diverse background brings a unique perspective to the marketing world. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan's multifaceted approach to marketing has enabled him to create innovative, data driven campaigns that have driven significant business growth for his clients.

With a passion for driving results, Nathan is dedicated to delivering measurable impact for every project he takes on. He is a natural problem-solver who excels at developing creative solutions to complex marketing challenges. Nathan's ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years.

• Building a marketing team: Start with the lowest hanging fruit and focus on practical and sustainable marketing methods that you can execute. Develop sales enablement tools and showcase your successes in a digestible format.
• Marketing strategies: All marketing strategies can work depending on the maturity of your organization. Focus on SEO, sales enablement tools, email marketing, and retargeting. Customize your strategies based on your specific business needs.
• SEO tactics: Optimize your website's content, structure, and on-site tagging for better search engine rankings. Off-site SEO involves building quality backlinks, but be cautious of using unreliable vendors or shortcuts.
• Performance media buying: Performance media buying is a highly skillful task that requires deep knowledge and experience. It involves optimizing ad platforms, manipulating data, and understanding the nuances of different platforms. Media arbitrage, a form of performance media buying, focuses on generating a profit by acquiring and selling customers.
• Paying for creative: Investing in creative elements is essential as aesthetics play a significant role in influencing value. Aesthetically appealing websites and first impressions leave a lasting impact on potential clients. Creative skills can be honed and developed, so consider working with professionals to enhance your brand's creative assets.
• Paying for operations: If you lack the experience and expertise to execute marketing operations effectively, it is wise to invest in professionals. Paying for operations increases the likelihood of success and ensures a high level of expertise in executing marketing strategies.
• Aesthetics and usability: Aesthetically appealing designs enhance user experience and positively impact brand perception. First and last impressions are particularly important for creating memorable experiences.
• Media buying complexity: Media buying platforms may appear user-friendly, but true expertise lies in understanding the intricacies and nuances that lead to successful campaigns. Manipulating platforms to buy exactly what you need requires in-depth knowledge and experience.
• Importance of creative process: The creative process is an art and skill set that not everyone possesses naturally. It involves iteration, thoughtfulness, and honing of ideas. Working with professionals who follow a meticulous creative process can yield better results.
• Paying

In this week’s episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.

We talk about:

• Writing "anti-boring" books
• Overcoming self-doubt and writer’s block
• Common pitfalls to avoid
• The power of books to build personal brands

Deborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.

In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Health’s Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine that’s carried in libraries at Yale and Harvard.

• Writing should have an audience-first approach to avoid being boring; know what your readers care about.
• Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.
• Overcoming writer’s block requires practical mindset shifts, such as accepting that a first draft doesn’t need to be perfect.
• Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.
• Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.

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In this week's episode of The Best Guest we welcome Marie-Louise O'Neill who specialises in branding, design and Canva for SMEs.

We talk about:

• Do's and don'ts for creating branding
• Common mistakes people make with Canva
• How Canva can help you repurpose your podcast interviews

Marie-Louise specialises in branding, design and Canva for SMEs. She offers a range of logo and design 121 services, Canva group training and is an official Canva Creator.

With 20 years industry experience and a degree in branding and packaging, she's created everything from logo designs, social media templates and website design in the digital space, to printed brochures, book covers, adverts, banners and packaging.

She loves to work with entrepreneurs, coaches, marketing experts and virtual assistants to create consistent content that's on brand but with the flexibility to evolve over time.

Her design process is focussed on collaboration, meeting on Zoom and using great tools like Canva to bounce ideas and bring the design to life before her clients' eyes.

• Understand the difference between a logo and a brand. A brand encompasses colours, fonts, and the overall feeling you want to convey.
• When choosing colours for your branding, consider your ideal client and what will appeal to them. Ensure there is enough contrast for readability.
• Many small businesses use Canva, but some may feel overwhelmed or unsure about using it. It's important to learn how to use the programme effectively and take advantage of its features.
• One common mistake is not making enough changes to Canva templates. Customize colours, fonts, and other elements to make the design unique and aligned with your brand.
• Streamline your content creation process by creating templates for different types of posts. This reduces the need to start from scratch each time and ensures consistency in branding.
• Repurpose podcast interviews by creating audiograms, quote posts, and resizing content for different platforms using Canva's tools and templates.
• If you're a podcast host, consider providing guests with Canva templates they can easily customize. Share templates as copies to avoid linking and overwrite issues.
• When designing social media headers, check how they appear on both mobile and desktop views. Don't assume that Canva templates will automatically fit all platforms, as sizes and layouts can change.

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In this week's episode of The Best Guest we welcome personal and professional relationship coach Nicolas Rion. Nicolas focuses on making conflicts pain-free.

We talk about:

• Ways to communicate to engage a team
• How to move through difficult situations calmly and with less stress
• If it's possible to re-learn how to relate to others

Nicolas Rion is a relationship coach who supports individuals to build strong, healthy and sustainable relationships in both their professional and personal lives.

His knowledge of relationships was, in many ways, learnt the hard way. After losing his mother as a teenager and experiencing a challenging start to his professional life in the corporate world, where he often felt like a fish out of water, Nicolas embarked on a journey of self-discovery, which ultimately led him to coaching.

Nicolas started coaching in 2017, and has trained with one of the world’s leading coaching schools,the Co-Active Training Institute, accredited by the International Coaching Foundation (ICF). Nicolas is also trained in Nonviolent Communication, a framework for resolving conflict through empathy, honesty, strength and compassion.

Nicolas helps his clients build relationships based on honesty, self-respect and equality and works with them to improve their communication and self-confidence so they can build strong, healthy relationships which lead to fulfilling personal lives and professional success.

Nicolas grew up in Burgundy, France. He currently lives in East London, but loves to spend his free time travelling or kitesurfing in Sussex, or further afield.

• Conflict avoidance and constant fighting can both lead to unhealthy relationships.
• Difficult conversations can be managed calmly and with less stress. Nicolas emphasizes the importance of self-awareness, self-management, and mindset when approaching challenging discussions. Understanding your emotions, needs, and values while maintaining control over emotions is crucial.
• Adopting a mindset of transparency, curiosity, vulnerability, and assertiveness can contribute to more effective communication during difficult conversations.
• Personal growth and improvement in relationships start with individual actions. While you cannot change the other person in a relationship, you can focus on improving yourself. By aligning your behaviors with your values and practicing the habits developed through coaching, you can inspire positive changes in your relationships over time.

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In this week's episode of The Best Guest we're talking about the fact that it's almost quarter 3. We can start the year with ambitious goals such as getting on x number of podcasts to increase your visibility which is great. But if you've arrived mid-way through the year and you're yet to get started we have some tips to jump start your podcast interview plans.

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In this week's episode of The Best Guest we welcome Rebecca Kirk, the go-to career coach for people on a spiritual path and author of You’re Here For A Reason.

We talk about:

• The ways spirituality can support you with your career challenge
• How can aligning with your true self help can help you
• If fear is stopping you from making a career change what you should do

Rebecca Kirk is the go-to career coach for people on a spiritual path and author of You’re Here For A Reason, a practical and spiritual guidebook for readers who are at a career crossroads. Following a 14-year corporate career, Rebecca embarked on a life-changing career break to Australia which led her to retrain as a Life Coach in 2016. With Rebecca’s unique approach to career coaching and spirituality, she has enabled hundreds of clients from around the world to discover the clarity and confidence to navigate their career crossroads and awaken to a working life of greater purpose, peace and prosperity. 

• Spirituality can support individuals in understanding their purpose on a deeper level, recognizing their gifts and talents, and gaining confidence and courage to navigate career challenges. It provides guidance, clarity, and solutions, and helps ground individuals, bringing peace and calm during uncertain times.
• Grasping for answers and being overly eager negatively impacts your energy and takes you out of a state of presence.
• The true self consists of tangible aspects like values, gifts, talents, and passions, as well as intangible aspects like the higher self or deepest essence. Connecting with the true self allows individuals to show up authentically, impacting relationships, creativity, and overall work experience. Meditation, nature walks, and connecting with higher self help align with the true self.
• Career changes often require courage and involve confronting fears and beliefs ingrained by the ego self. Fear of what others think, staying in a safe job, or limiting beliefs can hold you back. By recognizing and acknowledging these fears and consciously connecting with the higher self, you can take leaps of faith and overcome limitations, allowing for growth, abundance, and a more fulfilling career.

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In this week's episode of The Best Guest we welcome Sales SEO and Social Media expert Kaylene Grieve.

We talk about:

• How social media helps with SEO
• Why SEO is important for small businesses
• How to generate leads with LinkedIn

Kaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.

• Social media and SEO: While social media doesn't directly impact SEO, it indirectly affects it through various ways. Optimizing social media profiles with keywords and descriptions can improve visibility within social platforms and search engines. Social traffic and engagement also indirectly influence search engine rankings. Platforms like Twitter and Google My Business allow search-friendly social content.
• Importance of SEO for small businesses: SEO is crucial for small businesses because a significant percentage of purchases start with online searches. Google's ability to find and display a business online is essential for attracting customers. Conducting keyword research and optimizing website pages with relevant keywords can improve visibility and search rankings.
• Podcasts and SEO: Uploading podcast transcripts can benefit SEO as it adds textual content for search engines to crawl. Additionally, podcasts align well with the growing trend of voice search, making them valuable in the future. Podcasting also offers marketing benefits through access to a large audience and the potential for increased traffic to a website.
• Having a well-optimized website with keyword-rich content, utilizing social media platforms effectively, and incorporating podcasting can greatly benefit a business's online visibility, brand awareness, and overall search engine optimization (SEO) efforts. The combination of these strategies helps drive traffic to the website, improves search rankings, and attracts potential customers or clients. Additionally, as voice search becomes more prevalent, being active in the podcast space can provide a significant advantage in reaching a broader audience and capitalizing on the power of voice search.

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