Explorez tous les épisodes du podcast The Battle Plan Marketing Podcast
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Titre
Date
Durée
[Interview] Million Dollar Contracting Series: Hiring & Managing Employees - Part 12 - BPMP #173
25 Feb 2026
01:11:21
This is the last episode in our deep dive series on Million Dollar Contracting — and we’re finishing where real growth actually happens:
People.
In this final conversation, Kim Hopkins breaks down how to:
Attract quality employees (without begging)
Hire the right people — not just available bodies
Build a team that thinks like owners
Retain great employees for the long haul
Create customer success that drives repeat business and referrals
Here’s the reality:You don’t scale a contracting business with hustle alone.You scale it with systems, profit structure, and a team that actually cares.
Kim shares how he built a long-term, profitable electrical company with low turnover, strong culture, and customers who keep coming back.
If you’re tired of constant hiring cycles, unreliable techs, and carrying the whole company on your back — this episode is your blueprint.
🔥 Listen now.🔥 Apply it.🔥 Build something that lasts.
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 3 - BPMP #163
02 Apr 2025
01:03:29
Today we provide Chapter 3 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.
Marketing is the subject of Chapter 3 and Kim shared his four decades of experience highlighting the need for a mixture of slow and fast marketing and why budgeting for marketing is crucial to long term survival.
Kim also shared how important it is to step up your game when the economy slows down and how seeking out a diverse group of referral partners is a key ingredient to long term success, especially during slow economic cycles.
Today we’re going to talk about the biggest complaints people have about service companies and how can you use them to your benefit and grow your business.
How Armstrong Stays On Top After 50+ Years In Business - BPMP #72
01 Dec 2021
00:48:52
Today we have a special guest on the show, Thomas Fine of Armstrong Painting, Roofing, and Windows. A 50+-year-old service company located in the Bay Area of California.
Thomas is the second generation in the business that his father started and we had a great talk about what it takes to stay in business for 50+ years, why pivoting with the times and letting go of your ego is important, and a ton of other great tips that can help you run a more successful service company.
So let’s welcome Thomas to the show and get to the good stuff.
How To Add Rich Snippets To Website & Grow Traffic - BPMP #70
17 Nov 2021
00:13:13
Today we’re going to talk about how to add rich snippets to your website and OWN more real estate on the search results pages that matter most to your company.
Rich snippets and rich results stand out on the search results page and can help increase the click-thru rate (CTR) you get from your existing search listings as well as create new opportunities to show up on additional sections of the search results pages.
Today we’re going to talk about the exit strategy for you and your business.
You know, we’re all racing through our days managing and taking care of family, our business, customers, employees, and vendors that many of us don’t take the time to think about the bigger picture of where we’re heading too often.
Let’s take a quick look at several options and why you need to game plan for your exit.
Negative SEO Attacks - How To Prevent Them - BPMP #68
03 Nov 2021
00:20:29
Negative SEO is a tactic used by internet trolls to harm businesses online.
It can be an effective way for competitors to hurt your business and lower search engine rankings, traffic, and leads but there are ways you can protect yourself from negative SEO attacks.
In this episode, we’ll explore several common negative SEO tactics and what you can do about each one.
How to Save Time & Scale A Service Business with House Call Pro's Brooks Pettus, COO - BPMP #67
27 Oct 2021
01:00:59
Today we have a special guest on the show, Brooks Pettus, the COO of House Call Pro, which is the leading software app for home service companies to improve scheduling, dispatch, invoicing, payment collections, and more.
He’s got over two decades of developing successful teams around the world and then found his life’s passion helping service pros with House Call Pro.
Brooks’ superpower is scaling customer acquisition and operational excellence.
He’s all about building leaders and teams that deliver a superior customer experience.
You’ll clearly see in our conversation that he’s incredibly passionate about helping home service pros become more efficient, scalable, and profitable.
I’m certain you’ll get lots of value and insights from his many great comments.
Why Good Customer Reviews Might Not Be Enough - BPMP #66
20 Oct 2021
00:19:03
Today we’re going to talk about how you can have a lot of 4+ star customer reviews online but still be losing a ton of sales and referrals from those very same people.
Here’s a real world example of exactly how that happens... and it offers several lessons along the way.
Join our daily podcast adventures on your favorite podcast app.
Today we’re switching things up and are going to talk about your perfect morning.
Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically.
If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you.
Join our daily podcast adventures on your favorite podcast app.
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 2 - BPMP #162
26 Mar 2025
01:06:46
Today we review chapter 2 of the book "Million Dollar Contracting" with its author and special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.
From this chapter, titled “Setting Up Your Contracting Company Properly” we discussed seemingly simple but very important things like naming your company for future use, domain names, professional email, insurance, banking, legal requirements, and more.
We also touched on the importance and differences of capturing incoming leads with humans, voice AI agents, voicemail, and answering services.
Build your business on a rock solid foundation.
These are core requirements to begin any business.
If we skip some of these steps, and we’ll always regret it later.
Running A Solar Contracting Company with Randy Zechman - BPMP #63
29 Sep 2021
01:07:20
Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA.
Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA.
They’re also the most highly-rated solar installer in the world on Yelp!
They were named as one of the fastest growing solar installers in the U.S. by Inc. 5000 and as one of the top 3 residential installers in the country by Solar Power World.
Randy talks about what it takes to succeed in the solar business and create a team fully committed to serving the customer and the community the best it can.
Listen to how Randy and his company connects and shares their success with their local community.
Randy also discusses his outlook for solar energy in California and it s struggle with the public utility companies.
Tune in to learn more and pick up some valuable nuggets that can help your service business.
Join our daily podcast adventures on your favorite podcast app.
Making HVAC a Career with Dr. Thomas Moorman - BPMP #62
22 Sep 2021
00:46:00
If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you.
We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas.
Dr. Moorman has spent his life as an administrator, director, and consultant in the higher education field.
He holds a doctorate in education from the University of North Texas.
Today he serves as the Director of the Perfect Technician Academy which is a 6-week full immersion fast-track HVAC school approved by the Texas Workforce Commission Career Schools & Colleges program.
They work with a lot of HVAC companies to train their technicians as well as a ton of Veteran’s groups to open up new great-paying careers for our military veterans.
We had a good discussion and he offered up a lot of great advice for companies and individuals seeking to learn more about the opportunities in HVAC.
Without further delay, click the play button and let’s get to the interview.
Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.
Running A Plumbing Company with Lance Ball - BPMP #61
15 Sep 2021
01:10:47
Are you planning on starting your own plumbing company but don't know where to start?
Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers?
If you are wondering what it takes to run a successful company in the service industry, then look no further!
In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mountain Plumbing took his company from simple beginnings in 2013 to now being one of the biggest plumbing companies today in Wyoming, USA.
He shares valuable insights and practical advice that you wouldn't want to miss on how to get started, how to grow and strengthen your business through networking and how to make a big impact for your future customers.
Join our daily podcast adventures on your favorite podcast app.
After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays.
We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses.
Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating the leads that they want from their site.
Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.
For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/
Battle Plan Marketing® Next-Level Marketing for Contractors Analysis - Strategy - Growth https://battleplan-marketing.com/
Why Website Thank You Pages Are So Important - BPMP #59
02 Sep 2021
00:08:21
Today we’re going to talk about why your website thank you pages are so incredibly important.
A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you.
They have pulled the trigger because they came to trust your company.
A simple success message on a form doesn’t cut it because:
▪ it’s not trackable. ▪ the message may not be seen. ▪ users expect to see a thank you page. ▪ it’s a low-quality experience and a bad first impression. ▪ it removes the many opportunities a thank you page provides.
A unique thank you page is the time to provide extra value or request any additional information that you may need to provide the best service possible.
Let’s detail why you need a unique thank you page for each service and page on your website.
Join our daily podcast adventures on your favorite podcast app.
Why Moving Your Business Can Hurt Rankings - BPMP #56
24 Aug 2021
00:07:53
Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.
What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.
Directories you’re probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.
But there are literally thousands of others, and some of those are very important to your business success.
First let’s take a look at how these structured business listings can hurt your business and it’s ability to rank in search engines as well as the major directories you’re familiar with.
Then we’ll talk about how they can also help your business in both of those areas as well.
Join our daily podcast adventures on your favorite podcast app.
Today we’re going to talk about how to maintain and optimize your Google ads campaigns.
In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.
So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.
First let’s talk about what two problems we’ve been seeing lately and then we’ll get into some regular maintenance tips and best practices you should deploy to avoid wasting money on your account.
Join our daily podcast adventures on your favorite podcast app.
Today we’re going to talk about a recent experience I had with the owner of a home service company.
I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them.
One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then I decided to use his company as a case study for this podcast episode.
Because there are lots of business owners say they don’t need any marketing.
So I thought this might serve as a good lesson for those of you who might think the same as this guy did.
Join our daily podcast adventures on your favorite podcast app.
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 1 - BPMP #161
19 Mar 2025
00:46:22
Today we start a special book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.
Kim started his electrical services company in 1979 and today, nearly 45 years later, it thrives and operates with minimal involvement from him.
Kim decided at this point in his life he’d like to share the knowledge he acquired over all of those years of operating a successful home services company.
It’s his desire that his book will help other Operators learn a few things to run more efficient, profitable, and enjoyable businesses while also avoiding common and costly mistakes made along the way.
This is episode #1 in a series where we review his book, one chapter at a time, as he shares his learned experiences to help you run a more successful and satisfying business.
Grow Sales By Providing Financing Options - BPMP #52
10 Aug 2021
00:05:07
Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers.
Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products and services.
Tune in to learn how to make it work to help grow your business.
Join our daily podcast adventures on your favorite podcast app.
Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text more effective, engaging, and entertaining.
In our last podcast we talked about the importance of content marketing to attract prospects to your website.
If you want your website to rank and get noticed by Google, you have to regularly write and post helpful and engaging content to it.
Many small businesses fail to write blog posts on a regular basis because it takes so long to come up with ideas and then write them, and that's where artificial intelligence can help.
You can now use artificial intelligence to generate rich, engaging content for your business.
I briefly mentioned in our last podcast how much we are loving this new AI program.
This AI-powered software can write blog posts, articles and other marketing materials for you in just minutes. You’ll never have to worry about coming up with new ideas again!
This software can help you or your content writers create fantastic and effective copy about 5 times faster than they could ever do on their own.
It can help you get your past writer’s block and come up with lots of topic ideas for your blogs posts, social media posts, videos, podcasts, emails, surveys, and so much more.
Tune in to learn more.
Join our daily podcast adventures on your favorite podcast app.
Today we’re going to talk about how to generate more leads online for your home service company.
The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources.
Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business.
We’ll start with growing more leads and business from internal sources that have a low cost to execute and we’ll work our way up to paid sources to generate consistent lead flow.
Join our daily podcast adventures on your favorite podcast app.
Content Marketing Tips For Home Services - BPMP #48
29 Jul 2021
00:11:17
Today we’re going to talk about content marketing tips for home service contractors.
What is content marketing?
Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.
Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.
The answer to WHY is to simply to grow your business. To generate more traffic to your website, more opt-ins to your email list, and more prospects and sales to your business.
With most of the world’s attention on the Internet today, your company needs to be producing and promoting content that can attract the eyeballs and ears that matter to your business.
If you haven’t realized that yet, then your company is probably in jeopardy in the long run. Word of mouth business will only get you so far and being able to scale that word of mouth should be very attractive to you.
So we all know WHY you should be creating content that attracts your ideal prospects and customers, the next step is WHAT kind of content you should create.
Join us in the discussion to help use content to grow your business.
Join our daily podcast adventures on your favorite podcast app.
Today we’re going to talk about how to rank in Google searches locally for the services your company provides.
Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business.
Let’s take a look at some of the key factors that can help you get there.
Join our daily podcast adventures on your favorite podcast app.
Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.
While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine.
Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches.
So ignoring Bing is the same as ignoring a significant sized pool of potential customers.
Do so at your own risk and loss.
Let’s look at 15 valuable tools that Bing provides that you should be evaluating and using to help optimize your site and it’s ability to attract traffic.
Join our daily podcast adventures on your favorite podcast app.
Local Link Building For Website Rankings - BPMP #45
26 Jul 2021
00:11:52
Today we are going to talk about powering up your website rankings and traffic with local links.
Links from other websites to yours are the #1 ranking factor for your website and the #2 ranking factor for your Google My Business / Google Maps listing.
Let’s take a look at 10 ways to build powerful local links and grow your local rankings, traffic, and prospects without the need for any SEO tools.
Join our daily podcast adventures on your favorite podcast app.
Today, we are going to talk about lead conversion rates.
Sometimes, the solution to growing sales is not about getting more leads, but implementing efficient systems that get more sales out of the leads you're already getting.
Let’s take a look at how you might be able to improve the sales you get from the leads you’re already generating.
Tune in to see what’s happening and what you can do about it.
Join our daily podcast adventures on your favorite podcast app.
[Interview] - How A Fractional CFO Can Help Home Service Companies Grow More Efficiently & Profitably - BPMP #160
12 Mar 2025
00:31:43
Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO.
When it all comes down to it, we’re all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move.
Learn what a Fractional CFO is and how they’re an essential ingredient to make your service business more profitable or take it from 7 figures to 8 or 9.
Jakob specializes in working with contracting companies and service businesses to develop financial strategies designed to alleviate seasonal fluctuations, plan for growth, efficiency, and for a future sale or generational transfer.
We discussed bookkeeping, profitability, cash flow, making payroll, uncovering waste in operational costs, debt management, tax planning, and more.
If you’re seeking to better understand how to have more money in your bank account at the end of the month, this episode is a good start.
Web designer - Don’t Hire One Before You Do This - BPMP #41
20 Jul 2021
00:14:57
Today we’re going to talk about 10 things you need to know before you hire a web designer.
You wouldn’t hire a new team member before knowing and detailing exactly what they need to do for your company, so why would you build a website without the same attention and established goals in mind?
And like your company, your website is going to take more than just one person to create it and make it work 24/7 to increase your business.
So let’s take a look at our 10 point website development preparation plan that you should complete before you even think about hiring a web designer.
This will help you outline exactly what your website needs to do, so you can then hire the proper professionals to make it happen.
Join our daily podcast adventures on your favorite podcast app.
Using Marketing Surveys To Grow Your Business - BPMP #40
19 Jul 2021
00:05:20
Today we are going to talk about using marketing surveys to grow your business
One of the biggest mistakes business owners and marketers make is thinking they know what their customers want.
Like you’re a physiologist and had every one of your customers come in for a session.
It’s laughable, yet it’s the mindset of most business owners, including myself many times.
But we couldn’t be more wrong if we tried.
Surveys help you zero in on both the people who are your best, most engaged customers, and the best services for them which translates to increased sales.
Surveys can let your prospects and customers tell you what they want or need.
It helps you expand your services to fill previously unknown needs and desires, as well as cut services that no one is interested in.
Listen in and see how surveys may help your company grow more business and fill customers needs you didn’t know they had.
Join our daily podcast adventures on your favorite podcast app.
Solar Leads - Get More Sales & Generate More Leads - BPMP #39
16 Jul 2021
00:11:49
Today we’re going to talk about working & generating leads for solar contractors.
A lot of solar installation companies buy leads from many lead gen sources.
Most of these leads are of pretty poor quality.
None of those leads know, like, or trust your company because none of them have ever heard of you.
A different company generated those leads and then sold them to you and probably a bunch of other contractors at the same time.
We’re going to take a look at two things in the episode.
#1 is how to get the most sales out of those leads as possible.
#2 is to examine where those lead gen companies are getting their leads from and how you can learn to do that yourself and not only bypass the lead gen company but also have a better qualified lead that’s exclusive and who already know, like, and trust your company.
Join our daily podcast adventures on your favorite podcast app.
Today we are going to talk about the top 10 reasons businesses fail.
Creating and running a business isn’t easy.
According to the Small Business Administration 20% of business fail in year one, 50% go out of business by year five, and only about a third make it to ten years.
The rewards of owning your own business can be fantastic and life-changing.
But in order to get there, we all have to avoid the many dangers and pitfalls of owning and running a business.
So let’s dive into the top 10 reasons why home service companies go out of business and do our best to avoid them ourselves.
Join our daily podcast adventures on your favorite podcast app.
In today’s podcast episode we’re going to talk about How to build customer loyalty to keep customers coming back, and to grow referral business, reviews, testimonials, and case studies.
Loyal customers can be priceless!
Not only can they help grow your business without the high costs of advertising but enjoyable relationships can emerge and enrich the lives of yourself, your team, and your customers.
So let’s take a look at 10 tips you can use to help build customer loyalty for your company.
Join our daily podcast adventures on your favorite podcast app.
eBooks Marketing for Home Service Companies - BPMP #34
09 Jul 2021
00:04:42
Today’s podcast talks about 10 benefits of using eBooks to market your home service business.
Position your company as an authority and as providing more value than your competitors.
Establish superior credibility to prospects and build your email list using eBooks to bring you highly qualified leads who already know, like, and trust your company.
Get rid or tire kickers and price shoppers and use the power of eBooks and information to attract the best customers for the best jobs.
Join our daily podcast adventures on your favorite podcast app.
[Interview] - Growing A Plumbing / HVAC Co. By Developing Culture & Community Relationships - BPMP #159
04 Mar 2025
00:51:43
Today we have a special guest on the podcast, Osh Sawa, of Mile High Plumbing, Electrical, & Air out of the greater Denver area.
Discover how Osh, his wife, and his best friend John started plumbing and grew it in just a few short years to expand into HVAC and now electrical with a good sized team.
They developed referral relationships within the community to create a constant stream of incoming leads.
They concentrated on training and developing a culture that cares for their team to ensure they deliver only the best service possible to their customers.
With little spent on marketing so far, they’re a lesson in how to develop a company culture that sells itself.
How to increase the value of a service business - BPMP #31
06 Jul 2021
00:09:22
Increase the value of your service business by implementing these 5 strategies.
If you want to sell your service business one day, these will vital ingredients to how much you’ll get for it.
If you want to pass your service business onto to the next generation in your family, these are essential to setting them up for success instead of dooming them to struggles or worse.
Join our daily podcast adventures on your favorite podcast app.