Explorez tous les épisodes du podcast The B2B Revenue Executive Experience

In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Kristie Jones, consultant, keynote speaker, coach, bestselling author, and Principal at Kristie K. Jones, to explore the future of AI-augmented sales and what it means for sales leaders, sales reps, and organizations. They discuss why AI should be treated as a leadership challenge rather than simply a technology implementation, how companies can prepare sales teams for AI-driven changes, and why human judgment will become more important as automation increases.

Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way. In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.

In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Steve August, Founder of ADHD Entrepreneur Accelerator, to explore ADHD entrepreneurship, executive function, and the realities of building and scaling a business with an ADHD brain. They discuss why successful founders can struggle with execution, how to build systems around cognitive strengths, the role of AI in productivity and distraction, and how entrepreneurs can move from overwhelming and reactive work toward consistent growth.

Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop treating marketing as a cost center and start treating it as a core part of the revenue team. In her view, revenue marketing means transforming marketing from a cost center into a revenue center. That shift requires more than new technology or better reporting. It requires a fundamental change in how organizations define the CMO's role, measure marketing performance, and align sales and marketing around revenue. In this episode of The B2B Revenue Executive Experience, Debbie joins host Cory Cotten-Potter to discuss revenue marketing, CMO leadership, AI in sales and marketing, sales coaching, psychological safety, and the changing responsibilities of revenue leaders. From recognizing the warning signs of burnout to redefining leadership as an "architect of change," the conversation offers practical guidance for leaders navigating constant technological change without losing the human capabilities that make revenue teams effective.

E-commerce growth is often framed as a marketing challenge, but Noah Wickham, VP of Sales and Marketing at My Amazon Guy, a full-service Amazon agency, argues that most brands fail long before customer acquisition becomes the problem. In his experience of working with more than 1,000 brands across Amazon, direct-to-consumer channels, and multichannel e-commerce environments, he explains why the real differentiator between success and failure comes down to whether the business has built the financial and operational foundation required to scale. In this episode of The B2B Revenue Executive Experience, Noah joins host Cory Cotten-Potter to discuss the e-commerce growth strategy that works, PPC advertising optimization for e-commerce, cash flow management, and the mindset shifts that separate brands that thrive from those that disappear within their first two years. From establishing healthy profit margins in e-commerce to diagnosing stalled growth and embracing rapid experimentation, the conversation offers practical lessons for e-commerce founders and B2B revenue leaders alike.

Revenue leaders across industries are under pressure to adopt AI for optimizing their go-to-market strategy and driving predictable growth. Yet many organizations continue to struggle with the same foundational problems: unclear processes, messy pipeline data, poor CRM adoption, and sales teams spending time on the wrong accounts. Technology is advancing quickly, but fundamentals remain the deciding factor between revenue teams that scale and those that stall. In this episode of The B2B Revenue Executive Experience, Eddie Reynolds, CEO of Union Square Consulting, joins host Cory Cotten-Potter to discuss why process-first revenue operations create a competitive advantage, how the Go-to-Market Efficiency Pyramid helps teams improve sales execution, and why AI amplification will reward organizations that get the fundamentals right. For leaders looking to improve sales team productivity, pipeline management, and go-to-market efficiency, this conversation offers a practical framework for building scalable revenue operations.

In this episode of The B2B Revenue Executive Experience, Colleen joins host Cory Cotten-Potter to discuss why an effective B2B sales strategy today should focus more on sales team accountability, and how leaders can improve sales effectiveness through better coaching, stakeholder engagement, and value-based selling. They also explore the role AI will play in the future of B2B sales and why stronger technology alone will never replace human-led nurturing and great sales execution.

AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins. In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers. While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve? If the answer is no, no amount of technology will save them.

AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistance to change is not a personal choice but a neurological reaction built into how people process uncertainty. In this episode of The B2B Revenue Executive Experience, Travis sits with host Cory Cotten-Potter to discuss the neuroscience of change, why teams resist transformation, and how leaders can create the conditions for human adoption. They explore why AI transformation requires more than new tools, why psychological safety matters during disruption, and how leaders can help teams move from fear and uncertainty toward trust and adoption. If you want to understand how to lead organizational transformation, reduce change resistance, and help teams adapt to AI-driven workflows, this episode provides a practical framework for navigating change.

Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argues that collaboration drag has become one of the biggest hidden threats to modern go-to-market strategy. In this episode of The B2B Revenue Executive Experience, Matt joins host Cory Cotten-Potter to unpack why B2B marketing strategy is failing under growing complexity, how AI in marketing is reshaping revenue orchestration, and why most organizations are automating broken systems instead of redesigning them. The conversation explores everything from marketing automation and demand generation to change management, ICP alignment, and the future of go-to-market leadership.

Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is not a lack of technology, but the way sales technology and revenue operations have evolved around reporting and administration instead of frontline execution. In this episode of The B2B Revenue Executive Experience, Steve joins host Cory Cotten-Potter to unpack why modern sales teams are drowning in admin work, how AI in sales is changing outbound sales strategy, and why the future of predictable revenue depends on revenue orchestration, signal-based selling, and relationship-driven execution.

Sales teams don’t fail for lack of tools or effort. They fail because execution, prioritization, and discipline break down at the operational level. Jeremey Donovan, EVP of Sales and Customer Success at Insight Partners, brings data-driven insights to B2B sales strategy, revenue operations, and AI in sales. Jeremey’s insights are grounded in his experience of driving growth at hundreds of B2B SaaS companies. In this episode of The B2B Revenue Executive Experience, Jeremey joins host Cory Cotten-Potter to break down what actually drives SDR hiring success, AE performance, pipeline generation, and customer success outcomes. The conversation moves beyond theory into practical systems that improve deal intelligence, quota management, and sales team management. If you want to understand how to align AI in sales, this episode offers a clear playbook.

Employee retention fails when recognition is viewed as a nice-to-have, rather than a strategic lever anchored to business outcomes. Tal Keshet, VP of Sales at Snappy, reveals the exact gifting strategy used by over 50% of the Fortune 100 to reduce churn and build transformational loyalty. In this episode of The B2B Revenue Executive Experience, Tal sits with host Cory Cotten-Potter to discuss what separates recognition programs that create impact from those that fade into the background. If you want to learn how to shift from transactional rewards to a measurement framework that treats relationship strength as a core KPI, this episode is worth a listen.

Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even your market; it’s your employee engagement. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Stephen Baer to explore how the engagement deficit is quietly destroying business productivity, and why fixing employee experience is the fastest path to improving customer experience and revenue. Most leaders assume that if people are paid well and given the right tools, performance will follow. But the rise of quiet quitting tells a different story. Employees aren’t disengaged because of compensation; they’re disengaged because of leadership, lack of development, and a broken organizational culture.

Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Jason Kramer, Founder and CEO at Cultivize, to unpack why many companies invest heavily in platforms, features, and integrations, expecting immediate gains in sales pipeline management and visibility. But without a clearly defined process, even the most advanced systems fall short. Instead of enabling revenue optimization, the CRM becomes a fragmented repository of inconsistent data and missed opportunities.

Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow, to discuss why traditional revenue models are breaking and what must replace them. Drawing on leadership roles at Salesforce and Webflow, Adrian offers a clear-eyed view of how Revenue Operations must evolve to meet the "dual reality" of modern commerce: human intuition and machine discoverability.

Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misaligned incentives. Most B2B organizations believe they have two revenue engines: sales and marketing. What they miss is the third. A partner-led go-to-market motion isn’t a channel tactic. It’s structural leverage. And when executed correctly, it can unlock 40–60% incremental revenue that direct sales alone cannot reach. Vaughn Mordecai, CRO at Mindmatrix, has seen this pattern repeatedly. Organizations launch partner programs reactively, assign them to junior staff, and abandon them before the motion matures. Learn how to solve the attribution crisis, align sales compensation to eliminate internal friction, and leverage AI-powered workflows to meet the demands of digital-first buyers. Vaughn shares his expert framework for transforming partnerships into a strategic growth engine that shortens sales cycles and increases deal sizes.

Pricing strategy in B2B is often driven by reactive discounting, arbitrary price increases, and sales negotiation pressure rather than value-based pricing. Pascal Yammine, CEO of Zilliant and former GM of Salesforce Revenue Cloud, joins Cory Cotten-Potter to reveal how you can transition from fear-driven negotiation to a data-backed B2B pricing model that secures margins. Learn how sales alignment affects pricing outcomes, how AI-driven optimization helps organizations make smarter decisions across markets, and why pricing optimization requires total alignment between sales, finance, and marketing to drive long-term revenue growth.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd Caponi, Founder of Sales Melon, to discuss how transparency, behavioral psychology, and historical sales practices can transform your approach to selling, negotiating, and building lasting customer relationships.

True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to deconstruct the myths of revenue alignment.

Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.

How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.

Most mid-market B2B companies leave between 20% and 50% of potential revenue on the table every year. Not because they’re lazy. Not because their teams lack talent. Not even because they face insurmountable market headwinds. They’re leaving money on the table because of a systemic, predictable cycle that starts innocently enough. Marketing doesn’t.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Jason Moss, a prominent business coach known for his impactful strategies and community-building efforts, to explore why personal branding and human connection are your biggest competitive advantages, how to balance structure with vulnerability in your sales process, and the key strategies to stand out in a world of AI-generated content.

B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, to share why emotional intelligence is a competitive advantage for financial planners and salespeople alike.

In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operations at 1Password, to discuss how AI is transforming revenue operations, why the GTM Engineer role is becoming crucial for modern businesses, and practical strategies for balancing automation with human expertise.

In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.

In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.

While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains an afterthought. However, according to Bill Wilson, Founder and CEO of Pace Pricing, this approach could be leaving significant value on the table. In this episode of The B2B Revenue Executive Experience, Bill joins host Cory Cotten-Potter to share why pricing should be treated as a core business function, not just a tactical afterthought, and learn practical strategies for implementing price changes that drive growth.

What Is a Disciplined Seller? A disciplined seller is a B2B sales professional who achieves consistent results through systematic execution of sales fundamentals rather than relying on charisma or luck. According to John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, disciplined sellers focus on preparation, mental resilience, and repeatable processes to build trust and drive performance.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.

In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation. What You’ll Learn: How to transition from technical expertise to effective selling without compromising authenticity Why listening and questioning skills matter more than traditional "pitch and present" approaches The four fundamental questions every sales conversation must address to drive meaningful outcomes How to quantify value in a way that resonates with prospects and builds credibility The “Stop Selling > Start Solving” framework for transforming uncomfortable sales conversations into value-driven discussions Why AI will enhance but not replace the human elements of consultative selling Julie Thomas is the President and CEO of ValueSelling Associates and leader of Growist, bringing decades of sales leadership experience to help revenue leaders achieve unprecedented results. A former Gartner executive turned sales methodology expert, Julie has established ValueSelling as an award-winning training provider serving mid-size and enterprise companies worldwide. She is the author of the bestselling book “The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life” and pioneer of the “Stop Selling, Start Solving” program designed specifically for entrepreneurs and small businesses.

Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees. What You’ll Learn: Why leading with empathy and culture is crucial when integrating acquired teams The "Welcome Home" framework for making newly acquired employees feel valued and heard How to structure intentional face-to-face meetings to build momentum and unite teams around common goals Why data-driven account planning combined with field-level relationships drives successful cross-selling How to maintain cultural values through significant organizational change With a unique background in computer science, engineering, and sales leadership, Alyse brings over 25 years of experience from influential roles at IBM and ServiceNow. Prior to joining Rocket Software, she served as Global VP of Cloud Expert Services at IBM and Senior Vice President of Global Sales at ServiceNow.

What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, Founder of The Million Dollar Machine, to dive into why so many entrepreneurs get stuck at the $1M mark and how to break through. Ernesto is a multi-faceted entrepreneur, author, and business consultant specializing in transforming businesses into momentum-driven machines. With over 15 years of experience, including leading the turnaround of a $100 million family-owned steakhouse chain, he has developed deep expertise in helping small businesses harness the power of technology for sustainable growth.

Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engagement beyond transactional networking. Moaaz shares best practices for hosting impactful events, measuring the ROI of relationship-building, and balancing short-term wins with long-term growth. His key insight? Only 1-3% of prospects are ready to buy at any time, but nurturing the remaining 97% can unlock major opportunities. Tune in to learn how to move beyond outdated lead-gen tactics and build a marketing strategy for sustainable success.

What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value. Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise in value creation, leadership, and strategic execution. As the creator of the MIND (Most Important Number and Drivers) Methodology, Lee has transformed numerous organizations by helping them align their actions with core objectives to enhance team performance and drive growth. His impressive track record includes founding eight companies, most notably growing Able Aerospace into a 500-person operation before executing a successful nine-figure exit to Textron. Beyond his operational success, Lee is a trusted advisor leading CEO mastermind groups and shares his insights through his book "Your Most Important Number" and various media outlets, including The Wall Street Journal, Forbes, CNBC, and Bloomberg.

In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems. With a career spanning several decades, Phillip has a rich background in engineering, product management, and sales, having held senior roles at companies such as Microsoft, PCC Wireless, Red Trident, Coterie, Exonome, and LingoAid. His expertise lies in pioneering innovative technologies, especially in the fields of wireless communication and AI.

In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections. With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on creating meaningful connections between brands and their customers. She also serves as a Fundraising Committee Member for Heart Haven OutReach (H2O) and Board Advisor at Workese and Athlete Foundry, Inc.

In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.

Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.

While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.

We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situations. Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success. The question arises: What are some of the most effective strategies for a positive work environment and personal growth? To help us with that, we have Lori Saitz, an Employee Well-Being Consultant and the Founder and CEO of Zen Rabbit. In addition to her consulting work, Lori is an award-winning author, speaker, and broadcaster. She also hosts the podcast "Fine is a 4-Letter Word," where she explores themes related to personal and professional growth. Her mission is to combat what she describes as the $650 billion distraction crisis affecting workplaces today.

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As the co-author of Ruthless Execution and Competing for Customer, Craig shares insights into leadership and building strong customer relationships.