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Explorez tous les épisodes du podcast The B2B Marketing and PR podcast

Plongez dans la liste complète des épisodes de The B2B Marketing and PR podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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1–50 of 98

TitreDateDurée
Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?20 Jun 202500:07:28
Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/
Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]17 Jun 202500:10:02
The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/
Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing03 Jun 202500:09:33
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/
Episode 94: A Decision Matrix for Getting Reviews and Approvals Done30 May 202500:08:06
Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/
Episode 93: Another survey of CMOs shows hope for marketing budgets27 May 202500:03:55
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/
Episode 92: PR advice for those open letters and those marked up responses20 May 202500:01:58
Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/
Episode 91: B2B marketers focused on long term tend to outperform the competition16 May 202500:05:20
Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/
Episode 90: CMO survey says marketing budgets are recovering13 May 202500:06:35
Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/
Episode 89: B2B marketers are dissatisfied with their own content09 May 202500:11:36
Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/
Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks06 May 202500:06:26
Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/
Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks02 May 202500:06:27
Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/
Episode 86: 10 statistics that drive home why business needs to refocus on trust28 Apr 202500:09:49
Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/
Episode 85: When you finally achieve thought leadership, don’t let it slip away25 Apr 202500:05:47
Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/
Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms22 Apr 202500:03:55
The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/
Episode 83: Why “Disruption” is a weak message for B2B Marketing18 Apr 202500:02:15
Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/
Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search15 Apr 202500:05:46
Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/
Episode 81: Want content to be shared? Use Creative Commons instead of a copyright11 Apr 202500:04:04
Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/
Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]08 Apr 202500:13:42
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/
Episode 79: The surprising reason marketing leaders and CMOs get fired01 Apr 202500:04:27
Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/
Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication28 Mar 202500:04:36
Full text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/
Episode 77: It's the setbacks make a good business story, not the successes25 Mar 202500:02:22
Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/
Episode 76: This report on sales messaging might turn B2B marketing upside down18 Mar 202500:09:01
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/
Episode 75: 3 Simple Tips for Getting Better Coverage of Your Surveys14 Mar 202500:05:56
Full text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/
Episode 74: Demand generation marketers increasingly seeks to build trust 11 Mar 202500:07:13
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/
Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketing07 Mar 202500:16:09
Full post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/
Episode 72: Is B2B marketing trying too hard?04 Mar 202500:06:27
Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/
Episode 71: Building a media list for PR is a strategic research process [contrarian view]25 Feb 202500:05:46
Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/
Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media21 Feb 202500:08:16
Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/
Episode 69: How can PR and communicators 'pitch' an LLM?18 Feb 202500:07:14
Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/
Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters11 Feb 202500:02:59
Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/
Episode 67: What Makes Marketing and PR so Hard07 Feb 202500:01:15
Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/
Episode 66: Are LLMs becoming the new front page for public relations?03 Feb 202500:04:15
Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/
Episode 65: The foundations of "storytelling" are universal across history and culture31 Jan 202500:05:46
Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/
Episode 64: Professional development ideas that PR and comms pros can start today28 Jan 202500:29:13
Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/
Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing24 Jan 202500:02:26
Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/
Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run21 Jan 202500:10:42
Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/
Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO14 Jan 202500:17:58
Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/
Episode 60: What staying "on message" really means10 Jan 202500:02:15
Full text: https://www.swordandthescript.com/2020/09/staying-on-message/
Episode 59: Your response to negative business reviews count as much as the review Itself20 Dec 202400:02:07
Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/
Episode 58: 38 marketing and comms predictions for 202517 Dec 202400:46:11
Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/
Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor 13 Dec 202400:05:12
Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/
Episode 56: PR Tech Sum 60: New products and problems across PR software land10 Dec 202400:17:45
Full text: https://www.swordandthescript.com/2024/12/pr-software-land/
Episode 54: Surveys predict B2B marketing budgets will get a boost in 202503 Dec 202400:05:30
Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/
Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed29 Nov 202400:04:54
Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/
Episode 52: Brand PLUS demand marketing beats brand VERSUS demand26 Nov 202400:07:23
Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing
Episode 53: A short, simple and specific case for more content, not less22 Nov 202400:02:53
Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/
Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]19 Nov 202400:03:50
Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower
Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play15 Nov 202400:08:41
Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/
Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]12 Nov 202400:08:35
Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/
Episode 47: Build marketing and PR programs rather than merely executing campaigns05 Nov 202400:07:21
Full text: https://www.swordandthescript.com/2024/10/marketing-programs/
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