The B2B Conversion Podcast - Kirsty Dawe

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Episode 18: How copywriting can make (or break) your conversion metrics

vendredi 6 septembre 2024 • Durée 52:06

This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.

Listen to learn:

Why speaking to customers is the most important part of every project
Why copy is on a democratization journey
Why AI will always make your copywriting average
The psychology behind great conversion copywriting

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Episode 17: Is digital experience optimization the new CRO?

vendredi 26 juillet 2024 • Durée 43:19

In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.

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Episode 16: Why website personalization is the must-have to go from ABM to ABX

Saison 1 · Épisode 16

mercredi 26 juin 2024 • Durée 37:57

Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.

In this episode you'll learn:

The need to shift from traditional ABM into a focussed ABX strategy.

Why we need to focus on the complete customer journey and experience to drive revenue for our organizations.

What is at stake for businesses that don’t invest in personalization

How to reach the utopian LTV CAC of 3:1

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Episode 15: The skills B2B marketers need to be successful in CRO

Saison 1 · Épisode 15

jeudi 23 mai 2024 • Durée 36:56

Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.

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Episode 14: Why you'll fail if you don't play the long game

Saison 1 · Épisode 14

mercredi 24 avril 2024 • Durée 48:25

Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.

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Episode 13: How to get technically prepared for CRO

Saison 1 · Épisode 13

mercredi 20 mars 2024 • Durée 34:57

Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.

Episode 12: Tools and techniques to get buy-in for your CRO strategy

Saison 1 · Épisode 12

lundi 26 février 2024 • Durée 32:16

Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team.

Episode 11: How to get tactical with your experimentation strategy

Saison 1 · Épisode 11

mercredi 24 janvier 2024 • Durée 40:48

Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.

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Episode 10: Why CRO is the missing piece to your PPC strategy

Saison 1 · Épisode 10

mercredi 6 décembre 2023 • Durée 48:49

Kirsty Dawe is joined by Louis Halton Davies the PPC and CRO expert joins us to talk about how CRO can elevate your PPC strategy, how you can use GA to close the gaps in your data, and why building trust between a brand and a buyer starts from their experience on your site.

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Episode 9: Getting personal on your website

Saison 1 · Épisode 9

mercredi 23 août 2023 • Durée 33:27

In this episode, Kirsty Dawe is joined by Mia Rodgers, from Acumatica, to discuss the power of using the right language across your website, how to drive a culture of experimentation, how to nail your value proposition, and she also shares some quick wins so you can get started on your own journey.

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The B2B Conversion Podcast – Détails, épisodes et analyse

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