The Authority Builder Podcast – Détails, épisodes et analyse

Scaling a consulting business is one of the hardest things you can do…

But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024…

Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency. 

In this episode, she’ll share insights from the book, break down the stages of growing a consulting business, and cover the importance of the right type of client.

AI can save your business millions of hours.
 
It can take over the mundane tasks you hate doing…
 
Freeing you to do exciting, creative work… 
 
And you might not realize that you’ve already been using it.
 
AI isn’t just for people with a computer science degree…
 
In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week.
 
Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.

Is financial freedom a trap?

My guest Ali Katz believes we need to reframe it as “financial liberation…”

And create an entirely new paradigm for legal, insurance, financial, and other professionals to find fulfillment in their careers. 

In this episode, she’ll share why the old business model is broken and how professionals can shift to a new model.

Ali will cover:

• The fallacy that success = happiness
• Why a scarcity mindset corrupts the client relationship
• How to “share the wealth”
• Why we think about retirement wrong
• And more…

In this episode, I sit down with my friend and long-time client John Curry...he’s experienced one heck of a “life ambush.”

He’s just hit a huge positive milestone...one many people in his situation might not have the strength to make happen.

We go deep on overcoming adversity, building a strong mindset, and making progress in the face of serious and very real challenges.

I learned a lot from John throughout this entire experience. Today, we unpack the lessons for you. This transcends business, and is extremely relevant to every entrepreneur.

I promise you’ll find at least one thought that will improve your resolve, determination, and mindset.

New tactics are just flying by, and you want to keep up…

You’re grabbing one tactic after another, but never making any headway.

In today’s episode, I’ll show you how to get off the “new tactic” train and use a simple, 3-part framework to determine where you should invest your business development time.

Ready?

Listen now…

It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible.

My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and effective in their sales strategies. In our conversation, Charlie walks listeners through several processes he uses with clients, including:

• How to increase your sales by working “left of hello”
• Why getting some of the professionals in your office to sell is like pushing water uphill (and how to help them get better results)
• Plus...Charlie's EMBRACE method for business development 

Listen now!

How can you get more out of your service business without investing more time?

It can be difficult to do, but I’m going to show you 3 simple ways you can install leverage into your service business to free up more of your time.

Whether you are looking to use these leverage techniques to create time to invest back into your business, or you are looking to enjoy more time away from work, the steps in this episode will get you there, including:

• Top tips for packaging your ideas to passively produce sales 
• How to deliver your services so more people can take advantage of them 
• How to productize your service 
• And more...

Listen now.

Everyone likes to talk about revenue, but profit is all that really matters.

Profit is what decides your lifestyle.

Profit is what dictates your family’s financial future...

And, profit is what keeps your business growing.

Do you want to start keeping more?

In this episode we’re going to think about profit differently. I’m going to detail for you 3 ways you can begin to create more of it (without having to invest more of your time in work). 

• How to think about adding leverage to have a greater impact (and make more) in the same number of hours 
• The fastest way to put money in your pocket that has nothing to do with marketing or sales 
• Why you can charge more (without losing clients) and how to do it

Try one of these profit boosters this week and let me know how it goes. And don’t miss out on our October Author Accelerator program.

What if I told you that most of the marketing tactics you’re doing are a waste of time?

What if you could stop doing 80% of what you’re doing now, AND get even better results?

Interested?

In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we’ll cover...

• Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients)
• The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneurs
• How to think about client acquisition like an accountant
• And more...

Listen now!

Any business can grow and scale in good times.

Can your business thrive and survive through tough times?

John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.

John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including:

• The 7 steps of the customer journey 
• How to set up a Customer Success Track for your ideal clients 
• Creating a “member mindset” in your customers that will boost business and referrals 
• And more

Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!