The Association Marketing Show – Détails, épisodes et analyse

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Podcast The Association Marketing Show

The Association Marketing Show

Feathr

Business & Entrepreneuriat
Business & Entrepreneuriat
Business & Entrepreneuriat

Fréquence : 1 épisode/16j. Total Éps: 13

Hosting podcast Simplecast
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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Score global : 58%

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Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television

Épisode 12

jeudi 29 avril 2021 • Durée 32:36

Optimizing Your Customer Journey – Zach Wilson, Gulo

Épisode 11

jeudi 29 avril 2021 • Durée 48:01

Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition

Épisode 2

lundi 26 octobre 2020 • Durée 33:12

American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annual meeting, and advocacy and science policy. In 2028, ASN will celebrate 100 years as a leading advocate for the advancement of nutrition. Learn more about ASN at nutrition.org. 

Amy Gavin, CAE lives and breathes the association world. From her start as a graphic design and printing sales consultant to her roles in publishing, Amy has devoted nearly 15 years to the industry. Her breadth of experience includes American Geophysical Union, American Diabetes Association, to her current role as the Director of Digital Strategy at American Society for Nutrition (ASN) where she oversees digital marketing, communications and technology. Amy uses her diverse experience along with her penchant for creativity and trying new things to help advance the mission of ASN.

Contact info to share: 

Email: agavin@nutrition.org

LinkedIn: https://www.linkedin.com/in/amysgavin/

Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE

Épisode 1

lundi 19 octobre 2020 • Durée 33:23

Referenced in this episode:

Essential Considerations for Safely Reopening Exhibitions & Events

Nicole Bowman, MBA contact info

Learn more about Feathr here

To request info on how to be a guest on our podcast email our producer at Chuck.Ellis@feathr.co

Welcome To The Association Marketing Show

mercredi 14 octobre 2020 • Durée 00:36

Welcome to The Association Marketing Show.

How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions

Épisode 10

mardi 30 mars 2021 • Durée 49:06

Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.

Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association

Épisode 9

mardi 2 mars 2021 • Durée 41:36

Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.

Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives

Épisode 8

mardi 2 mars 2021 • Durée 38:49

Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.

Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

Épisode 7

jeudi 18 février 2021 • Durée 40:34

In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.

How to Successfully Market Your Virtual Events - John Loftis, Association of Certified Fraud Examiners

Épisode 6

jeudi 4 février 2021 • Durée 37:49

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