Explorez tous les épisodes du podcast The Aspiring CMO
| Titre | Date | Durée | |
|---|---|---|---|
| Why This CMO Walked Away After a $12M Success | 31 Jul 2025 | 00:31:25 | |
In this episode of The Aspiring CMO, Lev shares how he went from engineering student to affiliate marketer to raising $12 million in crypto… only to walk away and start all over again. After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or gatekeepers of traditional publishing. We talk about his earliest days experimenting with digital marketing, the realities of scaling fast under pressure, and the difference between chasing growth and building with intention. Lev also opens up about the evolving role of a CMO, how to build trust in traditional industries, and why he believes human storytelling still matters, especially in an age of AI. A must-listen for anyone navigating the chaos of building something real. Let’s get into it. Episode Topics: 00:00 – 00:40: Introduction 🔗 CONNECT WITH LEV ASK Anything on The Aspiring CMO show and get your questions answered right on the show! Subscribe to The Aspiring CMO | |||
| The SEO Hustle That Saved Him From Losing Everything | 10 Jun 2025 | 00:08:59 | |
In this episode, Mahmoud shares how he went from nearly homeless in Italy to building a six-figure agency through digital marketing. With no money and only six months to figure things out, he turned to SEO, built niche websites, and slowly generated enough income to survive. One of those websites eventually sold for $20,000, which became a turning point that gave him the confidence to scale further. He reinvested, kept building, and eventually launched Content Wish, an agency that started not from a big plan, but from client demand. He opens up about the struggles of hiring and managing people, the power of spotting value where others don’t, and how automation helped him scale without burning out. Mahmoud also shares why your energy matters more than the perfect strategy, and how a little coaching could’ve saved him years of trial and error. If you’re figuring out how to grow something real, whether you’re starting out or already in the game, Mahmoud’s story is one of those conversations that sticks with you. Let’s get into it! Episode Topics: 00:00 – 00:50: Introduction 🔗 CONNECT WITH 👥 https://www.linkedin.com/in/mahmoud-fathy-elsaid/ 💻 https://www.facebook.com/mahmoud.fathy.elsaid ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! | |||
| HIGH-CONVERTING Copywriting Secrets You Need to Know! | 05 Oct 2024 | 00:33:09 | |
Hey everyone! Welcome back to another episode of The Aspiring CMO. Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights. Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies. We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns. If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now. ✨ Episode Topics: 00:00: The Creative Journey of Link Building 🔗 CONNECT WITH BIBI: 👥 LinkedIn: https://www.linkedin.com/in/bibiraven/ 💻 Website: https://bibibuzz.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| $1M Marketing Advice From UK's Top Paid Digital Landlord: James Dooley | 06 Sep 2024 | 00:37:41 | |
Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us. James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat. James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk. His methods are straightforward and effective—things you can start putting into practice right after this episode. And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career. So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around. This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in! ✨ Episode Topics: 00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent 🔗 CONNECT WITH JAMES DOOLEY: ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: | |||
| The Impact of Consumer Psychology in Marketing - Sarah Chaya Presch | 29 Aug 2024 | 00:31:04 | |
In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all. We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO. So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away! ✨ Episode Topics: 00:00: The Role of Consumer Psychology in Marketing 🔗 CONNECT WITH SARAH: 👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! Subscribe to The Aspiring CMO | |||
| The Illusion of getting things done - Kieran Browning | 22 Aug 2024 | 00:41:54 | |
In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks. If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you. Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back. He’ll also walk us through three stages of operation that, honestly, most of us haven’t figured out yet. And if you’re relying on tools like ClickUp, or Airtable to boost your team’s efficiency, Kieran’s take might surprise you—he says they might just be giving us the illusion of getting things done. So if you’re looking to streamline your operations and really understand what’s holding your marketing team back, stick around. This episode could be just what you need to hear. ✨ Episode Topics: 00:00: Introduction and Background 03:07: The Challenges of Chaos in Business 08:52: The Role of Tools in Operational Management 10:50: Effective Task Management and Communication 17:51: Productizing Services for Efficiency and Scalability 24:57: Incremental Approach to Targeting Specific Industries 28:13: Identifying and Addressing Incompetence in the Workplace 36:04: Advice for Younger Self and Conclusion 🔗 CONNECT WITH KIERAN BROWNING: 👥 LinkedIn: https://www.linkedin.com/in/kieranbrowning/ 💻 Instagram: https://www.instagram.com/kieranbrowning1/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Your Personal Brand is Your Sales Superpower - Steven Khanna | 15 Aug 2024 | 00:26:51 | |
“Try not to fake anything. Just be yourself”. In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales. We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry. If you're looking for inspiration and practical tips for navigating the world of sales and personal branding, this episode is for you! We talk about:
And MORE things inside our talk. One of my favorite takeaways from this episode is Stephen's advice for aspiring sales managers: be likable, know your numbers, be proactive, and never stop testing. It's a simple yet powerful formula for success. So now let’s grab a cup of tea and listen to our story. Timeline: 00:00: Introduction and Background 03:10: Building Genuine Relationships and Being Yourself 06:58: The Importance of Clear Communication 10:29: Sales Strategies and Managing Expectations 14:36: Continuous Testing and Learning from Mistakes 19:29: Taking Risks and Pursuing Passions 23:25: Handling Adversity and Standing Out 26:05: Advice for Younger Self 🔗 CONNECT WITH STEVEN KHANNA: 👥 Facebook: https://www.facebook.com/steven.khanna22 💻 Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Community is everything… but how do you build one? Chris M Walker | 08 Jun 2024 | 00:44:46 | |
In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs. He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur. Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️ Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value"). So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life. Let’s hit the play, take what you learn and put it into action! ✨ Episode Topics: 00:00: Introduction 00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners 01:15: The Importance of Personal Branding and Resilience as an Entrepreneur 09:09: Attracting Quality Freelancers and Businesses to a Platform 21:39: Building a Community and Personal Brand in Marketing 23:04: The Importance of a Long-Term Approach 24:23: Providing Genuine Value to Customers 28:00: Challenges in Attracting Business Owners 29:44: Marketing an Intangible Product 30:37: The Impact of Conference Speaking and Personal Branding 37:39: Dislike for Certain Marketing Terms 39:19: Treating People as Individuals in Marketing 🔗 CONNECT WITH CHRIS M WALKER: 👥 Facebook: https://www.facebook.com/cmwlegiit 💻 Website: https://legiit.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan | 29 May 2024 | 00:31:30 | |
In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges. Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!). So, tune in this episode for actionable advice to help your digital marketing agency thrive! Special offer for The Aspiring CMOs: use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!! Website: https://growthwinner.com/ How awesome is this? Grab them now and lets go! ✨ Episode Topics: 00:00: Introduction 🔗 CONNECT WITH UMAR FAIZAN 👥 Linkedin: https://www.linkedin.com/in/umarfaizan/ 💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee | 17 May 2024 | 00:26:41 | |
Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind. We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations. Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level! ✨ Episode Topics: 01:13: Passion and Outsmarting the Competition 🔗 CONNECT WITH NIELS ZEE: 👥 Linkedin: https://www.linkedin.com/in/niels-zee/ 💻 Website: https://nielszee.com/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Get High DR links with HARO and ChatGPT - Chris Panteli | 05 May 2024 | 00:32:46 | |
In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro. Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success. More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks. This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence. So stay tuned and listen to our story now. ✨ Episode Topics: 03:05: Importance of Link Building and Haro 07:31: Crafting the Perfect Pitch for Journalists 11:09: Should you rush your pitch? 12:53: Steal Chris Pitch Process using AI 15:09: What’s best? GPT vs Gemini 16:46: Whats a perfect pitch for journalists? 21:16: Reactive vs Proactive Linkbuilding 24:21: What’s the ROI on HARO link building strategy? 26:32: The Google Core Update and the Importance of Good Content and Links 28:59: Overcoming hardship of an entrepreneur 🔗 CONNECT WITH CHRIS PANTELI: 👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk 💻 Website: https://marketmoverspod.com/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook https://www.facebook.com/theaspiringcmo | |||
| Sales Secrets from former Director of Sales with 20+ years Experience - Glen Ingram | 25 Mar 2024 | 00:26:56 | |
Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪 This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL. Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes. This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️ ✨ Episode Topics: 01:14 - 05:30: Starting in sales and overcoming fear 05:31 - 07:50: Sales and Marketing: Differences and Similarities 07:51 - 09:44: The Role of Numbers and ROI in Sales 09:45 - 18:30: Sales Techniques: Having Conversations and Listening 18:30 - 24:00: Traits of Great Salesperson 24:00 - 26:55: Advice for Aspiring CMOs ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Connect with Glen Ingram Linkedin: https://www.linkedin.com/in/gleningramseoexpert/ Website: https://www.websearchpros.com/ Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| From Building Websites in the 90s to Modern SEO Growth | 15 May 2025 | 00:25:18 | |
Hey everyone, welcome back to The ACMO! This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML. He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building a consulting business, Praveen opens up about the lessons that only come with time and experience. He also talks about learning to price his work with confidence and how that shift changed everything. This conversation is honest, grounded, and full of the kind of insights you only get from someone who’s seen the digital space from the very beginning. Let’s dive into the episode. Episode Topics: 00:00 - 01:05: Introduction 🔗 CONNECT WITH 👥 https://www.linkedin.com/in/spk100/ 💻 https://www.wildcreekstudio.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Kyle Roof: SEO is Math. Don’t Stop Testing and Rank #1! | 20 Mar 2024 | 00:33:33 | |
Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/ Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum? Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing. In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)! You’ll learn about running agencies, building different businesses, and embracing a better mindset for life! I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;) ✨ Episode Topics ✨ 00:00 Introduction and Background You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg ASK Anything on the Aspiring CMO and get your questions asnwered right on the show! Connect with Kyle Roof: Subscribe to The Aspiring CMO: #searchengineoptimization #theaspiringcmo #seotips | |||
| The TRUTH behind VIDEO Marketing Businesses - Milan Smets Playstack | 07 Mar 2024 | 00:30:35 | |
Every brand needs video content nowadays. Not going it lie, video editing and the demand for video editors boomed since TikTok and the rise of short form content! Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production. That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies built their online brands through VIDEOOO! Milan started out of the video editor and today he’s hiring, training, and managing multiple video editors to create high converting YouTube videos. In this episode, you will learn how to find great talents for your video production, and how to get started with content, marketing as a brand or other individual 😉 🔗 CONNECT WITH MILAN: Linkedin: https://www.linkedin.com/in/milan-smets/ Website: https://www.playstack.co/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook https://www.facebook.com/theaspiringcmo | |||
| How to make a full-time income with affiliate marketing and SEO? Moon Hussain | 19 Feb 2024 | 00:29:41 | |
In today’s episode, we will dive in Moon’s story a successful SEO turned entrepreneur and find out how she got started in affiliate marketing and her career journey in digital marketing. Moon will also share her take on recent Google updates and how community building and social media will help your brand stand out and stay unique! If you are thinking of switching careers, get started in an online side hustle, this episode is for you! Lets get into the episode! Start your affiliate marketing career with this gift from Moon https://affiliatephoenix.com/freebie/ 🔗 CONNECT WITH Moon 👥 https://www.facebook.com/groups/affiliatephoenix/ 💻 https://affiliatephoenix.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| What’s digital PR and why is this the future? Fery Kaszoni | 08 Feb 2024 | 00:42:03 | |
Do you know how much it cost for companies to be featured on magazine like Forbes or BBC? I invited Fery Kaszoni the brain behind Search Intelligence, a Digital PR company that just crossed 1million dollar revenue last December. If you have not heard about him, well him and his team are putting together creative case studies like… which video game character would make the most amount of money in real life? or would Elon Musk or Mark Zuckerberg win a boxing fight? BTW, it would be Mark Zuckerberg 🤠 So in today’s episode we’ll dive in Fery’s Digital PR process and his main advice for entreprenerus, and aspiring CMOs! So lets get into the episode! 🔗 CONNECT WITH FERY KASZONI Linkedin: https://uk.linkedin.com/in/ferenczkaszoni Website: https://search-intelligence.co.uk/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How to grow a personal brand from zero? Mindset, Skills, Funnels - Julian Goldie | 25 Jan 2024 | 00:35:54 | |
Meet Julian and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In this episode, Julian Goldie joined the show!! Julian grew his YouTube channel to 60K+ subscribers while breaking every conventional rule that YouTubers tell us to do! 😲 Julian will walk us through his method of staying focused and finding the one thing that brings in direct ROI! Check out Julian’s YouTube channels https://www.youtube.com/@JulianGoldieSEO https://www.youtube.com/@JulianGoldieAgency ✨ Episode Topics: Stop drinking and start working 3 Skills that bring you Success (even if you work full-time in a dead-end job) From your first $400 to 7-figures! How to set up your first funnel? Views vs revenue 🤑 Finding your “one thing” Is Public Speaking For Everyone? 🔗 CONNECT WITH Julian ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How to manage your marketing team? Taylor Kimball CMO of Get Me Links | 18 Jan 2024 | 00:37:53 | |
Meet successful entrepreneurs, SEOs at the SEO Mastery Summit for a 5-day conference and party! Grab your tickets: https://seomasterysummit.com/ In today’s episode, I’m going to sit down and talk to Taylor Kimball, the Director of Marketing at GetMeLinks SEO Agency. Taylor switched his career from a private chef to become a digital marketer three years ago, and today, he is managing multiple marketing teams and building two different websites in languages that he does not speak! So, I’m going to pick his brain how he manages to do so many projects at once and how he’s taken charge as a marketing director in a short period of time. His journey is truly inspiring so if you want to get into marketing this episode is 100% for you. Now lets get into the episode! ✨ Episode Topics: SEO in foreign languages Taylor’s marketing journey in the past three years Marketing is All about People How to get started in marketing to achieve remarkable results Why is Chiang Mai the best place to grow Team Communication is critical to get it right “My downtime is doing marketing, so what’s the problem?” Why Digital Marketing is a great career path 🔗 CONNECT WITH Taylor 💻 https://www.linkedin.com/in/taylor-kimball/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How to run successful PPC campaigns? Tim Sutton, CEO of Launchpresso | 11 Jan 2024 | 00:32:32 | |
Meet Tim and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In today’s episode, you will get to learn how to get started and SUCCEED in PPC! I invited Tim Sutton, Founder of Launcpresso, which is a PPC agency that helps Shopify stores scale! 😃 Tim is also living the ideal digital nomad life while running multiple client campaigns and his coffee brand! Learn PPC and Google Analytics for FREE: https://youtube.com/@launchpresso?si=9XvQNN9tTpv3kuuc ✨ Episode Topics:
🔗 CONNECT WITH TIM SUTTON: ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| From an English Teacher to a 7-figure Link Building Agency Owner: Chris Tzitzis | 04 Jan 2024 | 00:27:41 | |
Meet Chris and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In this episode I got to talk to Chris Tzitzis, the Co-Founder of SirLinksALot a 7-figure link building agency. Chris and his business partner, Nick have been active on Facebook and YouTube to share SEO advice for site owners and built a community of 5000 members! Chris turned his life around with SEO, so in this episode we will 100% focus on career change, mindset, and entrepreneurshi to go from $0 to $1M per year! ✨ Episode Topics ✨ How to get out of teaching English to SEO? Competitors are not your enemy Backlinks are KING Untapped Potential in a 7-figure agency Do things “Okay” but do great customer service Podcast and Branding Get on Video Agency Structure Branding for SEOs EEAT It’s never too late. Learn a skill! 📔 Resources mentioned Hire your first assistant at https://aristosourcing.com/ 🔗 CONNECT WITH Chris 👥 https://www.youtube.com/@SirLinksalotSEO ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How To Write High-Quality Content at Scale with CHATGPT? Kevin Meng | 28 Dec 2023 | 00:29:46 | |
Meet Kevin Meng in-person at the SEO Mastery Summit! Grab tickets today: When Kevin Meng decided that college wasn’t for him, he threw caution to the wind and set out on an adventure in Europe to teach English... After a few years of teaching he found his way to get into online work and entrepreneurship as a writer. This year Kevin has traveled to multiple countries as a conference speaker to to teach others how to write better sales copy and webcopy! Do you want to be a successful copywriter? Take the Webcopy Masterclass today: https://webcopymasterclass.com/ ✨ Episode Topics:
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 CONNECT WITH KEVIN MENG: Facebook: https://www.facebook.com/KevinMengSEOCopy 🔗 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| She 40x a content agency in 13 month with 0 experience: Gordana’s Secret from Workello | 21 Dec 2023 | 00:25:49 | |
In today’s episode, I am going to talk to Gordana, the Co-Founder of Workello. Her company has been growing client websites from 0 to 1 million organic traffic per month without any backlinks! In this episode, I will dive into how she managed to scale her agency from a two-member start-up to a 45-member content agency and still have the time to co-found a new company that helps big firms like Copy.ai and Workweek. So keep listening because Gordana will tell you how to go from a simple editing job to growing a full company in just a year without any leadership experience. Let's not wait any further, and let's get into the episode. 🔗 CONNECT WITH GORDANA 👥 LinkedIn: https://www.linkedin.com/in/gordanasretenovic923/ 💻 Facebook: https://www.facebook.com/gordana.sretenovic ASK Anything on the Aspiring CMO and get your questions asnwered right on the show! | |||
| Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead | 11 Apr 2025 | 00:21:11 | |
Hello everyone, welcome back! In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert. A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth. She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them. From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry. Let’s get into it! Episode Topics: 00:00 – 02:19 — Intro 02:20 – 03:07 — What Katarina does as a senior growth hacker 03:08 – 04:15 — The first problem she solved using automation 04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT 05:40 – 07:10 — Why product optimization is often ignored 07:11 – 08:55 — How AI saves time, but still needs creativity 08:56 – 10:29 — Will automation replace marketers? 10:30 – 11:25 — Why automation still needs a human eye for quality 11:26 – 13:35 — The one thing that makes AI content work: taste 13:36 – 15:19 — Make vs. Zapier 15:20 – 16:06 — A look inside her day-to-day workflow 16:07 – 17:17 — Collaborating with different teams and clients 17:18 – 18:39 — The key skills marketers need in the age of AI 18:40 – 19:42 — How her psychology background shaped her marketing approach 19:43 – 20:30 — Advice to her younger self 20:31 – 21:10 — Where to find Katarina and connect with her work 🔗 CONNECT WITH 👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/ 💻 Website: katarinadahlin.com 💻 Blog: https://www.slowflowergarden.fi/ 🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025 ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| How to be efficient, run marketing projects, and build your own brand? Ani Hoang NextStand.io Talk | 14 Dec 2023 | 00:37:24 | |
I was featured on NextStand.io’s live podcast! I had an amazing time chatting with Nicole Copestake, talking about building a brand, time management, remote marketing work, and our traveling lifestyle!!!
Tune in and find out more about:
🔗 Order Next Stand! The Best Laptop Stand: 💻 Website:https://ordernexstand.com/ | |||
| $1M+ Course Launch with the Godfather of Topical Authority: Koray Tugberk Gubur | 07 Dec 2023 | 00:51:30 | |
Meet Koray in-person and learn SEO from the BEST ones in the industry on our 5-day conference and networking event: Get tickets to the SEO Mastery Summit in April 7-11, 2024 ✨ Episode Topics:
In today’s epsiode, I am going to sit down and talk to Koray Tugberk! If you have not heard of his name before, well, let’s just say that we have got a pretty big deal with us today. Koray has worked immensely on the concept of Topical Authority using data science, machine learning, and entity-based contextual search and more. He worked with over 200 clients and traveled to multiple countries as a conference speaker, including the SEO Mastery Summit. I’m not gonna stop here, Koray also built the perfect community that any creator and business wants. Koray’s community welcomes over 10,000 members on facebook, more than 1000 students in this course. So, in this epsiode we will dive in how he got to his level of success, his life as an SEO and entrepreneur and most importantly his lessons for aspiring cmos and online entrepreneurs. So lets go! 🔗 CONNECT WITH Koray 👥 LinkedIn: https://www.linkedin.com/in/koray-tugberk-gubur/ 💻 Website: https://www.holisticseo.digital/ 👥 Instagram: https://www.instagram.com/koraytugberkgubur/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| How to End Your 9-5 and Become a Full-Time Travel Blogger with SEO and Social? Isabel L | 23 Nov 2023 | 00:30:51 | |
In today’s episode, I invited Isabel from Belaroundthe world. Bel has been a full-time travel blogger and digital nomad for the past 9 years. She built a large following on Instagram with over 16k followers and 80,000 organic traffic per month on her website. She’s going to share her journey on how she’s become a travel blogger and how to break free from traditional life and find the lifestyle that makes you happy and successful.
💻 https://belaroundtheworld.com/ 👥 https://www.instagram.com/belaroundtheworld_/ sub: https://youtube.com/c/belaroundtheworld Subscribe to The Aspiring CMO | |||
| How to become a Chief Marketing Officer? B2B & B2C Marketing: Matthew Tran | 09 Nov 2023 | 00:41:19 | |
In today’s episode I invited Matt Tran, former Chief Marketing Officer of AMZ Pathfinder to help us become better marketers. Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it. ✨ Episode Topics: 01:13 From Film to Marketing 05:34 What did Matt do as Chief Marketing Officer? 09:30: B2B and B2C Marketing 15:11: Leadership in Marketing 18:30 Marketing usually FAILS. Why? 21:20 Marketing is a muscle!? 34:17 Projection Explained 40:00 BEST Advice for Aspiring CMOs 📚 Pages Mentioned: Kill Soma: https://www.youtube.com/@KillSomaSaigon 🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| Social Media Testing, SEO, and Parenthood with Stephanie Solheim | 02 Nov 2023 | 00:37:16 | |
In today’s episode, I invited Stephanie Solheim, founder of Grow with Meerkat, a digital marketing agency that helps local businesses get more clients and leads through search engine optimization, conversion rate optimization, and web design. Stephanie is also the founder of the largest female SEO group, called Sisters in SEO, which welcomes over 12 thousand female digital marketers. Today, we will dive into how she keeps multiple businesses running while also balancing her life as a mother. ✨ Episode Topics: 00:00 - Introduction 00:41 - Stephanie’s companies and groups 05:35 - How to test different channels? 09:21 - How to optimize social media channels? 14:10 - Ton of content isn’t going to win 19:50 - Humanize Algorithms 25:35 - SEO Community is FUN 28:30 - Balancing Parenthood and Business 32:36 - Stephanie’s crazy story 🔗 CONNECT WITH Stephanie 👥 Sisters in SEO Group https://www.facebook.com/groups/sistersinseo 💻 https://growwithmeerkat.com/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| What is Growth Marketing & How did Rish Made $1M+ on Shopify? Rishabh Dev | 26 Oct 2023 | 00:34:11 | |
Rish has been building online businesses since 2009. Since then, he has built an e-commerce store to $1M in revenue! Rish will also share the main difference between digital marketing vs growth hacking vs growth marketing… I know those terms can sound very interchangeable, but believe me…they are not! He is also the managing director of Mapplinks, which helped over 50 clients, including companies such as Nestle and Phillips.
How did Rish start his online business? The 5 Types of Online Businesses Growth Marketing vs Digital Marketing What’s Growth Hacking Rish’s advice for content marketing in the AI world Focus on things that NEVER change Balance business and family time
👥 https://www.linkedin.com/in/rishabhdev/ 💻 https://www.youtube.com/@realrish Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| Content Marketing & Growth STRATEGY Explained: Natalia Kalinska (93k+ YouTube Subs + Social Media Educator) | 19 Oct 2023 | 00:38:39 | |
I invited Natalia Kalinska, YouTuber (93K subscribers) and Content Marketer, to talk about growth strategies, content marketing mistakes, and her journey from being a photographer to a YouTuber and Vertified CANVA Expert! Her journey is immensely inspiring to any marketer and content creator out there! Small businesses should also tune in because Natalia will share some of the most commonly asked content marketing and social media marketing questions too!
✨ Episode Chapters: 00:46 Why limiting beliefs held Natalia back from YouTube 03:50 Natalia’s Social Media Agency / Start-up 05:46 How does it feel to go from Zero to close to 100k subscribers 07:35 Natalia as a certified CANVA ambassador 11:06 FAQs from Small businesses 15:15 Content Marketing Mistakes, Tips, and Strategy! 20:00 What to do if you have zero audience? 22:45 Growth Hacking < Growth Strategy Resources Mentioned
👥 https://www.instagram.com/nataliakalinska/ 💻 sleek.bio/nataliakalinska
Facebook https://www.facebook.com/theaspiringcmo | |||
| 3 Keys to Create Highly Engaged Online Communities - AJ Amyx Brand Manager Social Glow App | 12 Oct 2023 | 00:28:46 | |
Did you know Facebook can easily delete your community group and never tell you about it? In today’s episode, you will learn the most important components to create a highly engaged community for your brand and company. Plus, you will get to learn about AJ’s exciting journey from going from a rock band to a business consultant and brand manager of a marketing SaaS tool!
Day to Day of a Brand Manager How hard is it to build a brand? Transitioning from sales to brand manager Ani Diving into AJ’s business coaching life How to build a community? 3 pillars Facebook is NOT a good community builder Content marketing is HARD BUT worth it ✨
Facebook https://www.facebook.com/theaspiringcmo | |||
| Future of Niche Websites and SEO w/ Russell Lobo (6-figure Niche Site Builder) | 05 Oct 2023 | 00:35:52 | |
Russ Lobo started his niche websites in 2016 and made $10,000/month with SEO. Since then, he has sold multiple online businesses for 6-figures, and he’s ready to take you on a tactical journey if you want to achieve similar results like him. Since ChatGPT came in, niche website builders had to pivot and take a sharp turn to branding, diversifying traffic, and making their businesses more unique in the eyes of search engines. Not sure how to take your sites to the next level? tune in to episode 26. Topics Discussed: How Russel made $100k with niche websites How to build links to your website Do you need to pay for links? What signals do search engines “look” at your site? Monetization Tips from Russel: Don’t be shy of selling!
👥 https://www.facebook.com/groups/nichesiteswithrusslobo/ 💻 Work with Russ https://whlinks.com/?mibextid=Zxz2cZ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| Hiring Marketing Professionals & Running 7-figure Businesses: Karla Singson | 28 Sep 2023 | 00:36:38 | |
In this episode, I joined Karla Singson, a 7-figure business owner, former marketing college instructor and CEO, to find out how she hires the right people and starts her own businesses. Karla is absolutely hilarious on Facebook, and she’s also the host of the “None of Your Business” Podcast, where she talks with other entrepreneurs about everything…. but business. ✨ Today's topics: How did Karla start her businesses that turned 7-figures The most difficult part of your business is to get from zero to steady growth Who’s the ‘perfect’ marketing assistant? Karla’s experience teaching marketing in business school Number 1 advice for Aspiring CMOs
👥 Facebook: https://www.facebook.com/karla.singson 💻 https://proximityoutsourcing.com/vault (Karla’s gift!) 🎧 None of Your Business Instagram: https://www.instagram.com/karlastefan/
Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured | |||
| CEO in your 20s and how to manage your mental health | 03 Apr 2025 | 00:37:22 | |
What’s it really like to build a successful agency while handling the pressure of leadership and mental health? Tom Jauncey, co-owner of Nautilus Marketing, didn’t follow the traditional path. He started freelancing at 16, turned a side hustle into a thriving agency, and learned firsthand that success isn’t just about strategy, it’s about people, culture, and well-being. In this episode, Tom gets real about the highs and lows of running a business. He opens up about the mental toll of leadership, why therapy became a game-changer, and how he’s built a company that actually supports its employees. From hiring the right team to navigating the fast-changing world of marketing, he breaks down what worked, what hasn’t, and what he wishes he knew earlier. If you’re an entrepreneur, marketer, or just trying to grow without burning out, this one’s for you. Episode Topics: 00:00 - 01:41 Introduction 01:42 - 03:15: How Tom got started in business at 16 03:15 - 07:50: Challenges of starting a business from scratch 07:50 - 12:40: Turning passion into a profitable business 12:40 - 17:25: Creating a company culture that feels like family 17:25 - 21:55: Why mental health matters in entrepreneurship 21:55 - 26:30: Bouncing back from setbacks and failures 26:30 - 30:45: The hardest and most rewarding parts of running an agency 30:45 - 34:10: The different ways to build a career without a degree 34:10 Advice for aspiring entrepreneurs 🔗 CONNECT WITH Tom 💻 https://nautilusmarketing.co.uk/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| YouTube EXPLAINED: Growth, Mistakes, Insights W/ Mike Dee (1M+ YouTube Subs, CEO of Playstack) | 21 Sep 2023 | 00:39:24 | |
Are you starting a YouTube channel? I asked Mike Dee, YouTuber and Founder of Playstack (video production company) to explain how this YouTube ACTUALLY works. Mike Dee has 1M+ subscribers on his channel and helps other companies to 10x their views on YouTube as well. After his job at a supermarket, Mike booked a 1-way ticket to Bangkok and changed his life forever. Today Mike is traveling to conferences to help companies level up their YouTube channel to sell more products, educate their audience, and more!!
2:26 - From Stacking Shelves to YouTuber 7:52 - 3 things you NEED TO GET RIGHT on YouTube? 9:30 - Does SEO matter on YouTube? 12:00 - Marketers shouldn’t be running YouTube… 13:50 - How does Mike run his YT channel? 14:10 - Meet the “JUICE Department” 15:00 - How to get ideas for YouTube channel? 17:50 - YouTube is RUTHLESS 19:00 - Mike’s favorite morning routine tip 21:46 - Does Short-form content really work? 28:00 - Should you run ads to your new YouTube channel? 32:00 - Brand Deals Explained 33:40 - CPM varies per niche 37:10 - Advice to 20somethings
👥 https://www.youtube.com/@MikeDeeOfficial 💻 https://www.linkedin.com/in/mikedeeofficial/
Facebook https://www.facebook.com/theaspiringcmo | |||
| How to fix your Marketing Resume? Q&A Time w/ Ani Hoang | 18 Sep 2023 | 00:11:38 | |
Thanks for submitting your questions and resumes on the show! If you have any marketing questions, ask me here: Every Monday, I'll answer your questions and give a shout-out to fellow Aspiring CMOs (Chief Marketing Officers~) Follow The Aspiring CMO: | |||
| How To END Procrastination and Sell 500k+ Copies of Your Book: Petr Ludwig | 14 Sep 2023 | 00:30:48 | |
Petr Ludwig wrote the best-selling book, “The End of Procrastination,” which has been translated into 20+ languages and sold 500k+ copies worldwide. He joined the show to share his journey as an author and entrepreneur! You don’t want to miss this out because we dive into why we procrastinate and how to become more effective and fulfilled!
✨ Episode Chapters: 1:20 - BTS of “The End of Procrastination” Book 3:30 - The “Perfect” Morning Routine of a Highly Productive Person 9:40 - How did Petr advertise his book (now sold 500k+) 11:00 - Is it bad to promote our content on social media and feed people the phone addiction? 13:57 - Petr’s Coaching and Business Life 15:39 - How did Pert start his business? 17:00 - Failing is better than never trying 21:56 - What is the State of Flow 25:15 - Most people don’t do what they’re good at. 28:40 - A/B test as many interests as possible
🔗 CONNECT WITH PETR 👥 LinkedIn: https://www.linkedin.com/in/petrludwig/ 💻 https://www.petrludwig.com/ 🎧 https://procrastination.com/book
Facebook https://www.facebook.com/theaspiringcmo | |||
| How to become a Creative Director? Ankita Ghosh Creative Director & Comedian | 07 Sep 2023 | 00:26:29 | |
“I love making people laugh.” - Ankita Ghosh, Creative Director and Comedian. Ankita has been in creative marketing for 22 years and worked with brands like Coca-Cola and Durex. In this episode, we talk about creative advertising and her journey from her Bachelor of Science into the creative world! She’s shared some awesome ad campaigns that she’s run and an honest insight into the agency world… enjoy! ✨ Episode Chapters: 0:48 - From science to creative copywriting 2:07 - What’s Creative Advertising 3:40 - In-house teams or Agency team? 4:10 - How to measure KPI with creative campaigns? 6:45 - Ankita’s past client work with Durex, Coca-Cola 15:45 - Ladders to become a Creative Director 19:00 - No.1 Advice for young creatives
👥 https://www.instagram.com/toughlaughwithankita/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured | |||
| One-Click AI Content with Tomasz, Head of Marketing at Surfer SEO | 31 Aug 2023 | 00:36:39 | |
Tomasz Niezgoda is the Co-Founder and Head of Marketing at the most popular SEO tool, Surfer SEO. Tom started his online marketing experience on YouTube at just 12 years old and learned SEO through his websites (that he built!) before expanding it to client work.
He also left super valuable resources to level up and become the best CMO you can be. Surfer SEO: https://surferseo.com/?fp_ref=mads41
"Start with why” by Simon Sinek Good to Great by James Collins Principles by Ray Dalio Give and Take by Adam Grant Episode Chapters 0:30 From 12-year-old YouTuber to Co-Founder of SURFER SEO?! 3:54 SEO Changing FAST. How can you benefit from it? 6:00 Daily Life of Head of Marketing 12:00 The “birth” of Surfer SEO 13:22 Study on Surfer SEO 15:10 AI content and Surfers 1-click AI tool. 21:10 How does 1-click AI content change the content economy? 27:35 Hiring new marketers 34:00 Number 1 advice for Aspiring CMOs
https://www.linkedin.com/in/niezgoda-tomasz/ https://twitter.com/tom_niezgoda Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| How To Manage ADHD? Jenna Redfield Content Marketer, YouTuber, Video Editor | 24 Aug 2023 | 00:34:12 | |
I have no doubt that many marketers have trouble keeping things organized, disciplined, and yet very creative. This is why I invited Jenna Redfield, Notion Ambassador, Video editor, and YouTuber, who talks about managing ADHD on her channel and gives her audience practical advice on staying on top of their tasks and still taking care of themselves. I personally feel close to this episode because I belive that we must care for our mental health to achieve more and become our best selves.
https://www.instagram.com/jennaredfield/ 💻 https://jennaredfield.com/ 🎧 https://www.youtube.com/@jennaredfield
Facebook https://www.facebook.com/theaspiringcmo | |||
| 5 Most Important Digital Marketing Lessons with Ani Hoang, The Micka Show | 22 Aug 2023 | 00:22:00 | |
I am excited to share the most critical insights of digital marketing that I've learned from working with small companies and clients! I joined The Micka Show, where we discussed the most common mistakes companies make in digital marketing and my overall view on ChatGPT, automation, and marketers' future. Here are the topics we went through:
Facebook https://www.facebook.com/theaspiringcmo | |||
| What is Domain Investment? From Odys Global’s Brand Manager: Vladimir Guillén | 17 Aug 2023 | 00:34:49 | |
In this episode, we discuss what Vlad does as a brand partnership manager and how domain investment works. If you never heard about premium-aged domains, don’t worry. We unfold that for you, and you’ll see the secret behind successful websites. ✨ Episode Chapters: 7:49 Example of Vlad initiating a brand partnership 10:42 When is it beneficial to create a strategic partnership? 12:05 What is domain investment? 15:18 Why does a domain cost up to $40,000?! 19:00 Domain investment vs. Crypto 🥴 20:47 What’s your own business decision 25:27 Imposter syndrome 28:45 Catch Your Black Swan!
The Black Swan: The Impact of the Highly Improbable Odys Talks with Matt Diggity
👥 Facebook: https://www.facebook.com/hxcsquirrelmd
Facebook https://www.facebook.com/theaspiringcmo | |||
| Automation For The WIN! Save Time and Money with Sophie Allen, CMO of Web.20 | 10 Aug 2023 | 00:33:12 | |
In this episode, Sophie Allen, the CMO of Web 2.0 Ranker, and I unfold all the exciting things about automation. Sophie automated most of the HR work in her company, which helped the team to reduce time and cost. Do you know what else she’s automated? Her travel itinerary, content writing, podcasting, and many more! You can automate anything if you put your mind to it and are willing to let go of repetitive tasks. 📚Resources Mentioned Zapier Go High Level 🔗 CONNECT WITH Sophie 👥 https://www.linkedin.com/in/sophia-allen-seo/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo | |||
| How To Run a Podcast To Get More Traffic, Customers, and Clients? Niall Mackay, Smarter Podcasting | 03 Aug 2023 | 00:41:16 | |
Have you thought of creating your own show? If you are still hesitant, finish this episode and see how Niall’s clients succeeded in publishing weekly podcast episodes. Also, if you are running a show but don’t have time to publish, Niall shared his secret to keeping up momentum without making new episodes… Niall is now the host of Smarter Podcasting Show, which helps beginners and businesses to get started with podcasting and grow their audience organically.
5:10 How did Niall start podcasting? 8:00 Niall’s podcast show with 50,000 downloads 10:29 Trying out new ways to run a podcast 12:50 Publish a new episode without making a new one 16:11 Repurposing Content 19:13 Keep your podcast consistent 22:00 Podcastig listeners have their full attention on you 24:48 Does it matter if you have many listeners? 28:54 What does a BAD Podcast like like? 32:00 Promoting a podcast is just as important as a GOOD episode 35:45 To people who hate personal brands 37:58 Advice for people early 20s
👥 Facebook https://www.facebook.com/SevenMillionBikesPodcasts | |||
| What Marketers Won’t Tell You About Link Building! Alex Meyerhans | 27 Mar 2025 | 00:33:27 | |
What really goes on behind the scenes of link building? In this episode, Alejandro Meyerhans, the mind behind Get Me Links, reveals the truth about link building: the challenges, ethical dilemmas, and what actually works in SEO today. He shares his journey from client to leader, breaking down the real strategies that drive results while avoiding risky shortcuts. Beyond SEO, Alejandro dives into leadership, sales, and the power of clear communication in the digital marketing space. He also shares why staying humble, building strong relationships, and constantly learning are essential for success. If you’re in SEO, affiliate marketing, or online business, this episode is packed with insider knowledge and actionable insights you don’t want to miss. Let’s get into it! 🔗 CONNECT WITH ALEX MEYERHANS 👥 https://www.linkedin.com/in/alexmeyerhans/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ | |||
| Greg Elfrink's Best Marketing Advice For Marketers (Head of Marketing at Empire Flippers) | 27 Jul 2023 | 00:43:48 | |
“The best marketers are great storytellers.” Greg’s journey started out in a very unconventional way, with no formal education or college degrees. Today he runs Empire Flipper’s marketing and advertising channels and helps his team members become better marketers. We talked about the common pitfalls marketers make and how to continue your marketing journey to become successful in the long run.
Anyone who’s in marketing you are the black sheep of the family. You are the LEAST understood and MOST IMPORTANT part of the company. Keep listening to Greg and learn about his best advice for marketers and businesses.
2:00 Greg’s Marketing Journey in Alaska 8:44 Greg’s early days as an entrepreneur & marketer 10:50 From Writer to become the Head of Marketing 12:48 Why is it hard to be a marketer? 15:35 BIG Difference between Marketing vs Sales 16:10 Most marketing FAILS, WHY? 20:00 What does the Head of Marketing do? 24:15: Mistakes Greg made in his career 28:44 Economic Down Turn & AI Content Fear 31:30 Why Google won’t get rid of or “punish” AI content? 34:51 Why is Customer Avatar a waste of time? 39: 35 How to come up with the emotional punch line? 42:15 Greg’s No. 1 Advice for Aspiring CMOs
Plot & Structure by James Scott
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| How to Write AI Content That’s Profitable and Scalable? Humanize ChatGPT - Ben Gorman | 20 Jul 2023 | 00:29:33 | |
60% of writers are losing their jobs because of AI Content. ChatGPT has taken over, but is that the end of it? I invited Ben Gorman, a professional copywriter and consultant, to break down how AI content can be both profitable and scalable for writers and editors too. What Ben says is that writers who want to stay ahead of the game must learn how to “humanize” AI content.
Join Ben’s new AI Copy Editing Crash Course and make your job 100% more fun and valuable.
3:43 Ben’s initial marketing campaigns as a copywriter 5:12 Common copywriting mistakes 7:00 University Writing vs. Copywriting 7:45 STOP. WRITING. CONTENT. 8:51 If you are not as good as AI, you’ll lose your job. 11:21 AI forces you into adaptability 13:20 AI Copy Editing Crash Course 16:30 What content is mediocre? 18:19 Example copywriting for a lawnmower 20:00 Storytelling in content 22:11 You can’t edit well if you don’t know how to write. 23:31 Ben’s advice for aspiring high-level marketers 26:20 Ben’s advice for aspiring digital nomads
Join Ben’s Facebook Group https://www.facebook.com/groups/456311746622727 💻 https://www.aicopycrashcourse.com/ ps. This post contains affiliate links which means I earn a small commission from purchasing but it does not affect the final price of the product. Thank you for your support <3! | |||
| 16,000 E-mail Subscribers + 50,000 page visits: Steve Toth from SEO Notebook | 13 Jul 2023 | 00:32:37 | |
“If you don't publish every week, people will forget who you are.” - Steve Toth. Steve started SEO Notebook four years ago and never missed a week. His newsletter has close to 16,000 subscribers, and his career has been thriving in the digital marketing space ever since. Steve and I chatted about his journey from being an SEO manager to becoming a successful entrepreneur and helping multiple companies scale using SEO. Not only that, but he also shared super insightful pieces of advice for aspiring creators, CMOs, and entrepreneurs! ✨ Episode Chapters: 0:43 SEO Notebook and Freshbooks 2:10 How did SEO Notebook Start? 4:37 Consistency has a compounding effect 5:34 Steve’s advice on growing an e-mail list 7:34 Softwares Steve uses 8:24 What’s SEO IRL? 10:34 Give back to the community 14:15 How did Steve quit his job and THRIVE 17:14 Case Study: 50,000 visitors at Freshbooks 21: 31 Case Study 2: Verticalizing Keyword Across multiple industries 24:00 What does an SEO consultant do? Sneak peek into Steve’s work 25:30 Working with Clients or CMOs 27:00 Advice for new agencies and consultants 28:40 Steve’s advice for Aspiring CMOs
💻 Youtube | |||
| 15 Marketing Tips You Can Implement TODAY (Content, SEO, and Video) | 09 Jul 2023 | 00:17:38 | |
As part of my 3-day 30 reel challenge, I decided to compile videos into one single podcast episode. To be honest, I could not reach the 30 videos in 3 days, BUT I produced more than half! If you follow my social media channels, you can view the final videos there :)
Episode chapters: ps. THE ASPIRING CMO MADE IT TO EPISODE 10! It’s a personal milestone for me ❤️ | |||