Explorez tous les épisodes du podcast The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results

Reorganized your course outline three times? Keep adding lessons because your students "might need it"? In this episode, Shannon Boyer explains why spinning in circles on your course is not a discipline problem -  it's a boundaries problem.

Drawing on her 25+ years as a curriculum designer, Shannon shares what professional course designers do before they build anything: set the parameters. You'll learn why expertise itself is what makes an unbounded course impossible to finish, the three questions that give your course edges, and the simple test that reveals whether your answers are real parameters or just hopes.

In this episode, you'll hear about:

- Why capable experts are the most likely to get stuck spinning, and why it's not their fault
- What course parameters are, and how they turn week-long content decisions into five-second ones
- The "who is this for" answer that feels specific but isn't (and the test that exposes it)
- The overlooked third question that quietly doubles the size of your course

A one-page exercise to try this week before you build anything else

Ready to set your parameters properly? Download the free Course Clarity Blueprint - the first exercise Shannon gives every paying client. It walks you through answering all three questions before you design, create, or sell your course.

Get started on your course creation journey in the Course and Community Build Lab, Shannon's interactive and supportive online community. 

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

What if the thing missing from your course launch isn't another email sequence but something your student can hold in their hands? 

In this episode, Shannon sits down with merch strategist Barbara Hobart, whose accidental invention of the world's first no-rewire decorative light switch cover (yes, really) launched a career that's since taken her from Hollywood writers' rooms to helping course creators, coaches, and membership owners turn branded products into real business tools.

Barbara breaks down why "merch" doesn't mean cheap pens and mugs from a trade show tote bag — it means a physical brand touchpoint that welcomes new clients, reinforces your method, rewards milestones, and keeps your name on someone's desk long after your last email got buried in their inbox. If you've ever wondered whether a $27 course or a $3,000 program actually needs merch, whether international shipping kills the idea before it starts, or how to ask for a student's mailing address without it feeling weird — this conversation covers it.

Whether your course is a standalone business or a small offer inside something bigger, this episode will change how you think about the physical side of your brand.

What You'll Learn in This Episode

• Why "merch" isn't a category of objects — it's a strategy, and how that shift changes what you create
• The real business problems merch solves that most course creators don't realize are merch problems
• Whether your price point should actually change what kind of merch you send (a $27 course vs. a $3,000 cohort program)
• How to ask a student or client for their mailing address without it feeling awkward
• Why physical products can outlast and out-remember a digital lead magnet or PDF

About Barbara Hobart

Barbara Hobart spent 25 years as a television writer and producer in Hollywood before an accident with a can of sponge paint led her to invent the world's first decorative light switch plate cover that required no rewiring — launching a product company in England before she even knew the term "injection molding." Today, Barbara helps course creators, coaches, and businesses of every budget turn branded merchandise into strategic brand assets, guiding clients from concept through sourcing, production, and delivery.

Connect with Barbara

• Website: barbarahobart.com
• Skool Community: Get Your Merch Made
• Complimentary 15-minute discovery call
• Barbara on LinkedIn

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

There's a survey sitting in a draft folder right now that could tell someone exactly whether their course idea has legs. It's written. It's ready. And it's been sitting there for weeks because hitting send feels terrifying.

If that's ever been you, this episode is for you.

In this one, Shannon steps away from strategy and into the thing that actually decides whether your course ever sees the light of day: fear. The judgment, the criticism, the plain vulnerability of putting your work (and yourself) out into the online world. It's the reason so many capable, genuinely expert people freeze at the exact moment they need to be seen.

Here's the part almost nobody tells you: not all of that fear means the same thing. There are two very different kinds, they come from two very different places, and if you treat them the same way, you'll stay stuck. One kind you push through. The other you should actually listen to — because it's trying to tell you something. Shannon shares the single question that reveals which one you're feeling, and how to keep moving forward without pretending the fear isn't there.

In this episode, you'll get clarity on:

• Why the smartest, most qualified creators freeze right before they launch
• The two hidden shapes this fear takes — and why they call for opposite responses
• The one question that tells you whether to push through or pause
• How to keep moving when being seen feels scary, without faking your way past it

If you've ever caught yourself thinking "it's ready, I just haven't sent it yet," press play. You're not broken, and you're closer than you think.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You were told you could just record a live session, chop it into pieces, and sell it as a course. It's faster. It's efficient. You get two things out of one effort. So why does the finished "course" feel flat — and why do your students quietly stop showing up?

In this episode, Shannon breaks down one of the most misunderstood decisions in online course creation: live vs. prerecorded. They're not two versions of the same thing. They're two different formats, built for two different purposes — and when you treat them as interchangeable, your students feel the difference before you do.

But there's a second layer here that most creators never consider, and it might change how you build your next course entirely: what if teaching live on purpose is the smartest way to create your best prerecorded course? Shannon shares the exact question a client brought to a recent coaching call — and the shift that turned a "good enough" membership into something far stronger.

In this episode, you'll get clarity on:

• Why a recorded live session isn't actually a course (and what your students sense that you don't)
• The real structural difference between live and prerecorded teaching
• How to decide which format your content actually needs
• The counterintuitive way to use live teaching to build a dramatically better prerecorded course

If you've ever been talked into "just repurposing" your live workshop, masterclass, or program into a course because it's easier, this is the more honest — and more effective — way to think about it.

Press play, and rethink what you thought you knew about building a course your students actually finish.

Free Resource to Get Your Course Started With Purpose: Course Clarity Blueprint

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Think LinkedIn is just for job hunters and corporate types? Think again. In this episode, I sit down with Sam Rathling, the queen of LinkedIn, to break down exactly how course creators can use the platform to build visibility, establish authority, and sell more courses without ever feeling salesy.

Sam joined LinkedIn in 2005 and used it to land clients like Amazon before becoming a full-time LinkedIn expert. Today she helps businesses of all sizes turn the platform into a client-generating machine, and in this conversation, she makes the case for why course creators can't afford to ignore it.

In this episode, you'll learn:

• Who LinkedIn is really for (hint: with 1.3 billion users, your audience is probably there)
• Why your profile (not your content) is the first thing to fix, and how to make it convert like a mini landing page
• Connections vs. followers explained, and why second-degree connections are where your next client is hiding
• What social selling actually means, and why pitching in the DMs is the fastest way to fail
• How LinkedIn's new AI algorithm (360 Brew) changed the game, and why smaller accounts are now getting more reach than big ones
• What to post: carousels, video, storytelling, polls, and why your comments might get more impressions than your posts
• The one metric to track (your SSI score), what it measures, and how to raise it in 90 days
• Sam's exact 20-minutes-a-day LinkedIn routine for busy course creators

Memorable moments:

• Sam's VA had just 20 connections when a single post reached 250,000 impressions - proof you don't need a big following to make an impact
• Only about 5% of LinkedIn's 1.3 billion users post consistently, which means the field is wide open for course creators
• "You're not going to go from being connected to someone today to selling them a course tomorrow." The nurture-first approach that actually works

Resources mentioned:

• Sam's free community (100+ videos, weekly masterclasses, her best-selling book)
• LinkedIn SSI score checker
• Sam's LinkedIn tracking sheet (available in her free community)
• Sam on LinkedIn

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Online summits can do far more than grow your email list. Done well, they can help you build authority, create meaningful collaborations, and give potential clients a firsthand experience of your expertise.

In this episode, Shannon speaks with intuitive business coach and experienced summit host Katya McEwen about what makes a summit valuable for the host, the speakers, and the audience. Katya shares what she has learned from organizing large online events, how speakers can stand out without over promoting themselves, and why the strongest summits focus on connection rather than information overload.

They also discuss how to find speaking opportunities, what hosts are really looking for, and the planning decisions that can make or break the experience.

Listen to learn how online summits can become a powerful part of your audience-building strategy, even if you are not ready to host one yourself.

Katya's Skool Community - click here

YouTube

Instagram 

Facebook   

Freebie: $8K experiment: How I Generated $8580 on Skool in six weeks 

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Why do so many teachers, former teachers, and education specialists still seek support when creating an online course?

At first, it might seem surprising. After all, if anyone knows how to teach, it should be a teacher. But in this episode, Shannon explores why people with teaching backgrounds often understand something the online course world tends to overlook: good teaching, strong curriculum, and effective online course design are not the same thing.

A course is not just a collection of lessons. It is not simply your expertise divided into modules. And it is definitely not just content placed on a platform.

In this episode, Shannon unpacks the difference between sharing information and designing a learning experience someone can actually move through. She also shares why thoughtful course creators often feel stuck, not because they lack expertise, but because they can sense their course needs a clearer path, stronger structure, and more intentional decisions behind it.

If course creation has felt harder than expected, this episode will help you see that the issue may not be overthinking. It may be that you care about creating something that works.

Before you outline, record, or sell your course, download Shannon’s free Course Clarity Blueprint. This resource walks you through the three decisions every course creator needs to make before designing their course, so you can stop building from the middle and start with the clarity your course actually needs.

Download the Course Clarity Blueprint HERE.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Podcast guesting can be one of the most strategic ways for online course creators to grow their visibility, build authority, and get in front of the right people without relying only on social media or paid ads.

In this episode of The ART of Online Course Creation, I’m joined by Alex Sanfilippo, founder of PodMatch and a leading voice in the independent podcasting space, to talk about how course creators can use podcast guesting as a relationship-driven marketing strategy.

If you’ve ever thought, “I’m not famous enough to be a guest on someone’s podcast,” this conversation will shift how you think about it.

Alex breaks down why podcast guesting is not reserved for celebrities, authors, or people with massive audiences. Instead, it can be one of the most accessible ways to borrow someone else’s audience, build trust faster, and share your expertise in a setting where listeners are already paying attention.

We talk about what makes podcasting different from other visibility strategies, why the right podcast appearance can create a powerful sense of borrowed credibility, and how to choose shows that actually align with your course, your audience, and your business goals.

Alex also shares practical advice on how to pitch yourself in a way that feels human, respectful, and relevant, without sounding like every other generic pitch sitting in a podcast host’s inbox. He gives a clear framework for reaching out to hosts, preparing for an interview, showing up as a strong guest, and creating a call to action that feels like a natural next step rather than a forced sales pitch.

This episode is especially valuable if you want to grow your authority, reach new potential students, and market your online course in a way that feels generous, relational, and grounded in real value.

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

Freebie: www.podmatch.com/free

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leaving it to chance.

In this episode of The ART of Online Course Creation, Shannon Boyer expands on a presentation she recently gave at H&H Americas and explores why customer education is much more than support content, tutorials, or social media marketing. When designed strategically, education can become a powerful part of the customer experience, helping businesses build authority, improve retention, deepen loyalty, and create more meaningful connections with the people they serve.

Shannon shares why tutorials may solve immediate problems, but learning pathways build long-term confidence, capability, and trust. Whether you sell a physical product, digital product, service, membership, software, creative tool, or body of expertise, this episode will help you think differently about how education supports your customers after the sale — and why that matters for the growth of your business.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

What makes an online course feel clear, easy to follow, and worth completing?

It is not just the amount of information inside it.

In this episode of The ART of Online Course Creation, Shannon explores why many well-intentioned course creators accidentally make their courses harder to learn from by adding too much content, too many options, and too much explanation without enough structure.

You will hear why cognitive load matters in online course design, how confusion quietly leads students to disengage, and why strong teaching often looks deceptively simple from the outside.

This episode is for course creators who want their students to move through their course with more clarity, confidence, and momentum, without dumbing down the material or stripping away its value.

Inside this episode, you will hear about:

•  Why “more content” does not always create a better course 
•  How cognitive load affects student learning and follow-through 
•  The difference between deep learning and unnecessary mental strain 
•  Why students need a clear learning path, not just access to your expertise 
•  The invisible structure that makes good teaching feel simple 

If you want to create an online course that does more than deliver information, this episode will help you think more carefully about the clarity, structure, and learner experience behind your content.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

What if gamification in online courses is about far more than points, badges, and leaderboards?

In this episode, Shannon sits down with learning engineer and Lavender Dragon co-founder Mary Nunley for a thoughtful conversation about what gamification really means in online course creation and community engagement. Together, they unpack why some popular engagement tactics work, why others fall flat, and how course creators can think more strategically about motivating learners in ways that actually support transformation. 

You will hear a nuanced discussion about the difference between keeping people entertained and keeping them meaningfully engaged, why dopamine-driven design has limits, and how seemingly small choices inside a course can shape persistence, motivation, and connection. The conversation also explores Easter eggs, urgency, rewards, learner psychology, and the role of thoughtful course design in creating an experience people want to continue. 

Whether you are building your first online course or looking for ways to make an existing program more engaging, this episode will give you a fresh lens on gamification and help you think more carefully about what actually keeps learners coming back.

Mary Nunaley is a learning engineer and co-founder of The Lavender Dragon Team. She turns complex ideas into human-centered learning experiences using storytelling, game-based design, and thoughtful applications of AI. With a background in online education and years of experience designing asynchronous courses, simulations, and microlearning, Mary focuses on building learning that actually changes behavior not just checks a completion box. Her work sits at the intersection of learning science, creativity, and practical AI integration for modern educators and creators

You can find Mary:

The Lavender Dragon Team

LinkedIn

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

A polished course is not always a good course.

In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, while others leave students confused, discouraged, and blaming themselves. This conversation goes beyond content, bonuses, and branding to uncover what really shapes the student experience inside an online course.

If you are serious about creating a high-quality online course that actually helps people learn and get results, this episode will give you a deeper lens on what great course design really means.

To book a no-pressure 20-minute coffee chat in order to discuss how I might help you with your online course creation process, please book here.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?

In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica Korthuis for a conversation about what it really takes to sell an online course in today’s market. They unpack the pressure many course creators feel to follow big-name launch strategies, the reality of trying to sell without a massive audience, and why more visibility does not always mean better results.

You’ll also hear a refreshing discussion about sales runways, early adopters, audience-building, partnerships, and the common marketing mistakes that can quietly hold a course back before it ever has a real chance to succeed.

If you’ve been trying to decide between launching and evergreen, feeling overwhelmed by online course marketing advice, or wondering how to sell your course in a way that is sustainable, strategic, and actually aligned with the business you want to build, this episode is one you won’t want to miss.

Jessica Korthuis is a 2x entrepreneur, award-winning marketing educator, women’s business advisor, Group Vice President at Full Tilt and the Co-founder of Her Brand & Co., the leading marketing educational platform for women-owned businesses (which was acquired by Full Tilt in 2024). 

Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and a two-time award recipient of the Womenpreneur Education Business Innovator of the Year by the Influential Businesswoman Awards. 

She is known for her engaging energy and frequently speaks on the topics of marketing, sales, and how to grow and launch profitable businesses. 

She’s been featured by the Amazon Small Business Academy, Entrepreneur Women, The Lean Startup Co., IFundWomen, The Female Founder Collective, The Women’s Business Enterprise National Council (WBENC), and many others. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation, and is most happy spending time with her husband and daughters.

https://herbrandandco.com/

https://www.instagram.com/herbrandandco/

https://herbrandandco.com/her-brand-and-co-subscriptions

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News.

“If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things that matter to them?”

In this episode, Shannon breaks down why online courses are not dead, but the passive-income, content-dump version of courses is finally losing its grip. With big names like Amy Porterfield and Jenna Kutcher making major changes, it is easy to assume the whole model is collapsing. Shannon offers a different interpretation, and then gets practical about what the market is actually rejecting and what modern learners are still hungry for.

You’ll learn:

• Why “courses are dead” is usually a misunderstanding of what is really changing
• How passive-income marketing damaged trust in the word “course”
• The difference between content and curriculum, and why that is the real rebrand
• The design shifts that help learners implement, finish, and get measurable outcomes
• Why selling the finish line matters more than selling access

If you have been thinking about renaming your course into a challenge, lab, or program to make it more appealing, Shannon shares why a course by any other name is still a course, and what actually makes it work.

🎧 Plus: Shannon’s Bold Idea reframes what “credibility” looks like in the current course market.

✨ Want more?

Join The Build Lab, the community for course creators who want to build high-quality learning experiences that get results, with guidance, feedback, and access to Shannon’s course-building system.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it.

In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Business School, who has been podcasting since 2015 and has recorded well over 1,000 episodes across his shows. Adam shares what changed everything for him when his first attempts at podcast monetization did not work, plus the specific shifts that helped him move from “posting and hoping” to building a podcast that supports real revenue through programs, coaching, and courses.

We dig into what makes podcasting uniquely effective for course creators who want to grow trust, build authority, and create a steady path from free content to paid transformation, without feeling like they need to become a full-time content machine or add YouTube before they are ready.

In this episode, you’ll hear about

• Why a podcast can function as both a discovery channel and a relationship-building channel at the same time
• The “ideal listener journey” concept and why it changes how you decide what to create and what to sell
• The most common naming mistake course creators make when launching a podcast, and what to do instead
• How to position yourself as the expert on your own show, even if you love interviews
• A practical approach to consistency that reduces burnout, including why “breaks” are often a planning problem, not a publishing problem
• The audio-only strategy, when it makes sense, and how to stop letting extra platforms delay your momentum
• The fear every course creator has about “giving away too much,” and the real reason people still buy
• What “good” download numbers actually look like early on, plus the benchmarks that help set realistic expectations

This is an especially useful listen if you are a course creator who is podcast-curious, if your show has stalled out, or if you have been creating content but still feel unsure how it connects to course sales.

Mentioned in this episode

• Podcasting Business School episode 545: “Podcast Monetization Difficulty vs. Access”
• Podcasting Business School episode 560: SEO and organic podcast discovery

Connect with Adam at:

Website

Threads

Newsletter

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision.

In this episode of The ART of Online Course Creation, Shannon Boyer breaks down the real difference between a course and a membership in a way most creators never consider. 

You’ll learn a practical framework to choose the right model based on three essential factors.

 Along the way, Shannon shares a revealing client story that highlights the hidden workload behind “predictable” revenue, and why the best business model is the one that fits your real life, not your aspirational one.

You’ll also get a simple, powerful decision test you can complete in ten minutes. It cuts through trends and helps you build the right offer with confidence.

If you want to create an offer that delivers real results, attracts the right buyers, and supports your long-term capacity as a creator, press play.

At the end, Shannon also shares details about her membership, the Build Lab, which is designed for course creators who don’t just need information, but ongoing implementation support to keep moving all the way to the finish line.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you.

In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-time social channel.

Together, we unpack what makes Pinterest different (and why that difference matters for course creators), how to think about pins when you don’t have an “obviously visual” business, and what it actually takes to build consistent traffic that doesn’t disappear 24 hours later.

This isn’t a “post more” pep talk. It’s a practical look at how Pinterest works as a search engine, and how online educators can use it to funnel the right people into their ecosystem.

In This Episode, You’ll Hear About

• Why Pinterest behaves more like a search engine than a traditional social media platform—and how that changes your strategy
• The real role of keywords on Pinterest (and why it’s the piece most people skip)
• Whether you “missed the boat” if you weren’t an early adopter, and what the data suggests now
• What course creators can pin when their business doesn’t feel visual
• The difference between creating fresh pins vs. constantly needing fresh links
• How Pinterest boards support discoverability and help Pinterest understand what your content is about
• What a realistic timeline can look like for traffic, and what to watch for so you know you’re on the right track
• How to think about using Pinterest within a larger funnel (especially when your paid offer is higher-ticket)
• A quick but important note on affiliate links and disclosures on Pinterest

About Tim Adam

Tim Adam is the founder of Pinterest Skool and has been using Pinterest since its earliest days. He began as a full-time Etsy seller, then started teaching other creators how to grow visibility and traffic through Pinterest. He’s known for practical, clear teaching and for helping people build momentum without relying on followers or daily content performance.

Connect with Tim

Tim’s best starting point is his free community, Pinterest Skool. 

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Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative.

Shannon Boyer breaks down why the free Facebook group model has lost much of its effectiveness, what’s shifted in the online landscape, and why more course creators are moving toward an ecosystem-based approach that reduces friction for both you and your students. You’ll also hear why Shannon—who resisted Skool for a long time—changed her mind after experiencing it from the student side, and how that experience reshaped how she thinks about lead magnets, community, and course delivery.

Rather than treating “community” as a separate add-on you have to constantly coax people into, this conversation explores a model where the community is the front door—and the course content lives right beside it.

In this conversation, you’ll hear Shannon unpack:

• What changed with Facebook groups, and why “dead group” fatigue is becoming the norm
• The hidden cost of building on rented land, especially when your business relies on consistent visibility and engagement
• Why the biggest issue is not reach, but friction (and how friction quietly kills follow-through)
• How Skool flips the traditional course platform model by making community the main dashboard and coursework the adjacent layer
• The freemium concept as a cleaner “front door” into paid programs, without pulling people across multiple platforms
• The specific features that make Skool feel more like a business hub than a content warehouse (including events, reminders, native video, and member-to-member interaction)
• The tradeoffs worth knowing before you switch platforms, including the limitations that may matter depending on how you sell

The Build Lab (Skool community)
Shannon’s community for course creators who want to build high-quality, high-impact courses that deliver real results.

You can start for $12/year, which includes:

• Access to the Validate Your Best Course mini-course
• A full year inside the Build Lab community
• The option to upgrade later if you want deeper support

Skool free trial + affiliate link
If you want to explore Skool for your own offers,  you can access a 14-day free trial here.

If you’ve been questioning where to host your course, how to build community without burning yourself out, or how to replace the old free Facebook group strategy with something more sustainable, this episode will give you a clearer framework for what to do next.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You can feel it when someone’s ready for their next chapter.

In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it could look like to bring her expertise into the world of online courses.

But she’s at a crossroads that will feel very familiar if you’ve ever thought, “I want to create a course… I just don’t know which direction to commit to.”

Kathy is weighing two strong ideas:

• a practical, foundation-building course that would give website designers stronger visual branding skills
• a more unconventional, expressive course that helps creative entrepreneurs use design to get seen and noticed

And underneath both ideas is the real question most course creators don’t ask clearly enough:

Which one solves a problem people will actually pay to solve—and how do you find that out without building the whole course first?

In this conversation, we talk about what to do when you’re caught between “what would sell” and “what would be fun to teach,” why you shouldn’t build in isolation, and how to start gathering real feedback without needing your course to be “perfect” yet.

In this episode, you’ll hear:

• The hidden difference between a course idea that’s interesting vs. one that’s painful enough to create demand
• Why identifying a “gap” in someone’s skill set isn’t the same as confirming they’ll invest time and money to close it
• How to approach student conversations so you get honest insight (without pitching your idea)
• Why building your audience and building your course need to happen at the same time
• A smart progression for new course creators: validate → create something small → build proof → expand

Mentioned in the episode

Build Lab — my community for course creators who want to actually get their course finished and done right. Inside, you’ll get support, feedback, accountability, live calls, monthly challenges, and exclusive tools (including custom GPTs), plus access to the first module of my signature course.

Connect with Kathy

Kathy’s free resource: “5 Essential Pages a Course Creator Needs on Their Website” (checklist)
Website: Bright Matters Studio
Instagram: @brightmattersstudio

Want coaching on the podcast?
If you want to be featured on a future coaching episode, fill out the form here: www.shannonlboyer.com/podcast

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale.

In this solo episode of The Art of Online Course Creation, Shannon Boyer breaks down what’s actually happening when you see competitors in your space… and why “it already exists” is often one of the clearest signs your course idea is worth pursuing.

You’ll learn how to do market analysis without spiraling, how to interpret “competition” as proof of concept (not a stop sign), and how to differentiate your course in a way that’s authentic, strategic, and built around the value you uniquely deliver.

In this episode, you’ll hear about:

• What it really means when you discover someone else already teaching your topic
• Why audiences don’t choose courses based on topics alone (and what they do choose based on)
• The mindset shift that turns “I’m too late” into a clearer positioning strategy
• A behind-the-scenes look at how Shannon differentiated herself from a major course-creation name with massive visibility
• The validation mistake that leads many creators to abandon great ideas too early
• Why quizzes that “confirm” your idea is profitable should raise immediate red flags
• The two big reasons outsourcing market research to AI can backfire—and how to use AI in a supportive role instead

Ready to validate your course idea the right way?

If you want step-by-step guidance to validate your course topic without guesswork, Shannon invites you to check out her mini-course:

Validate Your Best Course Idea — a $12 mini-course that includes a full year of access to her Skool community.

Inside, you’ll walk through a complete market analysis process (what to look for, where to look, how to interpret what you find) and learn how to use tools like ChatGPT to support your research—without replacing your expertise.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for?

In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawing on her experience inside a Facebook Ads course that delivered tidy, step-by-step instructions—but left her too uncertain to hit publish—she explores the trust gap that appears when courses skip the “why” and only teach the “how.”

Shannon makes a clear distinction between offers that promise a small, focused win and those that are meant to be truly transformational. One can be short and contained; the other needs depth, structure, and support. Cutting fluff is one thing. Cutting foundations is something else entirely.

Inside the episode, she shares:

• How “do this, do that” teaching creates students who can follow scripts, but can’t make confident decisions
• Why examples, explanation, and transferable skills are non-negotiable if you want your course to stand on its own
• The key difference between a resource vault and a designed learning experience that changes how someone thinks and acts

Shannon also walks you through a set of reflection questions to help you see whether your own course is delivering a true transformation—or just a neatly organized to-do list. (You can grab a copy of those questions as a checklist in the show notes.)

If you’ve ever worried that adding depth will overwhelm your students, or you’ve tried to turn a signature promise into a “quick and dirty” offer, this episode will give you a more honest way to decide what actually belongs in your course.

Download the self-assessment checklist HERE.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design.

You’ll learn:

• A simple order of operations so platform choice doesn’t delay your launch
• How to keep momentum when you don’t have an audience (yet)
• What makes a sales page convert (templates, flow, and micro-decisions)
• Safe ways to customize without breaking your page

About our guest:
Melissa Kara is the founder of The Kara Collections, a studio creating plug-and-play templates with built-in copy prompts for course creators. 

The Kara Collections supplies plug-and-play templates with copy prompts and beautiful, high-converting designs — all at affordable prices and easy enough for anyone to use. Our mission is to make it simple for every business owner to choose the right platform and create stunning pages that convert, without the stress or tech overwhelm.

Links & resources:

• The Kara Collections (templates)
• Work with Melissa

 If tech is stalling your launch, pick a usable platform, apply a proven template, publish your first lesson, then iterate.

Please Note that Shannon Boyer no longer uses this platform and now hosts everything on Skool.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You’ve got a course. You’ve got testimonials. But no one’s seeing it.

If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business.

Zach brings 10+ years of experience and breaks down the difference between ads that waste money and ads that grow an email list of the right people - without needing a $10K funnel or a million views.

We get into the realistic starting budgets, how to know if your leads are quality, when to DIY and when to hire, and why the long game is your best bet.

🔍 In this episode:

• Why boosting a post is not the same as running an ad, and what to do instead
• The three types of ads (and why course creators should start with lead gen)
• How to tell if your ad leads are actually worth the money
• A behind-the-scenes look at real numbers: ad spend, list size, conversion windows
• When it’s too early to hire an agency, and what to know before you do
• Why email lists beat social media algorithms when it comes to selling your course
• What not to believe about $37 funnels and the myth of passive income

📌 Mentioned in the episode:

• Zach’s Bootcamp – A 5-day experience for creating your first Meta ad campaign
• Not Your Average Online Marketing Podcast – Zach’s podcast, including his take on the passive income myth
• The Build Lab – Shannon’s community for course creators who want to build high-quality, high-impact programs
• Zach Spuckler on Instagram
• Zach's website - Heart Soul Hustle

🎧 Listen now if you’re:

• Wondering whether ads are worth it (especially with a small list or tight budget)
• Tired of being invisible online and want to build a consistent audience
• Thinking about hiring help but aren’t sure if you’re ready
• Curious about how real course creators use ads to grow their email list and community

Your course deserves to be seen. This episode will help you get it in front of the people who need it without wasting your time or money.

➡️ Subscribe, leave a 5-star review, and tag @shannonlboyer with your biggest takeaway!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.

In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell without guilt.

From her own experience running The Classifieds, a thriving Skool community where promotion and collaboration coexist beautifully, Shannon reveals how a new wave of community design is making it possible for entrepreneurs to be both genuine and visible.

You’ll hear:

• The hidden reason engagement has dropped across online spaces
• How well-meaning guidelines often stifle connection instead of fostering it
• Why Skool’s model is changing the game for course creators and community builders
• Real stories of collaboration and generosity that prove business and community can grow together

If you’ve ever wondered how to revive the soul of your online community, or how to talk about your business without breaking “the rules”, this episode will change how you see what’s possible when authenticity and entrepreneurship finally get to coexist.

🎧 Listen now to discover why a community that sells isn't necessarily a sell-out. 

Mentioned in this Episode:

• Join The Classifieds on Skool
  
  
• Check out Skool (affiliate link)

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone.

In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s journey wasn’t a straight line.

She started, like many creators do, by sharing her passion and answering questions one by one… until she found herself repeating the same explanations over and over. That’s when she realized there had to be a better way - a way to multiply her impact, streamline her teaching, and scale her business beyond one-to-one conversations. Enter: online courses.

But as Alexis discovered, creating a course isn’t just about recording tutorials and uploading them to a platform. Her first course (though successful on the surface) lacked the structure, intentionality, and learning journey that students truly needed. The result was confusion, repeated questions, and missed transformation.

In this honest and inspiring conversation, Alexis opens up about:

• The mindset shift from hobbyist to business owner and the pivotal moments that sparked her evolution.
• Why her first course made her cringe and how refining the structure changed everything.
• The biggest mistake most creators make with existing content (and how to fix it).
• How adding coaching and real-time support took her course from “nice to have” to life-changing.
• The essential (and often overlooked) parts of course creation that separate scattered content from true transformation.

If you’ve ever felt overwhelmed by your own ideas, or if you’re wondering how to turn your expertise into something that actually gets results, this episode is packed with insight, honesty, and actionable wisdom.

🎧 Tune in to hear how Alexis transformed a messy vault of tutorials into a profitable, purpose-driven program, and how you can do the same.

Connect with Alexis here:

https://www.facebook.com/Sewsweetacademy https://www.youtube.com/@sewsweetacademy https://www.instagram.com/sewsweetacademy

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Have you ever sat through a lesson and wondered, “Why am I even learning this?”

If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why.

In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading with purpose isn’t just a nice touch, but the difference between students who finish your course and students who check out halfway through.

You’ll hear:

• A personal story about an adult learner whose simple question revealed a hidden gap in course design.
• Why explaining the “why” first transforms attention, retention, and real-world application.
• How to connect each lesson to a bigger outcome so students stay motivated from start to finish.
• Practical strategies to keep purpose alive throughout your teaching, not just at the introduction.

If your students have ever seemed distracted, disengaged, or unmotivated, this episode will give you a fresh lens on how to spark their focus, help them remember what you taught, and, most importantly, move them into action.

🎧 Listen now to discover how starting with “why” can turn your course from information overload into a transformational learning experience.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

What if everything you believed about growing your audience was just… backwards?

When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel.

In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visibility from the ground up without spending another cent on ads. 

What she discovered not only transformed her business, it’s now helping course creators across industries build sustainable, high-converting marketing machines using nothing but organic strategies.

You’ll hear the real story behind Tracy’s rocky first course launch, how she turned failure into a framework, and the specific mindset shift that every course creator needs to make to grow with confidence. 

We also dive deep into the time trap of content creation, how to simplify your strategy without sacrificing results, and why social media might be less about shouting into the void and more about building quiet momentum that lasts.

If you’ve ever wondered:

• How do I grow without ads?
• Why does my content feel like it's going nowhere?
• What actually moves the needle when launching a course?

This episode delivers clarity, strategy, and a whole lot of permission to do it differently.

🎧 Listen in and discover:

• The 90-day rule that can predict your income
• What most people get wrong about consistency
• How to reverse engineer your social media content without burnout
• Why engagement isn’t the goal (and what is)

Plus, Tracy shares her go-to strategy for creating 90 days of content ideas in just 30 minutes—and it’s way simpler than you think.

Ready to ditch the overwhelm and build the kind of audience that buys? This one’s for you.

🎁 Grab Tracy’s free guide: Social Media Made Easy: Create 90 Days of Content Topics in 30 Minutes

📲 Connect with Tracy inside her community: Be a Confident Entrepreneur: Get Visible, Grow Your Email List and Your Income

Tracy Beavers Website

With an award winning career spanning 20 years, Tracy Beavers has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!”

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.

In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning.

From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen, to the way course creators can strategically design touch points that keep students motivated and on track, Shannon unpacks why these small, human connections often matter more than the content itself.

You’ll discover:

• Why touch points create momentum, trust, and completion in ways curriculum alone can’t.
• The unexpected way interactions with your students can actually make you a better teacher.
• How to decide the right type and number of touch points based on your course promise, your business model, and your students’ needs.

The big idea? Interaction isn’t an add-on—it is the experience.
If you want your course to stand out and truly change lives, this episode is your roadmap.

🎧 Listen now and learn how to design courses that feel guided, personal, and unforgettable.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?

In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education.

But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, with young kids at home, limited travel opportunities, and a camera in hand. What followed was a series of bold pivots, from filming grainy DVDs to teaching design principles to students on every continent. Along the way, she discovered how to translate in-person energy into a compelling digital presence, how to build an audience without relying on social media, and how to step fully into her role as a guide, not the hero.

This episode is for you if:

• You’re curious about transitioning from in-person to online teaching
• You feel intimidated by technology or the idea of being on camera
• You think you need a big audience to launch a successful course
• You’re an artist, creative, or craftsperson wondering how to monetize your skills through teaching
• You’ve hit burnout and are looking for a grounded way to reconnect with your “why”

Topics We Cover:

• Lyric’s unconventional path from quilt guilds to course creation
• The myth of needing a massive audience to succeed online
• How to develop confidence on camera (and why it’s okay if it feels cringey at first)
• Why creating online courses is a creative act in itself
• Tactical advice for teachers who feel overwhelmed by video tech
• The secret to building deep trust with your audience—even without flashy marketing
• What to do when you’re starting to wonder if course creation is still right for you

Whether you’re at the very beginning of your course creation journey or years into it and looking for renewed purpose, this conversation is a reminder that there is no one right path to success—just a commitment to serving others and staying true to your values.

🎧 Listen now and discover how to build an online teaching business that fits your life—on your terms.

Lyric Kinard is an award-winning artist, educator, and author dedicated to helping artists gain confidence, refine their creative vision, and develop their unique artistic voice. With over 25 years of experience teaching art quilters and visual artists, Lyric specializes in making complex design concepts accessible and practical for creators at any level.

www.lyrickinard.com

Free Video Production Checklist

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.

So why aren’t your students getting the results?

In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact.

Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’t happen—and why those polite testimonials, half-finished modules, or quiet student chats might not mean what you think.

If you’ve ever wondered:

• “Am I attracting the wrong people?”
• “Why aren’t they actually using what I teach?”
• “Do I need to burn this whole thing down?”

…this conversation is your permission slip not to panic—but to redesign with purpose.

This isn’t about throwing more content at the problem. It’s about finding the friction—and fixing it in a way that honors your voice and your learners.

🎙️ Listen now to discover:

• The surprising (and fixable) reason even great courses stall out
• What adult learners actually need to take action—and how to deliver it
• How to spot a misaligned audience before it drains your energy
• And the single bold idea that could change how you think about teaching online forever

🎯 Because impact isn’t accidental.
 It’s designed—with clarity, intention, and leadership.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.

Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. 

That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind and build something better.

Fast forward to today, and Kelly has scaled a thriving business without sacrificing her personal life, her family, or her values. She’s proof that it doesn’t take a massive audience to create real impact. It takes intention, authenticity, and an unwavering commitment to your customers.

Throughout this episode, you’ll hear:

• The story of how a pivotal family moment became the spark for a business built on integrity and balance.
• Kelly’s candid reflections on how to build an algorithm-proof business that doesn’t rely on trends, going viral, or catchy dances.
• Her no-nonsense approach to course creation and why she believes you should burn it down and start over (again and again) until it actually gets results.
• How she balances the demands of entrepreneurship without letting work consume her life (and why she won’t compromise on weekends or family time).
• The spicy takes she’s not afraid to share about the myths of overnight success and why so much of the social media advice out there doesn’t hold up in real life.

Kelly also opens up about her mission: to serve women who are spinning a million plates, to show them that it’s possible to build businesses that work for their lives, not the other way around.

Whether you’re just getting started or you’ve been at it for years, this episode is a rallying cry to rethink the hustle and embrace a slower, smarter, and more sustainable way of building something that lasts.

Tune in to hear Kelly’s unfiltered insights, and why it’s not about the size of your following, but the size of your commitment to getting your people real results.

Kelly Leardon is the powerhouse behind Walk Like Warriors, a business strategy brand that helps female entrepreneurs stop winging it and start scaling it.

As a certified Director of Operations turned Business Coach & Strategist, Kelly teaches female business owners how to structure their work like CEOs, not hobbyists, to drive real results (all while working LESS). 

You can find her at:

Walk Like Warriors website

Instagram

Check out her free Revenue Boosting resource here.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life?

In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was a renewed focus on impact.

You’ll learn:

• What course impact actually means 
• The four key signs your course is creating lasting change, and why missing even one of them matters
• How to tell if your students are truly implementing what you teach 

Whether you're questioning your course's effectiveness or simply want to ensure your students walk away transformed, this episode is your first step toward creating a course with reach, reputation, and results.

🎧 Plus: Shannon’s Bold Idea may shift how you see your role as an educator forever.

✨ Want more?

Join The Build Lab — the community for course creators who care about doing it right. With feedback, guidance, and access to Shannon’s full course-building system, it’s where real impact starts.

🗓 Next week on the podcast: Shannon chats with Kelly Leardon from Walk Like Warriors about building a thriving course business without a huge audience. You won’t want to miss it.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment.

Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way.

In this episode of The Art of Online Course Creation, Shannon sits down with Justine Beauregard, award-winning sales strategist, writer for Entrepreneur.com, and host of the People Over Profit podcast. Justine’s story is anything but conventional. From charging $5 for backyard puppet shows to enrolling 204 students in a brand-new group program—with no email list and no ad spend—her approach to business has always been rooted in creativity, empathy, and a deep understanding of people.

Together, Shannon and Justine explore:

• The surprising difference between marketing and sales that most course creators get backwards
• Why building an audience isn’t always your first move—and what to focus on instead
• How Justine grew a thriving course-based business using borrowed audiences and organic referrals without ever feeling salesy
• What it really means to sell in a way that feels natural, ethical, and aligned with who you are
• Why messaging matters more than metrics—and how to speak directly to the people who are already searching for you
• A fresh take on the outdated “discovery call” that might change how you connect with potential students forever

Whether you’re brand new to course creation or you’ve launched a few times and are feeling stuck, this conversation is packed with honest insight, refreshing perspective, and actionable ideas to help you sell with confidence and ease—without becoming someone you’re not.

💡 One powerful takeaway: What if the best lead generation strategy isn’t about hustling for attention… but about serving your students so well that they naturally spread the word?

Justine’s story is proof that real relationships, genuine curiosity, and a strong mission can build a business that thrives—one conversation at a time.

Website: www.justinebeauregard.com 

Podcast: https://www.justinebeauregard.com/podcast 

Instagram: https://instagram.com/justinebeauregardcoach

To access Justine's Freebies, click here.

🎧 Tune in now and get inspired to rethink how you sell, connect, and serve.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Join me in The Build Lab and get access to my new custom GPTs!

AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special?

In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong, and how you can make them work for you without compromising your unique voice, stories, or expertise.

You’ll also hear:

• Why generic course content is flooding the market—and how to avoid that trap
• The crucial moment in the course creation journey where most creators quit (and how to push through it)
• A peek into the revolutionary tools Shannon’s building—and how they’re changing the game

If you’ve ever felt overwhelmed by AI or unsure how to use it ethically and effectively in your business, this episode is your guide to creating with clarity, confidence, and integrity.

👉 Whether you're AI-curious or AI-cautious, don't hit publish on your next course without listening to this.

Are you ready to create your course and need the exact steps and frameworks to follow?  Check out Your Best Course Experience.

Confident in your course idea and want to get to market as quickly as possible?  Check out The Accelerator VIP Experience.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.

That moment marked the beginning of Shannon Russell’s second act.

After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same.

In this heartfelt and practical conversation, we explore what it really takes to pivot from a 9-to-5 into entrepreneurship. From navigating identity shifts to launching your first course, Shannon shares the raw truth and encouraging wisdom you won’t find on your Instagram feed.

We talk about:

• Why passion alone isn’t enough—and what else you really need
• The mindset and identity shifts no one prepares you for
• How to know if online courses should be your side hustle… or your second act
• Why planning your leap (instead of just jumping) leads to more freedom, not less

If you’ve ever thought, “I want more, but I don’t know what’s next…” this one’s for you.

🎧 Listen now and let’s start mapping out your second act.

👉 Resources & Links Mentioned:

• Shannon Russell’s Website: secondactsuccess.co
• Her book Start Your Second Act – Available now!
• Follow Shannon Russell on Instagram,
• Check out Shannon's FREE Resources
• Book a discovery call with me: shannonlboyer.com/services

📌 Don’t forget to subscribe, share, and leave a review if this episode resonated with you.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."

It’s time we rethink what makes an online course “high quality.”

In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. 

Spoiler alert: It’s not fancy production or flashy design.

Whether you’re just getting started or refining a course you’ve already launched, you’ll learn what separates forgettable content from transformational experiences.

 Shannon breaks down the key differences between packaging content and designing for learning—and explains why thinking like a teacher is your most powerful asset as a course creator.

If you’ve ever felt pressure to have perfect slides, cinematic video, or 57 bonus modules just to feel legitimate… this episode will be a breath of fresh air.

You’ll walk away with:

• Why “production value” is not the same as “instructional quality”
• How to spot the repackaging trap (and avoid disappointing your students)
• The mindset shift that separates experts from exceptional educators
• The three instructional strategies that truly make a course unforgettable

Plus, Shannon introduces a brand-new segment: One Bold Idea—a powerful takeaway to help you reflect, refine, and reimagine your course long after the episode ends.

🎁 Free Resource:

Want to make your course more effective and more shareable?
Grab Shannon’s free guide:
👉 The 7 Things All Courses Must Have to MAX Student Referrals
Perfect for refining your current course or setting the foundation for your next one.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome.

They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, or hold back from claiming our expertise.

Lindsay introduces listeners to Positive Intelligence and the concept of the internal saboteur—that critical inner voice that keeps us playing small. Together, Shannon and Lindsay explore how to recognize these saboteurs, reframe limiting beliefs, and build the mental muscles needed to step into leadership with confidence and clarity.

What You’ll Learn in This Episode:

✅ Why “imposter syndrome” might be holding you back more than it’s helping

✅ The neuroscience behind self-doubt—and how to rewire your brain in just 6 weeks
✅ The subtle lies your saboteur tells you (and how to spot them)
✅ Why confidence doesn't require perfection—or knowing everything
✅ How course creators can reclaim their authority and own their expertise
✅ What to do when negative feedback threatens your momentum
✅ Tips for both new and experienced course creators to overcome hesitation and stay connected to their purpose

Links & Resources Mentioned:

• 🔗 Learn more about Positive Intelligence Bootcamps: highvoltageleadership.ca
• 📸 Follow Lindsay on Instagram: @highvoltleadership
• 💼 Connect with Lindsay on LinkedIn: Lindsay White on LinkedIn
• Free Saboteur Assessment

If You Loved This Episode…
Please take a moment to leave a 5-star review and subscribe so you never miss an insight-packed conversation. And share this episode with another course creator who might need a reminder that they’re already more than enough.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?

In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable.

If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you.

Inside the episode, you’ll learn: 

 ✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead
 ✔ How the Curse of Knowledge could be blocking your best course idea
 ✔ The three essential ingredients of a sellable course topic
 ✔ A step-by-step method to take your vague idea and make it hyper-specific
 ✔ Why passion is not optional if you want long-term success (and sales)

Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you.

🔗 Don’t miss these resources mentioned in the episode:

• Grab the Free Course Topic Filter Worksheet to work through this step-by-step

🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.

In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks.

Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.

In this episode, we cover:

✅ What nurture content actually is (hint: it’s not just another call-to-action)
✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it
✅ The mistake course creators make when they only show up during a launch
✅ How to tap into your creativity (even if you think you aren’t a “writer”)
✅ The secret to making content creation feel fun instead of a chore

Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.

This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches.

🎙️ Listen now and start creating content that builds real connections!

Connect with Lindsay Smith:

📲 Instagram & Threads: @lindsaysmithcreative
🌎 Website: www.lindsaysmithcreative.ca
🎧 Podcast: Content Magic

Resources & Next Steps:

🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services

📱 Let’s connect on Instagram: @shannonlboyer

🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.

But here’s what actually happened—and why I was completely wrong.

If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back.

In This Episode, You'll Learn:

✔️ Why audience engagement matters more than audience size
✔️ The surprising truth about my first course launch—and what I wish I had known
✔️ The mistake I made when advising another course creator (and why I regret it)
✔️ What actually converts casual followers into paying students
✔️ Why chasing big numbers doesn’t always mean more sales
✔️ How to start building a community that is eager to buy—no matter how small your audience is

If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business.

🎧 Tune in now and let’s talk about why your course is ready—even if your audience isn’t as big as you think it should be.

📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.

In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you!

We cover:
✅ The biggest mistakes course creators make when writing their own sales pages
✅ The difference between conversion copywriting and content writing (and why it matters)
✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind
✅ Whether AI tools like ChatGPT can replace a professional copywriter
✅ What to look for (and what to avoid!) when hiring a copywriter

If you’re ready to stop guessing and start selling, this episode is a must-listen.

🎧 Tune in now!

📌 Resources & Links:
👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie

Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures.

🚀 Let’s connect!
Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Ever wondered if your creative skills could translate into a profitable online course? 

In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business.

Mindy shares:
✅ The moment she realized her expertise was in demand—and how she turned that into a course
✅ Why starting small led to her biggest course launch success
✅ The common mistakes new course creators make (including a big one she made in naming her first course)
✅ How she managed a wildly successful launch—while navigating imposter syndrome
✅ The surprising role consistency plays in audience growth and course sales

Whether you're in the early stages of course creation or looking to refine your existing strategy, Mindy’s journey is packed with lessons on pricing, audience building, and balancing passion with profit.

📌 Don’t miss the part where she reveals the exact price she charged for her first successful launch—and why she later pulled the course off the market.

🎧 Listen now to hear how Mindy built a thriving course business while staying true to her passion for art!

Resources & Links:
👉 Follow Mindy on Instagram: @indybloomdesign

👉 Learn More About Indy Bloom Design: www.indybloomdesign.com

👉 Join my free masterclass: www.shannonlboyer.com/join

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?

In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels. Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions.

We dive deep into: 

✅ The key differences between live launching and evergreen funnels (and which one is best for you) 

✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) 

✅ Why traditional webinar strategies fail in evergreen models—and what works instead 

✅ How to structure an ethical sales funnel that builds trust with your audience 

✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!)

If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen. Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success.

🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress.

🔗 Links & Resources Mentioned:

• Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching
• Follow Caitlin on Instagram: @CaitlinBatcher
• Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results

📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice!

➡️ DM me on Instagram (@ShannonLBoyer) and let me know your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?

In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check it out first!

In This Episode, You’ll Learn:

✅ Why transformation—not just information—should be the core of your course
✅ The biggest mistake course creators make when designing their curriculum
✅ How to structure your course as a step-by-step journey that keeps students engaged
✅ Why anticipating roadblocks is key to helping students follow through
✅ The powerful ripple effect of empowering your students (and how it benefits you, too)

🎧 Plus, I’m sharing real-world examples of transformational course design, so you can apply these principles to your own course—starting today!

Resources & Links Mentioned:

📌 Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📌 Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business!

🎙️ Listen now and discover how to create a course that truly transforms your students’ lives!

👉 Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments!

#CourseCreation #TransformationalLearning #OnlineBusinessGrowth

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?

In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact.

And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect.

In This Episode, You’ll Learn:

✅ Why “passive income” is a myth—and what online courses actually offer instead
✅ How the work of creating a course puts you in an elite group of experts
✅ The surprising ways a high-quality course can open doors to new opportunities
✅ Why your course isn’t just a product—it’s a long-term asset that grows with you
✅ How building a course can position you as a trusted authority and thought leader in your space

🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it!

Resources & Links Mentioned:

📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you.

➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways!

🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals.

Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether you’re an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation.

🎧 What You’ll Learn in This Episode:

• Why course creation is as much a creative outlet as it is a strategic business decision.
• The importance of being intentional when creating workbooks and how to transform them into active learning tools.
• Tips for designing workshops that engage participants and leave a lasting impact.
• Key differences between creating in-person workshops and translating them into online courses.
• How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online.

✨ Actionable Takeaways:

• How to craft workbooks that are practical, engaging, and support active learning.
• Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills.
• Insights on marketing your course to the right audience and being transparent about who it’s designed for.

📌 Ready to Create Your High-Impact Course?
Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact. 

🎤 Get Featured on the Podcast:
Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation.

📧 Get in Touch with Elaine Dickens:
Live Inspired Wellness
Elaine on Instagram

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the difference is essential for your course’s success.

What You’ll Learn in This Episode:

• The distinct role each person plays in the course creation process.
• Why the right kind of help matters at each stage of your course development.
• The value of working with marketers, tech experts, and educators—and how they all contribute to a course that can truly make an impact.
• Key insights on how to avoid common missteps when choosing who to work with.

Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students.

Resources Mentioned:

• Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results
  • Discover the essentials for creating a course that resonates with students.
  • Learn proven steps for making your course stand out and get results.

Looking Ahead:
In next week’s episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Don’t miss this insightful discussion about teaching methods and creating valuable workbooks!

Subscribe & Connect:
If you enjoyed today’s episode, make sure to subscribe and leave a review—it helps us bring you more content that matters!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation.

From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape.

What You’ll Learn in This Episode:

• How to start experimenting with AI tools like ChatGPT and Claude.
• The secrets to crafting effective AI prompts for better results.
• Why AI is a tool, not a shortcut, in creating high-quality, impactful courses.
• Essential considerations for protecting your privacy and data when using AI.
• Practical applications of AI for course creators, from content brainstorming to refining your writing.

Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges.

If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out.

Connect with Emily Baillie:

• Visit her website: compasscontent.ca
• Follow her on LinkedIn: Emily Baillie
• Find her on Instagram: Emily Baillie
• Join her newsletter for tips and upcoming workshop announcements.

Take the Next Step:
Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass:
The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Reserve your spot at shannonlboyer.com/join.

Subscribe & Review:
Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.

In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget.

Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including:

• The critical differences between copyrights, trademarks, and patents—and why they matter for your course business.
• When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours.
• The risks of neglecting trademark protection and how it could cost you down the line.
• How to navigate the legal complexities of trademarks in a global, online business.

If you’ve ever wondered whether trademarking your course or framework is worth it—or how to even start—this episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace.

Resources Mentioned in This Episode:

• Trademark Factory Website
• Trademark Factory YouTube Channel: Learn more about trademarks with Andrei’s video library.

Andrei Mincov is the founder and CEO of Trademark Factory®. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.

Ready to protect your course brand? Don’t miss this essential conversation!

🎙️ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.

In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your next big moves, help you set meaningful goals, and set the tone for a more intentional year ahead.

Whether you’re celebrating major wins or untangling lessons from the tougher moments, this conversation is all about making space for growth, clarity, and purpose as you head into 2025.

To join my free masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here!

What You’ll Hear in This Episode:

• Why taking time to reflect can completely change how you approach the new year.
• How celebrating even the smallest wins can motivate you for what’s next.
• A refreshing way to look at challenges—hint: they might not be the setbacks you think they are.
• A simple framework to set goals that align with your vision, not someone else’s.

Looking Ahead:
Next week, we’re diving into a must-know topic for course creators: protecting your brand. Shannon sits down with trademark expert Andrei Mincov to explore what you need to know about securing your intellectual property and why it’s a game-changer for your business.

Your Next Step:
Take just five minutes today to reflect on the past year. What’s one win you’re proud of? What’s one lesson you’ve learned? Write it down—it’s the first step toward a strategic, intentional 2025.

Tune in now and let’s get started.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊