The Art of Marketing Operations – Détails, épisodes et analyse
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The Art of Marketing Operations
Taylor
Business & Entrepreneuriat
Fréquence : 1 épisode/11j. Total Éps: 72
The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.
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Historique des publications
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Episodes published by month in
Getting Patient-Centric Healthcare Marketing Right
Épisode 70
mardi 7 novembre 2023 • Durée 26:21
Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?I
n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals.
Join us as Glenn and Jay discuss:Discussed in this episode:
n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals.
Join us as Glenn and Jay discuss:Discussed in this episode:
- The pivotal role of patient-centric healthcare marketing and operations in delivering personalized experiences.
- Shifting the focus from episodic care to whole-person wellness, including addressing equity and access issues.
- Leveraging technology and patient data for personalized clinical engagement while maintaining trust and value exchange in healthcare marketing operations.
Brand Balance: Navigating E-commerce and Brick-and-Mortar
Épisode 66
mardi 31 octobre 2023 • Durée 19:22
How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations?
Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?
Join us as we discuss:
Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?
Join us as we discuss:
- The challenges and skills required for brands transitioning between e-commerce and brick-and-mortar operations
- Strategies employed by DTC brands to expand into different channels, fueling their continued growth
- Insights into the power of product packaging, consumer reviews, and social media in building brand trust and achieving success in today's competitive marketplace
Integrating Marketing: Bridging Physical & Digital
Épisode 60
mardi 8 août 2023 • Durée 35:51
In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing.
This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer Society joins us to discuss universal marketing truths, integrating physical and digital marketing and more.
Join us as we discuss:
This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer Society joins us to discuss universal marketing truths, integrating physical and digital marketing and more.
Join us as we discuss:
- Marketing principles that ring true across all companies and industries
- Creating a marketing operations team with a vision
- Physical marketing that enhances digital presence
Harmonizing Physical & Digital: Maximum Marketing Synergy
Épisode 59
mardi 1 août 2023 • Durée 21:27
Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions.
When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.
We’re joined by Pedrum Khosravi, Global Marketing Operations Leader at Convera, who shares his passion for the ideas of upskilling and upscaling, and how they work together for marketing operations teams.
Join us as we discuss:
When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.
We’re joined by Pedrum Khosravi, Global Marketing Operations Leader at Convera, who shares his passion for the ideas of upskilling and upscaling, and how they work together for marketing operations teams.
Join us as we discuss:
- How to upskill and upscale marketing ops teams (and what kind of tools to use)
- Leading marketing operations as internal consultants, emphasizing best practices and excellence
- The importance of integrating physical and digital marketing
Art Meets Science: Powering Impactful Marketing
Épisode 58
mardi 25 juillet 2023 • Durée 27:51
Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best messaging and positioning.
This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past success or assume you know the intricacies of the existing market. The key to marketing success? Staying humble and giving the market respect by allowing it to guide your approach.
Join us as we discuss:
This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past success or assume you know the intricacies of the existing market. The key to marketing success? Staying humble and giving the market respect by allowing it to guide your approach.
Join us as we discuss:
- The importance of staying grounded in market insights and buyer behavior
- Building trust, differentiating and standing out in a competitive market
- Balancing the art and science of marketing
Don't Count TV Out: Why TV Marketing isn't Dead
Épisode 57
mardi 18 juillet 2023 • Durée 23:48
You have the key to creating a synergistic strategy across multiple mediums, and it's not all online.
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.
Join us as we discuss:
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.
Join us as we discuss:
- How TV supports multiple mediums
- Challenges in using TV commercials
- The value of contextual marketing
Simplified Strategies: High-Impact Rewards
mardi 11 juillet 2023 • Durée 31:50
People will always function well in environments they trust — customers and marketers are no exception.
Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley, Senior Director of Marketing & Operations at Uncommon Sports Group, Consultant, and Trainer, believes product success starts with clear directives and authenticity. Taking the time to determine the ideal approach for different content types and audiences allows for high-impact content and clear-headed creativity, leading to measurable outcomes.
Join us as we discuss:
Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley, Senior Director of Marketing & Operations at Uncommon Sports Group, Consultant, and Trainer, believes product success starts with clear directives and authenticity. Taking the time to determine the ideal approach for different content types and audiences allows for high-impact content and clear-headed creativity, leading to measurable outcomes.
Join us as we discuss:
- How simplifying strategies supports high-impact content
- The role authenticity plays in building trust
- Why clickbait damages customer/marketer relationships
Maximize Marketing Impact: Adapting and Optimizing
mercredi 5 juillet 2023 • Durée 26:53
You have to make quality use of every single part of the marketing budget buffalo.
Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be able to convey what you are selling in six words or less. Utilizing the integrated marketing strategy and incorporating physical marketing tools will squeeze the value out of every dollar and, in turn, every initiative.
Join us as we discuss:
Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be able to convey what you are selling in six words or less. Utilizing the integrated marketing strategy and incorporating physical marketing tools will squeeze the value out of every dollar and, in turn, every initiative.
Join us as we discuss:
- Organic consistency: the integrated marketing mix
- Events and physical marketing incorporation
- Adapting to new environments and organizational contexts
Marketing Magic: Clarity, Customer Experience, and Evolving
Épisode 54
mardi 27 juin 2023 • Durée 35:05
The best marketing teams view all of their processes through the lens of the consumer.
What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes change and embraces innovation, a skillset that is prioritized as high as Mickey Mouse himself.
Join us as we discuss:
What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes change and embraces innovation, a skillset that is prioritized as high as Mickey Mouse himself.
Join us as we discuss:
- Clear communication across multiple channels and mediums
- The customer’s experience is always right
- Staying current with ever-evolving trends and technologies
Navigating Change and Building the Ideal Martech Toolbox
Épisode 53
mardi 20 juin 2023 • Durée 38:37
Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.
But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.
So do you decide which problems need to be addressed and by which tool while also avoiding creating a tech stack too jumbled for actual application? Danielle Balestra, Marketing Operations Executive, Head of Digital Marketing at Goodwin has learned through real-time, modern experience. In this episode, she shares the roadmap to optimized vendor selection for ultimate company success. Join us as we discuss:
But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.
So do you decide which problems need to be addressed and by which tool while also avoiding creating a tech stack too jumbled for actual application? Danielle Balestra, Marketing Operations Executive, Head of Digital Marketing at Goodwin has learned through real-time, modern experience. In this episode, she shares the roadmap to optimized vendor selection for ultimate company success. Join us as we discuss:
- Recognizing, pursuing and implementing Martech opportunities in alignment with the company trajectory
- How to select and integrate the ideal vendor
- Addressing onboarding challenges for a refined experience
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