The Art of Building a Brand | Branding…

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23. ICONIC Brand Series: Corporate Brand or Personal Brand (Multi-passionates, This Is For You)

Saison 1 · Épisode 23

mardi 17 mars 2026 • Durée 27:46

In this episode, Lara walks through the difference between building a personal brand and a corporate brand, sharing the pros and cons of each. She explains how personal brands can grow faster, build trust more easily, and make marketing simpler, but often rely heavily on you. On the other hand, corporate brands may take longer to gain traction, but they’re easier to scale, build a team around, and eventually sell.

She also highlights that many successful founders use both, starting with a personal brand to build trust and momentum, then expanding into corporate brands for long-term growth. The focus is on building in a way that feels sustainable now while keeping the bigger picture in mind.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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22. ICONIC Brand Series: How to Choose the Right Offer for You and Your Clients

Saison 1 · Épisode 22

mercredi 25 février 2026 • Durée 24:52

In this episode Lara walks you through how to build an offer that actually lasts.

As part of the Iconic Brands series, she challenges the popular idea of “finding your why” and explains why your business needs a clear mission and vision — not a personal motivation tied to freedom, hustle, or even your kids. Your purpose in business must be rooted in the people you serve.

From there, Lara guides you through a practical offer audit designed to help you create one sustainable, aligned, revenue-generating offer. She breaks down the real questions you need to answer:

– What truly serves your clients?
– What can you sustain for a full year?
– What fills your soul?
– How much time do you actually have?

She also shares a candid story about burnout, the cost of hustle culture, and why longevity—not intensity—builds iconic brands. You’ll hear how she’s applying these principles to Build Her Home and why she chose a Slack-based community model over other platforms.

If you’re tired of pivoting, launching new things every quarter, or building offers that drain you, this episode will help you slow down, simplify, and commit to one offer that works — for your clients and for your life.

Because iconic brands aren’t built on constant reinvention. They’re built on aligned decisions sustained over time.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

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13. How a Brand Shoot Elevates Your Business and YOU with Brand Photographer Elyse Theriac

Saison 1 · Épisode 13

vendredi 26 avril 2024 • Durée 51:09

In this episode Lara interviews the lovely Elyse Theriac. Elyse is owner of Elyse Marie Photo and she specializes in Personal Brand Photography. They discuss why it is so darn important to invest in Brand Photography and how to stand out in your niche.

Lara also spills the beans on her newest offer, The Secret Menu. The Secret Menu is an exclusive club that receives secret offers that nobody else has access to.

https://laradollkennedy.myflodesk.com/thesecretmenu

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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12. Making Business Fun Again And How It Gets You Paid

Saison 1 · Épisode 12

mercredi 3 avril 2024 • Durée 20:42

In this podcast Lara talks about how creating space in your business leaves room for new offers, content ideas, and FUN.

Join The Secret Menu Club

https://laradollkennedy.myflodesk.com/thesecretmenu

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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11. Nobody Wants to See Your LinkedIn Brand Photo; Getting Creative with Stylist and Shoot Set Designer Emma Lightbown

Saison 1 · Épisode 11

jeudi 14 mars 2024 • Durée 01:01:00

In this episode Lara speaks with the lovely Emma Lightbown. She is a stylist, model, set designer, and QVC presenter. She does it all and shares Lara's unique perspective on the beauty of a solid brand shoot and how it can move you forward in your business.

A little about Emma.

Working within the fashion and advertising industry for over 20 years Emma’s diverse range of talents span across everything style based. From wardrobe styling, to set building Emma is as happy with a power tool as she is with a Prada handbag.

Emma started out modelling at 17, shooting campaigns for GHD, Kickers and Canon. A varied career spanning 17 years, she once appeared in an ice cream advert dressed as a pregnant nun which got banned by the ASA!

Her warmth, northern charm and natural curiosity have shone through whilst presenting for clients such as Sky Showbiz, Red Tractor, Suzuki, Dell and London Fashion Week. She is currently a regular fashion expert at QVC and hosts her own fashion podcast Off the Hanger

Emma’s sleek social media presence showcases her sense of style and love of fashion, she’s collaborated with fashion brands Phase Eight, Blue Vanilla and Chi Chi London.

When not presenting or styling, you’ll find her getting crafty in the kitchen, singing in her local community choir or out on a paddle board. True to her northern roots, she’s a lover of the great outdoors, a decent brew and a home-cooked pie. Oh, and not to mention, she’s a Mum to a beautiful little boy and a manic Labrador.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

10. How to Find Your Brand Vibe Using Astrology with Nikki White

Saison 1 · Épisode 10

jeudi 14 mars 2024 • Durée 53:36

In this episode Nikki and Lara have a very frank conversation about bringing the "woo" world into your life and business and how it can bring about drastic changes. They also talk about how the basics of astrology can help someone with a personal brand find their brand colors and vibe.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Nikki

Website : https://nikkiwhite.com/

Instagram: https://www.instagram.com/bynikkiwhite/

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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09. Make The Move, Create The Offer, Release The Podcast; YOU GO FIRST

Saison 1 · Épisode 9

lundi 5 février 2024 • Durée 16:28

Going first in business can be difficult, but what if you made the move and it ended up changing your life? In this episode Lara discusses going first in business and how making the decisions that you feel are needed in your business, but may seem scary or out there, may actually change your entire life.

Current Program

Indulgent Brand Mastery

https://laradollkennedy.myflodesk.com/ui1ws94ist

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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08. You Have To Show Up to GO Up; The Fear of Showing Up and How It Is Impacting Your Business

Saison 1 · Épisode 8

jeudi 18 janvier 2024 • Durée 18:44

In this episode Lara shares a piece of advice that stopped the overthinking and prompted her to SHOW UP on social media and begin building her personal brand.

Indulgent Brand Mastery Waitlist

https://laradollkennedy.myflodesk.com/ui1ws94ist

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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07. Small Changes, Big Year; What I Am Changing In My Business In 2024 To Bring In Ease AND Success

Saison 1 · Épisode 7

mercredi 10 janvier 2024 • Durée 19:11

In this episode Lara talks about 5 changes that she will be making in her business in 2024. They are small, but mighty and will have a huge impact.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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06. Do You REALLY Need A Logo? 3 Questions to Ask Yourself to Find Out

Saison 1 · Épisode 6

mardi 19 décembre 2023 • Durée 17:33

More often then not we sucumb to the idea that a logo is what makes our business valid. While it can do a lot of things for your business, including increasing revenue. It is not necessary for EVERY business. In this episode Lara explains the logo from a brand designer POV and gives you 3 questions to ask yourself to determine if it is something you should invest in.

If you loved what you heard, don't forget to give the pod a review.

Follow along with Lara

Website: ⁠https://laradollkennedy.com/⁠

Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠

Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

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